Mumbai: Cheil X has launched a new campaign for MG Comet, showcasing it as a street-smart car that adapts to the urban mobility needs of modern cities getting smarter day by day.
“The MG Comet EV is a car bred for the demands of the city and is loaded with features that liberate you from the shackles of narrow lanes and tricky turns. Besides, it has the ‘Big Inside Compact Outside’ advantage and the tech to navigate the daily surprises. So, in a world where people have grown accustomed to the inconvenience of city driving, MG Comet EV provides a refreshing new perspective on what a delight driving within the city can be,” said JSW MG Motor India head of marketing Udit Malhotra
The campaign comprises three slice-of-life films, set within the urban jungle. Each film shows a situation where the city throws an obstacle but Comet is unfazed by each of them and is adept at finding a solve. While the first film highlights the ‘easy to park’ feature in a light-hearted manner, the other two drive home the point that Comet EV is spacious, loaded with tech and easy to manoeuvre on crowded city streets. These films collectively underline the fact that the combination of design, tech, smart space and features in the MG Comet EV makes it the perfect street-smart car.
Move The Way You Like | MG Comet EV – The Street Smart Car
Space For Your World | MG Comet EV – The Street Smart Car
Tech It Away | MG Comet EV – The Street Smart Car
“The brief was to create a campaign that portrays Comet EV as the perfect city car. We felt that Comet EV, with its easy manoeuvrability, tech features, spacious inside and compact outside design, reflected the spirit of new-age city folks who are always looking at ways to deal with the curveballs of everyday driving. That’s how we arrived at the new positioning encapsulated in the tagline ‘The Street Smart Car.’ The campaign is led by three films that were shot within the environs of the city, with a narrative that seamlessly integrates the features of the car with slice-of-life moments,” said Cheil X national creative director Amit Nandwani
“The communication around cars is crafted to evoke a sense of awe since it is an aspirational product, but we had to balance it with a dash of light-heartedness since this car is meant to appeal to a younger audience. To achieve this end, we took inspiration from daily life and picked up vignettes that touch upon the cadence of routines that we are all familiar with.” said Cheil X chief growth officer Neeraj Bassi.
Mumbai: Niraamaya Life has appointed Ashwani Gandhi as the new chief executive officer. With over 18 years of experience, he brings a strong background in the digital space, having worked with globally renowned brands such as Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya as well as global start-up Believe Pte. He is also an alumnus of IIM Lucknow & holds multiple management degrees from prestigious institutes.
Ashwani Gandhi will lead the three business verticals – retreats, D2C, and products verticals, aiming at transforming Niraamaya Life into a digitally native wellness platform. He plans to enhance retreats with personalized wellness programs, expand D2C reach through innovative e-commerce strategies, and introduce new wellness products driven by product innovation. Central to this initiative is the ‘Niraamaya Life’ Wellness app, offering services like yoga, ayurveda, sleep management, and mindfulness to promote overall health and tranquillity.
“I’m thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being,” said Gandhi.
Niraamaya Life will be unveiling its own line of consumer products, reaffirming its steadfast commitment to luxury wellness. Niraamaya Life aims to emerge as the preferred choice for wellness enthusiasts globally, presenting an array of offerings to foster holistic well-being.
Mumbai: In a first of its kind campaign by a restaurant – to bring to life its latest cocktail program, Gigi Bombay, a restaurant by Chrome Asia Hospitality has released a digital ad film in association with Jim Sarbh. This film shares a fun take on Jim’s understanding of cocktails while showcasing the best of the new cocktail program.
The Indian consumer base is changing and with the cocktail culture shaping a large part of the F&B industry, the general curiosity around cocktails is growing. Addressing the need to deliver a refined and tasteful cocktail experience, Gigi Bombay announced its new cocktail program. The new cocktail program launched in a grand fashion by actor Jim Sarbh at Gigi, showcases not just the signature cocktails on offer but also divides them neatly into different eras from which they’ve been picked for patrons. Whether it’s the Dawn of the Drinks or the Speakeasy era or the Golden Age of cocktails, the cocktail book has gone back in time to uncover the best drinks from every era that are now pouring at Gigi.
The digital film showcases Jim as a self-proclaimed cocktail connoisseur who is left startled tasting each cocktail and unfolds with Jim showing that the cocktails at Gigi are for all, whether you’re a cocktail connoisseur or not.
Talking about the campaign, Chrome Asia Hospitality co-founder Nikita Shahri said, “Gigi Bombay is one of our marquee restaurants and we are always looking at unleashing the best of our creativity here. To set the tone for our cocktail book launch, we couldn’t think of anyone but Jim Sarbh, his fun personality added to the quirk of the launch. With Gigi, our endeavor is to elevate the cocktail offerings and offer a never seen before experience to all our patrons and this launch is yet another step in the same direction. This is just the beginning and we’re looking at offering a top-notch cocktail experience with international takeovers and much more.”
Directed and conceptualized by Shahri, the video is produced by creative agency Secret Sauce.
Mumbai: In a significant move towards promoting protein consumption and improving health and nutrition, Protinex, the flagship brand of Danone India is extending the pledge to create social impact for consumers. For every 1,000 pledges, the brand is donating Protinex packs to ASHA workers. The initiative is launched in collaboration with Doctors For You Foundation to empower our caretakers so that they can become effective advocates for patients.
Our body require protein daily, and as per ICMR recommended dietary allowance (RDA) 0.83g of protein per kg body weight needs to be consumed everyday to function optimally and strengthen our muscles, along with exercise and balanced diet. Protein is essential for providing energy, combating fatigue, and enhancing muscle strength, facilitating our daily physical activities. Despite the importance of protein, studies indicate that a staggering 70 per cent of Indian consumers do not consume enough protein in their diets. Therefore, it’s vital to understand that insufficient protein intake can harm our overall well-being.
By providing these community workers with Protinex, Danone India is not only supporting the health and nutrition of ASHA workers but also enabling them to become advocates in raising awareness about the importance of protein consumption in everyday life. As trusted and respected members of their communities, ASHA workers possess a unique ability to reach and engage with individuals who may otherwise have limited access to healthcare services.
Speaking about this initiative Danone India marketing director Sriram Padmanabhan said, “People easily tend to overlook the significance of muscle health and protein intake in their lives. As we age, our bodies undergo subtle transformations, emphasizing the need to acknowledge these changes and take appropriate action. At Danone India, we believe that everyone deserves access to nutritious food and essential healthcare. Through this initiative, we are proud to support ASHA workers, who play a vital role in delivering healthcare services to underserved communities. By providing them with Protinex, we hope to enhance their nutritional intake and contribute to their overall health and well-being.”
This initiative is a part of the Protinex Protein Abhiyaan, a nationwide awareness initiative to address the pressing issue of inadequate protein intake in India. Its second season was a success as it leveraged the combined strengths of Danone India’s protein expertise and our partners, by breaking myths around protein to creating on- ground events to spread awareness till the last mile and culminating the effort to support the community. Aligned with the broader Danone mission, to provide health through food to as many people as possible, Protinex remains dedicated to supporting optimal nourishment, making it the ideal choice for those seeking comprehensive nutrition and strength, contributing to the health and well-being of individuals across India.
Mumbai: Radio City, India’s leading radio network, has hit a massive sixer by collecting an astounding 1.3 million cheers for Team India as part of the Citroen Cheer for India campaign, mirroring the nation’s celebration reminiscent of Team India’s victory. This extraordinary achievement has earned the radio station a prestigious certification from the India Book of Records. The celebratory felicitation ceremony took place at the Radio City Mumbai studio, in the presence of Citroën representatives, the Radio City team, and an adjudicator from the India Book of Records.
The campaign, which blended automotive excellence with cricketing fervour, aimed to unite fans in cheering for the Indian Cricket Team during the recent Cricket World Championship. Citroën along with Radio City team invited everyone to join Mahendra Singh Dhoni and the rest of India in celebrating what truly matters—supporting our cricket heroes and making informed vehicle choices that reflect our shared values and aspirations.
The campaign, a first-of-its-kind title claim, saw enthusiastic participation from listeners across Bharat. Over the course of 23 days, Radio City amassed these millions of cheers from 24 cities including Mumbai, Pune, Ahmedabad, Surat, Nagpur, Kolhapur, Sambhaji Nagar, Delhi, Lucknow, Jaipur, Varanasi, Patna, Jamshedpur, Kolkata, Chennai, Coimbatore, Hyderabad, Vizag, Vijayawada, Bangalore, Vadodara, and Kanpur. The widespread enthusiasm spanned diverse age groups and regions, showcasing the unity and fervor of Radio City’s listeners in supporting Team India.
The successful execution of the campaign relied heavily on the on-site activations conducted at strategic spots in every city using the Citroën C3 Aircross & the launch of the Dhoni special edition Citroen C3 Aircross. These events attracted natural crowds, inviting people to experience the new SUV and record their cheer for Team India. Additionally, the radio channel conducted 24 dealer visits, one in each city, as part of dealer delight activities. These visits aimed to boost footfalls at dealerships, encourage test-drives, and ultimately drive purchases of the Citroën C3 Aircross.
Radio City CEO Ashit Kukian expressed his pride in the achievement, stating, “This record-breaking campaign illustrates Radio City’s expertise in providing unique marketing solutions to our partners. Since we have extensive market penetration, even within the most remote locations in India, our commitment to connecting with our listeners and creating impactful, memorable brand campaigns has become the cornerstone of our success. We are thrilled to have associated with Citroën and to have garnered such immense support for Team India. This certification from the India Book of Records is a recognition of the collective effort and enthusiasm of our listeners across Bharat.”
Citroën India brand director Shishir Mishra added, “We are delighted to see the enthusiastic response from consumers who have connected with our ‘Citroen Cheer for India’ campaign by experiencing the new SUV Citroën C3 Aircross and recording their cheer for Team India. Moreover, the campaign that reached a remarkable milestone of 1.3 million cheers not only showed support for our cricket heroes but also enabled consumers to make informed vehicle choices that reflect our shared values and aspirations. Our partnership with Radio City has been instrumental in amplifying our message, and I’m grateful for their support. We’re excited to have achieved such tremendous success and look forward to continuing our journey of building strong connections with our consumers.”
The certification from the India Book of Records marks a historic achievement in the radio industry for Radio City and also demonstrates Citroën’s commitment to engaging communities through creative campaigns. It is a testament to the power of innovative marketing and community engagement. The campaign’s success also showcases the power of collective efforts and the strong bond between Radio City and its listeners. Radio City stands tall in providing constant support for national pride and unity.
Mumbai: In an extraordinary display of creativity and excellence, Digitally Inspired Media has been crowned ‘Digital Agency Of The Year’ at the prestigious MADDYS 2024. This esteemed accolade was awarded after an intense competition involving 115 agencies and 1015 entries from 10 states, all evaluated by a panel of 27 international, national, and regional jurors.
Digitally Inspired Media’s impressive performance at MADDYS 2024 saw the agency take home a remarkable 2 Gold, 6 Silver, and 12 Bronze awards. These victories highlight the agency’s unparalleled ability to deliver innovative and impactful digital campaigns.
The award-winning work that propelled Digitally Inspired Media to the forefront include remarkable campaigns for renowned clients such as Flipkart, Disney+Hotstar Tamil, Vijay Takkar, ZEE5 Tamil, and Saint-Gobain. Each campaign was meticulously crafted, demonstrating the agency’s deep understanding of digital trends, consumer behavior, and creative storytelling.
The driving force behind these achievements is Digitally Inspired Media’s dedicated team of professionals, affectionately known as Inspirers. Their unwavering commitment to excellence, creativity, and client satisfaction has been instrumental in the agency’s success. The team’s collaborative spirit and passion for pushing the boundaries of digital marketing have consistently delivered outstanding results for clients.
Digitally Inspired Media attributes its success to the trust and collaboration of its esteemed clients. The agency’s ability to translate innovative ideas into impactful campaigns has strengthened client relationships and driven mutual growth. The clients’ belief in the agency’s vision and capabilities has been a cornerstone of these award-winning achievements.
Digitally Inspired Media CEO Manish Kishore expressed his delight: “This recognition is a testament to the relentless dedication and creativity of our Inspirers. Our team’s ability to deliver exceptional results consistently sets us apart. We are grateful to our clients for their unwavering trust and support, which fuels our drive to push boundaries and achieve excellence.”
Digitally Inspired Media COO Surej Salim echoed this sentiment: “Winning the ‘Digital Agency Of The Year’ award at MADDYS 2024 is a monumental achievement. It showcases our commitment to innovation and our passion for crafting compelling digital experiences. Our Inspirers have once again demonstrated their brilliance, and we are incredibly proud of this accomplishment.”
Mumbai: Ahead of Galaxy Unpacked on 10 July, Samsung has released a new global film to build anticipation for the unveiling of the next frontier of Galaxy AI.
In the newly released video, multiple faces are illuminated by a sliver of light, symbolising the opening of a whole new world and the unlocking of new possibilities made possible by revolutionary innovation. Through the campaign, Samsung invites fans around the world to step beyond boundaries and enjoy new, unique experiences.
Be ready to watch the next frontier of Galaxy AI – offering new ways to accelerate creativity, productivity, communication, and much more. Check out the video below to see how Samsung is opening a new world of opportunity and stay tuned until the cutting-edge innovation comes to life.
A new chapter is set to begin with Galaxy AI. Stay tuned on samsungmobilepress.com for more updates and be sure to join us for Galaxy Unpacked on 10 July.
Mumbai: In a heart-warming initiative to support the unsung heroes battling the sweltering heat while ensuring smooth traffic flow, Glucon D and MY FM collaborated to launch “Thakaan Gone, Energy On” in Ahmedabad. Presented by Glucon D and powered by 94.3 MY FM, with the backing of the Ahmedabad Traffic Police, this initiative aimed at providing much-needed refreshment, hydration & energy to the dedicated on-duty traffic policemen.
Amidst soaring temperatures, the initiative kicked off with a ceremonial inauguration at the Police Commissioner’s office in Ahmedabad. The event was graced by esteemed dignitaries including police commissioner Gyanendra Singh Malik, JCP Traffic Ahmedabad Narendra Chaudhary, and DCP Traffic Shafin Hasan, alongside the entire team of MY FM.
This initiative was spread across 15 days catching millions of eyeballs, reaching 20000 Ahmedabadis with a refreshing glass of Glucon D, 3000 traffic policemen every afternoon across 60 major crossroads. This initiative also garnered a cumulative reach of over five million people on social media videos grabs during the campaign.
One of the highlights of the activity came when the Glucon D branded truck visited thousands of on-duty traffic enforcers stationed around the Narendra Modi Cricket Stadium during the IPL playoffs last month. Glucon D seized the opportunity to extend its support to thousands of dedicated officers ensuring that they remain energized and hydrated throughout their duty hours.
The core concept revolved around serving chilled glasses of Glucon D to the on-duty traffic police personnel apart from commuting Ahmedabadis, offering instant energy and hydration to combat the scorching heat.
Through “Thakaan Gone, Energy On” GLUCON D not only provided physical refreshment but also boosted morale and recognised the tireless efforts of those who keep Ahmedabad moving safely.
Mumbai: In a significant move to establish a compelling brand purpose based on deep consumer insight and to build brand awareness, L&K Saatchi & Saatchi India has launched CollegeDekho’s first integrated brand campaign, ‘Banayenge India ka Kal,’ across television, OTT, and digital mediums.
The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning to CollegeDekho for college guidance. It resonates with the profound love and sacrifices parents make for their children, and the insight that despite their best efforts, parents often feel unsure about choosing the right college due to a lack of current knowledge. In these crucial moments, they need a trusted expert to guide them.
L&K Saatchi & Saatchi India chief creative officer Rohit Malkani said, “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re super thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”
“The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love and passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India,” added Hindol Purkayastha, Head- North & East, L&K Saatchi & Saatchi India.
CollegeDekho chief marketing officer Abhinav Upadhyay said, “We’ve chosen L&K Saatchi & Saatchi India for our first-ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d’etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner.”
The campaign aims to enhance brand awareness and establish a memorable brand purpose. With L&K Saatchi & Saatchi India’s creative expertise and CollegeDekho’s vision, this campaign is set to make a significant impact in the education sector, guiding countless families towards brighter futures for themselves and the nation.
Mumbai: Abbott, the global healthcare leader, launched its ‘Chakkar Ko Check Kar’ campaign in India to highlight an often-overlooked balance disorder, vertigo, which affects close to 70 million people in India. Vertigo is a condition that can make people feel like the world is spinning around them. Through this campaign, Abbott aims to help people take control of their health and better manage their condition.
To give the world a window into the disorienting reality of vertigo, Abbott kickstarted the campaign through a digital film, which features Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. It paints a vivid picture of how vertigo’s sudden spinning episodes can throw life off balance, urging those who resonate with these experiences to take action.
Ayushmann Khurrana, sharing his personal experience with vertigo, said, “Dealing with vertigo has been a challenge, but it taught me the power of resilience. Diagnosed in 2016, every sudden movement made the world spin around me. Amidst demanding film schedules, the constant fear of an impending dizzy spell was daunting. However, finding the right medication
and embracing meditation helped me manage my condition completely. While it can feel like a tough condition to manage but it’s crucial to remember that it’s a battle you can win. I hope my journey inspires others to seek the help they need and navigate life with renewed confidence.”
His experience is not uncommon. Millions are suffering from this condition silently and confusing it for a normal chakkar. Getting the right diagnosis and treatment at the right time and making key lifestyle changes is important to manage this condition and stay in control of your health.
Abbott India medical director Dr Jejoe Karankumar, added, “Around 70 million Indians experience vertigo. While this balance disorder can affect people’s quality of life, it can be managed. Abbott aims to simplify the journey of people living with vertigo by raising awareness and empowering them with knowledge and tools that can help recognize signs of the condition, get timely medical advice and support and live fulfilling lives.”
An integral part of the campaign is the survey conducted by Abbott in collaboration with IQVIA. The survey findings help us understand the realities of people living with vertigo in India. This survey was conducted across Mumbai, Delhi, Chennai, Bangalore, and Kolkata, with insights from 1,250 respondents. These included vertigo patients and caregivers as well as people with family members experiencing dizziness who have not yet been diagnosed with the condition.
Vertigo: A Significant Struggle
Imagine a world that spins uncontrollably, causing headaches, double vision, and a blackout feeling. This is the reality for those living with vertigo. The Abbott and IQVIA survey sheds light on how this condition impacts people’s lives, personally, and for people around them too.
1 Personal Life: Vertigo doesn’t just cause spinning. It has a significant impact on personal lives, with 34 per cent cancelling important events, 33 per cent experiencing frequent anger or annoyance, and 26 per cent fearing damage to their relationships with family members.
2 Triggers: The leading triggers of vertigo are anxiety or stress (39 per cent), travelling (34 per cent), and weather changes (30 per cent).
3 Symptoms: Each vertigo episode can bring a range of symptoms, including headaches (52 per cent), double vision (43 per cent), a blackout feeling (40 per cent), heaviness in the head (37 per cent), and neck pain (28 per cent).
4 Family Life and Travel: Vertigo can affect patients’ abilities to look after their family (23 per cent) and reduce family quality time (23 per cent). It also creates discomfort when using public transport or air travel (19 per cent).
Despite its effects, only 48 per cent of people reporting dizziness get tested for symptoms. On average, vertigo is diagnosed at 38 years of age, with around one-fourth of patients experiencing an attack once a month. Certain myths persist around vertigo, with 21 per cent of patients believing that this condition only affects the elderly, and 15 per cent feeling that it is untreatable and contagious. Only half of vertigo patients take medication, despite the far-reaching impact on their personal lives, which can include avoiding travelling in vehicles (34 per cent), and reducing screen time (30 per cent) to minimize the likelihood of a vertigo episode. This data paints a vivid picture of the hidden struggles faced by those living with vertigo.
The survey also uncovered interesting findings in Delhi specifically. For example, vertigo has a great impact on patients’ professional lives in the region, including affecting concentration resulting in lower performance (18 per cent) and impacting the ability to take on more responsibility (28 per cent) as well as career progression (29 per cent). Additionally, vertigo also impacts people’s personal lives in the city: 44 per cent cancel important events, while 50 per cent frequently get angry or annoyed.
As part of this awareness initiative, Abbott has also initiated an online assessment tool. This is a chatbot-based survey, to help people identify vertigo symptoms and support early detection. This survey is available in 7 languages (English, Hindi, Malayalam, Kannada, Telugu, Tamil and Bengali) and can be accessed here: LINK.
