ITV

Category: Media and Advertising

  • The One Club appoints Tay Guan Hin as APAC regional director

    The One Club appoints Tay Guan Hin as APAC regional director

    Mumbai: The One Club for Creativity has announced that Tay Guan Hin, a long-time creative leader in Asia Pacific, has joined the global nonprofit organisation in the newly created position of APAC regional director for awards, programs, and partnerships.

    The addition of Guan Hin to this new role represents a major commitment by The One Club to significantly grow its presence and level of industry support in APAC. He will be responsible for elevating all of the club’s awards, programming, partnerships, and membership in the region, primarily focusing on growing the ONE Asia Creative Awards and supporting a thriving regional creative community.

    He will also enhance the organisation’s visibility by establishing strategic partnerships with agencies, brands, production companies, creative associations, schools, and media in APAC, and developing regional events and educational programs.

    Guan Hin joins The One Club from BBDO Singapore, where he was creative chairman and a BBDO Asia Creative Council member.  In addition to founding TGH Collective, a successful independent creative boutique agency, his experience includes serving in regional and global agencies such as Wunderman Thompson, Grey, Leo Burnett, and Saatchi & Saatchi for blue chip clients like Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, and Johnson & Johnson.

    He has also authored the best-selling Penguin book “COLLIDE”, presented at TEDx conferences, served as president of Asia Professional Speakers, and currently sits on The One Club’s international board of directors.

    “The appointment of Guan is pivotal in expanding our presence and support in APAC”, said The One Club CEO Kevin Swanepoel. “We’ve had a strong relationship with him for many years: he’s a board member, served on our awards juries, hosted Portfolio Night in Singapore, and was featured in our popular ‘A Creative Perspective’ video series. Guan is a recognised creative leader in the region who is ideally suited for this opportunity, and we’re excited to have him on the team.”

    “Having spent years in global network agencies, I’ve seen firsthand the incredible talent we have across the Asia Pacific region,” said Hin. “I look forward to bringing our creative community even closer, building on the strong foundation we’ve established, and exploring new ways to inspire, connect, and innovate together through meaningful partnerships and programs.”

    In addition to working on ONE Asia, he will also promote The One Club’s leading global awards: The One Show, ADC Annual Awards, Type Directors Club TDC competition and scholarships, TDC Ascenders, Young Ones Student Awards, Young Guns, Next Creative Leaders, and ONE Screen Short Film Festival.

    Ongoing club programming with growth potential in APAC includes Portfolio Night, and initiatives from the club’s creative development department, such as ONE School, ONE Creator Lab, Executive Creative Summit, Creative Leaders Retreat, Brand-Side creative conference for in-house agency teams, and others.

    Guan Hin will be based in Singapore, work directly with The One Club-APAC team in Shanghai, and report to Swanepoel in New York.

  • Lauritz Knudsen Electrical and Automation chooses L&K Saatchi & Saatchi India as advertising partner

    Lauritz Knudsen Electrical and Automation chooses L&K Saatchi & Saatchi India as advertising partner

    Mumbai – Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a powerful campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020. The campaign seeks to strengthen the trust and heritage associated with the L&T Electrical & Automation brand under its new name – Lauritz Knudsen.

    Directed by renowned filmmaker Ashim Ahluwalia and featuring an inspiring anthem by music maestro Shankar Mahadevan, the magnum opus film opens with a compelling shot of L&T Switchgear’s original signage. It then takes the viewer on a journey through houses, hospitals, agricultural lands and various geographies to show how L&T Switchgear has contributed to the country’s growth through its partnerships and products. The film seamlessly transitions between scenes via their products, finally culminating on the same sign, now under a new name: Lauritz Knudsen.

    Schneider Electric India VP- Global Marketing, CMO, Rajat Abbi said, “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”

    L&K Saatchi & Saatchi CCO Rohit Malkani said, “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”

    L&K Saatchi & Saatchi executive director Atin Wahal said, “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”

    The campaign has been rolled out across TV and digital platforms, ensuring broad reach and engagement. It also includes a partnership with India’s renowned game show Kaun Banega Crorepati. The campaign is being broadcast in multiple languages — Hindi, Malayalam, Telugu, Tamil, and Kannada — demonstrating the brand’s pan-India presence.

  • FITPASS makes strategic hires and ambitious expansion plans

    FITPASS makes strategic hires and ambitious expansion plans

    Mumbai: India’s fitness membership brand, FITPASS, is pursuing an aggressive growth strategy to expand its presence in the industry. The company plans to significantly grow its leadership and operations teams, aiming to aggregate and standardize gyms and fitness centers to reach 500 cities across India by mid-2026. This expansion focuses on strengthening its core areas—network expansion, monetisation, sales, and category growth—in response to the rising demand for accessible and affordable fitness solutions. FITPASS aims to reshape the fitness landscape across India by capitalizing on this trend.

    Spearheading this ambitious drive is Avnish Sharma, newly appointed vice president of network growth & monetisation. Sharma, a veteran with over 14 years of experience at tech giants Paytm and Practo, will be instrumental in FITPASS’ rapid expansion into tier two and tier three cities. His role is pivotal not only for growth but also for driving profitability and optimising revenue streams across the network of gyms and fitness centres in both new and established markets.

    Preeti Singh steps in as AVP of growth and alliance (corporate sales). With over a decade of experience in corporate sales and benefits consulting with renowned organisations like HCL Tech, Squickr, Via.com and more, Singh will report to Mohit Dang, vice president of revenue & partnerships (corporate sales). Together with  Dang, she will work on expanding FITPASS’ corporate partnerships and driving significant market penetration.

    Complementing the brand’s future vision, they have also onboarded four other experts to propel its aggressive expansion:

    . Manish Prajapati, appointed as AVP of network growth and monetisation, brings significant expertise from his tenure at healthcare leaders Apollo and Practo. He will work closely with  Sharma to drive brand’s network growth and expansion. His extensive experience in scaling networks within the healthcare sector will be instrumental in driving FITPASS’ expansion efforts, as he possesses a profound understanding of regional dynamics and growth strategies.

    .  Rishabh Tiwari joins as senior manager of network growth and monetisation under the leadership of  Sharma, bringing nine years of industry experience to the table. Tiwari’s expertise in market analysis and strategic planning will be instrumental in identifying high-potential markets and optimising FITPASS’ expansion strategy across diverse geographical regions.

    .  Savneet Kaur joins as senior sales manager (corporate sales), bringing nine years of experience from industry heavyweights like Cure.fit and ITC Fortune. Kaur will assist  Dang and Ms. Singh to accelerate sales growth, playing a key role in FITPASS’ aggressive growth agenda.

    .  Yusuf Ahmed takes on the role of category manager, leveraging his decade of experience across major fitness brands such as Cure.fit (Cult.fit), Fitline India, Fitness First India, and Gold’s Gym. Ahmed will lead efforts to keep FITPASS at the forefront of industry trends, ensuring that its offerings continue to set new benchmarks.

    This expanded team aims to grow FITPASS’ premium gym and fitness centre network to over 10,000 locations by the end of 2025 while broadening the company’s footprint across 1,500-1,600 PIN codes. The focus extends beyond mere expansion, with a clear mandate to drive profitability, optimise revenue streams, and keep FITPASS at the forefront of industry trends.

    “Our team’s expansion reflects our unwavering commitment to revolutionising the fitness industry in India,” said FITPASS co-founder Akshay Verma. “The collective expertise of our new leaders will enable us to scale rapidly and effectively, especially as we expand our network into tier 2 and tier 3 cities. Currently, users across 573 cities are already engaging with our platform’s digital offerings- A.I. fitness training module and nutrition consultations, this is a significant milestone, not just for FITPASS, but for a fitter Bharat. We are confident that with their combined strengths, we will continue to deliver exceptional value to our users and partners while leading the industry’s evolution.”

    This move comes at a critical time for India’s fitness industry, which is evolving due to increased health and wellness priorities post-pandemic. By enhancing its leadership and focusing on innovation, FITPASS is not just adapting to market trends but shaping the future of fitness in India, especially in tier two and three cities. The company aims to meet the growing demand for flexible fitness solutions, reinforcing its position as a key platform for health-conscious individuals across the country.

  • Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Fast&Up celebrates ninth anniversary with ‘Life Feels Good with Fast&Up’ campaign

    Mumbai: Fast&Up, a wellness and nutrition brand, is celebrating its ninth anniversary in India with the launch of the ‘Life Feels Good with Fast&Up’ campaign. Featuring actor Varun Dhawan and athlete Avinash Sable as brand ambassadors, this milestone marks nearly a decade of innovation and a commitment to improving the well-being of people worldwide. The brand also marks this occasion by offering a flat 50 per cent on its website on 12 September 2024, along with exclusive freebies, aimed at reaching more customers through its communities, ambassadors, and influencers.

    Since its launch in 2015, Fast&Up has focused on providing products that support active and healthy lifestyles. Fast&Up’s best-sellers include hydration solutions, energy products, and ready-to-drink options used by millions in India and globally. It is among the few brands offering high-quality protein supplements tested by Informed Sport, making it a preferred choice for Olympians, national teams, and athletes. The brand caters to various needs related to today’s lifestyle, such as sleep, sexual health, and pollution-related issues.

    The ‘Life Feels Good with Fast&Up’ campaign highlights the brand’s commitment to wellness and community. It embodies the company’s approach to helping individuals achieve their best health while contributing to communities and meaningful causes. Fast&Up remains dedicated to making a positive impact on its customers and society.

    Fast&Up co-founder Varun Khanna expressed his enthusiasm, stating, “As we celebrate our 9th anniversary, we aim to make India Active. Our ‘Life Feels Good with Fast&Up’ campaign reaffirms our commitment to improving lives while giving back to society. We are immensely grateful for the support of our customers and are excited to mark this milestone with initiatives that embody our core values.”

    Brand athlete Avinash Sable shared his excitement about being part of the Fast&Up family, saying, “I’m proud to be a brand ambassador for Fast&Up. The commitment Fast&Up shows to promoting health and wellness resonates deeply with my values as an athlete. Their products have been an essential part of my training regimen, and I’m excited to share this journey with them and inspire others to feel good and perform at their best.”

    Fast&Up’s journey over the past nine years has been driven by its passion for promoting health, wellness, and vitality. With its innovative products and dedication to community building, the brand continues to lead the way in transforming lives for the better. Shop for India’s trusted nutrition and best-sellers across various lifestyle needs at www.fastandup.in

  • DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion

    DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion

    Mumbai:  DashLoc, a leading hyperlocal MarTech discovery platform in India, appoints Ashish Tiwari as co-founder and chief strategy officer (CSO), focusing on Product and Partnerships. This move marks a new phase of global expansion for DashLoc, with Ashish leading the charge.

    Ashish, an IIT Kharagpur graduate, brings extensive entrepreneurial experience, having founded and scaled three startups, including Hair Originals, which gained national attention on SharkTank India. After successfully securing funding, his recent startup Hair Forever was acquired in July 2024, solidifying his reputation in the industry. He has also held leadership roles at CISCO, AIG, and unicorn startup Droom.

    Ashish has mentored DashLoc’s partnership and product teams for the past year, contributing to the platform’s growth. As CSO, he will drive product strategy and build strong partnerships to enhance DashLoc’s offerings.

    DashLoc’s co-founder & CSO, Ashish Tiwari commented, “I am thrilled to officially join DashLoc at such a pivotal time. Having been involved in mentoring the team over the past year, I have seen firsthand the immense potential of our platform. I look forward to working closely with the visionary CEO Sumit Singh our tech maverick Gaurav, and the entire DashLoc family to drive our mission of revolutionising hyperlocal discovery.”

    DashLoc’s CEO, Sumit Singh, “We are delighted to welcome Ashish onboard as Co-Founder and CSO. His entrepreneurial experience, coupled with his strategic acumen, will be invaluable as we continue to scale our operations and innovate within the MarTech space. With Ashish on board, we certainly foresee an accelerated growth pace, gearing up to dominate the industry in India and across the globe.”

    With Ashish’s leadership, DashLoc aims to accelerate its growth and dominate the hyperlocal MarTech industry.

  • Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Mumbai: Wondrlab, a platform-first martech network, has launched a new campaign for Hettich, showcasing how the brand’s innovative furniture fittings solutions and built-in appliances can bring a touch of magic into everyday homes.

    Hettich, a legacy brand celebrated for its pioneering German technology and innovations, has long been the undisputed market leader in luxury home solutions in India. Their avant-garde furniture fittings seamlessly blend exceptional functionality with elegant design, enhancing the aesthetics and utility of modern living spaces.

    The objective of the campaign is to shift both industry and brand perceptions from purely functional considerations to creating an emotional connection that resonates deeply with consumers’ love for their homes and décor. Embracing Hettich’s global positioning of “Magical Interior Experiences,” Wondrlab, with the help of an 8-year-old magician, infuses a sense of wonder and enchantment into the campaign narrative.

    Speaking about the campaign, Hettich India & SAARC  CMO Jiteen Aggarwal said, “This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”

    Commenting on the creative approach, Wondrlab Network CCO Amit Akali said, “Furniture fittings are often unnoticed heroes in our daily lives. We wanted to highlight how Hettich’s products subtly yet significantly enhance everyday experiences, filling life with a sense of magic. Using a magician allowed us to vividly demonstrate the functional elegance and transformative impact of Hettich’s solutions. We pushed the idea forward with the youngest magician, leveraging the playfulness of an 8-year-old boy. The products aided him in his performance and clearly showed what Hettich brings to homes – magic.”

    “The Youngest Magician” campaign is now live across various media platforms, inviting audiences to experience the everyday magic that Hettich brings into homes.

  • VDO.AI and Taneira by TATA launch successful OLV summer campaign

    VDO.AI and Taneira by TATA launch successful OLV summer campaign

    Mumbai: VDO.AI, an advertising technology platform, partnered with Taneira, the ethnic wear brand from TATA, to launch a summer campaign focused on comfort, style, and Indian craftsmanship. The campaign targeted women aged 25 to 55 in tier 1 and tier 2 cities using VDO.AI’s Online Video (OLV) ads and exclusive premium publisher network.

    The campaign delivered over 3.3 million impressions, achieved a 74.57 per cent video completion rate (VCR), and recorded a click-through rate (CTR) 4x higher than the industry average.

    VDO.AI’s CEO, Amitt Sharma commented, “Our partnership with Taneira allowed us to demonstrate how AI and data-driven strategies can significantly enhance audience engagement and drive higher conversion rates. With the dual CTA strategy and granular targeting, we ensured Taneira’s message resonated with the right audience, delivering exceptional results that highlight the power of our technology.”

    The campaign’s dual Call-to-Action (CTA) strategy offered both “Shop Now” and “Store Locator” options, guiding viewers to either explore Taneira’s collection online or find a nearby store through VDO.AI’s technology.

    Taneira’s representative, Pranjal Agarwal added, “Partnering with VDO.AI has been a fantastic move for us. Their AI-driven online video ads delivered impressive results, achieving a high ROI. The dual CTA strategy and contextual ad placements on premium publisher websites enabled our ads to effectively reach our target audience, resulting in a 4X increase in CTR compared to the industry average. We are impressed by both the performance and the team at VDO.AI and look forward to future collaborations.”

    This partnership set a new standard for digital advertising in the clothing sector, demonstrating how technology can enhance brand storytelling and create impactful consumer experiences.

  • Global Music Junction appoints Akash Kumar Upadhyay as AVP

    Global Music Junction appoints Akash Kumar Upadhyay as AVP

    Mumbai: Global Music Junction has announced the appointment of Akash Kumar Upadhyay as associate vice president. This strategic move comes on the heels of a major expansion in Warner Music Group’s partnership with JetSynthesys and Global Music Junction, marking a pivotal moment in the evolution of digital music engagement.

    Upadhyay renowned for his extensive experience and innovative approach within the music industry, joins Global Music Junction at an exciting time. His appointment is set to amplify the company’s efforts to forge new paths in digital music and entertainment, leveraging his deep expertise to drive the company’s strategic vision forward. Upadhyay will directly report to Global Music Junction’s CEO Rajkumar.

    Global Music Junction’s recent expansion with Warner Music Group underscores its commitment to innovative music solutions. The collaboration, which includes JetSynthesys, aligns with the trend of integrating global music networks to create more connected platforms. This partnership is expected to strengthen Global Music Junction’s ability to connect artists with fans worldwide.

    As associate vice president, Akash Kumar Upadhyay will shape the company’s strategies, focusing on market expansion and leveraging new technologies. He will lead initiatives that bridge artists and audiences, optimise digital experiences, and drive growth in key markets.

    Upadhyay’s background in leadership and industry experience makes him well-suited to support Global Music Junction’s goals. His expertise will be key in navigating the evolving music landscape, especially in utilizing digital platforms and technologies.

    Kumar’s appointment reflects the company’s focus on innovation, aiming to strengthen its position in the global music industry and advance initiatives that engage artists and fans.

    As Global Music Junction embarks on this new chapter with Sulabh Kumar at the helm, the industry watches with anticipation. His vision and leadership are expected to usher in a new era of growth and innovation, positioning Global Music Junction as a key player in the future of global music and entertainment.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • iQOO unveils ‘My Quest Story ft. Bhuvan Bam’

    iQOO unveils ‘My Quest Story ft. Bhuvan Bam’

    Mumbai: Redefining its brand value of ‘Questing for more’, iQOO, the premium performance smartphone brand of the vivo group, has launched The Film #MyQuestStory, directed by renowned filmmaker Shoojit Sircar. Known for cinematic gems like Pink, Sardar Udham, and Piku, Sircar brings his storytelling magic to this short yet powerful 3-minute film, which features an inspiring message by content creator and actor, Bhuvan Bam.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bhuvan Bam (@bhuvan.bam22)

     

     

     

    Inspired by the insights from the recently launched iQOO’s Quest Report, which highlights that 1 in 4 youngsters in India are seeking new-age careers, while 2 in 3 face societal and family pressures, The Film brings this shift to the forefront. Conceptualized by Ogilvy India, tells the inspiring journey of a young man who defies family expectations to follow his quest for content creation. Set against the backdrop of societal pressure and traditional career paths, The Film celebrates the bold choices made by today’s youth. It highlights how they chase their dreams in an ever-evolving digital world.

    The film features Babla Kochar (as the father), Anubha Fatehpuria (as the mother), Yogendra Singh (as Rohan, the elder brother), Aditya (as the younger brother), and Ebong Ipsita (as the house help).  It promises to be both entertaining and inspiring, bringing to life a story of passion, resilience, and unwavering determination. The film embodies iQOO’s core brand value of ‘I Quest On and On’ encouraging viewers to embrace their quest for greatness despite the obstacles they face.

    Bhuvan Bam, reflecting on his involvement in the film, said, “When the iQOO team invited me to join their campaign celebrating the pursuit of youth dreams, I felt an immediate connection. The spirit of ‘i Quest On and On’ embodies the ambition and determination that drive so many young people today. Being part of a story that resonates so closely with my own journey was a truly rewarding experience. I hope this film inspires others to persevere and continue chasing their dreams.”

    Shoojit Sircar added, “Making this film was a truly inspiring journey,” shared Shoojit Sircar, his voice filled with emotion. “The moment I heard the concept, I felt a deep connection to the characters and their stories. It reminded me of the incredible spirit of Indian youth and their unwavering perseverance in the face of challenges. They chase their dreams with a fire in their hearts, a determination to carve their own paths and make their mark on the world. This film is a testament to that spirit, a celebration of their unwavering quest for something more. I hope it not only entertains but also ignites a spark in the hearts of viewers, encouraging them to embrace their own journeys and pursue their passions with courage and unwavering belief.

    On the creative process, Ogilvy CCO (North) Ritu Sharda said, “iQOO celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the boldness and ambitious nature of youngsters today but also to inspire viewers to push boundaries and chase their dreams with unwavering determination. Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”

    The film is now streaming on iQOO’s official YouTube, Instagram, X (Twitter), and community platforms.