ITV

Category: Media and Advertising

  • Everlite by Senco unveils ‘Glow Karo, Grow Karo’ campaign

    Everlite by Senco unveils ‘Glow Karo, Grow Karo’ campaign

    Mumbai: Everlite by Senco has announced that actress Sauraseni Maitra will be the face of their latest campaign, ‘Glow Karo, Grow Karo’, which blends style with a smart investment. Sauraseni portrays Dhani Gyaani, a knowledgeable character who encourages both women and men to make intelligent financial decisions, especially regarding gold while enhancing their personal style.

    The campaign centers on Dhani Gyaani, a modern woman who combines financial savvy with fashion. Sauraseni, as Dhani, humorously questions why viewers hesitate to grow when they can also glow. This character embodies the confidence and financial clarity that today’s women seek. Promoting digital gold as a wise investment, Dhani urges women to embrace financial independence and take proactive steps for their futures. The campaign highlights the value of gold as a smart asset and encourages women to illuminate their paths and redefine financial security, with Dhani stating, “Grow karoge, tabhi toh glow karoge!”

    Through this campaign, Everlite aims to simplify the idea of investing in gold, transforming it into an exciting and accessible option for the modern, empowered woman. Dhani Gyaani represents today’s financially

    Senco Gold & Diamonds director Joita Sen added, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”

  • SBI & FCB Kinnect make loans a source of festive joy

    SBI & FCB Kinnect make loans a source of festive joy

    Mumbai: While consumers often enjoy making lifestyle upgrades during the festive season, the idea of taking a loan can be daunting. To change this perception, SBI, India’s largest public sector bank, has launched the ‘Celebrations Unlimited’ campaign, celebrating Indian consumers making significant purchases during the festivities.

    Conceptualized by FCB Kinnect, the campaign highlights SBI’s multi-loan offerings — car loan, gold loan, personal loan, and loan against Mutual Funds—that can enhance celebrations. Instead of a serious finance message, the campaign uses humor to show that taking a loan can be a cause for celebration, connecting with potential customers and positioning SBI as a preferred choice for festive loans.

    SBI DMD (retail – PB & RE) G. S. Rana said, “We’re not just offering loans, we’re empowering people to achieve their dreams. Festivities make even the smallest celebrations more joyful, and with the offerings we have, there’s no reason why loans can’t be celebrated as well.”

    FCB Kinnect & FCB/SIX India CCO Neville Shah added, “This is the time where you bring new joy into your life. Why let anything stand in the way, especially when the product is here to make it happen? So why not celebrate it? That’s exactly what we did.”

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “Relatability fosters a sense of connection and draws people closer to the brand. Many individuals share similar feelings about taking out a loan. FCB Kinnect has once again demonstrated how a simple insight can transform into a powerful creative idea that truly resonates.”

  • Social Panga appoints Ketki Karandikar as senior creative director

    Social Panga appoints Ketki Karandikar as senior creative director

    Mumbai:  Social Panga, the integrated creative and digital marketing agency, now part of LS Digital, has appointed Ketki Karandikar as senior creative director for its Mumbai office.

    Ketki joins them from Ogilvy Mumbai, where she was the senior creative director, brings over 15 years of experience in the creative & digital space. She holds a diverse and rich background in creative strategy, design and branding.

    In her journey of 15 years, Ketki has worked on brands like Colgate Palmolive, Pampers, Mondelez, Stayfree, Marico just to name a few. In her new role at Social Panga Ketki will be responsible for driving the creative vision, developing innovative campaigns and enhancing brand storytelling to deliver impactful results for clients. She will also play a vital role in mentoring and nurturing the agency’s creative talent.

    Social Panga, co-founder Gaurav Arora said, “Ketki brings a wealth of creative experience from her time in the mainline industry, seamlessly aligning with the ecosystem we are building. Her approach is a perfect blend of creativity and media-focused marketing, which fits right into our vision. With Ketki on board, our integrated marketing strategy will gain new momentum, and her expertise will further elevate the capabilities of our in-house production team.”

    Social Panga, senior creative director Ketki Karandikar said, “As the boundaries of online and offline advertising are fast blurring, Social Panga offered me a fresh perspective to explore. It is always exciting to work with likeminded people and I am looking forward to this new chapter in my career. At Social Panga the energy and enthusiasm are contagious and I cannot wait to use all my learnings and experience to lead the team towards greater success. Keep an eye on us as we are about to take some fun Pangas.”

  • PayU unveils ‘One PayU’ brand ad film

    PayU unveils ‘One PayU’ brand ad film

    Mumbai: Following its recent brand refresh, PayU, a digital financial services provider, has launched the ‘One PayU’ brand ad film. This initiative aims to increase brand awareness and position PayU as a unified digital financial platform, highlighting its role in enabling digital payments, credit solutions (LazyPay and PaySense), and PayTech as a service (PaaS) through Wibmo.

    The film addresses a key challenge: while consumers interact with PayU’s products and services, they may not recognise PayU as the force behind them. Whether making payments, applying for credit, or using financial services, PayU is integral to the digital commerce ecosystem, though often unnoticed by users.

    PayU chief investment and transformation officer, Vijay Agicha said, “The ‘One PayU’ film highlights our commitment to creating a seamless digital financial services platform for our customers. This film is designed to raise awareness about PayU’s role as the engine behind 90 per cent of digital transactions in India. While PayU operates with quiet efficiency, powering a vast range of digital payments, this campaign creatively brings our vital role to the forefront. Our refreshed brand identity marks the next phase of growth as we unify our offerings across payments, credit, and financial services, continuing to deliver innovative, integrated solutions for all our stakeholders- businesses, consumers, and financial institutions.”

    The ad film by Sideways Consulting opens with a young boy making an online purchase and thanking a PayU character for enabling the transaction. PayU is portrayed as a key enabler of digital financial activities, from loan approvals to payments, with users showing gratitude as the PayU character navigates everyday scenarios. This emphasises PayU’s role in supporting digital commerce across India.

    The six-week ‘One PayU’ campaign will target a 3.5 crore audience and aim to raise awareness among five crore more consumers. While digital platforms lead the campaign, there will also be traditional media and OOH components. PayU will use programmatic and data-driven marketing, with connected TV (CTV) playing a significant role. Initially focused on eight metros, the campaign will expand to tier two and three cities, telling PayU’s story to users of its products.

    As PayU expands in India’s digital financial services, the company is committed to serving all stakeholders through a unified suite of services, reflecting its core values of ‘customer Centricity,’ ‘Trust,’ and ‘Innovation.’ This marks a new phase in PayU’s mission to build a comprehensive financial services platform for businesses, institutions, and consumers.

  • Ecom Express unveils quirky Diwali campaign celebrating timely deliveries

    Ecom Express unveils quirky Diwali campaign celebrating timely deliveries

    Mumbai: Ecom Express breaks free from traditional advertising this festive season, launching an innovative Diwali campaign titled ‘Hume Cliché Diwali Ad Banana Nahi Aata – Par Delivery Time Pe Karna Aata Hain!’. Ecom Express adds a humorous twist to the holiday, poking fun at typical Diwali ad clichés to underscore its core strength—timely deliveries during the busiest time of the year.

    The Diwali campaign unfolds in three engaging parts throughout the week, with each instalment building upon the last to emphasise Ecom Express’s dedication to punctual service during the festive rush. The narrative begins with a relatable scenario: a young man tells his mother he won’t make it home for Diwali, just as an Ecom Express delivery partner arrives with perfect timing to deliver a punchline that sums up the brand’s reliability: ‘Cliché Diwali ad banana toh hume nahi aata. Lekin Diwali ki delivery on time karna hume zaroor aata hai!’. This light-hearted approach entertains while reinforcing Ecom Express’s promise to make every delivery count.

    Ecom Express, CMO, Pallavi Tyagi explains the campaign’s purpose: “This year’s Diwali ad campaign embraces the theme of Homecoming, emphasising the importance of family, friends, and togetherness during this festival that holds a special place in everyone’s heart. We’re excited to convey this message in a creative and unconventional way. The festive season is particularly crucial; as our customers enter their busiest period, it becomes our busiest time as well, inspiring our commitment to delivering timely and exceptional service. Through this ad, we hope to reinforce our connection with customers, highlighting our role as a supportive partner during this busy festive season.”

  • Behrouz Biryani launches ‘The Nawabi Surprise’ campaign

    Behrouz Biryani launches ‘The Nawabi Surprise’ campaign

    Mumbai: Rebel Foods’ flagship brand, Behrouz Biryani, has launched a Diwali campaign, ‘The Nawabi Surprise,’ featuring Saif Ali Khan. The campaign, starts on 25 October 2024, uses AI to deliver personalised video messages from the actor with every order. Customers receive a palace-shaped card with an interactive door and a QR code that unlocks the video greeting from Saif Ali Khan.

    Rebel Foods CMO Nishant Kedia said, “This Diwali, we wanted to create something truly memorable for our customers, combining the royal essence of Behrouz Biryani with cutting-edge personalisation. With Saif Ali Khan’s charm and our Nawabi Surprise, we’re bringing a unique blend of tradition and technology to elevate the festive experience.  This initiative reflects the brand’s deep-rooted traditions while embracing innovative approaches to create a memorable celebration.”

    The personalised greeting can be shared on social media and redirected to WhatsApp for easy downloading and forwarding. Customers can create multiple videos for loved ones, spreading festive cheer. With ‘The Nawabi Surprise’, Behrouz Biryani blends tradition and technology to make Diwali 2024 memorable.

  • Sunrise Spices cherishes the success of its AI-powered Durga puja campaign

    Sunrise Spices cherishes the success of its AI-powered Durga puja campaign

    Kolkata: ITC Sunrise Spices has announced the success of its AI-powered Durga Puja campaign, designed in collaboration with Bengali actor – Abir Chatterjee. This initiative brought the magic of Kolkata’s grand Durga Puja pandals to participants’ screens, offering a personalised, immersive experience through cutting-edge AI technology.

    This initiative also enabled participants to upload a selfie, which was then transformed into a customized AI video featuring them alongside Abir Chatterjee, touring some of the most beautifully decorated pandals in Kolkata. The result was an immersive and accessible celebration, breaking geographical boundaries and allowing people from across the country to experience the magic of Pujo.

    Over 29,000 people participated and got their personalised AI videos created, bringing the joy of Durga Puja to participants across Bengal.

    “We’re excited by the incredible response to this campaign, which blends the rich traditions of Durga Puja with state-of-the-art AI technology,” said Piyush Mishra, Business Head, Sunrise Spices. “What makes this initiative truly unique is the AI face-swapping feature that allowed users to immerse themselves in the pandal-hopping experience, making it feel personal and engaging. This innovation helped us bring the joy of Durga Puja to thousands of people, no matter where they were, breaking physical boundaries and offering a fresh way to celebrate together.”

    Participants also enthusiastically shared their virtual pandal-hopping experiences on social media using the hashtag #PandalvisitwithAbir, vying for a chance to be featured in a special video montage with Abir Chatterjee, commemorating their best Durga Puja moments.

  • IAB Tech Lab launches ‘Ad Format Idol’ to standardise CTV ad innovations

    IAB Tech Lab launches ‘Ad Format Idol’ to standardise CTV ad innovations

    Mumbai: IAB Tech Lab, the global digital advertising standards body, unveils its latest initiative, “Ad Format Idol,” to define and standardise emerging Connected TV (CTV) ad formats. As the CTV landscape experiences rapid growth, the project targets the adoption of consistent ad formats across platforms, enabling ‘build once, serve everywhere’ solutions for the industry.

    IAB Tech Lab CEO, Anthony Katsur stated, “CTV is experiencing explosive growth, but we’re still in the early innings of figuring out how to make it work at scale. The industry is full of new ad formats that show promise but lack the technical standards to take off. ‘Ad Format Idol’ is about cutting through the noise, finding what works, and giving it the structure needed to thrive. As we have done for early web advertising and with digital video, we want to set up the whole CTV ecosystem to succeed.”

    The ‘Ad Format Idol’ initiative invites digital advertising stakeholders to submit successful CTV ad formats from 22 October to 22 January 2025. A task force from the Advanced TV Commit Group will evaluate the entries, while the advanced TV and programmatic supply chain working groups will then update specifications to reflect the winning formats. The aim is to address key challenges identified in IAB’s latest report on CTV ad format growth and standardisation.

    IAB, VP, media center, Cintia Gabilan added, “With 75 per cent of CTV spend being transacted in programmatic already, advertisers need standardisation to scale investments and buying efficiency, and ‘Ad Format Idol’ is set to address that. This initiative will help overcome fragmentation and ensure these formats can thrive across the CTV ecosystem.”

    The selected formats will debut at upcoming industry events, starting with Tech Lab’s International Summit in London on 5 November 2024, and ‘I Want My CTV’ in New York on 5 December 2024. The initiative will also feature prominently at IAB’s Annual Leadership Meeting, NewFronts, and Video Leadership Summit in 2025, providing insights into the evolution of CTV advertising.

    IAB Tech Lab board director & GumGum chief technology officer, Ken Weiner emphasised, “We’re looking for ad formats that have real potential to scale across different channels and streaming services and change consumers’ advertising experience on CTV.”

  • Uber auto and moto set to generate Rs 36,000 crores in economic activity

    Uber auto and moto set to generate Rs 36,000 crores in economic activity

    Mumbai: Uber announces its 2024 India economic impact report, prepared by Public First, showcasing the company’s transformative contributions to the on-demand economy in India. With over a decade of operations, Uber adapts to meet diverse travel needs, from local rides to intercity journeys and bus travel.

    As two- and three-wheeler transport gains popularity for last-mile connectivity, Uber Auto and Uber Moto emerge as essential services, projected to support Rs 36,000 crores in economic activity in 2024. These services not only provide convenient options for commuters but also significantly contribute to the growth of the economy by connecting individuals to jobs and opportunities.

    Key Findings:  

    – Earning Opportunities: In 2024, driver-partners earn an estimated 60 per cent more annually through Uber compared to alternative work.

    – Local Exploration: 70 per cent of riders find it easier to discover new restaurants and bars, enriching their local experiences.

    – Higher Earnings: Uber boosts driver earnings by approximately 24 per cent compared to working without a platform.

    – Increased Opportunity: 65 per cent of Uber drivers feel they have more opportunities thanks to the platform.

    – Women’s Safety: 95 per cent of female riders cite safety as their primary reason for using Uber, with 84 per cent believing it is the safest way to get home.

    – Transforming Urban Mobility: 84 per cent of Indians say the Uber app enhances the quality of transportation in the country.

    – Congestion and Pollution: In Delhi, 74 per cent of riders prefer electric vehicles, while 56 per cent are willing to pay more for an EV option.

    – Bengaluru Insights: 93 per cent of riders in Bengaluru prioritize time savings, with 80 per cent believing Uber improves travel speed.

    Commenting on the report, Uber India and South Asia president, Prabhjeet Singh states, “We are committed to transforming the mobility landscape in India while driving economic growth. Our 2024 Economic Impact report highlights our role in supporting drivers, improving the travel experience of riders, and promoting sustainable options. We are proud to have made a significant contribution to India’s economy, showing our commitment to connecting communities and creating livelihoods.”