ITV

Category: Media and Advertising

  • Supply6 launches TVC featuring AB de Villiers

    Supply6 launches TVC featuring AB de Villiers

    Mumbai: Supply6, a D2C nutrition startup, has released a TV commercial featuring renowned cricketer AB de Villiers. This campaign introduces Supply6 360, an innovative supplement designed to provide a complete 360-degree approach to health, packed with essential vitamins, minerals, probiotics, and other nutrients.

    The commercial showcases AB de Villiers, famously known as Mr. 360, seamlessly integrating Supply6 360 into his demanding daily routine. From professional commitments and family time to intense sports activities, AB de Villiers relies on Supply6 360 to meet his nutritional needs and maintain his peak performance.

    Supply6 co-founder and CEO Vaibhav Bandari shared his excitement about the launch: “We are thrilled to introduce Supply6 360 with AB de Villiers, an epitome of health and fitness. Supply6 360 offers consumers a simple yet powerful way to address multiple health needs. It enhances physical health, supports mental agility, and boosts overall vitality, making it indispensable for individuals striving for peak performance in their daily lives.”

    Supply6 co-founder Rahul Jacob added: “With AB de Villiers’ support, we aim to inspire more people to prioritize their wellness. The ad emphasizes our commitment to providing an easy way to address dietary gaps. With AB de Villiers endorsing our product, we’re not just promoting a supplement; we’re advocating for a healthy lifestyle that values sustained health, good gut health and energy.”

    AB de Villiers, celebrated for his exceptional cricket career and fitness, is both the brand ambassador and an investor in Supply6. His endorsement underscores the credibility and authenticity of Supply6’s mission to improve lifestyles with easy-to-use, scientifically proven supplements.

    The TV commercial will be promoted on YouTube and Meta, aiming to reach health-conscious individuals. Supply6 continues to lead the industry by offering products that prioritize consumer wellness and convenience. The TVC underscores Supply6’s commitment to empowering individuals with accessible and effective health solutions, bolstered by the endorsement of a trusted figure like AB de Villiers.

  • IdeateLab appoints Ravi Bhaya as CEO

    IdeateLab appoints Ravi Bhaya as CEO

    Mumbai: IdeateLab has announced the appointment of Ravi Bhaya as its new chief executive officer. This comes on the back of the company recently repositioning itself as “The Outcome People” and marks a strategic chapter for the company with Ravi possessing a wealth of experience in digital acceleration, marketing transformation and driving business growth spanning multiple continents including Europe, Africa and Asia.

    Ravi brings to his role as CEO, a distinguished career at global marketing services organisations including Publicis Groupe and Serviceplan Group holding responsibilities across various management functions. These include client leadership roles, revenue growth, spearheading business restructuring initiatives and managing cross-functional teams. In 2020, leveraging his wide industry knowledge including that of diverse markets and cultures, Ravi co-founded RSquared Global Ventures (R2GV) providing strategic consulting to scale-ups within the martech, content, commerce and data space on growth, innovation and ROI. He holds an MBA from the University of San Francisco and spent his formative years as an ex-professional tennis player.

    “IdeateLab has established itself as a leader in the digital-first marcom solutions space. My objective is to build on this foundation fostering innovation and expanding our digital capabilities to deliver measurable business outcomes for our clients, powered by creative excellence” said Bhaya. “Our focus is on integrating cutting-edge solutions and data-driven strategies to stay ahead of market trends and further strengthen IdeateLab’s position in the industry. I am excited at the opportunity and grateful for the faith the IdeateLab management and teams have entrusted upon me” Bhaya added.

    Welcoming Ravi Bhaya to the team, director Vrutika Dawda said “We are delighted to welcome Ravi Bhaya to IdeateLab as our new CEO. Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success.

    With Ravi at the helm, IdeateLab is set to further solidify its position as a leader in the digital-first marcom solutions space, committed to pioneering new capabilities and strategies that meet the evolving needs of businesses amid their digital transformation journey.”

  • Hindustan Coca-Cola Beverages announces appointment of Harsh Bhutani as chief financial officer

    Hindustan Coca-Cola Beverages announces appointment of Harsh Bhutani as chief financial officer

    Mumbai– Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCB) today announced the appointment of Mr. Harsh Bhutani as its chief financial officer. Bhutani will be responsible for leading HCCB’s financial operations, including Business Transformation, Mergers & Acquisitions, Tax, Treasury, Audit, Accounting & Controls, Reporting and Analysis, and Risk Management. Mr. Bhutani is currently serving as the Vice President of Finance for the India & Southwest Asia Operating Unit of The Coca-Cola Company.

    “I am pleased to welcome Mr. Harsh Bhutani as CFO. With his deep financial and business experience, strategic acumen, inspirational leadership, and proven track record of driving strong financial results, his presence will strengthen HCCB’s financial health, steer strategic decision making and further bolster stakeholder confidence. His relentless work in making finance a strategic enabler of growth and being future-ready is well recognized in the industry. We know he will continue to drive the business forward and will be a great addition to the executive team. I wish him all the best in his new, well-deserved role,” said HCCB CEO Juan Pablo Rodriguez.  

    With over 25 years of experience as a seasoned financial professional, Mr. Bhutani will be returning to HCCB after a highly successful tenure in Coca-Cola India & Southwest Asia, where he played a key role in achieving double-digit growth on a year-on-year basis. He was responsible for the transformation of several key projects with system bottling partners across various parts of India & Southwest Asia. His relentless focus on supporting the sustainability priorities of the company and taking meaningful steps towards creating a circular economy, including introducing rPET, yielded positive results.

  • ACHE & DAAD launches “Nasha Mukti Indradhanush Abhiyan India” campaign

    ACHE & DAAD launches “Nasha Mukti Indradhanush Abhiyan India” campaign

    Mumbai: In a resounding effort towards a tobacco-free future, the “Nasha Mukti Indradhanush Abhiyan India” is galvanising the nation with its signature campaign. Launched by the Asian Coalition for Health Empowerment (ACHE) in collaboration with Doctors Against Addiction (DAAD), this campaign is garnering unprecedented support from medical professionals and the public, paving the way for a healthier, addiction-free India.

    Over the past eight months, the campaign has seen a remarkable response, with more than 1,000 medical doctors, public health experts, and undergraduate (UG) and post-graduate (PG) medical students signing on to support the initiative. These signatures are being compiled and shared with health organisations and policymakers, including the prime minister’s office (PMO), to advocate for stringent measures in tobacco cessation.

    Indian Medical Association (IMA) former general secretary Dr Narender Saini asserted, “The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it’s a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. We are witnessing a dynamic shift in how tobacco cessation is approached. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society.”

    The campaign’s focus extends beyond tobacco, targeting addictions like drugs, alcohol, and even smartphone overuse. It aligns with the United Nations’ sustainable development Goal-3 (SDG-3), which emphasizes ensuring healthy lives and promoting well-being for all ages, embodying a preventive and curative approach to tackle the crisis.

    BLK-MAX Super Speciality Hospital Delhi, senior consultant, pulmonary medicine, Dr Pawan Gupta emphasised the campaign’s comprehensive approach, saying, “We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health.”

    Subharti Medical College, Meerut, assistant professor, department of physiology, Dr. Sunaina Soni echoed, “The overwhelming response from the medical community indicates the campaign’s importance. The signatures we’ve gathered will drive significant policy changes, making a tangible difference in the fight against addiction. Through this campaign, we’re not just collecting signatures; we’re inspiring hope and accountability. It’s about empowering individuals and communities to believe in and strive for a tobacco-free future.”

    The “Nasha Mukti Indradhanush Abhiyan India” campaign unites healthcare professionals and citizens to combat addiction, driving significant policy changes. With growing support, the campaign aims for a healthier, addiction-free India. The collected signatures and stories are shared with health organisations and policymakers, including the prime minister’s office (PMO), to advocate for stringent tobacco cessation measures and improved public health policies.

    1.  De-addiction: Aiming to free individuals from tobacco, drugs, alcohol, and smartphone addiction.

    2.  SDG-3 advancement: Striving to ensure good health and well-being for all, in alignment with Sustainable Development Goal-3(SDG-3).

    3.  Myth dissemination: Raising awareness to dispel myths surrounding harmful addictions.

    4.  Individual assistance: Offering guidance and support to individuals seeking better health and a happier life.

    5.  Global strategies: Implementing international strategies to combat addiction.

    6.  Consultative approach: Developing successful intervention modules for smoking cessation.

    7.  Policy strengthening: Advocating for policies that promote harm reduction, aiming for an addiction-free India.

  • Federation of India Fantasy Sports welcomes Maj. Neil Castelino as its new CEO

    Federation of India Fantasy Sports welcomes Maj. Neil Castelino as its new CEO

    Mumbai: The Federation of India Fantasy Sports (FIFS), India’s first and only self-regulatory industry body for fantasy sports, is pleased to announce the appointment of Maj. Neil Christopher Castelino as its new CEO.

    A distinguished armed forces veteran, Maj. Neil Castelino brings a wealth of experience to FIFS. In his long career spanning over 20 years, he has worked in leadership roles across corporate affairs, public policy, stakeholder engagement & operations.

    Maj. Castelino has successfully managed National, State and Regional operations & engagements at reputed organisations including the Confederation of Indian Industry (CII), Flipkart, and Bharti Infratel Ltd. He has played a key role in creating & influencing Public policies, driving partnerships in logistics and warehousing and developing the e-commerce industry as well. His detailed understanding of solving complex issues in compliance and regulatory matters has made it easier for businesses to operate in different sectors. Now, Maj. Castelino is prepared to guide FIFS in promoting the Online Fantasy sports industry in India.

    As the new CEO of FIFS, he looks forward to creating collaborations, promoting partnership opportunities and working on the Policy & Regulatory framework for the Fantasy Sports industry working with the leaders of Online Fantasy Sports in India, Central, State governments and other important stakeholders.

    Commenting on his appointment, Maj Neil Castelino said, “I am honoured and excited to lead the Federation of India Fantasy Sports (FIFS). The Fantasy sports industry is a Sunrise and burgeoning sector, I look forward to working closely with all stakeholders to promote innovation, a fair and transparent regulatory framework to ensure sustainable development in the sector.”

    With Major Neil Castelino at the helm, the FIFS aims to strengthen its position as the premier industry body for fantasy sports in India, fostering a suitable ecosystem for all members and stakeholders.

  • Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart

    Shalimar Paints innovates with Zero Damp Advance and Zero Damp Smart

    Mumbai: Shalimar Paints Ltd., a pioneer in the Indian paints industry with a legacy of over 120 years, has launched two new innovative products, Zero Damp Advance and Zero Damp Smart, in their Home Protect Waterproofing range. Designed to set new industry benchmarks, these innovative additions offer unparalleled protection against seepage and come with a performance warranty of up to 12 years, ensuring enduring safeguarding of walls.

    Shalimar Paints’ Zero Damp elastomeric waterproof coating is reinforced with fibres that protect from internal and external seepage by forming a sturdy waterproofing shield. Backed by superior technology and R&D, it features heat reflection capabilities to lower surface temperatures, ensuring cooler indoor spaces during scorching summers. With this launch, Shalimar Paints also rolled out an intriguing campaign, #IntelligentBanoJugaduNahi, to raise awareness about waterproofing walls. Noting the inclination of Indians towards quick fixes instead of permanent solutions for seepage, the company collaborated with two influencers from the field, Saurabh Jain and Palak Shah. They encouraged followers to share their ‘jugaadu’ while hiding seepage and highlighted the superior effectiveness of Shalimar Paints Zero Damp solutions.

    Shalimar Paints director of sales & marketing Kuldip Raina said, “Dampness is a problem, witnessed by almost every Indian household, particularly in areas with high humidity or heavy annual rainfall. We are pleased to announce our two innovative products in the ZERO Damp Range that will protect your spaces from internal and external seepage and solve all your problems including dampness, cracks, flaking, fungal growth, and efflorescence. At Shalimar Paints, we are committed to delivering superior solutions that underscore our dedication to providing our customers with products that not only protect but also enhance the longevity of their homes.”

    Speaking on the campaign, Shalimar Paints marketing head Varun Malik said, “As most people do not take the problem of seepage seriously, which leads to grave damage later, we also launched the #IntelligentBanoJugaduNahi campaign to raise awareness, on social media. The response has been overwhelmingly positive, and we believe it has successfully educated the importance of addressing seepage issues proactively.”

    Zero Damp Advance offers double seepage resistance, crack bridging up to 3 mm, and can endure up to 20 per cent wall moisture, supported by a 12-year warranty. Its anti-algal and anti-fungal properties promote a healthy environment which is crucial during the rainy season, reducing fungal health risks. Alternatively, Zero Damp Smart provides affordable waterproofing with a 3-year seepage warranty and effective water damage protection. These new products were recently launched at a special event in Dubai (UAE), attended by over 300 dealers and partners.

    Shalimar Paints’ steadfast commitment to quality and innovative products showcases its dedication to staying ahead in the competitive and evolving paint market. In line with its consumer-centric approach, the company has been upgrading its infrastructure, investing in cutting-edge Research and Development facilities, and revolutionizing its product offerings.

     

     

  • Subhadro Das joins Mocemsa as CEO

    Subhadro Das joins Mocemsa as CEO

    Mumbai: Mocemsa, the Indian fragrance house, has announced the appointment of Subhadro Das as their new chief executive officer. With over two decades rich experience in spearheading leadership roles across marketing, sales, and business development, Das brings his expertise and visionary leadership to Mocemsa. His key priorities will include consolidating resources and continuously developing the brand front across all verticals and innovations

    Das’ extensive career included key roles at Desire Fragrances BV, Raymond Consumer Care Ltd, Beauty Concepts Pvt Ltd, and Pepe Jeans London. His vast experience in handling premium and luxury brands provides him with unique insights and strategies to lead Mocemsa to new heights.

    “We are happy to have on board Subhadro as our CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa’s future. We look forward to achieving newer heights with him.” Mocemsa co-founder Paarth Malhotra.

    “I see the fragrance and wellness category at an early stage in India, but believe the market is growing at a breakneck speed. With the changing trends in the Indian economy, the market is poised for mammoth growth. Continued innovation in products and enhanced customer engagement are crucial” said Das on his appointment. “Mocemsa is positioned to take advantage of these trends, providing products that appeal to both aspirational and high-end consumers. I look forward to joining the Mocemsa team and leading Mocemsa to the forefront of Indian fragrance brands within the next five years.”

    Das envisions Mocemsa as an Indian leader in the global fragrance and wellness category. His strategic focus includes increasing the exposure of Mocemsa’s diverse portfolio, securing more retail space, and establishing a global footprint. He aims to position Mocemsa to appeal to both aspirational and SEC A+ categories, catering to evolving market trends.

    Under his leadership, Mocemsa is looking forward to further innovating and growing. This will be done through streamlined organizational structures internally and externally. Describing his leadership style as centered on fostering strong team dynamics, Das believes in identifying, engaging, and retaining the right expertise. He plans to engage and motivate the Mocemsa team by distributing responsibilities and empowering employees at all levels.

  • Hygiene brand Pee Safe hires Arijit Sen as vice president to drive sales strategy

    Hygiene brand Pee Safe hires Arijit Sen as vice president to drive sales strategy

    Mumbai: To increase distribution and enhance its retail strategy, hygiene brand Pee Safe has hired Arijit Sen as the new vice president-sales.

    Industry veteran Arijit Sen has joined Pee Safe after serving as a general manager at Healthkart. During his tenure at Healthkart, he was instrumental in establishing the business and scaling distribution to 40,000 premium outlets across India. He has helped Healthkart achieve significant milestones, such as securing category captaincy for the brand Muscle Blaze across major modern trade chains like Reliance, Max, Wellness Forever, etc.

    Having had experience over two decades in verticals such as sales, key accounts management, trade marketing, and overall business strategy, Pee Safe anticipates exceptional achievements and innovative growth under his leadership. It looks forward to reaching new heights with him on board.

    “Pee Safe feels like a homecoming. I have always believed in the potential of innovative personal hygiene products. Interestingly, I had also attempted to launch a product similar to Toilet Seat Sanitizer Spray, but I didn’t succeed. Being on board with Pee Safe now feels like fulfilling that desire that didn’t pan out all those years ago. I see joining Pee Safe as an opportunity to leverage my professional experience and drive sustainable and profitable growth in this category,” said Sen.

    He also has rich experience in the start-up space and has worked with renowned consumer brands like Nivea in personal care, Pepsi, and Tang in food and beverages. He also excels in GTM(go to market) strategy, distribution growth, market share, developing share of wallet with retailers, trade marketing, and brand activations.

    Pee Safe co-founder Rithish Kumar said, “We are thrilled to have Arijit join the Pee Safe family. His extensive experience and proven track record in scaling businesses offline and driving category leadership make him the perfect fit for our team. We are confident that under his leadership, Pee Safe will continue to expand its retail footprint, innovate across different retail formats, and increase penetration across categories in key markets.”

    The intimate hygiene market in India is currently pegged at Rs 8000 crore. It is growing at a 16 per cent CAGR to more than double its size at Rs 15,000 crore over the next five years due to rising awareness about personal care and intimate products amongst consumers in urban and rural areas. Over the last few years, the market has witnessed significant innovation in the women’s sanitary pad and sexual wellness sub-segment with innovative products like menstrual cups, reusable and sustainable period panties, and female condoms marketed by players like Pee Safe. However, the market is still underpenetrated at less than 30% and has enough room to grow.

    “We have so far served over 10 million women since our inception, and the aim is to serve an additional 10 million in the next couple of years through our strong network of retail stores across India. Our strategic focus will be on heightened visibility through point-of-sale marketing, promoter activation, and direct customer engagement,” Sen added.

    Besides the innovative products, Pee Safe also aims to garner a significant share in India’s Rs 7,000 crore sanitary market with its Ultra-Thin Sanitary Pads and Disposable Period Panties, which are projected to be consumed more in the coming months.

    Besides, the company, which has become a category creator with toilet seat sanitisers, will continue introducing more personal hygiene products. Last year, it introduced a portable bidet for travellers.