ITV

Category: Media and Advertising

  • JK Lakshmi Cements retains Rohit Sharma as ambassador

    JK Lakshmi Cements retains Rohit Sharma as ambassador

    Mumbai: India’s winning Test cricket captain Rohit Sharma has been signed on as an ambassador by JK Lakshmi Cement (JKLC) for the fifth year in a row.

    A press release issued by the company states that the “renewed association reflects the brand’s commitment to excellence and the shared values that define both JKLC and Rohit Sharma.”

    The release adds: “Rohit Sharma, known for his leadership and consistent performance on the cricket field, perfectly embodies the core values of strength, reliability, and excellence that JKLC represents. His previous association with the brand has been a tremendous success, resonating deeply with consumers and stakeholders alike.”

    Says JKLC president & director Arun Shukla: “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”

    Rohit Sharma who is exclusively represented by RISE Worldwide adds, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”

    Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, and across platforms. The tagline “India’s Best Performer” has been well received across the sales network and among consumers, contributing to increased brand scores and enhanced business valuation.

  • Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Mumbai: This Daughter’s Day, menstrual hygiene brand – Stayfree launched its latest digital campaign which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. Normalising periods among young boys is a critical step within a family construct. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple idea yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin.

    Four years ago, Stayfree launched its ‘It’s Just a Period’ campaign champions healthy period conversations amongst people who matter most to a young girl- “her family”. The campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about periods are normalized. In this journey, Stayfree first encouraged fathers to be a part of the period conversation with their daughters, which then extended to ‘Talk to your Sons’ campaign encouraging parents to tell their sons “it’s just a period”. This year, Stayfree with its latest film takes another bold step in this direction with a simple call to action #BetaStayfreeLeAana to end generations of taboo.

    Conceptualised by DDB Mudra, the new digital film captures poignant everyday moments in families, and conversations between parents and their sons which are heartwarming and relatable. The film thoughtfully portrays various household scenarios that help boys feel at ease with the topic of periods. From a mother encouraging her young son not to feel embarrassed about purchasing sanitary napkins during a grocery run, to another mother explaining that menstruation is a normal and healthy process for every woman, and a father discussing with his son the importance of supporting women during their periods, each moment is handled with care. The film leaves us with a powerful yet very simple message, “When we make our sons comfortable with periods, we make our daughters comfortable with it too.”

    Kenvue vice president – marketing and business unit head – essential health, Manoj Gadgil said, “Periods have traditionally been a hush-hush conversation limited to the women of the house with male members asked to look away creating a society where periods are seen as social stigma. When one half of the population is kept out this conversation true change in society is impossible. At Stayfree, we are committed to normalizing period conversations and to create a world where no girl feels shame, fear or discomfort about periods. In our fourth edition, we take a real actionable step by not only urging parents to tell their sons ‘It’s just a period’ but also perhaps to go buy a sanitary napkin for their mother or sister taking a decisive step to end generations of stigma associated with periods.”

    DDB Mudra Group chief creative officer Rahul Mathew shared, “Over the years, Stayfree has been committed to normalizing the conversation around periods. And a big cohort in the normalization journey needs to be men. Women feel more uncomfortable because men are not comfortable around the topic of periods. So, a good place to start the conversation is with boys.”

    As a part of the new campaign, Stayfree has collaborated with popular national and regional influencers to highlight the important of healthy period conversations in families sharing personal experience of how they have normalised period conversations with their sons. The digital campaign will be seen across Youtube, Meta and leading OTT channels.

  • RBL Bank launches #FurtherAndBeyond campaign with IndianOil and Mastercard

    RBL Bank launches #FurtherAndBeyond campaign with IndianOil and Mastercard

    Mumbai: RBL Bank, in partnership with IndianOil and powered by Mastercard, launched the IndianOil RBL Bank XTRA credit card, accompanied by the ground-breaking #FurtherAndBeyond campaign. This initiative is designed to position the card as a champion of mobility, addressing the challenges of rising fuel costs that impact daily commutes and occasional getaways. The card targets individuals who are constantly on the move and seeking new experiences, presenting itself as an enabler for worry-free travel.

    What sets this launch apart within the BFSI (banking, financial services, and insurance) sector is its innovative approach to blending financial services with experiential marketing. The campaign’s theme, ‘Further & Beyond,’ embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.

     

    The one-of-its-kind launch event, set against the stunning backdrop of the Himalayas, embodied the theme of exploration and discovery. The celebration featured traditional Ladakhi performances that enriched the experience by immersing attendees in the region’s vibrant cultural heritage. Leaders from RBL Bank, IndianOil, and Mastercard elaborated on the card’s vision and inspiration. The grand unveiling of the card, inspired by the symbolic significance of Buddhist prayer wheels, underscored themes of prosperity and new beginnings.

    This spectacular product launch serves as a reminder of how the card is always ready to fuel your next journey with significant cashbacks and benefits, turning each ride into an adventure. The #FurtherAndBeyond campaign reflects the bank’s dedication to unveiling new travel possibilities and rewards. This initiative reaffirms their commitment to innovation, inspiring the spirit of freedom and exploration to chase new horizons.

  • Viacom18 unveils ‘The Neighbour’s Plea’ campaign film for India vs Bangladesh test series

    Viacom18 unveils ‘The Neighbour’s Plea’ campaign film for India vs Bangladesh test series

    Mumbai: Viacom18 unveiled its new campaign film for the ongoing two-Test match series against Bangladesh. Titled, ‘The Neighbour’s Plea’, the film cheekily builds on the recent success that Bangladesh saw on their tour to Pakistan as they made history in clean sweeping the Test series against the hosts in their backyard, and uses it to set the tone for the current Test series.

    Viacom18’s film takes off from the point where Pakistan is reeling from the after-effects of the loss and now backs India in a bid to see them defeat Bangladesh and avenge them. The dominant mood running across the nation is one of frustration and anger from the defeat of Bangladesh. Shot in ‘talking heads’ style, the film sees different Pakistani fans, Pakistani cricket experts, students, club cricketers, etc. pleading with India to win the ongoing series and unconditionally pledge their support.

  • Mumbai City FC names DafaNews principal partner for ISL 2024-25

    Mumbai City FC names DafaNews principal partner for ISL 2024-25

    Mumbai: Mumbai City FC has partnered with DafaNews as the club’s principal partner for the upcoming 2024-25 Indian Super League (ISL) season. As part of this expanded collaboration, DafaNews will be the official back-of-shirt partner for Mumbai City FC. Their branding will be displayed exclusively on the back of the first-team shirts throughout the season.

    In addition to their presence on the team kits, DafaNews will have a visible presence at the Club’s training facility at NMSA, Vashi, Navi Mumbai. The partnership will also integrate DafaNews into the Club’s digital content, offering fans engaging media and exclusive behind-the-scenes insights during the ISL 2024-25 season.

    Mumbai City FC CEO Kandarp Chandra said, “It’s exciting to have DafaNews back as our Principal Partner for the 2024-25 season. As our previous partner, DafaNews has shown a strong commitment to Indian football and its fans, and their continued support reflects our common goals. Together, we look forward to elevating the fan experience through both on-field excitement and innovative digital content as we head into another competitive ISL season.”

    DafaNews manager Joao Coimbra Tavares said, “We are thrilled to strengthen our Partnership with Mumbai City. Having worked together before, we have seen the passion and dedication of the club! We believe Mumbai City plays a big role in the Indian Football evolution and we want to support it the best way we can. We look forward to building on our shared successes and supporting Mumbai City FC in what promises to be an exciting season.”

  • Lenskart rolls out a TVC on its new collection “Unbreakables”

    Lenskart rolls out a TVC on its new collection “Unbreakables”

    Mumbai: Lenskart is launching a quirky new TV campaign to introduce its latest collection, Unbreakables, designed specifically for kids. This innovative range of eyewear is crafted to withstand the rough-and-tumble lifestyle of kids, offering a practical solution for parents worried about frequent damage to their children’s glasses.

    The TVC opens with girls playfully pushing a shopping trolley down the stairs. Just as the girl inside the trolley seems about to fall, the frame freezes and she turns to the camera saying, “Ab mera daant tootenge… magar chashma nahi.” The scene cuts to the floor where her glasses land – completely unscathed showcasing not even the most daring stunts – will break these unbreakable frames.

    From twisting to bending, these frames are durable enough to survive the daily adventures of childhood, while staying comfortable and lightweight. Available in a variety of playful colours and designs, Unbreakables offer both style and functionality. They are perfect for children who need eyewear that provides superior protection and a long-lasting fit, no matter the situation.

    “We believe eyewear should go beyond vision correction to become a statement of confidence and style,” said Lenskart co-founder Ramneek Khurana. Perfect for kids, these frames are not only built to last but also offer stylish designs that cater to every young taste. With the Unbreakables, Lenskart combines function and fashion, delivering eyewear that stands up to life’s adventures while looking great.”

    Unbreakables by Hooper is now available across all Lenskart stores in India as well as online via the Lenskart website.

     

  • Motorola Rolls Out #FlipTheFOMO campaign

    Motorola Rolls Out #FlipTheFOMO campaign

    Mumbai: Motorola, a global leader in mobile technology and innovation, has unveiled its groundbreaking marketing initiative, the #FlipTheFOMO campaign, showcasing the iconic flip phone Motorola Razr 50.  This captivating campaign is aimed to transform Gen Z’s “Fear Of Missing Out” (FOMO) into moments of creativity and empowerment, perfectly embodying Motorola’s dedication to pushing the limits of design and technology.

    Conceptualised and executed by Barcode Entertainment, the #FlipTheFOMO campaign leverages social media to captivate a broad audience, with Instagram at the campaign’s core. Over 400 creators have embraced the trend, showcasing the Razr 50’s unique features through dynamic transitions set to an original music track, amplifying the phone’s launch across India. The campaign also includes a user-generated content contest, encouraging fans to share their FOMO-flipping moments for a chance to win a Razr 50, boosting engagement and excitement.

    The Motorola Razr 50 boasts cutting-edge features designed to enhance both style and functionality. It includes a massive 3.6-inch external display, allowing users to interact seamlessly with notifications, apps, and camera controls. This is the segment’s largest external display which is multi-functional with support of almost all apps, including only flip phones with the Gemini AI App on an external display. Its iconic flip design, crafted with a combination of vegan leather and Gorilla Glass, not only offers sleek, ultra-pocketable, compact portability but also ensures durability with IPX8 underwater protection. These features make the Motorola Razr 50 stand out, elevating everyday experiences with practicality and elegance.

    Speaking on the campaign’s success, Motorola head of marketing APAC Shivam Ranjan said “At Motorola, pushing the boundaries of innovation is at the core of our brand—whether it’s through groundbreaking design, advanced technology, or modern marketing strategies. Our latest flagship, the motorola razr 50, is a testament to this commitment, showcased through our dynamic #FlipTheFOMO campaign. This campaign not only highlights the razr 50’s cutting-edge features but also integrates contemporary social media trends to connect with Gen Z. We are pleased to partner with Barcode Entertainment on this campaign, which leverages vibrant visuals and creative content to captivate our audience. The positive feedback to the campaign has been rewarding, and we’re enthusiastic about applying more distinctive marketing tactics to advance our brand’s reach.”

    “Partnering with Motorola on the razr 50 launch has been an exciting journey,” said Barcode Entertainment creative director Sapna Sanil. “Our aim was to create a content marketing campaign that not only highlights Motorola razr 50’’s impressive features but also resonates deeply with Gen Z’s lifestyle and aspirations. #FlipTheFOMO is more than a campaign—it’s a movement that turns everyday challenges into opportunities, reflecting the essence of both Motorola and Barcode Entertainment.”

    The #FlipTheFOMO campaign, tailored for Gen Z, combines bold visuals, dynamic transitions, and vibrant colours to capture their energy and style. Showcasing a 3D model of the Motorola Razr 50, the campaign highlights its innovative design and versatile shooting modes, encouraging users to explore new content creation possibilities. By merging cutting-edge technology with a bold cultural narrative, the campaign reinforces Motorola’s commitment to innovation and individuality, inspiring Gen Z to turn FOMO into opportunities. Motorola razr50 is launched on amazon at just Rs 49,999 or Rs 2,778/month and will be available for sale starting 20 September.

  • Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mohey unveils ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign

    Mumbai: Indian wedding wear brand – Mohey unveiled its latest campaign, ‘Jab Aap Taiyaar, Hum Taiyaar,’ featuring actress and the new brand ambassador, Janhvi Kapoor. In a culture often shaped by societal expectations and strict timelines, many women face pressure to make life-altering decisions, like marriage, before they feel personally ready. Mohey’s empowering brand-new campaign encourages women to embrace marriage on their own terms and at their own pace. The campaign marks Mohey’s evolution from a bridal wear brand to a complete wedding wear brand. It now offers a wide range, including lehengas, sarees, Indo-westerns, and stitched suits for both brides and bridesmaids for every wedding occasion.

    On the launch of the campaign film, Vedant Fashions chief revenue officer Vedant Modi stated, “The idea behind ‘Jab Aap Taiyaar, Hum Taiyaar’ is to reflect a shift in how marriage is perceived by today’s women. It’s not about societal timelines but about personal growth and empowerment. Mohey is here as a companion to every woman’s journey, ready to celebrate her individuality and choices when she feels it’s the right moment. We are so happy to welcome Janhvi Kapoor to our Mohey family!”

    On becoming the brand ambassador for Mohey, Jahnvi Kapoor said, “As the face of Mohey, I am thrilled to partner with a brand that embodies a forward-thinking approach to modern womanhood. The idea that marriage is a deeply personal decision, with no singular ‘right time’ for everyone, aligns closely with my own values. Mohey’s message of empowering women to make choices on their own terms is both powerful and timely, and I am proud to represent this progressive spirit.”

    The ‘Jab Aap Taiyaar, Hum Taiyaar’ campaign dives into the emotional journey that women experience as they consider marriage. In a visually captivating video, Janhvi Kapoor is shown alongside her squad in a grand wedding setting. Through a series of candid conversations, the campaign showcases the evolving dynamics around marriage decisions—portraying that it’s no longer just about tradition but personal readiness. The film focuses not only on the bride but also on her bridesmaids, each exploring their own thoughts and feelings about marriage, breaking the stereotype that there’s a fixed time to get married. It highlights the belief that emotional readiness comes from within and is unique to everyone. Entrepreneur and actor Parul Gulati is also featured in the campaign, representing today’s strong, independent corporate women, making this campaign relatable to a wider audience balancing their personal and professional lives.

    The main highlight of the campaign “Shaadi ka koi ek right time nahi hota. You’ll feel ready, jab tum dil se ready hogi,” is a reminder that marriage is a personal choice. This 360 campaign marks a new era for Mohey, standing at the intersection of tradition and modernity, where every woman is empowered to define her own journey.

    The campaign introduces Mohey’s expanded product line, offering contemporary styles for the bride and bridesmaids. In addition to Mohey’s presence across 170-plus stores nationwide, the brand also offers video call appointments via its website. Customers can now also opt for in-store personalised styling and tailoring services in select cities.

  • Wondrlab acquires OPA, strengthens position in influencer marketing

    Wondrlab acquires OPA, strengthens position in influencer marketing

    Mumbai: Wondrlab, the platform-first martech network, announces its acquisition of OPA, one of India’s largest influencer marketing platforms. This acquisition marks Wondrlab’s second in the influencer marketing space and its sixth overall, solidifying its commitment to expanding platform offerings in the fast-growing creator economy.

    OPA collaborates with over 300,000 influencers and 500+ brands, including prominent names like Nykaa, Vero Moda, Purplle, Sugar, and Plum. It handles 40,000 collaborations monthly through its advanced tech stack and user-friendly interface, ensuring seamless influencer partnerships for large-scale campaigns.

    This acquisition, alongside Wondrlab’s existing platform Opportune, strengthens Wondrlab’s position as a key player in India’s influencer marketing industry. By integrating the strengths of OPA, Wondrlab becomes one of the most comprehensive offerings in this sector.

    Wondrlab Network, founder & CEO, Saurabh Varma expressed excitement, stating, “We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand.”

    OPA co-founder Rupansh Goyal added, “Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us.”

    OPA co-founder Chandan Routray remarked, “OPA has only just scratched the surface of the creator economy with branded collaborations. There is a vast opportunity to help brands leverage creators’ influence. With Wondrlab’s 360-degree marketing expertise and deep industry knowledge, we are excited to begin this new chapter. Together, we can bring innovative solutions that benefit brands and empower creators.”

    Saurabh further added, “At Wondrlab, we have always believed in backing extraordinary founders and helping them scale their dreams. Rupansh and Chandan, both IITians, as co-founders of OPA have created a remarkable platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident in Wondrlab having the best shot in finding, creating and executing the next moonshot.” 

  • Sebamed celebrates second-time moms with an empowering new campaign

    Sebamed celebrates second-time moms with an empowering new campaign

    Mumbai: Sebamed, a renowned German skincare and baby care brand, is marketed in India by USV Pvt. Ltd. Sebamed products are made of the highest quality ingredients with pH5.5 benefits and are known worldwide to be highly efficacious and backed by robust scientific research.

    Sebamed has launched a new campaign in an ode to the second-time moms. The campaign underscores the significance of the experience of motherhood in choosing only the expert in baby care. A heartfelt digital film developed by Sebamed and their agency The Womb portrays the confidence and composure of second-time mothers. These experienced mothers have navigated the challenges of first-time motherhood, and now provide comfort and wisdom to new moms, reminding them that not every challenge is as difficult as it seems and to embrace their journey fully.

    Commenting on this, USV Pvt Ltd VP of marketing- Sebamed Karan Goel said “Every first-time mother goes through the anxiety of the unknown that comes with raising a child. While there are enough people around them to give well-meaning advice, who these mothers really trust are the experts like doctors and 2nd-time moms who’ve lived through these experiences themselves. ‘Experience is the biggest teacher’ is a gospel truth and when it comes to motherhood, nothing could be truer. Through this film Sebamed celebrates 2nd time moms and their experiences that make them the real experts of motherhood”.

    The Womb COO Dhaval Jadwani said,  “Baby care advertising in India has often been wallpaper work, with all ads and brands looking the same, talking the same. It’s often the intimate moment between a mother and baby, a close-up of baby skin, lulling music and the awe-worthy jelly butt of babies that is far from the anxiety and chaos that a 1st-time mother feels. Sebamed on the other hand has always held an uncomfortable but honest view to its communication across categories. We decided to take a light-hearted approach to show this innate judgment and expertise of a mother who’s already been through the exhaustive drills of motherhood”

    The Womb CCO Suyash Khab said, “Don’t we all know mothers who are anxious and stressed with the first child but are cool as cucumbers when raising the second. They act like Pros. They can be advisors on how to raise a child. So we found them to be the perfect brand endorsers when the other brands are focusing on celebs, influencers, doctors or dermatologists. In a heartfelt film, we narrated their story and managed to weave in nuggets which every mother will identify with. We kept the tone playful, warm and for us more than selling Sebamed, it was an ode to the 2nd time mom’s. A simple yet unignorable way of connecting with mom’s.”

    USV Pvt Ltd SVP Sebamed Philip Kuncheria said, “A first-time mom goes through multiple anxious moments while an experienced mom knows that many of the stressful moments can be handled by gentle expert care! In this film, we celebrate the quiet confidence & experience of the moms who choose Baby Sebamed, with our skin solutions that support baby skin’s natural barrier with pH5.5.”

    Essentially, the campaign celebrates the wisdom of these seasoned moms, who not only placate the expected anxiety of first-time moms, but also wish to pass down their acquired trust in Sebamed’s range of baby care products, best known for their pH 5.5 protection, providing the necessary care while upholding the skin’s natural protective barrier.