ITV

Category: Media and Advertising

  • Piramal Finance partners with Sri Lanka Cricket for the India-Sri Lanka series

    Piramal Finance partners with Sri Lanka Cricket for the India-Sri Lanka series

    Mumbai: Piramal Capital & Housing Finance Ltd (Piramal Finance), a subsidiary of Piramal Enterprises Ltd (PEL), announced its partnership as the associate gold sponsor for India’s Tour of Sri Lanka T20 series. The series includes three T20 Internationals (T20Is) and three one day internationals (ODIs), with matches scheduled for July and August.

    As the associate gold sponsor, Piramal Finance will utilise this platform to enhance brand awareness and engage with cricket enthusiasts. The company’s logo will be prominently displayed across in-stadia branding and will feature in advertisements during broadcast. This association underscores Piramal Finance’s commitment to community engagement and promoting its diverse offerings in the finance sector.

    Speaking on the association, Piramal Finance head of marketing Arvind Iyer said, “As the nation’s passion for cricket transcends boundaries, we recognize that ‘Budget Bharat’ is the very fabric of India. Across the length and breadth of India, whether it’s a brief pause at a local Kirana store or a glance at a TV screen in a bustling electronics shop, a fleeting glimpse in a barber’s mirror, or a moment’s distraction in office corridors, cricket has a way of bringing people together in moments of joy, excitement, and shared experience. Our association with Sri Lanka Cricket as an associate gold sponsor for the India-Sri Lanka T20 series is a testament to our commitment to being with the nation, wherever they are. By supporting this series, we aim to empower the financial well-being of ‘Budget Bharat,’ aligning our purpose with the country’s love for cricket. Through this partnership, we seek to build meaningful connections, foster brand growth, and make a positive impact on the lives of those who share our passion.”

    Sri Lanka Cricket head of marketing Upul Nawaratne Bandara said, “We thank Piramal Finance for coming on board as the Associate Gold Sponsor for the T20 series. We are confident that this partnership will help them attain their goals and establish their presence as a leading name in the personal finance sector.”

    This series kicked off with back-to-back T20Is from 27 to 30 July at the Pallekele International Cricket Stadium, followed by the ODIs starting on 2 August at R Premadasa Stadium in Colombo. This series is particularly significant as it marks the debut of new coaches for both teams; Gautam Gambhir for India and Sanath Jayasuriya for Sri Lanka.

  • Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign

    Wondrlab and Bharat Matrimony play to win as they launch the ‘Wedding Games’ campaign

    Mumbai: As the world gears up for the international games to win gold,  Matrimony.com, India’s biggest matrimony company, is set to win hearts with its innovative ‘Wedding Games’ campaign. This timely initiative cleverly intertwines the excitement of the games (or rather sports) with the anticipation of the upcoming wedding season.

    The campaign features two captivating films that humorously portray the ‘international-level’ challenges faced by singles during wedding season. These witty films showcase protagonists deftly dodging intrusive questions about their marriage plans from eager relatives.

    Matrimony.com chief marketing officer Arjun Bhatia shared his insights on the campaign and the company’s unique approach: “Matchmaking is not just a simplistic game of pairing based on superficial criteria. It’s not about finding a partner; it’s about finding the right partner who aligns with your unique essence. This campaign humorously highlights the pressures singles face, while showcasing how Bharat Matrimony offers a more thoughtful, personalized experience.”

    Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani, the creative minds behind the campaign, explained: “We landed a strong insight – during the wedding season, a lot of the prospects who are of marriageable age, attend weddings of their friends and family. They are often questioned about their wedding plans, and these prospects try and dodge such questions. The campaign is a set of two films where we see such protagonists try and avoid pestering guests, albeit dramatized for entertainment as though they were athletes. Bharat Matrimony comes in as the perfect place to find the answers to these questions as they can log on to find their perfect life partners.”

    This campaign not only entertains but also reinforces Matrimony.com’s position as the go-to platform for those seeking meaningful relationships, proving that in the game of love, everyone can be a champion.

  • Segumento strengthens leadership team with key appointments

    Segumento strengthens leadership team with key appointments

    Mumbai: AI-based data intelligence platform Segumento, dedicated to supporting brands in their growth journey, has announced the appointment of two esteemed professionals to its leadership team. Anupama Mishra takes on the role of head of agency sales & partnerships, while Aniket Soman joins as the head of partnerships & alliances. These strategic appointments mark a significant step forward in Segumento’s mission to expand its footprint and enhance its reputation in the industry.

    Anupama Mishra brings over 12 years of media experience across print, television, radio, and digital platforms, having held key roles at Times Internet, DNA, TV Today, and Odisha Television. At Segumento, she will focus on strengthening relationships with top advertising agencies. Known for her passion for transparent, mutually beneficial partnerships, Anupama’s approach aligns with Segumento’s values. On her appointment, Anupama said, “I am thrilled to join Segumento and work with a team dedicated to driving value for clients and partners. I look forward to building strong, transparent partnerships with agency leaders to enhance our market presence.”

    Aniket Soman, a seasoned professional with over 17 years of experience, has worked with various brands, including Resulticks, Merkle Sokrati, Dun & Bradstreet, Vodafone, and HSBC, in senior roles. At Segumento, he will focus on building robust data partnerships and strategic digital alliances to deliver tangible value to businesses and partners. On his appointment, Aniket said, “I am thrilled to join Segumento and work with a dedicated team committed to driving value for businesses and partners. I look forward to collaborating closely with the leadership team to expand data partnerships and cultivate strategic digital alliances, further enhancing Segumento’s value proposition.”

    Commenting on the appointments, Segumento CEO Himanshu Pandey said, “Our vision is to position Segumento at the forefront of data intelligence and strategic partnerships. Anupama and Aniket are excellent additions to our team, perfectly aligning with our ambition to strengthen agency relationships, broaden our strategic reach, and expand our database and service offerings in India and Indonesia. Their expertise will be instrumental in advancing our growth and achieving new milestones.”

    With a rapidly expanding customer base in India and Indonesia, Segumento is poised to optimise its services and elevate its offerings through strategic leadership and innovation.

  • Bacardi India appoints Monojit Mukherjee as the director of external affairs

    Bacardi India appoints Monojit Mukherjee as the director of external affairs

    Mumbai: Bacardi India Pvt Ltd, the privately held spirits company has appointed Monojit Mukherjee as director of external affairs for India and Neighbouring Countries. With an illustrious career spanning 25 years, Monojit brings a wealth of experience in navigating regulatory landscapes and fostering strategic partnerships across central and state governments and industry bodies.

    In his latest role at Bacardi, Monojit will spearhead Bacardi’s external affairs strategy, leading engagement with local and state governments and central government to create responsible, consumer-centric, government initiatives, while ensuring full compliance and a commitment to always doing the right thing. Monojit is a highly networked leader, with a strong compliance understanding of the regulatory regime at both central and state levels, as well as working with alcohol associations such as ISWAI, SWA, DISCUS, Spirits Europe and more.

    His journey at Bacardi follows his impactful tenure as chief corporate affairs officer at United Breweries  Ltd (Heineken India), where he drove business continuity and regulatory challenges, enabled price increases across several states and responsible consumption initiatives. He also spearheaded ease-of-doing-business initiatives in coordination with several key central government ministries, the Department for Promotion of Industry & Internal Trade (DPIIT) Invest India & Confederation of Indian Industry (CII). Before this, Monojit  Mukherjee served as the General Manager – External Affairs at Pernod Ricard India, where he played a key role in driving the company’s growth while ensuring compliance with regulatory standards. Previously, he held strategic roles at JSW Steel Ltd and GMR Group, contributing to major infrastructure projects like Delhi and Hyderabad International Airports in the country.

    Joining India’s leadership team from the company’s Gurgaon office, Monojit will report directly to Bacardi India & Neighboring Countries managing director Vinay Golikeri who said, “We are pleased to welcome  Monojit Mukherjee to the Bacardi leadership team. His extensive experience and understanding of the regulatory landscape will be invaluable to us as we navigate the evolving market dynamics of India and neighbouring countries. We look forward to his leadership in driving our external affairs strategy and fostering  a regulatory environment that is beneficial for our consumers, our industry, and our business.”

    Speaking about his new role, Monojit Mukherjee said, “I am thrilled to join Bacardi’s accomplished leadership team as we embark on a journey of historic growth. I look forward to collaborating with our talented team and  industry stakeholders to drive impactful initiatives that guide us towards continued success in the spirits  industry.”

    Monojit’s appointment marks a pivotal move, providing a voice for Bacardi India within key industry,  government, and regulatory decision-making bodies.

  • FCB Kinnect elevates Kejal Teckchandani to EVP – Influencer Outreach

    FCB Kinnect elevates Kejal Teckchandani to EVP – Influencer Outreach

    Mumbai: FCB Kinnect has announced the elevation of Kejal Teckchandani from senior vice president to executive vice president of influencer Outreach. The agency has also elevated Mala Sharma to AVP – Influencer Outreach.  

    Kejal has played a pivotal role in building Kinnect Outreach, now India’s largest and most efficient influencer, celebrity and partnerships desk. Under her guidance, the agency has consistently been ranked as the ‘Influencer Marketing Agency of the Year’ at Campaign Asia and has also bagged three consecutive titles at ET BrandEquity.

    Kinnect Outreach is also the only influencer desk in the country to have won global accolades such as Cannes Lions, Clios, One Shows, D&ADs, and more for campaigns like Vigil Aunty (HDFC Bank) and Chatpat (SOSCVI).

    During Kejal’s seven years at FCB Kinnect, she has established a data-centric team that transcends traditional influencer buying, marrying data and creativity with a brand-building strategy. She’s also added a dedicated creative team that tackles end-to-end influencer briefs to the existing influencer desk of 50+ at FCB Kinnect.

    Together they have worked for the top brands in the country like Amazon, Asian Paints, Google, Intel, Lenovo, ITC Foods, SBI, HDFC Bank, Tata EV, and more. This strong portfolio of work and clients makes Kinnect Outreach the strongest influencer service provider in the country, which has also become the preferred partner of choice for Google and Meta.

    What sets Kinnect Outreach apart is its ability to match the right brief with the right creator and ensure the perfect brand fit.

    With over 13 years of experience in Finance, Kejal possesses a deep understanding of the critical importance of ROI and value addition for clients. In a highly unorganized market, this has helped her build an influencer business model that delivers cost efficiencies to brands through strong relationships with the influencer community, from top-tier celebrities to localised micro-influencers.

    To enhance transparency among clients, she developed KinnectFluence, a proprietary tool and live dashboard that oversees the entire lifecycle of influencer marketing campaigns.

    Speaking on the elevation, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “With India’s influencer marketing sector projected to reach INR 33.75 billion by 2026, growing at a CAGR of 18 per cent, the impact of influencer marketing is undeniable. For every consumer-facing brand, implementing an influencer strategy is essential. Kejal has done a fantastic job in building and growing Kinnect Outreach, shaping her team to think like a creative agency and execute like a media agency. Under her leadership Kinnect Outreach powers influencer marketing capabilities not only for FCB Kinnect but for the entire Group.”

    Influencer executive vice president Kejal Teckchandani added, “Building the leading influencer desk in the country and giving our clients a competitive edge has been incredibly gratifying. Although I come from a background in finance, I found my true calling in advertising, and I couldn’t be happier with this transition. Our goal has always been to harness creativity in influencer marketing to drive economic value for brands. It has been a fantastic journey, and we will continue to invest in data, tools, and people to elevate Kinnect Outreach to even greater heights.”

  • Lemonn is the Associate Gold Partner for India vs. Sri Lanka ODI Series

    Lemonn is the Associate Gold Partner for India vs. Sri Lanka ODI Series

    Mumbai: PeepalCo’s investment app, Lemonn, is extending its ‘Zero rupaiye ka  kharcha, Duniya bhar mein charcha’ campaign as the Associate Gold Partner for the 3 match ODI  series between India and Sri Lanka and is the official partner for the series broadcast on SonyLIV.  The campaign will run from 27 July to 7 August 2024.

    Lemonn will have a strong on-ground presence, recognizing and rewarding the winning Captain during each match as part of this collaboration. Lemonn ads will be featured on SonyLIV through connected TV and the mobile app, ensuring broader visibility.  

    Speaking on the announcement, Lemonn business head Devam Sardana said, “Looking at the initial success and the shared passion of Indians for Cricket and Bollywood, we are taking our campaign to the next level. By leveraging both connected TV and mobile platforms, we are aiming to attract new users and foster a deeper connection with our existing investors.” 

  • Parle G’s latest campaign celebrates Friendship Day

    Parle G’s latest campaign celebrates Friendship Day

    Mumbai: Parle G releases its campaign celebrating Friendship Day. As a brand, Parle-G wears many hats. The brand’s tagline ‘Genius wohi, jo auron ke khushi mein paye apni khushi’ weaves into the culture of companionship in terms that Parle-G does best. The new film from the Parle stable addresses the real meaning of friendship on the occasion of World Friendship Day. True friendship, as opposed to faceless, impersonal social media.

    The film follows the story of a group of friends, who are on the cusp of venturing into life after college. They rally around their one friend who needs a little cheer and encouragement before his campus interview.

    The core promise of the brand can be extended to children, tweens, young adults and older parents in equal measure. It spans age, gender, language, and culture seamlessly.

    Parle Products Pvt. Ltd vice president Mayank Shah puts it succinctly. “The Parle-G brand fulfils many roles in our everyday lives just as a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”

    It’s a coming-of-age story that most men in young adulthood would relate to and appreciate. It also speaks to a varied demography of viewers in its effortless portrayal. There is simplicity of emotion and genuine empathy, that makes itself evident in the course of the film. What begins with light banter and friendly joshing soon takes a deeply personal turn as each friend realizes that their road trip can wait for another day, but perhaps their friendship cannot.

    The film was created by Thought Blurb Communications and released on Social Media and Video distribution platforms like YouTube on the eve of World Friendship Day.

    Thought Blurb Communications chief creative officer Vinod Kunj added: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”

    Thought Blurb Communications national creative director Renu Somani speaks of the creative process. “The story may have come out of a simple insight, but crafting emotion into the usual young male bluster was its crux. There’s a shared emotion that comes to the fore and takes over from individual motivations.”

    As Friendship Day comes and goes, the new Parle-G film becomes another brick in the creation of the brand edifice. It is part of the brand’s journey into the imagination of a new generation of Indians and a continuing legacy.

  • Admatazz makes new appointments and promotions in digital strategy team

    Admatazz makes new appointments and promotions in digital strategy team

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has strengthened its digital strategy team. The agency has appointed Janvi Kothari and Zahadali Tinwala to senior positions along with elevating Yashvi Shah to senior account strategist.

    Janvi Kothari comes on board as a senior account strategist holding six years of experience. Before joining Admatazz, Janvi was associated with Schbang, where she was a Senior Solutions strategist. In her current role at Admatazz, she will work with automobile, education, and jewellery brands. Zahadali Tinwala joins bringing in 6 years of digital and marketing experience. He has worked with brands like BGauss Electric, JBCN Education, ICICI Bank, and more.

    The agency has promoted Yashvi Shah to Senior Account Strategist. Yashvi who was earlier a Senior Social Media Manager started her career with Admatazz and has been associated since 2022. She has been leading BFSI digital marketing at Admatazz and was the lead on the recent viral TATA AIA wedding campaign. Yashvi is one of the youngest team leads at Admatazz.

    Speaking on this, Admatazz founder and chief strategist Yash Chandiramani said, “This step comes in sync with our near future goals as a company. As we work toward building a stronger team to solve larger marketing problems for our clients it is essential for us to strengthen our account strategy team. With these new appointments and elevations, we are all set to create processes and solutions that complement our creative team’s skills.”

  • Cheil India launches “India Cheers Neeraj” campaign for Samsung

    Cheil India launches “India Cheers Neeraj” campaign for Samsung

    Mumbai: Cheil India has unveiled a new campaign for Samsung, celebrating the extraordinary grit, determination, and spirit of their Galaxy Z Fold series ambassador and super-user, Neeraj Chopra. The campaign, titled “India Cheers Neeraj,” is a powerful blend of breath-taking visuals, sounds, and emotions that depict how an entire nation is rallying behind Neeraj as he gets ready for the Olympic Games.

    The centerpiece of the campaign is a visually stunning 120-second film that brings together a powerful portrait of an Olympian toiling hard, practicing a killer routine, while an artful blend of pan-India imagery shows how ‘his people’ are with him in spirit all the time. Weaving together scenes across the country’s diverse people and landscape—from the Gen Z kids of a metro to serene rural landscapes of Punjab, from the artistic beauty of Kashmir to the rich dance forms of Southern India—the film captures not just the aspirations that Indians have for their hero but also his relentless pursuit to defy all odds and put India at the top again.

    The film’s greatest triumph is in its rootedness and portraying Neeraj Chopra for what he is, “the common man’s hero”. We see farmers in their fields at dawn, dreamy-eyed children commuting in the rain in metropolitan cities, an eclectic mix of dancers and musicians in the hills, athletes and bikers on the streets, young professionals in gleaming offices—everyone, from all walks of life, gesturing a javelin throw to show support for a humble and loving sporting legend with an indomitable spirit.

    “Samsung believes in empowering individuals to push beyond their limits and achieve greatness. We are putting our might behind Neeraj Chopra, who embodies excellence and limitless possibilities—values that are deeply respected at Samsung. With the ‘India Cheers for Neeraj’ campaign, we aim to harness the collective energy of the nation and ‘Unfold the Best’ in India’s quest for gold in the Paris Olympic games. We aim to invite all Indians to join us in cheering for Neeraj,” said Samsung India’s vice president, MX business Aditya Babbar.

    Cheil India CCO Vikas Chemjong marvelled at the original cinematic quality of the piece. “In the wake of a recently won Cricket World Cup, we wanted to bring out the emotion of ‘an entire nation holding its breath once more’. But this time it’s for one athlete who has already done the impossible by winning gold at the last Olympics” he said. “The film’s fleeting montage style is the unifying thread that connects every Indian to this beacon of national pride.”

    Vikash was highly appreciative of the film craft, quoting, “In his unique style, director Akash Bhatia has emphasized on Neeraj’s state of mind, where the training grounds in Europe and foggy pathways of the Indian hinterland intertwine, blending both the imagery and music in a perfect symphony. It encapsulates what the Olympian is feeling during practise – a billion hands are behind his one golden throw.”

    “Complemented by a music track, created by Jamroom, that mixes traditional Indian instruments and digital soundscapes, the film is bound to create an emotional stir in the viewers,” he added.

    The campaign was first revealed with the hashtag #IndiaCheersNeeraj at the India Unpacked event for Galaxy Z Fold 6 and Flip 6 launch. It is currently being rolled out across digital platforms, cinemas and print media. Samsung has launched a microsite https://www.samsung.com/in/neeraj where fans and followers of Neeraj Chopra can cheer for him. As the Paris Olympics events has been inaugurated, the brand is calling in for more support from the nation to inspire Neeraj.

    So far the campaign has generated a significant buzz on social media, with the hashtag #IndiaCheersNeeraj having amassed over 343,000 conversations. From tech reviewers to renowned influencers, all have shared their support, amplifying its reach and impact. More celebrities and sporting legends are also joining in the movement, showing their unwavering support for India’s Olympics team.