ITV

Category: Media and Advertising

  • FCB Kinnect appoints Neha Mishra as chief talent officer

    FCB Kinnect appoints Neha Mishra as chief talent officer

    Mumbai: FCB Kinnect has announced the appointment of Neha Mishra as chief talent officer, a role she will also assume for FCB/SIX India. She moves from erstwhile VMLY&R, where she was chief people officer for India.

    In this pivotal role, Neha will spearhead the development and execution of the agency’s talent strategy, with a focus on pioneering skill-building and talent initiatives across FCB Kinnect’s offices in Mumbai, Delhi NCR & Bengaluru. Her work will strengthen the agency’s dedication to fostering a people-centric and value-driven culture.

    Her appointment is a strategic move to bolster FCB Kinnect’s dedication to fostering a collaborative environment and advancing the best talent across its diverse agency portfolio.

    With over 23 years of experience, Neha has worked with companies like VML & Glitch, IL&FS, Bombay Dyeing and Birla Sun Life Insurance, among others. She is also a Clinical Psychologist by education and a certified Life & Leadership Coach.  

    She also transformed performance management processes into robust, technology-driven programs, and created career development opportunities to support professional growth. In her previous roles, Neha focused on enhancing workforce diversity, elevating inclusion standards, and fostering an emotionally supportive work environment.

    Speaking on the appointment, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Neha’s depth of understanding of new-age talent practices, along with her warm and approachable demeanor will be instrumental in building a culture that is empathetic, insightful, and well-rounded. I am confident that, under Neha’s leadership, Kinnect will continue to strengthen its position as the country’s leading integrated agency, delivering world-class capabilities to its clients.”

    FCB Kinnect & FCB/SIX India chief talent officer Neha Mishra added, “I deeply believe that a progressive and inclusive culture that promotes meritocracy, innovation and boldness is the bedrock of a successful organisation. I look forward to working closely with Rohan, Chandni and all kinnectors to accelerate the agency’s growth journey, with people at the heart of it all!”

  • Dove launches major OOH campaign showcasing 10-in-1 deep repair hair mask

    Dove launches major OOH campaign showcasing 10-in-1 deep repair hair mask

    Mumbai: Over the years, beauty and personal care brand – Dove has firmly established itself as a trusted brand and as an expert in hair care solutions. Known for its nourishing formulas tailored to restore damaged hair, Dove has launched its biggest OOH campaign for its new 10-in-1 Deep Repair Treatment Mask. The campaign, titled “Pause, Reverse, and Play,” marks a significant milestone in Dove’s commitment to innovation and customer engagement.

    This expansive campaign will cover over 4000 key touchpoints across India, strategically placed in high-traffic areas such as malls, highways, residential neighbourhoods, metro stations, and pivotal locations in 12 cities: Bangalore, Delhi, Faridabad, Ghaziabad, Gurgaon, Kolkata, Hyderabad, Mumbai, Navi Mumbai, Noida, Pune, and Thane.

    Featuring multiple immersive digital displays (enhanced visual experiences), this campaign is one of the biggest OOH campaigns by the brand. The visually appealing screens will bring Dove’s message to life, providing an interactive and memorable immersive experience just as we hit the festive season.

    “OOH is a crucial medium to impactfully reinforce Dove’s expertise in hair care,” said HUL vice president hair care Sairam Subramanian. “This being one of our biggest OOH campaigns to date, we have strategically positioned our assets in key locations across cities and in different formats. This campaign celebrates the journey of beautiful hair without any worry of hair damage with Dove’s new 10 in 1 Deep Repair Treatment Hair mask”.

    The campaign highlights Dove’s 10-in-1 Deep Repair Treatment Hair Mask, known for its ability to reverse up to three years of damage*. Timed perfectly for the festive season, it encourages consumers to integrate the hair mask into their weekly routine to “hit reverse” on damage and “Press Play” with revitalized, healthy hair, fostering renewed confidence.

    * Basis lab test in a controlled environment on protein-damaged hair after five washes*

  • Mumbai City announces UpUrFit as the official pain relief & recovery partner

    Mumbai City announces UpUrFit as the official pain relief & recovery partner

    Mumbai: Mumbai City has announced its multi-year partnership with UpUrFit as the official pain relief & recovery partner starting from the 2024-25 season. This partnership reflects their commitment to providing the best care and recovery solutions for their players.

    UpUrFit is a renowned name in the sports and fitness industry, specialising in a range of products designed to enhance athletic performance and recovery like advanced pain relief gels, muscle recovery sprays, and comprehensive sports hygiene products formulated for on-the-go use. Their innovative solutions are tailored to meet the needs of athletes at all levels, offering effective pain relief and promoting faster recovery times.

    As part of this partnership, UpUrFit’s cutting-edge products will be integrated into the training and recovery routines of our players. Additionally, UpUrFit will offer expert guidance and support to the medical and coaching staff, ensuring that their team benefits from the latest advancements in sports recovery technology.

    Mumbai City CEO Kandarp Chandra said, “We are thrilled to welcome UpUrFit as our official pain relief & recovery partner for the 2024-25 season. UpUrFit’s dedication to athletic performance through effective recovery solutions makes them an ideal partner for a club like Mumbai City FC. We believe their products will enable our players to perform at their peak through the season. We look forward to a successful season with UpUrFit by our side, helping us minimize recovery time and maximize performance.”

    UpUrFit co-founder Vikram Gunjal said, “The objective behind my co-founder Munish Vig and myself in introducing UpUrFit range of products for sports and fitness enthusiasts is to disrupt the sports topical category.

    Mumbai City FC is the epitome of excellence in the sporting and fitness arena. We at UpUrFit are excited to work with their talented squad and management and to offer our products and services to them for their optimum performance. UpUrFit couldn’t have found a better partner that signifies peak performance and the drive to be number one everyday!”

  • Blue Tribe unveils its latest ad campaign

    Blue Tribe unveils its latest ad campaign

    Mumbai: Blue Tribe, a plant-based food innovation brand, has launched a new ad campaign featuring Anushka Sharma and Virat Kohli. The couple, known for their commitment to sustainability, represents Blue Tribe’s goal of mainstreaming plant-based eating.

    The campaign promotes the benefits of plant-based options, focusing on the brand’s latest product — no maida Soya Chaap. Made from soy flour and wheat flour, this ready-to-eat product offers a protein source that can be used in various Indian dishes like curries, biryanis, and kebabs. After six months of trials, Blue Tribe has introduced flavors such as achari, tandoori, and afghani, which are precooked and can be quickly heated in a microwave.

    The ad highlights Blue Tribe’s dedication to offering tasty, nutritious, and eco-friendly plant-based alternatives.

    Speaking about the campaign, Virat Kohli shared, “We are thrilled to present this plant-based food innovation that helps bring a crowd favourite like soya chaap in a high protein, hygienic form that is also affordable and convenient.”

    Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”

    Blue Tribe founder Sandeep Singh said, “We are thrilled to launch Soya Chaap, we have already started getting positive response to these products which underscores the market’s need for a trustworthy and hygienic alternative.”

    The campaign has been rolled out across multiple platforms, including YouTube ads and social media, on 27 August, 2024.

    With this campaign, Blue Tribe aims to reach a wider audience and reinforce its position as a leader in the plant-based food industry.

  • Digit Insurance’s “That’s It” campaign focuses on easy two-wheeler claims submission

    Digit Insurance’s “That’s It” campaign focuses on easy two-wheeler claims submission

    Mumbai: Go Digit General Insurance Ltd (Digit Insurance), a new-age insurance company, unveiled the second ad with its brand ambassador Virat Kohli for its latest brand campaign “That’s it!”.

    The campaign, through a unique motor claims scenario, focuses on how “doubt” that people feel when it comes to the insurance claims submission process turns into “delight” when they experience Digit Insurance’s seamless and easy process of filing a claim.

    The Digit Insurance ad opens with a humorous and relatable scenario: Virat Kohli, seen in the avatar of an uncle (chachu) along with the young bhatiji (niece) face an unexpected challenge—their beloved bike is vandalised by a mischievous monkey. The once pristine two-wheeler scooter now has a severely damaged seat and multiple scratches on the vehicle. The duo, anticipating a long and tedious insurance claim submission process, exchanged worried glances and decided to call the Digit Insurance Customer Happiness team to file their claim.

    Their concerns, however, are quickly dismissed when they contact Digit Insurance’s customer happiness team. A friendly customer service representative assures them that the claims submission process is remarkably simple, requiring them to simply upload a video of the damage. This unexpected ease transforms the initial doubt and anxiety into surprise and delight, as Kohli and his niece exclaim, “That’s It!” in unison with the customer representative replying “That’s Digit!”.

    As per the press release in FY 2023-24, the company settled 1,200+ 2-wheeler claims due to damage caused by monkeys. Digit saw a 43 per cent increase YoY in the same period, with more than Rs 40 lakh paid for such claims.

    Commenting on the ad campaign, Digit Insurance head of marketing & corporate communications Tanya Marwah said, “Two-wheeler insurance buying is usually an uninvolved choice wherein a lot of thought typically doesn’t go into the kind of insurer you pick. Nervousness or delight is felt when the time comes to file a claim. This ad campaign aimed to showcase how fast and delightful the claims experience is even when it comes to small-ticket claims of two-wheelers. Claims is the ultimate moment of truth for any insurer and Digit’s focus is always focused on customer delight when they experience our claims servicing.”

    Its first ad under the That’s It! campaign went live during the ICC Men’s T20 World Cup in June, reaching an estimate of more than 19 million viewers. The campaign was also showcased in India’s cricket tour of Zimbabwe and the tour of Sri Lanka, reaching an estimate of more than 38 million viewers. The campaign is now being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms.

  • Navio Shipping, Vijai Marine Shipyard, Kalliyath & Georoof join as associate sponsors for Finesse Thrissur Titans

    Navio Shipping, Vijai Marine Shipyard, Kalliyath & Georoof join as associate sponsors for Finesse Thrissur Titans

    Mumbai: The inaugural Kerala Cricket League (KCL) is gaining momentum rapidly since its launch, with Finesse Thrissur Titans leading the charge by securing significant sponsorships. With a strong lineup for this year’s league, captained by Varun Nayanar, the Titans are making strategic moves, marked by these key sponsorship announcements.

    Navio, as the main associate sponsor, has secured crucial assets like the jersey back and the cap/helmet sponsorships. Navio Shipping director Ajay Thampy stated, “This partnership is more than just brand visibility for us; it’s about holistic support for the future of cricket in Kerala. We are proud to contribute to the growth of Kerala’s cricketers, and we hope to see more talents like Sanju Samson, Tinu Yohannan and Sreesanth emerging from our state, representing the national side and IPL franchises.”

    Vijai Marine Services’ MD Suraj Dialani emphasised the importance of bold steps towards establishing international standards for cricket in Kerala. He noted, “With the talent we have here, the Kerala Cricket League can significantly enhance the cricketing ecosystem in the state, especially in elevating the quality and standards of the matches played.”

    K Care, the new construction chemicals brand from Kalliyath Group, will be the Titans’ jersey sleeve sponsor, focusing on digital and other brand engagement activities around the league. Their executive director Dirsha Mohammed highlighted that the Thrissur Titan’s commitment to grassroots cricket and its development plans were key factors in their decision to partner. “We believe this will be a long-term relationship with Thrissur Titans, built on shared values and a vision for cricket’s future in Kerala.”

    “Cricket unites us and taps into deep emotions, making it the perfect platform for our partnership with Thrissur Titans. We couldn’t have asked for a better beginning than to align with a team rooted in our hometown and backyard,” said Georoof MD Biju George.

    Finesse Thrissur Titans owner Sajjad Sait expressed gratitude to the sponsors, stating, “The growth of leagues and franchise cricket depends on strong brand associations. These partnerships not only multiply our efforts but also solidify our commitment to the game. We are committed to delivering exceptional value and ROI to ensure that these associations thrive in the long term.”

  • Rohin Desai rejoins Madison Media as chief client officer – Media Buying

    Rohin Desai rejoins Madison Media as chief client officer – Media Buying

    Mumbai: Madison Media, a unit of Madison World, is happy to announce the appointment of Rohin Desai as the chief client officer – Media Buying. He will be reporting to Madison Media CEO- Investments, Vinay Hegde

    Desai’s illustrious career spans several leading organizations, including GroupM, Lintas Media Group, ICICI Prudential Life Insurance, and Enterr10 Television, where he served as Head of Revenue and Sales Strategy. He previously worked at Madison Media from August 2013 to May 2016, managing a diverse set of clients such as Pidilite, Piramal, Raymond, CEAT, Bluestar, and McDonald’s. He also led media buying for ITC at a national level at Madison. Rohin’s expertise lies in crafting and executing integrated media buying strategies that have driven exceptional success for top-tier clients, including Unilever. His career highlights include managing cross-channel media strategies across various sectors such as FMCG, Telecom, E-commerce, BFSI, Automobile, and Retail. His impressive client roster features industry giants like Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, McDonald’s, Raymond, Pidilite, CEAT, and Bluestar. Rohin holds a Post Graduate Diploma in Business Administration with a specialization in Marketing and Finance from IES Management College and Research Centre.

    Vinay Hegde, CEO, Investments, Madison Media, said, “I am delighted to welcome one more senior resource back into Madison. His extensive experience and proven track record in media buying and strategy and client management make him a valuable addition to our leadership. We are confident that his expertise will be instrumental in driving our continued success and expanding our impact in the industry.”

    Desai said, “I am more than happy to rejoin Madison Media and look forward to contributing to its exciting journey. The opportunity to work with such a dynamic team and build on the company’s strong foundation is truly inspiring. Together, we will explore new horizons and set new benchmarks in the industry.”

  • Motilal Oswal’s campaign stresses the importance of solid investment advice

    Motilal Oswal’s campaign stresses the importance of solid investment advice

     Mumbai: Motilal Oswal Financial Services Ltd (MOFSL) has unveiled its iconic brand campaign called ‘The Man From Motilal Oswal’.  

    The multimedia campaign features a distinguished character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships. Through engaging dialogues, the character emphasizes the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, “Investment ke liye hum hain na,” and warns people against tips by asserting “I don’t give tips, only solid advice” He rounds up his advice by emphasising on the three R’s of investing — research, research, and research. The 360° multimedia campaign will be  featured across broadcast, print, OOH displays, and digital platforms

    Motilal Oswal Financial Services has also announced the launch of their “Wealthline” number,  9234592345, a dedicated helpline for investors throughout India. “Wealthline” provides to be a one stop shop to get their queries resolved before they begin their investing journeys. This initiative  underscores Motilal Oswal’s commitment to help its clients with complete investment advisory.

    Motilal Oswal Financial Services Ltd group chief marketing officer Sandeep Walunj said, “With this creative campaign, Motilal Oswal aims to drive its differentiation & underline its leadership position. With a combination of originality, perceptive communication, and a distinct vision, The ‘Man from Motilal Oswal’ highlights the criticality of suitable advice before investors start their investment journeys. As a Call to Action, it offers a helpline with requisite advice”

    At MOFSL, we are committed to providing advice that aspire investors towards long-term in potential growth. This campaign touches upon the significant gap in financial literacy, even in urban areas. With  ‘The Man From Motilal Oswal,’ we aim to address these gaps with research-backed insights.” said Motilal Oswal Financial Services Ltd SVP – marketing, wealth management Varun Mundra.

    Motilal Oswal Financial Services also took an innovative leap by overhauling its Instagram presence— removing its bio, display picture, and over 4,000 posts. This activity created a wave of curiosity and discussion amongst the financial industry. The excitement hit the rooftop with an enigmatic social media teaser featuring a silhouette with a dapper hat and cryptic captions. They also shared cryptic audio notes to build intrigue before the campaign launch.

    The sweet spot for the idea and creative inputs – Ramnik Chhabra.

  • Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Eggfirst to style Reid & Taylor Apparel’s advertising as it’s agency of record

    Mumbai: Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. Following a competitive pitch process, Eggfirst will assist Reid & Taylor Apparel in expanding across established and emerging Indian markets, enhancing the brand creatively and fostering growth.

    Commenting on the association, Reid & Taylor Apparel CEO- Apparel & Retail, Subrata Siddhanta said, “In addition to our elegant range of men’s formal wear, the brand is also going to offer world-class casual wear. With a rich legacy of quality and style, Reid & Taylor Apparel aims to redefine men’s fashion offering a range of exquisite garments tailored for the modern gentleman. We are pleased to welcome Eggfirst as our advertising agency of record, bringing differentiated expertise as advertising agency with deep consumer understanding, and a robust combination of mainstream and digital expertise. Eggfirst approach is characterized by a personal connect, deep involvement, and extreme integrity that ensure they are as good as their word. We are excited to partner with Eggfirst to elevate our brand with innovative and impactful advertising.”

    Finquest Group managing director Hardik Patel said, “We chose Eggfirst as our agency as they come with incredible advertising and digital experience, and I quite appreciated their deeply thought-through creative. I am confident that the team at Eggfirst will help us build engaging communication in line with our vision to engage closely with our consumers.”

    Eggfirst founder & managing director Ravikant Banka said, “We are thrilled to partner with Reid & Taylor Apparel. The business is in an exciting phase of growth, and the agency is incredibly delighted to be a part of this growth journey for the brand.”