ITV

Category: Media and Advertising

  • One Health Assist appoints Divya Dixit as chief growth officer

    One Health Assist appoints Divya Dixit as chief growth officer

    Mumbai: One Health Assist has announced the appointment of business strategy veteran, Divya Dixit, as chief growth officer. In this role, Divya will be responsible for spearheading the organisation’s innovative growth initiatives, driving revenue generation through strategic partnerships and multi-channel marketing efforts, both in domestic and international markets.

    With over 25+ years of diverse experience in growth marketing, digital transformation, and business expansion, Divya has previously worked with leading organizations such as Alt Balaji, ZEE5, Saregama, Tata Docomo, Star TV, UTV, Sony Entertainment, and Barista Coffee. Her ability to scale businesses and transform brands has consistently delivered impressive results across sectors, establishing her as a leader in growth-driven roles. At Alt Balaji, under her four year leadership tenure, it witnessed a stupendous business growth, growing from a seven crore topline to a 110 Crore.

    As the CGO, Divya’s mandate focuses on driving business to consumer revenue for the brand and strategic business collaborations as well as focus on wellness and ecommerce divisions. Her role will encompass creating and executing growth-driven strategies that expand the company’s footprint in India as well as International Markets, ensuring the brand’s continued upward trajectory.

    One Health Assist founder Davinder Bhasin expressed his enthusiasm about her appointment, saying, “We are thrilled to welcome Divya onboard as our Chief Growth Officer. Her exceptional portfolio in scaling companies through growth as well as strategic initiatives speaks for itself and she will play a crucial role in our vision to be the market leader as we enter this dynamic phase in the healthcare sector.”

    One Health Assist co-founder Karan Arora added, “Divya’s proven track record of driving growth across diverse industries speaks volumes. As a forward-thinking healthcare ecosystem, One Health Assist will rapidly establish its market presence and Divya’s fresh perspective will be key to revolutionizing healthcare ecosystem”

    Speaking on her new role, Dixit said, “I’m excited to join One Health Assist at such an inflection point for the healthcare sector. Leveraging my experience across industries and startups, I look forward to driving top line initiatives that will further One Health Assist’s mission to revolutionize healthcare through digital transformation as well as driving incredible consumer experience. The brand is uniquely positioned to be an industry leader, and I’m eager to be a part of this growth curve.”

  • Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers

    Oppo India celebrates Diwali with #VishwasKaDeep campaign and festive offers

    Mumbai: This Diwali, Oppo India ignites festive excitement with its #VishwasKaDeep campaign, which celebrates the spirit of trust and hope through a captivating brand film and digital experiences. The campaign, titled ‘Har Diwali Vishwas Ka Deep Jalati Hai’, explores diverse Diwali celebrations across India, uniting the nation under the common themes of trust and resilience.

    The ad film, which is live on Oppo India’s YouTube, Instagram, OTT platforms, and cinemas, takes viewers on a colorful journey through different regions of India. It begins in Rajasthan, showcasing a young man returning to Jodhpur amidst a fierce sandstorm, guided home by a Diwali lamp lit by his mother. The film beautifully captures the ‘Thar ki Diwali’, featuring Rajasthan’s traditional Kathputli art form. The journey continues to Himachal Pradesh, where Budhi Diwali, a month-late Diwali celebration, comes alive with midnight bonfires, Nati folk dances, and music. Finally, the film travels to Goa, where Narak Chaturdashi celebrations light up the skies with effigies of Narkasur being burnt at dawn to mark the beginning of Diwali festivities.

    To enhance the celebration, Oppo has launched an interactive microsite that allows users to explore Diwali traditions from various states like Delhi, Uttar Pradesh, Maharashtra, West Bengal, Assam, Karnataka, Kerala, and many more. Smartphone users can create their own AI-powered Diwali postcards to share with family and friends.

    The campaign also features Oppo’s latest smartphones—the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G—highlighting their durability and reliability in capturing cherished moments even in challenging conditions.

    “With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities,” said Oppo India, head of brand marketing, Karan Dua. “The sentiment of trust and resilience aligns with Oppo India’s commitment to delivering premium user experiences through durable and reliable smartphones.”

    Oppo is also spreading joy with its festive sale, ‘Pay 0, Worry 0, Win Rs 10 Lakh,’ which includes no-cost EMIs, zero down payment, zero processing fees, and instant cashback offers on Oppo smartphones like the Reno12 Pro 5G and F27 Pro+ 5G. The sale is available across Oppo retail stores, the Oppo e-store, Flipkart, and Amazon until 5th November 2024.

    Customers who purchase Oppo smartphones before 7th November 2024 will qualify for the ‘My Oppo Exclusive Raffle,’ where they stand a chance to win Rs 10 Lakh, Oppo Find N3 Flip foldable smartphones, Oppo Enco Buds2 TWS, Oppo Pads, and other exciting prizes.

    Customers can avail themselves of flexible payment plans with no-cost EMIs for up to 12 months and low-cost EMI options for up to 24 months on Oppo smartphones. Zero processing fee schemes are available for tenures of 6 to 9 months from finance partners such as Bajaj Finance, IDFC First Bank, HDB Finance, and others. Additionally, instant cashback of 10 per cent is available on EMI and non-EMI transactions with cards from banks including HDFC, ICICI, SBI, and Bank of Baroda.

  • PRP Group welcomes Shailja Patyal back as vice-president

    PRP Group welcomes Shailja Patyal back as vice-president

    Mumbai: PRP Group has appointed Shailja Patyal as vice president of PR Professionals, marking her return to the senior leadership team. With over 16 years of experience in communications and marketing strategy, Shailja’s comeback promises to drive the group forward, focusing on enhancing client management, stakeholder engagement, and team collaboration.

    Patyal’s strategic vision at PR Professionals will align teams to foster better communication with clients and ensure seamless service delivery. Known for her collaborative leadership style, she excels at bringing together diverse teams to leverage their strengths and achieve common goals.

    Prior to rejoining PRP, Patyal held key positions at multinational companies such as SMEC – A Surbana Jurong Group, Systra India, and IL&FS, where she showcased her leadership abilities and strategic acumen. Her expertise spans marketing strategies, organisational development, people communications, client relationships, and conflict management.

    PR Professionals, founder & managing director, Sarvesh Tiwari expressed his excitement: “We are absolutely delighted to welcome Shailja back to the PRP Group. She was instrumental in our early days, playing a pivotal role in shaping the company’s foundation and her return brings valuable experience and strategic insight that will propel PRP forward.”

    Patyal, equally thrilled, shared: “Coming back to PR Professionals feels like a homecoming. The warm reception from the team and management has been incredible, and it feels as though I’ve never been away. I am excited to collaborate with this talented team and contribute to the company’s ongoing success in my second innings with PRP.” 

  • Tanishq unveils its festive campaign ‘Nav-Raani’

    Tanishq unveils its festive campaign ‘Nav-Raani’

    Mumbai: Indian jewellery brand – Tanishq has launched its festive campaign ‘Nav-Raani’ with a film directed by international filmmaker Mira Nair, marking her first Indian TV commercial. Conceptualised by Lowe Lintas, the campaign celebrates modern women, portraying them as “queens” who embody grace, strength, and confidence.

    The Nav-Raani collection features intricately handcrafted jewellery, merging traditional designs with contemporary flair. Set against a Diwali backdrop, the film showcases women in festive moments, wearing the collection to enhance their elegance and power, reflecting their ability to balance family and professional life with ease.

    Tanishq CMO Pelki Tshering said, “This Diwali, we are excited to bring to you ‘Nav-Raani’ – royal jewellery for modern-day queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”

    Speaking about the campaign, Lowe Lintas president (creative) Vasudha Misra added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”

    Tanishq has consistently connected with women through campaigns that go beyond jewellery, reflecting their lives and stories. The latest campaign reinforces the brand’s belief that every woman is a queen, deserving of jewellery that reflects her strength and beauty. As Diwali approaches, Tanishq encourages women to embrace their inner Nav-Raani and adorn themselves with the season’s unique jewels.

  • Hiral Kamra appointed brand manager at Wellbeing Nutrition

    Hiral Kamra appointed brand manager at Wellbeing Nutrition

    She shared her enthusiasm on LinkedIn, stating, “I’m happy to share that I’m starting a new position as brand manager at Wellbeing Nutrition! I look forward to some great work and a big thank you to Avnish Chhabria, Saurabh Kapoor, and Jasmine Lakhani for giving me this wonderful opportunity.”

    With over six years of experience in the marketing and advertising industry, Hiral brings a wealth of knowledge and expertise to her new position. Before joining Wellbeing Nutrition, she spent over four years at FoxyMoron, where she excelled as a senior account manager and group account manager. Her time at FoxyMoron equipped her with invaluable skills in leadership, management, market research, and marketing strategy, enabling her to manage diverse teams and projects effectively.

    In her new role at Wellbeing Nutrition, Hiral is set to leverage her extensive experience to drive brand initiatives and foster meaningful connections with consumers. Her strong leadership skills and strategic mindset will be instrumental in enhancing the brand’s visibility and reputation in the health and wellness sector.

  • Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV

    Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV

    Mumbai: Vinod Cookware has partnered with Annie’s Kitchen, the popular cookery show on Amrita Television, as its presenting sponsor. This collaboration enhances the culinary experience for viewers of the Malayalam channel. Vinod Cookware will be featured in three episodes airing on 20 September, 4 October, and 11 October, showcasing its products in various recipes.

    The sponsorship includes 96 TV spots, 16 L-bands, 16 Aston bands, and opening and closing tags, ensuring strong brand visibility throughout the show. Additionally, viewers will see 100 spots for Vinod Cookware on Amrita TV from Monday to Sunday, between 8:00 am and 11:00 pm, until 8 November, reinforcing the brand’s commitment to quality and innovation in kitchenware.

    Annie’s Kitchen, hosted by anchor and actress Annie Shaji Kailas, has been a popular cooking show for over a decade, captivating millions on Amrita Television every Friday at 8 pm. The show features a variety of traditional South Indian recipes and invites notable personalities from the film industry, such as Tovino Thomas, along with industry veterans and political leaders like A.M. Ariff, to share their stories and favorite dishes. Its blend of local delicacies and engaging content has established it as a significant presence in television. With Vinod Cookware as the presenting sponsor, the show aims to enhance the culinary experience on television.

    “We are thrilled to partner with Annie’s Kitchen and Amrita Television for this exciting journey! This integration with a prominent Malayalam TV channel significantly enhances our brand reach and awareness among the southern Indian audience. We are eager to showcase our exceptional products to millions of viewers and to become an integral part of their cooking journeys. Together, we look forward to inspiring home cooks and enhancing culinary experience across the region.” said Vinod Cookware MD Sunil Agarwal.

  • Saumya Tandon elevated to marketing head for KFC at Devyani International

    Saumya Tandon elevated to marketing head for KFC at Devyani International

    Mumbai: In a significant career advancement, Saumya Tandon has officially announced her appointment as marketing head for KFC at Devyani International.

    In her LinkedIn announcement, she stated, “I’m excited to share that I am taking on the role of marketing head for KFC at Devyani International”.

    Tandon brings over five years of experience with Devyani International, having previously served in several capacities within the Pizza Hut franchise. Most recently, she held the position of Deputy General Manager of Marketing, where she played a crucial role in the development and execution of strategic marketing initiatives, thereby contributing significantly to the brand’s growth across India. Her responsibilities encompassed driving annual marketing calendars, planning for new store openings, and cultivating partnerships with key aggregators.

    Prior to her tenure at Devyani International, Ms. Tandon served as Senior Manager of Marketing at Viu India, where she specialized in social media and digital marketing strategies. Her diverse skill set and extensive experience position her well to lead KFC’s marketing strategies in a competitive and evolving market landscape.

    In her new role, Tandon is expected to enhance brand visibility and drive customer engagement for KFC, leveraging her expertise to implement innovative marketing initiatives. Her career trajectory reflects not only her accomplishments but also broader movements within the marketing sector, where strategic thinking and creativity are increasingly vital.

    With Saumya Tandon at the forefront of KFC’s marketing efforts, the brand is poised for a promising future, marked by innovative strategies and enhanced customer connections.