ITV

Category: Media and Advertising

  • Katrina Stars in Etihad Airways’ new ad campaign for stylish and comfortable travel

    Katrina Stars in Etihad Airways’ new ad campaign for stylish and comfortable travel

    Mumbai: Etihad Airways, the national airline of the United Arab Emirates, is thrilled to announce the launch of its new TVC film featuring Bollywood star and brand ambassador Katrina Kaif. This is Etihad’s third feature video with a celebrity as part of its ongoing campaign, underlining the airline’s commitment to the Indian market.

    The video captures Katrina walking through the new Zayed International Airport as she prepares to fly for her next assignment. Zayed International exemplifies the smooth travel experience, boasting a host of hi-tech features from facial recognition and state-of-the-art biometric self-bag-drop for customers to ensure speedy check-in.

    The film captures the seamless travel spirit of the Etihad experience, including the dedicated lounges for Business and First customers, where Katrina is shown enjoying an indulgent cocktail in the Constellation bar and relaxing in a comfortable chair before boarding her flight.

    The Business lounge features an all-day dining restaurant with live cooking stations serving local and international cuisine; the Roof Lounge and Constellation Bar spanning the whole top floor of the lounge, offering handmade cocktails and an international buffet. There are 18 beautifully appointed shower suites, a fully equipped games room and a family room to keep the little ones busy in a dedicated multi-sensorial space.

    Meanwhile, the First lounge takes luxury a further notch upwards, with features including The Parlour where guests indulge in a decadent selection of chocolates, pastries and afternoon tea in an elegant setting, and then relax and recline in their own semi-private cocoon or lounge on one of the designer chaise-lounges.

    The Bollywood star then boards her aircraft on route to perhaps any of Etihad’s long-haul destinations connecting Indian guests by A380 to London, New York and, from November 2024, Paris.

    Indian guests can connect to Etihad’s extensive and growing network which includes key destinations across Europe including Barcelona, Madrid, Dublin, Rome, Vienna, and Istanbul as well as Chicago, Boston, Washington DC and Toronto in North America. Furthermore, guests are offered a seamless travel experience by offering US pre-clearance at Zayed International Airport, allowing passengers to avoid long immigration queues upon arrival in the US

    The film captures Katrina onboard Etihad’s celebrated A380, and the star is seen relaxing in one of the fully adjustable, lie-flat Business seats onboard. Guests can enjoy the complimentary Georgio Armani-designed amenity kits, filled with luxury ESPA skincare products including Nourishing Lip Treatment, Hydrating Spa Face Mist and Rejuvenating Hand and Body Lotion, alongside convenient gifts including plush slippers, an eyeshade, earplugs and a travel dental kit.

  • GSK launches a new campaign on Shingles awareness

    GSK launches a new campaign on Shingles awareness

    Mumbai: GSK has launched a new campaign on Shingles awareness, featuring veteran actors Amitabh Bachchan and Manoj Pahwa, explaining the scientific link between chickenpox and Shingles. The campaign films use everyday conversations between two friends to talk about shingles and the increased susceptibility of shingles in people with diabetes.

    Commenting on the campaign, Manoj Pahwa said, “I am in an age group that is susceptible to shingles, and through GSK’s shingles awareness campaigns I have understood more about this painful disease and its associated risk factors. I have faced multiple health problems and know how difficult it is to lead an active and fulfilling life when affected by infectious diseases. I am proud to be a part of this initiative to educate people about the cause of shingles and the importance of prevention. I encourage adults over 50 years, to talk to their doctors about shingles and its prevention.”

    Shingles is caused by the re-activation of the virus that lies dormant in the nerves if a person has had chickenpox. People with a history of chickenpox who also have diabetes face a 40 per cent higher risk of developing shingles. High blood sugar levels can weaken the immune system, and when that happens it can increase the risk of reactivation of the chickenpox virus and emergence of shingles.

    GSK patient empowerment head Vigyeta Agrawal said, “The 2023 API-Ipsos survey showed that even those who had shingles did not know the cause of this painful disease. It is essential that all people above the age of 50 years know about shingles and its prevention. We wanted to explain the science behind the cause of shingles and the link between chickenpox and shingles in a simple manner. Amitabh Bachchan has an unparalleled ability to connect with people across all demographics. We are confident that having him as the face of the campaign will help us reach and encourage more people, especially ageing adults, to talk to their doctor about shingles and its prevention.”

    TheSmallBigIdea Network’s Blitzkraig co-founder and CEO Harikrishnan Pillai said, “The campaign comprises of two campaign films. One film shows two ageing friends reminiscing about school days and establishes the link between chickenpox and shingles, while the other depicts a caring bond between two friends and focuses on increased vulnerability of people with diabetes to shingles. The ‘Yeh Science Hai’ campaign urges adults above the age of 50 to talk to their doctor about shingles and its prevention. The messages that come through are clear and memorable.”

    Director R. Balki commenting on the creative insight for the film said “Shingles is a disease that is misunderstood by many people. The challenge was to talk about the link between shingles and chickenpox in an easy-to-understand and engaging manner. I was instantly aligned with how TheSmallBigIdea crafted a simple and strong message. In this case, clarity, not creativity, was the need of the hour.”

    The campaign films will be released across multiple platforms, including YouTube (mobile and connected TV), Google Display, Meta, select OTT platforms, Paytm, Google Pay, and various TV channels spanning multiple genres such as general entertainment channels (GEC), movies, and news in both Hindi and regional languages. Additionally, a partnership has been established with the popular television quiz show Kaun Banega Crorepati (KBC) for this campaign.

  • GO DESi launches ‘Siblings in Every Universe’ campaign for Raksha Bandhan 2024

    GO DESi launches ‘Siblings in Every Universe’ campaign for Raksha Bandhan 2024

    Mumbai: In celebration of Raksha Bandhan 2024, Bengaluru-based packaged foods company GO DESi has unveiled its “Siblings in Every Universe” campaign, a creative initiative that captures the essence of siblinghood across various worlds. Since 2018, GO DESi has been crafting special Rakhi gift boxes, each year introducing a fresh and innovative design that encapsulates the spirit of the festival, allowing customers to relive sweet and memorable moments.

    GO DESi founder Vinay Kothari said, “Preparation for the Rakhi gift boxes begin at least three months before the festival, with designers immersing themselves in the cultural significance of Raksha Bandhan. The themes are meticulously crafted to resonate with Gen Z and Alpha audiences, ensuring they are relevant and engaging. The concept is brought to life through a carefully curated mood board, detailing elements such as fonts, illustration styles, and icons, all of which contribute to the overall theme. This year, the campaign also features engaging GIFs that showcase the boxes in a vibrant and dynamic way.”

    The contents of the box are updated every single year, offering a mix of popular items like DESi POPz and exciting new additions like a Kaju Katli Bar or a Fridge Magnet. GO DESi’s Rakhi gift boxes stand out for their quality and uniqueness, with new designs introduced each year to avoid repetition. Unlike others in the market that reuse the same box for different occasions, GO DESi ensures each box is specifically crafted for Rakhi, with a focus on originality and meticulous attention to detail. These boxes are hand-packed with care in small batches, with inventory procured well in advance.

    The GO DESi Rakhi Gift Boxes are available on Amazon, Zepto, and Blinkit, making it easy for everyone to find the perfect gift for their siblings this Raksha Bandhan.

    GO DESi Foods

  • AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus

    AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus

    Mumbai: AV Organics Pvt Ltd, the parent company of Evocus, is delighted to announce the appointment of Sonam Pama as the new head of marketing. Sonam brings with her a wealth of experience and a proven track record in the marketing industry, making her an invaluable addition to the Evocus team.

    Sonam Pama joins AV Organics with over 10 years of experience in strategic marketing, brand management, and digital marketing. She has previously worked with several renowned brands, where she demonstrated exceptional leadership and a keen understanding of consumer dynamics. Before joining AV Organics, she was associated with Vodafone, Eatigo, EigenRisk Inc. and Lemme Be.

    Sonam Pama’s appointment comes at a time when the country is increasingly focused on sports, fitness, and wellness. With several major sporting events happening and scheduled for this year and the coming years, her expertise will be crucial in leveraging these trends. Her role will be pivotal in aligning Evocus’s marketing strategies with the nation’s growing interest in health and fitness, ensuring the brand remains at the forefront of the industry.

    Commenting on her new role, Sonam Pama said, “I am thrilled to join AV Organics and lead the marketing efforts for Evocus. The brand’s commitment to innovation and sustainability aligns perfectly with my own values. I look forward to working with the team to further strengthen Evocus’s market presence and engage with our consumers in meaningful ways.”

    AV Organics Pvt Ltd founder and managing director Aakash Vaghela expressed his excitement about Sonam’s appointment. “We are excited to welcome Sonam Pama to the AV Organics family. Her extensive experience and innovative approach to marketing will be instrumental in driving Evocus’s growth and success. We believe her leadership will bring a fresh perspective to our marketing strategies and help us achieve new milestones.”

    With Sonam Pama at the helm of the marketing team, Evocus is poised to continue its journey of growth and excellence, delivering superior products and services to its customers.

  • Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Spykar celebrates Raksha Bandhan with #ThreadsOfLove campaign

    Mumbai: Spykar, an Indian denim brand, has launched a dedicated campaign for Raksha Bandhan – #ThreadsofLove. Embracing the young and restless spirit, this campaign is a heartfelt tribute to the unbreakable bond shared by siblings as they journey from childhood to adulting. The video captures the sibling dynamic and the laughter shared, light-hearted rivalries, and unconditional support for one another.

    To celebrate this occasion, the brand has curated a special “Threads of Love” hamper that is designed to symbolize the everlasting connection between siblings. Just like last year, a beautiful and thoughtful gift pack through its campaign “Threads of Love”, the brand continues its tradition of creating special moments between siblings by introducing a beautiful and thoughtful gift pack. It is an exclusive hamper that features a cross-body bag, a wallet with style, refreshing deo, captivating perfumes, and an exciting gift voucher for your sister. At the core of this gift pack lies an exquisite infinity bracelet Rakhi that symbolises the limitless love and support that siblings share with one another. This collection characterizes what Raksha Bandhan is all about and how Spykar truly believes in offering the latest for the young and restless. More than a gift, it’s a bond—a celebration of trust and togetherness.

    Traditionally, Raksha Bandhan, India’s most endearing festival has been associated with brothers gifting their sisters. However, this year, Spykar aims to challenge this norm by celebrating the infinite bond shared by siblings. Recognising the peculiar and powerful tie between siblings based on care, joy, and selfless affection, Spykar seeks to establish a more inclusive Raksha Bandhan celebration.

    “Raksha Bandhan is a festival that resonates with sibling love, in its most pristine and most powerful form,” said Spykar co-founder and CEO Sanjay Vakharia. “With #ThreadsOfLove, we would like to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings, capturing the spirit of being ‘Young and Restless’.

    For Spykar, Raksha Bandhan is not any festival, but it is a celebration of siblinghood. Now, celebrating that very essence, Spykar urged their customers to share their warm, heartwarming moments of Raksha Bandhan celebrations on social media with the hashtag as part of their #ThreadsofLove campaign.

     

  • Covelong Classic 2024 continues to shine with strong sponsor support

    Covelong Classic 2024 continues to shine with strong sponsor support

    Mumbai: As the Covelong Classic 2024, the final national surfing championship of 2024, enters the penultimate day, the event has already witnessed thrilling performances from the nation’s top surfers, thanks in large part to the valuable and strong support from the sponsors.

    Covelong Classic 2024 has been fueled by the constant support of the Tamil Nadu government and the ministry of youth welfare and sports development. Leading the support is the Tamil Nadu Surfing Association, which serves as the title sponsor. Jawa Yezdi, a motorcycle brand, has returned as the ‘powered by’ sponsor for the third consecutive year. Additionally, the TT Group of Tamil Nadu has once again demonstrated its long-standing commitment to the sport as the ‘co-powered by’ partner for the eleventh consecutive year.

    “The energy and passion displayed by the surfers over the past two days have been nothing short of inspiring. As we approach the culmination of the Covelong Classic, I want to extend my deepest appreciation to our sponsors. Their continuous support has been crucial in making this event a success,” said Surfing Federation of India president Arun Vasu.

    This three-day surfing championship, organised by the Tamil Nadu Surfing Association under the aegis of the Surfing Federation of India (SFI) and hosted at the renowned Surf Turf, Kovalam, has drawn significant attention from surfing enthusiasts across the country. With one day remaining, the Covelong Classic 2024 continues to build excitement, setting the stage for an unforgettable conclusion to the National Surfing Championship 2024.

  • Zepto champions inclusivity in its new campaign

    Zepto champions inclusivity in its new campaign

    Mumbai: Zepto recently celebrated its third anniversary. As the company continues to grow and scale, it remains committed to building a diverse and inclusive community. Zepto has launched a new campaign showcasing the stories of women and differently-abled employees who have overcome challenges and achieved success with the company’s support. Zepto’s latest campaign features two digital films showcasing inspiring stories of inclusivity.

    The first film highlights the journey of Vishwanath, a differently abled delivery partner turned team leader, exemplifying the company’s commitment to equal opportunities and empowerment. Vishwanath, a differently abled employee at Zepto Cafe in Bellandur, Bangalore, is one of over 100 differently-abled staff members who embody the company’s commitment to equal opportunities and empowerment, and his story is a testament to the impact of this inclusive approach.

    “Vishwanath’s story is one of grit and opportunity. He exemplifies strength in silence and is a joy to work with,” said Zepto co-founder Kaivalya Vohra.

    Vishwanath’s story is one of grit and opportunity

    The second film celebrates the success of Zepto’s women employees, featuring stories of those who have overcome challenges and achieved leadership roles, including store leaders and women pickers. Zepto has already achieved a milestone of having more than 50 per cent women in its day shift personnel and is committed to maintaining these numbers as they continue to scale and grow.

    Additionally, 10 per cent of its stores are led by women pickers, and over 10 per cent of its day employees in Zepto cafes are differently abled. These numbers mark the beginning of Zepto’s journey towards a more diverse and inclusive workforce.

    “1200 women are just the beginning. Since shooting this video, we have welcomed 200 more women to Zepto, bringing the total to 1400+ women in our warehouse teams. To serve our diverse world, we need all voices represented. Every voice matters, and we are committed to increasing this number to match, if not exceed their counterparts!” Zepto co-founder Kaivalya Vohra.

    1200 women are just the beginning

    As Zepto scales 10X in the coming months, its commitment to inclusivity will remain a cornerstone of its growth strategy, driving innovation and success.

  • Goibibo celebrates 15 years with ‘goibiBRO’ campaign

    Goibibo celebrates 15 years with ‘goibiBRO’ campaign

    Mumbai: Goibibo, an Indian travel platform, marks its 15th anniversary with a customer-focused campaign, offering a range of special deals and discounts. This celebration includes discounts of up to 45 per cent on hotels, homestays and hostels, up to 10 per cent on domestic and international flights, and airport cabs, up to 15 per cent on buses, and upto 30 per cent on holiday packages. The travel platform is also offering select customers a chance to enjoy a free stay at luxurious five-star hotels. The brand’s anniversary sale, running from 7 to 22 August, promises to provide travelers with exceptional value. 
    As part of the festivities, Goibibo has introduced the “goibiBRO” campaign with the tagline, “Iss saal party tera BRO dega,” reflecting its commitment to putting customers first. This 15-day mega sale is designed to offer customers unique deals each day, enhancing their travel experiences.

    Goibibo CMO Raj Rishi Singh stated, “Our 15th anniversary is a significant milestone, and we wanted to celebrate it in a way that resonates with our customers. The ‘goibiBRO’ campaign is our way of thanking them for their loyalty. We’re hosting the party, ensuring our customers feel valued.”

    Goibibo’s anniversary campaign reinforces its dedication to delivering value-driven travel solutions, making it a trusted choice for travelers across India.