ITV

Category: Media and Advertising

  • ABP Ananda rolls out ‘Celebrate the Durgas’ campaign

    ABP Ananda rolls out ‘Celebrate the Durgas’ campaign

    Mumbai: This Durga Pujo, ABP Ananda is taking a bold step forward with the launch of its campaign “Celebrate the Durgas”. The initiative honours everyday women who embody the strength, courage and resilience of Maa Durga, celebrating their role in overcoming life’s challenges with grace and determination. Under the campaign tagline “Durga Pujo Maane Durgader Pujo” (Celebrate not just Durga Pujo, but all women who embody goddess Durga’s strength and power). ABP Ananda seeks to redefine the festival by celebrating the extraordinary contributions of these women.

    In a city that has recently faced challenges prompting reflection on women’s safety and empowerment, the campaign is dedicated to everyday women who, like the Goddess Durga, fight unseen and uncelebrated battles. By highlighting the urgent need for societal change, the campaign reminds us that Maa Durga’s legacy lives on in every woman who stands against injustice and navigates life’s challenges fearlessly. By recognising these women as “Everyday Durgas,” ABP Ananda aims to inspire viewers to celebrate the goddess and reflect on the strength and resilience of women in their communities.

    While the campaign is at the heart of this year’s ABP Ananda Sharad Ananda programming, it also features a diverse array of new and existing content that captures the essence of the festival. From insightful stories to light-hearted moments, the programming offers something for everyone, while remaining sensitive to current times. This year’s ABP Ananda Sharad Ananda is presented by Dear Government Lotteries, Fortune Refined Soyabean Oil, Tata Motors Winger, Jac Olivol, Nirma Beauty Soap, DavaIndia, Havells & Llyod; Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Hint, Anmol Marie Plus Biscuits, Senco Gold & Diamonds, Oshea Herbals, Suruchi Spices, Wild Stone Code; and Partnered by Priyo Gopal Bishyoi, ShalimarCoconut Oil, Big Bull E-Vehicles. Digital Partner – ABP LIVE.

    Adding to the festivities, ABP Ananda’s popular reality game show, Paara e Paara e Serar Lodai 2024, has made a comeback. The 11-episode series, airing daily at 5:30 PM, features local Durga Pujo Committees from across the city competing in a fun-filled contest that celebrates community spirit. This year’s “Paara e Paara e Serar Lodai 2024” is presented by Benarasi Niketan; Co-powered by Secret Temptation and Basak Guinea Museum; Partnered by- Samata Co-operative Development Bank Ltd.; Special Partner is Manmohan Jadu Malom. The digital partner   is ABP LIVE.

    In addition, the channel has made a brand refresh toits Surakshar Puraskar IP as ABP Ananda Sarbojanin Purashkar, broadening its scope to include not only safety but also artistry, grandeur and the overall responsible celebration of Durga Pujo. The award, which will be given to the top Pujo Committees based on above criteria, aims to recognise the balance between creativity and community responsibility in this year’s festivities. This year’s Ananda Sarbojanin Pursashkar is Presented by Ambuja Cement; Co-Powered by – Secret Temptation, Shalimar’s Enriched Coconut Hair Oil, RR Kabel, AIS Windows & Glass, Nnoni, Sturlite; Partnered by – Duta Guromoshla, MPP Jewellers, Hero Motocorp; Digital Partner – ABP LIVE.

    Through the “Celebrate the Durgas” campaign, ABP Ananda encourages viewers to reflect on the true meaning of Durga Pujo. This year, the festival honours women as the true embodiments of Maa Durga in our daily lives. By highlighting their strength and resilience, ABP Ananda aims to inspire societal change and a collective commitment to empowerment and equality.

  • ITC Sunrise Spices’ launches ‘Spice Art Campaign’

    ITC Sunrise Spices’ launches ‘Spice Art Campaign’

    Mumbai – ITC’s Sunrise Spices has marked the onset of Durga Puja with the grand launch of its Sunrise Spice Art Campaign. This unique initiative aims to honor womanhood through captivating art and performances at the Sunrise 66 Palli puja mandap.

    The centerpiece of this year’s festivities is a stunning spice art installation, featuring a breathtaking 30-foot-tall mortar and pestle, visually pouring spices from a Sunrise-branded jar. This striking entrance draws visitors into a world of the rich heritage of Sunrise spices where it pays tribute to women’s strength and grace. At the heart of the festivities was a special performance featuring two songs: “Sunrise Durgotinashini,” admiring women’s inner strength & valour, and “Sunrise Dashabhuja,” reflecting the spirit of “Ghore Ghore Durga”.

    Sunrise Spices business head Piyush Mishra expressed his enthusiasm for the campaign: “Durga Puja is the most awaited festival in the east and Sunrise being synonymous with the food and culture of the state, we wanted to depict the strength of womanhood while honouring the beauty of our cultural heritage. During this festive season, we invite everyone to experience and honour the creative art portraying the legacy of Sunrise to support women empowerment. Our goal is to reach every home and inspire joy through the magic of spices and art.”

    Bengal television actress Trina Saha Bhattacharya in Bengal said, “I am glad to be a part of Sunrise Durga Puja once again, as we gather to honor the strength and resilience of women through the Sunrise Spice Art Campaign. Sunrise Spices has always been close to my heart because of their continuous efforts to inspire women to excel in every aspect of life. During these festivities, the brand endeavours to embrace our cultural heritage which makes it truly special. It’s a privilege to join hands with a brand that values empowerment and creativity in such a meaningful way.”

    The Sunrise Spice Art Campaign also invites community participation through workshops across Bengal, encouraging individuals to create their own spice artworks. A highlight of the campaign was a stunning sculpture of a Bengali village woman made using Sunrise spices, crafted by National Award-winning sculptor Pritam Maity. This sculpture stood as a powerful tribute to the stories and strength of women in Bengal.

    The launch event today was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished event. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity made an impact in the heart and soul of every individual present during the event.

  • W+K India CCO Santosh Padhi & president Ayesha Ghosh quit

    W+K India CCO Santosh Padhi & president Ayesha Ghosh quit

    Mumbai: Chief creative officer Santosh Padhi (Paddy), president Ayesha Ghosh, along with Shreekant Srinivasan (head of Delhi) have put in their resignations at W+K India.

    Santosh Padhi joined W+K as CCO in early 2022, and was joined by Ayesha Ghosh shortly after. Together they opened W+K in Mumbai, and oversaw creative and business operations across Mumbai and Delhi. Combined, both offices created campaigns for these giant brands Jio 5G, Jio Fibre, Hero Vida, Jockey, Jindal Steel, Casio G-Shock, Hero Cycles, Firefox, Zoya Solitaires, Brownkind Skin care, Whistle dental care, among others.

    Santosh Padhi (Paddy) stated: “I came into the W+K family with lots of excitement as I always followed their amazing work during my taproot days. I’m super proud that along with Ayesha and the solid team we managed to get some of the biggest brands in the nation, and had success on every front, be it people, reputation or clientele. We won over a dozen businesses and have managed to produce some beautiful work on the brands mentioned above. Not only me but we all really enjoyed the freedom the global team gave us on every front with total autonomy and many other wonderful things which I will always remember.”

    “Unfortunately like most senior creative individuals even my heart is calling for something beyond this, something new, something that will give me a newer high, I have to depart in search of a new love,” Paddy added.

    Ayesha Ghosh said, “The last 2.5 years have been quite exhilarating, right from stepping into this legendary agency, to setting up the Mumbai office, stabilizing and growing the Delhi office, delivering good results and adapting the unique W+K culture to India. Within a little over half a year of joining, it was satisfying to see the impact of our leadership. This wouldn’t have been possible without the passion and hard work of our employees. Every interaction with the W+K crew around the globe has opened my mind to new ways of thinking and new ways of measuring the worth of the work that we do. I hope I get to work with such a smart set of people again.”

    Added Ayesha, “I’ve been meaning to pause for a while, dedicate more time to yoga and spend time with family. As for what comes next, I’ll see what the universe throws my way.”

    An official statement from W+K stated: “We are grateful to Paddy and Ayesha for their efforts during these past two and a half years as they set up an office in Mumbai and brought in new energy and clients. We wish them all the best as they move on from the agency and take their talents into the world.”
     

  • Axis Bank launches ‘Dil Se Open Celebrations’ with festive discounts

    Axis Bank launches ‘Dil Se Open Celebrations’ with festive discounts

    Mumbai: Axis Bank, one of India’s leading private sector banks, has launched its ‘Dil Se Open Celebrations’ festive campaign, offering exciting discounts across e-commerce, lifestyle, electronics, travel, dining, and groceries for its cardholders. Through the Bank’s Grab Deals platform, customers can access additional cashback offers on over 50 top brands and Indian e-commerce platforms.

    Axis Bank cardholders can enjoy discounts of up to 25 per cent on leading brands across various categories. These include shopping partners such as Amazon, Flipkart, Max Fashion, and Myntra, as well as electronics from brands like Samsung, Xiaomi, and Reliance Digital. Luxury lifestyle products from COACH, HUGO BOSS, and Michael Kors are also available with these offers. Dining and grocery deals can be availed from partners such as Blinkit, EazyDiner, and Swiggy.

    For customers planning travel this season, instant savings are available through partners like Cleartrip, MakeMyTrip, and Yatra. Shoppers on Flipkart can enjoy an additional 5 per cent cashback on all purchases, while customers on Axis Bank’s Grab Deals platform can earn up to Rs. 3,000 cashback.

    The campaign will run until 6 October 2024, with the possibility of extension until Dussehra.

    In support of the campaign, Axis Bank will launch a multimedia initiative under its “achhai kabhi rukni nahi chahiye” narrative, promoting good deeds throughout the year, not just during festivals. The upcoming phase will focus on Navratri and Diwali, and introduce achh.ai, an AI-based portal to help customers find festive offers and inspire acts of goodness.

    Axis Bank, president & head of cards & payments, Sanjeev Moghe said, “We are excited to partner with some of the most esteemed brands this festive season to provide our customers with the best of options and offers. Our aim is to add to the festive fervour and joy with great deals and discounts across shopping, luxury lifestyle, travel, dining and grocery. We hope our customers really enjoy and make the most of the benefits – discounts, cashbacks etc. to have a memorable festive season.”

    https://grabdeals.axisbank.com/

    https://www.axisbank.com/grab-deals/online-offers?bankingchannel=Credit-Card

    https://www.youtube.com/playlist?list=PLfpiltb3lWvsVePgdBWTGWjZMajUjZFE3

  • CremTreat launches fun new campaign “Share Karne Ka Mann Kare, Aur Nahi Bhi”

    CremTreat launches fun new campaign “Share Karne Ka Mann Kare, Aur Nahi Bhi”

    Mumbai: Bimbo Bakeries India, a subsidiary of Grupo Bimbo, the world’s largest baked foods company, has launched its latest campaign for CremTreat, a flavoured-filled bun. The campaign, titled “Share Karne Ka Mann Kare, Aur Nahi Bhi,” playfully highlights the irresistible taste and softness of CremTreat that tempts one to keep it to themselves, but also share it. Created by a specialist digital agency, Saatchi Propagate India, the campaign aims to reach kids aged 12-15 and mothers, showcasing CremTreat as the perfect snack for any moment.

    At the heart of the campaign is a digital film that portrays a charming exchange between two kids, capturing their playful back-and-forth over sharing a CremTreat. This sweet dilemma perfectly illustrates the product’s allure in Bimbo Bakeries India’s Sweet Baked Goods range.

    Bimbo Bakeries India, senior director & head of marketing, Vikran Sabherwal expressed excitement over the campaign: “We are thrilled to launch this new campaign that beautifully captures the essence of CremTreat, one of our most popular baked goods. At Bimbo Bakeries India, our goal is to create memorable moments and connections with our young consumers for our prominent brands – Harvest Gold, Modern and Kitty. Saatchi Propagate’s creative vision and careful execution of this engaging digital film perfectly aligns with our objective of engaging with children and working mothers in a fun manner. We believe this playful and relatable campaign will not only strengthen CremTreat’s position as India’s favourite snack but also bring joy to our audience.”

    Saatchi Propagate India, senior creative director, Chetan Kapoor added, “”Share Karne Ka Mann Kare, Aur Nahi Bhi”  film brings alive the sweet conflict in a youngster’s mind regarding his prized CremTreat and his crush. It also shows the mischievous side of a young mind. I believe the insight of this film will enable it to connect not only with its intended audience but also with people across all demographics. Through it, we hope to bring a smile to their faces and build resonance in their minds.”

    Bimbo Bakeries India will promote the campaign across both television and digital platforms. The Digital Video Commercial (DVC) will air in seven languages—Hinglish, Malayalam, Kannada, Telugu, Tamil, Bengali, and Marathi—broadening CremTreat’s appeal across India. 

  • Simply Fresh launches #HarLadkiDurga campaign celebrating women’s strength

    Simply Fresh launches #HarLadkiDurga campaign celebrating women’s strength

    Mumbai: Simply Fresh, the flagship brand of BN Group, has launched its #HarLadkiDurga campaign in celebration of Durga Pooja. The video campaign reflects the core message that every woman embodies the spirit of Goddess Durga, representing strength and resilience. It encourages viewers to honour and respect the inner strength of women as they overcome life’s challenges.

    BN Group’s chief marketing officer Kiran Giradkar shared his thoughts on the campaign, stating, “Durga Pooja is a time to honour strength, courage, and resilience – qualities that every woman possesses. Through #HarLadkiDurga, we hope to inspire people to recognise and celebrate the goddess in every woman, respecting her dignity and integrity in all walks of life.”

    This campaign has been launched across social media reminding everyone of the powerful reflection of Maa Durga in every woman.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

     

  • Panasonic returns with #WelcomeToParenthood campaign

    Panasonic returns with #WelcomeToParenthood campaign

    Mumbai: Panasonic Life Solutions India has announced #WelcomeToParenthood campaign that celebrates the journey of young parents in India. This is the third edition of the brand’s flagship #WelcomeToAdulthood campaign. Building on the success of previous editions, the campaign is designed to resonate with the evolving life stages of the country’s young population. From first-time appliance buyers in the inaugural edition to the new-relationship journey explorers in the second, each edition has mirrored real-life progressions. The latest campaign curated in collaboration with The Scribbled Stories, poignantly portrays the relatable nostalgia, emotions, joys and challenges of young parents through captivating storytelling.

    Sharing her insights on the campaign, Panasonic Life Solutions India Head Corporate Communications and CSR Pooja Garg said, “India today is in the midst of a ‘youth bulge’, with its young population navigating through various life changes. Similar to stepping into adulthood, parenthood is an exciting phase, whether one is pet parent or a human parent. As we proudly launch the third edition of our #WelcomeToAdulthood campaign series, we’re thrilled to embark on a journey that celebrates the joys, addresses the challenges, and simplifies the lives of young parents in India. #WelcomeToParenthood is not just a campaign, it’s a promise to stand by these young adults in every step of their journey, making parenthood a little easier, one appliance at a time. This campaign was based on insights from a study we conducted on everyday life concerns of young Indian parents. We are excited to continue our partnership with The Scribbled Stories, as we look to match unique storytelling with our target audience. Fittingly, the 84% of their audience is aged between 18-34 years and almost 50% between 25-34 years.”

    Panasonic India Instagram handle and The Scribbled Stories Instagram handle.
     

  • Movado Group unveils new campaign for Calvin Klein watches

    Movado Group unveils new campaign for Calvin Klein watches

    Mumbai: Movado Group has unveils the Fall 2024 campaign for Calvin Klein watches starring model Disha Patani. Directed and shot by Stas Komarovski, the campaign spotlights the new collection’s sleek and minimalist timepieces.

    “It’s always a pleasure connecting with the Calvin Klein team for these campaigns,” said Disha Patani. “I’ve been a fan of the brand for as long as I can remember, and I feel such an authentic connection to all their products. I love this season’s watches – they are bold yet delicate and add polished style to any outfit.”

    “We are proud to continue the relationship with Disha for our new seasonal watch campaign. She effortlessly blends contemporary fashion with classic beauty,” said Movado Group’s global general manager, Calvin Klein watches and jewelry, Caterina Miduri. “Her energy and confidence brings our Fall 2024 watch collection to life as her presence in the campaign perfectly mirrors the bold personality and sensuality of our timepieces.”

    In the campaign, Disha showcases new timepieces that reflect Calvin Klein’s modern aesthetic. The CK Pulse watch features a geometric-inspired case and a minimalistic sunray dial with a mesh bracelet, creating a contemporary silhouette. The Twisted Bezel watch includes crystal embellishments and an emerald green sunray dial for contrast. The Gleam watch has a soft gray sunray dial and a coin-edge texture on its rose gold bezel, which extends down the center of its sculpted bracelet links.

  • Viral Pandya moves on from Cog Culture

    Viral Pandya moves on from Cog Culture

    Mumbai: Viral Pandya, a celebrated creative figure in the advertising world, is stepping down from his role at Cog Culture to pursue opportunities beyond the advertising industry, according to industry insiders. Under Viral’s visionary leadership, Cog Culture evolved into a creative powerhouse, firmly establishing itself on the advertising map. The agency earned accolades such as being named the number one Independent Integrated Agency at the prestigious Goafest Creative Abby Awards, alongside Design Agency of the Year in both 2019 and 2023. It was also recognised as Still Craft Agency of the Year in 2019. Viral’s creative genius was pivotal to the agency’s exceptional growth over the last five and a half years.

    On his decision to leave, Viral remarked, “India is at an exciting juncture, and with AI rapidly advancing, the possibilities are endless. However, the current state of creativity is disappointing. Ideas, skill, and craftsmanship seem to have taken a backseat. My forte is sound strategy weaved by great design thinking, and the digital realm lacks these. Rather than lament this, I want to take action—apply my experience directly with clients, embracing technology and innovation. It’s also a perfect moment for me to take it slow and reflect.”

    When asked to elaborate on his criticism of the industry, Viral added, “Today, more than ever, you need to earn attention, not buy it—thanks to the digital explosion. But look at the work coming out of many digital agencies. Barring very few ideas, it’s abysmal. Some agencies, along with clients, seem to think that boring carousel posts or elementary motion graphics qualify as digital work. All they manage to do is contribute to global warming by overloading servers. I’m hopeful that I can make a meaningful difference.”

    During his tenure, Cog Culture attracted marquee clients including DLF Offices, Devans Modern Breweries, Emaar, Central Park, Trehan Iris, Cashfree, Reach Group, LVR (makers of O’Darling whisky), and the luxury fashion startup Coyu. Today, the agency boasts a team of over 120 professionals spanning multiple disciplines. Before joining Cog Culture, Viral founded Out of the Box and previously led creative departments at Saatchi and Saatchi and Grey Worldwide. A thought leader with over 800 awards—including a Cannes Gold Lion Design and numerous Merits and Print and Design, several One Show Pencils—Viral’s work has been recognised by One Show for ten consecutive years.

    He has also served on prestigious juries such as Cannes Lions, One Show Design, Kyoorious Design Yatra, the New York Fest Executive Jury, and as Jury Chair across multiple categories at Goafest Abby. He is notably the only Indian creative to have developed work for Rolex. The brands he has worked for range from global giants to local businesses: Hyundai, Panasonic, Tata Tea, Taj Group of Hotels, Maruti Suzuki, Bridgestone, Pedigree, Samsung Mobile, Samsung Appliances, Haier, Ariel, SOTC, Rolex, Ranbaxy, Veen Waters, Tigre Blanc Vodka, Mother’s Pride Preschools, Presidium Schools, and Haldiram’s.

  • Gaurav Malhotra steps down as MD of Hansgrohe India

    Gaurav Malhotra steps down as MD of Hansgrohe India

    Mumbai: Hansgrohe India has announced that Gaurav Malhotra has stepped down from his role as managing director, effective 30 September. Since his appointment in 2017, Gaurav has been a pivotal leader, driving significant growth and innovation in the organization. After a successful nearly eight-year tenure at Hansgrohe India he has chosen to take a personal sabbatical. Following his departure, vice president Asia – Thomas Stopper will take over Gaurav’s responsibilities on an interim basis to ensure a seamless transition and continued momentum for India operations.

    During his tenure, Gaurav Malhotra spearheaded key initiatives that solidified Hansgrohe India’s position as a leader in the Indian bathroom industry and fostered strategic partnerships in the real estate and hospitality sectors.

    Currently, Thomas has been with Hansgrohe Group for 15 years, during which he has held various key positions. Known for his strategic thinking and execution-oriented mindset, Thomas is a passionate leader who excels at bridging cultures and connecting headquarters with local markets. He is committed to maintaining the momentum established by Gaurav Malhotra and has a clear vision for driving innovation and growth at Hansgrohe India.

    “We extend our heartfelt gratitude to Gaurav for his invaluable contributions to Hansgrohe India and wish him the very best in his future endeavours,” stated Hansgrohe Group’s VP Asia, Thomas Stopper. “His leadership has been instrumental in driving our success and enhancing our brand’s reputation in the Indian market. We look forward to following his journey and are excited to see the great things he will accomplish in the future.”

    As Hansgrohe India transitions into this new phase, the company remains dedicated to enhancing its market presence and delivering innovative solutions that redefine bathroom spaces across the country.