ITV

Category: Media and Advertising

  • Haldiram launches new wheat-based dishes in key cities with its ‘Ab Sab Khayenge’ campaign

    Haldiram launches new wheat-based dishes in key cities with its ‘Ab Sab Khayenge’ campaign

    Mumbai: Haldiram’s, a brand in the Indian culinary landscape, has launched its innovative wheat menu. Featuring a variety of delicious wheat-based dishes, the new menu is sure to thrill foodies with its focus on diversity and catering to varied taste preferences. The new menu is launched with the exciting “Ab Sab Khayenge” campaign, encouraging everyone to relish the rich flavours of Indian food with the nutritional benefits of wheat. The wheat menu is available at Mumbai, Pune, Hyderabad, Bangalore, Vijayawada, Valsad, Vapi, Surat, Nashik, Shirdi, Kolhapur, and Kognoli outlets.

    With a diverse range of flavorful and tempting dishes to choose from, Haldiram’s has always been at the forefront of celebrating Indian cuisine. It offers a variety of meals, from classic favourites to modern inventions that highlight the adaptability of wheat. Delicious options on the wheat menu include Chole Bhature, Pav Bhaji, Batata Vada, Pani Puri, and two varieties of wheat bread sandwiches which are Corn & Spinach, and Paneer Tikka.

    Speaking about the­ launch, Haldiram’s Foods Inte­rnational Pvt Ltd, director Neeraj Agrawal said, “We are excited to present our Wheat Menu, which demonstrates our dedication to providing a variety of wholesome menu selections. Good food should be enjoyed by everyone, and we are thrilled to provide this experience to our guests with our ‘Ab Sab Khayenge’ campaign.”  

    Known for its commitment to quality and taste, Haldiram’s has been a household name for decades, offering an exceptional range of snacks and delectable sweets/mithai delights. The brand strives to honour tradition while evolving to meet changing consumer preferences. Haldiram’s invites everyone to join the ‘Ab Sab Khayenge’ campaign and explore the delightful flavours of the new wheat menu. Whether you are a fan of traditional Indian cuisine or looking to try something new, the wheat menu has offerings to satisfy your cravings.

  • Sunfeast SuperMilk launches new campaign Nalladhu Thedi Varum

    Sunfeast SuperMilk launches new campaign Nalladhu Thedi Varum

    Mumbai: Being at the forefront of delivering high-quality products to consumers, ITC Sunfeast, SuperMilk today announced its latest campaign, “Nalladhu Thedi Varum,” which translates to “Goodness comes to you.” This campaign features Tamil superstars Sneha and Simran together in ad for the first time, creating a memorable and heartwarming message for families across Tamil Nadu.

    The campaign plays on the common notion that one must go in search of good things and cleverly flips it, showcasing that sometimes good things also come looking for us. Set against the picturesque backdrop of a village, the campaign highlights the goodness of Sunfeast SuperMilk Biscuits, with milk and the trusted Naatu maatu paal (milk from desi cows).

    The film begins with Sneha and Simran stepping out of an SUV, their kids running ahead with warm smiles and palpable excitement. The scene transitions to a serene coconut grove where the children are engaged in a traditional rural game, their laughter filling the air. Sneha’s son curiously asks his mother about their frequent village vacations, to which Sneha, enjoying a stalk of sugarcane, replies that they go in search of good things. Simran’s child, overhearing, asks what “good things” means. Simran excitedly elaborates on the wonderful experiences of village life, with Sneha joining in to highlight more delightful aspects, all pointing towards Sunfeast SuperMilk Biscuits.

    ITC Ltd chief operating officer of Biscuits & Cakes Cluster, Foods Division Ali Harris Shere commented on the campaign: “With the ‘Nalladhu Thedi Varum’ campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”

    The campaign is set to captivate audiences, resonating with the modern convenience and goodness of Sunfeast SuperMilk biscuits. Stay tuned for the launch of this heartfelt campaign and join Sneha, Simran, and their families in experiencing the joy that comes to you with Sunfeast SuperMilk.

  • Dharma Cornerstone Agency onboards Neha Kakkar

    Dharma Cornerstone Agency onboards Neha Kakkar

    Mumbai: In a significant development in the music artist management scene, Dharma Cornerstone Agency’s (DCA) music division has welcomed singer Neha Kakkar to its dynamic roster of talents. Following the agency’s recent onboarding of several established and emerging artists, this move is set to further solidify DCA’s foothold in the music talent management landscape.

    Neha Kakkar’s range is evident in soulful songs like Mile Ho Tum Humko and party-bangers like Kala Chashma. It was her creativity, grit and perseverance that has seen her become a household name in the industry today. Meanwhile, DCA is strongly backed by decades of experience and well-established leadership from the Indian entertainment industry, making it a brand paving a trailblazing path in the talent management space. Neha’s addition to the DCA marks a remarkable move for both entities.

    While this addition to the impressive roster will strengthen DCA’s diversified repertoire of talents, it will further boost Neha Kakkar’s considerable reach. The synergetic partnership will leverage DCA’s widespread network and expertise to stage Neha as a pop sensation in the M&E industry, not just nationally but also globally.

    Karan Johar added, “I’ve had the pleasure of working with Neha Kakkar on several Dharma films. Her invincibility, immense talent, and unabashed love for the craft have helped her carve her niche in the industry and become the brand she is today. We, at DCA, are elated to welcome such a powerhouse of talent. We aim to further push the envelope by promising a collaborative environment”.

    Singer and DCA music talent Neha Kakkar mentioned, “I am thrilled to join the Dharma Cornerstone Agency family! Karan Johar Sir’s vision and passion for creativity align perfectly with my own artistic goals. I’m excited to be a part of a roster that celebrates innovation and excellence. This new chapter in my journey promises to be an unforgettable one, and I can’t wait to create magic with the DCA team!”

    Dharma Cornerstone Agency CEO Uday Singh Gauri said “Neha Kakkar’s induction into the Dharma Cornerstone Agency family marks a significant milestone for us. Her phenomenal talent, combined with her dedication and passion, makes her an invaluable addition to our roster. We’re eager to leverage our expertise and resources to amplify her artistic vision and take her career to unprecedented heights. Neha’s unique sound and style will continue to captivate audiences, and we’re proud to be her partners in this exciting new chapter.”

    Talking about this exciting onboarding, Dharma Cornerstone Agency head of music division Hamza Kazi said, “Dharma Cornerstone Agency has always strived to cultivate a music community, welcoming artists of all genres to the family. We are thrilled to welcome a talent like Neha Kakkar, who has impacted the Indian audience not only with her exceptional singing and diverse discography but also with her presence and attitude. DCA will act as a catalyst for Neha, boosting her talents and brand by unlocking several branded and musical avenues.”

    DCA has become an eminent brand, catering to distinct industry needs, which include celebrity associations, sponsorships, IP development and affiliations, as well as brand activations. Currently, music artists are looking for agencies where they can experiment and get equipped with resources to reach wider audiences. DCA houses such talents and helps them manoeuvre through the glitzy world of music by providing them with the resources and strategic placements to gain visibility.

  • Competishun to empower future innovators with a lifelong mentorship program

    Competishun to empower future innovators with a lifelong mentorship program

    Mumbai: The coaching institute for IIT JEE and NEET preparation, Competishun has launched its new campaign “We are there for you.” This initiative is aimed towards mentorship and support for students throughout their academic journey and beyond. Designed and curated by MADnext, this campaign emphasises Competishun’s commitment to nurturing exam-ready students and well-rounded individuals ready to tackle life’s challenges. The campaign focuses on #WinningInLife and #WinningInCompetishun, ensuring students excel academically and personally.

    Through this campaign, Competishun aims to break away from only traditional coaching services but will also provide students with a long-term mentorship program. This program will provide students with personalised guidance, emotional support and practical life skills. Competishun’s dedicated team of educators and industry experts will help students build confidence, resilience and a positive mindset. Students will be given a series of workshops, one-on-one mentoring sessions and motivational seminars. This will help the all-round development of the students. The campaign will be promoted through various media channels, including social media, print, and digital platforms, to reach a wider audience and inspire more students to benefit from this unique initiative.

    “We believe that true education goes beyond just passing exams; it’s about preparing students for the challenges and opportunities life presents. With the ‘We Are There For You’ campaign, we aim to foster a supportive and nurturing environment that helps students grow not just academically but personally as well. This initiative is a testament to our commitment to creating a brighter future for our students and contributing positively to the educational ecosystem. We are dedicated to helping our students achieve #WinningInLife and #WinningInCompetishun,” said Mohit Tyagi, Founder of Competishun.

    Competishun aims to create a comfortable learning environment for students through online education at an affordable cost. The platform offers customised online batches based on students’ needs and performance, with doubt-solving counters and 24/7 support via WhatsApp and phone. The company utilises cutting-edge technology to enhance the learning experience and to provide cost-effective, quality education to all JEE and NEET aspirants at the comfort of their homes.

  • Publicis Global Delivery was awarded Best Workplace in Media, India by Great Place to Work

    Publicis Global Delivery was awarded Best Workplace in Media, India by Great Place to Work

    Mumbai – Publicis Global Delivery (PGD) India, part of the Publicis Groupe India, has announced that it is ranked among the Best Workplaces in Media 2024 by Great Place to Work®. This marks the third consecutive year that PGD India has been included in the winning list for their workplace practices, which is a recognition of PGD India’s steadfast efforts to foster a high-trust, high-performance work culture.  Additionally, PGD India also won the Great Places to Work certification in 2024

    PGD India is a world-class capabilities centre of expertise catering to international markets on a full spectrum of media, data, technology, creative and production services. It is one of the largest capability centres of the Groupe with a presence across Mumbai, Gurgaon, Pune, Bengaluru, and Hyderabad. It also has one of the largest teams of certified professionals on various global platforms.

    “PGD India, one of the largest Delivery Centres within the Publicis Global Delivery network, has been the backbone of PGD from day one. Delivering expertise of Publicis’ capabilities at scale with an unwavering commitment to excellence. Our talent, teams, and culture drive our business and enable industry-defining work each day. PGD India being recognised as a Best Place to Work for a third year in a row highlights our commitment to our people and the enthusiasm and passion they bring to our business and Publicis clients.” said PGD Global chief delivery officer Theodore Hadjis.

    “Earning a spot on the Best Workplace list means that PGD India has surpassed rigorous benchmarks, establishing ourselves as one of the best workplaces among our peers across the industry. Receiving this honour thrice in a row highlights our continued commitment towards prioritising a people-first culture, and the advancement and growth of our talent.  It is a continuous journey, and we are proud of our efforts in building an inclusive, diverse, collaborative, and cohesive work culture at PGD India. Recognition such as this is a wonderful testament to our commitment in building a progressive, exceptional workplace.” said PGD India CEO Sunish Jose.

  • Summer Olympics in Paris heats up mobile advertising opportunities

    Summer Olympics in Paris heats up mobile advertising opportunities

    Mumbai: A global stage beckons later this month with the 2024 Summer Olympics in Paris. Transcending mere sports, the Summer Olympics aren’t just about athletics; they’re a prime time for apps to flex their marketing muscles. With a global audience of 3.05 billion during the last Olympics, the multi-sporting event in Paris this year is anticipated to exceed that number, offering an unparalleled opportunity for mobile apps to expand their reach and engage with a vast audience worldwide; presenting a golden opportunity for brands to enhance their visibility and foster stronger consumer connections during peak audience engagement.

    Leveraging Mobile OEM Advertising: Racing for Olympic Gold

    Brands in India have a golden opportunity to leverage mobile OEM (Original Equipment Manufacturer) advertising, with players such as Xiaomi, Huawei, OPPO, Vivo, OnePlus, Realme, and Transsion. Connecting with the passionate sports enthusiast demographic, brands can drive user acquisition through targeted app promotions or branding campaigns during the event. Likewise, mobile developers can adopt an open mindset to look beyond traditional advertising methods and reach an updated audience through mobile OEMs and their “alternative” app stores. 

    Mobile Consumption: A Driving Force in Sports Engagement

    Tokyo 2020 was the most digitally watched Olympics in history with a 74 per cent increase in digital viewers and a 139 per cent rise in video viewers compared with Rio 2016. It also attracted almost 200 million unique users to its official website and app.

    Illustrating high mobile consumption in other sports, in India, 32 million people used the JioCinema app to watch the FIFA World Cup 2022 final between Argentina and France. In total, over 110 million viewers watched the event digitally, surpassing television viewership for the first time. This milestone made India one of the top digital viewership markets globally for the FIFA World Cup.

    The Indian Premier League in 2023 stood out as well. Approximately 70 per cent of viewers were actively engaged with their smartphones, from checking match updates to ordering food. Particularly noteworthy was the surge in app downloads for food delivery (63 per cent) and e-commerce apps (54 per cent) during the IPL. This underscores the strong connection between sports enthusiasts and mobile apps for targeted advertising.

    With 1 in 5 global sports fans using mobile apps to follow sports, the 2024 Summer Olympics offers advertisers a massive opportunity to connect with a highly engaged audience. In SEA, many broadcasters have offered the current European Championships as part of a paid package, with mobile-only packages costing significantly less than TV packages. As such, this has encouraged many viewers to opt for the cheaper mobile-only packages, which is sure to significantly increase mobile and digital viewership of the tournament.

    The same mobile-centric consumption of the Olympic Games – from live streaming to news and other media – is expected in the EU, SEA, India, and beyond. This widespread mobile access creates a massive and engaged audience for advertisers. Similar to how brands leveraged specialists in Mobile OEM advertising for targeted ad placement during Champions League football matches on Prime Video, advertisers can utilize similar strategies to connect with viewers during the Olympics.

    Mobile OEMs Deepen Ties with Sports

    Strategic sponsorships by mobile OEMs like Samsung for the Olympics, Vivo for the FIFA World Cup 2022 in addition to the IPL from 2016 to 2021 and Euro 2024,  and OPPO for the Cricket World Cup (2016-2019), UEFA Champions League (2022 -2024), and Wimbledon (2022 & 2023) solidify the connection between sports and mobile. This benefits everyone – mobile OEMs gain exposure, marketers reach captivated audiences, and app developers utilize prominent placements.

    For instance, Vivo’s popularity increased as the Official Smartphone Sponsor of the 2022 FIFA World Cup – and in Q1 of 2024, it became the leading smartphone brand in India, capturing a 19 per cent market share. In terms of integrations, during the ongoing Euro 2024, OEMs like Xiaomi and Oppo are offering real-time customization options with themes tailored to fans’ favorite football teams, enriching the immersive experience for users

    With the numerous options mobile OEMs provide, advertisers can employ diverse strategies for enhanced effectiveness. Full-screen videos, splash ads, and appographic marketing in display ads offer personalized campaigns. Dynamic Preloads utilise mobile OEMs’ app recommendations for effective user acquisition. Leveraging Private Marketplace (PMP) deals and Dynamic Preloads during key sports events provides additional acquisition channels without excessive costs.

    Reach Millions of Engaged Fans with Mobile OEM Advertising

    Brands must partner with new-age global app growth marketing companies specializing in mobile OEM advertising to leverage their expertise in Mobile OEM advertising and achieve a targeted app promotion strategy that scores big during major sporting events like the 2024 Summer Olympics. With access to over 1.5 billion daily active users and exclusive partnerships with mobile OEM inventories such as Xiaomi, Huawei, Oppo, Vivo, OnePlus, Realme, and Transsion, some leading players offer unparalleled opportunities for targeted user acquisition.

    This article has been authored by AVOW co-founder and CRO Ashwin Shekhar,

  • Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Amyn Ghadiali promoted to GZ Creative Digital’s country head – India

    Mumbai: GOZOOP Group, a global independent integrated marketing group announced the elevation of Amyn Ghadiali as country head – India (GZ Creative Digital). As part of the new role, Amyn will spearhead the agency’s strategic initiatives across its creative digital vertical — GZ Creative Digital, where he will oversee revenue management, creative campaigns and drive integrated business operations. He will report to global CEO and co-founder Ahmed Aftab Naqvi and GOZOOP Group chairman and co-founder Rohan Bhansali.

    Amyn Ghadiali kickstarted his journey with GOZOOP Group in 2012, as an account manager and went on to play an integral role in the acquisition of Red Digital in 2013. Advancing through pivotal roles, his last role with GOZOOP Group was president – business & Integration. Over his 10-year journey with GOZOOP Group, he sharpened his business acumen and led award-winning campaigns for major brands like Dell, Star Plus, Kolkata Knight Riders, Parle Nutricrunch, Bisleri, Star Bharat, Viacom18, and Mahindra Lifespaces.

    Ghadiali has nurtured and consolidated a team of over 100 plus marketing enthusiasts and has been promoted to spearhead GZ Creative Digital. Under his decisive leadership, he along with his team secured significant wins for marquee clients such as Ashwin Sheth Group, Louis Philippe, Saint Gobain, Tim Hortons, Love Depot by TTK Healthcare Ltd, DBS Bank India, Tata Tele Business Services, ORRA, and many more.

    Ghadiali commented, “Same game, different levels. That is how I would describe my new role considering my journey in GOZOOP. The role comes with newer responsibilities and I am grateful to the company for trusting me with it. I will continue building GOZOOP as I have in the past with the same passion but with renewed focus to  #BreakTheBox for our partners.”

    Naqvi said, “Amyn has consistently demonstrated outstanding leadership and collaborative skills. His strategic vision and relentless drive for excellence have been instrumental in our growth. We look forward to Amyn leading GZ Creative Digital to even greater success in the years ahead.”