ITV

Category: Media and Advertising

  • Ilem Japan launches #SipsWithILEM campaign with Zeenat Aman

    Ilem Japan launches #SipsWithILEM campaign with Zeenat Aman

    Mumbai: Japanese skincare and wellness brand Ilem Japan has launched a series of digital ad films promoting its premium line of Japanese teas: Matcha Japanese Tea, Sencha Japanese Green Tea, Genmaicha Japanese Brown Rice Green Tea, and Hojicha Japanese Roasted Green Tea. The campaign features actress Zeenat Aman, representing the brand’s commitment to authenticity, taste, and tradition.

    Titled #SipsWithILEM, the campaign highlights Ilem Japan’s passion for providing an authentic tea experience. Each film shows Zeenat Aman elegantly enjoying the different tea varieties, reflecting on the best moments in her life, much like Ilem Japan’s teas sourced directly from Japan.

    The films emphasise the unique characteristics of each tea, from the rich flavor of Matcha to the delicate notes of Sencha, the nutty aroma of Genmaicha, and the roasted depth of Hojicha. Through Zeenat’s portrayal, the films convey that life is too short for compromises, encouraging viewers to savor every sip. Her presence reinforces the campaign’s focus on authenticity and quality.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zeenat Aman (@thezeenataman)

     

    Ilem Japan founder & CEO Ishvani Patel said, “We are thrilled to have Zeenat Aman join us for the #SipsWithILEM campaign. Her iconic status and appreciation for authentic experiences align perfectly with our brand’s values. With this campaign, we wanted to bring to life our dedication to offering authentic, premium Japanese teas. We believe that this campaign will inspire tea lovers to embrace the beauty and simplicity of Japanese tea culture.”

    Zeenat Aman said, “I’ve always been drawn to things that are real and true, and that’s what I love about Ilem Japan. Their teas are the perfect expression of authenticity. This campaign was a joy to be part of, and I’m thrilled to share these teas with everyone.”

    The digital ad films have been released across Ilem Japan’s social media platforms, allowing tea lovers and wellness enthusiasts to experience the richness of Japanese tea culture. The #SipsWithILEM campaign is live on digital platforms, just in time for the festive season, and aims to inspire audiences to explore the delightful world of Japanese teas.

  • ABP LIVE Impact Makers Conclave 2024 celebrates leaders shaping India’s future

    ABP LIVE Impact Makers Conclave 2024 celebrates leaders shaping India’s future

    Mumbai: ABP LIVE, a prominent digital news platform in India, hosts the inaugural ‘ABP LIVE Impact Makers Conclave 2024’ on 22 October 2024, in New Delhi. The conclave will honour the changemakers driving progress across industries, bringing together leaders and innovators from business, sports, philanthropy, entertainment, and technology to celebrate innovation, leadership, and social impact.

    This dynamic forum will recognise individuals whose contributions have transformed industries and influenced India’s growth story. Delhi’s chief minister, Atishi Singh, will grace the event as the guest of honour, promising a powerful confluence of ideas and recognition.

    The conclave features an exceptional lineup of speakers, including:

    – Spiritual leader Aniruddhacharya

    – Journalist Richa Anirudh

    – Founder and CEO of Phool Ankit Agarwal

    – Padma Shri Awardee and Social Activist Sunitha Krishnan

    – Gold medalist, Paris paralympics Navdeep Singh

    – Manveer Singh Gautam, also known as Platicvalla

    – Environmentalist Malhar Kalambe

    – Doctor, author, and educator Tanaya Narendra

    – Actor, comedian, and writer Bhuvan Bam

    – Stand Up comedian Aaditya Kulshreshtha

    – Indian cricketer Washington Sundar

    – Actor and Founder of Nish Hair Parul Gulati

    Each speaker will share unique insights and experiences, engaging in meaningful discussions that showcase their journeys and achievements, continually redefining excellence.

    ABP LIVE’s commitment to highlighting impactful stories and transformative efforts takes centre stage at this conclave. As the event celebrates these influential figures, it reinforces the importance of recognising those who drive positive change and inspire future generations.

  • Mia by Tanishq partners with Zeenat Aman to revive the disco era

    Mia by Tanishq partners with Zeenat Aman to revive the disco era

    Mumbai: Mia by Tanishq revives the vibrant spirit of the disco era in its latest campaign, partnering with the queen of Indian disco, Zeenat Aman, to showcase the bold and glamorous essence of the 70s and 80s. The campaign brings a touch of nostalgia with a modern twist, blending retro charm with contemporary elegance. As an iconic figure whose style continues to resonate across generations, Zeenat effortlessly embodies the collection’s celebration of self-expression and glamour.  

    In the film, Zeenat Aman dances to her evergreen hit ‘Aap Jaisa Koi’, bringing a lively and celebratory vibe to the campaign. Adorned in statement earrings, a strobe-light inspired necklace, and an eye-catching multi-diamond ring, she captures the essence of the disco era’s shimmer, shine, and bold fashion. The visuals feature striking colours, dazzling lights, and a retro-modern aesthetic that appeals to both those familiar with the era and today’s youth drawn to its iconic style.  

    The campaign, conceptualised by Famous Innovations and facilitated by Collective Artists Network, merges timeless charm with modern energy, reminding viewers that true style transcends time. As Zeenat Aman exudes confidence and glamour, the collection’s pieces embody the spirit of freedom, fun, and self-expression, designed for the modern woman who values statement-making style and versatility.  

    Mia by Tanishq, business head, Shyamala Ramanan expressed her excitement: “We are thrilled and honoured to collaborate with Zeenat Aman, an icon who epitomises the fearless and unapologetic spirit of the disco era. This partnership is a celebration of timeless glamour, connecting the bold energy of the past with the confidence of the modern woman. Zeenat breathes life into this collection in a way that feels both nostalgic and empowering, reminding us that true elegance lies in embracing our inner star. Together with Zeenat, we hope that the bold spirit of Disco continues to inspire, with each piece of the Mia Disco collection designed to make you shine like the icon you are.”  

    Famous Innovations, chief creative officer – south, George Kovoor added, “Mia is bringing disco back with a collection that is inspired by the glitz and glamour of one of the most iconic eras of all time and what better way to launch the Disco Collection than with the queen of disco herself – Zeenat Aman. Zeenat and the Mia Disco Collection are a perfect match, and the magic is clear for everyone to see. This campaign brings back the memories of the 70s and proves that true glamour never goes out of style and that disco really has no age or era.”  

    The disco collection is available now, offering a variety of pieces from sparkling earrings to playful rings, perfect for any occasion.  

  • Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

    Big Fm launches third season of ‘Super Duper Dhamaka’ with Sonakshi Sinha

    Mumbai: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, Big Fm is back with the third season of its distinctive campaign Super Duper Dhamaka. This season, joining in the celebrations is Bollywood star Sonakshi Sinha, who is the face of the campaign.

    Aimed to provide small-scale retailers with a platform that boosts their reach and drives real sales, the campaign makes shopping a fun and rewarding experience for consumers. Super Duper Dhamaka not only highlights the uniqueness of local shopping but also transforms it into a vibrant celebration with a touch of Bollywood magic. The festive period is a great time for consumers to make the most of significant deals that retailers have to offer.

    Big Fm COO Sunil Kumaran shared, “After the great success of the first two seasons, we are excited to launch Season 3 of Super Duper Dhamaka with Sonakshi Sinha. Our endeavour with the campaign has always been to provide small scale retailers with a powerful platform to extend their reach and boost sales, while bringing joy and great deals to shoppers. Given Sonakshi Sinha’s incredible influence, we are happy to have her onboard to support this cause and we look forward to amazing response this festive season. Furthermore, this initiative aligns with BIG FM’s commitment to staying deeply rooted in local communities, ensuring we not only engage with our listeners but also preserve the authenticity of their shopping experiences.”

    Speaking about the association, Sonakshi Sinha said, “I am thrilled to join hands with BIG FM for their innovative campaign Super Duper Dhamaka Season 3 that not only supports local retailers but also brings great deals to shoppers during the festive season. Diwali is all about celebration and this campaign perfectly captures that spirit by ensuring great deals for shoppers and ensures better footfall for local retailers. The idea of empowering local businesses is something that I am excited to extend my support to.”

  • Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Eggfirst launches brand campaign for Reid & Taylor with Vicky Kaushal

    Mumbai: Reid & Taylor has launched its latest campaign, ‘Man on a Mission,’ with Bollywood superstar Vicky Kaushal as the face of the brand.

    This campaign aims to celebrate men who are on an everyday mission, just like Vicky, whose journey from humble beginnings to superstardom is truly inspiring. ‘Man on a Mission’ resonates deeply with today’s discerning audience, reflecting their aspirations for both personal and professional success.

    Eggfirst founder and MD Ravikant Banka said “Every brand carries a unique responsibility, and this is even more true for an iconic name like Reid & Taylor. In today’s competitive landscape, it’s essential to connect with consumer aspirations at a deeper level, something that’s core to them and very personal to them. We believe ‘Man on a Mission’ will powerfully connect and resonate with the target consumer.”

    Reid & Taylor CEO Subrata Siddhanta said, “Having known Ravikant for nearly two decades, I’ve firsthand seen Eggfirst’s exceptional blend of strategy, consumer insights, storytelling, and digital expertise, all deeply rooted in integrity. The campaign ‘Man on a Mission’ is aligned with the core of our brand’s vision, and we are confident that with Vicky Kaushal, the connect will be even stronger.”

    Speaking about the association, Vicky Kaushal said, “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values I hold close which are perseverance, commitment, and excellence. I couldn’t be more thrilled to be a part of this journey.”

  • Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mumbai : Mondelez India, the makers of leading snacking products, is excited to announce the launch of Studio creations by Cadbury, a luxurious new collection of signature pralines. This marks the brand’s most significant launch in over five years, reimagining the world of premium gifting with an artistic touch. The introduction of Studio creations by Cadbury is not just a launch—it’s a celebration of craftsmanship and innovation, created to cater to the evolving tastes of today’s discerning consumers.

    At the heart of this offering is a curated selection of beautifully crafted pralines with 3 exotic flavours- Gianduja, Brownie Aux Noix & Chocolat A L’Orange- that blend the finest ingredients with artistic elegance luxuriously encased in a meticulously crafted jewel toned box. Every piece is a story—a fusion of rich flavors and intricate design that invites consumers to savour the artistry in every bite. As gifting becomes more refined and unique, Studio creations by Cadbury stands out as a perfect choice for those looking to make a statement.

    Mondelez India vice president of marketing Nitin Saini reflected on this milestone, stating, “With Studio creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India.

    Our consumers are very conscious of their choice of gifts & see them as an extension of their refined tastes. With Studio creations by Cadbury, we are presenting our consumers an opportunity to Gift a taste of art; making the important ones in their life feel truly cherished. To bring this artistry to our consumers, there was no better choice of brand ambassadors than the super talented & charismatic couple, Kareena Kapoor Khan, and Saif Ali Khan. We are thrilled to welcome them to the Cadbury family.”

    Kareena Kapoor Khan and Saif Ali Khan mentioned “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio Creations By Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined and thoughtful. We can’t wait to share this with everyone!”

    Ogilvy India, chief creative officer Sukesh Nayak said, “This festive season Mondelez is offering a luxurious chocolate gifting experience with the launch of Studio. What stands out is how different and classy it looks and feels amongst all its competition. Saif Ali Khan and Kareen Kapoor Khan’s effortless chemistry and charm were a perfect match for the brand’s personality. The film shows how the box of Studio pralines catches attention like a piece of art does.”

    Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India, states that their strategy centers on launching a premium gifting brand optimized for omnichannel growth. “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.”

    Design Bridge and Partners executive creative director Southeast Asia & India Phil Dall  highlighted the strength of their ongoing collaboration with Mondelez, stating, “Studio creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. We’ve worked together to create not just a brand, but an experience that truly connects with consumers. It’s about more than gifting—it’s about crafting moments of connection through artistry and indulgence, reinforcing the creative vision we’ve cultivated together over the years.”

  • Allcargo Gati to Launch 1,700+ AFV Fleet for Sustainable Delivery Solutions

    Allcargo Gati to Launch 1,700+ AFV Fleet for Sustainable Delivery Solutions

    Mumbai: Allcargo Gati Limited, one of India’s express distribution and supply chain management companies, is set to roll out more than 1,700 rebranded alternative fuel vehicles (AFVs) nationwide for first and last-mile delivery. This move aligns with Allcargo Group’s ambitious goal of achieving carbon neutrality by 2040, reflecting the company’s commitment to sustainability and operational excellence.  

    The rebranded fleet forms part of a larger initiative driven by government policies, including PM Gati Shakti – National Master Plan, the National Logistics Policy, and Bharatmala, which support the company’s expansion into tier 2 and tier 3 cities. The upgraded vehicles, designed to improve fuel efficiency and sustainability, will help meet the dynamic needs of the evolving market.  

    Allcargo Gati Limited, chief commercial officer, Uday Sharma commented on the launch, stating, “The launch of our rebranded fleet underscores our commitment to sustainability and operational excellence. By integrating cutting-edge technology with enhanced efficiency, the AFVs are designed to reduce our carbon footprint while driving cost-effectiveness for our customers.”  

    Allcargo Gati, head of marketing and transformation, Kaushal Shetty added, “The rollout of our rebranded fleet marks a bold step toward a faster, more reliable, and environmentally responsible delivery experience. These rebranded vehicles will better meet the dynamic needs of the market. The initiative is in line with the Group’s vision to reduce ecological footprint by implementing innovative solutions.”  

    Allcargo Gati currently serves over 5,400 pin codes directly, with access to 19,800 pin codes, covering 735 out of 739 districts in India. The newly rebranded trucks are equipped with advanced sustainability features to cater to the diverse needs of customers.  

  • Sunfeast Mom’s Magic launches ‘Will of Change’ to advocate equal inheritance

    Sunfeast Mom’s Magic launches ‘Will of Change’ to advocate equal inheritance

    Mumbai: Sunfeast Mom’s Magic unveils its powerful initiative, ‘Will of Change’, to inspire mothers across India to advocate for equal inheritance rights for daughters. The campaign addresses the stark reality revealed by research, which shows that only 7 per cent of daughters receive equal inheritance through a will, despite having the same legal rights as sons. The deep-seated belief that ‘betiyan paraya dhan hoti hain’ (daughters are ultimately someone else’s responsibility) still lingers in many Indian families, and the campaign seeks to challenge this bias.  

    ITC Limited, chief operating officer of the biscuits & cakes cluster, foods division, Ali Harris Shere emphasises the role of mothers in leading this change: “A large number of mothers in India themselves having faced unfair treatment in matters of inheritance by their parents, are the ones who can truly spark a change now in their own families for their daughters. Through the ‘Will of Change’ campaign, we hope to inspire mothers to ensure equal inheritance rights for daughters and become a Mom of Change.”  

    The initiative continues the brand’s legacy of advocating for social issues that impact mothers. Sunfeast Mom’s Magic encourages mothers to become the #MomOfChange, standing against the societal bias that often overlooks daughters in inheritance matters. The campaign features an emotional film starring Shefali Shah and Manish Chaudhari, which poignantly portrays a modern family grappling with inheritance decisions. When the father, Shekhar Verma, excludes his daughter Shreya from the will, the mother, played by Shefali Shah, subtly challenges the bias, reminding him that while their daughter is addressed as ‘beta’ (son) in daily life, she becomes ‘beti’(daughter) when it comes to inheritance. Her words prompt him to rethink the ingrained bias in his decision.  

    At the heart of the campaign is the belief that mothers, as pillars of change, possess the power to challenge the biases that stand in the way of their children’s future. By spotlighting one of the most ingrained societal issues, Sunfeast Mom’s Magic aims to empower moms to lead the movement for equality in inheritance practices.  

  • Ankur Aggarwal elected chairman of CropLife India during 44th AGM

    Ankur Aggarwal elected chairman of CropLife India during 44th AGM

    Mumbai: CropLife India announces a significant leadership transition with the election of Crystal Crop Protection Ltd, managing director, Ankur Aggarwal as the new chairman of the board during its 44th Annual General Meeting. Aggarwal succeeds K. C. Ravi, who served as chairman for the past four years, bringing his extensive expertise to guide the organisation’s mission of advancing sustainable agriculture in India.  

    The AGM also re-elected Sumitomo Chemical India, vice president, Anil Kakkar  as vice chairman for a fourth consecutive year. Additionally, Bayer CropScience, chief operating officer for India, Bangladesh, and Sri Lanka, Mohan Babu joins the leadership as the second vice chairman of the board.  

    Aggarwal emphasised the challenges facing India’s agriculture, stating, “India is confronted with a pressing challenge: decreasing agricultural landholdings alongside a growing population, which is increasing at about 0.8 per cent annually. This scenario heightens the demand for food production, putting pressure on food systems and necessitating innovative solutions for food security. To address this, the adoption of sustainable agricultural practices, efficient resource management, and responsible use of crop protection solutions will be essential for maximising productivity on existing farmland. As the Chairman of CropLife India, we remain committed to improving the lives of Indian farmers. We are dedicated to providing them with science-based solutions that ensure effective and sustainable crop protection.”  

    CropLife India, secretary general, Durgesh Chandra expressed confidence in the new leadership, stating, “It will be our earnest endeavor in collaborating closely with Ankur Aggarwal and the board of directors, to fulfill our responsibility in delivering the latest and safest innovations. Together, we aim to educate farmers on the safe and responsible use of crop protection solutions, ensuring they can effectively protect their crops while prioritising safety and sustainability.”  

    With its members working closely with farmers, the scientific community, and policymakers, CropLife India continues to tackle both current and future agricultural challenges. Member companies have pledged to invest 10 billion Euros in precision agriculture by 2030, along with another 4 billion Euros in biopesticides development, reinforcing the commitment to sustainable growth.  

    The new leadership is set to steer CropLife India towards a more resilient agricultural future, prioritising innovative technologies and sustainable practices to help farmers meet growing demands.  

  • Upasana Naithani joins FCB Kinnect as SVP (West)

    Upasana Naithani joins FCB Kinnect as SVP (West)

    Mumbai: FCB Kinnect has announced the appointment of Upasana Naithani as senior vice president (west). This appointment highlights the agency’s commitment to broaden the expansion strategy for the Western market, home to its largest clients and significant business interests.

    Upasana moves from Wunderman Thompson, where she was vice president & CSD.

    In her new role as SVP (West), she will draw on her experience to scale the agency’s Mumbai client base, explore new markets, and drive strategic initiatives. She will also lead her teams in fostering collaboration with the new creative leadership, enhancing FCB Kinnect’s position as a creatively-led integrated agency.

    Upasana has previously been associated with renowned brands such as Spotify, Flipkart, Hershey’s, Kotak Mahindra, ICICI Bank, Colgate Palmolive, Ultratech Cement, Truecaller, iQOO, Paytm, NPCI, JSW Brand, Unilever, Elle, Ponds, and Sunsilk, among others.

    Her work on UltraTech’s ‘Baat Ghar Ki’ campaign earned accolades at the EFFIES, while Sunsilk’s ‘Thick and Long’ campaign won an Abby. She also received awards for Unilever Corporate’s ‘Project Sunlight’ at IDMA and Elle18’s ‘Make Your Own Shade’ at Kyoorius, among other recognitions.

    With over 15 years of experience, Upasana has also worked with companies like Dentsu Webchutney, Reliance Retail, Infectious Advertising, VML, BC Webwise and Flying Cursor Interactive, among others.

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Upasana’s extensive experience with leading brands across various categories will be instrumental in helping us expand our presence in our largest market, by gaining a deeper understanding of client needs. I am confident that she will be crucial in strengthening relationships with both new and existing clients, providing them with creative solutions to their business challenges.”

    Naithani added, “Rohan and Chandni’s vision and leadership has established a solid foundation for success. In a landscape where many large agencies grapple with balancing traditional and modern practices, Kinnect’s approach is remarkably refreshing. Their commitment to continuous learning and positive embrace of change is what truly excites me about joining the Kinnect family.”