ITV

Category: Media and Advertising

  • Grapes Worldwide opens its first office in the UK

    Grapes Worldwide opens its first office in the UK

    Mumbai: Grapes Worldwide, an integrated communication agency, has announced its expansion into the UK market, marking its first international foray with a new office in London.

    This strategic move underscores Grapes Worldwide’s commitment to strengthening its advertising and marketing leadership position. Launched in 2015, the agency has grown domestically at a rapid pace and extended its footprint beyond its headquarters in New Delhi, opening offices in both Mumbai and Bangalore.

    The London office will first focus on creative and technology solutions, gradually expanding its service offering as the business grows.

    Grapes founder Himanshu Arya said, “Our expansion into the UK market is a significant move to enhance our global footprint. The purpose is to bring our innovative creative and technological solutions to a broader audience, setting new benchmarks in the industry. Foray into London represents our commitment to international growth, providing us with an opportunity to deliver unparalleled value to our clients on a global scale.”

    Grapes co-founder and global CEO Shradha Agarwal stated, “Launching our first international office in the UK marks a significant milestone in our growth journey. This expansion is a testament to our commitment to delivering exceptional results and enhancing our brand value. We aim to deliver tangible and practical results that will enhance our brand value both at national and international markets. Under the leadership of Sini Magon, we have already started serving our valued clients from our new London office.”

    Partner and global growth officer Sini Magon added, “To say I am thrilled to be embarking on this very necessary expansion is an understatement.  The new London office offers immense potential for Grapes Worldwide to achieve groundbreaking and impactful results. All of us share a singular vision – to build the world’s most innovative company in the advertising and communications space.”

    With this expansion, Grapes Worldwide aims to leverage its expertise to meet global standards and enhance its mission in the advertising industry. As a leading integrated advertising and marketing agency in India, Grapes Worldwide employs over 300 staff across three domestic offices. The agency has evolved from a creative-focused firm to a full-service provider, now offering solutions across creative, digital, media, content, PR, SEO, and other verticals.

  • Shweta Mehrotra elevated to vice president at Tute Consult

    Shweta Mehrotra elevated to vice president at Tute Consult

    Mumbai: Tute Consult, an independent communications and PR agency from India, has announced the elevation of Shweta Mehrotra to the position of vice president.

    Mehrotra joined Tute Consult in 2020 and has been spearheading strategy and operations at Tute Consult nationally over the last four years. During her tenure, she has played a pivotal role in securing brand partnerships, creating winning integrated communications strategies for diverse industries including technology, luxury, lifestyle, hospitality, beauty and wellness, F&B, corporate, fintech and retail. She has also successfully led and grown the 20+ member strong team of Tute Consult across their Mumbai and Delhi offices and global partnerships.

    Mehrotra is a seasoned communications professional with over 22 years of experience spanning across fashion, beauty, FMCG, aviation, technology, real estate, e-commerce, hospitality, F&B, media and entertainment, telecom, and more. Before Tute Consult, she has held key positions at renowned agencies such as Good Relations India, Lintas Live, Avian Media, and MSLGroup where she contributed towards award-winning campaigns. She has also consulted for industry giants like Ogilvy and Davidson PR.

    In addition to her industry expertise, Shweta also teaches PR and communications at SCoRe (School of Communication and Reputation) and has previously been associated with EMDI and the University of Madras.

    Tute Consult founder Komal Lath shared, “With Shweta’s extensive experience in brand strategy, coupled with her proven track record of building and managing high-performing teams, it was only time that a larger role was carved and crafted for her expertise. We have shared a wonderful journey at Tute over the past years and collectively we create magic!.”

    “I am thankful to all my mentors and peers who have played a pivotal role in shaping me into a fine professional. 22 plus years later I can proudly say that I know what effective communication is, with a commitment to learning one new thing every day. Joining Tute Consult was one of the best professional decisions and under Komal’s leadership, we have been able to push the envelope, challenge ourselves and do the unthinkable. It’s been a fulfilling journey, only onward and upward,” said Mehrotra.

  • Wardwizard Foods and Beverages Ltd appoints Deepak Nambiar as head of corp comm

    Wardwizard Foods and Beverages Ltd appoints Deepak Nambiar as head of corp comm

    Mumbai: Wardwizard Foods and Beverages Ltd has appointed Deepak Nambiar as the head of corporate communications. With over two decades of experience, Nambiar will lead the company’s communication strategies to enhance brand presence and drive stakeholder engagement in the food and beverage sector.

    Nambiar’s distinguished career includes a successful tenure as head of sales and marketing at The Indian Express Newspaper Group, where he honed his skills in communication, public relations and marketing. His career trajectory, which began in electronic media, has endowed him with a comprehensive understanding of both traditional and digital communication channels, making him well-equipped to navigate the complexities of the modern media landscape.

    As the head of corporate communications, Nambiar will focus on elevating the company’s communication efforts, driving brand visibility, ensuring cohesive and effective messaging across all platforms and strengthening relationships with key stakeholders. His expertise and strategic foresight will play a critical role in enhancing the company’s corporate reputation and supporting its growth initiatives.

    Expressing confidence in Nambiar’s leadership, Wardwizard Foods and Beverages Ltd chairperson and managing director Sheetal Bhalerao said, “We are pleased to welcome Deepak Nambiar to our leadership team. His vast experience in strategic marketing and communications, coupled with his innovative approach, aligns perfectly with our vision for the future. We are confident that with his experience, our brand will be able to establish a stronger connect with all our stakeholders through effective communication strategies and help the brand achieve better visibility, reach and recall with regards to our target customers and stakeholders.”

    Speaking about his appointment, Wardwizard Foods and Beverages Ltd head of corporate communications Deepak Nambiar said, “It is indeed a privilege to join the Wardwizard Group and be bestowed with the responsibility of spearheading the communications mandate for Wardwizard  Foods and Beverages Ltd. I thank the leadership and especially, Sheetal Bhalerao, for the opportunity. The brand already has a strong foundation and connect with the audience. My focus will be to take this relationship and connection to the next level and achieve deeper meaningful relationships with stakeholders.”

    Wardwizard Foods and Beverages Ltd is focused on a proactive approach to corporate communications, with Nambiar’s appointment highlighting the company’s commitment to its operations. As the company expands, Nambiar’s leadership will be key in creating effective narratives for consumers, investors, and other stakeholders.

  • CHUK launches ‘CHUK Worth It’ campaign

    CHUK launches ‘CHUK Worth It’ campaign

    Mumbai: CHUK, the flagship brand of Pakka, has launched its latest “CHUK Worth It” campaign to solidify the brand’s premium status in the disposable tableware market. The campaign has been strategised to highlight the three key features of CHUK’s tableware products: exceptional sturdiness, resistance to sogginess, and prevention of oil seepage.

    As a part of the ‘CHUK Worth It’ campaign, CHUK has produced three impactful videos. One video targets individual consumers and concludes with the tagline “Don’t want drama?,” emphasising the hassle-free experience CHUK products offer. The other two videos focus on business-to-business (B2B) audiences, including restaurants, quick-service restaurant (QSR) chains, caterers, and other food service providers. These videos feature the tagline “Want happy customers?,” highlighting how CHUK’s products can enhance customer satisfaction for businesses.

    With this campaign, CHUK aims to showcase its vision of meeting the requirements for premium quality disposable tableware in B2C and B2B markets. By emphasizing the brand’s superior qualities and benefits, CHUK seeks to differentiate itself in the competitive disposable tableware market and reinforce its premium positioning.

    Business head, compostables division Satish Chamyvelumani said, ”In today’s fast-paced world, consumers and businesses are seeking products that deliver not just on functionality, but on experience. With our ‘Chuk Worth It’ campaign, we’re not just showcasing our products but reinforcing our commitment to excellence. Contributing towards a cleaner earth has always been at the core of our functioning, and this campaign aligns with our vision. CHUK doesn’t just offer disposable tableware; it offers products that elevate dining experiences and help businesses delight their customers. This campaign embodies our belief that when it comes to quality and reliability, CHUK is always worth it.”

  • Reliance General Insurance launches its #BachaateRaho campaign

    Reliance General Insurance launches its #BachaateRaho campaign

    Mumbai: Reliance General Insurance, a general insurance company, has released a special film this Raksha Bandhan #BachaateRaho, that beautifully encapsulates the special bond between siblings.

    The film showcases the promise of mutual care and support, shielding each other from life’s challenges. While grand gestures are cherished, the campaign highlights the sweet, everyday moments that truly define the sibling bond, the moments you’ll recall for life.

    The film opens with a father and daughter engrossed in watching a cricket match. The younger brother enters the home panicked and approaches his sister for help. The sister then comes to his rescue in a relatable slice of life, everyday scenario, encouraging her father to prepare to make his son a cricket star in the future.

    The film narrates the beauty of this unbreakable bond while subtly integrating the fact that relationships are more important than any circumstances. Like in the film, the car hit by the brother is protected by reliance general insurance, and the subtly integrates features, such as instant video claim assistance and door-to-door pick-up and drop services, positioning the company as a reliable partner. Just like how siblings have each other’s back, Reliance General Insurance has our back, too, offering support and convenience at every step.

    Conceptualised and executed by SoCheers, the film is promoted across digital and social media platforms.

    Reliance General Insurance chief distribution officer Prabhdeep Batra commented, “With #BachaateRaho, we aimed to strengthen the emotional bond with our audience by associating Reliance General Insurance to the dependable and caring nature of sibling relationships. Just as siblings always have each other’s back, we are committed to being there for our customers during life’s health emergencies, reinforcing our promise to protect and support them every step of the way.”

    SoCheers Films director Jitendra Hirawat said, “When we talk about Raksha Bandhan, we immediately resonate with our sibling bonds and the playful banter. We crafted a heart-warming ad film that captures a relatable sibling moment, mirroring the familiar bond we share with them. By subtly integrating Reliance General Insurance’s services, we draw a parallel between these small acts of care and the brand’s commitment to supporting its customers throughout life challenges.”

  • NP Digital India and ResQ Jewelry unveil ‘#ReclaimTheMidnight’ campaign

    NP Digital India and ResQ Jewelry unveil ‘#ReclaimTheMidnight’ campaign

    Mumbai: NP Digital India, a performance-driven creative digital marketing agency has unveiled its latest campaign for ResQ Jewelry, ‘#ReclaimTheMidnight,’ in celebration of Independence Day. This campaign addresses the ongoing issue of women’s safety and lack of independence with a compelling narrative and impactful visuals.

    The campaign’s video opens with a historic reference to Pt Jawaharlal Nehru’s midnight speech, evoking the aspirations tied to our nation’s hard-won freedom. As the narrative shifts to the present day, we see a young woman reflecting on how far we’ve come, yet grappling with the stark reality that true freedom is still out of reach for many women. The video highlights the pervasive fear that still limits women’s freedom at night.

    https://www.instagram.com/reel/C-qiMvvi4Gp/?igsh=bHVwYzc2bDZsZHpy

    “Through this campaign, we aim to shed light on the pressing issue of women’s safety and true independence in today’s world,” said NP Digital India CEO and co-founder Prady. “By integrating ResQ Jewelry’s Shakti and Maitri products into our narrative, we emphasize that true independence should be limitless and fearless.”

    The campaign features ResQ Jewelry’s Shakti pendant, symbolising empowerment and protection. The protagonist’s interaction with the product highlights its role in enhancing personal safety and freedom.

    “At ResQ Jewelry, we believe that true independence means feeling secure and empowered at all times. We are excited to collaborate with NP Digital India to bring this vision to life and inspire women to embrace their strength and confidence,” said ResQ Jewelry founder Kavita.    
     

  • Colors Kannada’s ‘Namma Desha, Namma Hemme’ lights up I-Day celebrations

    Colors Kannada’s ‘Namma Desha, Namma Hemme’ lights up I-Day celebrations

    Mumbai: Patriotic fervour was at its peak as India celebrated its 78th Independence Day this Friday. Joining the spirit, Colors Kannada, known for its commitment to nonstop entertainment, hosted ‘Colorful Independence Day celebrations’ across the state as part of its Namma Desha, Namma Hemme (Our Country, Our Pride) campaign.  

    Television stars like Rithvik Krupakar, Tanvi Rao, Spandana Somanna, Sushma Naanaiah, Mouna Guddemane, Chandraprabha and others participated in Independence Day celebrations at schools across 31 districts, adding a special touch to the initiative. This marked a historic milestone as it was the first time a television channel had taken such a huge step in celebrating Independence Day on such a grand scale.

    Colors Kannada’s distinctive Independence Day celebrations not only captured the patriotic spirit but also deepened the channel’s bond with its audience. Covering 31 districts across Karnataka, Colors Kannada set a new benchmark as a homegrown brand by sending its artists—each hailing from their respective district to participate in the local flag-hoisting ceremonies.

    These artists, deeply connected to their roots, embodied Colors Kannada’s dedication to connecting with the people and celebrating national identity. Following the flag hoisting, our artists visited renowned temples to promote the “Maharshi Darshana” program and savoured local cuisine at popular eateries to promote the “SaviRuchi” program. Exclusive videos from these visits will be featured in our shows, offering our viewers an extra special experience.

    Colors Kannada business head Prashanth Nayak shared his excitement on the initiative: “As a brand, we launched the ‘Namma Desha, Namma Hemme’ campaign, the first of its kind, to celebrate Independence Day. We believe not just in entertaining our audience but also in upholding the nation’s integrity.”

    Viacom18 cluster head – Kannada Sushma Rajesh said, “Colors Kannada has a reputation for launching unique campaigns that go beyond content, extending brand outreach as well. We are extremely proud of this unique initiative, a milestone for any GEC across the country. As a brand, we take pride not only in delivering fresh entertaining content but also in showing our commitment to the nation.”

    Participating at the celebrations in Mysuru, Ramachaari famed Rithvik Krupakar expressed deep pride, saying “it was proudest moment of my life to celebrate Independence Day with all of you. This day serves as a powerful reminder of India’s rich heritage, the sacrifices of freedom fighters, and unites citizens in celebrating the spirit of Independence Day. I am truly thankful for the opportunity to be part of this special occasion.  

    Karimani actor Ashwin. H AKA Karna said “Being part of the Independence Day celebrations was truly special. Engaging with the audience and participating in the flag-hoisting ceremonies was a proud moment. It felt wonderful to connect with people and celebrate our nation’s spirit in such a meaningful way.”

    Lakshmi Baramma actor Tanvi Rao AKA Keerthi said “This initiative by Colors Kannada is truly commendable. As artists, being involved in Independence Day celebrations and performing our duties was a privilege. Engaging with people and taking part in flag-hoisting ceremony filled us with pride.”

     

     

     

     

  • Kotak Securities unveils Tez – a Kotak Neo ad campaign

    Kotak Securities unveils Tez – a Kotak Neo ad campaign

    Mumbai: Kotak Securities has launched an exciting new ad campaign for Kotak Neo, titled Tez, aimed at the fast, smart, and intelligent investor who enjoys trading on the go. This campaign celebrates the growing community of Tez investors passionate about investing and actively contributing to India’s transformation from a nation of savers to a nation of investors.

    “Tez is a step towards staying connected with today’s smart, informed investors and traders who prefer a fast-paced life. The campaign focuses on these Tez investors who like to stay ahead using Kotak Neo for a seamless investment experience,” said Kotak Securities Ltd CMO Iti Mehrotra. She added, “At Kotak Securities, it has been our continuous endeavour to create better solutions for our customers. We have designed Kotak Neo with an intuitive investment interface that combines investment-friendly features with competitive pricing plans for both youth and traders, powered by  research and insights.”

    Kotak Neo is a technology-first online trading and investing app that is speed-intensive, perfectly aligning with the fast-paced lives of today’s investors. The ad campaign highlights the accessibility and power of choices that the app delivers to enhance the overall trading experience of its users.

    Cartwheel Creative Consultancy founder and creative director, Ramki Desiraju said, “The campaign, in an entertaining way, shows how truly tez people are great at ‘Neo-trading’ and not just shopping,  gaming, or streaming, helping them stay ahead in life. The Tez campaign leverages the brand’s trusted legacy and combines it with the user-friendly technology of the Kotak Neo app. It positions Kotak  Securities as the ideal partner for traders and investors seeking a fast, convenient, and empowering  trading experience.”