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Category: Media and Advertising

  • Oleev partners with Chitrangda Singh for their new campaign

    Oleev partners with Chitrangda Singh for their new campaign

    Mumbai: Edible oil brand, Oleev, by Modi Naturals Ltd (MNL), is making waves with its new digital campaign featuring the stunning Chitrangda Singh. This collaboration aims to revolutionise the way Indians approach healthy cooking by emphasising smart choices in the kitchen.

    We live in an era of constant upgrades. We embrace the latest technology, prioritise fitness routines, and keep our wardrobes fresh. Yet, many kitchens remain stuck with traditional oils that lack the health benefits and flavour profiles of modern alternatives. Oleev steps in as the perfect solution. Oleev Active, the multi-source cooking oil with the goodness of olive oil, offers a smarter and healthier way to cook.

    “We believe that every kitchen deserves the best,” said Modi Naturals Ltd MD Akshay Modi. “Oleev Active multi-source oil is a testament to our commitment to providing consumers with smart and healthy cooking option. This association is more than just a digital campaign. It’s a call to action for smart consumers who want to embrace and upgrade to a healthier way of life”

    Chitrangda Singh, known for her elegance and discerning taste, embodies the evolution of Oleev. She represents a generation that prioritizes both health and a pleasurable culinary experience. Oleev delivers on both fronts, allowing you to elevate your cooking without sacrificing your well-being.

    “Why stick with the old cooking oil when everything else in your life is smart, new, and upgraded?” asked Modi Naturals Ltd CMO Mukesh Ghuraiya. He added “We’re excited to launch our latest marketing campaign featuring the talented Chitrangda Singh, bringing to life the insight that today’s consumers seek smart, upgraded choices in every aspect of their lives. Oleev edible oils are the perfect upgrade for your kitchen, promoting a healthier lifestyle.”

    Oleev, with its commitment to delivering quality products and Chitrangda Singh’s star power, is poised to inspire millions to redefine their cooking habits and prioritize their well-being.

     

     

  • Max Factor unveils ‘What’s Your X’ campaign

    Max Factor unveils ‘What’s Your X’ campaign

    Mumbai: Max Factor, a Hollywood makeup brand known for its innovations and technology, is entering India’s beauty scene. With Priyanka Chopra Jonas as its global ambassador, Max Factor has launched the ‘What’s Your X’ campaign. This campaign celebrates being ahead of the curve and encourages people to embrace their unique qualities and express their true selves with confidence.

    Max Factor’s tagline, “Reveal Your Extraordinary,” aims to empower individuals to showcase their unique beauty and personality. The ‘What’s Your X’ campaign celebrates individuality and the distinctive qualities that make each person exceptional. It highlights the strength of womanhood and promotes authenticity, community, body positivity, and self-love.

    In collaboration with celebrity makeup artist Mehak Oberoi, known for her work with stars like Kiara Advani, Shilpa Shetty, and Malaika Arora, the campaign features top beauty influencers Sakshi Sindhwani, Ishani Mitra, Tarini Manchanda, Simmy Goraya, and Smriti Khanna. Priyanka Chopra Jonas plays a key role in the campaign’s launch and engagement.

    “Max Factor has always championed the cause of being yourself and nobody else. As the brand that invented mascara, compact powder, and some of the key makeup categories for generations to come, we’re extremely thrilled to launch our social media campaign speaking to the youth of India,” said House of Beauty creative director Mansi Sharma. “By collaborating with 400 of the country’s top  influencers and beauty experts, who in essence are the voice of today’s beauty consumer, we aim to take over social media and highlight the power of makeup as a tool for self-expression, celebration, and confidence.”

    Celebrity makeup artist Mehak Oberoi added, “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see firsthand how makeup can transform not just appearances, but also confidence and self-expression. This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am  excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”

    The campaign is now live. Through this influencer and marketing campaign, the brand aims to reach 35 plus million customers, further solidifying its presence in India’s dynamic beauty landscape.

  • Smart Joules appoints Gaurav Kejriwal as CTPO

    Smart Joules appoints Gaurav Kejriwal as CTPO

    Mumbai – Smart Joules has announced the appointment of Gaurav Kejriwal as its new Chief of Product and Technology Officer (CPTO). With a prominent career in the field of technology as a leader and a proven history of scaling enterprise products, Kejriwal’s addition to the organisation is set to drive Smart Joules’ innovation in the field of automation, IOT & artificial intelligence.

    Before joining Smart Joules, Gaurav played a crucial role at GreyOrange Pvt. Ltd, a leading warehouse automation company that specialises in robotics and software solutions. As Director and Entrepreneur in Residence, he contributed to launching and accelerating robotic technologies worldwide, achieving significant revenue milestones, and guiding cross-functional teams in developing products and market strategies. Most Recently, he started an intrapreneurial venture with first-of-its-kind Robotic AMR Technology, called RMS, to replace the traditional Conveyors and scaled it to ~$15mn in revenue across multiple geographies. In his professional career of over 11 years, he has excelled in strategic positions, including Engineering Lead, Product Architect, and Associate Director – Product & Engineering. Kejriwal holds a Bachelor of Engineering in Electronics & Communication from BIT Mesra and has deep knowledge and expertise in new business development, product management, and enterprise technology sales.

    Sharing his excitement to be a part of Smart Joules Family, Kejriwal stated, “I am driven by the desire to create efficient products and technologies at Smart Joules that address the world’s energy challenges, particularly in emerging markets with vast potential for growth and efficiency improvements. Here, I see an opportunity to make a transformative impact on product innovation, technology advancement, and global energy consumption.”

    As CPTO, Gaurav will lead significant initiatives to strengthen intelligent automation in building management systems with an aim to reduce costs and maximise value. His immediate objectives include targeting new clients for Smart Joules’ revolutionary technology DeJoule, and enhancing energy optimization through system automation.

    Gaurav’s appointment comes at a crucial time when Smart Joules’ market growth is already accelerating. The brand can use Gaurav’s vast expertise in identifying & solving pressing industry challenges including adoption and usability of building management systems, as they are often hampered due to complexity and limited usability. His combined experience will help Smart Joues to leverage opportunities in the international market.

    Commenting on Kejriwal’s appointment, Smart Joules CEO Arjun Gupta said, “Our vision is to deliver 0.1% of the world’s decarbonization target within this decade, equivalent to saving 29 million tons of carbon emissions. We aim to achieve this by scaling up cooling as a service and intelligent automation across the developing world. It’s time to make building management systems as simple and pleasurable to use as Facebook and Google so that complex, dynamic, and evolutionary energy-guzzling systems such as cooling remain continuously optimised over time. This requires innovators to stay close to customers, maintain a deep foundational understanding of existing and emerging technologies, and effectively lead the most talented teams to execute bold visions. Gaurav is going to be a key driver of that growth by making energy savings simple, substantial, and profitable for our clients.”

  • Alembic CSR and Havas Life Mumbai unveil ‘Lullabai’

    Alembic CSR and Havas Life Mumbai unveil ‘Lullabai’

    Mumbai: In a remarkable fusion of technology and empathy, Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, in collaboration with Havas Life Mumbai, the healthcare communication vertical of Havas India, has launched ‘LullabAI’, an innovative AI-enabled platform designed to empower speech-impaired mothers. This platform will enable speech-impaired mothers to create personalised lullabies in their own voices for their babies. This pioneering initiative stands at the intersection of generative AI and inclusivity, setting a new benchmark for technological advancements with a heart.

    In India, lullabies are more than just songs. They are a profound cultural ritual. They represent a unique bonding experience between a mother and her child, playing a crucial role in a baby’s cognitive, social, and emotional development. For speech-impaired mothers, the chance to share this cherished tradition has long been out of reach. ‘LullabAI’ aims to bridge this gap, offering these mothers an opportunity to create lasting memories with their babies through personalised lullabies.

    “We are thrilled to introduce ‘LullabAI’ under our always-on initiative of #ForHerWithHer as a testament to our commitment to empowering mothers with a deep sense of purpose. ‘LullabAI’ exemplifies how technology can be used to create an everlasting bond between a mother and her child,” said Alembic Pharmaceuticals Sr. vice president & SBU head Atul Suri.

    “This initiative is a beautiful example of using tech to enhance lives and promote inclusivity. We believe every mother deserves to share her unique voice with her child, and ‘LullabAI’ makes that possible,” added Alembic Pharmaceuticals associate VP & business head Artica Rajpal.

    The platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies. By employing advanced data cleaning, augmentation, and model training techniques, ‘LullabAI’ captures and applies the mother’s voice to a library of pre-recorded lullabies, creating a deeply personal and culturally relevant experience. The personalised lullaby is then available for the mother to play for her baby anytime.

    “Working on ‘LullabAI’ has been an incredibly rewarding journey,” said Havas Life Mumbai, India chief creative officer Sachin Talwalkar. “It made us push the boundaries of tech by re-inventing it to enable a maternal experience that’s profound and essential for early childhood development. It opens many possibilities for mothers and women, at large.”

    Havas Life Mumbai, India CEO & Havas Life Dubai (Middle East) regional head Sangeeta Barde added, “Our collaboration with Alembic CSR reflects our commitment to leveraging technology for social good and positively impacting business. ‘LullabAI’ is not just about innovation; it’s about touching lives and creating meaningful connections. We are proud to be part of a project that brings such joy and empowerment to mothers.”

    The platform – created in collaboration with Perpetual Block, a Pune-based tech company that specializes in leveraging emerging technologies, Rajeev Raja, Founder and Soundsmith at Brandmusiq, and Anmol Bhave, the multiple national award-winning Sound Designer – took six months to develop, to make the mechanism simple yet transformative. Upon logging into the platform, a mother can choose from a library of lullabies. She then needs to provide a 30-second voice sample, which is used to clean, augment, and apply her voice texture to the selected lullaby. The final personalised lullaby is added to her playlist, allowing her to “sing” to her baby in a way that is uniquely her own.

    Alembic CSR’s commitment to women’s health and inclusivity is further exemplified by this initiative, which aligns with their broader mission of supporting and empowering women through innovative campaigns and platforms. ‘LullabAI’ represents a significant step forward in creating an inclusive world where every mother’s voice can be heard and cherished.

  • Mahindra Logistics launches ‘Kargil Vijay Run’ campaign

    Mahindra Logistics launches ‘Kargil Vijay Run’ campaign

    Mumbai: Mahindra Logistics Ltd has launched its latest video commemorating the 25th anniversary of Kargil Vijay Diwas. The video encapsulates the ‘Kargil Vijay Run’ by Sufiya Sufi, an incredible way to pay homage to the valour and sacrifice of our armed forces. Featuring ultra-runner Sufiya Sufi’s journey across the challenging terrains of Leh up till the Kargil War Memorial reflects relentless spirit and determination.

    The video campaign opens with Sufiya running under the scorching sun, embodying her passion and determination to conquer every milestone. Starting her run from the Galwan War Memorial, surrounded by the hustle and bustle of an army camp symbolises the courage and commitment of the soldiers. The narrative beautifully interweaves Sufiya’s personal drive with the bravery of the Indian soldiers showcasing breath taking landscapes and steep trails. The presence of Mahindra Logistics in these challenging geographies adds confidence to Sufiya’s inspiring run, demonstrating the company’s commitment to operational excellence and pan India connectivity.

    The meticulously planned run from the Galwan War Memorial to the Kargil War Memorial was conducted at freezing temperatures with a total elevation gain of 8000m, all above 3500m altitude and with only 60% oxygen levels. Spanning 490 km, the campaign demonstrates endurance and the unyielding spirit of Sufiya that resonates with Mahindra Logistics’ vision of connecting India’s proximities with efficiency and excellence.

    Commenting on the ‘Kargil Vijay Run’ initiative, Mahindra Logistics Ltd. associate VP Marketing, Communications & Sales Excellence Mansi Nagri said, “Kargil Vijay Diwas signifies the valour and sacrifice of our armed forces. Our partnership with Sufiya Sufi for ‘Kargil Vijay Run’ captures her journey of endurance and perseverance. This association strengthens our commitment to support army veterans through career opportunities that ensure their successful transition into corporate life. This partnership is an effort towards inspiring every Indian with the spirit of determination mirroring the courage of our soldiers”.

    Commenting on the successful completion of ‘Kargil Vijay Run’, Sufiya Sufi, Acclaimed ultra-marathon runner and 5 times Guinness World Record Holder said, “I did the Kargil Vijay Run to honour the brave hearts of our country. The journey despite its challenges couldn’t not make me give up as I was carrying the responsibility of their courage at each step from Galwan to Kargil War Memorial. I am thankful to the Northern Command of Indian Armed Forces, Mahindra Logistics, and Fire Fury Corps for supporting me in this incredible journey”.

    As part of the initiative, Mahindra Logistics also announced pan India donation drive to the Army Welfare Fund in support of the veterans and their families.

     

  • Bajaj Pulsar NS400Z debuts with ‘Chala Apni’ campaign

    Bajaj Pulsar NS400Z debuts with ‘Chala Apni’ campaign

    Mumbai: Bajaj Auto, an Indian motorcycle manufacturer present in over 70 countries, has launched its flagship 400cc motorcycle, the Pulsar NS400Z. In the competitive middle-weight motorcycle market, the Pulsar NS400Z stands out with its performance and features. Priced at 1,85,000/- (ex-showroom), it offers impressive power-to-weight and power-to-price ratios.

    The motorcycle’s performance, features, design, and pricing make it appealing to young riders, encouraging them to follow their own path. The brand has transitioned from the ‘Definitely Male’ platform to the more inclusive ‘Definitely Daring’ with the new message – Chala Apni.

    The new campaign is designed to inspire, encouraging individuals to follow their own path, take a stand, and challenge norms. The accompanying film is both adrenaline-infused and thought-provoking, aligning with the Pulsar brand’s image.

    Speaking on the campaign, Bajaj Auto CMO Deepika Warrier shared, “The Pulsar and especially the NS sub-range have always been seen by their riders as an expression of their identity. We are using the new campaign to launch the NS 400 Z and to celebrate our young riders’ mentality –their need to master their own lives, resist societal pressures, and make daring & uncomfortable choices. The ‘Chala Apni’ campaign strategy is the outcome of extensive cultural insighting work and aims to inspire Indian youth to express their “Inner Roar” and follow through on daring life choices. The campaign also celebrates the bond between the rider and the Pulsar NS 400 Z, which is a beast of a ride that combines category-beating power, speed, control & style.”

    Ogilvy India CCO Sukesh Nayak shared his insights, “At Pulsar we have always dared to do different. So this time, for its latest offering, for the most advanced Pulsar ever, we have dared to put the rider in the centre. ‘Definitely Daring’ is a platform, an inclusive space that will help inspire the riders to follow their own calling and not just be followers. Chala Apni is not just a campaign line but hopefully an inspiration for the riders out to their to listen to their heart and not their mind.”

  • HIL appoints Pranav Desai as head of innovations

    HIL appoints Pranav Desai as head of innovations

    Mumbai: HIL Ltd, a part of CK Birla Group, announced the appointment of Pranav Desai as the head of innovations. Pranav brings over twenty-seven years of experience in innovation, R&D, technical services, new product development, marketing, and product management with renowned organisations such as Reliance, Pidilite, and EFGE Consultants. Prior to joining HIL, he held the position of vice president (new products – VAPs) and head of research & construction development at Nuvoco Vistas Corp Ltd.

    This strategic appointment underscores the company’s commitment to foster growth and innovation to expand its global footprint.

    Leveraging his extensive expertise in the domain, Pranav will lead the innovation centre of HIL Ltd, further advancing the company’s research initiatives.

    HIL’s MD & CEO Akshat Seth said, “We warmly welcome Pranav to the HIL family and are confident that his vision and expertise will propel our company to new heights. Pranav’s appointment will strengthen our leadership team and help expand our capabilities to deliver truly differentiated products for our consumers. His extensive experience across markets and products aligns well with HIL’s diverse portfolio of offerings.”

    Assuming the new role, Pranav Desai said, “HIL Ltd.’s commitment to innovation and excellence is inspiring. I am thrilled to join the team and looking forward to contributing towards advancing the company’s vision of diversifying its product portfolio and solidifying its market presence.”

    HIL is a leading manufacturer of sustainable home and building materials, offering products in roofing, building, pipes & fittings, construction chemicals and putty, and flooring categories.

  • Parachute Advansed Jasmine supports Jyothi Yarraji for upcoming sporting event

    Parachute Advansed Jasmine supports Jyothi Yarraji for upcoming sporting event

    Mumbai: Athlete Jyothi Yarraji’s journey highlights the incredible potential of the human spirit. Rising from humble beginnings to become a star at the world’s biggest sporting carnival, this 24-year-old from Visakhapatnam, Andhra Pradesh, is India’s finest hurdler to date. At the age of 23, Jyothi became the first Indian woman to break the 13-second barrier, setting a national record by running the 100m hurdles in just 12.78 seconds.

    Known as a trailblazer who put India on the world map, Jyothi’s journey has been marked by numerous challenges and obstacles in her early days. However, through unwavering determination, she has overcome each one, paving her path to athletic success. This resilience and brilliance are why Parachute Advansed Jasmine Hair Oil has proudly partnered with Jyothi to support her ahead of her relay at the ongoing sporting event.

    Yarraji shines in all facets of her life, something that Parachute Advansed Jasmine as a brand advocates with their #ShineBejhijak campaign. This partnership celebrates Jyothi’s journey beyond her athletic achievements, highlighting her roles as a dedicated daughter, loyal friend, and passionate painter; putting her heart into every role she plays.

    Speaking about the partnership, Marico Ltd chief marketing officer Somasree Bose Awasthi said: “Parachute Advansed Jasmine wants to bring to the fore the inspiring story of Jyothi who is going to represent India at the biggest sporting stage. We celebrate her journey on the 100m track and also the multiple roles and avatars she plays as a human. She shines in all her avatars. And now she is ready to #ShineBejhijhak on the biggest stage.”

    Yarraji is known to experiment with different hairstyles to underscore the role her appearance plays in her confidence levels. “Indian women talk about beauty and hair in the same breath. When their hair looks beautiful, they feel a sense of confidence. That is the philosophy behind Parachute Advansed Jasmine’s #ShineBejhijhak. When you have beautiful shiny hair, you feel beautiful, and hence, more confident (bina kisi jhijak ke). We wanted to capture her story and the story that has gone behind the making of a high-performing athlete. This was only possible because at every hurdle she decided to be confident and shine,” Awasthi added.

  • Chennaiyin FC announces Ramraj Cotton as presenting sponsor

    Chennaiyin FC announces Ramraj Cotton as presenting sponsor

    Mumbai: Chennaiyin FC has entered into a strategic partnership with Ramraj Cotton, an Indian traditional and ethnic wear brand as the club’s presenting sponsor.

    Under this partnership, Ramraj Cotton’s logo will be prominently displayed on the back of Chennaiyin FC’s playing kits. Additionally, the branding will also feature around the Jawaharlal Nehru Stadium in Chennai through pitch-side LED boards, static perimeter boards, 3D CamCarpets, award presentations, and more.

    Commenting on the association, Chennaiyin FC’s co-owner Vita Dani stated, “We are thrilled to welcome Ramraj Cotton, a renowned national brand, as our presenting sponsor. Our organisation shares a common ethos and draw inspiration from the rich cultural heritage of this proud state. Together, we aim to achieve our shared goals and make the people of Tamil Nadu proud in the years to come.”

    This collaboration aims to blend Ramraj Cotton’s fundamental values with Chennaiyin FC’s unbridled, never-say-die spirit and enhance brand visibility and engagement for both entities.

    “This association marks a significant milestone for Ramraj Cotton, allowing us to celebrate and promote the cultural richness of our home state, Tamil Nadu. Partnering with Chennaiyin Football Club, a team that resonates with our values of quality, tradition, and innovation, aligns perfectly with our brand’s journey from a local textile brand to a global icon. Just as Ramraj Cotton has woven tradition with modernity, Chennaiyin FC has skillfully blended local talent with international flair, creating a formidable presence on the football field.

    We believe this collaboration is not just about supporting a successful club but also about celebrating our shared cultural heritage and passion for excellence. Together, we aim to create a lasting impact in the world of sports and fashion, enriching the lives of our community and fans. We look forward to a fruitful partnership that will set new standards in sportsmanship and community engagement,” commented Ramraj Cotton Group founder chairman K R Nagarajan.

    Chennaiyin FC have kickstarted their 2024-25 season with the 133rd edition of the Durand Cup. They have been drawn in group D alongside Jamshedpur FC, Indian Army, and Assam Rifles, and will play all of their group matches at Jamshedpur’s JRD Tata Sports Complex Stadium.