ITV

Category: Media and Advertising

  • Dream11 launches ‘Poora Fan Bano’ campaign

    Dream11 launches ‘Poora Fan Bano’ campaign

    Mumbai: Fantasy sports platform – Dream11 has launched a new advertising campaign, ‘Poora Fan Bano’, ahead of the women’s cricket world cup 2024. The campaign encourages cricket fans to support the Indian women’s cricket team, emphasising that true fans of the sport support all versions of the game,  regardless of who’s playing.

    In a tongue-in-cheek series of ads, Rohit Sharma, the Indian men’s cricket team’s Captain, is seen along with Harmanpreet Kaur, captain of the Indian women’s cricket team, and star batters Smriti  Mandhana and Jemimah Rodrigues. The ads humorously highlight how aadha (half) fans focus only on men’s cricket, while a true blue cricket (poora) fan also supports the women’s team. The fans in the campaign are played by digital content creators Aakash Gupta, Ravi Gupta & RJ Kisna, Rohit Sharma provides the clarion call for viewers to cheer for the Indian women’s team in the upcoming T20 World Cup.

    Speaking about the campaign, Dream Sports & Dream11 CMO Vikrant Mudaliar said, “With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of  Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief  that sports truly is for everyone.”

    Dream11 remains a key player in the cricket ecosystem, serving as a co-presenting sponsor on Star Sports and an associate sponsor on Disney+Hotstar for the T20 World Cup live broadcast.

    Since 2023, Dream11 has been the Team India lead sponsor for both the women’s and men’s national cricket teams, maintaining a long-standing association with the BCCI.

    The campaign film has been conceptualised and produced by Tilt Brand Solutions & Studio Q.

  • DigiChefs shines at AdTech Today Emerge 2024 Awards

    DigiChefs shines at AdTech Today Emerge 2024 Awards

    Mumbai: DigiChefs, a leading digital marketing agency in Mumbai, has strengthened its industry reputation by winning 2 prestigious awards at the AdTech Today Emerge 2024 Awards, a platform that recognizes excellence in digital marketing.

    The agency took home gold in 2 prominent categories, Best Social Media Campaign for Lupin Pharma’s Sunhalt Gold for their campaign #HaltTheUVRays campaign consisting of 2 originally composed and produced raps, and Best Paid Search Ad campaign for BMW Navnit Motors.

    These awards exhibit DigiChefs’ unwavering commitment to delivering cutting-edge, highly innovative marketing strategies that drive growth and engagement for their clients. From curating standout social media campaigns that spark conversation to strategizing paid search ad campaigns that convert, DigiChefs continues to push the envelope in delivering impactful results.

    For Sunhalt Gold’s #HaltTheUVRays campaign, DigiChefs’ innovative social media campaign led to staggering engagement rates, elevating brand awareness and customer interactions. Similarly, the BMW Navnit Motors campaign’s meticulous paid search execution resulted in a significant increase in test drives & purchases, driving customer interest and conversions for the luxury automobile brand.

    DigiChefs, co-founder Deep Mehta expressed his pride in the team, stating, “Winning these awards is a testament of our team’s dedication to creativity, performance, and client success. It also motivates us to continue delivering exceptional work that not only meets but exceeds client expectations.”

    DigiChefs, co-founder Marmik Ajmera emphasized the strategic-focus of the agency, saying, “These awards signify that our data-driven strategies are paying off. Winning in both social media and paid search ad categories prove that we hold the potential to excel across multiple digital platforms while ensuring our clients’ requirements are always fulfilled.”

    DigiChefs creative director & partner Sarvesh commended his team’s efforts, stating, “It’s always a great feeling when you get rewarded for doing the things you love. These awards are also a reminder that the best works don’t need the largest budgets. They need creative ideas and a passionate team to bring them to life. Kudos to everyone at DigiChefs for the win. Here’s to many more!”

  • MPCB’s ‘Shahanpan Dega Deva’ campaign drives action for a cleaner environment

    MPCB’s ‘Shahanpan Dega Deva’ campaign drives action for a cleaner environment

    Mumbai: The ‘Shahanpan Dega Deva’ campaign, led by Maharashtra Pollution Control Board (MPCB) chairman Siddhesh Ramdas Kadam has made remarkable strides in raising awareness about pollution reduction and sustainable practices within our communities. This initiative has successfully engaged participants, inspiring them to take meaningful action toward a cleaner environment.

    The campaign’s impact is evident through various outreach methods, including billboards and digital ads that highlight the importance of environmental stewardship. Kadam stated, “The Shahanpan Dega Deva campaign has proven that collective action can lead to a substantial impact. Together, we have empowered individuals to take responsibility for our environment, making strides towards protecting our environment from harmful polluting effects on our river/lake bodies in the city while respecting our religious beliefs. This is just the beginning.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Mpc Board (@mpcb_official)

     

    In 2023, the city bore witness to approx. 76,000 eco friendly Ganesh idols which were immersed in 191 artificially created ponds. But this year with the ‘Shahanpan Dega Deva’ campaign, MPCB sought to increase awareness and encouraged the citizens to make smarter and environmentally friendly decisions. The direct impact was that the city bore witness to more than 82,000 eco-friendly idols being adopted by the citizens of Mumbai this year with immersions in 204 artificial ponds across the city. This awareness campaign exemplified MPCB’s commitment to creating a greener and cleaner environment for future generations.

    In the upcoming festive season, MPCB is committed to raising awareness about the importance of sustainable practices by announcing plans for additional educational campaigns, to further their commitment to pollution reduction, noise control, and improving air quality. By continuing to foster awareness and responsible practices, MPCB aspires to make a lasting difference in the communities.

  • Axis Mutual Fund launches its flagship investor awareness campaign #SochaSamjhaNivesh

    Axis Mutual Fund launches its flagship investor awareness campaign #SochaSamjhaNivesh

    Mumbai: Axis Mutual Fund has announced the launch of its flagship investor awareness campaign, #SochaSamjhaNivesh. This initiative aims to simplify investment concepts and empower new investors with the knowledge needed to make informed decisions. The first series focuses on educating investors about the benefits of Multicap funds through a comprehensive 360-degree approach.

    Equity markets have shown resilience, attracting more new investors. However, many are driven by confusion or FOMO, eager to maximise gains but unsure where to start. They often prioritize returns while being cautious of investing complexities. For these investors, Multicap Funds, which invest across large, mid, and small market capitalizations, can be a valuable addition to their portfolio. The #SochaSamjhaNivesh platform leverages this insight in its inaugural series to highlight the potential benefits of Multicap Funds for new investors.

    Axis Mutual Fund MD & CEO B. Gopkumar stated, “In today’s fast-paced investment landscape, investors can easily be overwhelmed by complex decisions and the allure of immediate gratification. #SochaSamjhaNivesh aims to provide investors with the relevant information needed to make investment decisions thereby, empowering investors to make informed choices. The current market landscape is such that there are relevant opportunities across all three segments (large, mid, and small). Therefore, by focusing on Multicap funds in our inaugural series, we aim to showcase a diversified and accessible equity investment solution without sacrificing simplicity.

    Building on the success of the #SochaSamjhaRisk series, which educated investors on the Risk Profiler and Riskometer, the #SochaSamjhaNivesh platform delves deeper into the emotional factors driving investor behaviour. The campaign’s TVCs focus on two critical emotions: FOMO and Confusion. In the first TVC, a protagonist’s desire to gain individual exposure to large, mid, and small caps is fulfilled through the strategic equity allocation offered by multicap funds. The second TVC highlights the confusion investors often face when determining equity allocations and shows how Multicap Funds, with their exposure to all three market caps, provide a simple and effective solution. The TVCs will be launched early next week.

    Axis Mutual Fund’s SVP & head – marketing, digital & direct sales – Boniface Noronha emphasised, “Axis Mutual Fund’s #SochaSamjhaNivesh is an insightful initiative that taps into the core emotional decision-making process of investing while encouraging investors to make informed decisions. The two slice-of-life films are crafted to capture everyday interactions, creating a deeper connection with our target audience.”

    Mirum India’s NCD and VP Naila Patel said, “When we did the Socha Samjha Risk campaign last year, we knew we’d hit something interesting with the term ‘Socha Samjha’, because that’s what mutual funds are about – investments that are well-thought-out, i.e., Socha Samjha. Additionally, it is an apt space for everything Axis Mutual Fund stands for – making well-thought-out, responsible investment decisions for the future. We knew it had the potential to grow as a long-term property for the brand, which is why we gave it more legs with Socha Samjha Nivesh. And this time around, it was about giving a risk-informed investor a solution to their specific investment needs – in this case, multi cap funds for the investor who wants multiple opportunities in equity. The films use everyday situations to speak to the audience, and it was crucial for us to maintain this simplicity while also highlighting the benefits of Multicap funds. What’s interesting about this campaign is that it doesn’t restrict itself to educating investors about multi cap funds – it’s a larger conversation about making a Socha Samjha Nivesh in a fund that aligns with your risk appetite, goals, and investment horizons.” 
     

  • China Gate launches ‘Ladka Nikal Gaya Hai!’ campaign

    China Gate launches ‘Ladka Nikal Gaya Hai!’ campaign

    Mumbai: China Gate, a well-known Chinese restaurant since 1993, has launched the new campaign “Ladka Nikal Gaya Hai,” offering customers a flat 25 per cent discount when ordering directly through the China Gate app. Additionally, orders over ₹1249 and ₹2500 come with complimentary in-house cookies and chef’s special schezwan sauce, respectively. This campaign invites patrons to reminisce about the past when calling restaurants for delivery updates. The phrase indicates that the delivery boy is on the way, ensuring timely delivery of authentic Chinese cuisine.

    Recognized for its authentic cuisine and exceptional service, China Gate has locations in Worli, Bandra, Juhu, Andheri, MIDC, and Chembur, making it a popular destination for those seeking genuine Chinese food. Its home delivery service has gained popularity, allowing customers to enjoy meals at home. This initiative provides a convenient option for home delivery at significant savings compared to the maximum ₹120 discount offered by other online aggregators. 

    Over the years, China Gate has earned numerous awards including the prestigious Times Food and Nightlife Award, the esteemed Burmawala Awards, and recognition as the Best Chinese Restaurant. Additionally, it has been a favorite among diners, securing the Zomato User’s Choice Award.

    Under Krishna Tamang’s leadership, founder of China Gate, the brand has expanded its presence, maintaining a consistent commitment to excellence and customer satisfaction. As part of the China Gate Group of Restaurants, which operates nine distinct restaurant brands in Mumbai, China Gate has established itself as a go-to destination for authentic Chinese cuisine with Kung Pao Chicken, sizzling Schezwan Noodles, crispy Manchurian and Thread Paneer as their best sellers. With a loyal following and a rich history, it has become an integral part of Mumbai’s culinary hub.

    Speaking about the brand and its newly launched campaign, China Gate Group director Ankit Tamang shared, “Our new campaign ‘Ladka Nikal Gaya Hai’, reflects more than just a catchy phrase–it’s a promise of quality and speed. In today’s fast-paced world, we understand that our customers value not only the taste of our authentic Chinese cuisine but also the convenience and reliability of quick delivery.”

    He further added, “The thought behind this campaign is simple: when you hear ‘Ladka Nikal Gaya Hai’, you can be rest assured that your food is on its way, prepared fresh and delivered with care. We launched this campaign because we believe that a great meal should come with great service. We promise that from the moment our delivery boy steps out, you’re moments away from enjoying the flavors of China, right in the comfort of your home.”

  • Akvo launches ‘Magnifying Eggs’ campaign

    Akvo launches ‘Magnifying Eggs’ campaign

    Mumbai: Akvo Atmospheric Water Systems announced the release of their creative campaign titled ’Magnifying Eggs’. This short film humorously highlights the inefficiency of using unconventional methods to solve critical problems, ultimately emphasising the need for smart, innovative solutions like Akvo’s atmospheric water generators.

    The 50-second video, conceptualised by Akvo’s creative team, follows a young man’s futile attempts to cook eggs using a magnifying glass and sunlight. Despite his best efforts, the eggs remain largely uncooked, mirroring the struggles faced when inadequate or outdated methods are employed in addressing real-world challenges.

    “At Akvo, we believe in offering solutions that actually work, not just ideas that look good on paper,” said Akvo Atmospheric Water Systems CEO and founder Navkaran Singh Bagga. “This film is a playful reminder that when it comes to solving water scarcity, it’s essential to use technology that’s effective, reliable, and sustainable.”

    As the protagonist in the film watches clouds cover the sun just as his eggs start to cook, the message is clear: without the right approach, efforts can be wasted. The film concludes with the tagline, “Common sense solutions for a changing world – Akvo,” encapsulating the brand’s commitment to delivering tangible results through innovative technology.

     

  • Zomato co-founder & CPO Akriti Chopra resigns after 13 years

    Zomato co-founder & CPO Akriti Chopra resigns after 13 years

    Mumbai: Akriti Chopra has resigned from her position as co-founder and chief people officer of Zomato, effective 27 September 2024, after a 13-year tenure. She was instrumental in establishing and scaling the company’s legal and finance teams during her previous role as CFO. Before joining Zomato, Chopra spent three years at PwC in the tax and regulatory practice.

    Chopra’s resignation follows a series of departures from Zomato’s leadership; Gunjan Patidar, the former chief technology officer, left in January 2023, and co-founder Mohit Gupta resigned in November 2022 after being promoted to co-founder in 2020 from CEO of the food delivery business. Zomato stated that Chopra is stepping down “to pursue other interests”.

    In her exit email, which was uploaded on the stock exchange, Chopra wrote, “Deepi, as discussed, I am formally submitting my resignation effective today, September 27, 2024. It’s been an incredibly enriching journey over the past 13 years. Thank you for everything. I’m always a call away. Wishing you and Eternal the very best.”

    In a series of departures, Chopra becomes the fifth co-founder to leave the company in about two years, following Patidar, Pankaj Chaddhah, Gaurav Gupta, and Mohit Gupta. Chaddhah exited in 2018, while Gaurav Gupta left in 2021.

  • BigCash unveils national campaign ‘Bade Kaam Ka Khel’

    BigCash unveils national campaign ‘Bade Kaam Ka Khel’

    Mumbai: BigCash, one of India’s fastest-growing real money gaming platforms, proudly announces its collaboration with Nawazuddin Siddiqui as its new celebrity brand endorser. Known for his authentic persona and relentless drive, Siddiqui embodies the spirit of BigCash’s latest campaign, ‘Bade Kaam Ka Khel.’

    The ‘Bade Kaam Ka Khel’ campaign, currently live across TV, radio, social media, and digital platforms nationwide, taps into the aspirations of everyday Indians. With Mr. Nawazuddin Siddiqui leading the way, the campaign is about more than just playing games—it’s about using strategy, sharpening skills, and seizing opportunities to win in a safe and secure gaming environment.

    Commenting on this significant partnership, Ankur Singh, CEO of BigCash CEO Ankur Singh said, “Mr. Nawazuddin Siddiqui’s journey from humble beginnings to becoming a national icon is a story that resonates deeply with the millions of players on our platform. His authenticity and relatability, especially with audiences from India’s heartland, make him the perfect ambassador for BigCash. We’re excited to have him represent our brand as we continue to grow and deliver an unparalleled gaming experience.”

    Through this nationwide campaign, BigCash aims to connect with millions of gamers across the country, particularly in emerging regions, reinforcing its position as the go-to platform for skill-based real money gaming.

    The campaign features a powerful narrative, with Mr. Nawazuddin delivering the message “Zindagi me kuch bada karne ke liye bus khoon paseena ek nahi karna padta hai… but on BigCash, playing skill-based games is one of the best ways to achieve something big.” This messaging reflects the hard work, strategy, and dedication that BigCash players bring to their gaming experience. The collaboration captures the essence of individuals who, like Mr. Nawaz, come from modest beginnings but possess a fierce determination to succeed. The campaign’s centrepiece, including the TV commercials and media strategy, was conceptualized and executed by Green Giraffe Media Agency.

    Celebrated for his compelling performances in Indian cinema, Nawazuddin Siddiqui brings authenticity, grit, and versatility—qualities that align perfectly with BigCash’s brand ethos. Expressing his excitement about the partnership, he said, “BigCash represents a new era in gaming—one that combines skill, strategy, and the thrill of competition. I’m excited to be part of this journey and connect with millions of gamers across the country who share my passion for winning.”

  • Legrand India lights up the festive season with engaging activities

    Legrand India lights up the festive season with engaging activities

    Mumbai: Legrand India, a global leader in electrical and digital building infrastructure solutions, has successfully launched a series of innovative activities aimed at maximizing engagement during the festive period across India. The initiatives focused on amplifying the launch of two new products, the Desktop Power Center and the Dizly Distribution Board, leveraging the festive season to enhance market presence.

    As part of this campaign, Legrand has initiated an engaging retail activity named ‘Legrand Ke Superstars,’ targeting retailers in 50 cities, starting with Delhi. This initiative will take place through Navratri onwards until Diwali and aims to build awareness of the Lyncus range, the Dizly Distribution Board, and the Desktop Power Center, reinforcing Legrand’s commitment to innovative solutions in electrical infrastructure.

    Rath Yatra Celebration in Puri

    To ensure a seamless and worry-free experience for travellers during the Rath Yatra in Puri, Legrand installed 10 Allzy-powered charging stations at the Puri railway station and around the Mela booking areas in July this year. These stations allowed travellers to stay connected with their loved ones and capture special Rath Yatra moments, showcasing the versatility of Allzy, the all-rounder switch.

    Ganesh Chaturthi Installation in Mumbai

    In Mumbai, Legrand created a unique and interactive experience at the iconic Lalbaug Ganesh Pandal and the electrical market at Lohar Chawl. Visitors had the opportunity to engage with an innovative display featuring the Kamaal Ka Switch – Lyncus, a light and shadow art installation at Lalbaug Cha Raja pandal, captivating devotees as they waited in line for darshan.

    Onam Celebrations in Kerala

    Legrand celebrated the spirit of Onam in retail stores across Trivandrum, Kottayam, Calicut, Thrissur, and Kochi by engaging with over 300 people across more than 90 counters. The festivities included the vibrant presence of Mahabali and Chenda Melam to wish the retailers and electricians in a traditional manner by expressing gratitude through special gifts and local delicacies. The activity entailed showcasing the new product launches – Dizly Distribution Board and Desktop Power Center along with the Kamaal Ka Switch, Lyncus range.

    These festive activities not only enhanced brand visibility but also reinforced Legrand’s commitment to providing innovative solutions tailored to the needs of the Indian market. As the company continues to expand its footprint, these engagements exemplify its dedication to fostering strong relationships with both retailers and customers.

    Legrand India director of marketing group, Sameer Saxena stated, “As we embraced the festive spirit, our activities reflected Legrand’s commitment to innovation and connection. The introduction of our Desktop Power Center and Dizly Distribution Board, alongside initiatives like ‘Legrand Ke Superstars,’ allowed us to engage meaningfully with our retail partners and customers. By enhancing their experiences during significant festivals, we not only showcased our cutting-edge solutions but also built lasting relationships within the community. We were excited to be part of these celebrations and looked forward to the continued growth of our brand in India.”
     

  • IKEA India’s festive spot celebrates the joy of unscripted moments

    IKEA India’s festive spot celebrates the joy of unscripted moments

    Mumbai: As the festive season approaches, it’s that magical time when people across India give their homes a refresh with makeovers, big and small. Closer to the day, everything else is also planned to the T—whether it’s deep cleaning, decorating, meal prep, inviting guests, or picking out the right outfits—the checklist is endless. But the heart of the celebration lies in those little moments that add an extra touch of magic.

    IKEA India’s new film, ‘Make Room for All Things Festive’ conceptualised by Leo Burnett, captures banter between a young couple as they try and plan their festive party before their guests arrive—chit chatting in the living room, an early dinner followed by ghazals and capturing the perfect group selfie on the couch, leaving viewers with unexpected twists classic of any festive gathering.

    Complementing the main film, the campaign includes a series of 10-seconders highlighting how IKEA products transform to get your home festive-ready. From a cocktail glass doubling as a chic mithai serving bowl to an armchair that turns from a relaxation spot into a perfect selfie zone, a mood-setting lamp that becomes the perfect mic for karaoke nights, and a bed that’s both cosy for sleep and spacious enough for lively mehendi parties—IKEA makes every corner of the home festive-ready.

    IKEA India country marketing manager Anna Ohlin said, “Festivals in India are vibrant celebrations of togetherness, where quality time with loved ones is at the heart of the experience. At IKEA, we are passionate about making Life At Home better for the many people, and we know that the biggest festive moments bring families and friends together. Our ‘Make Room for All Things Festive’ campaign showcases how our adaptable, affordable, solutions enrich festive experiences, making room for loved ones, traditions, unexpected moments, and cherished memories. With IKEA you can always feel ready for whatever unplanned moment the festive celebrations might bring.”

    Leo Burnett India executive director Rajeev Rakshit said, “The campaign captures how Indian festivities truly unfold—plans are made, but the real magic happens when the unexpected takes over. IKEA is there through it all, not by changing the way people celebrate, but by being a natural part of every spontaneous moment. It’s a celebration of how homes come to life during the festive season.”