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Category: Media and Advertising

  • Global campaign to engage youth in concluded UN’s Summit of the future

    Global campaign to engage youth in concluded UN’s Summit of the future

    Mumbai: The United Nations Foundation recently launched Once Upon a Future, a global campaign calling on young people to engage in the Summit of the Future and join the millions of people worldwide taking action for our common future.

    Hosted by the United Nations, the first-of-its-kind Summit brought decision-makers together with civil society and young people to reset and reboot global cooperation to better manage the risks and opportunities of the 21st century.

    Once Upon a Future highlighted the stakes of the Summit for Gen Z and future generations, and amplified their calls for leaders to agree on the Pact for the Future — a new agreement that would strengthen the multilateral system to better help countries think, plan, and act for the future. The Pact addresses important issues ranging from peace and security to digital cooperation, to how we finance our development goals and better deliver for generations to come.

    The Once Upon a Future campaign aimed to swap doom and gloom for optimism and hope for a better future, by asking the simple, yet powerful question: “What if we get it right?” Developed in partnership with award-winning creative agency Droga5, Once Upon a Future went beyond traditional tactics to create a compelling narrative designed specifically to engage a young, global audience. In addition to highlighting the voices and expectations of young people, the campaign also encouraged people to take small actions in their daily lives to help build a better future for all through the ActNow platform.

    Once Upon a Future campaign utilised a suite of eye-catching graphics, animations, and video content to drive awareness and understanding around the Summit and its outcomes. Once Upon a Future puts young people at the centre, elevating their expectations and aspirations through user-generated content.

    To engage young people — especially Gen Z — the centrepiece of the campaign was a youth-centric broadcast of the Summit developed in partnership with Droga 5 and produced by Tim Bierbaum and 1stAveMachine that premiered on YouTube. The broadcast unpacked the Summit and Pact for the Future so that it is both educational and entertaining for a young audience by featuring creators and content they care about — meeting them where they are. Hosted by Lea’h Sampson and Hallie Haas, the Broadcast also featured Heidi Becker, Felipe Neto, Dan Rosen, Pooja Tripathi, and Liah Yoo alongside other creators and UN experts.

    “The Summit of the Future may be taking place in New York, but everyone has a stake in this,” said UN Foundation President and CEO Elizabeth Cousens. “When we imagine our world in 10, 50, or 100 years it’s clear: the future belongs to young people and the generations that follow. They have the biggest stake in this Summit and that is why we launched this campaign: to help bring the Summit to them.”

    “In a world facing obstacles, it’s time for bold action,” said UN Foundation chief communications & marketing officer David Ohana. “Working closely with the UN we are determined to not only raise awareness but also drive lasting change — through exciting, thought-provoking and unconventional approaches.”

  • Disney Star signs 14 sponsors for ICC Women’s T20 World Cup 2024

    Disney Star signs 14 sponsors for ICC Women’s T20 World Cup 2024

    Mumbai: With the ICC Women’s T20 World Cup 2024 starting on 3 October, Disney Star unveiled its impressive sponsorship line-up, reflecting the growing enthusiasm and anticipation for the tournament. Featuring a remarkable array of top brands from a host of industries such as automotive, technology, finance, and more, Disney Star has onboarded 14 sponsors across linear TV and digital platforms. The sponsors include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, Skechers.

    Disney Star head of network – ad sales Ajit Varghese stated, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact. We are excited to onboard prestigious brands whose support not only reflects their commitment to advancing women’s cricket but also acknowledges the immense value this tournament delivers. With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers.”

    The matches will be broadcast exclusively on the Disney Star network, and Disney+ Hotstar. The tournament begins on 3 October, and 10 teams will compete in 23 matches over 17 thrilling days at two premier venues in the UAE, the Dubai International Stadium and the iconic Sharjah Cricket Stadium.

  • Ashwin Sheth Group’s Rs 12 crore giveaway offers 4 flats, EVs & more

    Ashwin Sheth Group’s Rs 12 crore giveaway offers 4 flats, EVs & more

    Mumbai: Ushering in the festive season with grandeur, Ashwin Sheth Group (ASG), a real estate, is launching its most exciting campaign yet— ‘Kismat ki Chaabi’, designed to celebrate the festive fervour of Durga Puja, Navratri and Diwali (it will run until Diwali). In this unique initiative, ASG will distribute 10,000 keys, from which 4 lucky keys will unlock four 2BHK flats and others will unlock extraordinary prizes, including MG Windsor EVs, Bose Home Theatre Systems, return tickets to Amsterdam, and iPhone 16 units. With assured rewards exceeding Rs 12 crores, ‘Kismat ki Chaabi’ is truly a game-changer in the Indian real estate market.

    The four grand prizes, consisting of 2BHK homes, will be awarded to winners across the following premium ASG projects: Sheth Avalon in Thane, Montana in Mulund, Sheth Zuri in Thane, and Edmont Aurelia in Kandivali. But that’s not all—participants also stand a chance to win luxury MG Windsor EVs, top-of-the-line Bose Home Theatre Systems, dream vacations, and much more. With each key unlocking potential life-changing rewards, ‘Kismat ki Chaabi’ is not just a campaign but an opportunity for customers to secure both homes and fortunes.

    Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari said: “The ‘Kismat ki Chaabi’ campaign reflects our commitment to delivering more than just homes; we want to create moments of joy and excitement for our customers. This initiative goes beyond traditional real estate offers by incorporating life-changing rewards, aligning with the festive spirit of celebration and prosperity. We believe that in every key lies the potential to unlock not only a new home but also a new chapter of happiness for our customers.”

    Distribution Venues – A Celebration of Culture & Community: The ‘Kismat ki Chaabi’ keys will be handed out at five prestigious Durga Puja and Navratri celebrations across Mumbai & Thane, and 2 of the most prominent malls at these locations, fostering a strong bond with the city’s vibrant cultural spirit:

    . Thakur Village Bengali Association (Kandivali) during Durga Puja 2024

    .   Powai Bengali Welfare Association at Times Powai Sarvajanik Durgotsav 2024

     .  Krishti Durgotsav at Whispering Palms Lokhandwala, Kandivali

    .   Bandhan Durga Puja in Mira Road

     .  During Navratri 2024 at Whispering Palms

     .  Growel’s Mall, Kandivali & Viviana Mall, Thane

    Big Wins, Bigger Smiles: Lucky winners can look forward to:

     .  4 Free 2BHK Apartments across prime ASG projects

     .  4 MG Windsor EVs

     .  12 Bose Home Theatre Systems

    .   Return tickets to Amsterdam for 22 lucky couples

     .  60 iPhone 16 Units

    Get ready to unlock your future with Ashwin Sheth Group’s ‘Kismat ki Chaabi’—because your dream home, and perhaps so much more, could be just one key away.

  • Ananya Panday speaks korean in Too Yumm’s K-Bomb Ramen campaign!

    Ananya Panday speaks korean in Too Yumm’s K-Bomb Ramen campaign!

    Mumbai: Bottomline Media, a global integrated marketing and talent management firm has once again showcased its creative prowess by bringing together Indian actress Ananya Panday and Too Yumm!, the innovative snacking brand from Guiltfree Industries, part of the RP Sanjiv Goenka Group to introduce their best selling product range, K-Bomb Ramen.

    A standout element of the campaign is Ananya speaking in Korean, a first for an Indian actor in a digital campaign. This unique feature not only adds authenticity but also reinforces the product’s essence- highlighting the comparison of the hotness of the food. The seamless blend of K-Bomb Ramen’s bold flavours with Ananya’s lively persona has resulted in a captivating and memorable video, setting a new benchmark for brand narrative.

    Leading the entire campaign, Bottomline Media oversaw every aspect from conceptualization to scriptwriting, production, and execution. The agency’s comprehensive 360-degree approach ensured that the brand’s vision was brought to life with precision and creativity, resulting in a cohesive and innovative campaign that stands out in the market.

    “Thinking out of the box has always been our strength, and creating an engaging campaign for TOO YUMM!’s K-BOMB was an exciting opportunity. Having Ananya speak in Korean allowed us to embrace our creative side while highlighting the explosion of flavours that the product is known for, all while connecting with a broader audience in a fun and dynamic way,” quoted  Bottomline Media Pvt Ltd managing director and founder Tanaaz Bhatia.

    “We’re thrilled to introduce our bestselling Too Yumm! K-Bomb Ramen with Ananya Panday in collaboration with Bottomline Media. Their creative approach ensured we connected authentically with our audience, highlighting the joy of snacking and bringing the experience alive of the hot and spicy ramen. We wanted the campaign to leave an effect of the flavours through visual demonstration”, commented Too Yumm! vice president, marketing Yogesh Tewari

    Bottomline Media continues to redefine industry standards in creative brand collaborations, consistently producing campaigns that not only capture attention but leave a lasting impact. Their expertise in driving innovation from concept to execution reinforces their position as industry leaders in crafting powerful and resonant brand partnerships.

  • Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Mumbai: Club FM, Kerala’s radio station, launched the ‘Club FM Bucketlist Challenge’ for World Heart Day, focusing on the rise in heart attacks among people under 40, where 25 per cent of cases occur in this age group. The campaign aimed to raise awareness about heart health while engaging listeners.

    For two days, RJs across six Club FM stations asked listeners, “What’s on your bucket list before turning 40?” Callers shared goals like traveling, buying homes, starting businesses, and pursuing creative passions. On World Heart Day, RJs revisited these conversations, urging listeners to add heart health to their bucket lists, with the message: “Don’t just chase your dreams—take care of your heart, too.”

    Club FM partnered with hospitals in Kerala, where cardiologists provided expert advice, emphasising the importance of regular check-ups and healthy living. The campaign extended to social media with RJs conducting vox pop interviews, meeting listeners in person to discuss their bucket lists, and highlighting heart health as a vital goal.

    Additionally, Club FM hosted a live CPR demonstration at a Kannur mall, showing how to respond during a heart attack. The performance highlighted the need for quick action and proper CPR techniques, delivering a strong message on heart health and emergency response.

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    For advertisers and clients, this campaign was yet another example of how Club FM consistently brings fresh, topical, and socially relevant content to its listeners, making it a powerful platform for brands to connect with their audiences memorably.

    Club FM extended its heartfelt thanks to Kerala’s hospital groups: Apollo Adlux, Lifeline, Neyyar Medicity, KIMS Sreechand, and Aster MIMS, for partnering with them this heart day.

  • 14th Laadli Media Awards honours 14 South Asia and 42 national gender sensitivity winners

    14th Laadli Media Awards honours 14 South Asia and 42 national gender sensitivity winners

    Mumbai: The Laadli Media & Advertising Awards for gender sensitivity 2024  will recognize 42 stellar contributions in the media, literature, cinema and advertising space across India and 14 journalists from seven South Asian nations on 9  October 2024. The event will happen at the Tata Theatre, NCPA, Mumbai, from 6 pm onwards.

    The Laadli Media and Advertising Awards for gender sensitivity celebrate the media’s role in shaping perceptions towards gender, aiming for a fairer society. Apart from India, the fourth edition of the South Asia Awards covers Pakistan, Afghanistan, Sri Lanka, Nepal, Bhutan,  Bangladesh and Maldives.

    These awards are an initiative of Population First, a Mumbai-based social impact organization that has been working for over two decades to promote gender sensitivity in media nationwide.  Following a successful collaboration over the past several years, the initiative is once again being supported by UNFPA. Our collaborating partners for this edition are South Asian Women in Media  (SAWM). We are also joined by NCPA, Madison Outdoor Media, Manifest and Social Samosa as our cause partners.

    UNFPA  executive director Dr Natalia Kanem and renowned actor Ratna Pathak Shah will chair the evening.  

    UNFPA India’s representative Andrea Wojnar, reflected on the significance of the Laadli  Awards, stating, “Laadli, a form of endearment, is now a name that has grown to be recognised as a touchstone for gender sensitivity in media. Laadli has made media and communication  professionals retell their stories from a gender perspective and enabled them to challenge  discriminatory norms and stereotypes in their work.”

    The ex-CEO and current trustee of Population First, Dr A.L. Sharada shared, “These awards are an acknowledgement of the dedication and passion shown by the journalists and content creators in literature, advertising, films, and OTT platforms awarded at the (SALMAAGS). We  hope that such influential, ethical and sensitive journalism will continue in the face of the current  landscape driven by outside influence.”

    Current director Yogesh Pawar said, ” In my 30-year journalism stint I’ve seen a lot of exceptional work but what these awards aim to recognize and celebrate stands out. I feel proud to belong to a fraternity which includes the 10 exceptional awardees nationwide and the 14 South  Asian journalists.”  

    The esteemed Laadli of the Century Award will be presented to Dr Armaity Desai and the Laadli  Lifetime Achievement Award will be presented to Bachi Karkaria. Hetall Dedhhia will receive the  Laadli Woman Behind the Screen Award, while Advocate Vrinda Grover will be honoured with the  Laadli Gender Champion Award.

    The event will also confer special Laadli awards to mark UNFPA completing 50 years in India.  These awardees include Dr Harjant Gill for Gender and Masculinity, Nidhi Jamwal for Gender &  Climate Solutions, Sheilu Sreenivasan for Gender & Ageing, Paromita Vohra for Gender & Youth  Power Unleashed, Anita Gurumurthy for Gender & Technology, and Bishakha Datta for Bodily  Autonomy.

    This year’s Film Awards for Gender Sensitivity will celebrate Kaathal – The Core, Laapataa Ladies,  and All We Imagine as Light. The web series Taali will also be recognised for its gender-sensitive narrative.

    The event will also feature a special performance of Sufi Kalaam | Songs of women by Radhika  Sood Nayak, Neil Mukherjee, and Vinayak Netke, adding a captivating musical dimension.

    The event promises to be a celebration of those who champion gender equality and drive meaningful change. 

  • MOM launches its latest campaign featuring Kiara Powar

    MOM launches its latest campaign featuring Kiara Powar

    Mumbai: Meal of the Moment (MOM), a brand specializing in reimagining familiar foods in convenient formats, announced its latest campaign executed by marketing agency BackBenchers Digital. The brand has collaborated with Kiara Powar, India’s youngest sportscaster and ‘voice of diabetes’, to raise awareness about healthy snacking among teens and young adults.

    This collaboration highlights Kiara’s influence among young audiences and diabetics, prompting BackBenchers to enlist her for the campaign. As a type one diabetic diagnosed at two, Kiara understands the role of nutrition in managing her condition. She advocates for mindful lifestyle choices to prevent lifestyle diseases and educates her audience about healthful alternatives.

    Speaking about her participation in the campaign, Kiara said: “For many youngsters, mindless snacking on extremely processed foods has almost become a way of life. This paves the way for numerous lifestyle diseases including diabetes. Growing up with diabetes, I have had to be especially careful about what I eat and how it affects my health. The ethos underlying Meal of the Moment (MOM) products resonated perfectly with me, as the brand encourages healthy snacking. I hope this collaboration helps to bring the necessary awareness to India’s youth and encourages them to be more conscious about their nutrition.”

    “Kiara’s inclusion in this campaign is symbolic of our brand’s commitment to creating and popularising products for those who are in dire need of mindful, healthful food choices. Her educational and relatable content was perfectly aligned with our own approach, while her growing popularity with youngsters is a step towards helping us to reach out to Generation Next, and make a tangible difference,” said MOM’s head of marketing & e-commerce Siddharth Agarwal.

    “When we were ideating this campaign, Kiara Powar was a natural choice. Her content is being well-received by her audience and she stands out to many as a role model, who is forging her career as India’s youngest sportscaster, even as she is emerging as a fierce diabetes educator. Her dynamic presence and mindful approach to content make her the right fit for this brand and our campaign. We are eagerly awaiting the audience’s response to seeing Kiara in this avatar,” said BackBenchers Digital co-founder Aditya Singh.

  • Piyush Pandey honored with LIA Legend Award

    Piyush Pandey honored with LIA Legend Award

    Mumbai: Piyush Pandey, celebrated as the big daddy of Indian advertising, has been honored with the prestigious LIA Legend Award in Las Vegas on 1 October 2024. This global award, introduced in 2023, recognises industry leaders who have demonstrated outstanding creativity, leadership, and a commitment to mentoring others. Piyush is the second recipient of this honor, highlighting his immense contribution to the advertising world.

    With a career spanning over four decades, Piyush has transformed Indian advertising through his work at Ogilvy, where he began in 1982. From humble beginnings, he has won over 600 national and international awards, including the Padma Shri and the Lion of St. Mark at Cannes. Known for his ability to connect with audiences through relatable storytelling, Piyush’s campaigns have made a lasting impact, including his contributions to India’s polio eradication efforts.

    Having stepped into an advisory role at Ogilvy in 2024, Piyush continues to inspire the next generation of creatives. His books, Pandeymonium and Open House, reflect his belief in sharing knowledge and experience without prescription. This latest accolade is a testament to his enduring influence on the global advertising industry.

    LIA (London International Awards), founded in 1986 by Barbara Levy, celebrates creative excellence across media and has evolved into one of the top international creative festivals. The LIA Legend Award honors those who not only excel in creativity but also contribute to the industry’s growth through mentorship and collaboration.

  • Pizza Hut launches ‘Troll Karo but Try Karo’ campaign

    Pizza Hut launches ‘Troll Karo but Try Karo’ campaign

    Mumbai: Indian pizza brand – Pizza Hut has launched a new promotional campaign for its Momo Mia pizza, a pizza that’s topped with juicy momos. The Momo Mia pizza brings together two fan favourites, resulting in a product that is both unconventional and intriguing. While some might find its appearance unusual, Pizza Hut invites customers to troll its look but urges them to give it a try, assuring them that the delicious taste will win them over.

    As part of the campaign, Pizza Hut has released a humorous TV ad that playfully pokes fun at the Momo Mia pizza. In the ad, the protagonist compares the pizza’s appearance to six sumo wrestlers sitting around a table. In a funny twist, six actual sumo wrestlers appear, taste the pizza, and give it their approval, delivering the message: ‘Troll karo, but Try Karo’. The ad concludes by highlighting that despite its unconventional look, the Momo Mia pizza is undeniably delicious.

    Commenting on the campaign, Pizza Hut India CMO Aanandita Datta said, “Momo Mia pizza is truly a disruptive product which was a huge hit with consumers and infact went viral on the internet when we earlier introduced it for a limited period. Taking the troll route is certainly a very bold decision for us but we wanted an approach that captured candid customer reactions in a humorous way and yet gives the core message that Momo Mia pizza is worth trying and drooling over. We are confident of the product’s taste and certain that this campaign will fuel not just massive chatter, but also high product trials.”

    The campaign has been conceptualised and shot by CreativeLand Asia and will be promoted through digital films in major Indian languages. The campaign includes a 360-degree marketing strategy with PR, influencer partnerships, outdoor ads, and in-store branding.

    The Momo Mia pizza combines Pizza Hut’s signature cheesy pan pizza with spicy Schezwan sauce and street-style momo in its crust. The vegetarian version includes capsicum, onion, sweet corn, and vegetable momo, while the non-vegetarian option has Schezwan chicken meatballs, capsicum, onion, and chicken momo. Available at 890-plus Pizza Hut outlets across India for dine-in, delivery, and takeaway, the brand offers deals like the Momo Mia meal for one starting at Rs 299, including a pizza and a Pepsi PET bottle.

  • Mudrex launches ‘Secure Your Crypto’ campaign

    Mudrex launches ‘Secure Your Crypto’ campaign

    Mumbai: Mudrex, a global crypto investing platform, has launched its ‘Secure Your Crypto’ campaign aimed at educating investors on protecting their digital assets. In recognition of national cybersecurity awareness month, Mudrex will host weekly panel discussions and educational initiatives throughout October. These sessions will be streamed across its social media platforms, focusing on safeguarding crypto investments amid rising security breaches, frauds, and hacking attempts.

    The campaign, designed to equip investors with essential knowledge, will include collaborations with crypto and cybersecurity experts. Topics like wallet security, two-factor authentication, and avoiding phishing scams will be discussed. Investors will have the chance to interact directly with cybersecurity experts in live Q&A sessions, addressing concerns about protecting their assets.

    Mudrex will also release blog posts, videos, and infographics to simplify complex cybersecurity concepts for everyday investors. The initiative is part of Mudrex’s larger commitment to fostering trust and building a secure ecosystem for crypto investors worldwide.

    Mudrex’s CEO and co-founder, Edul Patel emphasised, “As digital assets gain prominence, securing these investments becomes paramount. Through this campaign, we aim to educate our community and the broader crypto audience on how to adopt best practices and avoid the growing risks associated with cyber threats.”

    In a continued effort to protect its users, Mudrex recently won a Delhi High Court order against fraudulent websites using its trademarks to deceive investors. By standing firm against scams, Mudrex reinforces its commitment to safeguarding users from malicious schemes.