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Category: Media and Advertising

  • Roopkala (Marine Lines) unveils latest bridal collection ‘NIA’

    Roopkala (Marine Lines) unveils latest bridal collection ‘NIA’

    Mumbai: Roopkala, the luxury women’s ethnic wear brand with a flagship store in Mumbai’s Marine Lines has launched its latest Bridal collection, ‘NIA,’ celebrating the beauty and elegance of a bride’s special day. The campaign, conceptualised and executed by BeanstalkAsia, depicts a bride’s vibrant journey through love, tradition, and culture.

    Shot in the stunning landscapes of Nepal, NIA represents brilliance in bridalwear designs and the emotions tied to wedding rituals. The campaign is captured by renowned photographer and filmmaker Kishor Kayastha, who, in collaboration with BeanstalkAsia, has crafted a visual story that embodies every bride’s dream of looking and feeling extraordinary on her special day.

    “At BeanstalkAsia, we wanted to go beyond showcasing just beautiful clothes – we wanted to capture the heart of a bride’s emotional journey. We have worked to create a visual story that seamlessly blends Roopkala’s rich heritage with the modern bride’s desire for luxury and grace, all shot in the beautiful and serene locations of Lower Mustang in Nepal. The campaign broke in print, OOH as well as other digital and social media platforms,” said BeanstalkAsia founder Upendra Singh Thakur.

    “NIA is designed to reflect the joy, anticipation, and love that surrounds each moment, making it a truly unforgettable collection for every modern woman. The NIA collection, featuring exclusive Sarees and Lehengas with exquisite artistry and intricate craftsmanship, is now available at the flagship Roopkala store at Marine Lines, Mumbai and its online store as well, offering brides a chance to celebrate their wedding journey with unparalleled elegance and style,” added Roopkala director Mukesh Motla.

    NIA is more than a wedding collection; it celebrates the bride’s journey from the joy of mehendi and the exuberance of sangeet to the sacredness of haldi and shaadi, culminating in the grandeur of the reception. This collection envelops the bride in timeless elegance while reflecting the emotions of each celebration.

  • Vikram Sakhuja to be conferred with AAAI Lifetime Achievement Award 2024

    Vikram Sakhuja to be conferred with AAAI Lifetime Achievement Award 2024

    Mumbai: The Advertising Agencies Association of India has announced that Vikram Sakhuja will receive the AAAI Lifetime Achievement Award for 2024. This prestigious honour recognises outstanding contributions to the advertising industry in India.

    Vikram Sakhuja, an alumnus of IIT Delhi and IIM Calcutta, has nearly 40 years of experience with major companies such as P&G, Coca-Cola, Star TV, WPP, and Madison. He started his career as a DCM Management Trainee in 1984 and joined P&G in 1988, focusing on marketing research and media. He then moved to Coca-Cola to manage brand marketing for five years, followed by a role as EVP Marketing at Star TV. In 2001, he joined WPP and became the first Indian Global CEO of a global advertising and media agency. Currently, Vikram is the equity partner and group CEO of Madison.

    His leadership roles have included overseeing Mindshare and GroupM South Asia, chairing FICCI’s advertising & marketing committee, and serving on the boards of key industry bodies like BARC and AAAI. Recognised as one of the most influential figures in the media industry, he has frequently appeared on the Economic Times’ list of prominent individuals and has spoken at forums like the World Economic Forum.

    Vikram has played a significant role in driving business growth and innovation, leading to the introduction of new practices in mobile, social media, and content at GroupM. He has been instrumental in launching brands such as Ariel, Sprite, and IPL, and in developing research initiatives like BASES and the Conversion Model. His efforts transformed GroupM into an award-winning leader, consistently securing over 50 per cent of industry awards. Vikram has also contributed to establishing India’s first Media AOR and has pioneered numerous media practices that have shaped the advertising landscape in the country.

    AAAI president Prasanth Kumar said, “On behalf of the entire industry, it is a profound privilege to present Vikram Sakhuja with the AAAI Lifetime Achievement Award 2024. It’s a pleasure to celebrate this moment as well as express gratitude to Vikram Sakhuja’s contributions to media and advertising industry.  Vikram’s visionary leadership and relentless pursuit of innovation have continuously helped media agencies to shape progressively. Having worked closely with Vikram, his remarkable journey, from cutting-edge marketing strategies to driving transformative industry change, continues to inspire professionals across the board. This recognition is a testament to his commitment and immense  efforts that has reflected invaluable impact he has had on the industry.”

    AAAI Lifetime Achievement Award selection committee chairperson Anupriya Acharya added, “Vikram’s unparalleled three-decade contribution has revolutionised our industry. His exceptional expertise in media, marketing, and advertising, combined with his relentless pursuit of excellence, sets him apart. His leadership skills are unmatched, as he mentors and inspires the next generation of industry leaders. It has been an absolute honor to work with him closely both at work as well as in the industry forums. And I am thrilled, proud, and eagerly anticipate Vikram being  awarded this highest honour of our industry, recognizing his extraordinary influence and lasting  legacy.”

    The AAAI Lifetime Achievement Award is presented annually to an individual with at least 25 years in advertising, who has held a top management position, actively participated in industry bodies, and made significant contributions to shaping industry priorities for growth and professionalism. The recipient is recognized for integrity, ethical practices, leadership qualities, and innovative thinking that contributed to their company’s growth. They should also be involved in socially significant projects and serve as a role model in the industry.

    Past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, Arvind Sharma, and Colvyn Harris, among others.

  • ABP Network’s Southern Rising Summit 2024 to highlight South India’s future role

    ABP Network’s Southern Rising Summit 2024 to highlight South India’s future role

    Mumbai: ABP Network is set to host the second edition of the Southern Rising Summit 2024, spotlighting South India’s pivotal role in shaping the nation’s future. Scheduled for 25 October in Hyderabad, this influential event will bring together leaders from politics, culture, and industry to celebrate the region’s growth and explore its impact on India’s economic and cultural landscape.  

    Themed ‘Coming of Age: Identity, Inspiration, Impact’, this year’s summit will feature discussions on crucial topics such as healthcare, education, cultural preservation, and South India’s evolving identity. The summit will highlight South India’s position as a key driver in India’s growth narrative.  

    The summit will feature an impressive lineup of speakers, including Telangana chief minister Revanth Reddy and union civil aviation minister Ram Mohan Naidu Kinjarapu. Notable personalities such as Pullela Gopichand, Chidambaram S. Poduval, Gautami Tadimalla, Sai Durgha Tej, and Raashii Khanna will share their insights on the region’s vibrant identity.  

    The event will also include political discourse led by figures like BJP MP candidate Kompella Madhavi Latha, Congress national spokesperson Shama Mohamed, and senior Congress leader Madhu Goud Yashki. Cultural icons like classical singer Bindu Subramaniam, singer Shilpa Rao, and classical dancer Yamini Reddy will showcase the region’s rich heritage. Renowned historian Vikram Sampath will delve into South India’s historical significance, while Rapido co-founder Aravind Sanka will discuss innovative governance policies.  

     

  • Moms execute a high impact OOH campaign for Polycab

    Moms execute a high impact OOH campaign for Polycab

    Mumbai: Polycab launched a high-impact multimedia OOH campaign through Moms, the OOH specialised unit of Madison World, aiming to foster top-of-mind recall.

    Moms strategically selected traditional OOH media to target religious, tourist, and electrical market areas, effectively reaching their primary audience. Overall, the campaign targeted over 90 Tier-2 and Tier-3 cities using 150+ traditional OOH units, while also tapping into the top 8 metro cities with approximately 190 high-frequency media units across airports, buses, and metro trains.

    Moms CEO Jayesh Yagnik commented on the campaign’s success, “This campaign reflects the power of OOH in engaging consumers across diverse touchpoints. With Polycab, we aimed not only to enhance visibility but also to deliver a campaign that resonates with their audience.”

  • EMotorad redefines marketing with creative and tech-driven campaigns

    EMotorad redefines marketing with creative and tech-driven campaigns

    Mumbai: EMotorad, the innovative e-cycle startup from Pune, is raising the bar in marketing with a series of creative campaigns that have captivated audiences throughout 2024. Known for blending pop culture references with its unique brand voice, EMotorad has been delivering memorable content, creating viral moments, and engaging a diverse audience through relatable, meme-worthy ads and innovative tech integrations.  

    Notable Campaign Highlights  

    – Bole Jo Koyal: Featuring MS Dhoni as a brand endorser and investor, this campaign took the internet by storm with its catchy tagline and clever storytelling, quickly going viral. The success of this campaign earned EMotorad the ‘Moment Marketing of the Year’ Award from Social Samosa.  

    – Garage-Themed Film: Another standout campaign featured Dhoni humorously exploring bike noises in a garage, playfully challenged by an EMotorad representative who quipped, ‘Aawaaz dil se ayegi’.  

    – Tech-Enabled QR Code Ad: Breaking traditional boundaries, EMotorad introduced a QR code ad in the Times of India, presenting itself as “The E-bike of India.” The campaign extended its reach to an international audience with a prominent display in Times Square, New York.  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EMotorad (@e_motorad)

     

    Before partnering with Dhoni, the brand launched creative ads featuring Upendra Limaye, who humorously roasted Gen Z with witty commentary that resonated across age groups. These campaigns showcased EMotorad’s ability to be topical, fresh, and entertaining.  

    Collaborating with popular influencers like TVF, Purav Jha, RJ Shaayan, Rohan Cariappa, and Fat Biker Vaibhav, EMotorad has reached a wide audience. A recent video with Purav Jha amassed over 16 million views in just two days, proving the power of engaging content. The brand’s strategy has focused on organic growth and earned media, maintaining relevance without heavy reliance on paid advertising.  

    By tapping into pop culture and infusing its personality, EMotorad has crafted content that reflects the brand’s ethos, creating a strong emotional connection with viewers. “We at EMotorad are in a category-building game, which is tough but very important. With limited media budgets, we don’t always choose traditional routes and experiment with creativity. Once the hypothesis is proven, we quickly double down on the successful ones, which many brands do not do consistently,” said EMotorad, CMO & co-founder, Aditya Oza.  

    In a market where resources are limited, EMotorad has embraced creativity as a powerful tool, telling compelling stories that resonate, entertain, and inspire audiences. The brand’s approach has become its ultimate competitive advantage, setting it apart from competitors.  

  • Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event

    Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event

    Mumbai: Hyundai Motor India Limited (HMIL) and Red Bull are set to introduce the nation’s first Urban Downhill MTB event, Red Bull Tlang Ruam, bringing extreme sports to the forefront of India’s outdoor culture. On 26 October 2024, the picturesque city of Aizawl, Mizoram, will host the adrenaline-fueled downhill mountain biking competition, featuring 22 elite riders from India and abroad as they race for the prestigious title and a coveted spot at the Red Bull Cerro Abajo event in South America.  

    With this exciting collaboration, Hyundai continues to push boundaries by embracing extreme sports as part of its customer experience strategy. As mountain biking gains traction in the Northeast, the partnership aims to foster the sport’s growth in India and highlight the region’s vibrant culture. This groundbreaking event will not only showcase top-tier athletes but also include mentorship sessions led by the UCI 4X World Champion, Tomáš Slavik elevating the competition to a world-class standard.  

    The event will also feature the new Hyundai Creta as the official vehicle, embodying the synergy between mobility and extreme sports while promoting the spirit of exploration and adventure.  

    As Hyundai and Red Bull pave the way for urban downhill MTB in India, Aizawl will become the epicenter of extreme sports, where riders will tackle challenging terrain at high speeds to make history.  

     

     

  • Nodwin Gaming appoints Atin Suri as global head of experiential marketing

    Nodwin Gaming appoints Atin Suri as global head of experiential marketing

    New Delhi: Nodwin Gaming has announced the appointment of Atin Suri as global head of experiential marketing. With a track record of delivering disruptive, immersive brand experiences across diverse markets, Atin brings a wealth of expertise to help further  Nodwin Gaming’s mission to engage and excite audiences across all ages, worldwide.

    Atin will be responsible for leading Nodwin Gaming’s worldwide expansion efforts in experiential marketing and continued growth while handling the company’s white-label events and activations. His ability to  formulate marketing strategies and well-crafted market messaging for a global audience ties in seamlessly with Nodwin Gaming’s vision as the company continues to expand its footprint in the industry and deepen its engagement with audiences.

    A key focus for Nodwin Gaming is providing holistic entertainment to the global youth with its diverse range of intellectual properties that spans esports, gaming, pop culture, music, and comedy. Atin’s extensive expertise in crafting bespoke and immersive on-ground experiences will be key in enhancing consumer experience and brand recall.

    “For me, experience is everything, and I’ve always wanted to push the envelope when it comes to the intersection of technology and immersive experiences,” said Atin. “At Nodwin Gaming, I see endless opportunities when it comes to experiential marketing especially when the company is expanding further towards youth-focused experiences across the world.”

    Before joining Nodwin, Atin founded The Experiential Hub, a disruptive agency known for crafting innovative brand events and activations. His experience as a pioneer in experiential marketing includes leading several landmark campaigns.

    A decade ago, Atin recognised the untapped potential of esports in India, a foresight that led to his successful collaboration with Nodwin Gaming co-founder & managing director Akshat Rathee. Together, they worked on Dew Arena and made it India’s Largest Offline Gaming Championship.

    Building on this partnership, they went on to bring DreamHack, the world’s largest gaming festival to India. This groundbreaking project won the award for Best Intellectual Property at the prestigious WOW Awards Asia 2019. Atin also played a pivotal role in organising major esports events with the Nodwin Gaming team in India including ESL One, PUBG Club Open, PMPL South Asia and many more.

    “We are thrilled to welcome Atin to Nodwin Gaming”  commented Rathee. “Having worked with Atin on previous projects, we have always admired his ability to bring fresh and bold ideas to the table. His passion for tech-driven, experiential events makes him the perfect fit for our vision of creating unforgettable gaming experiences globally.”

  • Dentsu promotes Anindita Sarkar to VP, brand & communications, South Asia

    Dentsu promotes Anindita Sarkar to VP, brand & communications, South Asia

    Mumbai: Anindita Sarkar has been promoted to vice president of brand & communications, South Asia, at Dentsu. She shared the news of her new role on LinkedIn.

    In this expanded position, she will focus on developing and implementing strategies to enhance the agency’s brand presence across the South Asian market.

    Sarkar has been with Dentsu International for over nine years, previously serving as senior director of corporate communications. Before transitioning into communications, she worked as an editor at several publication firms, bringing a wealth of experience to her role.

  • Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’

    Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’

    Mumbai: As the festive season is right around the corner, Haldiram’s, India’s leading traditional namkeen and sweets brand, has just launched its new festive gifting campaign, Haldiram’s Diwali ki Dhadkan. With the campaign, Haldiram’s aims to induce love, light, and delicious delights among Indian households by presenting its wide range of Diwali gifting options.

    With their new campaign, Haldiram’s aims to make this Diwali truly memorable by offering a mindful selection of festive delights in special ranges like Sweet Symphony, Dry Fruit Delights, and much more, that feature a wonderful mix of flavours and textures through an exquisite range of sumptuous sweets, quality dry fruits, and specially curated festive gift hampers, to suit diverse taste and preference.

    Haldiram’s president – retail Kailash Agarwal said, “Diwali is a time for celebration, togetherness, and sharing sweet memories. We at Haldiram’s believe our products can help elevate the sweetness and warmth during festive celebrations. With our new festive gifting campaign, we aim to offer our customers a delightful range of options to express their love.”

    Highlights of Haldiram’s Diwali gifting range include Sweet Symphony: Kaju Roll, Badam Burfi, Pista Launj, Kaju Anjeer Cake, Kaju Ladoo, etc.; Dry Fruit Delights: Premium dry fruits and dry fruit-based sweets and Nut Extravaganza: Smokey Barbeque Cashew, Deluxe Salted Nut Mix, Mewa Bite, Rose Bite, Chocolate Bite, Mango Bite, Khajoor varieties, Chocolate Finger Baklava, Almonds, Cashews, and more.

    One can visit their nearest Haldiram’s outlets to avail of special festive offers and explore the gifting range. The range will be available on online food service marketplaces like Zomato.