ITV

Category: Media and Advertising

  • Mindshare, Sunlight, Durga Pujo & the 60 foot Sphere

    Mindshare, Sunlight, Durga Pujo & the 60 foot Sphere

    MUMBAI: Kolkata is dotted with zillions of pandals during the Durga Pujo period. We all know that. Brands trip over each other to partner with the one that will give the maximum bang for the buck. Almost every one works hard get their individual pandal to be a standout.

    Media services agency under GroupM and WPP Mindshare came up with a unique innovation  for Hindustan Unilever Ltd (HUL)’s detergent brand Sunlight.  It  executed an unprecedented brand activation at the iconic Santosh Mitra Square Durga Puja. At the heart of this activation was a groundbreaking 60-foot-tall sphere, a first-of-its-kind installation in India, inspired by the world-renowned sphere in Las Vegas. 

    Utilising innovative LED loop technology, the Sphere displayed stunning visuals and graphics of Bengal’s iconic saree designs, such as kantha, garad, and jamdani, making it an extraordinary spectacle visible from afar. This celebration of Bengal’s rich heritage kicked off on 5 October.

    Powered by 100,000 LED pucks, the installation reinforced the brand’s long-standing commitment to preserving Bengal’s cultural legacy and served a visual treat to the throngs who witnessed this modern marvel. Supported by West Bengal’s leading media powerhouse, ABP, the event was amplified across various channels including print, social media, and digital platforms. The dazzling Sunlight Sphere attracted a host of influencers, who organically created content around the installation.

    The sphere was the highlight of the festive campaign that ran for the detergent this Durga Pujo, combining tradition with innovation. The campaign – Oithirjher Rong Natun Rakhe  (Keeping the Colors of Tradition Alive)  – embodied Sunlight’s commitment to preserving the vibrant colors of west Bengal’s cultural heritage. With Kolkata transforming into a vast public art gallery with thousands of pandals – boasting extravagant themes and artworks, the campaign gave pujo revelers a unique, larger-than-life tech experience.

    “Sunlight has been a part of West Bengal’s cultural fabric for over a century, and we are committed to keeping that legacy alive,” said HUL fabric cleaning unit head Aditya Kasyap. “Our promise of superior colour care for iconic fabrics, delivered through an innovative activation, celebrates both the timelessness of Bengali traditions and the freshness of modern creativity. The experience aims to inspire audiences and ensure the essence of Bengal remains vibrant for generations to come.”   

    Added Mindshare Fulcrum south Asia head Snehi Jha: “Our goal is to create memorable and impactful experiences that build iconic brands for our consumers. With Durga Puja being the most important cultural and religious celebration in West Bengal, there was no better opportunity for Sunlight to connect deeply with its audience. Our innovative Sunlight Sphere installation showcased the brand’s significance on a grand scale, unlike anything seen before in India.” 

  • Home Centre launches ‘Speaking Gifts’ campaign

    Home Centre launches ‘Speaking Gifts’ campaign

    Mumbai: Home Centre has launched its latest Diwali collection with the campaign ‘Speaking Gifts by Home Centre’. This multi-medium campaign celebrates the art of thoughtful gifting, highlighting how gifts can express feelings that words often cannot.

    The campaign emphasises that gifts are more than material items; they symbolise heartfelt connections and meaningful gestures. Diwali is an ideal occasion to celebrate these bonds, as reflected in the campaign’s tagline: ‘This Diwali unwrap emotions with speaking gifts by Home Centre.’

    Home Centre India CEO Sitaram Kumar stated, “Diwali is always the highly anticipated time of the year at Home Centre. Our customers walk in hoping to find just the perfect gift for their loved ones or their own homes. We work towards delighting our customers year after year with collections curated with a lot of love and inspirations from across the globe and our own country. This year we celebrate the spirit of thoughtful gifting with our latest Diwali Campaign ‘Speaking Gifts. “

    Home Centre India head marketing & VM, Shikha S Mazumdar added, ”Speaking Gifts campaign is inspired by the warmth & celebratory spirit of the festive season. Capturing how gifts are an integral part of the festivities and relationships, the campaign soulfully captures the delight that both recipient and presenter experience with thoughtful gifting. As we unveil our festive gifting range, we hope everyone finds inspiration and just the perfect gift for their loved ones.”

    The campaign is launched as a digital-first initiative, ensuring visibility across all major social media platforms and appearing in leading malls, OOH locations, Home Centre stores, and print media.

    It beautifully showcases the latest Home Centre Diwali collection, comprising a range of products for gifting, hosting, cooking, and decorating. From elegant tableware for hosting Diwali dinners to cozy decor for revamping living rooms and plush items to welcome guests, each product reflects the festive spirit.

  • Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, ‘Space Bhi. Mileage Bhi’. This initiative reflects HMIL’s commitment to innovation and sustainable mobility solutions, featuring the Exter and Grand i10 Nios Hy-CNG duo to meet evolving customer travel needs.

    The campaign emphasizes the convenience of Hy-CNG duo technology, showcasing its spacious boot and fuel efficiency. Known for its innovative marketing and customer focus, HMIL aims to resonate with the audience by highlighting the benefits of dual-cylinder CNG technology. The campaign invites viewers into an engaging and aspirational world while demonstrating how Hy-CNG duo addresses common concerns associated with CNG vehicles.

    Hyundai Motor India whole time director & COO Tarun Garg said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 Nios rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 Nios highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”

    The TVC film features a relatable storyline centered on a character embodying the spirit and features of the Exter Hy-CNG Duo. Set against the backdrop of an Indian marriage, it highlights how the vehicle’s spacious boot and fuel efficiency simplify luggage transport. The campaign effectively communicates the message ‘Space Bhi. Mileage Bhi’ to create a lasting impression.

    This multi-channel campaign will be promoted across digital and social media platforms. Aimed at increasing website visits and video views, it will leverage programmatic platforms to target auto enthusiasts, family oriented individuals, and travel enthusiasts.

  • Red Bull is PKL season 11’s official energy drink partner

    Red Bull is PKL season 11’s official energy drink partner

    Mumbai: As the Pro Kabaddi League (PKL) gears up for an exciting season 11, Disney Star has teamed up with Red Bull as the official energy drink partner.

    Joining a stellar roster of sponsors including Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, Red Bull boosts PKL’s status as one of India’s top sporting events. Fans can anticipate a season filled with thrilling Kabaddi action, innovative partnerships, and engaging content that enhances the viewing experience.

    PKL Season 11 kicks off on 18 October 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a three-city format with matches in Noida and Pune. The opener sees the Telugu Titans take on the Bengaluru Bulls, followed by U Mumba facing Dabang Delhi K.C.

  • UniPin India launches ‘UniPin Diwali Mahotsav’ campaign

    UniPin India launches ‘UniPin Diwali Mahotsav’ campaign

    Mumbai: Digital distributor – UniPin India has launched its ‘UniPin Diwali Mahotsav’ campaign to promote sustainability in gaming this Diwali. Running from 17 October to 1 November, the campaign encourages gamers to adopt environmentally responsible practices and offers chances to win prizes.

    Every transaction on the UniPin India website will unlock a chance to win daily prizes, with five winners selected each day to receive ₹5,000 in Amazon vouchers. Participants will also be eligible for two grand prizes: the latest iPhone 16 for anyone purchasing during the promotional period.

    Under the slogan ‘Yeh Diwali, UniPin Wali,’ UniPin India urges gamers to celebrate Diwali by making eco-conscious choices. Instead of bursting firecrackers, players are invited to gather with loved ones, log into their favorite games, and create lasting memories.

    Gamers who commit to using only green crackers and lighting diyas will have the opportunity to win ₹50,000 worth of UniPin credits, making this Diwali a time for fun and environmental stewardship. This approach aims to reduce pollution and promote a healthier environment.

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    UniPin India director Akshay Sethi said, “Diwali is a time of joy and togetherness, and this year, we want to celebrate in a way that’s not only fun but also responsible. Through the ‘Yeh Diwali, Game Wali’ campaign, UniPin is inviting our community to enjoy their favourite games while making a positive impact on the environment. By pledging to reduce pollution, gamers can share their love for Diwali in an eco-friendly way and win big while doing it.”

    UniPin India is also the official distribution partner of KRAFTON for popular titles Battlegrounds Mobile India (BGMI) and Road to Valor: Empires. During the campaign, gamers will receive exclusive in-game bonus UC offers from KRAFTON available on UniPin as follows:

    Buy 60 UC & Get 6 UC Bonus

    Buy 300 UC & Get 60 UC Bonus

    Buy 600 UC & Get 120 UC Bonus

    Buy 1500 UC & Get 450 UC Bonus

    The recently released ‘Indian Gamer Behaviour and Market Insights’ by Niko Partners reveals that Indian gamers are increasing their spending on video games, with female gamers spending 8.5 per cent more than males. While 57 per cent of mobile gamers in India have played a battle royale title in the past three months, six in ten mobile game spenders have purchased a battle or season pass.

    The report also indicates that two-thirds of gamers are motivated to pay when enjoying the game. With rising disposable incomes and greater smartphone penetration, especially in mobile-first esports, engagement and average revenue per user are projected to grow.

    To meet the growing spending habits of Indian gamers and provide seamless transactions with great value for money, UniPin India offers in-game currency for popular titles like Apex Legends, Black Myth Wukong (Steam), Fortnite Vbucks, Minecraft, VALORANT Riot cash points, and more.

  • Essilor launches new Varilux campaign featuring Virat Kohli

    Essilor launches new Varilux campaign featuring Virat Kohli

    Mumbai: Essilor, a prescription lenses brand, has launched their new Varilux campaign featuring the India brand face Virat Kohli. The campaign aims to establish Varilux progressive lenses as a perfect vision correction solution for consumers over age 40 affected by presbyopia.

    The campaign showcases Virat Kohli as the evangelist and advocate for Varilux progressive lenses, recommending Varilux to his coach, for sharp vision at every distance.

    Invented in 1959 in France, Varilux is a progressive lens brand worldwide that offers instant sharp focus from near to far. A single Varilux lens can combine up to 30 patents and the Varilux XR series lens is the latest innovation engineered with AI technology.

  • Way2News appoints Mansi Shah as region head – west

    Way2News appoints Mansi Shah as region head – west

    Mumbai: Hyperlocal news platform – Way2News has appointed Mansi Shah as region head – west to enhance its leadership and strengthen its presence in western India. With over 18 years of experience in media and advertising sales, Mansi will lead the company’s monetisation strategies and establish key brand partnerships to drive growth in the region.

    Her appointment is timely as Way2News seeks to meet the rising demand for hyperlocal content across India. The platform aims to strengthen its relationships with advertisers and brands. Mansi’s background in media sales, especially in Hindi-speaking and regional language markets, makes her well-suited to develop innovative advertising solutions that engage local audiences and ensure Way2News remains a preferred platform for brands aiming to connect with consumers.

    Way2News founder & CEO Raju Vanapala said, “We are thrilled to welcome Mansi to our team. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in our ability to strengthen our presence and enhance our offerings to advertisers in the region.”

    Shah said, “I am excited to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News offers a unique opportunity for brands to engage deeply with local audiences, and I look forward to leveraging my experience to drive the platform’s growth in the Western region. Together, we will create impactful advertising solutions that resonate with regional consumers and help brands build meaningful connections with their target audiences.”

    Before joining Way2News, Mansi served as director of ad sales at Viacom18 Media for over 12 years, where she was instrumental in driving revenue for major television properties, including Bigg Boss, The Kapil Sharma Show, and Khatron Ke Khiladi. Her experience includes managing ad sales across various media platforms, from Hindi GECs to regional channels like Colors Marathi, Colors Gujarati, and Nickelodeon. With her skills in developing advertising strategies, managing large accounts, and leading teams, Mansi will be crucial in supporting Way2News’ expansion efforts.

  • Lubi Industries is Telugu Titans’ associate partner for PKL season 11

    Lubi Industries is Telugu Titans’ associate partner for PKL season 11

    Mumbai: Lubi Industries has partnered with the Telugu Titans for the 11th season of the Pro Kabaddi League (PKL) as an associate partner. This partnership provides Lubi with a platform to engage with the Telugu Titans’ fan base and strengthen its presence in the sports industry.

    The collaboration is particularly focused on Andhra Pradesh and Telangana, where the PKL enjoys strong viewership in both rural and urban areas. With Lubi’s established presence in the domestic and agricultural pump sector, the partnership aligns with the company’s market reach in these regions.

    As part of the agreement, Lubi Industries’ logo will be displayed on the shoulder blades of the Telugu Titans’ playing kits throughout the season, ensuring prime visibility for the brand.

    The management at Lubi Industries said, “Kabaddi is a popular sport followed by many of our customers across rural and urban markets. This partnership allows us to celebrate the shared values of resilience, endurance and agility qualities that define both the sport of kabaddi and our products. We are excited to be associated with the Telugu Titans and wish them the best for the upcoming season.”

    Telugu Titans CEO Trinadh Reddy said, “It’s a privilege for us to have an associate partner like Lubi Industries. Both the Telugu Titans and Lubi Industries share a common drive for success and have a strong presence across regions, making this partnership a powerful one. We look forward to an exciting season ahead.”