ITV

Category: Media and Advertising

  • FCB Kinnect & Flipkart curates ‘After Dark #IYKYFK’ campaign

    FCB Kinnect & Flipkart curates ‘After Dark #IYKYFK’ campaign

    Mumbai: Tapping into Gen Z’s late-night shopping habits, Flipkart launched the ‘After Dark #IYKYFK’ (If You Know You Flipkart) sale ahead of the big billion days sale. The campaign featured glow-in-the-dark billboards near popular spots, like Mumbai’s Carter Road and Delhi’s Cyber Hub, visible only at night with QR codes for exclusive access. Audible billboards were also placed at these hotspots, while engagement was driven through X, Instagram, push notifications, and dating apps.

    Speaking on the campaign, FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “A fun creative idea, a deep understanding of the new-age consumer, and flawless execution, all working together to deliver a great creative solution for Flipkart Big Billion Days. Our relentless drive to leverage multiple touchpoints creatively turned this idea into a truly integrated and unforgettable experience.”

    FCB Kinnect & FCB/SIX India CCO Neville Shah added, “The sharpness of the business problem resulted in an effortlessly creative solution. Reaching the right audience was only half the battle. Think of it like finding the party. With this campaign, we didn’t just point to the party; we gave night owls a reason to stay up and party with us, all night long.”

  • Skechers is Mohun Bagan Super Giant’s official kit partner

    Skechers is Mohun Bagan Super Giant’s official kit partner

    Mumbai: Skechers announced its official kit partnership with Mohun Bagan Super Giant (MBSG), one of India’s oldest football clubs. Players will wear Skechers-branded match kits, training gear, and lifestyle apparel.

    Founded in 1889, MBSG has a rich history, being the first all-Indian team to win a championship against a British club during India’s independence struggle. The club represents pride and identity for West Bengal and India, with matches serving as cultural events and a passionate fan base comparable to European football. MBSG is currently one of India’s top-performing clubs, having won the ISL League Title for the 2023-2024 season.

    Skechers is known for its comfortable footwear and aims to expand its presence in the performance category. The brand collaborates with athletes globally in sports like football, cricket, basketball, golf, pickleball, and running. In addition to its partnerships with the Indian Pickleball Association and the Mumbai Indians, Skechers is committed to enhancing its reputation in the sportswear market and providing innovative, high-performance gear.

    Skechers South Asia Pvt Ltd CEO Rahul Vira said, “We are incredibly proud to partner with a club as iconic as Mohun Bagan Super Giant. With more and more players globally experiencing our signature Comfort That Performs on the pitch, this association is an extension of our commitment to develop a strong sports culture in India while reinforcing Skechers as a leading performance brand to consumers everywhere. Mohun Bagan’s legacy and its passionate fan base align perfectly with our brand values, and we are excited to be part of their journey as they continue to inspire and achieve further milestones on the field.”

    Mohun Bagan Super Giant director Vinay Chopra said, “We are thrilled to partner with Skechers, a global leader in performance and lifestyle apparel, to fuel our pursuit of excellence on and off the pitch. This association is a testament to our shared values of innovation, quality, and a passion for performance. With Skechers by our side, we’re confident that our team will be equipped with the best apparel to take on the toughest challenges in the Indian Super League and beyond. We look forward to a winning partnership that will inspire our fans and take Indian football to new heights.”

    As the new ISL season approaches, Skechers looks forward to seeing its brand proudly displayed on the jerseys of Mohun Bagan Super Giant. This partnership not only aligns with Skechers’ mission to be a key player in the performance sportswear category but also honors the legacy and cultural significance of MBSG.

  • MAIA estates appoints Sanaa Ruia as creative director

    MAIA estates appoints Sanaa Ruia as creative director

    Mumbai – MAIA Estates has announced the appointment of Sanaa Ruia as its new creative director. With a distinguished career spanning nearly two decades in luxury branding, design, and entrepreneurship, Sanaa brings a fresh, globally-inspired perspective to the company. Her appointment marks a pivotal moment in MAIA Estates’ journey, signalling the brand’s mission of bringing modern creativity, innovation, and excellence into real estate.

    Sanaa’s educational background includes a postgraduate degree in Luxury Marketing from the London School of Arts, where she honed her expertise in high-end branding and consumer experiences. Her early career in the fashion industry laid the foundation for her refined aesthetic sensibilities and ability to push creative boundaries. A decade ago, Sanaa founded Nomada, an accessories brand that rapidly gained international recognition, with a presence in over 35 luxury stores worldwide, including markets in Miami, Athens, Lisbon, Bodrum, and Muscat.

    Sanaa’s entrepreneurial journey with Nomada also extended into corporate solutions and strategic gifting, where she catered to prestigious clients such as Estée Lauder, Nykaa, Vistara Airlines, and the Manipal Group. Her commitment to ethical craftsmanship and social responsibility is best reflected in her efforts to employ 125 workers in Dharavi, emphasising fair wages and local craftsmanship.

    Sanaa’s connection with MAIA Estates runs deep. Her collaboration with the brand began through Nomada, where she worked on key design projects that have shaped her understanding of MAIA’s ethos and brand identity. This familiarity, coupled with her multifaceted expertise, will enable her to spearhead creative initiatives that span marketing strategy, project branding, interior design, and landscaping.

    “I have always believed that creativity is not just a skill set but a mindset,” said Sanaa Ruia, speaking about her new role. “Being a design-centric person means having a keen eye for aesthetics, functionality, and innovation in everything I do. This approach to creativity is inherently versatile, allowing me to adapt and shape it to different contexts, including real estate. I look forward to translating this ethos into my work at MAIA Estates. Real estate is an incredibly dynamic industry, and it’s exhilarating to be at the intersection of design and development. I am excited to work closely with the team at MAIA to bring a fresh perspective to our projects and create spaces that are as functional as they are beautiful.”

    MAIA Estates founder & CEO Mayank Ruia commented on Sanaa’s appointment: “Sanaa’s unique design sensibilities, coupled with her strong business acumen, make her an invaluable addition to the MAIA team. Her ability to blend aesthetics with strategic thinking is exactly what we need to further distinguish ourselves. With her at the creative helm, we are poised to push the boundaries of high-quality living while staying true to our core values of innovation and excellence.”

  • Diipa Büller-Khosla’s date with Paris Fashion Week & Sephora

    Diipa Büller-Khosla’s date with Paris Fashion Week & Sephora

    MUMBAI: Netherlands-based Indian origin beauty entrepreneur Diipa Büller-Khosla  has two reasons to be pleased as punch.

    The first: her three year old brand indē wild, has recently entered into a ground-breaking global partnership with Sephora, the world’s leading prestige beauty retailer. This collaboration marks a historic moment for Indian beauty brands, as indē wild is the first to feature Ayurveda as its core ethos. The partnership will bring Khosla’s innovative and sustainable skincare products to a global audience.

    The second reason for the broad smile on her face:  Büller-Khosla, according to a press release, was the only Indian celebrity invited to Dior’s Spring/Summer 2025 women’s ready-to-wear showcase at the prestigious 50th anniversary of Paris Fashion Week.

    “This exclusive invitation underscores her immense social media popularity, her ability to connect with audiences worldwide, and her profound impact on the fashion industry as a key opinion leader,” says the release.

    Büller-Khosla expresses her excitement and gratitude for Dior’s invitation and states, “This invitation is a testament to the growing influence of Indian talent on the global fashion stage. It’s a proud moment for our country. Dior’s commitment to innovation and elegance perfectly complements my brand’s ethos. I’m excited to see how our collaboration will redefine the boundaries of luxury fashion.”

    Büller-Khosla journey to global recognition began in 2017 when she became the face of Maybelline and had her billboard on Piccadilly circus, London. Since then, she has consistently made her mark at both Cannes and Venice Film Festivals, solidifying her position as a fixture in the international fashion scene.

    Today, Büller-Khosla, has 2.1 million followers on Instagram, among whom figure some big names from India including Masaba Gupta, Manish Malhotra,  Navya Nanda, Madhu Sapre, Suhana Khan, Ananya Pandey, and Prajakta Kohli. She spends her time travelling all over the world for magazine cover shoots and to promote her brand, when she is not at home with her Dutch diplomat husband Oleg Büller and her daughter Dua. 
     

  • IOAA joins the global initiative essays for peace to mark International Peace Day

    IOAA joins the global initiative essays for peace to mark International Peace Day

    Mumbai: The Indian Outdoor Advertising Association (IOAA) joined the global movement Essays for Peace in commemoration of UN International Peace Day. As a part of this initiative, a glowing candle symbolizing peace and unity was displayed on digital screens at midday across India for five minutes by digital out-of-home (OOH) partners, aligning with similar displays around the world. The image, free of words or logos, represented a universal call for hope and solidarity, resonating with the pressing need for peace in today’s world.

    In India, the initiative recorded widespread participation. A coalition of prominent OOH media companies, including Network Advertising, Wallop, Laqshya Media, Jagran Engage, AS Advertising, Roshan Space, Symbiosis, Alakh Advertising, Vyoma Technologies and Brands on Wheels, Pioneer Publicity united to bring the campaign to life.

    The combined network of the OOH media partners enabled the successful display of the candle in diverse locations, such as Delhi, Mumbai, Chennai, Kolkata, Hubli, Lucknow, Aligarh, Raipur, Noida, Secunderabad, and Goa. The seamless execution across such a wide geographical spread underscored the Indian OOH sector’s ability to mobilize quickly and effectively for initiatives of international significance.

    Globally, the action took place in several cities in New Zealand and concluded in Honolulu, Hawaii.

    IOAA’s involvement is part of its ongoing effort to align the Indian OOH industry with international standards through collaboration with the World Out of Home Organization (WOO), showcasing the sector’s capability to engage on the world stage.

    Indian Outdoor Advertising Association chairman & Jagran Engage (A Unit of Jagran Prakashan Ltd) chief operating officer Pawan Bansal said “IOAA is delighted to mark International Peace Day as part of the global initiative and movement, “Essays for Peace.” This initiative is not only relevant and essential in today’s world but also part of IOAA’s broader mission to integrate into the global World Out of Home community, aiming to elevate the Indian out-of-home industry to international standards.

    Going forward, we will witness several such events on the Indian Out of Home platform. One key initiative being spearheaded by IOAA is the plan to make OOH India an eco-friendly and sustainable industry, with the goal of achieving ad-net zero by 2030.”

    Looking ahead, the Indian Out of Home platform will host several events. A major initiative led by IOAA aims to make the OOH industry in India eco-friendly and sustainable, with a target of achieving net-zero emissions by 2030.

     

  • Roundglass Foundation launches #Goals2Trees campaign

    Roundglass Foundation launches #Goals2Trees campaign

    Mumbai: Roundglass Foundation, focused on environment and sustainability, runs The Billion Tree Project, aiming to plant one billion trees in India by 2035. To raise awareness among sportspersons and fans, the foundation has launched the campaign #Goals2Trees. From now until the end of 2025, it will plant 500 trees for every goal scored by Punjab FC and the Roundglass Hockey Team.

    Through its Billion Tree Project, Roundglass Foundation has already planted 2.6 million native trees, creating over 1,400 mini forests that have sequestered approximately 35,000 tons of carbon. The project supports biodiversity, reduces carbon footprints, and protects against environmental degradation. It also replenishes water tables, improves air quality, and generates sustainable livelihoods, creating over 13,000 jobs under the government’s MGNREGA scheme.

    Roundglass Foundation leader Vishal Chowla expressed his enthusiasm for this unique collaboration leveraging sports for environmental action. “We are delighted to partner with Punjab FC and Roundglass Hockey for this campaign, which harnesses the core values of team sports—community and teamwork—to tackle urgent environmental challenges,” he stated.

    “At Roundglass Foundation, we execute our work by engaging with communities and the public at large. This campaign is a great opportunity for sports and athlete communities to come forward and associate with us in creating real environmental impact on the ground,” said Chowla.

    Punjab FC’s technical director Nikolaos Topoliatis echoed this sentiment, and added, “Football is not just a sport; it’s a catalyst for social change around the world. I am thrilled that Punjab FC has the opportunity tocontribute to an environmental cause. This initiative will motivate our players to perform better.” Currently, Punjab FC is competing in the Indian Super League and recently defeated Kerala Blasters in their first game of the League.

    Roundglass Punjab Hockey Academy’s Sr. assistant technical lead Rajinder Singh, also welcomed the initiative and said, “Our teams are all raring to go and play extra hard for this noble cause.”

    Roundglass Foundation is developing global models for social change in environment and sustainability, youth development, and women empowerment, impacting over 2.3 million lives. The foundation invites individuals, communities, and stakeholders to join them in protecting the environment and promoting a sustainable future.

  • Sensodyne marks World Dentist Day with #DoctorsOfJoy campaign

    Sensodyne marks World Dentist Day with #DoctorsOfJoy campaign

    Mumbai: Oral care brand – Sensodyne has announced the launch of #DoctorsOfJoy campaign in celebration of World Dentist Day, observed annually on 3 October.

    Sensodyne highlights the important role dentists play in improving people’s lives. Our latest campaign, #DoctorsOfJoy, focuses on how dentists empower individuals to enjoy life’s moments by addressing oral health issues.

    The campaign features four digital films that demonstrate the impact dentists have on people’s lives, turning challenges into ‘moments of joy’. These stories include a young woman gaining confidence after her braces are removed, a grandfather enjoying cookies baked by his granddaughter thanks to his dentures, and a mother relishing an unplanned ice cream party with her family. Each film centers around the dentist who enables these joyful moments.

     

     

     

     

    Haleon’s category lead – oral healthcare, Kishlay Seth shared his enthusiasm for the campaign, stating, “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health. We recognize the important role they play in shaping the future of dental care and enhancing our quality of life. At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”

    In addition to the digital films, Sensodyne will implement a multimedia strategy that includes podcasts, radio, and print campaigns to celebrate the role of dentists across the country.

    The campaign features initiatives to engage a wider audience in acknowledging the efforts of dentists. Sensodyne is using AI technology to create personalized appreciation content for dentists, which will be shared across over 600 pin codes in India. The brand will also collaborate with the Indian Dental Association to honor the accomplishments of dentists in more than 30 cities.

  • Larissa Crandall appointed as New Relic’s channel chief and group VP partners & alliances

    Larissa Crandall appointed as New Relic’s channel chief and group VP partners & alliances

    Mumbai: Intelligent observability platform, New Relic announced the appointment of Larissa Crandall as channel chief and group VP of partners and alliances to enhance the company’s partner strategy and channel programs worldwide. In this role, Crandall will grow the partner organization, expand various aspects of the company’s alliance and partner ecosystem, and assist enterprises globally in realizing the benefits of New Relic in driving innovation, improving reliability, and delivering better customer experiences.

    “With worldwide spending on public cloud services forecasted to double between 2024 and 2028, and AI adoption continuing to rise, the need for intelligent observability has never been greater,” said New Relic’s chief revenue officer Chris Jones. “As these industry trends continue to drive demand for our platform, engaging our partners on a global scale will be vital to New Relic’s continued success. Larissa is joining the company at a pivotal moment, and I’m thrilled to have her lead our channel and alliances program into its next stage of growth.”

    Crandall has spent her entire career leading channel and sales teams in the technology sector. She joins New Relic from Veeam, where she held the position of vice president of global channel and alliances. During her tenure, Crandall successfully built the company’s first global partner program, rebuilt the certification and enablement program, and accelerated partner-initiated revenue. Before Veeam, Crandall led the global channel and alliances organization at Gigamon and held senior partner roles at Scalr and Unitrends.

    Crandall is a highly awarded, collaborative leader with a stellar track record in building and leading high-growth partner programs. Her accolades include recognition by CRN for numerous awards, including top Channel Chiefs, Woman of the Channel, Power 100 – Top Most Powerful Woman in the Channel, and Inclusive Leadership Award. Crandall also serves on the Baptie & Company Channel Advisory board, a leading global community for individuals running sophisticated channel ecosystems.

    “New Relic is a market maker and a pioneer in the observability space. I am excited to join the company as it continues to innovate and lead the sector with a compelling product, business model, and team dedicated to delivering customer success,” said Crandall. “With the amazing partnerships we have developed, I embrace the opportunity to lead the global channel and alliances organization at New Relic as the company enters its next phase of growth.”

    Crandall will build on New Relic’s channel presence worldwide by working with global and regional partners, MSPs, GSIs, and hyperscalers to strengthen best practices and catalogs for advancing the observability journey and augmenting growth with new partners. She will also focus on empowering the partner ecosystem with resources and tools, and further simplifying doing business with New Relic for partners and customers.

  • Pepperfry launches ‘Why Wait for Diwali’ campaign

    Pepperfry launches ‘Why Wait for Diwali’ campaign

    Mumbai: E-commerce furniture and home décor company – Pepperfry has launched its new campaign, ‘Why Wait for Diwali.’ The campaign, built on the idea that Diwali shopping often becomes a last-minute rush, encourages customers to start shopping early. By showcasing common frustrations like out-of-stock items, missed deals, and the stress of rushing, Pepperfry connects with families preparing for the festive season. The campaign highlights the benefits of planning ahead, taking advantage of the ongoing sale, and enjoying a smoother shopping experience both online and in-store. ‘Why Wait for Diwali’ aims to help customers celebrate the festival without the pressure of unfinished shopping.

    The message unfolds through a movie-style ad that depicts a family caught up in a frantic last-minute “mission planning” for their Diwali shopping. The family prepares for their shopping as if executing a military operation, using tactical lingo and serious expressions. As they start planning, they discover that an essential piece of furniture is out of stock, and their carpenter is unavailable for urgent repairs. Tensions rise as family members argue, capturing the stress of last-minute festival preparations. The ad concludes with a clear message: “Why wait for the last-minute chaos when you can shop peacefully now? Our ‘Why Wait for Diwali’ sale is already live! Avoid the rush, avoid the stress—shop early!”

    Speaking about the latest campaign, Pepperfry’s lead – brand marketing  Archana K said, “At Pepperfry, we understand the chaos and frustration that often comes with last-minute Diwali shopping. Through this campaign, we’re adding a touch of humour to remind people that the festive season doesn’t have to be stressful. By planning ahead and taking advantage of our ongoing sale, families can shop with ease, enjoying a wider range of choices and a more relaxed experience. Diwali is a time for joy and togetherness, and we’re here to help our customers celebrate with peace of mind, leaving the last-minute rush behind.”

    The ‘Why Wait for Diwali’ campaign encourages customers to begin their festive shopping early, highlighting Pepperfry’s wide range of furniture, mattresses and home décor, both online and in over 150 stores across 100 plus cities.