ITV

Category: Media and Advertising

  • Madison Media promotes Vinay Hegde to CEO – Investments

    Madison Media promotes Vinay Hegde to CEO – Investments

    Mumbai: Madison Media, a unit of Madison World, just announced that the agency has promoted Vinay Hegde as the chief executive officer – Investments.

    Vinay has over 25 years of experience and has been associated with Madison Media for almost 8 years as a chief buying officer. He has previously worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. He has also worked with Disney as Director, Revenue Strategy, in addition to having worked at Starcom, HTA and Percept.

    Madison Media & OOH group CEO Vikram Sakhuja said “Vinay has been a proven performer over the years, whose has leveraged his deep understanding of the media domain and buying analytics to deliver scaled advantage in Buying. As CEO Investments I have no doubt that under his leadership Madison will deliver best-in-class returns on Clients’ Media investments.”

    Hegde shared his excitement about the new role, stating, “I am truly honored to take on the position of CEO—Investments at Madison Media. It’s a privilege to lead such a talented team and drive strategic investments that will propel our client’s business to a greater success in the media landscape.”

  • Tribes Communication appoints Himanka Das as chief strategy officer

    Tribes Communication appoints Himanka Das as chief strategy officer

    Mumbai: Tribes Communication has appointed Himanka Das as chief strategy officer to lead the organization’s strategic vision and drive its ambitious expansion goals. In under a decade, the group has transformed from an out-of-home (OOH) solutions service provider into a formidable comprehensive marketing powerhouse.

    As an industry leader, Himanka Das brings with him more than two decades of experience in media and marketing communication, having worked across 250 plus brands and managed large investment portfolios. He is a seasoned executive with a strong strategy orientation to drive business outcomes and has worn many hats before taking on the role of chief strategy officer at Tribes. In the recent past, Himanka was serving as country director at Infomo, a global AI AdTech pioneer in the first-party data space. He has held leadership roles at Dentsu International for over nine years, which included three years as CEO of its group company, Vizeum India and as EVP Carat, India. Himanka began his career at Madison World, building his career working at Initiative, Lintas Media Group, FCB Ulka of IPG and Starcom of Publicis Media.

    Prior to joining Infomo, Himanka took an academic sabbatical to earn a postgraduate qualification in data science from International Institute of Information Technology (IIIT), Bangalore to accelerate his analytical skills. He also has a Masters in International Marketing and Mass Communication Studies from University of Pune.

    Expressing his excitement about joining Tribes Communication, Himanka stated, “What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers to make decisions in their purchase journey.”

    Welcoming Himanka, Tribes Communication MD and chairman Gour Gupta said, “I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”

    As chief strategy officer, Himanka will oversee the development and implementation of the company’s strategic initiatives, working closely with the executive team to identify new growth opportunities and enhance operational efficiencies.

  • “I believe in the power of self-branding and good PR:” Suresh Mansharamani

    “I believe in the power of self-branding and good PR:” Suresh Mansharamani

    Mumbai: In today’s fast-paced business environment, having a strong entrepreneurial spirit and leveraging modern marketing techniques is essential for success. Entrepreneurs must not only be resilient and innovative but also adept at using digital tools to build their personal and business brands. With the rise of social media, establishing a solid online presence has become a crucial aspect of business strategy, helping leaders connect with their audience and grow their ventures.

    One exemplary figure who embodies resilience and innovation in the business world is Suresh Mansharamani. Starting with just 300 rupees, he launched a 300-times oversubscribed IPO in 1995. He has trained over 10,000 business owners, authored seven books, and built a thriving community of over 5,000 members. Honored with the “Business Excellence Award,” he also boasts a strong social media presence with 1.3 million followers on Instagram and 480,000 plus YouTube subscribers. He is the co-founder and CEO of Tajurba Business Network, dedicated to empowering MSMEs through comprehensive business education.

    Indiantelevision.com caught up with a dynamic entrepreneur, motivational speaker, prolific business leader and Tajurba Business Network co-founder Suresh Mansharamani to know more about his journey and exemplary works.

    Edited Excerpts:

    On your early experiences shaping your entrepreneurial journey and philosophy

    My early experiences have made me a resilient person, someone who loves embracing challenges and coming up with creative ideas to navigate through them successfully. I was born in a refugee camp, you can assume how things would have unfolded for me. However, I was always excited for new opportunities that came along my way, that allowed me to grow from a novice to an industry leader.

    I started with Rs 300 and built a 300-times subscribed IPO. But that’s not all, I too have failed a couple of times. My online DVD rental business MovieMart., in which I invested a lot, did well earlier but later failed. I was initially affected by it but with time, I learned many important lessons. This was a kind of awakening, that led me to establish Tajurba Business Network in 2017, through which I aim to empower MSMEs to drive them towards success. My only mantra is, “Never give up and stay resilient in the face of adversity.” This is what keeps me going at this age.  

    On the importance of personal branding for business leaders in media and marketing sector

    Times have changed and so have the techniques of marketing and brand building. Gone are the times, when customers wouldn’t be interested in connecting with the founders of the brand. This is the era of digitization, where entrepreneurs are building their strong personal identities online. Every entrepreneur must build his brand, which defines who he is and describes his potential. Since most people use social media, they will connect with you and will acknowledge your expertise. This will help your brand to gain visibility and will further convert it into leads.

    On the common challenges that entrepreneurs face today, and the strategies you’ve found effective in helping them overcome these challenges

    Although new entrepreneurs face many challenges. However, some of their common challenges include how to attract investors, lack of adaptability and financial knowledge due to which, many entrepreneurs give up too early. I have built a comprehensive set of strategies, through which I help my clients to deal with such issues. Most importantly, I empower my clients with financial knowledge as without it, your business will be in ventilator mode. For this, I empower my clients by teaching them how to practice smart financial management and ways through which, they can secure funds at low interest rates. Apart from this, I emphasize the need to promote innovation as without it, the business cannot stay afloat.

    On strategies that you’ve found most effective in integrating digital tools to enhance customer engagement and increase brand visibility

    I believe in the power of self-branding and good PR. Personally, I have benefitted from it and I highly recommend MSME owners to invest in it. Instagram, YouTube and Facebook are great portals to start with. One can do paid promotion of their product or service and can directly reach out to their potential customers. Using these tools effectively can ensure their brand’s presence and can increase the engagement of their customers. Moreover, people share feedback, which is one of the best ways to generate organic leads, without spending a dime on it.

    On assisting marketing teams in interpreting data to improve ROI and campaign effectiveness

    When we receive the data, we measure it according to ROI (return on investment) and ROAS (return on advertisement spent). I regularly communicate with my marketing team to ensure that our ad campaigns are producing effective results. We carefully calculate the amount spent on ad campaigns and continuously optimize them to ensure they reach the right audience. This involves data analysis and implementing strategies to enhance campaign effectiveness with a focus on securing quality leads with minimal investment. By regularly monitoring our campaign’s performance, we ensure our marketing efforts are efficient and cost-effective.

    On maximising the impact of social media marketing efforts

    Social media marketing knowledge and its application is a must-have skill that every entrepreneur should gain. I have been using social media to create my brand and with time, I have been successful in building a community of 5 lakh+ subscribers on YouTube and over 10 lakh followers on Instagram. So, I think, I am capable of answering this question.

    Therefore, I would highly recommend you to understand your audience. For this, you must conduct research to identify their demographics, interests and online behaviour. Publish engaging content and actively engage with your audience so they can connect with you. Also, deep dive into analytics and regularly monitor your social media campaign’s performance. Additionally, try to reach out to more people by using paid advertising with which you can target specific audiences and lastly, always stay updated with the trends. Follow these tips and you will observe an improvement.

  • CEAT names Vishal Pawar senior vice president of global sales and supply chain

    CEAT names Vishal Pawar senior vice president of global sales and supply chain

    Mumbai: CEAT, a tyre manufacturer, announced the elevation of Vishal Pawar to the role of senior vice president – global sales and supply chain. This significant leadership change marks a new chapter in CEAT’s growth trajectory.

    Vishal Pawar, who was leading the replacement sales as vice president, will succeed Saurav Mukherjee, who has resigned after a successful stint spanning over four years in the role. His contributions have been instrumental in shaping the company’s global sales and supply chain strategies.

    Vishal Pawar brings extensive experience to his new role. An engineering graduate from the College of Engineering Pune and a management graduate from SIBM, he began his career with TAFE Limited in Chennai as a management trainee. He first joined CEAT in 2005 as Category Head before moving into sales and serving a successful stint as the Zonal Sales Head for the South.

    In 2019, Pawar transitioned to Garware Technical Fibres before returning to CEAT, where he rose to become vice president of India’s largest aftermarket sales division. His wealth of experience and proven track record make him the ideal candidate to lead CEAT’s global sales and supply chain efforts.

    CEAT MD & CEO Arnab Banerjee said, “We are thrilled to have Vishal step into this critical role. His deep understanding of the industry, combined with his strategic vision and leadership capabilities, makes him the perfect fit to drive our global sales and supply chain initiatives. I am confident that under his leadership, CEAT will continue to strengthen its market position and achieve new heights. I would also like to express our sincere thanks to Saurav Mukherjee for his significant contributions to the company. We wish him all the best in his future endeavours.”

    Vishal Pawar said, “I am excited to take on this new role and shall work towards taking CEAT to the next level in terms of driving market share and making it a premium brand in the years to come. My primary focus will be on capability development and strengthening processes, which I believe makes the strong foundation of any sustainable business.”

    Following the movement of Saurav Mukherjee from the company on July 31, 2024, Vishal Pawar has taken on his new role with effect from 1 July 2024.

  • Prime Video’s ‘Bano Guddu Bhaiyya Ka Right Hand’ campaign attracts 50k organic users in 24 hours

    Prime Video’s ‘Bano Guddu Bhaiyya Ka Right Hand’ campaign attracts 50k organic users in 24 hours

    Mumbai: If there’s one thing, we know about the world of Mirzapur, it’s that loyalty is prized above all else. And now fans get to prove their loyalty to Mirzapur’s very own ‘Guddu Bhaiyya’. For the release of Mirzapur Season 3, Prime Video has given fans a direct line to the show’s character through WhatsApp where they can now become his right hand!

    Through a custom chatbot experience, the show’s loyal fans can speak to Guddu, complete a series of exciting missions, and immerse themselves in the show’s typical way of speaking. The bot promises a variety of AI-generated rewards – from personalized videos with Guddu Bhaiyya addressing them, to Mirzapur memes featuring themselves, and ending with a grand finale showdown featuring Guddu, Golu, and their enemy.

    Mirzapur’s sophisticated foray into AI has already garnered 50 thousand users completely organically in the first 24 hours with thousands more flocking to be Guddu Bhaiyya’s Right Hand. To try out the experience for yourself, simply send a ‘Hi’ to 9324965791!

    Produced by Excel Media & Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. It boasts a stellar ensemble cast, including Pankaj Tripathi, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series will premiere exclusively on Prime Video on 5 July.

  • Disney Star and Beatgrid collab to provide cross-screen advertising effectiveness measurement

    Disney Star and Beatgrid collab to provide cross-screen advertising effectiveness measurement

    Mumbai: Beatgrid, the global advertising effectiveness currency has collaborated with Disney Star to provide cross-platform measurement insights. This collaboration leverages Beatgrid’s cutting-edge deterministic measurement technology to provide brands with a well-rounded view of the effectiveness of their video campaigns across both Linear TV and digital platforms.

    The collaboration focuses on utilising Beatgrid’s single-source panel measurement, which employs automatic content recognition (ACR) technology to passively gauge campaign performance comprehensively across multiple video advertising platforms rather than limiting it to standalone assessment on individual ones. This approach provides a distinctive value to advertisers with a common measurement methodology and metrics to assess impact of campaign exposure across linear TV content and channels as well as on digital video which will enable them to make better media investment decisions moving forward.

    The studies conducted under this collaboration have demonstrated the unique strengths of both linear TV and digital platforms. Linear TV continues to offer significant advantages in terms of audience engagement and brand memorability, while Digital Video excels in providing targeted reach and balanced ad frequency distribution. This cross-screen brand impact measurement has illustrated the relative impact across exposed cohorts on only linear TV, only digital video (including user-generated content platforms) and both. The superior impact observed on brand’s mind metrics among the cohort exposed on linear TV’s professionally generated content (PGC) reaffirms the insight that “context of exposure” matters. Multiple measurement studies run by Beatgrid across brands of FMCG, E-commerce, smartphones etc. have shown a consistent 10 per cent plus higher score on awareness, interest, consideration and purchase intent among the audience cohort exposed to ad campaigns on linear TV’s PGC.

    Disney Star has chosen to lead this innovation agenda towards elevating the quality of advertising effectiveness measurement in India and offer better guidance to its clients through this collaboration with Beatgrid.

    Disney Star head of network ad sales Ajit Varghese commented, “We are working with Beatgrid to understand the impact of cross-channel ad campaigns on brand outcomes. Their ACR measurement is robust and has the advantage of capturing impact of linear TV and digital advertising exposure from the same source. This collaboration, strategically undertaken with an independent expert, Beatgrid, allows us to provide our clients with a comprehensive view of their campaign performance, helping them make better-informed decisions about their media investment moving forward.”

    Beatgrid co-founder Daniel Tjondronegoro said, “This collaboration marks a significant milestone in ad effectiveness measurement in India. By combining our advanced measurement technology with Disney Star’s extensive reach, we are able to offer brands a clear and actionable understanding of their advertising impact across multiple platforms, understanding the market in India better than anyone has before.”

    This collaboration underscores the commitment of both Disney Star and Beatgrid to drive innovation and support strategic decision-making in a dynamic and fast-evolving media environment.

  • McDonald’s India solves Newton-level math but ‘It doesn’t add up

    McDonald’s India solves Newton-level math but ‘It doesn’t add up

    Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld, launches its innovative McSavers+ campaign, fundamentally challenging the conventional rules of value with the tagline, ‘It Doesn’t Add Up.’ This new proposition is designed to captivate customers with irresistible snack and beverage combos that defy traditional pricing norms.

    The campaign leverages the intriguing math of 65+49=69 to showcase the exceptional value offered by McSavers+. Customers can now enjoy the new Chicken Surprise Burger priced at Rs 65 and a classic Coke Float at Rs 49, but instead of the expected total amount of Rs 114, they will only need to pay Rs 69. It’s a value proposition so enticing; it truly doesn’t add up in the best possible way.

    McSavers+ offers a range of snack options including fan-favourites like the iconic McAloo Tikki, Pizza McPuff, McEgg Burger, Regular Fries, and the new Chicken Surprise. Customers can pair any of these delectable snacks with a refreshing Coca-Cola beverage for the unbeatable price of just Rs 69.

    Additionally, the campaign is complemented by a quirky TVC. It opens with a scene at a McDonald’s counter where two GenZ kids are amazed by the math-defying offer: a Chicken Surprise (at Rs 65) plus a Coke Float (at Rs 49) costing only Rs 69. Their confusion is humorously likened to solving a complex math that even Newton would find challenging. The scene shifts to Isaac Newton sitting under a tree, being humorously struck by a Chicken Surprise Burger while enjoying a Coke Float. The genius takes this strange incident as inspiration, symbolizing a breakthrough in understanding the unbelievable value. With the tagline “Value so good, it doesn’t add up,” the TVC effectively mixes historical wit with modern-day value expectations to create a memorable narrative that resonates well especially with the younger audience.

    McDonald’s India (W&S) CMO Arvind R.P. said, “We are delighted to launch the McSavers+ campaign targeted at the youth. Our constant aim is to make delicious feel-good moments easy for everyone, and democratize access to delicious food, being easy on the wallet. We have ensured that every aspect of this campaign – from the enticing price points to the playful and engaging communications – has been meticulously crafted to resonate with Gen Z, a key audience for McDonald’s.

    DDB Mudra Group chief creative officer Rahul Mathew said, “Value has become such an overused word and a blind spot in the retail world. We needed a new way to communicate the same to our GenZ audience. And so we decided to take them through the math (or the lack of it) in our offers. And who better to take them through it than someone who probably scored A++++ in his math class – Issac Newton.”

    To enhance the consumer experience further, McDonald’s India has also launched a dedicated microsite, 654969.in, which provides customers with in-depth details about this exciting new offering.

    The brand is providing a unique opportunity for its fans to celebrate this exciting new limited-time offering. Now, they can discover just how delicious, affordable, and accessible our products can be. The company truly believes in ‘Real Food Real Good’ ensuring its select menu items contain no artificial colours, no artificial flavours, no artificial preservatives, or no added MSG in the chicken offerings. For nearly three decades, McDonald’s India has been committed to using fresh ingredients, locally sourced from globally renowned suppliers, ensuring unparalleled quality and transparency for its valued customers.

  • Timex and Ananya Panday are back having fun, balancing work with play

    Timex and Ananya Panday are back having fun, balancing work with play

    Mumbai: Timex, the American watch brand, launched the latest iteration of their ‘Waste More Time’ campaign featuring brand Ambassador, Ananya Panday. The global campaign encourages people to forget the hustle and bustle and reconnect with themselves by spending more time doing what they love most, even if others view it as a total waste of time. The third digital film of the campaign reinforces that a Timex does more than just tell time; it tells your story and reminds you to make time for yours.

    The latest rendition of the campaign once again puts the spotlight on Ananya Panday, who’s seen happily gliding around her bookshelf, picking up books and seemingly immersed in work. The ad then takes a turn, showing the unique take of wasting time to do things that bring joy with Ananya balancing books on her head while breaking into a groovy dance!

    Ananya balances work and play by indulging in the concept of Waste More Time with Timex!  This campaign represents a delightful departure from the ordinary, encouraging individuals to pursue their passions without fear of judgement and to embrace the analog life fully by slowing down and living in the moment.

    Timex India managing director Deepak Chhabra shared his views about the latest campaign, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

    Actor and brand ambassador Ananya Panday shares her experience, “I’m really excited about this third campaign collaboration with Timex. This is not just a campaign, it’s a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”  

    The launch of Timex’s third Waste More Time film is a significant milestone for the brand. The brand consistently explores new boundaries in innovation and style, appealing to everyone who values fashion. The film is now available to view on Timex’s official website and social media channels.