ITV

Category: Media and Advertising

  • Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Mumbai: Himalaya BabyCare, a part of Himalaya Wellness Company, wellness brand has released yet another heartwarming film on the occasion of Breast Feeding Week. Himalaya BabyCare has been working towards raising awareness of challenges faced by new mothers, especially around breastfeeding.

    This film highlights the brand’s initiatives to support the mother in her new journey. Himalaya BabyCare has set up close to 265 feeding rooms at public places like airports and railway stations, enabling more than 30Lac new moms to breastfeed outdoors, without any hassle or judgement.

    Speaking on the latest film Social Panga director – digital strategy Sunitha Natarajan said, “As we commemorate Breastfeeding Week, it’s vital to acknowledge the power of collective support in empowering mothers to make informed decisions about their health and their baby’s well-being. Effective communication plays a pivotal role in raising awareness about the importance of breastfeeding and addressing the challenges mothers face. Through collaboration, we can foster a supportive environment that emboldens mothers to breastfeed with confidence. We are thrilled to have joined forces with the Himalaya BabyCare team to amplify awareness around Breastfeeding Week and promote a culture of support for nursing mothers.”

    Social Panga co-founder Himanshu Arora said, “We are glad to be part of Himalaya BabyCare’s initiative for breastfeeding women. Himalaya BabyCare has always been the leader when it comes to mothers and babies and helping them create a larger digital presence has been exciting. Women still feel judged and uncomfortable when it comes to breastfeeding in public and with this film we want to showcase the support provided by Himalaya BabyCare on the 265 feeding pods planted across India.”

    This film has been launched across digital platforms and airports and will be promoted during the entire Breastfeeding Week.

  • Essilor launches new brand campaign featuring Virat Kohli

    Essilor launches new brand campaign featuring Virat Kohli

    Mumbai: Essilor has launched their new campaign featuring the India brand face, Virat Kohli. The campaign aims to strengthen the brand’s positioning and connect the audience with Essilor’s superior product offerings that provide solutions for vision correction needs.

    The first phase of the campaign spotlights Eyezen®, the single vision lenses from Essilor®, for people who have prolonged exposure to digital devices. The campaign film depicts multiple scenarios of people using digital devices for long hours and facing eye strain and weariness. Kohli, an Eyezen® wearer himself, is seen explaining the benefits of Eyezen® lenses, how they are designed to reduce visual fatigue from digital screens and filter blue-violet light, a unique combination providing relaxation and protection to the eyes.

    The second leg of the campaign is built around Varilux®, the progressive lenses from Essilor®, used to correct vision problems associated with presbyopia. (2) The campaign film showcases Virat Kohli as the evangelist and advocate for Varilux® to his coach from yesteryears. In the film both men are conversing in a restaurant where Kohli observes the noticeable struggles of his coach, who is wearing non-progressive lenses while viewing a digital device at close distance. Kohli suggests that his coach try out Varilux® lenses to avoid such difficulties and have better vision. The film highlights the AI technology and the scientific approach to correct presbyopia through the help of Varilux® Progressive Lenses.

    Embed: <Essilor’s New Campaign Youtube video link :Don’t let screen time steal your shine>

    EssilorLuxottica South Asia president Narasimhan Narayanan commented, “At Essilor®, we are thrilled to continue our partnership with global sports icon – Virat Kohli – and unveil a new and exciting chapter for our consumers. Kohli’s phenomenal appeal and pursuit of excellence are aligned with our mission to raise awareness about clear and healthy vision at all ages whilst discovering our advanced technologies and superior products such as Eyezen® and Varilux®”.

    Speaking about the new campaign, Virat Kohli shared, “I’m an Eyezen® wearer myself and loving the immense relaxation and protection that these lenses provide. Essilor is a leader in revolutionising vision care globally and I’m excited to share about their innovative products and how each lens is tailor made to address individual vision care needs. “

    Network India Pvt Ltd. is the creative agency behind the new campaign with Virat Kohli. Network creative officer Shayondeep Pal shared his insight behind the campaign, “It’s not every day that you get to work with a celebrity who, in real life, uses a brand he endorses. And that made our lives tougher – to write a script that looked and felt 100% genuine.  It was an absolute pleasure to work with a legend like Virat”. The integrated marketing campaign will be released across TV, social and digital channels across the country.

  • ace turtle appoints three senior leaders to drive business growth

    ace turtle appoints three senior leaders to drive business growth

    Mumbai: ace turtle, a technology-native retail company has announced the appointment of three distinguished leaders to its senior management team. Rahul Rajan has been appointed as chief business officer – retail of fashion brands, Agnes Raja George as AVP and business head of Wrangler & central planning and Jitender Singh as AVP & business head of Lee. These strategic hires aim to bolster ace turtle’s growth and further its goal of revolutionising retail through technology.

    Commenting on the appointments, ace turtle CEO Nitin Chhabra said, “We are excited to welcome Rahul, Agnes and Jitender to our leadership team. All of them bring extensive experience in retail and technology along with proven track records that will be invaluable as we continue to drive strong business growth. We continue to leverage our unique technology-driven operating model to launch new brands and scale the business of existing brands across India strengthening our position in the Indian retail industry and delivering exceptional value to our customers.”

    Rajan will help drive growth across online and offline retail channels for all the fashion brands in ace turtle’s portfolio. He joins ace turtle with 15 years of experience, including seven years as a successful business operator and previously as a strategy and investment professional. Rahul’s expertise spans P&L management, strategy and business planning, business development and creating product and tech roadmaps. He joins ace turtle from Flipkart where he played a pivotal role in building new businesses in beauty, FMCG and fast fashion, and scaling complex multi-billion-dollar apparel businesses. He holds an MBA from IIM Mumbai.

    George, with close to 23 years of experience in the fashion retail industry, Agnes specialises in P&L management, brand building, marketing, inventory planning, cash flow management and supply chain management. He has a proven track record in managing brands across department stores, exclusive brand stores, online marketplaces, and multi-brand outlet trade in India. Before joining ace turtle, Agnes founded and scaled the women’s wear brand De Moza and held various leadership roles at Landmark Group India, Aditya Birla Fashion and Lifestyle.

    Singh brings 22 years of experience across online and offline channels, and across sports & fitness, lifestyle, FMCG and consumer durable categories. He has a strong background in building and leading direct and matrix teams to drive sustainable business growth. Before joining ace turtle, Jitender was senior director at Myntra, where he significantly grew the HRX and Nautica brands. His previous experience includes roles at Decathlon, 3M, Café Coffee Day, and TTK Prestige.

    Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. The company is the exclusive licensee of iconic global denim brands Lee and Wrangler, globally renowned toy retail chain toys “R” Us and Babie “R” Us and California-based casual wear brand Dockers for India and other South Asian markets.

  • Sebamed partners with moms for the breastfeeding awareness campaign

    Sebamed partners with moms for the breastfeeding awareness campaign

    Mumbai: Sebamed, a renowned German skincare and babycare brand, marketed in India by USV Pvt Ltd, a leading pharmaceutical company has launched a heartfelt campaign dedicated to the incredible journey of breastfeeding moms. On the occasion of Breastfeeding Awareness Month, Sebamed presents a powerful digital film that dives deep into the emotional and physical struggles faced by mothers as they navigate the complexities of breastfeeding. The film shares the real stories of four brave mothers who courageously open up about their experiences. They candidly discuss their fears & frustrations as well as a determination that helped them tide over the challenges. These narratives aim to break the silence and normalise conversations around breastfeeding challenges, providing comfort and solidarity to mothers everywhere. Sebamed’s campaign is a tribute to the resilience and love of every mother who has faced these challenges head-on, reinforcing the message that they are not alone in their journey.

    Breastfeeding can be one of new moms’ most beautiful yet challenging experiences. Struggles like latching difficulties, low milk supply, and pain can often leave mothers feeling frustrated and alone. The central theme conveys the idea that asking for help during such times is a sign of strength and not helplessness. From initial doubts to ultimate victories, these mothers narrate their unique struggles and the key moments when they sought professional assistance from their paediatricians to overcome their breastfeeding hurdles.

    Reflecting on the initiative, Sebamed vice president of marketing Karan Goel stated, “New mothers often feel overwhelmed and isolated with breastfeeding challenges. We are committed to inspiring and spreading awareness through various parenting groups, making moms feel confident and powerful as they overlook the stigmas surrounding seeking help during such times. With this initiative, we aim to emphasize that it is perfectly acceptable to ask for professional help. We at Sebamed, envision supporting moms at every step of their motherhood journey.

    Through the tender voices of these mothers, the film captures the essence of their daily battles and victories, reminding every mom that she is not alone. The powerful message at the film’s conclusion, “Babies don’t come with a manual. It’s OK to ask,” is a heartfelt reminder that seeking support is an act of love and courage.

    Sebamed is reaching out to a million plus moms through parenting community channels, offering virtual lactation workshops in collaboration with expert paediatricians to provide support. By standing beside mothers, Sebamed shows its unwavering commitment to helping them through the highs and lows of breastfeeding.

    This digital film is more than just a campaign; it’s a tribute to the strength, resilience, and unconditional love that mothers pour into breastfeeding their little ones. Sebamed seeks to inspire and uplift new mothers facing similar challenges, showing them that they are seen, supported, and celebrated.

  • FlowerAura unveils #YaadonKaBandhan campaign

    FlowerAura unveils #YaadonKaBandhan campaign

    Mumbai: FlowerAura, an online gifting platform, has announced the launch of its Rakhi campaign, #YaadonKaBandhan. The campaign, along with FlowerAura’s extensive new Rakhi collection available in over 30 plus countries, celebrates the enduring threads and unconditional sibling love. It beautifully highlights the cherished memories and strong bonds shared between siblings.

    The campaign video features brother-sisters’ love beyond their day to day fight and showcases that the festival is more than a ritual; it’s a story woven with shared laughter, whispered secrets, playful squabbles, and heartfelt moments that define the unique sibling relationship.

    FlowerAura co-founder Shrey Sehgal said, “We are pleased to present our #YaadonKaBandhan campaign, which honours the pure relationship between siblings and showcases our dedication to honour the priceless memories that they create together. At FlowerAura, our aim is to emphasise on the festival’s unique emotional depth and unconditional affection through our campaign and unique rakhi collection. Moreover, we are committed to nurturing every sibling connection with the utmost care and devotion.”

    FlowerAura is dedicated to making Raksha Bandhan an unforgettable celebration of sibling love and cherished memories. Besides this, with same-day delivery service, FlowerAura caters to last-minute celebratory needs, delivering across 15,000 plus pin codes in India, ensuring no sibling bond remains uncelebrated. Each rakhi from the new collection such as Meenakari, Kundan, Precious Stones, and Mauli Rakhis, is handcrafted by local artisans to add a touch of traditional elegance, complete with limited edition packaging.

  • This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections

    This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections

    Mumbai: Starbucks is celebrating Friendship Day this year with their partners (baristas) thoughtfully and uniquely true only to Starbucks. Bringing this message to life, Starbucks latest campaign titled ‘Starbucks + You’, is based on the insight that partners in stores form integral bonds with their consumers. Interacting with them daily, from knowing their order by heart to celebrating various milestones, they have created a sense of belonging together that goes beyond a transactional relationship.

    Going beyond remembering names, and celebrating special occasions such as birthdays and promotions, Starbucks celebrates the power of simple gestures and is a reminder that sometimes, companionship and solace are brewed in the simplest of places.

     

     

    Starting today, all Starbucks stores across India will be filled with heartfelt gestures:

    1   Select stores will be spreading joy by gifting Potli bags of signature Starbucks coffee beans to existing and new consumers to bond over a shared love for coffee.

    2   Partners (baristas) will surprise consumers with handwritten notes of appreciation, turning their Friendship Day visits into memorable moments.

    3   To show gratitude on the day, special messages on delivery cups such as ‘Thanks for making my ordinary special’, and ‘Your smile always makes our mornings brighter’ will surprise consumers

    4   As a gesture to extend their friendship to the customers, Starbucks Baristas are offering a flat 30 per cent off on short and tall beverages with a coupon you can find here from 1st to 18th August

    TATA Starbucks coo Adrit Mishra said, “Building on our unique Third Place Experience, we are excited to bring personalized celebrations to our customers through their favourite partners. At Starbucks, we are dedicated to creating memories that nurture friendships and foster connections over a cup of coffee. We want this occasion to serve as a reminder that we will always be here to cherish the big and small moments alike.”

  • Power teams up with Nisha Dahiya

    Power teams up with Nisha Dahiya

    Mumbai: At Paris Olympics 2024, Power collaborated with wrestler Nisha Dahiya, fueling her Olympic dreams with unwavering support. Rooted in the brand philosophy of ‘Stronger Inside,’ we believe that champions aren’t made in a day – it takes years of training, countless sacrifices, and unwavering determination. Power is honoured to stand with Nisha as she embodies this spirit, helping her achieve her dreams on the global stage.

    Bata India head of marketing Deepika Deepti said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”

    With immense determination, Nisha Dahiya has seen training with the latest Power Energy collection and Power Acti-wear range, which are backed by international technology and extremely lightweight. The collection offers 25 per cent more energy return, durability and 4D-engineered tech mesh upper. 

  • IGP launches ‘Amazing Gifts, Samay Par’ campaign

    IGP launches ‘Amazing Gifts, Samay Par’ campaign

    Mumbai: IGP, an international gifts platform has launched the inaugural Ad under its “Amazing Gifts, Samay Par” campaign, celebrating the cherished festival of Raksha Bandhan. Highlighting the significance of timely gifting, the campaign emphasises that the act of gifting transcends time, connecting hearts across distances.

    The narrative, inspired by the iconic & nostalgic statement “Main Samay Hu” with the original voiceover of Harish Bhimani is from the Indian mythology series “Mahabharata”. The ad humorously reminds the audience that it’s time to send Rakhis to your siblings—be it the younger brother, the elder brother, or the brother ‘stuck in the honeymoon phase.’ This playful concept underscores the unique quirks of sibling relationships and encourages customers to embrace the joy of Rakhi gifting.

    The first ad, set in the Ice Age—one of the many time periods explored in the campaign—humorously reimagines Raksha Bandhan and showcases the different types of sibling bonds, emphasizing that each deserves unique love and appreciation by sending #AmazingGiftsSamayPar.

    IGP founder and CEO Tarun Joshi said, “With ‘Amazing Gifts, Samay Par,’ we’re transforming how people think about timely gifting. We believe that gifts are most impactful when they arrive at the perfect moment, so we’ve crafted this campaign to highlight the principle. The value of a gift diminishes whether it’s late or early, and we’ve nailed this with our ‘Amazing Gifts, Samay Par’ approach. We’re excited to launch with our Raksha Bandhan film and to showcase how timely gifts truly make a difference!”

    IGP has onboarded Talented, a creative agency, to bring the campaign’s vision to life. Conceptualised by the team at Talented and executed by First December Films, the campaign features eight films—starting with Raksha Bandhan, followed by different occasions and festivals like Diwali, Christmas, anniversary, birthdays, Valentine’s Day, and others, that you’ll see throughout the year.

    “We look forward to unveiling more films in the series, celebrating various occasions and festivals like Diwali, anniversaries, and birthdays,” added Joshi.

    Starting this time of the calendar year, almost every week comes with some or the other gifting-related occasions. If it’s not festivals like Raksha Bandhan, Diwali, or Christmas, then it’s personal occasions like birthdays & anniversary of dear ones, Valentine’s Day, New Year’s, etc. Each of these occasions are time-bound and very special to celebrate and strengthen the bond one shares with another. The motive to launch the series is to timely remind people that “Samaya Agya hai” or, it’s time to send gifts.

    IGP holds a Guinness World Record for the longest chain of bracelets made using Rakhis, featuring over 125,000 rakhis. The platform offers a wide range of Rakhi options, including traditional Rakhis that are both trendy and quirky, contemporary designs, family Rakhi sets for bhaiya-bhabhi and kids, Rakhis with god idols, silver Rakhis, and curated gift hampers for brothers.

  • Akshay Singh ventures into entrepreneurship with BlueOrbit

    Akshay Singh ventures into entrepreneurship with BlueOrbit

    Mumbai: After nearly five years at Taboola, where he led the APAC account management team from their Bangkok HQ, Akshay Singh has made a significant career move.

    He now embarks on a new venture as co-founder of BlueOrbit, focusing on performance marketing and arbitrage.

    Prior to Taboola, he was associated with Sizmek by Amazon, Google and Lyxel Labs. 
     

  • Noise launches Made of Noise campaign

    Noise launches Made of Noise campaign

    Mumbai: Noise, a connected lifestyle brand, released its latest brand campaign, “Made of Noise”, featuring its brand ambassadors and India’s youth icons, Virat Kohli, and Taapsee Pannu. As Noise celebrates a decade of innovation and leadership in the smart wearables industry this year, this campaign marks a significant elevation in the brand’s narrative, emphasizing the power of embracing outside voices too, to positively influence our journeys and propel us toward success while listening to our voices. Whether it is cheers, criticism, opinions, or feedback, the campaign focuses on how these external noises also shape an individual, making them stronger, more resilient, and ultimately more formidable.

    Over the past 10 years, Noise has carved a niche for itself on the global stage, guided by the belief in “listening to the noise within” while eliminating the external one. This inner voice has driven the brand’s relentless innovation and pursuit of excellence. Now, with “Made of Noise,” Noise is elevating its narrative to also recognize the power of external voices. The campaign emphasizes that the interplay between internal and external noise is essential to personal growth, shaping who we are and what we achieve.

    In a world constantly buzzing with sounds, from the cheers of supporters to the criticism, every voice plays a crucial role in shaping our journey. Noise recognises these external influences not just as background sounds, but as powerful as the inner voice that moulds our character and navigates us to achieve the unachievable. The “Made of Noise” campaign celebrates the idea that we are all made by the sounds that surround us—every voice, positive or negative, contributes to our development and drives us toward success.

    Conceptualised in-house, the campaign spotlights its brand ambassadors, who are showcased resonating their journey with the new brand message. While they echo the belief of “Listening to the Noise Within” to mark their success, at the same time, they have embraced external voices of encouragement and criticism to pave their path for relentless growth and newer milestones, truly representing that they are “Made of Noise.” While we often see an individual’s victory, we seldom explore the forces that shape them. Their journeys, marked by resilience and determination, mirror the spirit of millions striving for excellence. With a powerful voiceover by Taapsee Pannu, the film showcases the ambassadors as they navigate the pressure from the outside world and how they harness it to achieve success, creating their noise and a lasting impact in their respective fields.

    Commenting on the campaign, Noise co-founder Gaurav Khatri said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”

    Through “Made of Noise,” the brand reaffirms its commitment to understanding and connecting with its audience on a deeper level. This campaign aims to inspire every Noisemaker to harness all the noise in their lives as a source of strength and potential, turning it into a driving force for achieving their dreams.