ITV

Category: Media and Advertising

  • HealthOK teams up with Bikanervala

    HealthOK teams up with Bikanervala

    Mumbai: HealthOK, a 100% vegetarian multivitamin tablet from the house of  Mankind Pharma, has joined hands with Bikanervala, (Multinational Indian Restaurant &  Sweets Chain) to champion the health and wellness of vegetarians. With the collaboration,  HealthOK tablets aspires to reinforce its positioning as a 100% vegetarian multivitamin brand.  

    Vegetarians generally have limited options, which at times, makes it challenging for them to meet  the required nutrients of the body. To address the problem, the brand came up with a campaign  video that relates between HealthOK and Bikanervala. Through the video, the brand worked  towards creating awareness around the 100% vegetarian health supplement HealthOK provides.  Just like Bikanervala is recognized as a 100% vegetarian Food Brand, in a similar way, consumers  can rely on HealthOK for vegetarian multivitamins.  

    Speaking about the collaboration, Mankind Pharma associate VP, sales & marketing head Joy Chatterjee said, “As per various studies, 39 per cent Indians are vegetarians & they are  at higher risk of vitamin deficiency*. We aim to amplify the brand’s ‘24 Hour Active Energy’  campaign & spread awareness that our HealthOK tablets are 100% vegetarian tablet, exclusively  sourced from vegetarian ingredients.

    Partnering with Bikanervala is a strategic decision as both brands are vegetarian. With HealthOK,  we are making it easy for people to stick to their vegetarian diets while receiving all the nutrients  they need. This collaboration shows our commitment to help vegetarians adhere to their chosen  healthy lifestyle .”

    Commenting on the same, Bikanervala Pvt. Ltd GM marketing Sangeeta Goel, said, “We at Bikanervala are  excited to collaborate with HealthOK to support the health and wellness of vegetarians. Our dedication to providing high-quality vegetarian food perfectly aligns with HealthOK’s mission to  offer essential nutrients through their supplements. Together, we aim to make it easier for  vegetarians to lead a healthy lifestyle.”

     

  • Lodestar UM collaborates with LGBTQIA+ owned businesses for impact day

    Lodestar UM collaborates with LGBTQIA+ owned businesses for impact day

    Mumbai : Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, has announced its participation in the seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.

    UM employees will participate in activities around three Impact Day pillars:

    ·     Equity – Acts of service that directly impact underserved communities.

    ·     Sustainability – Acts of service that directly impact our planet, locally or globally.

    Wellness – Acts of service that directly impact the well-being of another person’s physical or mental health.

    In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs. These businesses offer a variety of products, including natural lip gloss and oil, stylish handcrafted accessories, elegant bags and purses, vibrant shirts, handmade exquisite stone jewellery, ceramic ware, fashion apparel, bags, stone and bead accessories, lip-smacking pickles, podis and snacks, resin art accessories, and fermented drinks. By providing a platform to showcase and sell their products, the agency aims to create meaningful, tangible benefits for the community.

    “Our idea for Impact Day goes beyond commerce; we aim to foster enriching connections and meaningful experiences that positively impact the community,” said Lodestar UM CEO Aditi Mishra. “By supporting LGBTQIA+ businesses, we are not only contributing to economic empowerment but also celebrating diversity and inclusion in a tangible way. Impact Day is a powerful reminder of how our collective efforts can drive meaningful change and create a better world for everyone.”

    “UMers from all over the globe look forward every year to volunteering as one connected team for our beloved Impact Day tradition,” said Global CEO, UM Andrea Suarez. “Our theme this year, ‘ONE Day, ONE UM, ONE Better World’ highlights the incredible impact we can have when we harness the power of our collective action to give back to the communities in which we live, serve and flourish.”

    “Impact Day is a powerful reminder of the positive change we can create when we come together as a global community. It’s a chance for UMers across APAC to make a real difference in the lives of others, and I’m incredibly proud of the diverse and impactful initiatives happening across the region,” said APAC president UM Kasper Aakerlund.

  • VT Markets releases first-ever ad campaign in South Asia

    VT Markets releases first-ever ad campaign in South Asia

    Mumbai: VT Markets has announced the launch of its first-ever video ad campaign in South Asia. Titled “Trading can be easy”, the ad features the many different benefits of the Sydney-based broker set against familiar local scenes and will be available on all online platforms, including Facebook, Instagram, and Hotstar.

    The launch marks the first of many efforts by the broker this year to penetrate the rapidly growing South Asian financial market. The multi-asset brokerage will also see increased localisation catered to the South Asian market as part of this initiative, including greater support for local languages.

    “Our global presence notwithstanding, our regulation by the ASIC, FSC, and FSCA has imbued us with a good understanding of what it means to protect clients and to foster credibility,” said VT Markets MENA business development Qusai Zeod, “We believe that South Asian markets are at this point underserved by current financial platforms that lack the regulatory rigor to protect the interests of their clients.”

    Filmed in different parts of India, the television ad illustrates the ease of trading with VT Markets, depicting characters making trades while going about their day—ordering a chai tea, getting a haircut, or even when haggling at the marketplace. Through tongue-in-cheek humor, the ad explores how trading, when made simple, can positively impact everyday lives.

    As part of the campaign, clients who join during this promotional period will be eligible to receive up to $10,000 on their initial deposit. Active traders can also enjoy up to 13 per cent interest on the balances of their trading accounts. Both regional promotions are subject to their respective terms and conditions.

    New traders can expect to leverage on free educational resources, seminars, and weekly webinars in Hindi, Telugu, Tamil, and English that will help them on their trading journey. They can also benefit from in-depth market analyses and news that will imbue them with the necessary trading acumen needed to make successful trades.

    The platform has integrated popular and secure local payment methods, such as UPI, and direct bank transfers, to facilitate easy deposits and withdrawals for South Asian clients. Expecting growing demand, the brokerage will also institute 24/7 customer support and introduce dedicated account managers to aid clients in their onboarding.

  • JSW launches campaign celebrating Indian athletes

    JSW launches campaign celebrating Indian athletes

    Mumbai: With the Paris 2024 Olympic Games around the corner, JSW Group has reignited its long-running and hugely successful campaign – Rukna Nahi Hai – with the launch of a brand-new film that delves into the mindset of the athletes who will represent India on the biggest sporting stage in less than two weeks from now.

    Launched by India’s golden boy and reigning Olympic champion Neeraj Chopra, the campaign includes a longer version for digital platforms and a shorter TV commercial to be broadcast on popular channels before and during the games.

    JSW who have pioneered the Olympic movement in India over the last decade, have always run compelling campaigns around the games, and the build-up to Paris has been no different. The film, while highlighting the preparation of the athletes, also explores the emotional aftermath of failing to win at the games. It portrays the public perception of an athlete’s performance—celebration and fame if they win, or embarrassment and criticism if they lose. And in the process, emphasizes that athletes should remain unfazed by either outcome, quickly returning to practice and preparing for their next challenge.

    Simple, yet thought-provoking, the film underscores the athletes’ unwavering determination and refusal to stop, come what may.

    Conceptualised by Ogilvy and directed by Shashanka Chaturvedi from Good Morning Films, it features a mix of well-known and emerging athletes from various Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas, among others. Celebrity film star Ajay Devgn has lent his voice to the film.

    The campaign also celebrates JSW’s association with the Indian Olympic Association for the Paris Olympics 2024.

    Sharing his views on the campaign, and the film, JSW Sports founder Parth Jindal said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”

    Speaking on the launch of the TVC, Ogilvy chief creative officer Sukesh Nayak said, “The concept of #RuknaNahiHai is compelling and inspiring. We are proud to be a part of this journey with JSW and our athletes from day one. This campaign brings alive the true essence of rukna nahi hai, by portraying the mindset of our athletes. For whom victory and setbacks are chapters and not the end of story. It honors their relentless pursuit which makes our country shines bright.”

    In addition to the film, the campaign will be amplified through a comprehensive 360-degree media plan, leveraging TV, Digital, OTT, Digital innovations, OOH, on-ground activations, and print.

    JSW Inspire, launched by JSW Group in 2022, is an athleisure brand that sponsored Team India at the 2022 Commonwealth Games and 2023 Asian Games. The brand aims to provide top-quality, Indian-made activewear for both professional and aspiring athletes, matching global standards. The official team India kit for the Olympic Games Paris 2024 is designed by Aaquib Wani, who also designed the Indian cricket team jerseys.

  • MTV introduces #TuchchVichaar campaign

    MTV introduces #TuchchVichaar campaign

    Mumbai: MTV introduced the #TuchchVichaar campaign in celebration of Pride Month. This innovative initiative aims to normalize acceptance of the LGBTQIA+ community through a powerful short film and dynamic social media strategy. By leveraging social media and relatable digital symbols, MTV has created a movement that is impactful, accessible, and engaging for everyone. The campaign underscores MTV’s commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity, can live authentically and without fear of discrimination.

    Conceptualized by MTV the campaign film beautifully depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different. The story follows this individual as he faces judgment for his demeanour and discrimination for his identity. The film ends with a powerful message encouraging everyone to stand up against bullies and their harmful mindset.

    Despite progress in LGBTQIA+ rights, homophobia persists, fueled by ignorance and prejudice. In many parts of the world, homosexuality is still wrongly seen as a mental illness or moral failing, leading to discrimination. MTV’s #TuchchVichaar campaign addresses these small-minded attitudes (chhoti soch) that perpetuate discrimination.

    A key feature of #TuchchVichaar is the innovative use of the ‘??’ emoji to call out homophobia. Recognizing the widespread use of emojis among Gen Z and Millennials, the campaign uses this relatable symbol to spread its message in an engaging, non-preachy way.

    Viacom18 business head, youth, music, and English entertainment cluster Anshul Ailawadi said, “Awareness is the starting point of LGBTQIA+ allyship and action. Our #TucchhaVichaar campaign aims to make GenZ aware of unconscious biases in a simple yet clever way. The role reversal encourages a more empathetic view of the challenges faced by the LGBTQIA+ community. We hope the film inspires everyone who watches it to become better allies in action.”

    MTV talent verse came together to support the initiative, with talents like Amir Hossein, Azma Fallah, and Sandy Saha taking over their social media to share some love. The campaign’s short film and the impactful use of the emoji seek to ignite meaningful dialogue and inspire audiences to embrace LGBTQIA+ inclusivity. Join us in celebrating Pride Month and beyond because inclusivity is a year-round commitment.

     

  • Anuj Poddar to step down from Bajaj Electricals

    Anuj Poddar to step down from Bajaj Electricals

    Mumbai: Bajaj Electricals Ltd announced on 17 July that managing director & CEO Anuj Poddar will step down from his position, effective 30 September 2024. Poddar has decided to leave the company to pursue an external opportunity. During the transition period, chairman Shekhar Bajaj will assume his responsibilities.

    “The Board has accepted his resignation, recognizing Anuj’s outstanding contributions in steering the company’s transformation and growth over the past five and a half years,” the company stated.

    Poddar played a pivotal role in guiding Bajaj Electricals through a challenging period, orchestrating its overhaul and turnaround. Under his leadership, the company became net-debt-free for the first time in March 2022, relaunched its flagship brand ‘BAJAJ’, developed the ‘House of Brands’ strategy, and secured a long-term licensing agreement for the ‘Morphy Richards’ brand, among other accomplishments.

  • Collective Artists Network acquires Galleri5

    Collective Artists Network acquires Galleri5

    Mumbai: Collective Artists Network has acquired Galleri5. This move underscores Collective Artists Network’s commitment to scaling the creator and content ecosystem through technology.

    Galleri5 is at the forefront of AI-powered content solutions and influencer marketing technology. Its suite of solutions, including AI visual content generation, creator intelligence, campaign management and trend forecasting, empowers India’s largest retailers and brands to connect meaningfully with their audiences. The team comes with deep experience in engineering, community engagement, and retail strategy to redefine brand engagement and customer experience for the digital age.

    Collective Artists Network founder and CEO Vijay Subramaniam stated, “This acquisition of Galleri5 is a giant leap in integrating deep tech and AI into our ecosystem, enhancing our ability to provide cutting-edge solutions for our talents, content platforms and brands. By leveraging advanced AI technology, we can drive more impactful and personalized storytelling, trendspotting and research which will further solidify our position as a leading new media company centred around talent.”

    “Over the past nine years, galleri5 has operated at the crossroads of creators, AI, and social trends, leading award-winning influencer campaigns and developing cutting-edge AI and data solutions,” said galleri5 founder Rahul Regulapati. “Our journey has been about challenging the status quo and redefining brand engagement. Partnering with Collective Artists Network provides us with an expansive platform to scale our vision and build an even greater legacy.”

    This acquisition follows a series of strategic moves by Collective Artists Network to bolster its position in the new media landscape. Just last week, Collective Artists Network acquired Terribly Tiny Tales, a text-first flash fiction platform. In September 2023, the company acquired India’s largest tech-powered student community – Under 25 Universe, aiming to empower student culture and provide opportunities within the creator ecosystem.

    As Collective Artists Network continues to evolve and expand, its commitment to fostering quality storytelling remains unwavering. Whether through creators, directors, producers, or artists, the company is dedicated to supporting and empowering voices that shape and reflect contemporary culture. By integrating cutting-edge technology and focusing on talent and pop culture, Collective Artists Network is well-positioned to become a leading new media company in India.

  • IndianOil partners with Ultimate Table Tennis as title sponsor

    IndianOil partners with Ultimate Table Tennis as title sponsor

    Mumbai: Ultimate Table Tennis (UTT), a table tennis league, has prolonged its partnership with IndianOil as the title sponsor for the forthcoming season. The league is scheduled to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from August 22 to September 7.

    The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

    “We are delighted to have IndianOil come back as our title sponsor for UTT 2024. Having one of the largest and most trusted companies in India certainly reinsures our efforts toward growing the sport,” said UTT promoters Vita Dani and Niraj Bajaj.

    IndianOil is India’s highest-ranked Energy PSU in Fortune ‘Global 500’ ranking for 2023 (rank 94), with a mammoth turnover of ₹9,34,953 crores (financial year 2022-23).

    As part of the sponsorship, IndianOil will enjoy visibility on live broadcasts along with a strong digital and on-ground presence. The IndianOil branding will be prominently displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature a distinctive IndianOil-branded award, emphasizing their dedication to excellence across all facets of the sport.

    Speaking about the association, IndianOil executive director (corporate communications & branding) Sandeep Sharma said: “Continuing with our commitment to supporting Indian sports and nurturing talent across various disciplines, IndianOil is proud to partner with Season 5 of Ultimate Table Tennis. We are more than happy to make a meaningful contribution to the growth of table tennis in India and hope to see a thriving sporting culture in India through this association.”

    The competition format has undergone a slight change this year. The teams will be divided into two groups of four teams each. Each franchisee will continue to compete in five ties during the league stage, facing all other teams within their respective group once, alongside two randomly selected teams from the opposing group, determined through a draw.

  • Amocare launches #MyHappyPlace campaign

    Amocare launches #MyHappyPlace campaign

    Mumbai: Amocare, the natural wellness company, has announced the launch of two new products designed to support men’s well-being and cultivate a happy, healthy lifestyle – all within the framework of their ‘#MyHappyPlace’ campaign: the Phoenix chewable tablets for men and the Tender Touch refreshing intimate deo serum for men. The product range is an extension of Amocare’s scientifically formulated product arsenal, to address lifestyle-related intimacy concerns.

    Amocare’s ‘#MyHappyPlace’ campaign aims to celebrate intimacy, break down stigmas surrounding couples’ well-being, and foster open communication between couples. The campaign intends to educate consumers about the hindrances caused by lifestyle stressors. With natural products that empower couples to take charge of their well-being, the new launch of the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum directly reinforces Amocare’s commitment to transparency, quality, and innovation in the natural wellness sector.

    Commenting on the launch, co-founder and director Prabhat Maheshwari said, “As we extend our range of solutions, we recognise the immense potential of the Indian wellness market on an expansion trajectory. With Amocare’s ‘#MyHappyPlace’ campaign centred on eradicating cultural stigmas, and stigmas, and overall well-being resonates with discerning consumers. For them, we are committed to differentiating our new launches from existing solutions by prioritizing natural ingredients backed by robust clinical and customer data. These developments by Amocare are an endeavour to proliferate holistic approach to natural wellness among couples.”

    Phoenix Chewable Tablets, in lemon flavour, are formulated with a blend of natural and safe ingredients, including L-Arginine for enhanced blood flow, Astaxanthin, a potent antioxidant, and Pinorox R for improved blood flow and erectile function. Available in convenient and discreet 30 and 60 chewable tablet variants, this product is vegetarian, gelatin-free, gluten-free, nut-free, cruelty-free, trans-fat-free, and contains no artificial colours.

    The Tender Touch refreshing intimate deo serum for men is an industry-first natural wellness solution, in India. The product offers sweat and odour prevention in a non-sticky formula, with up to eight hours of freshness. Engineered to be free of silicone, phthalate, mineral and paraben, the Tender Touch refreshing intimate deo serum features a pleasing fragrance. It absorbs moisture, soothes skin, provides antibacterial protection, and boosts confidence, fitting seamlessly into daily grooming routines.

    Both the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum have been formulated after undergoing rigorous testing processes, to ensure their safety and efficacy.  The products are available to purchase on Amocare’s website, and e-commerce channels of Amazon, Flipkart, TATA1mg and other leading platforms.

  • The Salt Inc acquires Simplus Information Services

    The Salt Inc acquires Simplus Information Services

    Mumbai: The Salt Inc, a technology-powered content agency, has announced that it has acquired the services business of Mumbai-based Simplus Information Services Pvt Ltd, a content services provider with deep expertise in pure native content. The consolidated business will offer a wider range of content services to existing and new clients, allowing The Salt Inc. to cater to a broader spectrum of conversation needs for brands across multiple sectors.

    Founded by Rajas Kelkar, a financial journalist with two decades of experience, Simplus Information Services Pvt Ltd has built a strong reputation in the BFSI sector since its inception in 2013. Over the past 10 years, Simplus has served more than 70 organisations, including renowned names like Axis Bank, Aditya Birla’s Sun Life Mutual Fund, Motilal Oswal Financial Services, and Geojit.

    This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric Ai product and Simplus’s content intelligence in the financial domain. The combined entity now becomes the only entity that combines science and art and provides relevant experiences to consumers ranging from brand love to brand promise.

    The Salt Inc’s CEO and founder Neena Dasgupta added, “This expansion marks a significant milestone for us, we are thrilled to welcome Rajas and the Simplus team to be a part of The Salt Inc. family. Together we aim to set new standards in delivering powerful communication solutions that spark meaningful conversations.”

    Simplus’ founder and publisher Rajas Kelkar, will be leading the entire editorial agenda for The Salt Inc, as editor of The Salt Inc bringing his extensive knowledge and leadership to the team. Commenting on the collaboration, Kelkar said, “The team at Salt Inc. brings formidable skills to the table that would raise the bar of conversations for our combined clients. I look forward to the exciting work ahead.”

    The Salt Inc is confident that this move will reinforce its commitment to delivering personalised, insightful content solutions across consumer touchpoints including native digital formats, ad films, web series, and more. The combined expertise, powered by technology, will certainly redefine what’s possible in financial content and set new benchmarks in the industry.