ITV

Category: Media and Advertising

  • GoSats unveils ‘Freedom Rewards Fiesta’

    GoSats unveils ‘Freedom Rewards Fiesta’

    Mumbai: GoSats, an Indian Bitcoin & gold rewards company has launched Freedom Rewards Fiesta, an exclusive Independence Day campaign focusing on offering major discounts to new users and exposing them to the world of Bitcoin rewards. The campaign will offer major discounts to its virtual intro card users, enabling them to immerse themselves in festive shopping from premium brands, while securing financial independence.

    This exclusive campaign will commence on 13 August, offering new virtual Intro card users the option to acquire the Elite Card for a discounted price of Rs 499, instead of Rs 999 during the campaign period. Furthermore, the new users will also receive Rs 100 cashback on their first Elite card recharge. Intro card users who upgrade to the Elite card will have the opportunity to acquire additional higher rewards than before, in line with the rest of the Elite card users. The campaign will conclude on 15 August.

    New users can avail of the Freedom Rewards Fiesta offer by activating their virtual intro card for free during the entirety of the campaign duration. By upgrading their intro card to the Elite card using the 50 per cent discount, users will be subject to higher rewards by shopping on numerous top brands and e-commerce marketplaces – including Amazon Prime Vouchers (15 per cent), EatSure (eight per cent), AJIO (seven per cent), PVR (10 per cent) & Zomato (2.5 per cent). This exclusive offer emphasises GoSats’ commitment to making affordable digital shopping experiences accessible to everyone.

    GoSats co-founder & CEO Roshan Aslam shared his enthusiasm for the Independence Day campaign saying, “On India’s 78th Independence Day, GoSats wants to revisit its commitment to help individuals earn Bitcoin and Digital Gold rewards, enabling them with remarkable rewards system to shop online at a cost-effective way. The Freedom Rewards Fiesta will focus on helping more individuals to join our large community, enhancing user experience, value and satisfaction. We remain dedicated to bringing the world of affordable online shopping to our customers’ doorstep and thrilled to ensure heightened user engagement.”

  • Zoreko launches its newest campaign ‘Freedom to Play’

    Zoreko launches its newest campaign ‘Freedom to Play’

    Mumbai: Family entertainment centre, Zoreko is geared up to celebrate the 78th Independence Day with ‘Freedom to Play’ campaign for gaming enthusiasts with great offers on both games and food. This one-of-a-kind offer is all set to transform the spirits of gaming enthusiasts where games and fun can go hand in hand. With top-ups of ₹1508, ₹5000, or ₹7800, gamers will receive bonus credits ranging from 15 per cent to 100 per cent, which will give them the freedom to play the games of their choice. Such offers allow patrons to spend more time with their loved ones.

    Zoreko – Original Gamers is redefining its role in the gaming and entertainment industry by focusing on the specific needs of dedicated gamers, a key target market, while honoring its gaming roots. Unlike generic family entertainment centers, Zoreko positions itself as a specialist gaming arena, offering a comprehensive experience that includes gaming, food, and drink.

    “Zoreko, a “Made in India” brand, has always resonated with the spirit of progress and independence. We hope that our Independence Day Offer, which is available at all Zoreko locations, will strengthen the national spirit. This initiative is a reflection of our dedication to offer cutting-edge technologies and the most immersive experience possible, to India’s fervent gaming community. Zoreko is dedicated to providing unmatched value as we set out on this joyous journey. We also anticipate taking advantage of India’s growing VR and AR experiences, with the goal of leading this $3 billion industry,” said consulting CMO Avanish Agarwal.

  • RiteBite Max Protein encourages freedom from junk food this Independence Day

    RiteBite Max Protein encourages freedom from junk food this Independence Day

    Mumbai – This Independence Day, RiteBite Max Protein has launched its latest campaign, #MainAzaadHoon, celebrating India’s 77th year of independence by addressing a crucial aspect of personal freedom: the choice to embrace healthier eating habits.

    This initiative focuses on encouraging Indians to break free from unhealthy snacking patterns and make informed, nutritious choices that contribute to a stronger, healthier Bharat. Through a series of compelling videos, the campaign features the voices of everyday Indians who have pledged to reduce or eliminate their junk food consumption. These individuals have shared their personal battles with unhealthy eating and their inspiring journeys toward better health.

    The Ritebite Max Protein team visited popular food spots to encourage healthier eating habits by promoting their campaign, “Main Junk food se Azaad Hoon.” This aims to inspire people to shift from junk food to better choices.

    Naturell India Pvt. Ltd (RiteBite Max Protein), brand manager, Dr. Ravinder Varma commented, “True freedom is about more than just political independence; it encompasses our ability to make choices that impact our health and well-being. RiteBite Max Protein #MainAzaadHoon campaign is a tribute to this idea, empowering people to take control of their health by moving away from unhealthy habits. This Independence Day, we celebrate not only our nation’s freedom but also the freedom to make choices that lead to a healthier life.”

    Naturell India Pvt. Ltd (RiteBite Max Protein), marketing manager Shivam Tiwari added, “The campaign represents a nationwide movement towards better health. In today’s fast-paced world, where convenience often outweighs nutrition, it’s easy to fall into unhealthy eating habits. Our aim through this campaign is to encourage individuals to pledge towards healthier choices. These small but significant changes can foster a healthier lifestyle for individuals and strengthen our community as a whole.”

    77th Independence Day Campaign – Main Azaad Hoon | RiteBite Max Protein –

    Balancing Busy Lives with Healthier Choices | Main Azaad Hoon | RiteBite Max Protein-

    From Fast Food to Healthier Habits | Main Azaad Hooon | RiteBite Max Protein-

    MBA Students on the Path to Healthier Eating | Main Azaad Hoon | RiteBite Max Protein-

    Staying Healthy While Navigating Life’s Challenges | Main Azaad Hoon | RiteBite Max Protein-

    Redefining Fitness: Beyond Slim to True Health | Main Azaad Hoon | RiteBite Max Protein-

    College Athlete Balances Cravings and Commitment to Health | Main Azaad Hoon | RiteBite Max Protein-

    Choosing Wellness Over Waffles: A Journey to Health | Main Azaad Hoon | RiteBite Max Protein-

    Mindful Eating Over Indulgence: A Healthier Path | Main Azaad Hoon | RiteBite Max Protein-

     

  • AS-IT-IS Nutrition launches “Desh Ka Junoon” campaign

    AS-IT-IS Nutrition launches “Desh Ka Junoon” campaign

    Mumbai – As India gears up to celebrate its 77th Independence Day, AS-IT-IS Nutrition, a leading name in the health and fitness industry, proudly announces its latest campaign, “Desh Ka Junoon.” This campaign highlights the spirit of dedication and pride that fuels every Indian’s heart.

    The “Desh Ka Junoon” campaign features an inspiring narrative that resonates with the values of hard work, determination, and patriotism. It follows a young man who, on the early morning of Independence Day, prepares for the day with the same energy and pride that drives the nation forward. As he consumes AS-IT-IS Whey Protein and sets out for an Independence Day marathon, the campaign captures his journey of perseverance and patriotism, culminating in a powerful flag hoisting ceremony.

    Speaking on the occasion, AS-IT-IS Nutrition co-founder & director Himmath Jain expressed his pride in the campaign, stating, “Independence Day is not just a date on the calendar; it is a reminder of the relentless spirit that defines our nation. ‘Desh Ka Junoon’ embodies this spirit, showcasing how our products support every individual’s journey towards fitness and health. Just as our ancestors fought for our country’s freedom, today’s youth are fighting for their personal health and well-being, and we are proud to be a part of that journey.”

    AS-IT-IS Nutrition co-founder & director Arvind Jain added, “Our products are designed to provide pure, unadulterated nutrition to everyone who seeks to achieve their fitness goals. The ‘Desh Ka Junoon’ campaign is a reflection of our commitment to supporting every Indian in their quest for a healthier life. We believe that good health is the foundation of a strong nation, and through this campaign, we want to inspire everyone to take charge of their fitness, just as we take pride in our nation’s independence.”

     

  • apna.co & AICTE concludes Silicon Valley Immersion campaign

    apna.co & AICTE concludes Silicon Valley Immersion campaign

    Mumbai: In a campaign aimed at connecting Indian talent with global opportunities, apna.co, jobs and professional networking platform, in partnership with the All India Council for Technical Education (AICTE), has concluded the Silicon Valley Immersion campaign (SVIC). This campaign, created by apna.co, connects Indian youth with international tech giants and equips them with skills for global opportunities.

    SVIC has selected Teena Chhatria, Aradhya Pitlawar, Kabir Arora, and Chaitanya Sai Krishna as winners. These individuals, from XLRI Jamshedpur, WCE Sangli, and PEC Chandigarh, will receive a fully funded trip to Silicon Valley, including meetings with leaders from Google, Apple, and Meta.

    The four-month campaign saw 25,000 registrations from 6,000 colleges across India, with 40% female participation. Open to Indians aged 18 and above with at least a graduation degree or in progress, the campaign reached 20 million through social media, AICTE-registered colleges, training centers, SMS, and WhatsApp.

    The campaign narrowed down to 20 finalists competing in teams of two after a rigorous selection process. This included an online MCQ assessment, a case study challenge in various fields, and an offline Grand Finale called Startup Garage. The final round featured a jury including apna.co CEO Nirmit Parikh, the AICTE chairman, senior tech professionals from Google, and other industry leaders.

    The grand finale concluded at the AICTE HQ in New Delhi, determining the top two teams who won cash prizes worth four lacs and a fully funded trip to Silicon Valley, USA.

    apna.co CEO & founder Nirmit Parikh commented “The Silicon Valley Immersion Campaign is a shining example of apna’s dedication to connecting dreamers with opportunities. By forging a bridge between Indian talent and Silicon Valley, we are giving young Indians the chance to learn from the best and bring their dreams to life. This is just the first step, with many more to come, in our mission to make India a global powerhouse in technology and innovation. At apna, we believe in opening doors for those who dare to dream, and this program is a chance for students to meet industry leaders and gain insights that will prepare them to lead and inspire on a global stage. Together, we are building a brighter future for India and its talented youth.”

    AICTE chairman Prof. (Dr.) T. G. Sitharam added, “The Silicon Valley Immersion Program aligns with our mission to enhance the quality of technical education in India. This initiative, developed in collaboration with apna.co, exposes our students to cutting-edge practices and the innovative mindset of Silicon Valley. We aim to prepare them not just as job seekers, but as potential job creators and global innovators. Through such programs, we’re taking steps to make our students industry-ready and globally competitive.”

    The Silicon Valley Immersion program enables Indian youth to connect with global technology leaders, encouraging them to be globally ready and dream big, emphasising the importance of creativity and problem-solving in achieving life’s opportunities.

  • KITKAT launches “Break par sirf break” campaign

    KITKAT launches “Break par sirf break” campaign

    Mumbai: KITKAT has launched its new “Break par sirf break” campaign reminding consumers to disengage completely during breaks. The campaign is based on the insight that in today’s fast-paced world, consumers’ minds are rarely at rest, even during breaks. They are constantly bombarded with notifications, tasks and distractions, making it hard to fully disconnect. The campaign features Ayushmann Khurrana and Queen’s iconic “I want to break free” song title.

    The latest campaign illustrates how KITKAT provides a truly disengaging break as one snaps into the KITKAT fingers for a delicious experience, reminding us that a break should be just that — a break!

    Commenting on this partnership, Nestlé India director of confectionery business Rupali Rattan said, “KITKAT has always championed breaks and with this new campaign, we are focusing on the importance of taking good quality breaks with KITKAT. Encouraging youth to truly disconnect on their breaks and what better endorsement than by Queen’s ‘I want to break-free’ song title”

     

  • Friends Adult Diapers celebrates 25 years of providing freedom and comfort with their ‘Azadi Mubarak’ initiative

    Friends Adult Diapers celebrates 25 years of providing freedom and comfort with their ‘Azadi Mubarak’ initiative

    Mumbai – Friends Adult Diapers has announced the launch of their annual “Azadi Week celebrations” in conjunction with their Silver Jubilee anniversary. This year marks a significant milestone as the incontinence products category creator celebrates 25 years of commitment to providing comfort, protection, and freedom to its users in India and abroad.

    The brand has indeed come a long way from its founder being turned away by chemists on stocking visits in 1999 to now being available 1 lakh chemists and two lakh general stores across the country.

    Friends is celebrating its silver jubilee anniversary with a mega MRP slash offer on its highest selling products. The campaign hopes to battle two of the biggest barriers to the usage of adult diapers—stigma against incontinence, and a common perception that adult diapers are very expensive. “Thus, to mark our 25th Year we are taking stigma head on by proudly wearing, showing, and talking about diapers, as always. And to make the product more accessible to several more millions, we have nearly halved the prices,” said Kartik Johari, Vice President of Marketing and Commerce at Friend’s parent company Nobel Hygiene.

    Celebrations coincide with the brand’s 4th annual Azadi Week, a testament to their 25-year commitment to destigmatising adult diapers in India. During Azadi Week, alongside regular campaigns on mainstream media, Friends’ 800+ member, pan-India, sales team engages in a series of awareness and educational activities such as bike rallies, free diabetes-testing camps, hospital and old-age home visits, etc. Every member of the Friends Diaper sales team also wears the diaper themselves as they go about their day, pulling up the corner of their shirt to proudly reveal this product to customers and retailers. This year, the 100+ members of Friends’ head office also joined the celebrations, sporting diapers to work on Diaper Day, 7 Aug.

    According to the last official number, urinary incontinence, or the involuntary and uncontrolled leakage of urine, affects over 5 crore Indians due to conditions such as diabetes, prostate issues, menopause, ageing, neurological disorders, obesity, etc. In a conversation over call, the brand shared horror stories of elders who often stop going to work, or even leaving their homes out of fear of not being able to make it to the toilet on time.

    As Friends Diapers celebrates 25 years of leadership in the market, the brand remains a seminal voice for elders and elder care in India, where the current senior population is set to double by 2050.

    “It is our hope that more citizens, and the government, will join us in making sure that every day is a day of azadi for those suffering from incontinence. It is only united effort that can bring change,” said Kamal Kumar Johari, Managing Director and Founder, Friends Adult Diapers managing director & founder Kamal Kumar Johari. 

  • Lowe Lintas introduces a new campaign for Dabur Real featuring Sidharth Malhotra

    Lowe Lintas introduces a new campaign for Dabur Real featuring Sidharth Malhotra

    Mumbai: Dabur Real, renowned for its innovative beverage offerings, is to announce the launch of a captivating new campaign starring Bollywood heartthrob Sidharth Malhotra. conceptualised by Lowe Lintas, the campaign spotlights Dabur Real’s exciting range of Fizz beverages, which includes tantalizing flavours such as cranberry, orange, jeera cola, apple, and Nimbu.

    The film has been beautifully choreographed to complement a captivating soundtrack, enhancing the visual appeal and charm of the film. With its lively presentation and a catchy melody, the TVC promises to resonate strongly with viewers, showcasing Dabur Real’s commitment to delivering delightful beverage experiences.

    Dabur India vice president of Marketing Mayank Kumar said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”

    Commenting on the campaign, Lowe Lintas regional creative officer Vasudha Misra shared, “A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”

  • HMD debuts in India with its first campaign

    HMD debuts in India with its first campaign

    Mumbai: HMD which stands for human mobile devices launched their first-ever brand campaign in collaboration with AndAnd Brand Partners in India, featuring Sanya Malhotra and Jimmy Shergill introducing their inaugural product lineup, the HMD Crest smartphone and the feature phones HMD 105 and 110, respectively. The digital and TVC campaign marks a significant step in establishing the brand in one of the world’s most competitive markets.

    “Successfully launching our first products, the HMD Crest 5G smartphones along with the feature phones HMD 105 and HMD 110, marks our intent to dig deep for the long haul in the competitive Indian market,” said HMD India CMO & online sales head Tathagat Jena. “We are a young-at-heart, style-forward, lifestyle brand, which hopes to connect with the trendy young consumers of India by breaking the mould of ‘over-the-top tech talk and let consumers enjoy our brand speak at all times.”  

    The smart devices, featuring best-in-class 50MP gesture selfies with the new HMD Crest series smartphones and equally feature-packed HMD 105 and HMD 110 models, highlight the brand’s commitment to addressing the real needs of Indian consumers through meaningful, user-friendly technology.

    The agency handling HMD’s mandate, AndAnd Brand Partners’ Rajesh Minocha added, “To bring a brand to life is way bigger than bring a script to screen. The task cut out for us was to create a great first impression for brand HMD. It comes in with its own values in an industry that is immensely cluttered. The campaigns and launches reflect how the brand enhances human capabilities through tech, without becoming overwhelming. So, it is not one campaign on a specific product line, what we have put together is an entire eco-system of creative assets for a new brand.”

    Sanya Malhotra has recently been appointed as the brand ambassador with HMD India for its entire smartphone range, starting with the HMD Crest series, which elevates and humanises the selfie experience with AI-enabled gesture control technology. The video campaign features Sanya taking selfies while showing off her breezy dance steps with easy gestures on the HMD Crest, highlighting one of the core features that allow users to capture hands-free selfies, enhancing their usability and creativity.  

    In a parallel world, Jimmy Shergill plays Jimmy Bhaiya to his butler Manohar in a humorous campaign bringing to life the easy-to-use feature phones, which include essential and user-friendly innovations like the “Phone Talker” feature and ever-increasing-use-case, digital payments enabled by UPI both by SMS and scan & pay. These designs enhance daily interactions and financial transactions, making the phones incredibly user-friendly and relevant to India’s evolving digital-first audience.