ITV

Category: Media and Advertising

  • Neysa appoints Sujit Janardanan as CMO

    Neysa appoints Sujit Janardanan as CMO

    Mumbai: Neysa appoints Sujit Janardanan as its chief marketing officer (CMO). With over 24 years of experience in strategic B2B marketing, Sujit is set to expand Neysa’s global reach and enhance its position as a trusted AI partner for businesses worldwide.

    As Neysa continues to democratize AI adoption across industries, Sujit’s appointment arrives at a pivotal moment. He brings a deep understanding of the AI landscape and a proven ability to build strong brands, which will be key to communicating Neysa’s unique value proposition to global customers.

    In his new role, Sujit oversees Neysa’s global marketing strategy, focusing on brand development, customer engagement, and strategic partnerships. His expertise in AI and cloud technologies aligns with Neysa’s mission to provide secure, scalable, and cost-effective AI solutions. He will lead initiatives in product marketing, branding, and go-to-market strategies as the company expands into new regions.

    Before Neysa, Sujit served as Cropin Technology’s CMO where he led AI-powered digital transformation in the agriculture sector. His previous role at Google Cloud India showcased his ability to navigate competitive environments and position companies like Google Cloud against major players such as AWS and Microsoft.

    Neysa’s CEO and co-founder, Sharad Sanghi said, “Sujit brings a unique blend of experience in building and executing marketing strategies for cutting-edge technologies and building brands that resonate with customers across sectors and markets. His vision and leadership will be critical in enabling Neysa to fulfill its commitment to democratize AI adoption globally. We are excited to have Sujit lead our marketing efforts as we continue expanding into new markets and sectors.”

    Sujit expressed his enthusiasm, stating, “I am excited to join Neysa at a time when AI is reshaping industries and redefining how businesses operate. Neysa’s commitment to making AI accessible and scalable for organizations of all sizes resonates with my own passion for leveraging technology to drive growth and innovation. At Neysa, we are trying to build a home for AI, so ensuring that the world learns about Neysa and its unique approach to enabling AI adoption is what I look forward to the most.”

  • CaratLane unveils festive edit and 22kt gold designs

    CaratLane unveils festive edit and 22kt gold designs

    Mumbai: CaratLane, an omnichannel jewellery brand, has launched its festive edit for Diwali, featuring a variety of jewellery designs for different styles. This curation includes pieces made from diamonds and gemstones, aligning with the brand’s philosophy – #KhulKeKaroExpress.

    The designs celebrate individuality, encouraging women to express themselves through their jewellery choices. The range blends contemporary style with festive charm, making it easier for customers to find pieces that suit their preferences.

    This year, CaratLane also aims to leverage growing consumer interest in gold jewellery following a customs duty drop in July. The introduction of ‘Everyday 22KT’ gold, designed for the modern woman, reflects CaratLane’s commitment to offering versatile and expressive pieces.

    CaratLane CCO Atul Sinha shared, “At CaratLane, jewellery is not just adornment—it’s a means of self-expression. With Festive Edit, we’re offering a diverse selection of designs that allow every woman to showcase her true personality and style, whether through diamonds, gemstones, or our newly introduced ‘Everyday 22KT’ Gold. This modern take on 22KT gold is perfect for today’s women who want to blend tradition with modern style.”

    To bring this concept to life, CaratLane has launched a Diwali film that simply, yet beautifully highlights how women use jewellery as a powerful tool for self-expression. The film’s message, “Suni sabki, par kari apne mann ki”, perfectly captures the spirit of the curation—inspiring women to be unapologetically themselves and being unfazed by societal expectations.

    “To differentiate CaratLane during the festive season, we loved the idea of highlighting the purpose of its jewellery as a medium of self-expression. Each stunning piece of jewellery becomes a reminder to express yourself authentically, rise above any criticism or negativity, and do only what feels right to you. Continuing from the successful “Wear Your Wins” initiative a couple of months ago, we hope this narrative resonates with women,” said BBH India CCO Parikshit Bhattaccharya.

    To make the season even more exciting, CaratLane is offering 100 per cent off on making charges on 4000-plus stunning diamond designs, making it the perfect time to turn festive wishes into reality.

  • Movado retains Sidharth Malhotra as ambassador

    Movado retains Sidharth Malhotra as ambassador

    Mumbai: Movado, the Swiss watchmaker known for its modern design since 1881, has launched a new campaign featuring brand ambassador Sidharth Malhotra. He showcases designs from Movado’s recognised collections: Bold Quest, Bold Fusion, and Heritage Series.

    The campaign is inspired by movement, a key element of the brand’s identity, as Movado means ‘always in motion’ in Esperanto, a language created in 1887 to bridge communication gaps. The visuals depict Malhotra in various dynamic settings, emphasizing the versatility and sophistication of Movado watches.

    “We wanted to ensure movement and motion was portrayed in the creative concept – a key element that defines Movado, while featuring designs from some of our most globally recognized collections,” said Movado Group Inc president international Xavier Gauderlot. “Sidharth Malhotra continues to be an exemplary ambassador, and we are proud to continue our partnership with him.”

    The watches highlighted in the campaign epitomize the fusion of timelessness and innovation, represented by Sidharth Malhotra’s blend of classic charm and modern appeal.

    “Continuing my journey with Movado has been truly special,” said Malhotra, “The brand’s unique ability to blend timeless elegance with a modern flair truly resonates with me. The featured collections, especially the Bold Quest and Bold Fusion, are remarkable for their contemporary designs and exceptional craftsmanship. I am excited to collaborate with a brand that embodies such a distinctive blend of heritage, modernity, and innovation.”

  • MS Dhoni stars in Lay’s ‘So Light, So Good’ campaign

    MS Dhoni stars in Lay’s ‘So Light, So Good’ campaign

    Mumbai: Lay’s has introduced a new flavor, red chilli as part of its ‘So Light, So Good’ campaign. The launch includes a TV commercial featuring cricket legend Mahendra Singh Dhoni, emphasizing the light texture of Lay’s wafer chips. Available in salt & pepper and red chilli, these chips aim to appeal to snack lovers across India.

    The TVC shows Dhoni catching and eating the floating chips, playfully highlighting their lightness. The tagline ‘So Light, So Good’ effectively promotes the product.

    Speaking about the campaign, PepsiCo India category lead – potato chips, Saumya Rathor said, “We’re deeply committed to delivering top-quality products and unique experiences to our consumers. Our new Lay’s Wafer Chips flavour is a game-changer, featuring innovative packaging and a superior product. Moreover, coming together with MS Dhoni for this campaign has been an incredible experience. This collaboration has enabled us to create a campaign that truly stands out, perfectly complementing a product that leads the way in quality. We’re confident that people will love it”

    Brand ambassador and cricket legend, MS Dhoni, expressed, “Being part of the new Lay’s wafer chips campaign was a real treat. It was a fun shoot and I think people will enjoy watching it. And with exciting new Lay’s flavors on the horizon, there’s always something new to discover.”

    With the launch of the new red chilli flavor, Lay’s pushes the boundaries of snacking innovation. Lay’s wafer chips offer lightness, bold flavors, and a satisfying crunch, reinforcing the brand’s leadership in the Indian snack market. As Lay’s expands its thin-cut chip portfolio, this new flavor aims to delight taste buds nationwide, making every snacking moment ‘So Light, So Good.’

  • Bata launches festive collection campaign with Kartik Aaryan

    Bata launches festive collection campaign with Kartik Aaryan

    Mumbai: Bata India launches a special collection ahead of the festivities, rooted in artisanal craftsmanship and high fashion design details with an enticing film that spotlights Bata’s brand Ambassador and superstar Kartik Aaryan. The festive campaign, Celebrate Every Step is an exciting chapter of the global brand’s ‘Make Your Way’ campaign that celebrates stories of grit & success for those who stride to shine. The campaign captures his journey of becoming a Bollywood sensation. In the film, Kartik is seen celebrating all the roles he has played in his life, even the setbacks that helped him come back stronger inspiring individuals to trust their journey & celebrate every step! The latest collection features classic brogues, monk strap loafers and laced-up derby shoes for men & trend-setting heels in Ombre colours, mules with crystal bow accents and shimmery yet technology-infused Bata Comfit sandals for women. Just in time for the festive season, the collections start at just INR 2499, available across Bata stores and online at bata.com.

     

     

    Bata India head of marketing Deepika Deepti said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”

    Brand ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”

    FCB India national creative director Udayan Chakravarty said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”

    Joining Kartik in this journey, are the new-age icons who have carved their own unique path to success – the multi-talented force, Designer and Entrepreneur Masaba Gupta who has constantly challenged status quo and continues to reinvent herself through unseen paths. The campaign also celebrates Singer, songwriter and now actress and musician Lisa Mishra who made an indelible mark in popular culture, Urooj Ashfaq who took her comedy to a global platform, winning accolades and hearts of GenZ alike and Alaya F who shined bright even in unconventional roles, breaking stereotypes. By bringing them together, Bata India applauds those who break the glass ceiling and truly embody the spirit of ‘Make Your Way’, the brand’s global campaign for its 130th anniversary.

    Shop Bata’s latest festive and occasion-wear collection at your nearest Bata store or online at bata.com today.

  • Robert Gilby steps down as CEO of Dentsu APAC

    Robert Gilby steps down as CEO of Dentsu APAC

    Mumbai: Rob Gilby has stepped down from his role as CEO of Dentsu APAC after two years to pursue new ventures. He took on the position in September 2022, following Ashish Bhasin, and was instrumental in driving growth and regional integration efforts within the company, aligning its operations under the “One Dentsu” strategy.

    With nearly three decades of experience in media and entertainment and over 25 years of expertise in the Asia Pacific region, Gilby made a significant impact at Dentsu. During his tenure, he focused on strengthening leadership, enhancing the company’s core competencies, and aligning Dentsu’s practices with client-driven growth objectives.

    Before joining Dentsu, Gilby served as president of Asia Pacific at Nielsen, where he worked closely with brands, agencies, and media owners to deliver audience insights. He also founded and led Blue Hat Ventures, a firm specializing in helping digital media companies grow in the Asia Pacific market. His experience spans key markets like China, India, Southeast Asia, and Australia, having held leadership roles at major companies such as The Walt Disney Company, WarnerMedia, and PwC.

    Beyond his corporate work, Gilby has been involved in advisory roles with Singapore’s Ministry of Communications and Information and the InfoComm Media Development Authority, and he chaired the Singapore Media Festival.

  • dentsu X India bags digital media mandate for LG Electronics

    dentsu X India bags digital media mandate for LG Electronics

    Mumbai: dentsu X India has been awarded the digital media mandate for LG Electronics, a consumer electronics brand. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s New Delhi office.

    As per the mandate, dentsu X – the data & tech-driven agency from dentsu India, will cater to digital media solutions for the brand. It will offer a comprehensive suite of solutions overseeing online marketing plans across social media platforms, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for LG Electronics’ B2B segment and B2C website.

    This partnership underscores dentsu X’s commitment to upholding the brand’s philosophy of transparency and integrity. The agency will play an instrumental role in amplifying and expanding the brand’s digital footprint with innovative and engaging brand strategies. Leveraging its Media, Tech, Data, and Content expertise, dentsu X aims to deliver transformative digital-first experiences, driving business growth and solidifying LG Electronics’ leadership in the consumer electronic industry.

    Commenting on the partnership, dentsu X India CEO Jose Leon said, “We are thrilled to welcome LG Electronics onboard. This strategic win aligns perfectly with dentsu X’s digital-first and data-driven approach. We aim to enhance LG’s digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry.”

    dentsu CEO Media South Asia Anita Kotwani added, “We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG’s blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X’s goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving its business objectives and further strengthen its industry leadership.”

    LG Electronics India head of corporate marketing Jae Hyung Jun commented, “We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X’s innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG’s connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India.”

  • Only Much Louder collaborates with Flipkart

    Only Much Louder collaborates with Flipkart

    Mumbai: Only Much Louder (OML), a market-leading, full-service creative and entertainment business network, has elevated urban commuting through an innovative campaign that offers auto rickshaw rides in Bengaluru for just ₹1. The initiative, which commenced on September 20, launched in collaboration with Flipkart UPI, is part of the highly anticipated Big Billion Days which kicked off yesterday, September 26th, 2024.

    At the core of this campaign is the endeavor to simplify digital payments while alleviating the daily challenges faced by commuters during peak hours. The initiative aligns with Flipkart’s broader strategy towards customer-centricity by integrating its offerings into daily life aimed at positively influencing digital experiences for its user base.

    Recognizing the challenges posed by Bengaluru’s congested traffic and the common preference among auto rickshaw drivers for cash payments, OML developed a comprehensive strategy to support Flipkart UPI in bridging this gap. The campaign was strategically launched across the city during peak office hours, where local auto-rickshaws were equipped with Flipkart’s UPI payment system. To incentivize its utilization, riders were offered up to ₹11 cashback on all UPI transactions, effectively promoting the adoption of digital payments for everyday transactions.

    Pankaj Malani, SVP, Revenue at Only Much Louder said, “Navigating Bengaluru’s traffic during peak hours while finding auto rickshaws that accept digital payments can often feel like winning the lottery. Recognizing this need, we collaborated with Flipkart to ideate and craft this campaign by leveraging the platform’s UPI payment feature to showcase how Flipkart UPI enhances everyday experiences for commuters.”

    The campaign kicked off with an engaging outdoor advertising blitz, featuring banners and witty copy strategically placed across key locations in Bengaluru. OML’s execution and tactics led to the campaign quickly gaining traction, trending at #2 on X (formerly known as Twitter) and attracting the attention of several influencers who helped amplify the excitement across social media.

    This activity translated into a high volume of commuters taking advantage of the ₹1 auto rickshaw rides. Within a span of one hour, several rides were booked, reflecting how the initiative addressed two common issues: the difficulty of finding auto-rickshaws during peak office hours and the hassle of carrying cash. This campaign effectively solved daily commuting challenges while highlighting the ease and practicality of digital payments with Flipkart UPI.

  • Rana Barua re-elected president of The Advertising Club for second term

    Rana Barua re-elected president of The Advertising Club for second term

    Mumbai: The Advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal, i.e., F.Y. 2024-2025, at its 70th annual general meeting. Rana Barua, Group CEO, Havas India, South East & North Asia (Japan & South Korea) Havas Group – India has been re-elected to lead the body.

    Speaking about the appointment, The Advertising Club president Rana Barua said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

    The below members were elected unopposed. The Office Bearers of The Advertising Club for 2024-2025 are –

    . Rana Barua – president

    . Dheeraj Sinha – vice president

    . Dr. Bhaskar Das – secretary

    . Punitha Arumugam – Jt. secretary

    .  Mitrajit Bhattacharya – treasurer

    Managing Committee Members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    .  Avinash Kaul

    .  Malcolm Raphael

    .  Prasanth Kumar

    .  Mansha Tandon

    .  Ajay Kakar

    .  Sonia Huria

    .  Subramanyeswar S.

    In addition, given below is the list of co-opted industry professionals:

    .   Mayur Hola

    .  Pradeep Dwivedi

    .  Sagnik Ghosh

    The below list of leaders are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    . Ajay Chandwani

    . Alok Lall

    .  Amitesh Rao

    .  Lulu Raghavan

    .  Ashit Kukian

    .  Raj Nayak

    .  Satyanarayan Raghavan

    .  Vikas Khanchandani

    .  Vaishali Verma

    Partha Sinha will continue as a member of the managing committee as the Immediate Past President for the ensuing year.