ITV

Category: Media and Advertising

  • Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Mumbai: Nikon India, a 100 ler cent  subsidiary of Nikon Corp, is to unveil its “Diwali Candids with Nikon” campaign. This  initiative celebrates the heartwarming, often unnoticed moments that truly make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign gently shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.

    Nikon India managing director Sajjan Kumar said, “The true beauty of Diwali lies in the unspoken emotions and quiet moments of connection that often get lost amidst the grand festivities. With ‘Diwali Candids with Nikon,’ we want to highlight those priceless, spontaneous moments that truly define the festival. Nikon’s role extends beyond just capturing images—we help preserve the heart and soul of celebrations, allowing people to relive the warmth, joy, and togetherness of Diwali for years to come.”

    Adding to this, Deepak Agarwal, executive creative director, Magnon EG+, the creative Sajjan Kumar, agency behind the campaign, remarked, “Our goal was to move beyond the traditional portrayal of Diwali and focus on the essence of the festival—the candid moments of love, laughter, and shared experiences that usually go unnoticed. Nikon’s cameras are perfect tools to capture these subtle, beautiful emotions, and through this campaign, we hope to inspire people to look at Diwali in a new light.”

    The Diwali campaign film beautifully captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home. Shot entirely with the Nikon Z6III by renowned Nikon Creator Mr. Ranjan Zingade, the film showcases the camera’s exceptional video capabilities, advanced features, and superior video quality. Through this campaign, Nikon highlights how the Z6III allows users to effortlessly capture these heartfelt memories and transform them into cherished keepsakes that will bring smiles and joy for years to come.

    To further enhance the festive celebration, Nikon India is offering attractive deals on select mirrorless models, until October 31st, 2024. Customers can enjoy discounts of up to ₹30,000 and benefit from easy EMI options. Nikon’s latest addition Z6III is available at a special price of Rs 2,23,990 (Rs 2,47,990) with zero down payment and interest-free EMIs and Instant Cashback of 5 per csnt  up to Rs 10,000/-* (Terms and Conditions applied) from 24 to 31 October 2024.

    Additionally, the Nikon Z8 comes with zero down payment and zero interest valid until October 31st, 2024. NIKKOR lenses also feature flexible EMI plans with tenures of 18 or 24 months, allowing customers to upgrade their gear this Diwali.

  • Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Mumbai: Sugar Cosmetics has launched “#GRWS – Get Ready With Sugar”, a digital campaign bringing celebrities from various career choices, ages, and sexual orientations together such as Bollywood actor Alaya F, Bollywood singer and music composer Jasleen Royal, actor and singer Sushant Divgikar a.k.a. Rani Ko-HE-Nur and Indian cricketer Shreyanka Patil.

    The campaign plays along the narrative of “Duniya ke liye ready hone se pehle, khud ke liye ready hona zaroori hai !” with the objective of  ‘valuing yourself first’ to foster and cultivate a healthy balance between giving your best to others and nourishing your needs. The campaign was launched with a digital video featuring the four celebs which captures their crucial last-minute mental preparations followed by the rituals before they take over the main stage. Showcasing that femininity and leadership can coexist, each celeb before facing the world is seen reinforcing confidence through their rituals involving their favorite Sugar makeup products that not only enhance their external appearance but also strengthen their inner energy as they take on their respective roles.

    In the span of the next three months, the brand will release individual versions of each celeb showcasing their last-minute rituals before hitting the big stage. Additionally, the upcoming videos will also introduce the new product offerings. #GRWS will be digitally amplified across all channels including Instagram, YouTube, and Facebook along with on-ground retail touchpoints.

    Commenting on the launch of the campaign, Sugar Cosmetics co-founder & CEO Vineeta Singh said, “I am inspired to stand next to some of India’s self-made personalities like Sushant, Jasleen, Alaya, and Shreyanka in the #GetReadyWithSugar campaign. SUGAR Cosmetics is the choice of the bold and the unstoppable individual.  This campaign recognizes that it is essential to cultivate self-worth to build with compassion, and resilience, inspire, break barriers, and bring positive change. And makeup simply enhances one’s confidence in this journey while allowing them to express individuality in their professional and personal space!”

    Commenting on this campaign, Sushant Divgikar said, “SUGAR Cosmetics’s #GetReadyWithSugar campaign embodies the spirit of inclusivity and empowerment that resonates with me. It serves as a reminder that the journey of preparation is just as important as the moment of recognition itself. And during the preparation always express gratitude towards people who stand by you. So, get ready to scream, build, entertain, win, and inspire with all of us!”

    Bollywood singer and music composer Jasleen Royal stated “The #GetReadyWithSUGAR campaign is an inspiring call for every woman to pause, prepare, and embrace her power before stepping into the spotlight. I believe in the idea of celebrating the preparation before the showdown and that’s what excites me about this campaign.”

    Shreyanka Patil mentioned, “I am extremely excited to be a part of #GetReadyWithSugar campaign, an impactful and inspiring initiative by SUGAR Cosmetics that celebrates the hustle behind every successful story. There is no boundary hit without rigorous practice.”

    Bollywood actor Alaya F expressed excitement and said, “Being a part of the #GetReadyWithSugar campaign feels so fulfilling! The campaign beautifully captures some of the rituals I do before facing the camera! For instance, I like to meditate and calm myself before an important shoot. I feel a lot of gratitude to be in the same space as other women who have embraced the strength that is found in taking time for themselves.”

    Sugar Cosmetics co-founder and COO Kaushik Mukherjee said, “It’s heartwarming to have India’s inspiring icons from various walks of life to come together for #GetReadyWithSugar to voice how valuing yourself first is a must before shining bright for the world.  With this remarkable collaboration and narrative, we aim to fuel confidence in future generations to embrace the moment and seize every opportunity to be the best version of themselves – with SUGAR.”

  • Mitsubishi Electric India welcomes Atsushi Takase as new MD

    Mitsubishi Electric India welcomes Atsushi Takase as new MD

    Mumbai: Mitsubishi Electric India (MEI) has appointed Atsushi Takase as managing director, effective 1 October 2024. With over 36 years at Mitsubishi Electric, Takase has held notable roles, including deputy managing director at MEI and vice president of the transportation systems division in the USA, where he led major projects such as for the New York City Subway. His expertise spans transportation systems and global strategic planning.

    In his new role, Takase aims to enhance MEI’s operational efficiency, promote sustainable growth, and address social issues through business initiatives aligned with the ‘Make in India’ program. Drawing on his market knowledge, he will work to foster innovation and create value for stakeholders.

    “I am excited to join Mitsubishi Electric India at a time when the company is poised for significant growth,” said Takase. “I look forward to working with our talented team to further strengthen our market presence and continue our mission of ‘Changes for the Better’ through technology while prioritizing sustainability.”

    Since its inception in 2010, Mitsubishi Electric India has been a leader in delivering products and solutions for factory automation, elevators, air conditioning, and semiconductors, tailored to local market needs.

    As the company expands in India, Atsushi Takase’s leadership will be crucial in advancing its mission of ‘Changes for the Better,’ ensuring MEI stays at the forefront of technology while addressing societal needs.

  • Mitali Srivastava Hough quits McCann Worldgroup to pursue new ventures

    Mitali Srivastava Hough quits McCann Worldgroup to pursue new ventures

    Mumbai: Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as senior VP and head of planning for the Mumbai office.

    With over 25 years of experience, Hough has worked with leading agencies like DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India. Notably, she was the first planner in Indian advertising to co-found an agency, Utopeia Communicationz, followed by another venture, Equal, specializing in CSR solutions.

    While keeping her future plans intentionally enigmatic, Mitali hinted at her intent to mentor her creative consultancy – The Equal Agency and continue advising various other agencies. “I am deeply grateful for the experiences and relationships I’ve built at McCann. My time there was short but I got the opportunity to work with Prasoon Joshi and some incredible talent and clients across various industries. As I look ahead, I feel a sense of excitement to push my boundaries further. It’s the right moment to explore new horizons, take on new challenges, and pursue my passions in ways I haven’t yet imagined. I look forward to continuing my journey through mentoring and consultancy work, and I’m eager to bring my energy into new collaborations,” she shared.

    In addition to her consultancy work, she is diving into a collaboration with musical maestro AR Rahman, where she will be contributing as a writer on a major project that is an amalgamation of creativity and technology. This partnership, along with her other ventures, marks a new phase in her career, where she will continue to explore the intersection of creativity, strategy, and passion in new and unexpected ways.

  • Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages

    Pizza Hut partners with ITC to add Sunfeast Dark Fantasy & mango beverages

    Mumbai: Pizza Hut and ITC unite for the first time in an exciting collaboration that adds popular Sunfeast beverages, Dark Fantasy milkshake and mango smoothie, to the Pizza Hut menu. The partnership brings together two culinary giants, aiming to enhance the dining experience for food lovers across India with innovative, high-quality additions that cater to evolving consumer tastes.

    Timed perfectly with the festive season, the addition of these indulgent Sunfeast beverages offers a special touch to celebrations. Whether customers are gathering for Diwali or upcoming festivities, the new drinks pair seamlessly with Pizza Hut’s delicious meals. The Dark Fantasy milkshake blends the rich flavors of Sunfeast Dark Fantasy and Belgian chocolate for a creamy treat, while the Mango smoothie combines the sweetness of ripe mangoes with a refreshing tropical twist.

    Pizza Hut India, managing director, Rohan Pewekar shared his excitement: “We are thrilled to broaden our offerings through this partnership with ITC.  The shakes perfectly complement our menu and the moments our customers cherish—whether it’s unwinding with colleagues after work, enjoying a cozy meal with family and kids, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”

    ITC Foods vice president & head – dairy and beverages, Vivek Kookkal added: “Consumer preferences are at the core of all our initiatives and it is our constant endeavour to facilitate unique consumer experiences. With this partnership we are delighted to offer two of our most loved beverages that will perfectly pair with indulgent Pizza Hut dishes. Further, this collaboration is a reflection of  synergies between the two leading food brands  to provide unmatched  experience to the consumers.”

     

  • Hundo Pizza partners with Admatazz for their latest campaign

    Hundo Pizza partners with Admatazz for their latest campaign

    Mumbai: Hundo Pizza has launched a hyperlocal marketing campaign for the launch of its fifth store. The new store that recently opened in Malad, Mumbai, aims at creating buzz using localized and personalised touch of that area.

    To create awareness of this launch, Hundo partnered with Admatazz to create a quirky and memorable hyperlocal campaign. Admatazz built this campaign using Hundo Pizza’s existing fun tone of voice and gave it a local spin. The campaign focuses on fun references to the area of Malad, some potshots at the competition, office culture of the area and even some ads in Gujarati (which is a local language of the locality), with the Hundo style of communication.

    This campaign will be promoted on digital platforms, social media, paid media as well on offline mediums like flyers.

    Speaking on the new campaign for Hundo Pizza, Admatazz founder & chief strategist Yash Chandiramani commented, “The idea behind this activity was to create buzz in the fun and quirky manner that connects with the core TG of the brand. We gave this entire activity a local touch by using references of the preferred language of Malad locality and places nearby.”

    Kabir Moorjani from Hundo Pizza said, “As we enter the Malad area, one of the most active suburbs of Mumbai, known for its food offerings, with our new outlet, we wanted to create a buzz in the neighborhood. With this hyperlocal activity, we are looking to connect to the youngsters who are always on the go and want to grab a quick bite. We have loved the artwork created by Admatazz and the entire approach given to the campaign.”

  • CyberPowerPC India launches ‘Bring Home The Light’ Diwali campaign

    CyberPowerPC India launches ‘Bring Home The Light’ Diwali campaign

    Mumbai: As Diwali lights brighten the season, CyberPowerPC India, a US-based gaming PC brand that entered the Indian market earlier this year, has launched the #BringHomeTheLight campaign. This initiative aims to enhance the gaming experience by offering customers who purchase any PC from the CyberPowerPC website a free CyberPowerPC Elite M1 131 adjustable weight and lighting effects gaming mouse and a CyberPowerPC FPS gaming mouse pad.

    In line with the festival’s theme, gamers can also purchase the HyperX Alloy Core RGB gaming keyboard at a special discounted price with any PC. This keyboard features dynamic RGB lighting effects and a durable frame for extended use.

    CyberPowerPC has also introduced its EZPC module in India, enabling gamers to build custom gaming PCs by selecting from over 25 popular games, including Counter-Strike 2, League of Legends, Valorant, DOTA 2, GTA V, Elden Ring, Apex Legends, Cyberpunk, Fortnite, and PUBG.

    CyberPowerPC India is focused on supporting the growth of the country’s PC gaming market by providing quality gaming experiences through customisable options and exclusive discounts, ensuring access to top gear at competitive prices.

  • Chinese Wok & Bhool Bhulaiyaa 3 collab for a digital campaign

    Chinese Wok & Bhool Bhulaiyaa 3 collab for a digital campaign

    Mumbai: To connect with a broader audience, Chinese Wok, a leading QSR chain in India specialising in Chinese cuisine, has partnered with the upcoming film Bhool Bhulaiyaa 3, marking the brand’s first movie integration. This collaboration aims to leverage the film’s popularity to engage fans and elevate the brand’s presence, creating a fusion of food and entertainment.

    The campaign highlights Kartik’s charm while showcasing Chinese Wok’s authentic Desi Chinese cuisine. This collaboration not only builds excitement for the film but also emphasises the flavors that have made Chinese Wok a favorite among food lovers.

    Chinese Wok founder Aayush Agrawal commented, “We are thrilled to collaborate with Bhool Bhulaiyaa 3! At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful and engaging ways. Partnering with such a highly anticipated film allows us to merge the excitement of cinema with the vibrant flavours of Desi Chinese. This collaboration represents our ongoing efforts to innovate, expand our reach, and create memorable interactions with customers through a blend of food and entertainment.”

    In addition to the campaign, Chinese Wok has launched a cool Instagram filter, ‘Balance the Wok’,where users can balance a virtual wok while collecting Desi Chinese ingredients. This fun, interactive filter blends entertainment with education, reinforcing the bold and authentic flavours that Chinese Wok is known for.

  • Equentis Wealth Advisory Services unveils its ‘Har Ghar Lakshmi’ campaign

    Equentis Wealth Advisory Services unveils its ‘Har Ghar Lakshmi’ campaign

    Mumbai: Equentis Wealth Advisory Services has launched its Diwali campaign, ‘Har Ghar Lakshmi’, recognising modern women as key financial decision-makers. The campaign highlights empowerment, connection, and celebration, showcasing women aged 25-40 who balance personal and professional responsibilities during the festive season.

    Central to the campaign are stories of women in various roles, from a family member engaging in festive card games to a career-focused professional leaving work late, a multitasking mother-to-be, and a homemaker managing finances. These narratives reflect modern womanhood, emphasizing how women balance their ambitions with family traditions. Accompanied by visuals of rangoli-making and family gatherings, the campaign highlights the community and joy women bring to celebrations and financial decisions.

    The campaign is timely, as women now represent 22 per cent of all stock market investors in India, marking significant progress. The number of female investors has grown nearly sevenfold since 2015, highlighting their vital role in shaping the country’s financial future. Through relatable stories and vibrant visuals, “Har Ghar Lakshmi” encourages women to take charge of their financial futures while portraying them as pillars of their homes.

    Equentis CMO Alok Arya said, “The ‘Har Ghar Lakshmi’ campaign is to encourage women to accept the very fact that they are the wealth creators. And we salute the modern Lakshmis who gracefully combine tradition with ambition and light their way to economic freedom and wealth. This campaign also acknowledges the balance these women strike between tradition and ambition where they once hesitated to invest or make financial decisions, they now pull up their socks and confidently navigate the world of investments!”.

    The campaign resonates the sentiment that Diwali is incomplete without ‘Ghar ki Lakshmi’, reminding us of the integral role women play in our lives and communities. This Diwali, Equentis salutes the new-age Lakshmi, the woman who manages her home and family perfectly yet takes control of her financial future. From making investment decisions to leading a family through financial planning, the new-age Lakshmi is truly a beacon of both tradition and modernity.

  • Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India

    Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India

    Mumbai: Snow World Entertainment has appointed Avanish Agarwal as its brand head for Game Palacio pan India. In this role, he will drive the growth and expansion of the gaming business. The company has established a strong presence with three operational restaurants and 14 luxury gaming and bar concepts across India.

    Avanish brings a proven track record in the food and beverage sector, with expertise in operations, marketing, and brand strategy. His innovative ideas and problem-solving skills have consistently delivered strong results throughout his career.

    Snow World Entertainment COO Paramjit Singh Gupta stated, “We are thrilled to welcome Avanish to Snow World Entertainment. We admire Avanish’s ability to bring fresh and bold ideas to the table. His passion for games, experiential events and marketing makes him the perfect fit for our vision of creating unforgettable gaming experiences”.

    Agarwal said,  “I am thrilled to be joining Snow World Entertainment and to have the opportunity to contribute to the growth and success of these iconic brands.” It excites me to work with the incredible professionals at Snow World Entertainment to enhance brand recognition and the game industry. My primary objectives will be to establish a solid brand position in the market, spur expansion, and develop innovative marketing strategies to support the gaming sector and encourage growth. I’m excited to join this journey and contribute to the company’s success.”

    Avanish’s most recent position was at Zoreko, where he oversaw the marketing department, completely rebranded the company, and advanced it in the FEC area. Before Zoreko, he oversaw the marketing department at Nisa Experience-EKAA and KMC. He played a key role in Ekaa, one of Nisa Experience’s restaurants, being included in Asia’s 50 best restaurants. He had previously directed growth and strategy from a business-to-business (B2B) standpoint at Eazydiner and Dineout.