ITV

Category: Media and Advertising

  • Tata Tea Premium’s new Independence Day campaign celebrates regional pride

    Tata Tea Premium’s new Independence Day campaign celebrates regional pride

    Mumbai: TATA Tea Premium-Desh Ki Chai, the flagship tea brand from Tata Consumer Products Ltd. is back this Independence Day with its #DeshkaGarv-Pradesh Ki Kala campaign. This campaign celebrates moments of pride from India’s glorious post-independence journey such as the Green Revolution of Punjab that contributed towards making the country self-sufficient in food grains, Delhi’s 1982 Asian Games that heralded the start of the Colour TV revolution, among other such events. In an attempt to immortalize these milestones and let consumers reminisce, the brand has launched a limited-edition regional art-inspired #DeshKaGarv collection. In line with the brand’s ethos of evoking national pride while celebrating regional glory, each set is exquisitely depicted in a unique regional art style inspired by India’s diverse state cultures.

    The #DeshKaGarv collection has been created in association with The Plated Project, an organization that strives to solve the hunger crisis through art. Breathing life into India’s iconic post-Independence moments each set is vividly illustrated through innate regional art forms. For example, Odisha’s Hirakud Dam, which stood as the World’s Largest Earthen Dam at the time of its inauguration in 1957 depicted in Pattachitra Art Form, Madhya Pradesh’s Sanchi Stupa A UNESCO world heritage site depicted through the famous Gond Art Style from the state.

    One can now proudly own a piece of history and culture by visiting www.indiakichai.com.

    100 per cent of the proceeds from the collection will be used to sponsor meals for underprivileged children.

    Commenting on the campaign, Tata Consumer Products president – packaged beverages (India and South Asia) Puneet Das said, “True to being ‘Desh Ki Chai’, Tata Tea Premium has always catered to diverse taste preferences and has been celebrating India’s rich culture and pride. This Independence Day we are thrilled to launch the #DeshKaGarv – Pradesh Ki Kala collection, beautifully captured through regional art forms that evoke collective pride. This campaign not only provides consumers an opportunity to own a piece of history but also see smiles on the faces of kids as 100 per cent of proceeds from this exquisite collection will be used to sponsor meals for the underprivileged, in collaboration with The Plated Project.”

    Commenting on the collaboration, Chitresh Sinha, The Plated Project said “The Plated Project and Tata Tea Premium share a common ethos of creating impact and not just profits, so for us this is a great partnership. We worked with a set of extremely talented artists to ensure that we can create a collection that creates pride and conversations with every serve. We couldn’t have found a better way of celebrating our Independence Day!”

  • Disney+ Hotstar brings 3D anamorphic billboards for Kingdom of the Planet of the Apes

    Disney+ Hotstar brings 3D anamorphic billboards for Kingdom of the Planet of the Apes

    Mumbai: Disney+ Hotstar is setting a new standard in digital entertainment advertising with the launch of 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the much-anticipated release of Kingdom of the Planet of the Apes on the platform. This use of cutting-edge technology underscores Disney+ Hotstar’s commitment to delivering immersive and captivating experiences to its audience.

    The revolutionary 3D anamorphic billboards have been introduced across multiple key locations in Mumbai, Delhi, and Bengaluru such as Jio World Drive, Cyber Hub, and Garuda Mall respectively to name a few, transforming the cityscapes with striking, lifelike visuals that bring the epic world of Kingdom of the Planet of the Apes to life. These billboards show the apes from the film leaning out from the screen, giving the impression that the apes might jump out at any moment. Designed to be engaging, the billboards use advanced visual technology to create a sense of depth and motion, allowing viewers to experience the movie’s thrilling universe in a whole new dimension.

    Directed by Wes Ball, Kingdom of the Planet of the Apes was released on Disney+ Hotsar on 2 August in English, Hindi, Tamil and Telugu. Continuing the epic Planet of the Apes franchise, the film is set several generations after Caesar’s reign. In this era, apes are the dominant species living harmoniously, while humans have been reduced to living in the shadows. As a new tyrannical ape leader builds his empire, one young ape embarks on a harrowing journey, questioning all he has known about the past and making choices that will define the future for both apes and humans alike.

  • Oxemberg ropes in Rana Daggubati as the new face of the brand

    Oxemberg ropes in Rana Daggubati as the new face of the brand

    Mumbai: Oxemberg, a men’s garment brand, from the House of Siyaram’s, has announced Rana Daggubati, an Indian film actor-producer as the face of the brand. This collaboration marks a significant milestone in Oxemberg’s journey to refurbish its presence in the ready-to-wear apparel segment and is set to enhance the brand’s appeal, offering trendsetting apparel for the youth that caters to every mood and occasion. Rana Daggubati is known for his stellar performances in a few of the highest-grossing Indian films of all time, the Bahubali franchise, and Netfilx’s action-crime drama series; Rana Naidu. With the multifaceted actor and style icon Rana Daggubati’s immense popularity amongst the youth across the country, Oxemberg aims to connect with the young fashion-conscious audience of today.

    The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality. The campaign has been conceptualized by the brand’s in-house team in collaboration with D&A and Barcode agencies. The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touchpoints.

    The campaign aims to redefine Oxemberg as a youth brand, helping youngsters find their unique personality. This partnership signifies a pivotal move for Oxemberg as it seeks to enhance its brand presence among the youth and solidify its market position across India. Not only does the brand provide a wide range of clothing for casual and formal wear, but also for occasion wear. Their latest collection was carefully curated with the younger generation in mind, taking into account their preferences, behaviours, and choices.

    “We’re extremely thrilled to welcome Rana Daggubati as the face of Oxemberg,” expressed Siyaram’s executive director Gaurav Poddar. “Signing Rana was a natural choice. His persona goes beyond star power; he embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom Rana is idolized for his style and personality. We’re thrilled to embark on this fashionable journey with him.”

    Oxemberg senior vice president  Daniel added, “Oxemberg’s collections strike a fine balance between professional and personal styles of expression for men. With Rana Daggubati as the face of the brand, we look forward to making Oxemberg the preferred brand of the youth.”

    Actor-producer Rana Daggubati shared his enthusiasm, saying, “I am honoured to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality. The brand’s focus on comfort, confidence, and helping men express their true selves resonates deeply with me. It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg.”

    In conclusion, the collaboration between Oxemberg and Rana Daggubati heralds a new chapter in men’s fashion. With Rana Daggubati leading the way, Oxemberg is poised to capture the hearts and wardrobes of the youth and the modern Indian men. As the brand embarks on this fashionable journey, it’s time to “Make Your Move” and embrace the dynamic, stylish future that Oxemberg and Rana Daggubati are crafting together.

  • BGMI’s digital film reveals new events, modes and maps of the game in style!

    BGMI’s digital film reveals new events, modes and maps of the game in style!

    Mumbai: PAD Play, a problem-solving company in video production for digital marketing, has been winning appreciation for the Kannada ad film – Winner, Winner Chicken Dinner. The digital film made for BGMI – Battlegrounds Mobile India, explains the game updates in a thrilling and impressive sequence. The film shot across various locations in Karnataka, captures the vibrant spirit of the region while also showcasing the love for the game. With the right mixture of ‘Psych BGMI power’ and real-life experiences, it resonates deeply with the gaming community in Karnataka, where BGMI has a significant following.

    Commenting on the response to the hyper-local digital film, KRAFTON India associate director and lead marketing Srinjoy Das said, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualized and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community”.

    The usage of Psych Maga – a popular slang phrase used among Karnataka youths has struck the right chord with game enthusiasts. The relatable and engaging ad is driving downloads at a fast pace.

    Elaborating on the making, PAD Play co-founder and chief creative officer Vivek Reddy said, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavour organically.”

    BGMI is one of India’s premier gaming platforms with a vast and passionate user base and this digital film has captured the imagination of the gaming community in Karnataka. Since its launch, BGMI has retained its immense popularity and expanded its user base, becoming a leader in the Indian gaming industry with its immersive gameplay and engaging community features.

     

     

  • Public App launches #PublicSalutes campaign

    Public App launches #PublicSalutes campaign

    Mumbai: As the nation prepares to celebrate India’s 78th Independence Day, Public App has unveiled the teaser for its upcoming Independence Day campaign, igniting a flame of patriotism with #PublicSalutes. The #PublicSalutes campaign is a heartfelt ode to the indomitable spirit of India’s freedom fighters, delving deep into the lives of unsung heroes who etched their names in the accounts of history.

    In a powerful collaboration with a diverse group of content creators, Public App embarked on a mission to uncover the untold stories of living legends who were instrumental in India’s freedom struggle. To kick off the campaign, Public extended an invitation to these creators to help find these freedom fighters. Through their efforts, these powerful and inspiring stories of personal experiences, sacrifices, and dedication to India’s independence will find their way to a larger audience. Their stories, echoing with the spirit of a bygone era, aim to inspire a new generation to cherish the legacy of our nation’s builders. These compelling video interviews will be released daily by these creators on the App from August 9th to August 15th, bringing these remarkable stories to life.

    Beyond the moving narratives, Public App will also feature a district-wise collection of Commemorative Cards, available on the App daily till 15 August, to educate about the immortal contributions of our brave national heroes. Each tale, a testament to courage and resilience, will be accessible to users, fostering a deeper understanding of the sacrifices made for our independence. Users will have the opportunity to explore the stories of heroes who fought and contributed to the struggles in their surrounding areas, forging a personal connection to the legacy of those who made a difference nearby. Public App seeks to bridge the gap between historical sacrifices and local appreciation, helping people recognize and honor the contributions made in their own vicinity.

    The recently launched teaser video is a captivating prelude to a campaign that promises to be a soulful exploration of India’s freedom struggle. This initiative is not only dedicated to preserving and sharing the extraordinary contributions of these unsung heroes but also to honouring their legacy for generations to come.

    Sazal Batra, VP Operations, who oversees Creator Operations for Public app said, “We are incredibly grateful to these talented content creators for their passion and dedication in bringing these stories to life. Their collaboration has been instrumental in ensuring that the legacy of our freedom fighters is preserved for generations to come. We believe that #PublicSalutes will not only educate and inspire but also foster a deeper sense of patriotism and unity among our users. By sharing these stories, we hope to create a ripple effect of respect and admiration for our nation’s heroes”

  • Restolex appoints Suresh Babu as CEO

    Restolex appoints Suresh Babu as CEO

    Mumbai: Restolex, a sleep solutions company, has announced the appointment of Suresh Babu as chief executive officer. Bringing over 34 years of experience in the consumer goods and mattress industry, Suresh Babu is poised to leverage his extensive industry expertise and leadership to propel Restolex to new heights.

    Prior to joining Restolex, Suresh Babu has amassed over 12 years of experience at Peps Industries, known for its spring mattress. As the Vice President of Sales and Marketing, his leadership played a pivotal role in the brand’s growth and positioning in India.  Prior to this, he also had an impressive stint at Kurlon Enterprise Limited.

    Restolex CEO Suresh Babu said, “I am happy and excited to join Restolex as Chief Executive Officer. A good night’s sleep is critical to empower individuals to achieve their fullest potential, and I have been fortunate enough to have gained extensive knowledge of sleep solutions over the past few decades. In this new role, our aim will be to help India sleep better through scientifically tested sleep solutions. Restolex boasts a rich legacy of creating high-quality mattresses and sleep products, and I look forward to being a part of the brand’s growth journey.”

    Speaking on the appointment, Restolex director Daveed Kuruvilla said, “We are delighted to welcome Suresh Babu to the Restolex family. Restolex has been in the industry for the last 40 years, and we plan to aggressively scale our presence across India in the next few years. We are confident that his leadership will help usher the brand to new heights.”

    In his new role, Suresh Babu aims to spearhead the brand’s pan-India expansion and boost its positioning as the mattress of choice for India’s discerning consumers. Leveraging the brand’s 40+ years of expertise in the mattress industry, Suresh plans to further expand the brand’s omnichannel retail footprint. 

  • Cadbury Celebrations launches #CreatingMemoriesNeverClicked campaign

    Cadbury Celebrations launches #CreatingMemoriesNeverClicked campaign

    Mumbai: This Raksha Bandhan, Cadbury Celebrations introduces their heartwarming campaign, #CreatingMemoriesNeverClicked, allowing brothers to turn uncaptured moments into cherished keepsakes. Conceptualized at the heart of the irreplaceable sibling bond – full of unforgettable memories like playful teasing, or saving the last piece of chocolate – this campaign offers siblings a unique chance to express their love.

    With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos. On the campaign website-www.cadburycreatingmemories.com, brothers can share their cherished memories that best define their bond with their siblings, along with accompanying photographs. Using cutting-edge technology, including AI and upscaling techniques, a personalized image of the memory is then recreated. Developed by Ogilvy India’s creative tech team, the site features facial restoration, out painting, and de-ageing to ensure a high-quality and enjoyable experience while adhering to ethical standards. Once produced, these images can be personalized and shared with siblings virtually or printed on a specially crafted Cadbury Celebrations box, making for the most perfect surprise on this joyous occasion.

    Mondelez India vice president of marketing Nitin Saini expressed his excitement about the campaign stating, “Each year we aim to capture the essence of sibling love and nostalgia, often focussing on the timeless memories shared between siblings.  Their bond is precious and unbreakable; they may fight, bicker and disagree, but at the end of the day, they care about each other fiercely. Raksha Bandhan celebrates this special connection, bringing siblings together to reflect and cherish what they have. Having shared so much of their lives, their relationship is filled with moments and memories that are wholly and truly theirs. Our effort with #CreatingMemoriesNeverClicked is to continue Cadbury’s tradition of enabling brothers to express their love and do something sweet for their sisters during Rakhi, and through this campaign, we want to help them relive their special moments and grow closer.”

    Ogilvy India chief creative officer Sukesh Nayak said, “There are albums and albums of pictures filled with special memories of siblings growing up together in every household. But still, some of these special memories often go unclicked. At Ogilvy, we believe in creating work that beautifully blends strong cultural insight with new-age technology, making it super relevant. So, this Rakhi we transformed the iconic Cadbury Celebrations box into a canvas that helps brothers create those unclicked moments which we always cherish. Making the Celebrations box almost like a time machine that helps siblings go back in time and create a moment never clicked as the most special gift this Rakhi for every sister.”

    Wavemaker India chief client officer & office head, West, North & East, Shekhar Banerjee said, “The blend of AI and emotions has opened up some great opportunities for us to transform last-minute giftee experience to a thoughtful gesture with the power of media. Leveraging a behaviour-based platform strategy to target brothers and cutting-edge media innovations, we are seamlessly integrating the communication across platforms to encourage brothers to play a more active role in a festival traditionally led by sisters.”

    #CreatingMemoriesNeverClicked builds on the TV commercial ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye,’ and embodies Cadbury Celebrations’ commitment to making every occasion special.

  • Globale Media elevates Himani Singh as associate director of global sales

    Globale Media elevates Himani Singh as associate director of global sales

    Mumbai: Globale Media, an AI-driven mobile and web advertising platform, is thrilled to announce the elevation of Himani Singh to associate director of Global Sales. With a career spanning over a decade in media sales and management, Singh has consistently demonstrated a proven track record of driving sales and growth across various geographies.

    In her new role, Singh will be at the helm of global sales for Globale Media, responsible for devising and executing sales strategies globally aligned with the company’s objectives. Her responsibilities will include identifying new business opportunities, maintaining robust client relationships, overseeing the sales budget, providing accurate sales forecasts, and collaborating with other departments to achieve the company’s goals.

    Singh joined Globale Media in 2022 as a senior business development manager and was promoted to Lead-International Gaming in 2023. Throughout her business development and sales career within the adtech industry, she has worked with several esteemed media organizations, including Xapads Media, Way2News, Anymind Group, and SVG Media. Her extensive experience and deep industry insights make her a valuable asset to Globale Media in this rapidly evolving digital landscape.

    Commenting on Singh’s promotion,  Globale Media founder and CEO Bhavesh Talreja said, “We are thrilled to have Himani step into her new role. Her promotion as the Associate Director of Global Sales is a significant milestone in our journey to strengthen our global vision. Her extensive experience in optimizing and implementing sales strategies across various industry categories will be invaluable. At Globale Media, we foster innovation and are always eager to explore new ideas and experiment with different strategies.”

    Expressing her excitement about the new role, Himani Singh added, “I am looking forward to working closely with Globale Media’s dynamic team and playing a significant role in the company’s growth story. I have admired Globale Media for years due to their ambitious management team and visionary approach. I am thrilled with this opportunity to assist Globale’s clients with innovative solutions and inventory that will help them grow their business.”

    Singh holds a Bachelor’s degree in Commerce and has completed her MBA in Media Management from Amity University, Noida, India.

  • Titan unveils its latest campaign – ‘Find Your Joy’

    Titan unveils its latest campaign – ‘Find Your Joy’

    Mumbai: Indian watchmaker – Titan has announced the launch of ‘c’. This vibrant, new campaign straddles the world of fashion and self-expression, celebrating ‘You’ in style. In a world where the quest to conform to trends overshadows the spirit of one’s own personality, the campaign focuses on helping people discover your style, uncovering a Titan Watch that perfectly complements who you and finding joy in the essence of your personality.

    This season’s ‘Find Your Joy’ campaign covers a spectrum of four in-vogue fashion themes, each representing a distinct style that resonates with diverse facets of personal expression and lifestyle. The sporty aesthetic to cater to an active lifestyle with a penchant for adventure and spontaneity. Minimalism appeals to those who find beauty in simplicity, and revel in the idea of ‘less is more’. Bold for those who thrive in making a statement infusing standout pieces into their aesthetic. Quiet luxury for those who appreciate understated sophistication and quality over an overt display of opulence. The campaign also highlights a line of couple watches designed to help you and your partner find joy together in a shared expression of style and elegance. Each watch within these themes features a variety of shapes, materials, and colors, reflective of its unique character and the finest of Titan’s design innovation.

    “Find Your Joy is a celebration of self,” said Titan Watches marketing head Aparna Ravi. “It’s about finding the watch that resonates with your spirit, a reflection of your passions and a testament to your journey. In today’s fast-paced world, it’s easy to get caught up in the chase for the latest trends, but true joy lies in discovering your style and what makes you, ‘You’. A Titan watch becomes an extension of this journey, a way to express your story on your wrist.”

    The campaign features captivating visuals, each exemplifying a distinct style. From the joy of flexing your wrist on the tennis court to exhibiting true luxury as time well spent doing the things you love, the visuals seamlessly transcend the campaign’s themes, shining a spotlight on the watch as a personification of individual style, a constant reminder of what truly resonates with you.

    The campaign comprises over 21 watches across five collections with the range starting at Rs 9495.

  • Bata India launches latest collection with a campaign, “Stronger Inside”

    Bata India launches latest collection with a campaign, “Stronger Inside”

    Mumbai: Bata India launches its latest campaign, “Stronger Inside” to unveil the latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says ‘maybe tomorrow’, you say “Power through today!”  The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25 per cent more energy rebound. These shoes are designed for Training, running and workout. What’s even better is that the range starts at only Rs  2,999!  

    Bata India head of marketing Deepika Deepti said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

    Speaking about the new launch, Bata Group global athleisure brands director Olivier Heck said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals”

    To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D-engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of the EasySlide collection starts at Rs  1,699.