ITV

Category: Media and Advertising

  • Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.

    The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.

    The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.

    Birla Estates MD & CEO K T Jithendran stated, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate  sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”

    Birla Estates marketing head Anitha Krishnan added, “The intent of the ‘Real Advice’ campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”

  • Saint Lucia Kings announces Howzat as fantasy partner and T10 as kit partner

    Saint Lucia Kings announces Howzat as fantasy partner and T10 as kit partner

    Mumbai: The Saint Lucia Kings announced two significant partnerships bringing on board Howzat as the official fantasy partner and T10 as the official kit partner for the upcoming Caribbean Premier League (CPL) season.

    Howzat, the fantasy sports platform from Junglee Games India Pvt Ltd will create interactive fan experiences for Saint Lucia Kings’ supporters. This partnership will allow sports fans to immerse themselves in fantasy sports, apply their sports knowledge, demonstrate skills, and enjoy rewards.

    “We onboarded Howzat as our official Fantasy Partner for the coming season. Our shared love for cricket and innovation matched our collective desire to serve our fans in the best way possible. This partnership boosted their engagement and rewarded them,” said KPH Dream Cricket Pvt Ltd CEO Satish Menon

    Meanwhile, in the partnership with T10, the franchise players will wear the kits designed by the brand. T10, known for its products across multiple sports, athleisure, and lifestyle apparel, had already built a strong reputation in the sports fraternity.

    “We were delighted to partner with T10. We were confident our players had the best kits this season, which were visually appealing and enhanced on-field performance,” Menon added.

    Saint Lucia Kings will begin their campaign in the Caribbean Premier League on 2 September 2024 against SKN Patriots.

  • Parle G’s releases its latest campaign to celebrate Ganesh Chaturthi

    Parle G’s releases its latest campaign to celebrate Ganesh Chaturthi

    Mumbai: We often take established traditions for granted because they are familiar. However, the younger generation sometimes questions these norms and offers a new perspective. Parle-G’s Ganesh Chaturthi film celebrates the spirit and joy that Lord Ganesha brings to homes during the festival.

    The film is created as a timeless discourse about tradition and gender. It refrains from preaching or instructing the audience. Instead, the audience is drawn in as part of the story. Parle-G’s brand becomes part of the storyline, with a nod to the broader message.

    The long-format film conceptualised and created by Thought Blurb Communications captures the mood and spirit of the festival. The film has been conceptualised in Marathi, since the festival holds more relevance in the Maharashtrian community and to reach a wider audience, it has been released in four more languages, as Ganeshotsav is now a pan-Indian festival.

    Released in a total of five regional languages, Hindi, Marathi, Kannada, Telugu and Gujarati the film aims to connect with the HSM market and build a stronger connection and recall value.

    The story revolves around the protagonist who is charmed by the hubbub of activity in the house in the days preceding the coming home of Lord Ganesha. While the rest of the household is caught up in the buoyant mood of bringing Ganpati home, we see a little girl ask an innocent question. She is not quite satisfied with the response. This is noticed by our protagonist. In the course of the film, the question is resolutely answered, and the family, including the young girl, walks away happy.

    The theme is explained succinctly by Parle Products VP Mayank Shah, “Parle-G is usually a participant in every festival and celebration in virtually every household in the country. The idea is powerful enough to merit its own expression. The storyline steers it to the brand’s purpose and delivers its message. The underlying Brand message “Genius is the one, who believes that in the Joy of Others lies our own” is delivered beautifully with emotions that leave most viewers moist-eyed.”

    Thought Blurb Communications chief creative officer Vinod Kunj added, “This is the third in a series of long format films we have created for Parle-G that touch upon cultural and social occasions that bring us together. The brief for the strategy and creative team was to shine the light upon an aspect of the event that hasn’t been dwelt on before and deliver the ‘genius’ thinking that is the soul of the brand’s communication.”

    National creative director of the agency Renu Somani said, “While every nuance of Ganesh Chaturthi has been covered extensively across every aspect of the communication spectrum, there are some facets that are still not explored. Traditions have always existed, and we all follow them to tell our stories. The way the story unfolds, it carries the brand message of true genius being about using one’s imagination to bring happiness to others.”

    The tagline, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’, completes the brand’s message and rounds up the communication. Quite importantly, without expressing any social or moral overtones.

    Parle-G’s Ganesh Chaturthi film can be watched across social media and YouTube.

  • Paras Health launches “Ghar Ghar Paras” campaign

    Paras Health launches “Ghar Ghar Paras” campaign

    Mumbai: Putting public health at the forefront, Paras Health, a healthcare provider, has launched ‘Ghar-Ghar Paras’ campaign to ensure enhanced public awareness about emergency care services and trauma care while simultaneously promoting road safety awareness within the community. The campaign as the name suggests underscores Paras Health’s commitment to ensuring timely medical interventions during emergencies. To prioritise the emergency and trauma care services, Paras Health, across its hospitals, is providing free ambulance service within the cities of the respective hospitals. This step by Paras Health is crucial in removing potential barriers to receiving critical care. Furthermore, the campaign leverages Paras’ well-equipped Trauma Care Centres, ensuring citizens have immediate access to specialized care during critical situations.

    Road traffic crashes rank as a major health burden in India, placing 13th among all health issues causing death and disability over the past decade (2009-2019). While this paints a concerning national picture, recent statistics highlight a worsening trend. In 2022 alone, official reports documented a staggering 461,312  road accidents. These accidents tragically claimed 168,491 lives and caused injuries to an additional 443,366 people. Compared to 2021, these numbers represent a significant increase: 11.9 per cnet for accidents, 9.4 per cent for deaths, and a worrying 15.3 per cent rise in injuries.

    The ‘Ghar Ghar Paras’ campaign extends beyond immediate medical response.  In Gurgaon, the initiative has seen a unique collaboration with the Gurugram Traffic Police. Engaging street plays (Nukkad Natak), talk shows in schools, and road shows demonstrating the importance of medical care during emergencies, will be staged to raise awareness about road safety practices. This collaborative effort seeks to educate citizens on accident prevention measures and responsible driving behaviour. Similar collaborations with local authorities are planned for other locations of Paras Hospitals including Udaipur, Panchkula, Srinagar, Ranchi, Patna, and Darbhanga. Further enriching the campaign’s reach, Paras Healthcare will be distributing first-aid kits in underprivileged communities, including slum areas and orphanages, across its hospital network.

    Paras Health managing director Dr Dharminder Kumar Nagar emphasized that the campaign’s focus is on public empowerment, and stated further, “At Paras Health, we believe that timely medical intervention is crucial during emergencies. The ‘Ghar Ghar Paras’ campaign is our endeavour to ensure that citizens have access to quality medical care, whenever and wherever needed. By creating awareness about road safety and equipping communities with basic first-aid knowledge, we aim to empower people to respond effectively in critical situations.”

    Paras Health group chief operating officer Dr Santy Sajan highlights “through this initiative, we strive to bridge the gap between emergency situations and timely medical response. We are confident that our collaborative efforts with the Gurugram Police and community outreach programs will have a significant impact on promoting public health and safety.”

  • Maharishi Ayurveda launches its new campaign #RightYourWrongs

    Maharishi Ayurveda launches its new campaign #RightYourWrongs

    Mumbai: Maharishi Ayurveda has announced the launch of its new campaign, #RightYourWrongs, featuring actress Kalki Koechlin. Known for her off-beat and intense performances, Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally.

    The campaign uses humour to connect with Gen-Z audiences consuming video content across Instagram and YouTube. Ayurveda, the centuries-old Vedic science, is making a comeback. Globally, health experts and influencers are leaning on Ayurveda for holistic and root cause-based solutions. The brand Maharishi Ayurveda has been combining the power of authentic Ayurveda with modern science for over four decades to promote holistic health.

    A leader in markets across Europe, North America and the Middle East, the brand is now looking to make young Indians aware of the true power of Ayurveda through its marketing campaigns. The #RightYourWrongs campaign is a step in that direction with the focus on oral health, which in Ayurveda is considered the gateway to overall health. The campaign has been timed around the upcoming festive season in India.

    Through the three DVCs, Kalki will unearth a concept not known to many – saliva imbalance – that is often at the root of most dental problems, including tooth decay, gum disease, and bad breath, sensitivity, and if neglected can lead to other systemic health problems over time.

    The DVCs will also offer a solution to the problems in the form of Ayurdent toothpaste, an innovative new formula crafted with 20 potent Ayurvedic herbs designed to cleanse, purify, and stimulate healthy saliva production.

    Speaking on her association with the campaign, Kalki Koechlin said, “I had a lot of fun working on the Maharishi Ayurveda #RightYourWrongs campaign. There were a few reasons why I just had to do it. The first one was the premise itself. To talk about something as common and ‘non discussion worthy’ as saliva was both bizarre and intriguing. Also, I had never played a stand-up comic – neither in films, nor for any OTT shows. So, this was new to me. But most importantly, Ayurveda and nature-based lifestyle has been a transformative journey for me, and I believe it has the power to positively impact and heal us.”

    “The whole world is waking up to Ayurveda, albeit a bit late. But unfortunately, for many young Indians, Ayurveda is ‘not cool’. As a brand, Maharishi Ayurveda is committed to delivering the authentic Ayurveda experience to people all over the world. We are striving to establish a comprehensive healthcare system for a healthier society and world, even relevant for the modern-day lifestyle. Which starts with being discovered by many more consumers,” said Maharishi Ayurveda global D2C business & marketing head Rajat Wahi.

    “We’re looking at being far more aggressive with our marketing efforts and connecting with the younger audiences. Kalki is always brilliant, and her comic timing is immaculate. For us, the combination of Kalki and Comedy was a sure shot at our TG seeking us, versus us knocking at their screens with traditional conversations,” he added.

    The DVCs have been created by Soumitra Karnik, an independent creative consultant. 
     

  • Minikin DGWorks’ redBus campaign wins best campaign at IAA India 2024

    Minikin DGWorks’ redBus campaign wins best campaign at IAA India 2024

    Mumbai: Minikin DGWorks won the “Best Campaign Award” in the Travel, Tourism, and Hospitality category at the IndIAA Awards 2024 for their redBus India “Yeh Time Pass Skip Karo” campaign, in collaboration with Leo Burnett India. The IndIAA Awards, hosted by the International Advertising Association’s India Chapter on August 22, 2024, brought together talent in advertising, recognizing the year’s standout campaigns across 19 categories.

    Directed by Mithun R Shaw and produced by Ashish Gole under Minikin DGWorks, the redBus campaign featured six “slice of life” films. They captured the everyday hassles of old-school bus ticketing—long lines, poor seat choices, and uncertainty about seat availability. Both the jingle and the visuals were memorable.

    On winning the IndIAA Awards, Director Mithun R Shaw said, “It was a proud moment for me and the team to get our work recognized on a prestigious stage. Special thanks to the creative team at Leo Burnett for trusting us with the scripts. The award validated the passion and dedication we put into these films. As we moved ahead, we looked forward to more such projects and contributing to the digital ad space.”

    Minikin DGWorks worked with names like Google, Pepsi, Uber, MakeMyTrip, MTR, Ikea, and Bajaj, showcasing their digital expertise. Their innovative approach suited the digital age, whether on social media or OTT.

  • Madison Media appoints Mimi Deb as COO – Madison Media Plus

    Madison Media appoints Mimi Deb as COO – Madison Media Plus

    Mumbai: Madison Media, a unit of Madison World, is delighted to announce the appointment of Mimi Deb as COO Madison Media Plus, heading Madison Media’s Delhi Branch. She will be reporting to Madison Media & OOH group CEO Vikram Sakhuja.

    With over 25 years of experience in the media and communications industry, Deb comes to her new role with a deep and diverse background. Her career spans significant roles at renowned organizations including GroupM, Publicis, Universal McCann, and Alchemist Group, where she most recently served as Managing Consultant. Mimi’s extensive background includes FMCG, Lifestyle & Luxury segments, as well as Digital-first businesses, having collaborated with high-profile clients such as Haleon, RSPL, Perfetti, OLX, Mother Dairy, GoDaddy, and Dabur. Additionally, she holds an Advanced Management Program degree from XLRI, Jamshedpur, and is a certified trainer

    Madison Media & OOH group CEO Vikram Sakhuja said, “We are excited to welcome Mimi Deb to Madison Media, Delhi. Her rich industry experience and strategic insight will be instrumental as we continue to innovate and expand our services. We are confident that under her leadership, our Delhi operations will thrive and continue to deliver exceptional value to our clients.”

    Mimi Deb said, “I am honored to take on the role of Head of Madison Media, Delhi. I look forward to working closely with Vikram and the entire team to drive impactful media strategies and I am also keen on expanding our Delhi branch’s reach and capabilities to better serve our clients and foster growth in the region.”

  • BGauss launches a new digital campaign

    BGauss launches a new digital campaign

    Mumbai: BGauss Electric Scooters, Electric Vehicle (EV) category has launched its latest digital film on the launch of BGauss RUV 350. BGauss has introduced a new category of two-wheeler EVs – RUV and the film’s core message is to highlight its features.

    The entire campaign has been conceptualized and executed by Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems. Admatazz has worked in sync with the team at BGauss, understood the requirement and coined the term RUV, which stands for Rider-UV. The brand aims to create an entirely new category in the EV two-wheeler sector with this launch.

    The BGauss RUV 350 is the latest electric scooter from the manufacturer, and it comes with a unique design and a bunch of features. It comes in 3 variants: 350i EX, 350 EX and the 350 Max. The RUV 350 comes at a price starting from Rs 1,09,999 (ex-showroom).

    The film also emphasises on the outstanding features of the scooter like the 16-inch big alloy wheels, a full metal body, an in-wheel hyperdrive motor etc., while also focusing on the fact that it’s an entirely new category in the sector. The film has been directed by ace ad film director Srikanth Kandala.

    Priyanka Kabra from BGauss said, “The BGauss RUV 350 represents our continued commitment to redefining urban transportation. Admatazz has once again captured the essence of our brand with this campaign, highlighting the unique features of our new category of EVs. We are thrilled with the collaboration and the excitement it’s generating on digital media.”

    Speaking on the new campaign Admatazz founder and chief strategist Yash Chandiramani said, “The latest work for BGauss is one of the most exciting campaigns we have executed in recent times. Apart from being a new category in bikes, the RUV 350 is a unique urban transportation option. The intention was to capture the essence in the film while highlighting its distinct features and telling a story that would connect with today’s commuters. We are pleased with the outcome and its impact.”