ITV

Category: Media and Advertising

  • Haldiram unveils Raksha Bandhan campaign

    Haldiram unveils Raksha Bandhan campaign

    Mumbai: Ahead of celebrating the eternal bond shared between brothers and sisters on Raksha Bandhan, Haldiram’s, revered sweets and snacks major, has launched the illustrious Raksha Bandhan campaign. The campaign highlighted beautifully in the TVC titled “Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,” represents the timeless promise of love, care, and protection that Rakhi signifies.

    The TVC captures the core of Raksha Bandhan, showcasing the thread of Rakhi as more than a symbol but a deeper hearty commitment to cultivate the treasured togetherness of childhood. Through the adage “Samay Sambandhon ka Naam – Haldiram’s” which rekindles memories of mischievous antics and sweet quarrels, Haldiram’s reminds everyone that no matter how much time passes, the bond of love between siblings remains strong.

    To celebrate the cherished bond, Haldiram’s has unveiled six exclusive Rakhi gift hampers that are mindfully tailored to present love and warmth. These hampers include the Khushiyon Kaa Bandhan Hamper, Pyaar Kaa Tohfa Hamper, Rishtoh Kaa Bandhan Hamper, Harmony Box Hamper, Rakhi Delight Hamper, and Indulgent Delight Hamper (Generic Box).

    Each hamper has a signature assortment of premium snacks, dry fruits, and sweets, that represent modern Indian flavours, making them an ideal gifting range to celebrate the special day. Some of the unique offerings are Dry Fruit Marzipan Square, Pistachio Almond Marzipan, Gulcrunch Laddu, Bubblegum Peda, Hazelnut Roll Marzipan, Choco Dip Marzipan, Multigrain Lavash, Caramel Truffle, Gluten-Free Fig Almond Cookies, Cherish Sundried Tomato Crackers, and much more.

    Speaking on the campaign, Haldiram president – retail Kailash Agarwal said, “Raksha Bandhan is a festival that celebrates the timeless bond of love, care, and innumerable memories between brothers and sisters. Our Raksha Bandhan gift hampers celebrate this bond, offering a delightful assortment of sweets and savouries. Through our campaign ‘Rakhi ki Bandhan Manao, Bhar ke pyaar jatao,’ we wish to convey that no matter the distance or time and age, the love between siblings remains eternal and that is captured seamlessly in our TVC featuring two old brothers and sisters.”

    The new TVC, coupled with these exclusive hampers, is set to make Raksha Bandhan 2024 a celebration filled with joy, nostalgia, and togetherness.

  • DBS Bank India launches India-Singapore Connect with CNBC-TV18

    DBS Bank India launches India-Singapore Connect with CNBC-TV18

    Mumbai: The India-Singapore relationship has emerged as one of the most important partnerships in the context of the ‘Asian Century’. Underpinned by a rich history of cultural and commercial connections, complementary strengths and shared priorities, the India-Singapore corridor has been growing in prominence for many years. To further strengthen these ties, DBS Bank India is launching an initiative that will bring together stakeholders from diverse sectors in both countries to identify synergies and create opportunities for charting a mutually beneficial way forward.

    Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices. This effort will spread over the rest of the year and will also leverage DBS Bank’s established linkages in both Singapore and India to include perspectives from government leaders, CEOs, entrepreneurs, economists and opinion leaders that will help contextualise key themes that are relevant to this corridor, covering regional trade, investment flows, innovation, emerging technology, sustainable development and cross-cultural interests.

    Speaking on the launch of the campaign, DBS Bank India managing director and CEO Surojit Shome said, “As we celebrate three decades of growth in the country, DBS Bank reaffirms its commitment to India and to continuing to deliver value to customers as a trusted partner over many more decades to come. We envision the ‘India-Singapore Connect’ to be both a celebration of strong bilateral ties, while also looking ahead to further deepen existing relationships and forging new ones through meaningful interchange between both countries. As the largest bank in South-East Asia, it is a privilege for DBS to be able to catalyse greater collaboration between India and Singapore.”

    This milestone program will kickstart with a curtain raiser episode featuring an interview with DBS Group CEO and director Piyush Gupta led by CNBC-TV18 managing editor Shereen Bhan, focusing on how the paradigm of the India-Singapore corridor has evolved and how its strengths can serve as a blueprint for developing successful economic and people-to-people relationships between the nations. It will conclude with an exclusive event – the ‘India-Singapore Connect Summit’ to be hosted in Mumbai, which will see thought leaders and dignitaries from across the region share insights and actionable pathways for inclusive growth.  

    “As India’s premier business news platform, we at CNBC-TV18 are passionate about curating meaningful conversations and focusing on issues that matter. We are proud to partner with DBS Bank India on the ‘India-Singapore Connect’ campaign that touches upon many transformational trends, as seen through the eyes of corporate and cultural leaders in two of Asia’s fastest-growing economies. It presents us with an invaluable opportunity to combine forces with DBS Bank to help develop an important bilateral relationship”, said CNBC-TV18 managing editor Shereen Bhan reflecting on the significance of the campaign.

    DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them ‘Live more, Bank less’.

  • IGP is solving a problem as old as time itself- quite literally

    IGP is solving a problem as old as time itself- quite literally

    Mumbai: IGP is partnering with Talented Agency to launch their new brand campaign “Amazing Gifts, Samay Par,” which tackles a problem as old as time- gifting. Every gifting opportunity- whether festivals or personal occasions is time-bound. Think about it- why else would we invent prefixes like “belated” and “advanced” for gifting occasions? Here in comes IGP, a D2C retailer of personalised, floral, gourmet, and handmade gifting products. The brand has a global footprint with customers spanning 100+ countries and 1000+ cities in India and has created over 10 million stories of love and joy so far.

    IGP CEO & founder Tarun Joshi said, “We are thrilled to partner with Talented for our ‘Amazing Gifts, Samay Par’ campaign. Their creative vision and strategic approach have been instrumental in bringing this campaign to life. Together, we’ve crafted a series of films that traverse various eras—from the Ice Age to the future of robotics—celebrating the joy of gifting across time. Each film emphasises the importance of making these moments truly count, showcasing that the value of a gift is amplified when it arrives at the perfect time. This campaign is a testament to the power of timely gifting, and we’re excited to see how it resonates with our audience.”

    Talented Agency founding member & creative Leena Gupta says, “Time isn’t just the oldest narrator, it’s the oldest character embedded in Indian pop culture. So we got the very voice of Harish Bhimani to show you gifting occasions across six different timelines, in the hope of reminding you to gift better via IGP. We travelled back through the Ice Age to the Stone Age, to even the 3000AD Space Age.

    All to intentionally break through this category full of tear-jerking ads that make you feel warm and fuzzy for a second, but don’t drive recall for the brand.”

    Shivang Monga, the director, adds, “This campaign is a fever dream spanning multiple timelines and genres. We created a true emulation of all the eras we filmed in but all as if BR Chopra and his crew were making these films in the 80s. Every department’s commitment to craft shined through. Right from using chroma screens and practical effects for backgrounds, to shooting in 4:3, to adding film grain to mimic 16mm film cameras, to even using the OG Mahabharat’s instrumentation to find inspo for music, we committed to the bit. Last, but not the least, getting Harish Bhimani to become the voice of our films was the cherry on the top!”

    Conceptualised by Talented and executed by First December Films, the campaign features nine films starting with a brand piece, followed by shorties for different gifting occasions, that you’ll see throughout the year. 

  • Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar as national creative directors

    Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar as national creative directors

    Mumbai: Leo Burnett India, part of Publicis Groupe India, has announced the elevation of Sonal Chhajerh and Pravin Sutar as national creative directors. In their previous roles with the agency, Sonal was group executive creative director and Pravin was head of creative, Leo Burnett Bangalore. Both will continue reporting to Rajdeepak Das, chief creative officer, Publicis Groupe, South Asia & chairman Leo Burnett South Asia.

    Leo Burnett India stands for modern, transformational creativity that powers growth for brands and businesses. As the agency strengthens its creative leadership, these elevations mark the commitment to world-class creativity and technology, innovative new-age thinking and holistic, high-impact business solutions that strengthen brands.

    On the promotions,  Leo Burnett South Asia chief creative officer, Publicis Groupe, South Asia & chairman Rajdeepak Das said “At Burnett, we truly believe the driving factor for success is our people and culture. Over the past few years, Sonal and Pravin have gone above and beyond their designated roles to contribute to the success of Leo Burnett. And I am thrilled that they are now stepping in as co-pilots to our already strong creative leadership helmed by Sachin Kamble and Vikram Pandey as chief creative officers.

    Sonal has the creative vision to help empower brands with our ‘Impact a Billion’ thinking. Pravin has been relentlessly working towards shaping our Bangalore office into a formidable force with his creative acumen and leadership skills. Together as National Creative Directors Sonal and Pravin will be uniquely placed to leverage their collective experience and creative vision to unlock creative effectiveness for both our brands and our people.”

    Commenting on the leadership changes, Leo Burnett Publicis health & publicis business CEO of South Asia Amitesh Rao shares, “This has been a phenomenal year for us at Leo Burnett. And Sonal and Pravin have been a big part of our success story. Both are true representation of Leo Burnett, respected and admired by our clients, our partners, and our people. Their elevation will add more depth and value to our agency’s creative output and further accentuate our focus on solving business and human problems using creativity, innovation, data, and technology.”

    Talking about his appointment, Pravin Sutar, National Creative Director, Leo Burnett India said, “Leo Burnett is right at the centre when it comes to creativity and innovation in the country. I’m really excited with the opportunity presented to me by Raj and Amitesh and am committed to finding fresh avenues and platforms to express ideas while preserving our unique Leo Burnett culture. And with the team we’ve built over the past few years, we’re more than ready to undertake this journey.”

    Adding further about her appointment Leo Burnett India’s national creative director Sonal Chhajerh said, “I am excited to step into this role and build on the vision and outstanding progress we have achieved as an agency over the past few years. I truly believe that the future of advertising is using creativity as a force for good —impacting billions of lives through innovation and sustainability. I am thankful to Raj and Amitesh for trusting me with this responsibility and am looking forward to collaborating with colleagues and our brand partners to create work that is truly world-class, scalable, and makes a real difference.”

    Sonal Chhajerh was until recently the Group Executive Creative Director at Leo Burnett Mumbai. She is passionate about working on impact projects that deliver genuine change for clients and society at large. She leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign which is one of the agency’s most acclaimed and awarded works. Pravin has been heading the creative in Leo Burnett Bangalore and has been instrumental in strengthening the Leo Burnett Bangalore offerings by managing the large portfolio of some of the biggest brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo, to name a few.

  • Max Level bags PR mandate of CyberPowerPC

    Max Level bags PR mandate of CyberPowerPC

    Mumbai: Max Level, a marketing and PR agency built by gamers, has been awarded the public relations mandate for CyberPowerPC India, a US-based gaming PC brand, which debuted in the Indian market earlier this year. CyberPowerPC, known for its high-quality custom and pre-built gaming PCs, has chosen India as its first Asian market through a collaboration with Creative Newtech Ltd.

    CyberPowerPC has been a trailblazer in the gaming industry, becoming the number one OEM in the US during 2014-2015 with over 100,000 Microsoft Windows sales, and achieving the distinction of Amazon’s Choice for Gaming Desktop PCs in 2018. In 2022, the brand further solidified its reputation by being the only non-MNC to rank in the top 10 for desktop units sold, with five of the top 10 best-selling gaming desktops.

    Widely available across major retailers like Best Buy, Costco, and Walmart in the US and Canada, CyberPowerPC has consistently led the gaming PC segment. Its presence at major events like Anime Expo and its expansion into licensing has further established its brand credibility.

    Commenting on the new partnership, CyberPowerPC India COO Vishal Parekh said, “The India launch marks the first Asian market for CyberPowerPC. With the rise of the gaming sector in India, our objective with the launch was to contribute to this growth and bring top-notch experiences for Indian gamers. Max Level’s deep-rooted understanding and extensive experience in the Indian gaming and esports ecosystem make them an ideal partner to elevate our brand presence in the country. Their holistic approach to PR, founded on the principles of passion and expertise in gaming, aligns perfectly with our mission to provide gamers with the best possible immersive experiences. Together, we aim to make CyberPowerPC a household name among Indian gamers.”

    The addition of CyberPowerPC to its diverse portfolio of brands underscores Max Level’s growing influence in the Indian gaming, esports and tech market. With clients like NODWIN Gaming, SuperGaming, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to diversify its client base while maintaining a focus on delivering tailored B2B services that resonate with gaming and esports audiences.

    Max Level co-founder and chief revenue officer Siddharth Nayyar stated, “Being entrusted with the India PR mandate of the number one Gaming PC manufacturing brand in North America is a testament to our expertise and understanding of the Indian as well as global gaming market and media landscape. Our success with national and international gaming brands reflects the collective passion of our team to craft the right stories that matter for brands looking to reach out to the gaming and esports audience. We are excited to contribute to CyberPowerPC’s growth journey as it aims to elevate the Indian PC gaming landscape.”

    As CyberPowerPC embarks on this exciting new chapter in India, Max Level will be instrumental in driving its communication strategies, ensuring that the brand resonates with India’s burgeoning gaming community.

  • FCB Kinnect appoints Sumera Dewan as EVP – North

    FCB Kinnect appoints Sumera Dewan as EVP – North

    Mumbai: Sumera Dewan, formerly president at Punt Creative, will now spearhead FCB Kinnect’s strategic growth in the North region. She will oversee the office, managing over 100 Kinnectors, and will be responsible for the P&L in this dynamic, high-growth area.

    While collaborating with the Delhi team, she will work closely with Neville Shah – recently appointed CCO FCB Kinnect, to develop creative solutions for business challenges for our brands.

    Her leadership is anticipated to further enhance FCB Kinnect’s dedication to fostering a culture of both creative and strategic excellence. Sumera’s extensive experience and commitment to nurturing high-talent-density teams and long-term client relationships will be invaluable as she helps steer FCB Kinnect to new heights.

    In a career spanning 14 years, Sumera has also had stints with Dentsu Webchutney, JWT (now part of VML), and Dentsu One (now part of Dentsu Creative). She’s excelled in both account management and strategic roles, forging meaningful partnerships with a diverse range of clients, including YouTube, Levi Strauss & Co, Nestle, Airtel, Under Armour, Tinder, Spotify, Unilever, Van Heusen, among others.

    Her impressive track record includes winning prestigious awards like Cannes Lions, One Show, Abbys, Kyoorius, and EFFIES for campaigns such as Code Name (URI Film), HerShe (Hersheys), Axe Your Ex (Tinder), among others.

    Speaking about the appointment, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Sumera’s energy is palpable. The varied experience she brings to the table will significantly enhance FCB Kinnect’s full-funnel services for our clients. Her alignment with our ethos of leveraging creativity to solve real business challenges, combined with her strategic growth expertise, will be instrumental in deepening our relationships with both existing and potential clients in the North. We are thrilled to welcome her to the Kinnect family.”

    Sumera added, “I’m thrilled to join FCB Kinnect at this pivotal moment in their journey. Chandni and Rohan’s dedication to delivering exceptional creative work and elevating the agency on a global stage drew me in. Kinnect is founded on a solid base with the ambition and resources to reach new heights of creative excellence, driving remarkable results for our client partners. My aim will be to cultivate a culture of outcome-driven work that makes a tangible impact on the brands we partner with while also realizing the agency’s creative aspirations.”

  • iThrive’s new campaign pledges freedom from lifestyle diseases

    iThrive’s new campaign pledges freedom from lifestyle diseases

    Mumbai: Ahead of This Independence Day, iThrive has extended its impactful ‘Making the Right Choice’ campaign with a renewed focus on addressing the pressing health challenges faced by India today. Under the theme “Freedom from Lifestyle Diseases,” the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.

    India, recognised as the diabetes capital of the world with over 723 million affected, faces a serious health crisis, with 50 per cent of diabetes patients unaware of their condition, according to the International Diabetes Federation 2021. Additionally, the prevalence of PCOS, the most common endocrine disorder among Indian women, poses risks like infertility if not managed. Lifestyle choices significantly contribute to PCOS, and this campaign urges women to take control of their health by making informed decisions.

    iThrive founder and CEO Mugdha Pradhan emphasised the campaign’s mission: “At iThrive, we pledge to make India free from lifestyle diseases. This Independence Day, we are committed to guiding individuals towards healthier choices that will liberate them from the burden of chronic conditions. Together, we can build a nation where well-being and vitality are within everyone’s reach.”

    Moreover, the campaign addresses thyroid health, a concern for 42 million people in India, often linked to lifestyle factors. By providing education on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that can positively impact their well-being. The campaign also sheds light on Irritable Bowel Syndrome (IBS), which affects four to seven per cent of the Indian population, largely driven by poor dietary choices. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive calls upon every Indian to pledge to achieve freedom from lifestyle diseases by making informed, healthy choices.

    “Our mission at iThrive is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we urge everyone to make the right choices and free themselves from the chains of lifestyle diseases. Together, we can create a healthier, happier nation,” said iThrive head of marketing Sumeet Salve. “The ‘Making Right Choices’ campaign is more than just a message; it’s a movement. We want to empower every individual to take charge of their health by making conscious, informed decisions. This Independence Day, let’s pledge to live healthy and inspire others to do the same.”

    iThrive’s “Freedom from Lifestyle Diseases – #MakingTheRightChoice” campaign is a clarion call for every Indian to prioritise their health. This Independence Day, let’s pledge to live a healthy life by making the right choices and joining iThrive in its mission to create a disease-free India.

  • Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Zepto launches ‘Rakhi Aapki, Lifafa Humara’ campaign

    Mumbai: Zepto is launching its “Rakhi Aapki, Lifafa Humara” campaign for Raksha Bandhan, offering a modern take on the traditional Shagun ka Lifafa. Following the success of their third-anniversary campaign, where they delivered 750,000 orders, they are now preparing to deliver over 3.5 million orders in just three days this Raksha Bandhan.

    The Zepto lifafa will feature a scratch card for both brothers and sisters, with a chance to win prizes worth Rs 5 crores, including cars, a trip to Dubai, iPhones, TVs, speakers, and more. Every lifafa guarantees a prize, ensuring no one goes empty-handed.

    Additionally, they have released a rap ad film that captures the fun and love of sibling relationships, blending playful banter with a catchy tune, making this Raksha Bandhan memorable.

    “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said Zepto chief brand officer Chandan Mendiratta. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”

    Starting 16 August 2024, you can catch the Shagun ka Lifafa ad film across all your favorite digital and social media platforms.

  • Sirona launches Raksha Bandhan campaign

    Sirona launches Raksha Bandhan campaign

    Mumbai: Sirona, a feminine hygiene brand (part of the Good Glamm Group), has launched a powerful new Raksha Bandhan campaign featuring the impower self-defence pepper spray. Shining a spotlight on the stark safety divide between men and women, Sirona’s latest Rakhi campaign highlights this disparity. It encourages everyone to take active steps in protecting their loved ones by empowering them with the impower self-defense pepper spray.

    While men often feel relaxed and secure in daily situations like walking at night or taking a cab, women navigate a world where vigilance is an unavoidable reality. The campaign video highlights just that and has already garnered over 1 million views, resonating with audiences across the nation, and reflecting on Sirona’s ongoing commitment to addressing the unique challenges women face and providing practical solutions to enhance their safety.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ScoopWhoop (@scoopwhoop)

    “It is unfortunate that we live in a world where women have to constantly watch their backs,” said Sirona head of marketing Anika Wadhera. “While we hope the world becomes a safer place for them, we must ensure that they can take their safety into their own hands. Our goal at Sirona is to empower women so that they feel confident and secure in their daily lives when they step out to achieve their dreams. Through the key messaging of the campaign, we want to reach out to men, highlight the safety divide, and encourage them to do their bit to ‘impower’ the women in their lives.”

    Impower pepper spray is a non-lethal self-defense tool designed to bridge this safety gap. It provides women with a device that can be used in unfortunate circumstances where they may need to protect themselves. The spray causes a severe burning sensation in the eyes, excessive tearing, breathing difficulty, extreme coughing, and a runny nose for about 45 minutes, giving women enough time to escape from danger.

    This Raksha Bandhan, Sirona invites everyone to step beyond traditional gifts and focus on meaningful gestures that ensure the safety and well-being of their loved ones. By gifting the Impower Pepper Spray, you not only express your love but also take a proactive step towards their protection.

  • RSWM Ltd launches ‘For All Reasons, For All Seasons’ campaign

    RSWM Ltd launches ‘For All Reasons, For All Seasons’ campaign

    Mumbai: RSWM Ltd, a flagship company of the LNJ Bhilwara Group, unveils its new digital campaign, “For All Reasons, For All Seasons”. This initiative marks RSWM’s enduring legacy of enriching Indian lives through high-quality textiles over the past six decades.

    The campaign centres around a short film that showcases how RSWM’s yarns and fabrics have been interwoven into the daily lives of families for generations. The film portrays a series of emotional journey through various stages of life. From the baby’s first steps in RSWM-threaded clothes to a young professional’s interview attire, from a couple’s tender embrace in soft fabrics to a doctor’s crisp uniform, and an elderly widow’s cherished memories held in a durable garment, the film portrays how RSWM’s threads have been an integral part of diverse experiences.

    It further illustrates touching scenes of a brave soldier in a sturdy uniform, embodying the spirit of “Koi himmat deta hai” (Some give courage), a teacher representing “toh koi tehzeeb sikhata hai” (others teach etiquette), a montage showcasing moments from diverse walks of life. The film concludes with glimpses of RSWM’s dedicated workers operating large machinery in their factories, emphasizing the human effort and craftsmanship behind every thread. This reminds viewers that each piece of fabric is a result of meticulous work by skilled individuals committed to delivering the highest quality products that touch countless lives across the nation.

    On the overall journey, RSWM Ltd chairman and MD Riju Jhunjhunwala said, “At RSWM, every thread we weave is a proof to our consistent commitment to craftsmanship, innovation, and quality. Over six decades, we have not just manufactured textiles, but woven together the rich fabric of India’s cultural heritage. Our journey is defined by a dedication to excellence and sustainability, ensuring that each fabric carries not just threads, but stories of tradition, creativity, and craftsmanship.”

    On the launch, RSWM Ltd joint MD B.M. Sharma stated, “For All Reasons, For All Seasons’ is more than just a campaign—it’s a tribute to the enduring relationship between RSWM and the global consumer. Our products, ranging from high-quality recycled fibre, synthetic, cotton, and blended spun yarns to denim & knitted fabrics, have been present in different households for generations. This campaign beautifully captures that connection. Our cotton, mélange, synthetic, and sustainable yarns, as well as our greige, dyed, novelty, and value-added yarns, represent the diversity and excellence of our offerings. We are proud of our ability to consistently meet the evolving needs of our customers/clients with innovative and sustainable solutions.”

    RSWM is dedicated to sustainability and ethical practices, ensuring its products meet high standards of quality and environmental responsibility. RSWM’s commitment to innovation is reflected in its advanced technology and processes, allowing for the production of premium textiles for both domestic and international markets.

    The digital-first campaign will be launched across various platforms, including social media and the company’s website. It aims to connect with both long-time customers and a new generation of consumers, emphasizing RSWM’s focus on quality and innovation in the textile industry.