ITV

Category: Media and Advertising

  • Philips appoints Bharath Sesha as MD for the Indian subcontinent

    Philips appoints Bharath Sesha as MD for the Indian subcontinent

    Mumbai: Philips announced the appointment of Bharath Sesha as managing director for the Philips Indian subcontinent, effective 1 September 2024.

    In this role, Bharath will spearhead Philips’ growth strategy in India, with a strong focus on enhancing customer satisfaction and driving operational excellence. He will manage the healthcare business headquartered in Gurgaon and hold responsibility for Philips’ licence to operate in India, which includes the Philips Innovation Campus (PIC) in Bangalore, the Healthcare Innovation Centre (HIC) in Pune, and Global Business Services (GBS) in Chennai.

    Bharath succeeds Daniel Mazon, who was vice chairman and managing director for the Philips Indian subcontinent until 1 April 2024 and has since taken on a global role at the Philips headquarters in the Netherlands.

    Bharath is a seasoned leader with over two decades of global experience, bringing a profound understanding of the Indian market, particularly within the pharmaceutical and chemical industries. His expertise spans strategic leadership, business development, and operational excellence. Prior to joining Philips, he served as managing director at Heubach Colorants India Ltd., Renowned for his ability to inspire and lead teams toward achieving world-class performance, he consistently delivers results while driving innovation. He holds a master’s degree in international management from the Thunderbird School of Global Management and an MBA from the Institute for Technology & Management (ITM).

    Commenting on his new role, Bharath said, “I am thrilled to join Philips and contribute to our mission of improving healthcare accessibility and affordability in India. I look forward to working with our talented team to bring our innovative technologies to address India’s unique healthcare needs. We will continue to collaborate with our partners and stakeholders to enhance our impact on the lives of millions by expanding access to quality care.”

    Philips’ ongoing investments in India have been instrumental in solidifying the brand’s position as a leading healthtech innovator, while also enhancing its presence across the country. Key initiatives such as the new Philips Innovation Campus (PIC) in Bangalore in 2023 and announcement of a new R&D campus at the Healthcare Innovation Center (HIC) in Pune in 2024, have significantly strengthened the company’s operational footprint. These efforts have not only driven technological advancements but have also propelled India to the forefront of healthcare innovation and research.

  • Meesho appoints Mohit Rajani as chief product officer

    Meesho appoints Mohit Rajani as chief product officer

    Mumbai: Meesho, an e-commerce marketplace, has announced the appointment of Mohit Rajani as chief product officer (CPO). A seasoned product and technology expert, Mohit joins Meesho with a distinguished track record of building high-impact products at globally acclaimed tech companies such as Meta, Google, and Carta. In his role as CPO, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams.

    “We are thrilled to welcome Mohit to the Meesho family. Mohit’s leadership will be instrumental in driving product innovation, enhancing customer experience and building a world class product organization as we continue to scale our platform,” said Meesho founder and CEO Vidit Aatrey.

    “I have long admired Meesho’s transformative impact on e-commerce in India,” said Mohit Rajani. “The company’s mission to democratize internet commerce resonates deeply with my passion for creating meaningful products. I am excited to work with Meesho’s talented team to build innovative solutions that empower millions of Indians.”

    Prior to joining Meesho, Mohit held significant leadership roles at several global technology leaders. At Meta, he led the messenger’s monetization initiative, scaling it into a multi-billion-dollar business from the ground up. Before that he was part of the core team at Instagram that launched ads and business products, expanding the platform to over one million advertisers. Most recently, at Carta, Mohit managed a diverse product portfolio and spearheaded initiatives including international expansion and new generative AI-enabled products.

    Mohit holds an MBA from Harvard Business School and a bachelor’s degree in computer science from the Indian Institute of Technology, Delhi.

  • Tanishq’s new film celebrates equal partnership in marriage

    Tanishq’s new film celebrates equal partnership in marriage

    Mumbai: Rivaah by Tanishq, a wedding jewellery destination from the house of TATA, launches a heart-warming campaign that celebrates the modern bride who charts her narrative. conceptualised by Lowe Lintas, the campaign highlights her progressive mindset, and beliefs, and how it holds for her wedding as well. Marking a new milestone, Tanishq is launching its first-ever 3-minute-long multilingual film on Television, representing India’s diversity and adding to the brand’s legacy of compelling and expansive storytelling. This multi-starrer film features actors from various regions, further emphasizing Tanishq’s deep connection and resonance with diverse audiences from across states in India.

    For Marriages Crafted by You is the essence of this campaign, underscoring the idea that the modern bride plays an active role in shaping her wedding journey. Today’s bride is a trailblazer, merging the old with the new, placing herself at the heart of her story. Embracing traditional values and modern upbringing in equal measure, she steps into this new chapter with her groom as an equal partner. Together, they share the journey of adaptation and change, thus reflecting the shifting landscapes of modern relationships and marriages. The film celebrates not just the warmth and relationships shared by the bride and her family but also shines a spotlight on the bride’s agency in navigating her wedding journey. In true Tanishq style, the storytelling remains charming, endearing, and filled with emotion, continuing the brand’s legacy of crafting heart-warming narratives with a modern, progressive take on traditional values and this time in the wedding context.

    This film, through a poignant yet subtle narrative, makes a bold and powerful statement and challenges expected societal norms. As the bride reflects on the changes marriage brings forth, she poses a question: why should the responsibility of adapting and adjusting fall solely on her? The film then reveals the groom as an equal partner, ready to share the responsibility and navigate their new life post-marriage, together. Through a light-hearted yet emotional tone, the film thus portrays marriage as a beautiful union of equals, where both partners embrace change. It establishes the deeper message of equal marriages and focuses on the new-age bride charting her own narrative.

    As the guiding force of her wedding, the bride takes her loved ones through a harmonious blend of tradition and modernity, crafting a day that reflects her unique journey – for marriages crafted by you, for you.

    The narrative features brides and jewellery from across major regions of India and highlights not only the rich diversity of traditions and cultures but also the shared emotions of love, understanding, and playful banter between the bride and her family.

    The film features an ensemble cast including Tanishq’s brand ambassadors, Nayanthara for the Southern region and Mimi Chakraborty for Bengal, as well as the acclaimed veteran actor Shobha Khote.

    Tanishq CMO Pelki Tshering said, “Rivaah by Tanishq sees marriage through the eyes of modern brides from regions across India. Today, with the evolving dynamics of relationships, our brides play an active role in crafting marriages that are uniquely theirs. Our campaign highlights the significance of equal partnerships, where both individuals embrace change together. Through this narrative, we celebrate every bride’s ability to create a marriage that reflects her identity, her path, and the future she and her partner will build together.”

    Speaking about the campaign, Superfly Films founder & director Kopal Naithani said “The new Rivaah film raises the question of what modern marriages should look like. Traditionally, the burden of change and adjustment in a marriage has often been placed on the bride, reflecting societal expectations of women. However, the Rivaah film reimagines these norms by suggesting that the responsibility of change should not rest solely on the bride. Instead, it presents a more balanced and equitable vision of marriage, emphasizing mutual respect and shared responsibility.”

    Lowe Lintas head of creative  Arpan Bhattacharyya Bangalore said, “A marriage is a new chapter for all involved. Why then should the onus of changing, adapting, and compromising rest with the woman and her side of the family? A marriage of equals should mean that both sides take up the responsibility for change. Equally. That’s the message this campaign is designed to convey.”

    Rivaah by Tanishq’s latest collection features stunning wedding trousseaus for all regional brides, beautifully balancing traditional charm and contemporary appeal. For brides in metro regions, the collection showcases some stunning modern polki and diamond designs. Crafted for the bride who knows her worth and celebrates her journey, experience the warmth, elegance, and empowerment of the new age bride with Rivaah by Tanishq – where every piece tells a story of love, equality, and timeless elegance.

  • Schaeffler returns with second edition of REPXPERT mobile training van campaign

    Schaeffler returns with second edition of REPXPERT mobile training van campaign

    Mumbai: Schaeffler India, a motion technology company, has returned with the second edition of its REPXPERT Mobile Training Van campaign. This program aims to upskill mechanics nationwide, specially designed for the commercial vehicle (CV) segment.

    The first edition of REPXPERT Training Van tour in India was participated by over 2600 mechanics and proved to be a huge success. The mobile technical training unit covered over 9000 kilometers, reaching out to mechanics and automotive professionals in key markets across Northern, Central, and Western India, traversing eight states and 42 cities across the nation. The training program from Schaeffler is designed to offer exclusive, in-depth, hands-on training sessions for mechanics to equip them with the necessary skills to install and maintain vital replacement products correctly, enabling longer lifecycles.

    Schaeffler India’s VP of automotive aftermarket Arbind Singh said: “We are excited to commence the second edition of our REPXPERT Training Van campaign across Central and Southern parts of India. Continuing with our innovative approach of on-the-go training, we aim to strengthen our relationship with our mechanic partners as well as reinforce our position as a trusted partner in the automotive community.”

    The REPXPERT training van, featuring a product display area and a dedicated training room, will provide mechanics with a hands-on learning experience. Schaeffler’s technical experts will lead in-depth training sessions focused on Schaeffler’s automotive products. This initiative reflects Schaeffler’s commitment to promoting continuous learning and skill development in the industry.

    The Schaeffler REPXPERT App will also be highlighted. It offers mechanics comprehensive product information and insights such as tightening torques, work values, and repair instructions. Garage professionals can access helpful tips to support their daily tasks. The app combines the REPXPERT online portal’s functions with mobile convenience and is available for free on iOS and Android for both smartphones and tablets.

  • Celio India appoints Rejoy Rajan as new head of marketing & PR

    Celio India appoints Rejoy Rajan as new head of marketing & PR

    Mumbai: Celio, a French menswear brand has announced the appointment of Rejoy Rajan as its head of marketing & PR. A seasoned marketing professional, Rejoy has over 16 years of experience in brand management, marketing strategy (B2B & B2C), customer experience and digital marketing in the retail Industry.

    Rejoy has a proven track record for delivering innovation and growth to the brands he leads. Rejoy has held key marketing roles across reputable companies such as JKHC, Diageo, JWT and Arvind Fashions. Having previously worked on both digital & traditional ecosystems of the marketing world, Rejoy comes with robust learnings and skills that will be pertinent to strengthening the consumer connection for Celio India.

    At Celio India, Rejoy will spearhead the men’s fashion label’s marketing department and overlook key function areas namely marketing & public relations across platforms.

    “We are thrilled to welcome Rejoy to our leadership team to spearhead our brand strategy and integrated marketing efforts. As we continue our rapid growth and aim to enhance our consumer presence in India, Rejoy’s extensive experience and proven track record across the industry make him the ideal leader to elevate our brand narrative and drive greater visibility and impact,” said Celio India CEO Satyen Momaya.

    Speaking on his appointment, Celio India head of marketing Rejoy Rajan shared, “It is an absolute honour to be associated with an iconic French brand like Celio. The brand has a strong presence in the country and I am keen to further strengthen its footprint and engage with the Gen Z & Millennials whilst increasing market share. Moreover, I eagerly look forward to learning & growing with the brand and building a community of consumers who resonate with the brand’s ethos.”

  • SBI Life honours Indian paralympic athletes in new digital film

    SBI Life honours Indian paralympic athletes in new digital film

    Mumbai: SBI Life Insurance, in its continued commitment to recognise the extraordinary spirit of Indian athletes, unveiled a new digital film as part of its support to the Indian contingent for the Paralympic Games Paris 2024.  The digital film aims to bring to life the inspiring stories of ‘IRADDE’ the indomitable resolve of three exceptional athletes: Simran Sharma, para-athlete-runner, Ashok Malik, para-athlete-powerlifter and Mona Agarwal, para-athlete-shooter

    The digital film showcases the extraordinary athletes in action, each of whom has faced and overcome significant challenges by pushing boundaries in their pursuit of excellence. Simran Sharma, a visually impaired runner, clinched silver in the 100m and 200m events at the 2023 Hangzhou Para Asian Games; Ashok Malik, a wheelchair-bound powerlifter, claimed gold at the Asia-Oceanic Para Powerlifting Championship 2022; Mona Agarwal, a wheelchair-bound shooter, secured gold at the WSPS Para Shooting World Cup 2024.

    The digital film’s narrative focuses on the perseverance of these athletes as they overcome challenges on their journey to success. The film subtly highlights the crucial role that the unwavering support from their families, coaches, and community plays in helping them reach their goals. These moments of determination and encouragement resonate with SBI Life’s philosophy, ‘Apne Liye, Apno Ke Liye,’ showcasing how the strength of loved ones empowers these Paralympians to break through barriers and achieve their dreams.

    Speaking about the campaign, SBI Life chief of brand, corporate communication & CSR Ravindra Sharma said, “At SBI Life, we believe every dream is worth pursuing, no matter how insurmountable it may seem. This belief is at the heart of our partnership with the Paralympic Committee of India, as we aim to amplify the stories of our remarkable individual para-athletes highlighting the importance of inclusivity and support in achieving success. Their journeys are not just about winning medals; they are about the power of dreams and the unwavering support from loved ones that help turn those dreams into reality. This campaign is a tribute to their spirit and an extension of our brand purpose—to liberate individuals to pursue their dreams by securing the needs and aspirations of their loved ones. By bringing these stories to the forefront, we aim to inspire millions to overcome their own challenges, knowing that SBI Life is there to support them every step of the way.”

    The campaign effortlessly ties into SBI Life’s core value of being a dependable partner in life’s journey, showing that no dream is too far when supported by a strong foundation. The film’s emotional impact is heightened by a touching voiceover, which captures the inner strength of these athletes, powered by the steadfast belief of their families.

  • Love Depot unveils #SteamySatisfactionInEveryHome campaign

    Love Depot unveils #SteamySatisfactionInEveryHome campaign

    Mumbai: Love Depot, an Indian superstore for sexual pleasure products, is celebrating two years with its latest campaign #SteamySatisfactionInEveryHome. Since its launch in 2022, Love Depot has been on a mission to bring pleasure into the everyday lives of individuals and couples across the country. As part of the TTK family, known for household names like Skore Condoms, Prestige Appliances, Eva, Woodwards Gripe Ware, and more.

    Love Depot’s latest campaign, #SteamySatisfactionInEveryHome, aims to normalise conversations about intimacy in India. Using the pressure cooker—a staple in every Indian kitchen—as a creative metaphor, taking viewers through a journey of pleasure. With this campaign, Love Depot strengthens its mission to democratise pleasure, bringing it into every home.

    As Love Depot reflects on the past two years, the brand has observed people across India welcoming intimate wellness in ways that are both surprising and exciting.

    Love Depot

    Bangalore and Mumbai: The pleasure cities

    Bangalore and Mumbai stand out as key markets for Love Depot, with Bangalore leading in orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the strong demand for intimate wellness products in these cities but also position Bangalore and Mumbai as central hubs for pleasure in India.

    Lucknow leads the pleasure chart

    Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in attitudes, with residents of Lucknow enveloping intimacy with enthusiasm, giving way to a broader change in cultural norms across India.

    Couples are exploring more: 60 per cent increase in shared pleasure products

    Couples in India are breaking down barriers in terms of owning shared pleasure, with sales of couple’s toys soaring by 60 per cent in the past two years. Massagers, rings and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the progressing dynamics of relationships, where couples are becoming more open and eager to explore new avenues of pleasure together but are also placing greater emphasis on caring for each other’s pleasure and satisfaction.

    TTK Healthcare Sr deputy general manager – digital & e-commerce, CPD – Arjun Siva remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”

    With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.

  • Bank of Baroda launches “Sab Mein Hai Khiladi” campaign

    Bank of Baroda launches “Sab Mein Hai Khiladi” campaign

    Mumbai:  On National Sports Day, Bank of Baroda undertakes various sports, fitness, and environmental activities such as walkathons, group sports competitions, and tree plantation drives across the country to promote a healthier, more active, and environmentally conscious community. The Bank also launches the “Sab Mein Hai Khiladi” campaign to recognise and celebrate the athletic spirit within every employee. India celebrates National Sports Day on 29 August, commemorating the birth anniversary of hockey legend Major Dhyan Chand.

    The “Sab Mein Hai Khiladi” campaign features three of India’s well-known athletes and Bank of Baroda’s endorsers: badminton legend PV Sindhu, cricket star Shafali Verma, and rising tennis player Sumit Nagal. These sporting stars join the Bank’s own athletes, including 50 employees who are sportspersons and play an integral role in the campaign. As part of the campaign, the Bank organises several sporting activities for employees, including table tennis, basketball, cycling, and arm wrestling, where employees earn points. The campaign also includes a fitness challenge and a sports-themed trivia contest, with top winners getting an exclusive meet-and-greet session with their sporting idols and exciting prizes.

    Bank of Baroda Executive Director, Shri Sanjay Vinayak Mudaliar states, “On National Sports Day, we share the message that the spirit of a ‘khiladi’ resides in all of us. Sports help us stay physically and mentally fit and active and teach us important lessons in hard work, perseverance, integrity, teamwork, and sportsmanship—values that matter both on and off the field. This National Sports Day, Bank of Baroda rekindles the champion within us all.”

    Employees across the Bank also take the ‘Fit India Pledge’ to lead an active and healthy lifestyle.

  • McDonald’s India leverages AI to launch ‘The Signature Collection’

    McDonald’s India leverages AI to launch ‘The Signature Collection’

    Mumbai: Ever imagined a McDonald’s burger in AI? McDonald’s India – North and East has leveraged generative artificial intelligence (AI) to launch its new ‘Signature Collection’ of gourmet burgers. The brand has launched the ‘Imagined in AI’ campaign, bringing to life gourmet burgers by combining user-provided inputs with AI-generated visuals, offering customers a unique, interactive experience with the brand along with a chance to avail exciting offers.

    Each McDonald’s customer becomes a culinary expert figuratively, as they use an AI chatbot to imagine a gourmet burger. The chatbot will prompt users to select from a diverse range of ingredients from classic favourites to unique, exotic options, and creative combinations to craft a gourmet burger that brings gastronomical dreams to life. Through this initiative, McDonald’s aims not just to engage customers but also involve them by inculcating their imagination in its upcoming collection much ahead of the official launch.

    Once customers have imagined their signature burgers, they get the chance to join the exclusive McDonald’s Signature Collection Club* and avail exclusive offers.

    How to participate

    . To participate, customers can click the link: ‘Imagined in AI’ to access the AI chatbot.

    .  Start imagining McDonald’s Signature burgers, after agreeing to general T&Cs.

    .  Imagine all ingredients (bun, patty, exotic veggies).

    .  Voila, welcome to the Signature Collection Club.

    .  Customers can collect their reward card from their nearest McDonald’s restaurant (in North and East India).

    The Signature Collection of burgers will be available across select McDonald’s restaurants in North and East India starting 4 September 2024 and will be gradually available across the rest of the restaurants in the region.

    *For limited customers, first-come-first basis.

    *Kindly read the terms and conditions on their website- https://mcdindia.com/terms-conditions/