ITV

Category: Media and Advertising

  • Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Shaadi.com’s latest ad campaign takes a witty jab at dating apps

    Mumbai: Matchmaking platform, Shaadi.com, has launched its latest ad campaign “Red Flags Se Savdhaan,” highlighting the pain points of looking for potential “green flag” partners in a world full of commitment-phobic junta on dating apps. The 35-second tongue-in-cheek TVC that also doubles as a digital ad film features Super Shark and founder of Shaadi.com, Anupam Mittal. The film is being played across leading Television channels and digital platforms.

    The campaign is built on the insight that dating apps are designed to keep you single and it strongly positions Shaadi.com as the “green-flag” matchmaking platform. Through this, Shaadi.com intends to reach out to Gen Z and millennials seeking their “green flag” amidst the modern dating scene filled with ghosting, situation-ships, and commitment phobia. The brand’s ad film uses a hilarious visual hook to showcase how it is the go-to platform for the new generation of singles ready to take a meaningful step towards a lasting relationship.

    The ad film showcases a couple on a date in a restaurant, where the woman starts to remind her partner how they’d met on a dating app two years ago. Understanding that this is the beginning of a conversation about making things “official” between them, the man hands a gun to a nearby waiter and starts warming up. As she mentions meeting the parents, he signals to the waiter that he is ready. When the waiter fires a shot in the air, the man dashes towards the restaurant exit while the woman turns around, looking embarrassed. Anupam Mittal, who is seated at the next table, turns to the woman and advises that she, too, should run away from people who are afraid to commit and that Shaadi.com is the place to be to find her “green flag.”

    Shaadi.com VP of marketing Adhish Zaveri said, “As someone deeply invested in understanding modern-day relationships, a large chunk of the youth appear to be unhappy and fatigued with dating apps. The pursuit of authenticity and meaningful connections seems to be lost. Unrealistic expectations from their partner and fear of commitment are keeping most people single and unhappy. Shaadi.com is designed for people who are seeking commitment and thus, a wonderful place to find meaningful and stable relationships.”

    Several notable X members jumped on the bandwagon, adding their unique twist to the ad film with memes and hilarious one-liners. This contributed significantly to the widespread popularity of the ad campaign.

    Conceptualised and executed by Moonshot, a Mumbai-based creative agency, the ad campaign has further cemented Shaadi.com’s position not only as a household name in the online matchmaking industry but also as one casting a new-age perspective on the online matchmaking process. 

  • Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages

    Kottappalli Prabhakaran 2.0: A BGMI ad film for the ages

    Mumbai: The popular online multiplayer game Battlegrounds Mobile India (BGMI), has released its first ad film in Malayalam, recreating the iconic “Pennukaanal” scene from the superhit movie Sandesham.

    Not only does the ad recreate the set and the shots exactly, but it goes one step ahead – the film was directed by Anoop Sathyan, son of Sandesham director Sathyan Anthikad while actor Dhyan Sreenivasan takes over the role of Kottappalli Prabhakaran, portrayed by his father, the legendary Malayalam film actor Sreenivasan, in the original film.

    Maitri Advertising, Kochi created this ad for Krafton, the company that owns BGMI. Maitri Advertising is also the only independent advertising agency to win the Grand Prix, the highest honour in the Indian advertising industry.

    The ad film has already achieved remarkable organic numbers, garnering over three million views and tens of thousands of comments across platforms. 
     

  • DangleAds Technologies inaugurates new office in Dubai

    DangleAds Technologies inaugurates new office in Dubai

    Mumbai: DangleAds Technologies has announced the inauguration of its newest office in the heart of Dubai. This step marks another milestone in the company’s global expansion journey while reaffirming its commitment to serving the dynamic markets of the United Arab Emirates (Gulf Cooperation Council).

    Dubai’s vibrant and thriving business ecosystem makes it the ideal location for DangleAds to strategically expand its footprints, cultivate international client relationships, and explore emerging diverse markets.

    The new location also serves a direct way for the team to deliver a comprehensive suite of services and industry expertise to Dubai’s roaring market.

    DangleAds Technologies CEO & founder Pulkit Narayan while shining a light on the new launch, comments, “The expansion in the Middle East region has been on DangleAds’ radar for a long time. After the success of our previous launches in Amsterdam & Germany, we’re readily looking forward to stepping in the UAE market. With the region’s diverse potential, it serves as the perfect destination to upscale our presence and fulfill the market’s demand. In unison with the launch, our aim was also to expand our GCC team and meet the evolving needs of our international clients.”

    He also added, “With a strong grasp on innovation and technology, our current focus lies on scaling our services worldwide, leveraging our unique offerings in Programmatic, Technology and Performance.”

    At present, DangleAds is dedicated to the development and expansion of its in-house programmatic platform, AudienceConnect.AI and successful integration with diverse supply source partners and automated technology while actively building media buying processes and AI based creative production technology that aims at offering creative templates in one go catered to audiences worldwide. They are also linked to give perfect transactional data to meet the bottom funnel for the advertiser owing to their data management platform (DMP) and consumer data platform (CDP). While their global expansion strategy has already established its roots in Netherland, Germany, UK, UAE, Singapore and India, the strategic hires on the other hand position the team to seamlessly provide an all-encompassing digital advertising solution globally.

    Vision for the future

    DangleAds Technologies has consistently dominated the Indian market in the digital marketing space, earning a reputation for delivering cutting-edge solutions and strong demand side platform for diverse client needs. With the launch of its Dubai office, the company is now one step closer to replicating this success on a global scale.

    The new Dubai office will serve as the nerve center for DangleAds’ operations worldwide, allowing the company to expand its service portfolio to a global clientele. The company’s three-pronged approach — programmatic, technology and performance will enable clients to engage audiences effectively, drive performance, – and build strong brand equity.

    Thus, with the launch of the new office in UAE and a new team onboard, DangleAds aims to take its presence to new heights of successful innovation and contribute significantly to the digital industry.

  • TrioTree Technologies appoints new COO and VP

    TrioTree Technologies appoints new COO and VP

    Mumbai: TrioTree Technologies has announced the appointment of Divyesh J Sampat as chief operating officer (COO) and Mihir Jha as vice president of technology and innovations. These hires come at a crucial time for TrioTree, as the company experiences significant growth and transformation, underscoring its commitment to operational excellence and technological advancement.

    TrioTree has been navigating substantial growth, necessitating enhanced leadership to sustain this momentum and further accelerate its initiatives. Divyesh J Sampat, the newly appointed COO, brings over 23 years of experience in operational leadership. His tenure at Wipro saw him driving operational efficiency and achieving sustainable growth, making him an invaluable addition to TrioTree’s executive team. Mihir Jha, the new VP of technology and innovations comes with 20 years of experience in technology management. His impressive background includes leading technological advancements and successfully launching several products and solutions.

    Commenting on these significant appointments, TrioTree Technologies founder & CEO Surjeet Thakur stated, “TrioTree is experiencing a period of significant growth and transformation. To sustain our momentum and further accelerate our initiatives, we recognized the need for enhanced leadership in key areas. The decision to bring on a new chief operating officer (COO) and vice president of technology was driven by our commitment to operational excellence and technological advancement. These appointments are aimed at strengthening our executive team to navigate the complexities of a rapidly evolving market and to drive our company towards new horizons.”

    The newly appointed COO, Divyesh J Sampat commented: “I am excited to join TrioTree at such a vital time. My focus will be on enhancing our strategies to support our expanding customer base and global presence. I am committed to refining our processes, driving efficiency, and ensuring that our operations are scalable to meet the growing demands. Together with the talented team at TrioTree, I look forward to contributing to the company’s continued success and making a significant impact on its journey forward.”

    The new VP of technology and innovations, Mihir Jha shared: “I look forward to leading our technology initiatives, driving digital transformation, and ensuring that we remain at the forefront of technological advancements. My goal is to create a robust technological framework that not only supports our current objectives but also paves the way for the future. By creating a culture of creativity, I am confident that we will deliver exceptional value to our stakeholders.”

    The new appointments are set to play pivotal roles in TrioTree’s growth strategy. Sampat will focus on enhancing operational frameworks, ensuring scalability, and driving efficiency across all functions. His expertise will be crucial in refining operational strategies to support TrioTree’s expanding customer base and global presence. Meanwhile, Jha will lead the company’s technology roadmap and ensure that TrioTree’s technological capabilities are aligned with its goals. Together, they will streamline operations and harness innovative technology to propel TrioTree to new levels of success.

    In addition to these senior appointments, TrioTree Technologies has also announced the onboarding of 15 new team members, bringing the company size to more than 250. These new members will contribute to various domains within the organisation, supporting TrioTree’s ongoing growth and expansion.

  • FITPASS onboards industry giants for senior leadership roles

    FITPASS onboards industry giants for senior leadership roles

    Mumbai: FITPASS, a fit-tech brand, has strengthened its marketing and growth engine capabilities by onboarding industry giants for senior leadership roles. This move is intended to boost the brand’s market penetration and deliver more than a threefold increase in growth by 2024-2025.

    Leading the charge is Abhinay Singh, FITPASS’ newly appointed vice president of growth. As a renowned authority in the field and with ten years of leadership experience, Singh previously led marketing and growth at Redcliffe Labs and Thyrocare Technologies. His expertise in business scaling, growth acceleration, and process optimisation is expected to greatly benefit FITPASS. Currently, FITPASS holds a 52 per cent market share in the fitness app category, making it the leading brand by a significant margin. Singh’s strategic approach to performance marketing will play a crucial role in expanding the brand’s reach and further strengthening its position within the competitive Indian fitness market.

    Joining him are AVP of digital marketing Neeraj Kumar and AVP of brand and communication Shaleen D’souza. Kumar brings over thirteen years of extensive experience in digital strategy and marketing, having held key roles at Redcliffe Diagnostic and Healthians. He has successfully conceptualised and executed campaigns that significantly increased digital adoption and brand visibility. His excellence in data-driven decision-making, strategic planning, and multi-channel expertise will be instrumental in advancing FITPASS’ vision for a healthier India.

    On the other hand, D’souza, with over ten years of experience, has worked with reputable branding agencies such as Vector Brand Solutions (Quotient Group) and Mirum (WPP Group). She has managed full funnel marketing for notable brands like TVS Eurogrip, Flipkart Seller Hub, Raymond, Shoppers Stop, Tata Housing, and more. Known for her exceptional skills in communications and brand development, D’souza will be a valuable asset in strengthening and enhancing FITPASS’ internal and external communications and brand growth.

    Upon accepting his new role, Abhinay Singh shared, “I am looking forward to starting this journey with FITPASS, focusing on our shared mission to make fitness accessible and enjoyable for every Indian. Working with Akshay and Arushi is indeed a great opportunity because I truly believe in the brand they have built and in FITPASS’ potential to transform the fitness and wellness landscape in our country. By leveraging cutting-edge technology and data-driven insights, I’m committed to improving our services and expanding our reach so that fitness is within everyone’s grasp. My goal is to triple the company’s growth by expanding our presence in the D2C segment and increasing our brand’s visibility to further boost market discoverability. With our new core team members, Neeraj Kumar and Shaleen D’souza, I’m confident we can achieve our goals quickly and effectively.”

    FITPASS co-founder Akshay Verma highlighted the strategic importance of the new appointments, stating, “We are experiencing rapid growth at FITPASS. With such renowned industry experts joining the FITPASS family, we have a remarkable opportunity to strengthen our market leadership. FITPASS is on track to serve over 50 million consumers in the next five years, aiming to fortify our FITSTERS community and substantially expand our reach. Our newly appointed growth and marketing team understands the significance of this milestone and shares a deep synergy with FITPASS’ mission to make fitness accessible to everyone across the nation.”

    He further added, “I am confident that Abhinay’s expertise in strategic planning, process optimisation, and growth hacking will help us achieve our goal of reshaping the fitness landscape in India and creating the most productive workforce of tomorrow. Under his guidance, our internal teams, both existing and new, will play a crucial role in helping millions of fitsters overcome inactivity while propelling FITPASS towards significant growth.”

    FITPASS stands at the forefront of democratising fitness access across India, boasting a network of premium gyms and fitness centres. With over 1.1 million monthly active members nationwide, FITPASS embodies the ethos of making fitness affordable, accessible and enjoyable through cutting-edge technology and personalised services. From all-access universal smart memberships to AI-led coaching plans, personalised nutrition assistance and tailored corporate wellness programs, FITPASS is the ultimate companion on your fitness journey.

  • Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care

    Cipla Health’s campaign for Omnigel takes a heartwarming approach on everyday pain care

    Mumbai: Pain recovery gel, Omnigel, from Cipla Health Ltd (‘CHL’), the wholly owned subsidiary and consumer healthcare arm of Cipla Limited (BSE: 500087; NSE: CIPLA EQ; and hereafter referred to as ‘Company’ or ‘Cipla’), has announced the launch of its new campaign “Aapki Khushi Ko Dard Ki Nazar Na Lage,” that empowers consumers to conquer everyday aches and pains.

    Omnigel’s new campaign film takes a refreshingly authentic approach to pain care. Utilizing relatable, slice-of-life moments, the film delves into the unexpected ways everyday aches and pains can disrupt life’s simple joys. Through a touch of humor and warmth, featuring real people in relatable scenarios, the film demonstrates how Omnigel’s quick action can restore smiles and get consumers back to enjoying life’s precious moments, big or small.  

    Commenting on the launch of the campaign,  Cipla Health Ltd CEO Shivam Puri said, “Over the past four years, our journey with Omnigel has been driven by deep collaboration with consumers, uncovering cutting-edge insights that have enabled us to maintain consistent and meaningful communication. This focus on keeping the consumer at the core has been the key lever in propelling the brand from #3 in 2019 to becoming the #1* pain recovery brand today. We understand how everyday aches and pains can disrupt life’s precious moments. Recognizing this, we developed a compelling campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ which we believe will deeply resonate with consumers. We will continue our commitment to be the trusted pain care partner for Indian consumers.”

    Omnigel is a scientifically formulated topical medication from Cipla Health’s comprehensive pain care solutions range. The range has proven ingredients that target both pain and inflammation caused by musculoskeletal issues.

  • AICTE & OPPO India collab for ‘Generation Green’ campaign

    AICTE & OPPO India collab for ‘Generation Green’ campaign

    Mumbai: The All India Council for Technical Education (AICTE) and OPPO India has announced their ‘Generation Green’ campaign. The 100-day programme—managed by 1M1B (One Million for One Billion)—promotes green skills among the youth through 5,000 internship opportunities across colleges in India.

    According to LinkedIn’s Global Green Skills Report 2023, job seekers with green skills are 29 per cent more likely to get hired than the average workforce. This initiative cultivates climate-conscious skills which will add to the students’ knowledge to make them future-ready for the opportunities of tomorrow.  

    “AICTE is proud to join hands with OPPO India for the Green Internship Programme,” said AICTE chairman Dr TG Sitharam. “It is a fantastic opportunity for students to develop their skills and contribute to sustainability efforts that tackle environmental challenges and contribute towards building an eco-friendly world. Notably, OPPO India is the first electronics manufacturing company to offer internships through AICTE. This campaign is a part of the one crore Internships mission of AICTE, Ministry of Education, Govt of India, and will contribute to the achievement of the UN Sustainable Development Goals.”

    Students from all streams, technical and non-technical, can participate in this internship program. The interns will undertake a range of hands-on activities that will inculcate their skills in project management, sustainability practices, effective communication, collaboration, research, and data analysis, enhancing their overall employability. Students will take the green pledge and participate in awareness sessions, e-surveys, and green day celebrations.

    “At OPPO India, we are aligned with the Net-Zero vision of the Government of India. Our aim is to create a macro movement towards sustainability that is driven by the power of youth,” said OPPO India’s head of public affairs Rakesh Bhardwaj. “Today, we are nurturing 5,000 sustainability champions who are going to further influence the next generation of changemakers. Through the programme, at least 10 lakh students from schools and colleges nationally will be provided with the right knowledge and values towards supporting a sustainable community. We are delighted to partner with AICTE in this transformative initiative and will continue to amplify the impact in this direction through our collective efforts.”

    AICTE chief coordinating officer Dr Buddha Chandrasekhar added, “The AICTE internship portal hosts over 50 lacs internships, aiming to reach 1 Crore by 2025. We are pleased to partner with OPPO India to offer 5000 sustainability internships. Balancing development with sustainability is vital for India. Engaging youth in effective e-waste management is essential, as their commitment and innovation can help build a cleaner, sustainable future. Students participating in these internships may also earn two-three academic credits.”

    These efforts aim to increase environmental awareness and promote sustainable practices among students. The opportunity is now available on the AICTE internship portal and students can apply through this link: www.iamgenerationgreen.com.

    All Interns who complete the programme’s activities will receive certificates jointly accredited by AICTE, OPPO India, and 1M1B.