ITV

Category: Media and Advertising

  • Annapoorani shines through Zee Tamil’s creative campaign

    Annapoorani shines through Zee Tamil’s creative campaign

    Mumbai: Zee Tamil, a major entertainment channel, is known for its popular fiction and reality shows that receive strong viewer support. The channel has presented several world television premieres, offering a mix of entertainment that has been well-received. In addition, Zee Tamil has organized various activities related to some of their key programs, demonstrating their commitment to making a positive societal impact.

    The channel recently premiered Nilesh Krishna’s epic directorial, Annapoorani. Aired last month on 23 July, the movie garnered a massive viewership, marking a significant turnaround for the movie which previously faced considerable negative criticism. Featuring a stellar ensemble including lady superstar Nayanthara, Jai, Poornima, Karthik Kumar, Sathyaraj, Losliya, and Redin Kingsleym the movie which follows the inspiring story of a young woman – Annapoorani – did not get great reviews.

    Annapoorani follows the titular character’s struggle as she pursues hotel management while facing family pressure for an arranged marriage, encountering various challenges along the way. Despite its engaging narrative and strong performances, the film received significant criticism during its theatrical and OTT releases. To shift the conversation and highlight the film’s culinary theme, Zee Tamil launched the ‘Parthal Pasi Theerum’ campaign ahead of its world television premiere.

    This initiative invited viewers to support a cause by giving a missed call to a dedicated number during the film’s broadcast. For every 10 unique missed calls received, Zee Tamil committed to sponsoring a meal for those in need through a partnership with the NGO Thagam Foundation. The campaign was promoted through press releases and engagement with food bloggers and influencers on social media, generating positive attention for the film. The strategy was well-received and contributed to a strong rating for the premiere. Additionally, Zee Tamil sponsored meals for 5,000 people through their partners.

    Zee Tamil’s initiative with Annapoorani highlights the effectiveness of integrating social causes with entertainment, turning a challenging situation into a meaningful engagement with viewers and presenting the film positively.

    Zee Tamil chief channel officer Ramanagiri Vasan commented on the success of the campaign, stating, “We recognized the inherent potential of Annapoorani and were committed to reintroducing the film in a manner that would resonate with our audience. The Parthal Pasi Theerum campaign was our endeavor to ensure we transform the negative perception around the film into a constructive and meaningful discourse. The tremendous feedback from viewers, along with the strong TRP performance, reflects the success of our campaign. We are proud to have turned the conversation around ‘Annapoorani’ into something that could make a real difference.”

    Director Nilesh Krishna also expressed his gratitude, saying, “During the initial release of Annapoorani, we encountered several unforeseen challenges. However, Zee Tamil’s approach with the Parthal Pasi Theerum campaign was exemplary. Their initiative was instrumental in not only altering the narrative surrounding the film but also fostering a deeper connection between it and the audience and I must commend their effort, which is reflected in the ratings and audience response we’ve got.”

    Zee Tamil’s approach to rebranding Annapoorani demonstrates how strategic marketing and community engagement can shift public perception, turning the film into a positive topic of discussion and reinforcing the channel’s commitment to meaningful entertainment.

  • Swiss Beauty onboards Vidushi Goyal as chief marketing officer

    Swiss Beauty onboards Vidushi Goyal as chief marketing officer

    Mumbai: Swiss Beauty, an Indian cosmetics brand, announced the appointment of Vidushi Goyal as its chief marketing officer. She will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, along with its emerging categories and sub-brands.

    Vidushi brings a wealth of experience in digital-first marketing and brand building to Swiss Beauty. She will spearhead the brand’s growth by establishing a unique identity and building differentiation in the fast-paced beauty & personal care segment. Her focus will be on staying ahead of trends and implementing new-age marketing strategies within the company.

    Before joining Swiss Beauty, Vidushi served as vice president of marketing at Mamaearth (Honasa), where she led the marketing efforts for the personal care and baby care portfolio. During her tenure, she played a pivotal role in scaling Mamaearth from a 100 cr ARR brand to over 1000 Cr in just three years. Vidushi also contributed to positioning Mamaearth as a purpose-led brand with the brand tagline “Goodness Inside” from 2019 onwards. She has also held key positions at ShopClues, d.light Energy, and FCB+Ulka, where she led multiple award-winning brand campaigns.

    Swiss Beauty CMO Vidushi Goyal said, “I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles.

    Welcoming Vidushi, Swiss Beauty co-founder & director Mohit Goyal said, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers.”

    Vidushi holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.

  • Stone Sapphire India Pvt Ltd appoints Shobhit Singh as the CEO

    Stone Sapphire India Pvt Ltd appoints Shobhit Singh as the CEO

    Mumbai: Stone Sapphire India Pvt Ltd, a manufacturing and distribution company, has announced the appointment of Shobhit Singh as chief executive officer (CEO). Previously serving as director, Singh’s new role is a strategic move aimed at enhancing the company’s market position and expanding its reach across various sectors.

    Shobhit Singh, who has been instrumental in driving growth and innovation within the company, brings a wealth of experience and a visionary approach to his new role. Under his leadership, Stone Sapphire India Pvt Ltd aims to become the world’s largest iconic distribution brand company, focusing on relevance and value-added products across multiple categories.

    “I am honoured to step into the role of CEO and lead Stone Sapphire into its next phase of growth,” said Stone Sapphire India Pvt Ltd CEO Shobhit Singh. “Our vision is to bring iconic and relevant brands to the Indian retail market, catering to diverse customer needs. We aim to achieve a significant milestone of clocking INR 1,000 crore in revenue over the next four years while maintaining our commitment to quality and customer satisfaction.”

    Stone Sapphire India Pvt Ltd, known for its diverse product range, including toys, stationery, homeware, and sports equipment, is set to adopt a sector-agnostic approach. The company plans to expand its portfolio to include fast-moving consumer goods (FMCG) and other household categories. This strategic shift aims to capture a larger share of the Indian retail market by introducing brands that bring value and relevance to customers.

    “Stone Sapphire’s journey started with a strong focus on kids’ products, but we are now moving towards a broader market presence,” added Singh. “Our goal is to cultivate purpose-driven brands that not only meet customer needs but also enrich the lives of our employees, dealers, and distributors. We are committed to creating a business that is relevant to all stakeholders, including suppliers, consumers, investors, and partners.”

    In addition to expanding the product portfolio, Stone Sapphire India Pvt Ltd is focused on strengthening its distribution network. The company recently opened a new office in Noida in addition to its offices in Mumbai and Baroda, along with depots in Delhi and Bangalore. This expansion is part of a larger strategy to make the company’s distribution system more robust and efficient.

    “We believe that our people are the cornerstone of our success,” said Shobhit Singh. “We are investing in hiring top talent at various levels, including CXOs, to bring best practices and professional expertise into the company. Our aim is to create a business that thrives on innovation, technology, and strategic growth.”

    Outside of his professional responsibilities, he enjoys sports and meditation. His commitment to personal well-being and continuous learning reflects the company’s values of positivity and persistence.

    With Shobhit Singh at the helm, Stone Sapphire India Pvt Ltd is poised for a transformative journey, aiming to set new benchmarks in the Indian retail market.

     

  • ACKO honours Chennai with ‘Chennai Kaaran’ song by Arivu and Sanjay Subrahmanyan

    ACKO honours Chennai with ‘Chennai Kaaran’ song by Arivu and Sanjay Subrahmanyan

    Mumbai: As Chennai gears up to celebrate the 385th Madras Day, ACKO, India’s leading D2C insurer, brings out an exciting new music video anthem – ‘Chennai Kaaran’ (Proud Chennaite), that pays homage to the changing face of the city. Headlined by two icons of the city’s musical scene – Arivu and Sanjay Subrahmanyan, the anthem serves as a heartfelt tribute, highlighting the deep spirit and pride of being a true Chennaikaaran.

    The Tamil rap sensation Arivu, with his flawless flow of verses and spirit of activism, joins hands for the first time with the carnatic genius of Sanjay Subrahmanyan for the anthem. Together, they paint a vivid picture of Chennai that beautifully blends the city’s modern swag with its deep-rooted traditions.

    The vibrant and ever-evolving spirit of Chennai, which embraces change while staying deeply rooted in its values and traditions, mirrors ACKO’s commitment to revolutionizing the insurance industry. Just as the city seamlessly blends progress with heritage, ACKO is dedicated to innovating and challenging conventional insurance practices, all the while staying true to the core principles of customer centricity. ACKO underscores this synergy using the universal language of music.     

    Commenting on the Chennai anthem launch, ACKO chief marketing officer Ashish Mishra said, “Chennai has always been a key market for ACKO and the overwhelming support we’ve received from our ~5,00,000 customers reflects the strong bond we’ve built with the city.. The positivity we were able to generate through our actions, especially during challenging times like last year’s Cyclone Michaung, where our swift response and efficient claim process were highly appreciated, have held us in good stead. With ‘Chennai kaaran,’ we’re celebrating Chennai’s unique spirit using a language that is universal – Music, but talent that is rooted to the city. From the artists to the technical team behind this anthem, everyone is from Chennai. I’m confident this anthem will deeply resonate with anyone who belongs to the city.”

    Speaking about the association with ACKO on the Chennai music video, Arivu said, “It was a sheer pleasure to collaborate with a brand like ACKO that understands the city and takes pride in celebrating the joys of its people. The creative freedom the brand extended on this project was truly commendable. I am happy to be able to work with Sanjay Sir and give back to my city through our music.”

    Speaking about the song, Sanjay Subrahmanyan said “This song was an experiment for me that turned out just right. I truly enjoyed working on it and collaborating with Arivu. ACKO was instrumental in bringing us together and giving us the space to put forth this unique anthem. That its release coincides with Madras Day makes it even more memorable.”

    The video is now available and will be promoted across various platforms, including radio, social media, Spotify, and Apple Music.

  • Vita Student appoints Shayon Dasverma as head of marketing for South Asia, SEA & MENA

    Vita Student appoints Shayon Dasverma as head of marketing for South Asia, SEA & MENA

    Mumbai: Vita Student, the UK’s premium student accommodation brand, has announced the appointment of Shayon Dasverma as the head of marketing for South Asia, Southeast Asia (SEA), and the Middle East and North Africa (MENA) regions.

    With over a decade of experience in digital marketing and a strong educational background from the Indian Institute of Management (IIM) Indore, Shayon Dasverma brings a wealth of expertise and innovative thinking to his new role. As a passionate leader in the marketing field, Shayon is well-equipped to drive the growth and expansion of Vita Student across these diverse regions. In his new position, Shayon will oversee the development and execution of marketing strategies tailored to the unique needs of international students from different cultural backgrounds. His approach is deeply rooted in a data-driven methodology, ensuring that all campaigns are precisely targeted and resonate with the students.

    “I am excited to be a part of Vita Student and to contribute to its mission of providing exceptional living experiences for students worldwide,” said Shayon Dasverma. “This role offers a unique opportunity to not only expand our brand’s reach but also to positively impact the lives of students by offering them a supportive and vibrant community. I look forward to working with the talented team at Vita Student and bringing innovative marketing strategies to life across emerging markets. Together, we aim to create an environment where students can thrive academically and personally, ensuring that Vita Student remains the preferred choice for those seeking a home away from home.”

    Shayon is recognised for his leadership skills and his capacity to inspire and motivate teams to achieve outstanding results. His forward-thinking approach and commitment to utilising the latest digital marketing tools and technologies have been key factors in his success. Shayon’s appointment comes at a time when Vita Student is expanding its presence in India and other key markets, offering students luxurious and practical living spaces that ensure comfort and support throughout their academic journey.

  • Narayana Health SRCC launches 360° campaign celebrating parental instincts

    Narayana Health SRCC launches 360° campaign celebrating parental instincts

    Mumbai: Narayana Health SRCC Children’s Hospital is to announce the launch of its latest campaign in Mumbai. This comprehensive 360-degree campaign celebrates the innate wisdom and instincts of parents, emphasizing the trust they place in Narayana Health SRCC Children’s Hospital for their children’s wellbeing.

    The core thought behind the campaign is the unwavering belief that parents inherently possess the wisdom and instincts to make the best decisions for their children. This campaign leverages the profound trust and confidence parents place in their judgment and extends it to their choice of healthcare provider. The consumer insight driving this campaign is the understanding that parents are deeply invested in ensuring their children’s health and will naturally gravitate towards institutions that they perceive as trustworthy, competent, and caring. By celebrating and validating the parental instinct to choose what is best for their children, Narayana Health SRCC Children’s Hospital positions itself as a trusted partner in paediatric healthcare, reinforcing its commitment to providing exceptional care and building a strong emotional connection with families.

    Commenting upon the campaign Narayana Health chief marketing officer Dr Ashish Bajaj said, “At Narayana Health, we deeply value and respect the instincts and wisdom of parents when it comes to their children’s well-being. Our new campaign is both a celebration of parental instincts and a tribute to the trust that over 1.65 lakh parents have placed in us over the last 7 years. Via the campaign, we aim to reaffirm our commitment to being the healthcare partner that parents can always rely on for their children’s health and happiness”.

    Narayana Health country head of brand & marketing Abhishek Misra said “Our latest campaign is a direct reflection of our deep understanding and appreciation of the profound instincts that guide parents in making decisions for their children. We recognize that parents trust their own judgment when it comes to their children’s health, and this trust is central to our campaign. By celebrating the innate wisdom of parents, we are not just promoting our services but affirming our role as a supportive and reliable partner in their journey of healthcare”

    The campaign which shall run over 3 months, has been executed across multiple media formats including Print, OOH Media, RWA screens, Digital & social media amongst others to ensure widespread reach and engagement.

  • SW Network appoints Alin Choubey as business head – Delhi

    SW Network appoints Alin Choubey as business head – Delhi

    Mumbai: Advertising agency SW Network has announced Alin Choubey as the new business head of its Delhi office. In this crucial management role, Alin will lead the agency’s strategic initiatives and operations at the Delhi office. His vision and leadership qualities will be instrumental in further steering the leading agency towards its growth objectives and enhancing operational capabilities.

    Bringing a wealth of experience to SW Network, Alin has held influential positions at prominent agencies including Foxy Moron, Chimp&z Inc., Herald Digital, and many more. His extensive background in digital marketing and advertising has seen him drive impactful campaigns and build strong relationships with top brands, CMOs, and marketing leaders.

    In his new role at SW Network, Alin will oversee client management, campaign innovation, P&L responsibilities, and the continuation of an already established collaborative team culture. He will directly work with SW Network co-founders Pranav Agarwal and Raghav Bagai to advance the agency’s strategic and operational initiatives.

    Commenting on the appointment, SW Network co-founder Pranav Agarwal said, “Alin’s arrival marks a strategic move for SW Network. His deep industry expertise and track record of delivering immaculate and transformative results definitely align with our vision for expansion, creative and operational excellence, and delivering business impact for our partners. We look forward to leveraging his insights to drive continued success.”

    SW Network co-founder, Raghav Bagai, added, “Alin’s appointment highlights our constant commitment to elevating our agency’s strategic capabilities and our never-ending quest to drive value for our clients. His history of innovative leadership in this industry will undoubtedly enhance our ability to deliver exceptional integrated advertising solutions and build robust client relationships.”

    Reflecting on his new role, Alin Choubey expressed, “I am thrilled to join SW Network, at this critical juncture. Raghav and Pranav’s unwavering commitment to creative and operational excellence resonated deeply with me. I am eager to bring my experience to the table, contributing to the continued growth of our clients and enhancing the strategic capabilities of our agency. Together, we will strive to achieve a perfect balance between scale and innovation, delivering exceptional results for our partners.”

  • Godrej Properties launches #WhereTrustResides campaign

    Godrej Properties launches #WhereTrustResides campaign

    Mumbai: Godrej Properties Ltd (GPL), a real estate developer in India, recently announced the launch of its visionary campaign, #WhereTrustResides. Home buying is a significant milestone in an individual’s life, with trust being the top priority for consumers. While many seek elevated lifestyles, designer homes, and premium amenities, the need for trust remains constant.

    Recognising the uncertainty surrounding the home-buying journey, Godrej Properties aims to address this by simplifying real estate and educating consumers on what to consider at each stage. To convey this message, the brand introduced a nine-year-old character named Diya.

    In the campaign’s digital video, Diya represents today’s home buyers, reflecting their explorations, excitement, and concerns. The story follows her as she explores the real estate world, starting with her parents buying a Godrej home. While her parents trust the brand, Diya remains skeptical. Her journey to determine if Godrej can be her dream home is used by the brand to address common concerns of home buyers, reinforcing trust in the #WhereTrustResides campaign.

    In just the first tranche of the campaign, Diya’s innocent curiosity has already garnered over 100 million views across social media platforms like Instagram, Facebook, YouTube, and LinkedIn.

    Speaking about the campaign, Godrej Properties Ltd CMO Lalit Makhijani said, “At Godrej Properties, we recognize the significant impact that trust plays in the home-buying journey. Through #WhereTrustResides and Diya’s explorations, our objective is to create a platform that echoes home buyers’ voices to ensure a transparent and stress-free journey for them. This campaign resonates with our dedication to building enduring relationships with our homebuyers founded on trust and excellence.”

    The build-up of the campaign began with videos showing various stakeholders at Godrej Properties preparing for Diya’s arrival. As curiosity grew about ‘who Diya is,’ a vending machine appeared on Friendship Day at various Godrej Properties locations across India. Diya interacted with 4,500 people from the Godrej community, sharing not only chocolates but also her thoughts about her Godrej home.

    The next phase of the campaign will witness Diya exploring various aspects of the brand like quality, thoughtful design, sustainability, community building and more.