ITV

Category: Media and Advertising

  • Protinex launches ‘Protinex Hai Toh Mumkin Hai’ campaign

    Protinex launches ‘Protinex Hai Toh Mumkin Hai’ campaign

    Mumbai: Protinex, the flagship brand of Danone India has unveiled its latest ad campaign, ‘Protinex Hai Toh Mumkin Hai’ which emphasizes the transformative power of Protinex in helping individuals achieve their aspirations and lead healthier lives. This campaign reinforces the brand’s mission to raise awareness about adequate protein consumption and encourage healthier choices for overall well-being.

    The new ad campaign highlights the role Protinex plays in supporting people from various backgrounds on their path to success and health. It features scenarios where individuals excel both academically and personally, such as a couple managing professional and home responsibilities. The campaign emphasizes the brand’s commitment to enhancing individual strength and meaningful relationships.

    It also notes that Protinex contains 34 per cent protein, Biotin, and other essential nutrients that support physical and mental health, and improve strength after eight weeks of consistent use, alongside a healthy diet and lifestyle.

    Speaking about the TVC campaign, Danone India marketing director Sriram Padmanabhan said, “We are thrilled to launch this new TVC for Protinex, which beautifully captures the essence of our brand and its impact on everyday lives. Protinex has been a cornerstone of nutritional support in Indian households for over six decades, and with this campaign, we hope to inspire more people to achieve their goals and embrace a healthy lifestyle.”

    Aligned with Danone’s mission to promote health through food, Protinex is dedicated to providing optimal nourishment, making it a preferred choice for comprehensive nutrition and strength. It supports the health and well-being of individuals across India when combined with a balanced diet and healthy lifestyle.

  • FCB Kinnect appoints Nishant Pratap as group executive creative director (South)

    FCB Kinnect appoints Nishant Pratap as group executive creative director (South)

    Mumbai: FCB Kinnect, an exciting creatively led integrated agency, has appointed Nishant Pratap as the group executive creative director (South). This move highlights the agency’s dedication to continuously enhancing its capabilities and talent in a full-funnel manner, reinforcing its role as a comprehensive partner to brands.

    This strategic appointment is part of FCB Kinnect’s commitment to developing top-tier creative departments, aimed at producing innovative and impactful work across all potential media platforms.

    Recently, the agency also appointed Neville Shah as its Chief Creative Officer to transform the agency’s creative culture and exceed global benchmarks.

    Driven by a passion for crafting bold, impactful work, Neville brought Nishant on board to lead creative excellence and accelerate the growth of FCB Kinnect’s Bengaluru office.  

    He moved from Ogilvy India, where he was executive creative director. Nishant has also worked previously with McCann Worldgroup and Lowe Lintas.

    With nearly 19 years of experience, he has been pivotal in launching and building renowned brands such as Tata Sky, Britannia’s Treat and GoodDay, TVS Apache, Mumbai Indians, IDFC Bank, Tata Salt, Tanishq, Titan, Taneira, Fastrack, Park Avenue, Cadbury, and The Live Love Laugh Foundation.

    His legendary body of work comprises the creation of iconic campaigns such as #HeeraHoTum for Tanishq, #YouDoYou for Fastrack, #FindYourJoy for Titan, and #UnityBar for Cadbury. Additionally, Nishant played a pivotal role in launching India’s first awareness campaign on depression for TLLF, featuring Deepika Padukone.

    Nishant’s work for Happy Life Welfare and The Dabbawala Foundation’s ‘Share My Dabba’ campaign has been recognised at the D&AD Awards and the Cannes Lions International Festival of Creativity.

    Beyond his professional achievements, he is a published poet, and a spoken word performer, and runs a popular YouTube cooking series called GastroPup.

    Speaking on his appointment, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “I am excited to welcome Nishant to the Kinnect family. His remarkable creative talent and proven track record position us perfectly to deliver impactful and unique solutions. Nishant’s keen eye for detail and deep understanding of branding are exactly what we need to drive creativity as a catalyst for economic growth. I look forward to seeing more innovative and impactful work for our brands in the South.”

    FCB Kinnect CCO Neville Shah added, “Nishant is here to help bring our new vision to life. He brings with him a wealth of experience and a warm approach to leadership. Nishant will strengthen our reputation as a creative powerhouse delivering great value for our clients through great ideas. I’m so very excited to have him come aboard.”

    FCB Kinnect group executive creative director (South) Nishant Pratap said, “I’ve got butterflies, elephants and lions in my tummy at the prospect of joining FCB Kinnect. There’s a lot of good jujus going around this wonderful place and I can’t wait to add to it and work with a brilliant creative team. Can’t wait to create some magic, joy and glory.” 

  • Marico’s Saffola Oats celebrates the joy of Onam in new campaign

    Marico’s Saffola Oats celebrates the joy of Onam in new campaign

    Mumbai: FMCG company – Marico has announced its latest campaign for Saffola Oats in celebration of the vibrant and joyous festival of Onam. Embracing the essence of tradition and festivity, Saffola brings Kerala’s rich cultural heritage to life with a delightful and nutritious twist on traditional dishes using oats, all through a captivating new film along with exclusive packaging for Onam.

    The new ad film, conceptualised by Maitri Advertising Works Pvt Ltd, beautifully captures the joy and togetherness that Onam brings to millions of households in Kerala. It features two women engaged in a playful competition to create the best Onam delicacies, each including their secret ingredient – Saffola Oats, unaware that it’s the common factor in both culinary creations. As the festivities unfold, the women discover that they both are using the same special ingredient – Saffola Oats, leading them to set aside their competition and unite in the true spirit of the festival, celebrating friendship, love, and festivity.

    The film subtly highlights how Saffola Oats can be a versatile and wholesome addition to traditional Onam dishes like puttu, dosha, vada, unniappam, and pal payasam, making these festive favorites both nutritious and delicious.

    Speaking about the campaign, India & Foods Business (Marico Ltd) chief operating officer Vaibhav Bhanchawat said, “Onam is a time of joy, togetherness, and a celebration of cultural heritage. We wanted to create a campaign that celebrates this spirit while offering a nutritious twist in the beloved Onam delicacies by incorporating oats. The film beautifully illustrates how incredibly versatile oats are, it not only blend seamlessly into any dish but also elevate the flavour. We hope that through this campaign, we can inspire families to enjoy the best of both worlds – the traditional flavours of Onam and the versatility of Saffola Oats. To complement the occasion, we’ve also introduced new packaging that beautifully captures the spirit of Onam.”

    Maitri Advertising Works Pvt Ltd group creative director, Francis Thomas shared his experience on building the campaign idea, “When Marico approached us, we wanted to authentically represent Onam in Kerala. Instead of the typical ‘tharavaad’ scenes, we depicted the real-life tradition of exchanging dishes with neighbors, where a Malayalee always returns the ‘dabba’ with a small gift. We were fortunate that the clients trusted Maitri’s regional expertise and that adsflo Worldwide delivered this complex message engagingly.”

    The special Onam edition pack features a beautiful rendition of the festival’s festivities. The new pack is available across all general trade and modern trade outlets in Kerala, with an assured Rs 100 cashback offer. This Onam, elevate your festive celebrations with the delicious taste and nutritious benefits of Saffola Oats.

  • Dentsu reveals insights on B2B buyers with fourth annual Superpowers Index

    Dentsu reveals insights on B2B buyers with fourth annual Superpowers Index

    Mumbai: Dentsu, an integrated growth and transformation partner to the world’s leading organizations, has published the largest study of B2B buying behaviour globally for the fourth consecutive year. The Superpowers Index includes over 14,000 individual buyer interviews and covers over 25,000 in-depth buying experiences. The research provides a diagnostic platform that addresses the real drivers behind B2B buying decisions, where to improve the B2B buyer journey and the business impact of the experience.

    The publication of this research coincides with the global expansion of dentsu’s B2B Specialised Practice. Dentsu B2B is designed to connect modern businesses, driving growth through integrated B2B solutions that bridge the gap between marketing, IT, and sales, helping brands achieve unprecedented levels of performance. The specialised practice is an evolution of the successful Merkle B2B offering. Already one of the largest and fastest-growing B2B practices, it is expanding to include additional capabilities across dentsu’s agency brands and geographies, ensuring global consistency and local relevance.

    In Asia Pacific, Kiaran Geen continues to lead dentsu B2B, driving innovative solutions and growth across the region. His leadership is instrumental in building upon dentsu’s B2B capabilities and delivering impactful results for our clients.

    The Superpowers Index, originally published in 2021, uses a single metric that captures the overall brand experience and provides a comprehensive, single index to help brands assess their performance against key criteria that drive success. This index offers invaluable insights, enabling businesses to fine-tune their strategies and achieve superior outcomes.

    ●   Brand building has jumped from the fifth priority in 2023 to the number one priority in 2024

    ●   The number of brands considered as part of B2B buying journeys is up 62% since 2021

    ●   Average decision time has increased 54 days since 2021. The estimated value to the world economy of these delayed B2B opportunities is approximately $1.9tn

    ●   Only around two in five businesses were highly satisfied with the brand they chose in tailoring their offering to fit their needs, and these scores have shown no sign of improving since 2022

    ●   A 10-point increase in the proprietary Superpowers Index Score results in a 14% average uplift in the dollar value of each opportunity

    In addition to the Superpowers Index, dentsu B2B has launched speciality capabilities aimed at transforming B2B marketing and sales strategies, via the dentsu B2B growth engine:

    Marketing For Growth — This growth framework leverages both technology enablement and marketing services to accelerate business expansion. By integrating advanced technology with strategic marketing efforts, businesses can achieve scalable growth and enhanced market presence.

    Intelligent ABX — By harnessing the power of artificial intelligence, Intelligent ABX revolutionizes account-based management initiatives. This solution empowers clients to transform their approach, ensuring more effective targeting and engagement with key accounts, ultimately driving better business results.

    Brand-to-Demand Advertising — Focusing on a full view of the customer, this solution seamlessly integrates brand and demand generation efforts to enhance B2B performance. By aligning these critical elements, businesses can create a cohesive strategy that maximizes brand impact and drives demand, resulting in sustained growth and success.

    Sales Enablement — Designed to propel B2B leaders into the future, Sales Enablement focuses on driving commerce and enhancing customer experience. This solution helps businesses improve revenue by optimizing their sales processes and delivering exceptional customer journeys.

    “Five years ago, Merkle B2B was launched to provide integrated solutions to B2B customers across media, customer experience and creativity. Today’s expansion into dentsu B2B marks a real opportunity for the team to drive further innovation for our clients, creating real business outcomes for our clients that help their growth and generate real impact,” said Kiaran Geen, President APAC, dentsu B2B.

    “Every company in the world is a B2B company in some capacity and we can harness that opportunity to be a true innovation partner for clients, leveraging our globally connected capabilities across business transformation, media, creative, CXM, commerce, data and technology to drive impact,” he added.

    “The Superpowers Index provides a framework for driving client growth by benchmarking performance across the 30 decision drivers, pinpointing improvement opportunities and measurement and gives a comprehensive look at the evolving landscape of B2B marketing year over year. The research allows us to target and refine our dentsu B2B capabilities to the needs of global clients across markets,” said dentsu B2B president Patrick Hounsell. “Our goal is to provide B2B brands with the tools and insights they need to connect their marketing, IT, and sales efforts more effectively and these solutions represent a significant leap forward in our commitment to driving B2B success.”

    Here is the link to the report

  • Simply Fresh celebrates Ganesh Chaturthi with #BappaHiBatayenge campaign

    Simply Fresh celebrates Ganesh Chaturthi with #BappaHiBatayenge campaign

    Mumbai: Simply Fresh, the flagship brand of BN Group, an edible oil manufacturer, has unveiled a heartwarming brand film that perfectly captures the festive spirit. Titled ‘Bappa Hi Batayenge’, the ad campaign beautifully captures the true essence of Ganesh Chaturthi, delivering the message that only Lord Ganesha knows how long he will stay with us. This touching film highlights the faith, devotion, and excitement that make this festival so special for millions of Indians.

    Group chief marketing officer, Kiran Giradkar stated, “It’s a stark reminder that although we think we decide the duration of the guest’s stay, it’s the guest who graciously decides when to depart, after sumptuous hospitality. The campaign has a unique spin to the Sanskrit word “Atithi” that delves into a deep insight on why we celebrate this festival for various durations ranging from 1 1⁄2, 3, 5, 7 or 10 days, unlike other festivals? It’s a persistent attempt by the brand Simply Fresh that is constantly supporting fresh ideas.”

    The campaign has been rolled out across multiple platforms. It beautifully captures the connection people share with their beloved ‘bappa’ and highlights this festival’s mixed emotions. The campaign effectively showcases the Indian ‘sanskriti’ and the essence of the family values system.

    Through their social media posts, Simply Fresh invites everyone to use #BappaHiBatayenge with a kind message they would want to share with the world and shower everyone with Bappa’s blessings.

  • Himalayan Elevation Kashmiri Saffron celebrates Himalayan Day

    Himalayan Elevation Kashmiri Saffron celebrates Himalayan Day

    Mumbai: Himalayan Elevation Kashmiri Saffron, a brand from Tata Consumer Products is celebrating Himalayan Day. It is celebrated on 9 September every year and is an annual initiative dedicated to preserving and uplifting the unique Himalayan ecosystem and its communities. This year, the focus is on supporting the saffron farmers of Kashmir’s Pampore who are facing challenges due to the declining yield of Kashmiri saffron.

    As part of this year’s initiative, the brand in collaboration with Matamaal Foundation will be training Kashmiri Saffron farmers starting September, with on-ground sessions planned till October.

    100 per cent of the proceeds from all packs of Himalayan Elevation Kashmiri Saffron sold online, in the week of this Himalayan Day, will be used to train these farmers. These trainings will equip them with the knowledge and tools needed to cultivate saffron more efficiently, ensuring the sustainability of their craft.

    This initiative is in line with the brand’s commitment to giving back to the communities that are integral to the Himalayas. With this initiative, not only is the brand providing training to the saffron farmers of Kashmir to combat the declining yield but also giving them the hope they need to continue their craft in the face of environmental challenges. This initiative reflects the brand’s belief in the importance of sustainability and its dedication to making a positive impact on society.

    Consumers can scan the QR code on the back of each Himalayan Elevation Kashmiri Saffron pack to see the specific farmer whose livelihood they have helped uplift. This initiative thus allows consumers to see firsthand the impact their purchase is making on the lives of these farmers.

  • Punjab FC onboards DafaNews as principal sponsor for their upcoming ISL season

    Punjab FC onboards DafaNews as principal sponsor for their upcoming ISL season

    Mumbai: Punjab FC, the only representation from North India in India’s top-flight football league, the Indian Super League (ISL) announced the onboarding of DafaNews, the leading sports news platform as the ‘Principal Sponsor’ for their upcoming season. Punjab FC, playing their second season of the ISL after becoming the first-ever I-League club to be promoted to ISL, will begin their campaign against Kerala Blasters on 15 September at Kochi.

    Speaking on the Partnership, DafaNews Tavares Joao Coimbra said, “We are delighted to partner with Punjab FC for the upcoming ISL season. We have been associated with ISL clubs over the seasons and the partnership with Punjab FC is another step towards maintaining our presence in the best football league in the country. Punjab FC is a young club that has made brilliant strides in Indian Football over the years, and we are proud to partner with them for the season.”

    DafaNews offers the most highlighted news in the world of Sports. It serves sports lovers with up-to-date matches, scores, schedules, and stories from the most prestigious leagues and events in the country, such as the Indian Premier League, Pro Kabbadi League, Indian Super League, and many more.

    Speaking on the partnership, Roundglass Sports lead sports marketing Tarandeep Sekhon said, “We are delighted to onboard DafaNews as our principal sponsor for the season. In just our second season plying trade in the ISL, partnering with a brand like DafaNews showcases the popularity Punjab FC has gained among Indian football fans. A successful run at the Durand Cup further makes us confident that this partnership will yield great results for us in the season ahead.”

    Punjab FC started their 2024-25 season with a quarterfinal appearance in Asia’s oldest football tournament, the Durand Cup. In the group stages, the team beat Mumbai City FC and CISF Protectors XI and drew with Kerala Blasters to qualify for the quarterfinals. In the quarterfinals, they suffered a narrow defeat against Mohun Bagan Super Giant in the penalty shootout after the match ended 3-3 in regulation time.

  • Kedar Lele departs HUL after two decades

    Kedar Lele departs HUL after two decades

    Mumbai: After two decades with Hindustan Unilever, Kedar Lele has moved on from the company, where he most recently served as executive director, head of sales and customer development, South Asia. The announcement was made through a LinkedIn post.

    He initially joined the FMCG giant in April 2004 and returned in November 2010. During his time at HUL, Kedar Lele held multiple leadership positions.

    Lele is a highly experienced business leader, with over 20 years of expertise spanning advertising, internet companies, FMCG marketing, sales and customer development, and general management.

    An alumnus of the Indian School of Business, Lele has also had professional stints with companies like Kimberly Clark Lever, Mudra Communications, and Monster.com, among others.

  • Yoho Shoes unveils ‘A Page From School’ campaign

    Yoho Shoes unveils ‘A Page From School’ campaign

    Mumbai: As per Yoho, comfort is the foundation of greatness. To mark Teacher’s Day, they unveiled a heartwarming campaign titled ‘A Page From School,’ celebrating the mentorship, connections, and cherished memories shared with teachers during school days.

    After extensive internal brainstorming and collaboration with Asish Chopra, the well-known marketer and author of ‘Fast, Cheap and Viral,’ Yoho released an animated video that takes viewers on a nostalgic journey through school life, with shoes as the central character of the story.

    On the campaign, Yoho’s founder Prateek Singhal, said, “This campaign is our way of saying thank you to the unsung heroes who keep us on our toes and push us to take bold strides. Just as we at Yoho strive to support every step of India’s growth story with our comfortable and affordable footwear, teachers support the journey of countless students across the nation.”

  • Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Mumbai: Movado has announced its new roster of brand ambassadors starring in ‘When I Move You Move,’ the brand’s new global campaign featuring legendary and emerging icons in acting, music, sports, and business. The campaign features actress and entrepreneur Jessica Alba, Academy Award winner Julianne Moore, Grammy-winning rapper and actor Ludacris, Pro Bowl running back Christian McCaffrey, and All-Star point guard and Olympic gold medalist Tyrese Haliburton.

    “We are proud of our multi-year partnership with this roster of amazing talent across culture and entertainment and to feature them in our 2024-2025 global brand campaign,” said Movado Group chairman and CEO Efraim Grinberg. “It was important to us that we aligned with individuals that truly represent Movado’s legacy of innovation, commitment to excellence, and iconic design. This campaign has  an incredible amount of energy and movement that is dynamic and makes you feel connected to  Movado.”

    Movement was the inspiration for this campaign – as it’s the key component of the brand’s DNA, with  Movado meaning “always in motion” in Esperanto, a language created in 1887 to break down communications barriers. The talent is captured moving to and interacting with Ludacris’ 2003 #1 Billboard and Grammy-nominated song “Stand Up.” The chorus “when I move you move” is a call to action for people to express their full potential by doing what truly moves them.

    https://www.instagram.com/reel/C_fzYPhxp42/?igsh=MWViM2NzYzhpOTN0Yg%3D%3D

    Movado partnered with creative director Robert Lussier from The Style Council and global fashion photographers Mert Alas & Marcus Piggott to come up with the vision. The styling was done by celebrity stylist Mel Ottenberg and choreographed by movement director Stephen Galloway.

    “Over the last year, we’ve embarked on a journey to take our brand to new heights by developing a culturally relevant campaign that moves you – that literally makes you want to get up and move,” said Movado president Margot Grinberg. “Our goal is to be disruptive and stand out – do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of  mind and engage new audiences globally.”

    The “When I Move You Move” campaign features watches across key families, where each icon wears specific pieces that align with their unique and personal style.

    The campaign will be featured throughout the year across television, digital and print media including magazines, out-of-home, and across all social media platforms.