ITV

Category: Media and Advertising

  • Bansooriwala’s launches digital campaign ‘TheTasteofMonsoon’

    Bansooriwala’s launches digital campaign ‘TheTasteofMonsoon’

    Mumbai: Bansooriwala’s, the esteemed Indian family restaurant and sweets chain, announced the launch of its exciting digital campaign, ‘TheTasteofMonsoon’. This month-long gastronomic celebration, running from July to September 2024, aims to bring the joy of traditional monsoon delicacies to food lovers across the National Capital Region (NCR) and other regions served by Bansooriwala’s outlets. The campaign showcases Bansooriwala’s commitment to preserving authentic Indian flavours while embracing modern digital trends.

    The ‘TheTasteofMonsoon’ campaign inaugurated its run with an exclusive, visually captivating video premiere on Bansooriwala’s Instagram page, setting the tone for the culinary journey ahead and sparking excitement among followers. The video has already garnered significant engagement, reflecting the brand’s growing digital presence and the anticipation surrounding this seasonal offering. As part of the campaign, Bansooriwala’s is introducing a Monsoon Special Menu featuring a curated selection of comfort foods perfect for rainy days. The menu includes classic favourites such as Samosa, Paneer Pakora, Kachori Sabji, Chole Bhature, Aloo tikki chaat, Papri Chaat, Pav Bhaji, Plain Ghevar, Malai and Kesar Malai Ghevar. Each dish is crafted to evoke nostalgic flavours associated with the monsoon season, promising a delightful gastronomic experience for customers.

    To make these seasonal delicacies more accessible, Bansooriwala’s is offering a special 20% discount to customers. Food enthusiasts can take advantage of this special offer by using the coupon code ‘HappyMonsoon’ when placing their orders through Bansooriwala’s official portal only. This exclusive online offer allows customers to savour these monsoon specialities in the comfort of their homes, regardless of the weather conditions outside. Recognizing the importance of food quality and safety, especially during the monsoon season, Bansooriwala’s has implemented stringent measures to ensure proper packaging and hygiene standards. Each dish is carefully prepared and packaged to maintain its authentic taste and freshness during delivery, allowing patrons to experience restaurant-quality meals at home.

    Bansooriwala founder and managing director Vikrantt Singh shared his thoughts on the initiative, stating, “The monsoon season in India is not just about rain; it’s a celebration of flavours, aromas, and cherished food memories. With ‘TheTasteofMonsoon’, we aim to recreate those magical moments for our customers, bringing the warmth of traditional monsoon delicacies to their doorstep. Our campaign is a testament to Bansooriwala’s commitment to preserving the authenticity of Indian cuisine while adapting to the modern, digital-first world. We’re excited to see how food enthusiasts across our served regions embrace these time-honoured recipes, artfully reimagined for today’s palate.”

    To amplify the campaign’s reach and engage with a broader audience, Bansooriwala is collaborating with respected food influencers known for promoting quality cuisine. These partnerships will result in a series of engaging digital videos and reels, showcasing the preparation and enjoyment of the special monsoon dishes. By leveraging the power of social media and influencer marketing, Bansooriwala aims to create a buzz around its seasonal offerings and attract both loyal customers and new food enthusiasts.

  • AS-IT-IS Nutrition launches CGI Ad Campaign at India Gate

    AS-IT-IS Nutrition launches CGI Ad Campaign at India Gate

    Mumbai: AS-IT-IS Nutrition, a fitness and sports nutrition company released the latest CGI Ad Campaign, set against the iconic backdrop of India Gate, Delhi. This campaign emphasizes the unparalleled purity and simplicity of our product range, bringing to life the essence of true quality.

    At the heart of the campaign lies the unique proposition that sets the product apart: each product contains only one ingredient. This single ingredient is meticulously tested for purity, free from heavy metals and any contaminants, ensuring the highest standard of quality for our consumers. The simplicity and purity of our products resonate through this campaign, offering a clear and compelling message to our audience.

    The range boasts 50 distinct products, each embodying the same commitment to purity and quality. Whether you’re a fitness enthusiast or simply seeking the best in nutritional supplements, our products provide the clean, unadulterated support you need to achieve your health goals. Among the offerings, our unflavoured whey protein stands out as the number one choice in India. Renowned for its pure formulation, it has become the go-to protein supplement for those who prioritize clean and effective nutrition.

    Shot at the majestic India Gate in Delhi, our CGI Ad Campaign leverages cutting-edge technology to create a visually stunning experience that underscores the purity and simplicity of the products. The campaign not only captures the grandeur of the location but also effectively communicates our core message of uncompromising quality.

    “We are incredibly proud to present this CGI Ad Campaign, which truly encapsulates our commitment to purity and quality. Each product in our range is a testament to our dedication to providing the cleanest and most effective nutritional supplements. By highlighting the simplicity and purity of our one-ingredient products, we aim to set a new standard in the industry,” said AS-IT-IS Nutrition co-founder & director Himmath Jain.

  • Madison World is now certified as ‘Happiest Places to Work’

    Madison World is now certified as ‘Happiest Places to Work’

    Mumbai: Madison World has announced its recognition as one of the happiest places to work. This certification comes after an extensive Happiness Dialogue involving over 900 employees across various divisions, including Media Planning, Buying, Digital, PR, Outdoor, and Sports Marketing. With a participation rate of over 82 percent and a completion rate of 86 percent, the dialogue revealed exceptionally high scores in Gratitude, Courage, and Freedom.

    These high scores underscore the positive sentiments of employees towards the organization, highlighting their appreciation for the company’s efforts, the ease of expressing themselves at work, and the significant autonomy and freedom they enjoy within the organization.

    Madison World chairman Sam Balsara remarked, “We are incredibly honored to receive this certification. It reflects our commitment to creating a supportive and empowering work environment where our employees can thrive. Their positive feedback on gratitude, courage, and freedom speaks volumes about our collective efforts to make Madison World a truly happy place to work.”

    Happiest Places to Work managing director Raj Nayak added, “Madison World has set a new benchmark in the advertising industry by prioritizing employee happiness and well-being. Their impressive scores in Gratitude, Courage, and Freedom reflect a culture of appreciation, openness, and empowerment. We are delighted to certify Madison World as one of the happiest places to work.”

  • CEAT announces long-term partnership with Bayer 04 Leverkusen

    CEAT announces long-term partnership with Bayer 04 Leverkusen

    Mumbai: CEAT, a tyre manufacturer, has announced a partnership with Bayer 04 Leverkusen, the  Bundesliga champions and DFB Cup winners. This two-year partnership designates CEAT as the premium tyre partner for the next two seasons, effective immediately, and will run until 30 June 2026.

    CEAT MD and CEO Arnab Banerjee said, “We are thrilled to embark on this long-term partnership with Bayer 04 Leverkusen. This is especially significant as both CEAT and Bayer 04  Leverkusen boast rich heritage, each with over 100 years of history, making this partnership a fusion  of two historic brands.”

    CEAT CMO Lakshmi Narayanan added, “We have a strong global presence with our operations and state-of-the-art R&D facility in Germany and through this partnership, we gain the opportunity to connect with our German consumers. We believe this collaboration will also resonate  strongly with Indian football audiences, inspiring passion and support for both, the sport and our brand  in this vibrant market.”

    CEAT is the new official premium and tyre partner of Bayer 04 Leverkusen Werkself. The contractual rights of CEAT as the new official premium and tyre partner include extensive TV presence through  LED perimeter boards, cam carpets on the touchlines, and substitution boards at Werkself matches at the BayArena. Additionally, CEAT will have a prominent presence on media backdrops at Bundesliga press conferences and during matches. The official Bayer 04 Leverkusen team bus will be equipped with CEAT’s premium tyres.

    “We are delighted to welcome CEAT as a new strong, international partner at Bayer 04,” explains  Bayer 04 Leverkusen Fußball GmbH chief marketing and innovation officer Markus Breglec at the double winners. “Just like us, CEAT operates on international terrain. We are united as partners by  our ambition to drive innovation and master challenges in a highly competitive environment.”

    CEAT’s contribution to sports in India and beyond:

    CEAT is a proud supporter of sports and recognizes the important role that sports play in the development of society. The company has a long-standing association with Indian cricket through strategic partnerships with the Tata IPL and Tata WPL which is one of the Top 5 Sporting Leagues in the World, with bat sponsorships and collaborations with leading cricketers. The partnership with Bayer 04  Leverkusen underpins its commitment to soccer and the expansion of its presence in international sport. In recent years, CEAT has also extended its support to various motorsports, including the popular Indian Supercross Racing League and other riding events across the country.

  • Truecaller India and Talented launches “scampaign”

    Truecaller India and Talented launches “scampaign”

    Mumbai: Scientist. Doctor. Engineer. CA. Sharma ji’s government job waale bacche. All considered among the smartest and brightest role models to never make a mistake.

    Today, scams are run by some of the smartest, most creative and relentless professional fraudsters. They hide in plain sight or come packaged in layered information to confuse you on a busy day. No matter who you are or how many degrees you hold, you are one wrong call away from an empty bank account.

    Ever since smartphones entered households in India, Truecaller has offered protection from both spam and scams with identifications and call screenings.

    With the introduction of Truecaller Fraud Insurance, they are doubling down on their safety promise. Truecaller’s Premium yearly plans now include Fraud Insurance cover of up to ₹10,000 if you succumb to a phone call or SMS scam.

    Truecaller VP, global brand – Ashwani Sinha said, “Introducing Fraud Insurance is a big part of our mission to keep our users protected against phone scams. Especially because scammers keep devising more creative ways to catch people off guard. Unfortunately, our nonchalance and misplaced overconfidence – ‘I will never fall for their lame tricks’ – makes their job easier. Our campaign aims to shake this overconfidence off and remind people that they’re a lot more likely to be scammed than they would imagine.”

    Conceptualised by Talented, a clean business card visual conveys that like your degrees, the fact that you got scammed is also how people start to identify you. The billboards, hosted in Delhi and Mumbai serve as a precautionary reminder that if the conventionally “smart” can be scammed, you are not any safer. Truecaller can help insure your loss and henceforth, ensure your vigilance.

    Founding partner Prashant Gopalakrishnan and Talented’s creative Yuvraj Bagchi, added, “Why does insurance against fraud make sense? As of Q1 2024, Indians have already lost a whopping ₹1,750 crores to reported cyber frauds. Two common things among victims we spoke to were: 1. They were educated, technologically sound, and problem-aware. 2. They said, “I can’t believe I fell for this. Me! I’m a [insert conventionally cerebral profession]!” We realised that scammers would go to any degree, literally, so we did too. In fact, our initial pitch landed on “You’re dumber than you think” but our irreverence was appropriately curbed. Also, having a ‘smart’ audience reassured us that our idea, even if it takes a second, will land and leave them with a reality check.”

    Today, not just in metros but in small towns too, not only the retired, tech-starved, and gullible adults but also the highly qualified, are victims to phone fraud. Truecaller & Talented’s campaign introducing Fraud Insurance reminds us that perhaps the smart thing to do is not be over-smart.

  • Paytm promotes Swati Kawatra to VP- advertising sales

    Paytm promotes Swati Kawatra to VP- advertising sales

    Mumbai: Paytm has elevated Swati Kawatra as assistant vice president of advertising sales. Previously she was serving as the general manager. She announced the news via a LinkedIn post.

    Kawatra has worked with Jio and Wipro and was associated with Jio for around nine years. In 2021, she joined Paytm as deputy general manager.

  • Performics India ranks No. 1 in MMA SMARTIES Business Impact Index for 2023

    Performics India ranks No. 1 in MMA SMARTIES Business Impact Index for 2023

    Mumbai – Performics India, an end-to-end digital marketing agency under Publicis Groupe India, has been ranked number one in the MMA SMARTIES Business Impact Index (BII) for 2023 in the Digital / Specialist Agency Category. This exceptional recognition underscores Performics’ expertise in delivering significant and long-term business impact for their clients.

    The MMA SMARTIES BII is a prestigious ranking system that evaluates the marketing industry’s top agencies, brands, advertisers, and solution providers based on the business impact of their campaigns. Developed in collaboration with WARC, the global authority on advertising and media effectiveness, the Index serves as a vital resource for brands seeking to choose their agency partners and validate their ability to deliver cutting-edge work.

    The index ranks organisations by analysing award-winning campaigns from across 11 countries and four regions. This recognition highlights Performics India’s capability to deliver exceptional campaigns that not only meet but also exceed expectations, consistently driving significant business results.

    Performics India CEO Lalatendu Das said, “Performics ‘s razor-sharp focus on delivering and in fact, exceeding end business outcomes separates us from rest of the agencies. Over last few years, we have invested in building new integrated digital marketing capabilities to deliver sustainable growth on digital for our clients. As a result, Performics India has been winning new clients and growing at a rate much higher than industry average. In that context, being No. 1 on MMA SMARTIES business impact index further underlines our commitment to drive impact for our clients. Taking this opportunity, I would like to thank our clients for their trust in us, our team for delivering on our shared vision and MMA Global for the recognition.”

  • Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Mumbai: Madison Media, a unit of Madison World, is delighted to announce the return of Pallavi Patil as vice president – Insights & Strategy. In her new role, Pallavi will report to Madison Media & OOH group CEO Vikram Sakhuja.

    With over 19 years of experience in data science, insights, and strategic planning, Pallavi brings a wealth of knowledge and expertise. She previously spent six years at Madison and has also worked with leading companies such as Kinetic Worldwide, Nielsen, and Kantar TNS. Before rejoining Madison, Pallavi was associated with Dentsu – Posterscope. Her impressive portfolio includes handling renowned brands like Heinz, UTI Mutual Fund, Citibank, Vodafone Idea, MTS, Cadbury, Tata Motors, Audi, Levi’s, Samsung, Diageo and Google.

    Madison Media & OOH group CEO Vikram Sakhuja said, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Pallavi remarked, “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

    In the past year, Madison Media has seen a remarkable trend with nearly 50 ex-Madisonites rejoining the company. This surge of returning talent reflects Madison’s nurturing work culture, strong leadership, and exciting opportunities for professional growth. The agency’s ability to attract back former employees speaks volumes about the positive experiences and impactful work environment Madison provides.

  • Spotify launches new ‘Music, Magic Hai’ campaign

    Spotify launches new ‘Music, Magic Hai’ campaign

    Mumbai: In an effort to highlight the role of music in listeners’ lives, across moments and relationships, Spotify launches a fresh campaign in four languages – Hindi, Tamil, Telugu, and Malayalam.

    Reflecting the sentiment of “music, magic hai”, the new advertisements include four short films, which showcase, through simple relationships, how music unites, evokes nostalgia, bridges generational gaps, and is an enjoyable, everyday companion.

    Spotify India head of marketing Neha Ahuja said, “Music is a powerful medium that can transform your mood, and make and mend relationships. It has the power to make everyday moments magical. The new Spotify campaign aims to bring these emotions and moments to life, resonating deeply with Indian listeners.”

    For a seamless listening experience, Spotify also has a new offer for its Indian users (valid till August 25), wherein they can enjoy three months of Spotify Premium at ₹59. Eligible users can avail the offer at https://www.spotify.com/in-en/premium/. Other options such as individual, duo, family, and student plans are also available for those who are not eligible for the current offer.

  • Costa Coffee becomes official coffee partner of Olympic Games Paris 2024

    Costa Coffee becomes official coffee partner of Olympic Games Paris 2024

    Mumbai: Costa Coffee becomes the official coffee partner at the Olympic Games Paris 2024, marking a significant milestone in promoting coffee culture and providing a centre stage to Indian baristas globally. With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver exceptional hot and iced beverage experiences to fans and athletes at seven venues across Paris.

    As part of this collaboration, Costa Coffee introduces three exceptional Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar. These talented individuals underwent rigorous training to refine their skills and embody Costa Coffee’s values of teamwork and excellence. The team members will ensure seamless operation of these sites and will host coffee masterclasses designed exclusively for the athletes and spectators. Adding to the Olympics excitement, selected Costa Coffee’s team members will have the incredible opportunity to be a torchbearer at the Olympic games.

    Coca-Cola Company’s Costa Coffee general manager, India & emerging international Vinay Nair commented: “We are proud to be the Official Coffee Partner for the Olympic Games Paris 2024. This opportunity not only allows us to showcase the skill and artistry of our Indian baristas on a prestigious international platform, but also underscores our commitment towards our talented team members. By providing them with this extraordinary opportunity, we are investing in their growth, embracing an inclusive culture, and celebrating their dedication to excellence.”

    The participation of our Barista’s from India in the Olympic Games Paris 2024 is a transformative journey that will add invaluable experiences and forge meaningful connections.