ITV

Category: Media and Advertising

  • Karigari launches ‘Empowering Sisterhood, Flow with Care’ campaign

    Karigari launches ‘Empowering Sisterhood, Flow with Care’ campaign

    Mumbai: As the festival of Raksha Bandhan draws near, Karigari by Chef Harpal Singh Sokhi, the renowned fine dining restaurant chain, is taking a bold and compassionate step to honor the bond between brothers and sisters. This year, Karigari is launching a heartfelt initiative titled “Empowering Sisterhood, Flow with Care,” dedicated to raising awareness about menstrual hygiene and ensuring that every woman is protected and cared for, just like a brother would protect his sister.

    In a move that reflects Karigari’s deep commitment to social responsibility, the restaurant has installed free disposable sanitary napkin dispensers in all its outlets. With this initiative, Karigari is not just serving delicious food; it is also serving the needs of women, making sure that they are supported, especially during their menstrual cycles.

    “We believe that sanitary pads are a necessity, not a luxury,” said Karigari founder & CEO Yogesh Sharma. “Through this initiative, we are not only addressing a critical health issue but also reaffirming our commitment to the well-being of our customers, especially women. This Raksha Bandhan, we want every woman who walks through our doors to know that she is valued, protected, and cared for,” added Karigari COO Manish Sharma.

    Karigari’s initiative goes beyond just providing sanitary pads. It’s about igniting conversations around menstrual hygiene, breaking taboos, and encouraging women to prioritise their health. The campaign aims to make menstrual hygiene a topic that’s discussed openly and without shame. By offering free sanitary napkins, Karigari is taking a stand and leading the way for other brands to follow. “Menstrual hygiene is a fundamental aspect of women’s health, and at Karigari, we’re committed to making a difference,” said Karigari director of marketing & communications Shreyansh Jain.

    The campaign is also heavily supported by a vibrant social media movement, featuring the hashtags #MenstrualHygieneMatters and #EmpoweringSisters. Karigari invites everyone to join the conversation, share their stories, and spread the word about the importance of menstrual hygiene. The campaign will be amplified through engaging content, influencer collaborations, and partnerships with NGOs and healthcare professionals to reach as many women as possible.

    Karigari’s commitment to this cause is unwavering, and the brand is dedicated to making a tangible impact. As part of the initiative, Karigari will also be organising workshops, donation drives, and events aimed at educating and empowering women, with renowned Chef Harpal Singh Sokhi lending his voice and support to the cause.

    This Raksha Bandhan, Karigari invites everyone to celebrate the spirit of protection, care, and sisterhood. Visit Karigari, and not only enjoy an exceptional dining experience but also witness and be a part of a movement that is set to change lives.

  • Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Bobble AI launches digital campaign for Raksha Bandhan “WhatsYourBandhan”

    Mumbai: Bobble AI, a transformative consumer technology company, redefining the smartphone experience for over 100 million users worldwide, has launched an exciting new campaign, “WhatsYourBandhan” this Raksha Bandhan. The campaign features the tagline ‘Celebrate Your Unique Bandhan’ and the Hinglish version ‘Har Bandhan Ki Alag Kahani.’

    The innovative campaign focuses on re-living those fun-filled, joyful moments that are both sweet and sour. Through a creative combination of relatable memes, stickers, jokes, and quotes, all accessible via Bobble AI’s inventive keyboard—the campaign aims to highlight the unique characteristics and joys of sibling relationships.

    The Bobble AI’s keyboard brings you suggested automated replies and wishes this Raksha Bandhan, whether you want to send a subtle, heartfelt wish or an annoying Rakhi message or playfully roast and tease your siblings, Bobble AI’s innovative AI features and fun stickers make it all possible. This has been specially designed in the keyboard for Raksha Bandhan, ensuring that your messages are not just meaningful, but also memorable.

    Accompanying the campaign is a contest where participants can share screenshots of their most entertaining sibling conversations, and showcasing their funniest roasts using the Bobble keyboard. The campaign’s humorous approach is intended to connect with siblings and cousins to celebrate and express their sibling bond.

    On this launch,  Bobble AI founder, and CEO Ankit Prasad said, “We are thrilled to launch the ‘What’sYourBandhan’ campaign, which perfectly captures the essence of sibling relationships, filled with love, and unique stories. Our keyboard is more than just a typing tool; it is a way to connect, communicate, and celebrate the fun dynamics of sibling bonds.”

    Bobble AI encourages everyone to join in the fun this Raksha Bandhan and show their siblings how much they care in the funniest way imaginable. The campaign not only brings a light-hearted touch to the celebration but also enhances the bond between siblings.

  • CLUB FM Promotes Accountability with “Free Drums for Freedom” Independence Day Campaign

    CLUB FM Promotes Accountability with “Free Drums for Freedom” Independence Day Campaign

    Mumbai: Celebrating India’s 78th Independence Day, in a bold and creative initiative, Club FM launched the “Free Drums for Freedom” campaign on 15 August. By combining entertainment with social responsibility, the campaign spotlighted the unfulfilled promises and neglected projects across Kerala, drawing attention to the unfinished work left dormant due to administrative inaction. In true Ton Kanakkinu Fun theme, this playful yet impactful campaign grabbed attention from all corners.

    Inspired by the historical practice of using drums to gather attention, Club FM symbolically beat the drums across all six stations. RJs from Club FM, dressed in distinctive costumes, led the charge, conducting this impactful campaign in various locations. The campaign was executed through a series of on-air programs and social media stories, bringing neglected projects back into the public eye and urging for their completion.

    In Thiruvananthapuram, issues such as the stalled development of the Amayizhanjaan Canal, the delayed Karamana-Kaliyikkavila National Highway project, the closed-down toilets at the modern bus stop in Bakery Junction, and the lack of breastfeeding centres were brought to the forefront.

    Similarly, in Kottayam, the skywalk project and the halted Pandarakkalam elevated road on the Alappuzha-Changanassery Road were highlighted. Ernakulam’s focus included the deteriorating condition of the KSRTC Bus Depot and the stranded low-floor AC buses in the depot, among other issues.

    The campaign also covered stalled projects in Thrissur, such as the Kuttipuram State Highway development and the Koorkenchery-Kodungaloor State Highway expansion. In Kozhikode, the pollution of the Kallayi River and the neglected Kelappaji Park at Nadakkavu were among the key issues raised.

    Kannur’s neglected projects, including the long-awaited inauguration of Fort Road, the unfinished multi-level car parking near the stadium, and the lack of reflectors on dividers in the accident-prone areas from Chala to Valapattanam were also spotlighted.

    The campaign served as a reminder of the public’s right to demand accountability and the timely completion of these critical development projects. With “Free Drums for Freedom,” Club FM not only created social awareness but also reinforced its role as a socially responsible media outlet, committed to the communities it serves. 

     

  • Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Zee TV launches ‘Sahi Jagah Judge Karo’’ campaign for Sa Re Ga Ma Pa!

    Mumbai: Zee TV has roped in the effortlessly charming and unapologetically authentic Jackie Shroff to front its latest campaign titled ‘Sahi Jagah Judge Karo’ for the upcoming season of Sa Re Ga Ma Pa.

    At the heart of this quirky, light-hearted campaign is the idea of encouraging audiences to direct their natural judgmental tendencies towards something positive. The campaign invites everyone to help select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page, heightening audience involvement and bringing them closer to the show from the very beginning.

    The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’s Instagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead. These light-hearted interactions perfectly showcase Jackie’s relatable and down-to-earth persona, making the campaign both engaging and memorable.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

    “The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of Sa Re Ga Ma Pa. As we present India’s longest-running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Zee TV chief channel officer Mangesh Kulkarni.

    This campaign reflects Zee TV’s commitment to creating fresh, interactive content that resonates with its audience, ensuring that their voice plays a crucial role in the show’s narrative.

  • SINGER INDIA celebrates 78th Independence Day

    SINGER INDIA celebrates 78th Independence Day

    Mumbai: SINGER India Ltd, a brand with a 170-year-old legacy in the sewing machine and home appliances category, celebrated this 78th Independence Day with a special and inspiring short film that pays tribute to the nation’s journey of growth and unity. Continuing the legacy of last year’s #ThreadsofTriumph campaign, where we showcased India’s remarkable achievements through the artistry of our skill centre students, this year the short film begins with a reference to Mahatma Gandhi’s note on the Singer Sewing Machine, which was famously featured in Time magazine, symbolising the pivotal role Singer has played in empowering generations of Indians.  

    The short film, launched on Independence Day, beautifully encapsulates the spirit of “Together We Celebrate, Together We Grow”, highlighting Singer India’s longstanding commitment to the nation’s progress. The film showcases the brand’s enduring connection with India’s cultural and social fabric, celebrating not only the independence of the country but also the empowerment of millions of households through the iconic Singer Sewing Machine.

    https://we.tl/t-dp9sMXF5k6

  • Tata Tea Agni’s new campaign celebrates the Selfless Josh of homemakers

    Tata Tea Agni’s new campaign celebrates the Selfless Josh of homemakers

    Mumbai: Tata Tea Agni, a flagship brand from Tata Tea’s diverse portfolio, has launched a new campaign celebrating homemakers’ tireless spirit and unwavering energy, embodying the brand’s proposition ‘Josh Jagaye Har Roz.’ The new brand communication is a powerful tribute to the determination of every homemaker, who works round the clock to nurture and support her family to make their dreams come alive.

    Passion takes many forms, each ignited by one’s unique spirit. It can be the bold roar of a sportswoman breaking barriers and challenging norms or the quiet, steadfast dedication of a homemaker.

    The new Tata Tea Agni TVC highlights the daily contributions of homemakers who are driven by boundless passion and indomitable spirit. The film portrays a homemaker who rises before dawn, fuelled by unparalleled energy, to tirelessly support her family’s dreams. Her incredible dedication and fiery spirit are captured with the quote, “Itna Josh Kahan Se Laati Ho? Tabhi to tum Agni kehlati Ho.” This TVC brings alive the story of every homemaker, the backbone of the family, who ignites their own energy every day. Celebrated artist and powerful orator Ashutosh Rana lends his voice to this impactful TVC.

    This aligns perfectly with Tata Tea Agni, renowned for its strong tea with 10 per cent extra-long leaves, offering a robust taste that fuels the energy and determination of its consumers.

    Speaking about the launch of the TVC, Tata Consumer Products president of packaged beverages Puneet Das stated, “Tata Tea Agni is one of the largest brands under the Tata Tea portfolio, with a national presence. This new campaign is our effort to celebrate the homemakers in India who are also our core consumers. The energy and “Josh” of a homemaker is boundless and depicts the spirit of the brand Agni—the “Josh” within. This TVC is a salute to all homemakers for the special role they play in our lives.”

  • The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day

    The Healthy Binge, Zepto & Times Prime team up for ‘Azadi ka Swad’ this Independence Day

    Mumbai: Times Prime, a digital membership program, is excited to announce its special Independence Day campaign, ‘Azaadi ka Swaad’, in partnership with Zepto and The Healthy Binge. This exclusive initiative promises to deliver the spirit of festivity and health to homes across Bangalore.

    The Times Prime ‘Azaadi ka Swaad’ campaign gives Zepto Pass customers a chance to receive a complimentary pack of snacks, exclusively curated by Times Prime and The Healthy Binge, on orders above Rs 299.

    This year’s campaign aims to evoke the nostalgic joy of Independence Day while embracing contemporary health trends. By distributing these specially curated gifts, Times Prime is celebrating the diversity and unity that make India unique.

    Times Prime business head and founder Harshita Singh expressed her excitement for the campaign: “As we celebrate India’s 78th Independence Day, we are thrilled to launch Times Prime ‘Azaadi ka Swaad’ in Bangalore. This campaign showcases our commitment to delivering exceptional experiences and promoting wellness. Partnering with Zepto’s rapid delivery service and The Healthy Binge’s nutritious snacks, we’re offering a festive yet health-conscious experience.”

    The Healthy Binge co-founder Karan Korke remarked: “We’re delighted to join Times Prime ‘Azaadi ka Swaad’. Our commitment to quality and innovation aligns perfectly with this campaign, which celebrates India’s diverse tastes and the spirit of independence. The Healthy Binge is excited to contribute to the happiness and health of families in Bangalore with a range of baked chips made with millets like ragi and jowar”

    Zepto Chief Business Officer Devendra Meel commented: At Zepto, we are essentially delivering happiness in 10 minutes. Collaborating with Times Prime on ‘Azaadi ka Swaad’ allows us to extend that joy nationwide, delivering not just products, but a piece of India’s rich heritage and celebration to millions of homes – in just 10 minutes!

    This Independence Day, experience the perfect mix of health and convenience with The Healthy Binge’s millet-based snacks delivered by Zepto, courtesy of Times Prime’s ‘Azadi ka Swad’ campaign.

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • Clear Premium Water unveils its third TVC campaign

    Clear Premium Water unveils its third TVC campaign

    Mumbai: Clear Premium Water, a bottled water brand, has unveiled the third installment of its successful TVC campaign featuring Hritik Roshan, ‘Hum Sab Ki Clear Choice.’

    This new film continues to build on the momentum of the first two films, reinforcing the brand’s commitment to quality and value across various industries and lifestyles.

    The TVC showcases a diverse cast, including a businesswoman, a businessman, college students, and an air hostess, each symbolizing various aspects of life. The scenes vividly demonstrate that Clear is the preferred choice, whether in corporate boardrooms, academic settings, or at 30,000 feet. This narrative solidifies Clear’s presence as a trusted companion across industries, underscoring its universal appeal and strong market positioning.

    As a well-established national brand, Clear Premium Water continues to deliver on its promise of providing high-quality, premium bottled water. With Hrithik Roshan as the face of the brand, Clear’s identity and trust has only increased. The TVC captures the essence of the brand’s ethos, showing that no matter who you are or where you are, Clear is the water of choice.

    “We are thrilled to extend the ‘Hum Sab Ki Clear Choice’ narrative with this latest TVC. It reflects our commitment to serving diverse customer needs across various industries and reinforces the idea that Clear is synonymous with quality and reliability. With Hrithik Roshan as our brand ambassador, our message is resonating across the nation.” said Clear Premium Water founder & CEO Nayan Shah.

  • Insight Cosmetics launches campaign to honour soldiers’ sisters

    Insight Cosmetics launches campaign to honour soldiers’ sisters

    Mumbai: Insight Cosmetics celebrates Independence Day and Raksha Bandhan by paying tribute to the tireless spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolising the bond of protection and the spirit of freedom.

    This initiative not only embodies the spirit of Raksha Bandhan and Independence Day but also highlights Insight Cosmetics’ commitment to honoring and supporting the sisters of soldiers. The brand demonstrates its commitment to honoring the distinctive contributions of soldiers and the unbreakable bond of protection and freedom by sending special gifts to their sisters.

    Expressing thought on this heartfelt initiative, Insight Cosmetics’ sales and marketing director Mihir Jain said, “As we celebrate India’s 78th Independence, we are reminded of the sacrifices made by countless soldiers and their families to protect our freedom. And this small gesture is our way of saying thank you to these incredible women who stand strong while their brothers serve our country.”

    With this initiative, Insight Cosmetics continues to reinforce its commitment to celebrating the spirit of Indian festivals while the real heroes are protecting the country. The brand believes in the power of beauty to uplift and empower, making this Independence Day and Raksha Bandhan a memorable one for the sisters who receive these special gifts.