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Category: Media and Advertising

  • NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    Mumbai: NODWIN Gaming, a gaming and esports company has announced Android as the title partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high performance Android devices.

    Moreover, Crunchyroll, a destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the official energy drink partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

    Garnier, L’Oréal India – general manager, marketing Anshuman Wanchu said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

    The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the official mobility partner and Philips OneBlade, the male grooming product of Philips India as the competition’s official styling partner.

    Commenting on the partnership, SVP (marketing) – commuters, media and corporate brand Aniruddha Haldar commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

    “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated NODWIN Gaming co-founder and MD Akshat Rathee.

    The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and four qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

    The top 18 teams led by table toppers team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark  progressed to the League Week. They were joined by team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

    During the league week from 22 July to 4 August, the 20 teams will compete in the survival week and domination keague stages. The top four teams will secure direct qualification for the finals, while the remaining 16 teams will participate in the playoffs scheduled for 6 and 7 August. In the grand finale from 9 to 11 August, the top 12 teams from the playoffs, along with the four best teams from the league week, will compete to fight for the BGMS Season 3 title.

    Adding a touch of innovation, this season also includes three exciting formats –

    1.   Powerplay (active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

    2.   Bounty (active during the league weeks – survival week and domination week) – The top four squads from the overall standings of league week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

    3.   Impact player (active during the weekend matches of the league stage:  27-28 July and 3-4 August) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

    “Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

    The teams who will be  advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

    Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 pm. On league week Sundays, playoffs and finals, the broadcast will be from 6:30 pm. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN Gaming.

  • Dreame India appoints Manu Sharma as managing director to lead its India operations

    Dreame India appoints Manu Sharma as managing director to lead its India operations

    Mumbai: Dreame Technology, a global smart home appliance brand, announced the appointment of Manu Sharma as managing director for its India operations. In this leadership role, Manu will be responsible for developing and executing strategic initiatives to drive Dreame’s growth and establish a strong brand presence in the Indian market. He will also oversee Dreame’s regional product strategy, marketing and sales operations as well as building a team in India.

    Manu Sharma brings over 25 plus years of experience in the consumer electronics industry. Previously, he held key leadership positions at Nothing India (vice president and general manager) and Samsung India (vice president and gead of product strategy), where he played a crucial role in developing and implementing successful go-to-market strategies. Prior to that, he also had a successful 12-year stint at Hewlett-Packard across key business roles.

    Expressing his enthusiasm for his new role, Sharma said, “I am excited to lead Dreame’s India business and I look forward to working with the team to build Dreame’s brand presence, operational capabilities and deliver innovative products that resonate with our consumers.”

    Under Manu’s leadership, Dreame India is committed to delivering exceptional products and services while maintaining its position as an innovator of customer centric solutions and smart home appliances.

  • NDTV and Hyundai provide wheelchairs deployed at 4 Major Airports under ‘Samarth’ initiative

    NDTV and Hyundai provide wheelchairs deployed at 4 Major Airports under ‘Samarth’ initiative

    Mumbai: NDTV, a television news channel, renowned for championing social causes, has announced its latest contribution under ‘Samarth by Hyundai’. As a significant step towards this goal, this initiative provided 29 wheelchairs and 2 buggies across four major airports namely Mumbai, Ahmedabad, Lucknow, and Guwahati further enhancing accessibility.

    The initiative seeks to furnish essential support by introducing wheelchairs and buggies, ensuring that every traveller can navigate airport environments with dignity and ease. This is just one of the many planned activities under Samarth by Hyundai focusing on creating an equitable experience for all travellers, regardless of their physical abilities.

    ‘Samarth by Hyundai’ is designed to promote inclusivity, shift perceptions and improve the quality of life for specially-abled marking the beginning of many planned activities across India. By uniting governments, corporations, and citizens, the initiative is not just about providing physical aid, but also about advocating for a society where every individual can thrive and is aimed at making public spaces more accessible and will stand as a commitment to fostering a more aware and inclusive society. 

  • Flipkart’s ‘Kuch Khaas Kamao’ showcases seller pride and equality

    Flipkart’s ‘Kuch Khaas Kamao’ showcases seller pride and equality

    Mumbai: Flipkart, an e-commerce marketplace, has introduced a new series of ad films, as part of its ‘Kuch Khaas Kamao’ campaign for sellers on the platform. The earlier films highlighted the benefits beyond financial gains for sellers partnering with Flipkart. In the second film, the focus shifted to how Flipkart combines reliability, quick service, accessibility, and trust, showcasing how sellers can leverage Flipkart Seller Hub to grow their businesses, while celebrating the power of human connections.

    In this third film, the campaign emphasizes the pride sellers feel when they sell through Flipkart. The new films illustrate that sellers can sell any kind product, big or small, with immense pride on Flipkart. Whether it is a storage case, tiny decorative item or a plant / simple utility product, Flipkart enables sellers to succeed regardless of the product size. The platform provides equal opportunities for all sellers to be profitable and successful, celebrating the diversity of products and the confidence with which sellers offer them. The message, ‘Flipkart ke saath, har cheez becho shaan se’, emphasizes Flipkart’s transformative impact on sellers’ lives and businesses.

    Ad film one: Amidst Arabian Nights-themed props, a seller proudly shares that he runs a business of plants. Initially, the other parent mistakenly thinks the seller means cement plants, leading to an imaginative moment where the seller is pictured working at a cement plant. This confusion is quickly clarified as the seller explains that he sells artificial plants. He then proudly showcases his products on the Flipkart app, highlighting the convenience and pride associated with being a Flipkart seller. The ad concludes with a message of trust and pride, reinforcing the campaign’s tagline: “Flipkart ke saath, har cheez becho shaan se”.

    Ad film two: Set in a corridor of an apartment building, the film captures a Flipkart seller moving into her new home, aided by two movers carrying a large cupboard. Holding a carton, she is greeted by a curious neighbor who welcomes her to the building and asks about her profession, to which she replies saying she runs a business of cases. The neighbor’s initial confusion, thinking she fights legal cases, leads to an imaginative scene where the seller is seen in lawyer attire. This humorous moment is quickly clarified as the seller proudly reveals that she runs a business making travel cases. She showcases her products on the Flipkart app, highlighting the ease and pride of selling on the platform. The ad concludes with a playful twist as the seller, mirroring the courtroom drama, confidently says “Order Order” while pointing to her phone, reinforcing the campaign’s tagline: “Flipkart ke saath, har cheez becho shaan se”.

    Flipkart business head – marketplace, Sakait Chaudhary said, “At Flipkart, we are dedicated to empowering our sellers to present their products with pride, no matter their size or type. The ‘Kuch Khaas Kamao’ campaign highlights that on our platform, sellers can experience significant growth and success, regardless of their business scale or product range. This initiative celebrates the pride our sellers take in their work and their journey with Flipkart. Through the Flipkart Seller Hub, we are committed to providing the essential tools and support to help our sellers reach new heights and cultivate lasting customer relationships.”

  • Spicetree Design Agency (SDA) expands to UAE

    Spicetree Design Agency (SDA) expands to UAE

    Mumbai: In a remarkable move, Spicetree Design Agency (SDA) has announced its expansion to the UAE, establishing Spicetree Digital Media LLC. This bold step aligns perfectly with our core philosophy, shared by Dubai itself: ‘Growth for All, Above All’. This expansion is a significant win for everyone at SDA, driven by the visionary leadership of Spicetree Digital Media LLC’s founder and director Mehmood Khan.

    “Our expansion to the UAE is a testament to our belief in seizing opportunities,” said Mehmood Khan. “The UAE is a land of opportunities, and we’re here to seize them. We have witnessed firsthand the country’s unwavering commitment to fostering an environment where businesses can survive and thrive. Our decision to expand here was driven by the country’s remarkable economic growth, diverse and dynamic market, and forward-thinking policies, making it a hub for innovation. At SDA, we are excited to bring our unique blend of expertise and creativity to the country.”

    With over 20 years of experience, Mehmood Khan’s exceptional networking skills have paved the way for SDA to enter this new and super-competitive market. His leadership and foresight have been instrumental in this strategic move, positioning SDA to harness the UAE’s infinite opportunities.

    At the helm of SDA’s digital marketing and strategic planning is Mehek Khan, the head of digital marketing & strategic planning, who ensures that SDA’s campaigns resonate with the local audience while maintaining global standards.

    Leading SDA as the CEO, Aalim Khan brings unparalleled business planning expertise to the table. His vision and strategic acumen have been vital in shaping SDA’s growth trajectory. Aalim’s commitment to building sustainable business and service models has been a cornerstone of SDA’s success.

    With this trio & an exceptional team of over 50 strategists, designers, and web development experts and 20 years of experience, SDA is well-equipped to impact the marketing sphere significantly. SDA’s unique selling proposition lies in its thorough research and scientific approach, which helps brands improve on all fronts and acts as a business consulting partner.

    At SDA, their approach is not just unique; it’s revolutionary and customer-centric. They believe in using resources wisely to generate more value rather than burning money. Their deep understanding of brands and their audiences allows us to devise strategic plans that ensure a good return on investment (ROI) on retainers. This meticulous approach has enabled us to build sustainable business models that resonate with our client’s goals.

    SDA’s over two decades of track record speaks volumes about their dedication and expertise. We specialize in creating innovative business models for sectors like real estate, travel, cafes, etc., providing 360-degree assistance in advertising. Their commitment to understanding the brand and its audience sets us apart, ensuring that our strategies are not only effective but also sustainable.

    The expansion of SDA to the UAE marks a new chapter in their journey. With a strong foundation of experience, a visionary leadership team, and a steadfast commitment to sustainable growth, SDA is determined to make a significant impact in the UAE’s vibrant market. They look forward to embracing the opportunities that lie ahead and continuing our mission of growth for all, above all.

  • Alok Varman rejoins Pepperfry as head of supply chain

    Alok Varman rejoins Pepperfry as head of supply chain

    Mumbai: Pepperfry, an e-commerce furniture and home decor company, has announced the return of Alok Varman as head of supply chain. Alok will be instrumental in further strengthening Pepperfry’s position as India’s leading furniture and home decor company. In his new role, he will focus on optimising the supply chain to ensure a seamless customer experience across all channels. His deep understanding of Pepperfry’s business, supply chain and a proven track record will be crucial in driving Pepperfry’s continued growth by ensuring a seamless customer experience across all channels.

    Alok brings over 23 years of experience in strategic business management, supply chain, omnichannel business and customer experience spanning across sectors ranging from retail, e-commerce to B2B & B2C wholesale marketplace. As a founding team member of Pepperfry, Alok played a critical role in building its strong logistics and warehousing infrastructure. His decade-long association with the brand saw him lead the expansion of the company’s experience stores, making it an integral part of the omnichannel strategy.

    Before rejoining Pepperfry, Alok was the COO at Isho.com, a D2C eCommerce furniture startup in Bangladesh, where he enhanced customer experiences and led the brand’s entry into the Indian market. He has also held notable positions such as VP at Wydr.in, senior manager at Carnation Auto India, and manager of consumer operations at Guthy-Renker LLC.

    Speaking on the new appointment, Pepperfry co-founder & CEO Ashish Shah said, “We are excited to welcome Alok back to Pepperfry. His deep understanding of the business operations and passion for the category will be invaluable as we continue to optimise our operations towards delivering a superlative experience to our customers through our proprietary big box supply chain that reaches 300 cities across the country.”

    Expressing his enthusiasm about his new role, Varman added, “I am thrilled to rejoin Pepperfry at this exciting time and to work under the leadership of Ashish Shah. I look forward to working with the team to further optimise our supply chain, deliver an exceptional customer experience, and continue to drive the growth of Pepperfry with excellence and innovation.”

    Since Alok’s expertise spans across diverse industries, he is known for his ability to identify opportunities, build people-driven and technology-enabled processes, and cultivate value-based businesses. Pepperfry is confident that the newly-appointed head of supply chain’s leadership will drive the company to new heights, reinforcing its commitment to providing exceptional furniture and home goods to customers across India.

  • BlackCab Agency Network launches ‘Badhai Ho, Mithai Lo’ campaign

    BlackCab Agency Network launches ‘Badhai Ho, Mithai Lo’ campaign

    Mumbai: Meetha, by Radisson the cherished name in traditional Indian sweets is thrilled to announce the grand opening of its newest stores in Borivali and Bandra. A unique and heartwarming campaign curated by BlackCab Agency Network called ‘Badhai Ho, Mithai Lo’ with a “Meetha Man” a curated character for the campaign is all set to spread joy to the busy citizens of Mumbai.

    BlackCab meticulously planned and executed a comprehensive campaign for the Meetha store launch that included striking hoardings, impactful moment marketing, and captivating digital content. Additionally, BlackCab has revamped Meetha’s packaging, giving it a fresh and vibrant look that aligns with the brand’s celebratory spirit. The engaging narrative sees Meetha Man surprising strangers with delicious treats, turning their initial confusion into moments of celebration. The campaign further highlights Meetha’s mission to bring people together by the universal love for sweets.

    “At BlackCab, we aim to create campaigns that resonate with people and evoke genuine emotions. With the introduction of Meetha Man and the ‘Badhai Ho, Mithai Lo’ campaign, we aim to spread joy and celebrate the essence of Indian sweets. We believe this campaign will not only enhance Meetha’s brand presence but also bring smiles to countless faces across the city.” said BlackCab Agency Network founder and director Siddhartha Singh.

     

  • Hyundai Motor India partners with Khatron Ke Khiladi season 14

    Hyundai Motor India partners with Khatron Ke Khiladi season 14

    Mumbai: Hyundai Motor India Ltd (HMIL) has announced its collaboration with reality TV show, Colors Khatron Ke Khiladi, for its season 14. In line with HMIL’s commitment of creating unique customer experiences, this partnership promises excitement and adventure to the audience. Hosted by blockbuster director and award-winning TV host Rohit Shetty, the show will spotlight the Hyundai Creta ticket to finale stunt featuring the new Hyundai Creta as the star element. HMIL has also launched the Hyundai Drive to Win contest for customers which encourages them to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai EXTER and meet Rohit Shetty and the contestants of Khatron Ke Khiladi Season 14.

    Commenting on the collaboration, Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to partner with Colors Khatron Ke Khiladi this year. A show that epitomizes adventure and excitement, aligning perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai CRETA 2024. Taking the adventure to another level, we are also inviting the viewers to be a part of Hyundai Drive to Win contest where they can seize the opportunity to win the coveted title of ‘Khaas Khiladi of the Season’. By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”

    The Hyundai Creat ticket to finale stunt will feature prominently in the show, with Rohit Shetty enhancing the experience through his expert commentary and stunt explanations and the winner of the stunt will receive a direct ticket to the finale episode.

    The Hyundai Drive to Win contest designed to boost showroom traffic, offers customers a chance to win one Hyundai EXTER and fivw customers will get an opportunity to meet blockbuster director and award-winning TV host Rohit Shetty and contestants of Khatron ke Khiladi season 14. Customers can visit their nearest Hyundai showrooms to know more about the contest.

    Colors Khatron Ke Khiladi aligns perfectly with HMIL’s brand purpose of creating new experiences for its customers. The show, known for its adrenaline-fueled entertainment, helps HMIL achieve its goals of youth connect, gaining fans, and creating brand engagement with the target audience.

  • SilverWings launches the “Mast Rehne Ka” campaign

    SilverWings launches the “Mast Rehne Ka” campaign

    Mumbai: SeniorWorld, a company focused on the elderly since 2015, has launched its “Mast Rehne Ka” campaign, which captures the enthusiasm for life that seniors have and promotes an active, engaged, no-worry lifestyle.

    The campaign aligns with the launch of their SilverWings Club lifestyle based membership plan – which provides a variety of benefits and privileges centred around fun, engagement and travel. To enhance independence and peace of mind for seniors as well as their families, the membership comes with access to a 24*7 ambulance coordination helpline covering 700 cities and a Motion sensor light to reduce the chances of tripping and falling in the dark at home or while travelling. In addition, as part of the welcome kit, customers also get a specially designed deck of magic playing cards which promises to provide unlimited fun and create new memories. The club membership comes at an extremely nominal introductory price of Rs 125 per month and also enables daily interaction & engagement with other like minded seniors.

    SeniorWorld co-founder Rahul Gupta commented, “We are thrilled to introduce our ‘Mast Rehne Ka’ campaign which celebrates our beloved elders’ Zest for Life. We are also delighted to launch our SilverWings Club membership which enables seniors to lead more active, fun, engaged & independent lives. The club membership costs less than the cost of a cup of tea per day. It is the best gift that people can give to elders in their family, making a positive and qualitative difference in their lives.”

  • FNP aces emotional storytelling with new raksha bandhan campaign

    FNP aces emotional storytelling with new raksha bandhan campaign

    Mumbai: FNP (Ferns N Petals) has launched an evocative digital campaign for Raksha Bandhan that celebrates the spirit of sibling love in unique and modern ways. Under the theme “Rakhi Banayein Khaas”, the campaign redefines the traditional concept of Rakhi by highlighting the special bond of a brother-sister relationship.

    The centerpiece of the campaign is a brand film that tells the story of a young badminton player who receives a Rakhi package from his sister. The film, launched across digital media, underscores the importance of belief and how a simple thread can empower one to achieve what seems difficult. Whether siblings are together or miles apart, the love and support they share can help them overcome any challenge.

    The creative approach also highlights how FNP’s Rakhis symbolize strong, supportive relationships, resonating with the nation’s passion for sports and the significance of unwavering support in achieving dreams.

    The campaign’s launch is timely, coinciding with the upcoming Olympics in Paris, enhancing its relevance.

    Commenting on the launch, FNP CMO Avi Kumar shared:

    “At FNP, we understand that Raksha Bandhan is more than just tying a thread; it’s about reinforcing the bonds of love and protection between siblings. Our campaign, ‘Rakhi banayein khaas,’ is designed to help our customers create magical moments, whether celebrating together or apart.”

    FNP offers an extensive collection of Rakhis and gifts catering to diverse tastes and budgets. Alongside Rakhis, the collection includes chocolates, sweets, dry fruits, and curated gift hampers. Additionally, FNP provides return gifts for brothers to express gratitude and appreciation.

    FNP’s 2024 Rakhi collection, the largest online, is now live on the FNP website and app. The company ensures timely delivery, even for last-minute shoppers, enhancing the festivities for millions of Indians globally.