ITV

Category: Media and Advertising

  • Archies celebrates Daughter’s Day with a digital ad campaign

    Archies celebrates Daughter’s Day with a digital ad campaign

    Mumbai: Archies, a brand in the gifting industry, renowned for nurturing heartfelt relationships, is thrilled to launch its latest digital ad campaign to celebrate Daughter’s Day this year, titled “Show Her That You Know Her”. The campaign aesthetically captures the essence of the relationship between fathers and daughters, emphasizing how they shape each other’s lives emotionally.

    The campaign highlights how daughters bring warmth, understanding, and connection into their fathers’ lives as it creatively explores the scenario wherein fathers are seen as ‘alpha’ figures in the Indian household, taught to be strong and unemotional, this campaign addresses the silent but real struggles many Indian fathers face. It beautifully portrays a daughter’s journey in helping her father express his feelings, share his hardships, and rewrite their relationship with love, compassion, and acknowledgement.

    “Daughters are the emotional pillars, studious and courageous, who not only support but also inspire family members to be more expressive”, said Archies executive director Varun Moolchandani. The campaign, through its vivacious story of a single father and his daughter, draws inspiration from the poetry and emotional sensitivity that girls carry within them.

    Moolchandani further stated “With this campaign, we want to showcase the transformative power of a daughter’s love and care in a father’s life. It’s about acknowledging her strength and presence in every moment, big or small. On this Daughter’s Day, Archies invites everyone to recognize and celebrate the irreplaceable bond between fathers and daughters.”

    Archies is honouring the special and powerful relationship between fathers and daughters with this campaign. “Show Her That You Know Her” is a heartfelt reminder to cherish the little things that make these relationships genuinely meaningful.

  • Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day

    Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day

    Mumbai: Revaa, a brand in D2C feminine hygiene and menstrual health, is thrilled to launch the ‘Her Day, Her Way’ Campaign in celebration of Daughters’ Day on 22 September. Running from September 15 to 30 September 2024, the campaign aims to dispel the stigma associated with menstruation by encouraging fathers to actively support their daughters’ menstrual health, promoting a fair and inclusive approach to period care within families, and fostering a supportive environment for young women’s health and well-being.

    The primary objective of the campaign is to empower daughters by encouraging open conversations about menstrual hygiene and the challenges they face. The campaign will feature a series of engaging videos of fathers where they will share their views on periods and discuss their involvement in their daughters’ menstrual journey. Each video will highlight fun, interactive moments, including light-hearted activities that foster open dialogue and reflect a cool, carefree bond between fathers and daughters. Participants can join the movement by posting their videos on Instagram, tagging @revaaforu, and using #herdayherway and #periodpositive. The competition runs from noon on 15 September until 6 pm on September 30, with two winners announced on 1 October, each receiving Revaa’s First Period Kit.

    “The aim of the ‘Her Day, Her Way’ campaign is not only to celebrate our daughters but also to break the silence surrounding menstruation. By encouraging honest conversations and involving fathers, we hope to empower young women to take control of their health and well-being. We want menstrual hygiene to be seen as positive and empowering, while at the same time nurturing good relationships between fathers and daughters”, said Revaa founder and CEO Mahipal Singh.

    Revaa’s dedication extends beyond product innovation; it involves bringing about a significant change in the way society perceives and discusses menstruation. The “Her Day, Her Way” campaign emphasizes the fundamental values of Revaa, which include empowerment, inclusivity, and breaking taboos. To complement the campaign, Revaa is offering a 15 per cent discount sitewide during the campaign period, providing an opportunity for participants to explore the brand’s range of products.

  • MS Dhoni and EMotorad take over Times Square with new campaign

    MS Dhoni and EMotorad take over Times Square with new campaign

    Mumbai: MS Dhoni takes Times Square by storm with EMotorad’s latest brand campaign, ‘Awaaz Ayegi Dil Se’. Cricket fans and mobility enthusiasts have been excited about this collaboration. The ad features MS Dhoni alongside EMotorad’s foldable, fat-tyred e-cycle Doodle V3, launching their latest campaign with immense impact.

    Together, As per the press release MS Dhoni and EMotorad create a historical moment that celebrates not only India’s cricketing icon but also the future of sustainable transportation, marking a milestone for electric mobility.

    “When we decided to do a billboard for Mahi Bhai, the first thought was that it had to be grand, and what better than a big screen on the iconic Times Square? As an Indian company exporting e-bikes across Europe and the US, it was an opportunity to display Indian startups on the biggest global advertising stage. Our philosophy in product and marketing, as well as most things we do, is to do crazy stuff and constantly break barriers.” said  EMotorad CMO and co-founder Aditya Oza.

    “The legendary MS Dhoni commands a presence as iconic as the Times Square Billboard itself, and having this stage is an incredible moment for EMotorad. Mahi being the innovator he is, needed something that had never been done before—something as monumental as his legacy. This is more than just an ad for us; it’s a symbol of our commitment to innovation, sustainability, and making a positive impact on the world.” —EMotorad VP marketing Neil Ghogale.

    As a leader in sustainable transportation, EMotorad’s campaign with MS Dhoni underscores its commitment to cutting-edge technology and cultural resonance. It solidifies its position as a trailblazer in e-mobility and inspires a new generation of cyclists and cricket fans.

  • Maruti Suzuki launches new campaign for FRONX Turbo

    Maruti Suzuki launches new campaign for FRONX Turbo

    Mumbai: With a focus on spotlighting the thrill of driving, Maruti Suzuki India Limited (MSIL) unveiled today’s ‘Thrill Has a New Shape’ campaign for its dynamic FRONX Turbo. This campaign highlights the adrenaline rush that a turbo engine delivers, transforming every journey into an unforgettable adventure. Conceptualised to resonate with young customers who are adventure seekers and driving enthusiasts, the campaign features a compelling narrative that brings to the fore the spirited driving offered by the FRONX Turbo.

    Commenting on the campaign, Maruti Suzuki India Ltd senior executive officer of marketing & sales Partho Banerjee said, “The FRONX Turbo embodies innovation and the spirit of pushing boundaries to deliver a thrilling driving experience. With its powerful engine, stunning design, and engineering that speaks to the aspirations of modern drivers, it is a standout choice for customers seeking performance. We have tried to capture this with our ‘Thrill Has a New Shape’ campaign that lays emphasis on how FRONX Turbo symbolises the thrill of driving. The genesis of this campaign stems from our persistent endeavour to cater to the evolving needs of our customers. It positions FRONX Turbo as a vehicle that doesn’t just meet expectations but exceeds them.”

    At the core of the ‘Thrill Has a New Shape’ campaign is the idea of ‘Thrill’ – a sensation that resonates with modern, adventurous Indian customers. The FRONX Turbo, with its responsive engine, agile handling, and optional paddle shifters, offers a drive that is both exhilarating and empowering.

    This campaign will be rolled out across multiple platforms, including digital, social media, print media, and OOH advertising, ensuring widespread reach and engagement. Creative visuals, high-energy advertisements, and immersive content will be used to capture the essence of the Turbo engine’s thrill.

    The campaign’s creative direction will focus on FRONX’s cutting-edge technology and the Turbo engine’s spirited performance, appealing to those looking for an exciting drive.

    Launched in April 2023, the FRONX struck a chord with customers, becoming India’s fastest passenger vehicle to achieve a 1 lakh sales milestone since launch*, in just 10 months. The contribution of FRONX Turbo to this is considerable, appealing to those who seek a dynamic ride. It is powered by the 1.0-litre K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Offered with the option of a 5-speed Manual and a 6-speed AT with paddle shifters for increased driving pleasure. The FRONX Turbo offers an impressive blend of performance with fuel efficiency, returning a claimed fuel economy of 21.5 km/l with manual transmission and 20.01 km/l with the automatic gearbox.

  • Punjab FC reveals new kits with Shiv Naresh as official kit partner

    Punjab FC reveals new kits with Shiv Naresh as official kit partner

    Mumbai: Punjab FC, the sole representative from North India in the Indian Super League (ISL), announced the addition of three brands to its commercial roster for the upcoming season. The club has signed Indian sportswear brand Shiv Naresh as the ‘Official Kit Partner,’ PayTM Insider as the ‘Official Ticketing Partner,’ and Radio City as the ‘Official Radio Partner.’ Punjab FC began its ISL campaign on 15 September against Kerala Blasters in Kochi and will play its first home game on 20 September in New Delhi.

    The official home, away, and third kits were launched earlier in Chandigarh and have already received positive feedback from fans and football enthusiasts.  

    Shiv Naresh Sports Pvt Ltd, managing director Shiv Prakash Singh shared, “We are thrilled to partner with Punjab FC, the I-League champions, for the ISL 2024-25 season. At Shiv Naresh, our mission has always been to empower athletes with the best possible gear, and this collaboration with Punjab FC aligns perfectly with that mission. We are excited to see the team excel on the field and to see their passionate fans wearing our jerseys in support of their champions.”

    PayTM Insider joins as the ticketing partner for the season, enabling fans to purchase tickets for Punjab FC’s home games at Jawaharlal Nehru Stadium in New Delhi. PayTM Insider’s chief operating officer Varun Khare states, “We at PayTm Insider, are thrilled to announce our partnership with Punjab FC as a part of the Indian Super League. Our mission is to redefine the fan experience, going beyond simple ticketing. By combining our expertise in ticketing, accreditation, and fan engagement, we aim to create a seamless and immersive journey for Punjab FC supporters. Together, we’ll ensure that every match is a memorable event, contributing to the growth of football in India.”

    Radio City will provide exclusive insights, stories, and updates about Punjab FC throughout the season for listeners in Delhi and Punjab. Radio City’s CEO Ashit Kukian commented, “We are excited to partner with Punjab FC as their official radio partner for the upcoming ISL season. This collaboration allows us to bring exclusive insights, updates, and stories of Punjab FC’s journey directly to our passionate listeners in Delhi and Punjab. As a brand committed to make you hear everything happening around, we are excited to amplify the voices of football fans and be a part of Punjab FC’s growing legacy in the ISL.”

    Roundglass Sports, lead, sports marketing, Tarandeep Sekhon added, “We are delighted to expand our commercial roster for the season. In just our second season in the ISL, partnering with such popular brands showcases the popularity that the team has gained among Indian football fans. A successful run at the Durand Cup further makes us confident that this partnership will yield great results for us in the season ahead.”  

    Punjab FC begins the 2024-25 season with a quarterfinal appearance in Asia’s oldest football tournament, the Durand Cup. In the group stages, the team defeats Mumbai City FC and CISF Protectors XI and draws with Kerala Blasters to advance to the quarterfinals. In the quarterfinals, they suffered a narrow defeat against Mohun Bagan Super Giant in a penalty shootout after the match ended 3-3 in regulation time.

  • BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    Mumbai: Nutraceutical and fitness supplement brand BigMuscles Nutrition has named actress Nora Fatehi as its new brand ambassador. A fitness & fashion icon for many, Nora’s onboarding was announced alongside the launch of a campaign titled ‘Hustle Banaye Muscles’, which encourages everyone to chase their fitness goals through an intense physical workout routine.

    A music video, directed by ace filmmaker-director Farah Khan, has also been released as part of the campaign, wherein Nora can be seen hustling it out in a gym, showcasing the efforts that go behind her effortless on-screen persona. Both BigMuscles and Nora embody the belief to prioritise one’s personal health and fitness to emerge as a winner, and this makes the collaboration a natural unison.

    “Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said BigMuscles Nutrition founder Suhel Vats while sharing his thoughts on the development.

    Nora too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”

    The Farah Khan-directed one-minute video, featuring Nora released as part of the association, has been creatively designed by Ogilvy India. It promotes BigMuscles’ flagship product premium gold whey protein, which comprises ProHydrolase Enzyme and provides 25-gram protein, 11-gram amino acid and zero sugar in every scoop for faster muscle building. The announcement comes less than a year after BigMuscles Nutrition signed star cricketer Hardik Pandya as the brand ambassador for its wide array of nutritional supplements. Notably, BigMuscles has swiftly evolved as the favorite nutritional supplement partner for several big-league celebrities, such as the likes of Ranveer Singh, Dino Morea and Prateek Babbar, among others.

  • Re’equil marks its sixth anniversary with #PostPartumDepression campaign

    Re’equil marks its sixth anniversary with #PostPartumDepression campaign

    Mumbai: Personal care brand – Re’equil is shedding light on the experience of motherhood through a power campaign video that highlights the unseen struggles of postpartum depression and the quiet strength of mothers who navigate through them with resilience and courage.

    Re’equil’s video campaign shows that the best support often comes from ensuring that every mother feels she is not alone, even during tough times.

    Every year, 60 lakh mothers and 60 lakh fathers experience postpartum depression. It is a profound and often overlooked challenge that many mothers face as they navigate the transition after childbirth.

    In India, postpartum depression affects one in every five new mothers but often goes unnoticed due to societal stigma. Silence can leave new mothers feeling isolated, but sometimes all they need is understanding. Simply listening, validating their emotions, and offering non-judgmental support creates a safe space for them.

    “We understand that postpartum can be a period of significant emotional challenge. Our campaign aims to celebrate the strength of mothers and promote open conversations about their experiences and resilience,” said the Re’equil team.

    Re’equil’s campaign is a call to end the generational silence surrounding postpartum depression and ensure that future generations of parents are prepared, empowered, and unafraid to face the challenges of parenthood. The brand aims to create conversations around this important subject.

    The brand invites everyone to join the conversation and celebrate the multifaceted nature of motherhood.

  • Godrej Appliances launches OOH campaign for its AI powered washing machines

    Godrej Appliances launches OOH campaign for its AI powered washing machines

    Mumbai: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has launched an OOH campaign to showcase its new Fully Automatic Front Load Washing Machine.

    The campaign aims to raise awareness about this advanced washing machine, which comes equipped with AI technology that senses water, drum balance, foam level and more, optimizing the washing experience while conserving resources. This cutting-edge product highlights Godrej’s dedication to blending homegrown expertise, deep understanding of Indian consumers and world-class technology, providing Indian customers with best-in-class appliances.

    The OOH campaign is being rolled out across key high-traffic locations in Bangalore and Chennai, capturing attention with its motorized elements that rotate, making the visual even more captivating and eye-catching for passersby.

    Commenting on the campaign, Godrej Appliances head of marketing Swati Rathi said, “Brand Godrej has its roots in India’s journey of self-reliance. Ever since inception, at Godrej Appliances, we have endeavored to provide Indian consumers innovation that is designed to solve their specific problems. The same is reflected in our philosophy of ‘Soch Ke Banaya Hai’ or ‘Things Made Thoughtfully.’ With this engaging outdoor campaign, we aim to build on our consumers’ pride in the brand’s deep rooted Indianness and its commitment to innovation and technology.”

    This campaign is being executed in collaboration with Madison Outdoor Media Solutions and 3 Scratch Films ensuring widespread visibility and impactful communication.

  • Tenable names Rajnish Gupta as MD & country manager for India

    Tenable names Rajnish Gupta as MD & country manager for India

    Mumbai: Tenable has announced the appointment of Rajnish Gupta as managing director for India and SAARC where he will lead strategic initiatives, oversee operations, and drive the continued growth of business and channel activities across the region.

    This appointment aligns with Tenable’s rapid expansion of its cloud capabilities and exposure management platform, enabling organisations to know, expose and close their cyber exposure gaps.  

    “Rajnish’s extensive experience in finance, telecommunications, manufacturing, public sector, and his deep knowledge of cybersecurity will be instrumental in driving further growth in the region,” said Tenable Asia Pacific and Japan SVP Nigel Ng. “I’m confident that under Rajnish’s leadership, we will achieve significant advancements in delivering security solutions that address the evolving needs of our clients, ensuring they can understand and remediate their risk.”

    With over 30 years of IT and cybersecurity experience driving momentum for enterprises, Gupta joins Tenable from Palo Alto Networks, where he was the India country director for the Cortex division. Prior to that, Gupta was a senior director and cyber security leader at Microsoft.

    “With the modern attack surface rapidly expanding in both size and complexity, and security teams managing multiple clouds and identities across a converged IoT, OT, and IT landscape, we must continue helping our customers bridge the gap in how business and security leaders understand and manage cyber risk,” said Rajnish Gupta. “I look forward to working with our customers and partners to navigate the complex and ever-changing cybersecurity landscape.”