ITV

Category: Media and Advertising

  • Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing

    Coca-Cola India Southwest Asia appoints Greishma Singh as vice president of marketing

    Mumbai: Coca-Cola India Southwest Asia (INSWA) Operating Unit (OU) announced Greishma Singh as vice president of marketing effective 1 Sept 2024. She was most recently vice president of Customer and Commercial Leadership (C&CL) for the INSWA OU.

    Greishma will succeed Arnab Roy, who was recently named Global Category President, Coca-Cola Trademark.

    “Across her roles, Greishma has been a high-impact leader with a reputation for collaboration and inspirational people leadership,” stated Coca-Cola India Southwest Asia president Sanket Ray. “She has had significant wins most recently as the leader of C&CL driving key commercial initiatives and partnerships with customers and we are excited to see her move into lead marketing.”  

    Greishma has been with The Coca-Cola Company for a little over 15 years. During this time, she has held roles of increasing responsibility across Marketing, Strategy and C&CL in Australia and India. In her most recent role in India, she enabled Coca-Cola India to deliver revenue leverage while holding affordable price points, ramping up distribution to an all-time high and shaping the business to build a competitive advantage in critical emerging channels offline and online.

    Prior to rejoining INSWA, as part of the South Pacific Business Unit, Greishma held a variety of roles in marketing – delivering strong outcomes across various brands like Glaceau, Vitaminwater, and Powerade. She then moved into the strategy function, holding roles across business intelligence and planning.  She completed her tenure in South Pacific heading the Strategy & Insights team for the Business Unit and leading the definition and implementation of the long-term growth strategy for the system in Australia.

    Greishma joined the company in 2008. Over the years she has displayed a strong grounding in entrepreneurial accountability and has fostered a sense of passion for high-performing teams.

    Greishma received her MBA from the Indian School of Business, Hyderabad and has a bachelor’s degree from Colorado College.

    In her new role, she will continue to be based in India along with her family.

  • Ambuja Cements, ACC to power eighth edition of the Adani Ahmedabad Marathon

    Ambuja Cements, ACC to power eighth edition of the Adani Ahmedabad Marathon

    Mumbai: Adani Sportsline has announced that the highly anticipated eighth edition of the Adani Ahmedabad Marathon is going to be powered by Ambuja Cements and ACC, the cement and building material companies of the Adani portfolio. This partnership highlights a fusion of strength, reliability, legacy, and trust aligning seamlessly with the values and spirit of the marathon.

    The Adani Ahmedabad Marathon, to take place on 24 November 2024, aims to inspire thousands of participants to push their limits and achieve personal milestones. With Ambuja Cements and ACC joining as principal sponsors, the event will ensure an unparalleled experience, reinforcing the marathon’s stature as one of India’s premier athletic runs.

    This year’s marathon will begin and end at the picturesque Sabarmati Riverfront and the Bib Expo for the participants will be held at the Sabarmati Riverfront Sports Park, which boasts of state-of-the-art sporting facilities. Participants can choose from four categories: the full marathon (42.195 km), the half marathon (21.097 km), the 10 km run, and the 5 km run.

    The Adani Ahmedabad Marathon is certified by the Association of International Marathons and Distance Races. In 2023, the marathon introduced a new course, and this will be the second time it takes place on this scenic route. The track, which spans the city, includes iconic locations such as the Atal Bridge, Gandhi Ashram, and Ellis Bridge. The seventh edition of the Adani Ahmedabad Marathon saw over 22,000 participants. The marathon kicked off the journey in 2017 in Shantigram, and is currently going strong in its eighth edition.

    The partnership between Adani Sportsline, Ambuja Cements, and ACC goes beyond this sponsorship; it represents a celebration of mutual values and a dedication to promoting health and community. By joining forces with two of India’s most esteemed cement brands, the marathon highlights the significance of a strong foundation — both in construction and in personal development.

    Adani Group CEO – cement business, Ajay Kapur said, “We are pleased to announce our association with the Adani Ahmedabad Marathon. This collaboration reflects our shared values of resilience, sustainability, and community empowerment. Just as our innovative construction solutions aim to build a stronger, more sustainable India, the Adani Ahmedabad Marathon inspires individuals to push their limits and cultivate a healthier, more united nation. Sports play a pivotal role in nation-building by promoting teamwork, dedication, and a spirit of perseverance. Together, we are going beyond constructing buildings and contributing to the foundation of a robust and vibrant society.”

  • IndIAA Awards 2024 sees nation’s leading brands & agencies bag top awards

    IndIAA Awards 2024 sees nation’s leading brands & agencies bag top awards

    Mumbai: The 9th edition of the IndIAA Awards presented by the  India Chapter of the International Advertising Association saw the finest minds of advertising converge to celebrate creativity and excellence in the industry.

    OPEN was the associate partner, while Teads, Mobligent Media Pvt Ltd, The Indian Express, Dinamalar and  Bobble AI were Supporting Partners for the illustrious event.

    An annual endeavour to identify, encourage and honour storytelling at its unique and creative best, the IndIAA Awards 2024 once again set the benchmark for unearthing stellar campaigns from the advertising industry’s finest.

    Spread across 19 different segments and categories, more than 15 agencies were rewarded for their bold ideas, fresh concepts and gripping content during the event.

    Chosen from a select list of more than 300 nominees, the year’s awards saw a tough fight in many categories, with judges also awarding joint awards in one special segment.

    IAA

    Creative agencies like Ogilvy fetched 4 trophies, while Moonshot fetched 3. Other agencies to win were MullenLowe Lintas, tgthr, Talented, Manja, Enormous Brands, Toaster, BBH India, The Script Room, Havas Media and McCann Worldgroup.

    IAAIAA

    On the brand side, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in the ‘Online Classifieds, Commerce and Services’ segment.

    IAA

    Google fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign, while TVS Motor Company won an award for its ‘Protect Little Riders’ campaign.

    IAA

    IndIAA Awards ‘Voice of Change’ category saw two joint winners take home the trophy as Ogilvy and Talented shared the coveted trophy.

    IAA

    ‘Tempest Advertising’ was honoured with the esteemed IAA Cause Related Award for their compelling and transformative Awareness Campaign on Autism.

    IAA IndIAA Awards chairman Abhishek Karnani said, “This is the 9th edition of the IAA IndIAA Awards, a unique creative award show that recognizes advertising excellence. The esteemed presence of the country’s top marketers, creative agencies, media agencies, production houses, PR agencies and industry leaders here tonight is a testament to the significance of this occasion.

    Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade. Another distinguishing feature of the IndIAA Awards is that the judging is carried out by senior marketers who own and invest in the brands. This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising. As we gather to recognize the best from July 2023 to June 2024, let’s also celebrate IAA’s unwavering commitment to demonstrating how creativity can be a force for good.”

    IAA

    Hindustan Unilever Limited jury chairman, and CEO & managing director Rohit Jawa said, “As we celebrate the ninth year of this remarkable event, I am truly honoured to have served on the jury. The IndIAA Awards continue to stand out for their commitment to recognizing campaigns that genuinely impact consumers. Today’s marketing landscape is brimming with dynamic and fresh creative thinking, and it’s inspiring to see how big ideas and storytelling drive not only commercial success but also cultural influence.” 

  • Clinikally sponsors Women’s Football League second edition

    Clinikally sponsors Women’s Football League second edition

    Mumbai: Clinikally, an e-pharmacy platform for skin and hair care has recently announced to sponsor the second edition of ‘Women’s Football League’ in Delhi launched by Kica, an activewear brand and Net Gala – a social sports organisation in New Delhi. The event is planned to be held from 24 Aug to 15 Sep, with matches scheduled across consecutive Saturdays.

    The announcement is aimed at Clinikally’s mission to promote women in sports and give them an avenue to participate and showcase their talents across all walks of life. By supporting the Women’s Football League, Clinikally aims to encourage women to champion a male-dominated sport – football, cultivate an inclusive community and inspire the future female athletes.

    Talking about the inception of the league, Kica and Net Gala founders Aneesha Labroo and Shayoni Nair said, “As we deeply believe in the transformation power of sport, we are focused on providing women a platform and a community to play with. After co-hosting four successful large-scale Pickleball events in Delhi, we are now bringing a shift in a male-dominated sport, football. This time, we are delighted to have Clinikally onboard, which will help us to motivate women to enhance their beauty along with their physical strength.”

    The league will announce 10 winners and 10 runners up, out of 70 participants. However, as part of its commitment to make healthy skin and hair care accessible to all, Clinikally will offer its exclusive gift hampers to each participant in the league.

    Delighted with the announcement, Clinikally founder Arjun Soin said, “Our decision to be one of the active partners in Women’s Football League is in sync with our belief in the power of women in sports, especially in football. We are excited to be a part of this initiative and look forward to cheering on the talented players, making the edition an enriching one.”

    The Women’s Football League is a tournament focused on female football talent, with teams from across Delhi competing to win their spot. Hence, Clinikally has undertaken the initiative to back the powerful performances of Delhi’s Lionesses on the field.

    The Women Football League is planned to kickstart with its first match on 24 August at Adidas Base, Chattarpur, followed by other matches, featuring seven teams, consisting of 70 women in total. The matches will last 50 minutes and will be played in a 7v7 format.

  • Mobil becomes performance sponsor for Indian Racing Festival 2024 edition

    Mobil becomes performance sponsor for Indian Racing Festival 2024 edition

    Mumbai: The Indian Racing Festival (IRF) has onboarded  Mobil, a name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high-performance engine oils of Mobil elevating the fast-growing motorsport sector by powering the high-speed cars of the IRF with their advanced lubricants, delivering unmatched performance and reliability as the six teams in the Indian Racing League (IRL) and eight teams in the Formula four Indian Championship (F4IC) will be competing against each other.

    Powered by Mobil 1 5w – 40, a full synthetic engine oil helps deliver excellent all-around performance to Formula 4 cars. Its triple action power has a track record of providing exceptional cleaning power and wear protection both on and off the track

    “Mobil’s exceptional expertise and unwavering dedication to innovation seamlessly align with IRF’s mission to deliver extraordinary racing experiences. By integrating Mobil’s superior lubricants and motor oils, we will ensure that our cars perform at their peak, delivering an exhilarating spectacle for our fans while upholding the highest safety standards throughout the Indian Racing Festival season,” said IRF chairman and managing director of Racing Promotions Private Limited (RPPL), promoters Akhilesh Reddy.

    Mobil, a flagship brand under ExxonMobil, has a rich history that celebrates its golden 50-year completion in 2024. Over the last 5 decades, Mobil 1 remains the world’s leading synthetic motor oil brand. It has pushed forward the boundaries of automotive lubricant technology, evolving and improving to keep engines running like new, mile after mile, since 1974.

    “We are excited to partner with the Indian Racing Festival, a platform that aligns perfectly with our dedication to innovation and performance. With ExxonMobil’s cutting-edge technology and IRF’s unwavering commitment to the Indian motorsports ecosystem, we are confident that this collaboration will elevate performance on the tracks this season and provide drivers and fans with an outstanding experience. We look forward to fueling the excitement and contributing to the success of this premier event,” said  ExxonMobil Lubricants PVT LTD CEO Vipin Rana.  

    Promoted by RPPL, the Indian Racing Festival aims to captivate India’s growing motorsports fanbase with two premier championships: the franchise-based Indian Racing League (IRL) and the Formula 4 Indian Championship (F4IC). Featuring top drivers including men and women from India and around the world, IRL 2024 begins on August 24, followed by India’s first-ever night street circuit race at the Chennai Formula Racing Circuit a week later.

    Tickets for Rounds 1 and 2, the latter being the highly-anticipated night street race, are now available on Paytm Insider and it will also be broadcast on Star Sports.

  • NTPC kickstarts campaign for Vigilance Awareness Week 2024

    NTPC kickstarts campaign for Vigilance Awareness Week 2024

    Mumbai: The three-month-long campaign in the run-up to the Vigilance Awareness Week 2024 at NTPC was launched by NTPC’s chief vigilance officer Rashmita Jha at New Delhi on 16 August 2024. Vigilance officers posted across NTPC participated in this programme through video conferencing.

    Speaking on the occasion, Jha appealed all vigilance officers to work on areas outlined by the Central Vigilance Commission for the three-month-long campaign. She asked all the vigilance officers for extensive outreach through various methods such as plays, quizzes, informative videos, audios, jingles, and vendor meetings. She also encouraged exploring innovative approaches to enhance vigilance awareness during the interaction.

    She also urged the vigilance officers to continuously strengthen the culture of integrity both within the organisation and in the broader community for the nation’s prosperity. All senior officials of corporate vigilance were present on this occasion.

  • Spotify India & Amplified Intelligence partner to measure consumer attention across ads

    Spotify India & Amplified Intelligence partner to measure consumer attention across ads

    Mumbai: Spotify India and Amplified Intelligence, which focuses on accurate attention measurement, have shared findings from their research that determines attention benchmarks and norms across the audio streaming platform, and other similar platforms that brands lean into, for targeted advertising. The initiative also highlighted the impact of and relationship between mood and attention across all these advertising platforms.

    Key takeaways included:

    . Spotify video increases brand uplift by 50 per cent: With consistently high short-term advertising strength (STAS)1 scores across the board, Spotify creates an appealing environment for advertisers, spanning both audio and video advertising formats.

    . Advertising on Spotify amplifies the impact of social media campaigns: Combining social media with a presence on Spotify significantly enhances overall attention score for the campaign, resulting in an average increase of 28 points compared to campaigns relying solely on social media.

    . Amplified Intelligence quantified the value of Spotify’s advertising offering by capturing contextual location and mood information, and identifying how these were influenced. Providing granular insights into consumer behaviour in one of the largest markets in the world, the research findings support Spotify’s ability to offer brands a proven opportunity for successfully capturing active attention in India.

    Spotify measured a panel of users’ attention via Amplified Intelligence’s attentionTRACE tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views. Video attention was captured by facial recognition software after consent was acquired from the respondents.

    Spotify head of sales – India, Arjun Kolady said: “Most advertisers have been focusing on determining the appropriate metrics for their campaigns. New findings reveal that creativity showcased on platforms with high attention generates greater impact, ultimately leading to improved business results. Our study with Amplified Intelligence has shown the impactful nature of Spotify’s ad formats and has helped to address the lack of research on visual attention in markets such as India.”

    Amplified Intelligence founder and CEO Karen Nelson-Field added, “One of the key challenges facing brands today is effective storytelling and identifying relevant success metrics. This becomes even more challenging with brief engagement times permeating many digital media formats. Our joint efforts with Spotify into measuring attention and identifying how audiences respond to ads proves how the metric is an ally to magnifying effectiveness and provides a canvas for brands to be able to connect to their audience.”

    Short-term advertising strength – Computed as the percentage of purchases among advertising-exposed consumers divided by the percentage of purchases among non-exposed consumers. This figure is multiplied by 100 giving a score where figures larger than 100, suggest a positive effect of the advertising.

  • Crocs launches new campaign celebrating unfiltered self-expression

    Crocs launches new campaign celebrating unfiltered self-expression

    Mumbai: Crocs, a footwear company has launched a playful and exciting new campaign that engages Gen-Z with a captivating blend of wit, creativity, and fashion. Teaming up with iconic filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry), Crocs presents a campaign that celebrates unfiltered self-expression, encouraging Gen-Z to boldly showcase their unique personalities and redefine what it means to be truly cool.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Orhan Awatramani (@orry)

    This campaign marks Orry’s debut in the #CrocsSquad, and highlights the power of personalization, showing how anyone can create their unique style with Crocs Jibbitz™ charms. Orry and Karan Johar’s playful interactions showcase the creativity involved in personalizing Crocs, as they work to build a “Crorry”- the ultimate pair of Crocs for Orry, and demonstrate how fashion and fun can coexist for Gen-Z. In this campaign, Orry’s vibrant personality and Karan’s iconic style come together to inspire everyone to express themselves through their personalized Crocs, making each pair their own.    

    Commenting on the new campaign, Yann Le Bozec – marketing vice president of Crocs ROW & Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

    After captivating the audience with their Holi and Monsoon campaigns, Crocs has once again teamed up with Kulfi Collective to produce this fresh and witty campaign for Crocs India.

    Kulfi Collective VP of production Mitali Sharma shared her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style.”

    Crocs India invites everyone to join the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt. Celebrate your individuality and creativity with Orry, Karan Johar, and Crocs!