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Category: Media and Advertising

  • Against All Odds: Dr. Yogesh Lakhani’s Purpose-Driven Journey from Adversity to Achievement

    Against All Odds: Dr. Yogesh Lakhani’s Purpose-Driven Journey from Adversity to Achievement

    Born on September 25, 1963, Dr. Yogesh Lakhani, CMD of Bright Outdoor Media, is celebrating his 62nd birthday. His life journey is nothing short of inspiring—rising from tough beginnings to build a successful business empire. The name “Yogesh” means “Lord of Yoga,” and fittingly, he has mastered the art of transforming challenges into opportunities.

    Born into a financially struggling family, where even hospital bills were hard to pay, Dr. Lakhani’s childhood was spent in a small, cramped space. Despite these hardships, he showed remarkable resilience. From a young age, he worked to help support his family, selling newspapers and firecrackers while nurturing his love for movies.

    The Start of a Billboard Empire:

    After completing his S.S.C., Dr. Yogesh Lakhani ventured into the world of advertising by selling promotional films in theaters. This marked his entry into the advertising industry, and his first breakthrough came when he began setting up billboards at train stations. Although financial struggles forced him to leave studies, Dr. Lakhani’s determination saw him through. His hard work and dedication paid off, turning a modest start into a thriving business. His first billboard at Malad railway station was a momentous occasion. With persistence and vision, he expanded to other stations, gaining experience and clients along the way. His big break came when Manikchand signed him for the Filmfare Awards, and from there, his business took off. He built a reputation for honesty, hard work, and exceptional client service, which earned him numerous projects from the film industry, corporate clients, and beyond.

    Bright Outdoor: A Vision with a Mission

    Under Dr. Lakhani’s visionary leadership, Bright Outdoor Media became the first outdoor advertising company listed on the BSE in March 2023. His focus goes beyond profits, aiming to create jobs and drive positive change. Inspired by the cutting-edge digital LEDs of Times Square, New York, Burj Khalifa at UAE and London, Dr. Lakhani dreams of bringing the same international standards to India. With innovations like solar-powered billboards and LED signboards, he has modernized outdoor advertising. Today, Bright manages over 30 of Mumbai’s 70 prime digital LED billboards, with plans for further expansion, creating numerous job opportunities.

    Service to Society

    Social service runs deep in Dr. Lakhani’s veins. From feeding the poor weekly to providing books for underprivileged students, he is committed to giving back. He has also opened a free dialysis center for the needy and supports blood donation drives. This year, instead of the annual Bright Award Night, he has chosen to focus on supporting the blind, specially-abled, orphanages, and old-age homes.

    Going Green:

    After listing on the stock market, Dr. Lakhani’s company has made a new beginning by installing more than 30 digital LED hoardings in Mumbai. Their hoardings have also set the wheels in motion to go solar-powered, improving the environment by partnering with Zest Outdoor, which has made it into the Guinness Book of World Records for its work in solar power.

    Family First:

    Dr. Lakhani is equally devoted to his family. Despite his busy schedule, he always makes time for his wife, Jagruti, and son, Anugrah. Whether it’s taking them on domestic or international trips or spending quality time on weekends, family comes first for him.

    Spiritual Commitment:

    Born a Jain, Dr. Lakhani is deeply involved in religious activities and charitable work at temples and spiritual centers. He is a regular supporter of spiritual leaders like Shri Namramuni Maharaj, Pujya Gurudevshri Rakeshji of Shrimad Rajchandra Mission Dharampur, and His Holiness Mahant Swami Maharaj, and has been invited as a guest of honor at the Brahmakumari Institute. His respect and reverence extend beyond his own faith, as he honors and supports all religions, promoting unity and harmony among diverse spiritual paths.

    Honors and Respect:

    Dr. Yogesh Lakhani has received not one, but two honorary doctorate degrees: one from Sorbonne University of France for his contributions to business management, and another from Royal American University of the USA for his commitment to social work. With over 10,000 awards and accolades, his achievements are widely recognized. Despite not holding an MBA, his sharp business acumen is taught as case studies in several MBA institutes, showcasing his expertise in time management and leadership.

    Bright Outdoor Media: The Industry Leader

    Whether in the world of movies, real estate, or corporate advertising, Bright Outdoor Media is the top choice. Bright’s billboards have launched the careers of many Bollywood stars, and leading companies like Larsen & Toubro, Warner Bros., Discovery Channel, and many more choose Bright for their advertising needs. The company has worked with over one lakh clients, including countless movies, TV channels, serials, OTT platforms, and music albums, and continues to set new benchmarks in outdoor media. With numerous awards and accolades, Dr. Yogesh Lakhani’s journey from humble beginnings to industry leader is a testament to his unwavering determination, vision, and dedication. Many people approach him for selfies at public functions. His story is one of resilience, service, and success—a true inspiration to all.

  • Gallant Play appoints Anshuman as president

    Gallant Play appoints Anshuman as president

    Mumbai: Gallant Play has announced the appointment of Anshuman as president. This strategic decision is aligned with Gallant Play’s ongoing dedication to promoting a world-class sporting culture throughout India. With Anshuman’s appointment, the organisation aims to further enhance its integrated playing and coaching solutions, offering premier facilities and expertise for kids and urban athletes across all age groups.

    Anshuman brings more than two decades of extensive experience in business growth and consumer marketing in sectors of K12 education, university education and brand consulting. In his new role, Anshuman will play a key role in advancing brand’s vision. He will be responsible for overseeing the development and implementation of strategic initiatives, ensuring that the company’s state-of-the-art turf and coaching solutions continue to lead the industry.

    As president, he’ll be handling a variety of critical operations which will offer strategic leadership to drive the expansion of Gallant Play’s offerings, ensuring the provision of high-quality sporting facilities and services. Additionally, he will manage the daily operations of the arenas, uphold high standards of facility management, and introduce innovative coaching practices. Market expansion will also be a significant focus, with Anshuman leading the development and execution of impactful go-to-market campaigns, forging essential partnerships, and driving business growth. His expertise in client relations will be vital in strengthening connections with sports organisations, schools, and community groups.

    Gallant Sports & Infrastructure CEO and founder Nasir Ali said, “We are excited to welcome Anshuman to Gallant Play as our new President. His extensive experience and proven track record in various sectors will be instrumental in driving our vision forward. Anshuman’s strategic leadership will enhance our ability to offer top-notch sporting facilities and innovative coaching solutions across India. We are confident that his appointment will significantly contribute to our goal of fostering a world-class sporting culture and supporting India’s journey towards becoming a leading force in global sports.”

    Gallant envisions partnering with schools nationwide to integrate sports into education, enhancing academic performance, well-being, and developing future leaders. Recognizing sports as a critical advantage for university admissions, Gallant aims to be in every school that values its transformative role.

    Anshuman’s career includes launching Amerigo Education in India as country director, leading strategy, product development, and client acquisition. At GEMS Education, he launched 16 schools across 10 cities, significantly boosting enrolment. He has worked with brands like Adidas, Microsoft, GSK, and Domino’s at agencies including Wunderman, Ogilvy, and Contract Advertising. Anshuman now aligns with Gallant Play’s mission to foster a top-tier sports culture and support India’s Olympic ambitions.

  • Nidhi Bhasin appointed as chief executive officer for Digital Green Trust

    Nidhi Bhasin appointed as chief executive officer for Digital Green Trust

    Mumbai – Bringing over 25 years of transformational leadership experience in social development and technology for good, Nidhi Bhasin is now leading Digital Green Trust in its mission to empower millions of Indian farmers.

    For 17 years, Digital Green Trust (DGT) has been dedicated to empowering small and marginal farmers in India, reaching over 4.7 million farmers. Leveraging digital technology to promote sustainable agriculture, DGT helps these farmers navigate significant transformations in the agriculture sector, increasing their resilience and adaptability in the face of global challenges. The organization is pleased to announce the appointment of Nidhi Bhasin as its new chief executive officer for India, based in New Delhi.

    With over 25 years of experience in social development, program management, and nonprofit leadership, Bhasin brings a wealth of expertise to Digital Green Trust. Prior to joining Digital Green Trust, she served as CEO of Nasscom Foundation, where she transformed the organization and took it to the next level by championing technology for social good and worked to bridge the digital divide in underserved communities across India. Before that, she spent two decades at Concern India Foundation, leading initiatives in education, health, and community development, particularly for women.

    In her new role, Bhasin will lead a team of over 80 employees at Digital Green Trust, focused on training Indian farmers in sustainable agricultural practices through innovative tools like Farmer.Chat, an AI-powered assistant. She sees great potential in leveraging technology to improve the lives of tens of millions of farmers in the years to come.

    “I am excited to continue building on the solid foundational work done by Digital Green Trust, as we work to scale our impact, in numbers and depth. Digital Green Trust is in a unique position to enable the agriculture ecosystem by bringing Government, philanthropies and corporates together at the intersection of technology, gender, climate and sustainability,” said Bhasin. “I look forward to driving thought leadership initiatives that can transform and create real impact on livelihoods in rural communities”, says Bhasin.

    Digital Green Trust Board chairperson Tejash Shah noted, “In Nidhi Bhasin, we see a leader whose dedication to social good, paired with her deep expertise in technology, perfectly aligns with our mission. Her insights and energy will be instrumental in advancing Digital Green Trust’s efforts to revolutionize agricultural practices for the betterment of farmers and their communities. I look forward to seeing her vision unfold.”
     

  • ASICS PSA raises awareness about workplace mental health threats

    ASICS PSA raises awareness about workplace mental health threats

    Mumbai: Ahead of World Mental Health Day on 10 October, ASICS has enlisted actor Brian Cox to deliver a warning to the world to get away from their desks and move for their mental health in a powerful Public Service Announcement (PSA).

    ASICS’ global State of Mind study, involving 26,000 participants, revealed a strong connection between sedentary behaviour and mental wellbeing with State of Mind scores declining the longer individuals remain inactive1. Further research into desk-based working found that after just two hours of continuous desk work State of Mind scores begin to drop and stress levels rise2. After four hours of uninterrupted desk time, workers’ stress levels increased significantly by 18 per cent. However, a new Desk Break experiment3 shows that just 15 minutes of movement can help to reverse the effects.  

    The Desk Break experiment, overseen by Dr Brendon Stubbs from King’s College London, found that when office workers added just 15 minutes of movement into their working day, their mental state improved by 22.5 per cent with participants’ overall State of Mind scores increased from 62/100 to 76/100. The experiment showed that taking a daily Desk Break for just one week lowered stress levels by 14.7 per cent, boosted productivity by 33.2 per cent and improved focus by 28.6 per cent. Participants reported feeling 33.3 per cent more relaxed and 28.6 per cent more calm and resilient. 79.2 per cent of participants said they would be more loyal to their employers if offered regular movement breaks.

    In the PSA, Brian Cox plays the role of the world’s scariest boss to highlight the silent threat to our mental health—the desk we work at every day. The PSA calls on office workers to put their mental health first by taking a Desk Break, a short movement break, during the working day.

    https://www.asics.com/in/en-in/mk/deskbreak?asics-orig-path=%2fmk%2fdeskbreak

    Actor Brian Cox said: “I’ve played some pretty intimidating characters in my time but who would have thought a desk could be scarier? It’s great to see ASICS try and do something about this and encourage people to support their mental health through exercise. As I say in the film, run, jump, roller skate. I don’t care. Just move for your mind.”

    Across the world, ASICS is encouraging its office-based employees to move for their mental health by taking regular movement breaks.

    On World Mental Health Day, 10 October 2024, ASICS is inviting office workers to join the #DeskBreak movement and feel the mental benefits. Office workers who are able to take a 15-minute Desk Break* are encouraged to share an image of their empty desk, with images shared raising funds for mental health charities around the world.  

    Dr Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “We have shown previously that just 15 minutes of exercise in leisure time can result in a meaningful improvement in people’s State of Mind scores. But what surprised us with the Desk Break experiment was how powerful the 15-minute movement breaks were in improving well-being and reducing stress. It even changed people’s perceptions of their workplace for the better.”  

    ASICS managing executive officer Tomoko Koda commented, “At ASICS, we champion the power of movement, not just on the body, but also on the mind. It’s why we’re called ASICS – an acronym for the Latin ‘Anima Sana in Corpore Sano’ or ‘Sound Mind in a Sound Body’. Our global study revealed that the hours spent at your desk for hours on end are having a real and scary impact on our minds. That’s why we wanted to deliver a powerful message from the world’s scariest boss to inspire people to move their minds.

    “We hope to encourage office workers around the world to move and feel the mental benefits. We look forward to seeing the empty desk images on World Mental Health Day.”

    *Employees are advised to check with their employer first before taking a Desk Break.

  • MrMed launches its second digital campaign

    MrMed launches its second digital campaign

    Mumbai: Facing the skyrocketing costs of critical illnesses like cancer is tough, especially as medicine prices continue to rise and the availability of it is scarcely distributed. MrMed, a forward-thinking online super-speciality pharmacy, has launched its second digital campaign with the message: ‘Dava budget mein bhi hai, aur pahunch mein bhi’— medicines that are both affordable and accessible.

    In collaboration with Filmy Fiction, MrMed has launched a visually captivating story, highlighting its commitment towards accessibility and affordable cancer medicines. With cancer treatment costs often delaying care for many, MrMed aims to bring affordability to the forefront by offering high-quality medicines at up to 85 per cent discount. Their advertising promotes reassuring customers about their financial security and the ease of obtaining cancer medications through their platform.

    MrMed co-founder & CEO Devashish Singh commented on the inspiration behind the campaign: “At MrMed, we believe that access to quality cancer care should never be a privilege but a right. Our mission is to empower patients by providing affordable medications, ensuring that no one has to face the burden of cancer treatment alone. Together, we can change the narrative around cancer care.”

    Filmy Fiction director Prasun Jindal said, “In developing the MrMed advertisement, we prioritised building a narrative around the actual experiences of their customers. This helped create a compelling story, fulfilling our intention of going beyond just product advertisement. Ultimately, the vision is not limited to traditional marketing. It’s about creating a community that supports and uplifts one another.”

    With a 4.8-star rating on Google and a presence in nearly 3,000 cities, MrMed has helped patients save over ₹35 crores, establishing itself as a leader in transparent, affordable healthcare.

  • BharatBox & Dimo partner to boost brand experiences via digital IP

    BharatBox & Dimo partner to boost brand experiences via digital IP

    Mumbai: BharatBox, an India-focused metaverse venture between The Sandbox and Brinc, has partnered with Dimo Studios, a company well-known for its cutting-edge innovations in the Web3 IP space. This collaboration aims to help brands, celebrities, and sports personalities engage with their audiences and create new revenue streams in India and globally.

    India has become the largest supplier of content creators for The Sandbox, with over 66,000 developers contributing to the platform, surpassing the U.S. and Brazil. BharatBox plans to reach one million users in India within two years, targeting the entertainment, Web3, and gaming sectors.

    Dimo Studio manages over 20 intellectual properties and is expanding its portfolio. Through this partnership, the two companies will bring selected IPs together, leveraging BharatBox’s market expertise and Dimo Studio’s technology.

    The metaverse, a concept evolving for nearly a century, has shifted from science fiction to a real opportunity. User-generated, 3D multiplayer environments have become a cultural phenomenon dominated by immersive experiences.

    “The pandemic accelerated the world’s migration to these digital realms, forever changing how we interact with technology. As people sought new ways to connect, the metaverse emerged as a beacon of opportunity. Our partnership with Dimo Studios will allow us to harness this momentum, integrating the power of Web3 to create richer, more engaging experiences for brands and their audiences.” stated BharatBox CEO Karan Keswani.

    The metaverse has evolved significantly since 2021. The integration of AI, advancements in computer graphics, the rise of XR devices, and ongoing developments in blockchain and Web3 indicate that the metaverse is not just a trend but a critical evolution of the Internet. It offers a three-dimensional, immersive network of virtual worlds that will change how we live, work, and play. Despite skepticism from some media and investors, the metaverse remains a priority for industry leaders, as evidenced by the increased number of filings with the US Securities and Exchange Commission referencing the metaverse, highlighting its growing significance in corporate strategy.

    Dimo Studio co-founder and CEO Bhavesh Thakkar stated on the occasion, “The metaverse is not just a buzzword; it is the next iteration of the internet—a 3D version that is more immersive, interactive, and integrated than anything we’ve seen before. Our partnership with BharatBox positions us at the forefront of this transformation, ready to lead brands and IPs into this new digital frontier.”

    Combining BharatBox’s market expertise in India with Dimo Studio’s technology and IP portfolio, this partnership will deliver Web3 solutions that help brands transition into the metaverse. This includes developing NFTs, metaverse experiences, and digital gaming rights to enhance brand engagement and create new revenue streams. BharatBox and Dimo are focused on innovation to stay ahead in the industry, aiming to shape the future of digital engagement.

  • ESAF Small Finance Bank undertakes heartfelt ‘Clap Of Joy’ campaign

    ESAF Small Finance Bank undertakes heartfelt ‘Clap Of Joy’ campaign

    Mumbai: ESAF Small Finance Bank, the new-age bank, has launched an emotional and innovative ‘Clap of Joy’ campaign to celebrate its anniversary. This unique campaign, envisioned by the brand, had an 8-member crew set out on a journey in a themed vehicle.

    The intention was to gauge the emotion that ESAF, as a brand, stood for. The result was two emotional and powerful films that reflected the impact made on different communities and customer segments of ESAF. The campaign covered the organisation’s achievements over the past seven years.

    From the vibrant streets of Mumbai to the humble dwellings and bustling markets of Kolkata, each leg of the journey added a new chapter to the story and offered fresh perspectives. The impact was clearly evident from the feedback of the customers. Travelling over 11,000 kilometres across the heart of India, amidst the richness of its culture, was truly memorable for the participants. There was curiosity, and they captured attention wherever they went.

    Small Finance Bank EVP-HR, ESAF George Thomas expressed his enthusiasm and said, “As a social bank, we believe in upholding society as a whole. Therefore, we decided to gather perspectives from both customers and beneficiaries. The campaign name ‘Clap of Joy’ resonated well with the experiences of our customers and well-wishers.” Speaking about the campaign, Sony V. Mathew, VP, head of branding & communication, said, “Clap of Joy was an initiative aimed at closely interacting with our customers and measuring their experience. We visited customers across different segments and gathered valuable feedback. The insights derived from this led to the creation of the ‘Clap of Joy’ campaign, which was planned as part of our anniversary celebrations. The attention garnered by the branded vehicle was invaluable, significantly contributing to brand awareness, particularly in regions where our presence is more sporadic.”

    “The world was an open canvas for us. It was an opportunity to paint or absorb natural wisdom through both minds and lenses. The output now speaks for our efforts,” Sony V. Mathew added. “As a filmmaker, the challenge was to find a universal idiom to communicate the success story of ESAF across the infinitely diverse nation that India is. Clap was the perfect answer, and filming the sheer joy of the clap was indeed a thing of beauty,” said the ad film director, Rajesh K. Abraham.

    From humble beginnings, ESAF Small Finance Bank has achieved numerous milestones through its commitment to providing financial support to unserved and underserved communities. This journey officially began seven years ago, on 17 March 2017. The Bank’s achievements testify to its efforts to empower people across various strata of society through unbridled dedication and exemplary service. Recognised by several national and international organisations, the Bank’s legacy validates its adherence to the 3 Ps of ‘People, Planet, and Prosperity.’

  • Eastman Auto and Power appoints Sudham Ravinutala as CMO

    Eastman Auto and Power appoints Sudham Ravinutala as CMO

    Mumbai: Eastman Auto and Power Ltd has announced the appointment of Sudham Ravinutala as chief marketing officer. With a proven track record of driving growth and brand recognition in the energy sector, Sudham will spearhead the company’s marketing and product strategy as it embarks on a new chapter of innovation and expansion to build the brand Eastman.  

    In his new role, Sudham shall focus on enhancing Eastman’s visibility and brand presence by developing effective customer engagement strategies. His extensive experience in marketing planning, strategy, go-to-market, and, new product development shall be instrumental in positioning Eastman as a leader in last-mile e-mobility solutions, continued energy solutions, and solar rooftop solutions.

    Sudham brings close to twenty-five years of diverse experience, having worked with renowned brands such as Nokia, Lenovo, TVS Electronics, Micromax, and most recently, Luminous, where he served as assistant VP of marketing and strategy. He also held the position of national marketing head at India’s largest FM Radio Network, 92.7 BIG FM, and was the head of go-to-market & activation at MixRadio India. His multifaceted career spans IT, telecom, media, and mobile VAS, showcasing a rich blend of skills across the marketing spectrum.

    In addition to his marketing expertise, Sudham is a published novelist. His first book, Eighteen: The End of  Innocence, reached the Top 150 Romance Novels on Amazon India, while his second novel, Twenty  Somethings: For Love or Ambition, made it to the Top50 Bestsellers in the Contemporary Romance category and the Top25 Hot New sellers lists. He also has published Musings – An Anthology of Poems written in English and in Hindi.

    Sudham’s appointment is timely for Eastman Auto and Power as the company seeks to expand its market presence and improve its product range. His leadership is expected to drive marketing initiatives that connect with customers and support the company’s growth vision. Eastman aims to use Sudham’s expertise to enhance its brand and solidify its reputation in the industry.

  • Nimoli Shah joins Tute Consult as director – luxury and Tribe biz head

    Nimoli Shah joins Tute Consult as director – luxury and Tribe biz head

    Mumbai: Tute Consult has appointed Nimoli Shah in a dual role – director – luxury and business head at Tribe – the influencer vertical. With her extensive experience in the luxury, fashion, and lifestyle sectors, Nimoli will play a pivotal role in strengthening Tute Consult’s luxury portfolio and expanding the agency’s influencer marketing division, ‘Tribe’.

    Nimoli brings over 15 years of expertise to Tute Consult, having worked with top brands across various industries. Her previous roles include business head at Schbang MMaximise with Masoom Minawala, and stints at Weber Shandwick, Ogilvy, and Wizspk PR. She will oversee Tute Consult’s luxury practice, providing strategic counsel and creative solutions to clients operating in this high-end segment.

    In her role as business head – Tribe, Nimoli will lead Tute Consult’s specialised division dedicated to influencer marketing which offers a unique approach to connecting brands with influential voices across the digital landscape. Shah’s expertise in collaborating with creator talent as well as past renowned luxury brands and her understanding of the evolving digital ecosystem is a welcome addition to Tute’s integrated approach to communications.

    “I am thrilled to join Tute Consult, an agency that has consistently delivered innovative and impactful work for its clients. While I look forward to collaborating on some remarkable campaigns, it is Komal Lath’s visionary leadership that truly inspires me. I am grateful for the opportunity to work alongside her and the talented team at Tute as we collectively strive to achieve new milestones. I am eager to bring my experience and dedication to delivering outstanding results for our clients and to contributing to Tute Consult’s continued growth and success,” said Nimoli Shah.

    Tute Consult founder Komal Lath added “Having started as one of the earliest movers to recognise the power of the creator economy, we have come full circle after a decade to hive that off as a separate division with the burgeoning demand at Tute Consult as ‘Tribe’. On the other hand we have been working with some fabulous luxury and hospitality brands and we foresee substantial growth in that segment too. Both these areas need nuanced strategies and services leading us to start with dedicated verticals. Nimoli’s joining us, therefore, comes at a great time. Her extensive experience and deep understanding of the luxury and influencer marketing landscape will be invaluable to our team. We are confident that her leadership will drive significant growth and innovation within these areas.”

  • Alpino launches #KhaaneWaaleOats campaign

    Alpino launches #KhaaneWaaleOats campaign

    Mumbai: Alpino, a health-focused brand, has launched its #KhaaneWaaleOats campaign featuring Shilpa Shetty, promoting their protein-packed super oats as a tastier alternative to traditional powdered oats.

    The campaign humorously highlights the contrast between Alpino’s rich, chocolate-flavored oats and the often bland powdered oats that have dominated the market for years. The ad, set around the theme of ‘Choona Laga,’ hilariously portrays powdered oats as a scam in terms of both texture and taste. Alpino challenges the long-held notion that healthy breakfasts have to be bland and unappetising, positioning its new chocolate super oats as the perfect alternative for those tired of the mundane options currently available.

    We see the contrast when Shilpa Shetty humorously carries around a bowl of powdered oats, only to demonstrate how these oats are better suited for everything but eating. The message? “Powdered Oats se Choona Mat Lagao.” The ad showcases Shilpa in an avatar like never before – playful, witty, and fully committed to the cause of introducing a healthful alternative.

    “Before we launched Alpino Super Oats, the market was filled with the same bland, powdery oats offered in different packaging. They weren’t enjoyable, and consumers had no real options for a tasty, nutritious breakfast,” said Alpino CMO Hiren Sheta. “Our campaign, ‘Powdered Oats se Choona Mat Lagao,’ was born from this insight. We aim to bring fun to healthy eating, and our Chocolate Super Oats do just that by offering a flavorful, protein-packed breakfast solution.”

    Shilpa Shetty, a partner and fan of the brand, joins the campaign to encourage a shift in breakfast habits. The campaign humorously addresses the perception that healthy food lacks flavor. Made from 100 per cent real rolled oats, Alpino Chocolate Oats offers 22g of protein per serving without preservatives or additives. The goal is to show that healthy breakfasts can be both tasty and easy to prepare, balancing nutrition and flavor.