ITV

Category: Media and Advertising

  • Kraftshala marks Teacher’s Day with #LessonsThatLast campaign

    Kraftshala marks Teacher’s Day with #LessonsThatLast campaign

    Mumbai: In a heartwarming tribute to teachers, Kraftshala, an ed-tech platform for sales and marketing jobs has launched its latest campaign #LessonsThatLast. With this new campaign, they have attempted to put the spotlight on the educators who have not only imparted knowledge but are also instrumental in shaping careers and lives.

    The campaign #LessonsThatLast centers around a poignant and engaging video tribute, featuring industry experts and mentors from Kraftshala sharing personal stories of how their teachers have influenced their professional journeys. It’s a celebration of the wisdom, encouragement, and sometimes tough love that educators provide, which continues to guide and inspire long after the classroom doors have closed.

    Commenting on the heartfelt initiative, Kraftshala founder & CEO, Varun Satia said, “Teachers are more than just our guides through academic subjects—they mold our futures. Through #LessonsThatLast, we’re making a small attempt at honoring these extraordinary individuals by showing how their teachings have shaped our successes and made us who we are today.”

    The video tribute is a series of anecdotes from various industry leaders who are also the prestigious mentors of Kraftshala, revealing all the profound ways their teachers impacted their lives. Varun Sethi, Management Consultant, Accenture an alumnus of IIM Kozhikode recalls how Professor Matthew used innovative teaching methods to challenge and reshape his self-perceptions, leaving a lasting impact on his personal and professional outlook.

    Digital Freak campaign manager Megha Jain recalls her journey with her teacher Archana ma’am, “I was incredibly shy and lacked confidence in school. Archana Ma’am not only celebrated my achievements but also focused on my strengths, which played a crucial role in building my self-esteem.”

    Another expert, Sogolytics SEO manager Sadashiv Pal highlighted how despite his school’s limited resources, Bhosle emphasized personal development with such flair. Her impeccable demeanor and English proficiency helped him overcome insecurities, enabling him to speak confidently in public.

    Additionally, other Kraftshala mentors including TurboHire VP sales & strategy Fahad Mistry; Delhivery director marketing, Ayushi Mona Singh; Verse & co-founder & CEO Pratham Junius also shared their cherished memories with their favorite teachers in the campaign.

    Kraftshala’s #LessonsThatLast campaign is a celebration of the lasting impact of teachers. The video highlights how their lessons go beyond the classroom, continuing to shape students’ futures. The campaign features contributions from students who have documented the influence of their teachers, many of whom are now mentoring emerging sales and marketing talent at Kraftshala.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • Mountain Dew offers wild card entry to Kaun Banega Crorepati

    Mountain Dew offers wild card entry to Kaun Banega Crorepati

    Mumbai: Mountain Dew has launched an exciting collaboration with the game show Kaun Banega Crorepati (KBC), offering consumers a chance to secure a wild card entry into the show’s sixteenth season. This unique opportunity allows the Mountain Dew fans an opportunity to sit on the iconic hot seat, playing this popular game show, opposite the legendary Amitabh Bachchan, even after the official participation period has closed.

    This partnership is a testament to Mountain Dew’s commitment to motivating people to confront their fears and embrace Courage, a theme central to both the brand and KBC. So, the Mountain Dew x KBC campaign theme is, “Yeh khel ‘gyaan’ ka hai, par jeeta ‘himmat’ se jaata hai” (KBC is a game of knowledge, however, it takes courage to win it)!

    Commenting on the partnership, PepsiCo India category head, Mountain Dew, Akankshaa Dalal said, “Mountain Dew has always been about celebrating courage and victory in the various ‘hot seat’ situations that one can face in life. And this partnership with KBC is a natural fit as the game show brings with it moments where the stakes are high, and both knowledge and courage are tested every step of the way. By offering this wild card entry, Mountain Dew hopes to inspire millions to take bold steps towards realizing dreams.”

    Consumers can purchase Mountain Dew x KBC packs featuring a QR code till 30 September. By scanning the code, they will be directed to a WhatsApp bot where they can enter the 16-digit code found behind the label, provide demographic details, and answer a qualifying question. Those who complete these steps will have a chance to move on to auditions, with 10 lucky winners ultimately participating in KBC’s exclusive “Week of Courage.”

    The Mountain Dew x KBC campaign will be amplified through a TVC and a 360 campaign. The special Mountain Dew packs are being introduced across India and will be available at retail outlets and online platforms.

  • Brand Street Integrated appoints Krishna Mugatkar as business director

    Brand Street Integrated appoints Krishna Mugatkar as business director

    Mumbai: Brand Street Integrated (BSI) has announced its expansion into Pune with the strategic appointment of Krishna Mugatkar as the new business director. This strategic move highlights the agency’s dedication to enhancing its presence and fostering growth in the western region of India with several prominent clients such as HyFun, Provilac amongst others.

    With over 12 years of extensive experience in the marketing industry, Krishna Mugatkar has built a formidable reputation across multiple sectors, including B2B sales, offline marketing, BTL advertising, food and beverage, hospitality, SaaS applications, and real estate. His versatile skill set and strategic mindset have consistently made him a valuable asset in every organization he has contributed to.

    Throughout his career, Krishna has made significant contributions to renowned companies such as Mane Green, 360 Realtors, OYO, Foodpanda, APEEJAY Oxford Bookstores, and BVG India. His expertise in market research and analysis, operational planning, audit processes, and strategic amplification has consistently driven outstanding results. Notably, Krishna’s ability to drive business growth through thoughtful expansion strategies has been particularly impressive.

    Expressing his excitement about joining Brand Street Integrated, Krishna Mugatkar said, “I am honored to join the team at Brand Street Integrated. Pune offers immense opportunities, and I am eager to contribute to the agency’s vision of creating impactful brand experiences that truly resonate with our audience. Together, we will explore new frontiers and deliver exceptional value to our clients.”

    Brand Street Integrated CEO Surendra Singh shared, “Krishna’s extensive industry experience, combined with his innovative approach and strategic mindset, makes him an excellent addition to our leadership team. His appointment underscores our commitment to expanding our operations in Pune and enhancing our service offerings in the region. We look forward to achieving new milestones under his leadership.”

  • Nordgreen celebrates the spirit of togetherness in its latest Ad campaign

    Nordgreen celebrates the spirit of togetherness in its latest Ad campaign

    Nordgreen has unveiled its latest ad campaign, “In moments of togetherness, time becomes a gift.” Set in the warm ambiance of a bustling café, the campaign showcases a group of friends gathering to celebrate a significant occasion, highlighting the true essence of shared moments and lasting connections.

    This campaign emphasizes that time transcends the mere counting of hours and minutes; it is fundamentally about the precious moments spent with loved ones. The narrative is beautifully woven around the personal interactions among friends and the heartfelt exchange of a Nordgreen watch, symbolizing the cherished bonds of friendship and family.

    Riveram India Pvt. Ltd. serves as the exclusive distributor of Nordgreen watches in India also through all the leading e-commer,e platforms like Tata Cliq Luxury, Myntra, AJIO, Nykaa, Amazon, Flipkart and also through their official website.

    “We are excited to launch a campaign that deeply resonates with our core values of connection and timeless elegance,” said Riveram India co-founder Sana Khan. “This film is a homage to all those moments that build enduring relationships and celebrate the joy of togetherness.”

    The campaign features Miss Universe 2021, Harnaaz Kaur Sandhu, who embodies Nordgreen’s principles of elegance and meaningful storytelling. “Collaborating with Nordgreen is an opportunity to endorse more than a brand—it’s a chance to propagate a belief in the importance of cherished moments,” stated Harnaaz. “This campaign holds a special place in my heart as it beautifully captures the essence of shared experiences and enduring memories.”
     

  • Foxtale ad film honours women’s resilience and empowerment

    Foxtale ad film honours women’s resilience and empowerment

    Mumbai: Foxtale launches its first-ever brand film, marking a milestone in its journey to strengthen its position in the beauty industry. The film celebrates women’s resilience and unstoppable spirit aligning with Foxtale’s commitment to empowering them through high-quality skincare.

    The film highlights the effectiveness of Foxtale’s Glow trio—Glow Sunscreen, Super Glow Moisturizer, and Vitamin C Serum. It portrays the Unstoppable Woman in various situations, from the beach to delivering speeches, with the Glow trio as her trusted partner. The narrative emphasises Foxtale’s mission to deliver visible skincare results while supporting women through life’s challenges.

    Alongside creative agency Studio Simple, Foxtale also developed an original soundtrack featuring a playful rap that complements the visual narrative with empowering lyrics. This anthem of self-love underscores Foxtale’s dedication to boosting women’s confidence.

    “Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance,” said Foxtale’s founder and CEO, Romita Mazumdar. “Through our products and philosophy, we empower women to embrace their unique beauty with confidence.”

    Foxtale breaks from traditional celebrity endorsements, focusing on the transformative power of its products. This approach highlights the brand’s commitment to product innovation and understanding consumer needs.

  • Dhanuka Agritech launches film honouring India’s next-gen farmers

    Dhanuka Agritech launches film honouring India’s next-gen farmers

    Mumbai: Dhanuka Agritech releases a new mini-feature film as part of its ‘India ka Pranam, Har Kisaan ke Naam’ campaign. The film focuses on the future of farming in India through the story of a young boy who dreams of becoming a farmer, a profession essential to the nation.

    This is the second installment in the campaign, following its 2022 launch, and has already gained significant attention. Teasers and social media buzz helped build anticipation, and the release has been warmly received by audiences nationwide. The film’s central message—India’s future lies in the hands of its farmers—resonates deeply.

    Dhanuka Agritech stands behind this campaign. “We are thrilled to unveil this film,” said Dhanuka Agritech’s senior deputy general manager, Ratnesh Kumar Pathak. “This initiative is a continuation of our mission to uplift and honor the farming community. Through this film, we challenge the outdated belief that brilliant young minds cannot pursue farming—a profession that is the backbone of our country. Farming is not just a livelihood; it’s a legacy, and we want to celebrate it. This film is our way of expressing deep gratitude to every farmer for their unwavering dedication and invaluable contributions.”

    For decades, Dhanuka Agritech has supported Indian farmers, understanding their challenges and the hard work behind each harvest. The film serves as a tribute to these efforts and aims to inspire the next generation to take pride in farming. It also reinforces the company’s commitment to supporting the people who feed the nation, celebrating both current and future farmers.

  • Cheil India hires Sudhir Das as senior executive creative director

    Cheil India hires Sudhir Das as senior executive creative director

    Mumbai: Cheil India, an advertising agency has announced the appointment of Sudhir Das as Sr executive creative director. He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

    In his current role, Sudhir will be reporting to Cheil India CCO Vikash Chemjong and will be based out of the agency’s Gurgaon office.

    Sudhir has been in advertising for two-plus decades, in agencies like Publicis, McCann, Leo Burnett, and Dentsu WebChutney, winning around 100 national and international awards along the way. His previous role was group executive creative director at Dentsu Creative.

    Sudhir has created advertising for some of India and the world’s most popular brands including Coca Cola, Nestle, Apple, Google, Airtel, LinkedIn, Tanishq, ITC and Uber. Along the way, he has been part of campaigns like ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’, ‘Cardekho Back-Off’, ‘Airtel 175 Replayed’ and ‘Motorola Deep Connect’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to social and tech innovations.

    A proud geek, he is extremely interested in tech and using it new and interesting ways to create social conversations.

    Cheil India CCO Vikash Chemjong said, “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.

    But dig a little deeper and one begins to see the many reasons for the multi-award winning adman that he is. He is a gamer.  A lover of all things tech. A self-professed nerd. An encyclopedia of advertising trivia. Plus a great cook! Not just in what he whips up in the kitchen but what he manages to concoct every time you sit down with him, for work or otherwise. Be it stories. Strategies. Interesting theories. And of course, great advertising ideas! We’re lucky to have him join the Cheil fold. All set to mesmerize us and our clients with his unique and interesting way of telling the brand story.”

    Commenting about his appointment, Sudhir said, “This is actually my second stint at Cheil. And it took literally a 15-minute conversation with Vikash to decide that I wanted to be back here. What really attracted me was the hunger to really explore the bleeding edge of creativity, and perhaps more importantly, this hunger was married to a scale and depth of integrated talent that actually manages to get things done. I have a feeling I’m really going to enjoy my time here.”

    Cheil SWA group COO Sanjeev Jasani added, “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”

  • IAS strengthens leadership with key appointments

    IAS strengthens leadership with key appointments

    Mumbai: Integral Ad Science, a global media measurement and optimization platform, has announced the appointment of Marc Grabowski as chief operating officer (COO) and Srishti Gupta as chief product Officer (CPO), effective 16 September 2024.

    Grabowski, previously the global vice president of Oracle Advertising, will oversee the company’s global commercial organization prioritizing customer success, business strategy, and company commercial operations. Gupta, former chief product officer at Rokt, will lead the company’s product strategy, product development, and go-to-market initiatives. Grabowski and Gupta will report directly to IAS CEO Lisa Utzschneider.

    “We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners,” said IAS CEO Lisa Utzschneider. “Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximize performance while safeguarding and scaling their digital media investments.”

    Grabowski brings extensive leadership and experience across the demand and supply sides of the advertising industry. He joins IAS from Oracle Advertising where he led Oracle’s global go-to-market organization for Oracle’s Advertising products, including Moat, Datalogix, BlueKai, and Grapeshot. Previously, Grabowski served as executive vice president of global supply & business development at Criteo; held the CEO role at Persio, a B2B mobile marketing platform that was later acquired by Clutch.com; and spent nearly a decade at Yahoo! in various sales roles.

    “IAS’s focus on data integrity and its trusted AI-backed technology, along with the company’s capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity,” said Grabowski. “I’m excited to offer my experience in strategy and execution to IAS’s strong bench of talent to drive superior results for our customers and partners.”

    Gupta is a seasoned executive and visionary product leader, with a track record of delivering growth in both B2B and B2C products across various advertising channels, including CTV. Most recently, she served as chief product officer at Rokt, an e-commerce technology company, where she was responsible for delivering a highly relevant and performant experience across billions of e-commerce transactions. Before joining Rokt, Gupta was the director of ads measurement at Amazon where she spearheaded the creation of cross-channel measurement products. Earlier, she held the role of president and general manager for IRI’s digital and media solutions.

    “As marketers look to maximize return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility,” said Gupta. “I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS’s mission of delivering trust and transparency in digital media quality.”

  • From hair mess to hair success, Morphy Richards’ campaign hits the right note

    From hair mess to hair success, Morphy Richards’ campaign hits the right note

    Mumbai: Morphy Richards is taking its personal grooming range to the next level since its foray into the category last year. Their latest campaign is all about the remarkable transformation that its personal grooming range of products bring to everyday hair challenges.

    The film demonstrates how the right grooming tools can turn a stressful hair situation into a moment of effortless beauty. In the film, the viewers are introduced to a chic and stylish bedroom setting, where a younger sister nervously clutches onto hair rollers and brushes. The suspenseful music builds tension as the camera reveals her older sister’s frizzy hair. The older sister’s frustrated gaze towards her younger sibling escalates the drama when she reaches for the scissors. However, just in time, the focus shifts to the Morphy Richards Keraflow Hair Straightener.

    The suspenseful music fades as the older sister opts for the straightener, effortlessly transforming her messy curls into sleek, shiny hair. This visual transition highlights the power and effectiveness of Morphy Richards Hair Straighteners, turning what could have been a hair disaster into a smooth and polished look.

    “As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience.” — Bajaj Electricals head of advertising and brand management, Devika Sachdeva 
     

  • ASCI Board appoints Partha Sinha as new chairman

    ASCI Board appoints Partha Sinha as new chairman

    Mumbai: Post the board meeting held today following the 38th Annual General Meeting, the Advertising Standards Council of India (ASCI) appointed Bennett Coleman & Company Ltd chief brand officer & president, Partha Sinha as the chairman of the ASCI Board of Governors for 2024-25. Pidilite Industries Ltd managing director Sudhanshu Vats, was appointed vice-chairman, and Lintas India Private Ltd Group CEO & chief strategy officer-APAC, S. Subramanyeswar was appointed hon. Treasurer.

    Sinha comes with a rich and vast experience with top organisations such as Bennet Coleman, Ogilvy, Publicis, BBH, McCann, and Citibank, along with his stronghold of brand marketing, media, and communications.

    Sinha expressed a compelling vision for ASCI. “Being the chairperson of ASCI is both an honour and a profound responsibility, especially as our industry is under greater scrutiny by our stakeholders. With rapid changes in the digital environment and the emergence of new challenges. ASCI is committed to not just keeping up but to staying ahead. Deploying technology and AI to monitor errant advertising as well as putting our might behind preventive measures will be our focus in the days to come. This will ensure that creativity and responsibility coexist, creating an ecosystem that values consumers and encourages innovation.”

    Reflecting on his term, outgoing chairman Saugata Gupta said, “Leading ASCI through a period that witnessed significant development and change has been a privilege. This year has been marked by historic milestones, including the formation of the ASCI Academy, which has become a cornerstone in promoting responsible and progressive advertising. Our commitment to training and capacity building, creating new direction via our thought leadership work, reflects a culture of responsibility from the ground up.”

    ASCI has made great progress in terms of its achievements and strategic initiatives during the year, reinforcing its commitment to the proactive work since the start of ASCI Academy. The Academy’s expansion is an important aspect of ASCI’s initiatives, and it is quickly becoming an active proponent of industry training and education. Since its inception, the Academy has expanded to encompass over 75 alliances and, through its training and education, successfully impacted 33,300 new and emerging professionals, firmly anchoring ethical principles deeply within the advertising community.

    ASCI has also actively engaged in research and thought leadership through collaborative projects. Notable among these were partnerships with Khaitan & Co. on a white paper on the influence of generative AI on advertising, with the UN Women- led Unstereotype Alliance and lead research agency Kantar on D&I in India, as well as with Lexplosion for an in-depth understanding of privacy and data protection.”

    In the past year, ASCI actively co-hosted and participated in several stakeholder and government consultations to address and discuss issues like dark patterns, green claims, and surrogate advertising.

    ASCI updated and introduced new guidelines on an array of categories this year, including deceptive patterns, charitable cause marketing, and green claims ads, among others. These changes keep the ASCI Code current in the face of the changing industry dynamics and consumer expectations.

    ASCI’s rigorous complaint redressal and monitoring operations this year included processing over 10,000 complaints and reviewing over 8,200 advertisements, affirming its role as a vigilant guardian of the advertising industry.

    ASCI remains dedicated to advancing ethical, inclusive, and transparent advertising.