ITV

Category: Media and Advertising

  • Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Mumbai – Johnnie Walker Refreshing Mixer Non-Alcoholic announced the launch of its latest campaign, starring Priyanka Chopra Jonas, in time to celebrate the 25 years of keep Walking brand philosophy. The campaign, titled “Can’t Stand Still”, captures the continuous pursuit of new experiences and milestones, celebrating a new era of luxury for India’s dynamic changemakers.

    Indian youth are rewriting the rules of luxury, moving beyond just exclusivity, and this new idea reflects individuality, bold self-expression, and a desire for experiences that are unique, unapologetic, dramatic, and brimming with vibrant energy. Johnnie Walker Refreshing Mixer Non-Alcoholic, a brand synonymous with progress, freedom, and exploration, is fast evolving to connect with this new wave of luxury connoisseurs.

    “Can’t Stand Still” campaign reflects the ethos of “Keep Walking” – an infectious energy of wanting more from life, to keep discovering, relishing, and keep moving forward. The film embodies restless freedom and brings alive Priyanka Chopra Jonas’ constant evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and many others who come after her, she truly embodies “Keep Walking” – while pushing boundaries, and creating impact globally.

    Speaking about the campaign, Priyanka Chopra Jonas said, “Keep walking always – it’s the approach that I have always believed in and one that has guided me through life’s triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this same energy, inspiring individuals to keep moving and making every moment count. I’m excited to join forces with a brand that matches my passion for living life to the fullest… I Can’t Stand Still… Actually, I won’t.”

    “Johnnie Walker Refreshing Mixer Non-Alcoholic’s new ‘Can’t Stand Still’ campaign is a modern and playful take on luxury and beautifully aligns with the brand’s 25 years of keep walking philosophy with relentless progress and exploration at the heart of it. The campaign is also a celebration of those who, like Priyanka Chopra Jonas, are in constant pursuit of new experiences and adventures, embracing the restless freedom to break rules and create deeper, more engaging lives that disrupt expectations. This campaign celebrates the next generation of cultural pioneers who always keep walking on their own path and shaping the future in exciting, unexpected ways and embracing a journey without a defined end.  We are proud to present a narrative that inspires everyone to keep pushing the boundaries,” said Diageo India VP & portfolio head-luxury, Aparna Deshmukh. 

  • Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Celebrate this Diwali with Sri Mandir’s #YehDiwaliAyodhyaWali

    Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of the Ram Janmabhoomi temple. Sri Mandir will light over 100,000 diyas at Raj Dwar Mandir for the fourth time, establishing it as a signature event for devotees. Through its Deepotsav campaign, #YehDiwaliAyodhyaWali, Sri Mandir aims to bring the essence of Ayodhya closer to devotees, ensuring they feel connected by the spirit of devotion.

    Additionally, Sri Mandir will host a 24-hour live-streamed musical Akhand Ramayan path, allowing participants to immerse themselves in the experience from anywhere. Users can offer diyas and participate in the Akhand Ramayan Path via the Sri Mandir app and website, receiving a video of their diya being lit along with a certificate. This Diwali, the platform aims to bridge distances and enable people to honor tradition while reinforcing its mission to be a trusted platform for accessing temples across India.

    The campaign’s TVC features actress Rupal Patel sharing a moment with her daughter-in-law, discussing the significance of celebrating Diwali in Ayodhya. Rupal expresses her desire to light diyas there for the first Diwali after the temple’s inauguration. Her daughter-in-law mentions the app’s feature that allows them to light diyas, and Rupal urges her to book it. This scene captures the bond between generations and shows how Sri Mandir enables families to celebrate Diwali by bringing the light of Ayodhya into their homes.

    Sri Mandir CEO Prashant Sachan said, “Through #YehDiwaliAyodhyaWali, we are bringing the divine spirit of Ayodhya to everyone’s doorstep. This initiative enables devotees to feel a deep, heartfelt connection to the birthplace of Lord Ram, fostering a sense of unity, hope, and spiritual mindfulness that resonates within each of us this Diwali. The campaign aims to promote the spirit of collective prayer and unity, especially at a time when many people feel disconnected from traditional rituals due to urbanization, digital distractions, and global mobility. By allowing users to actively participate from anywhere in the world, we are fostering inclusivity and preserving cultural heritage. As we light our diyas, we illuminate not only our homes but also our hearts with love and devotion, emphasizing the importance of traditional celebrations, family values, and spiritual mindfulness that are at the heart of Diwali festivities.”

    The campaign emphasises that while not everyone can be physically present in Ayodhya, Sri Mandir offers a meaningful way to connect with cherished traditions. This Diwali, with #YehDiwaliAyodhyaWali, devotees can experience the light and blessings of Ayodhya, bridging the past and present. The campaign includes offering Charnagar items to all the deities at Raj Dwar Mandir and a grand 56 bhog prasad to mark the celebrations. Through Sri Mandir’s digital approach, families can come together in spirit, fostering hope and joy, regardless of their location.

    The #YehDiwaliAyodhyaWali campaign will be promoted across various platforms to maximise reach and engagement. Additionally, the SriMandir app will feature in-app banners and notifications to engage users, with promotions also taking place through popular online devotional forums and communities.

  • Magic Network and Simply Fresh rethink Diwali with a fresh perspective

    Magic Network and Simply Fresh rethink Diwali with a fresh perspective

    Mumbai: Magic Network has teamed up with BN Group’s Simply Fresh to deliver a thought-provoking new ad that shifts the focus from traditional Diwali festivities to an often-overlooked aspect—post-Diwali cleaning. The latest campaign marks a continuation of Magic’s approach to creating narratives around important subsidiary topics, delivering a fresh perspective on the festival’s after-effects.

    In contrast to the usual Diwali ads, this campaign deliberately avoids talking about the festival itself, instead emphasising the importance of community-driven cleaning efforts after the celebrations. By highlighting this issue, the campaign aims to encourage people to come together to ensure that the festivities culminate in a cleaner, more sustainable way.  

    Magic Network co-founders, Mohit Ahuja and Ankur Jain explained the vision behind the campaign: “Our aim has been to channelise consumer attention to aspects which tend to be overlooked. While everyone speaks of pre-Diwali cleaning as an important aspect of the festival, no one has ever spoken of post-Diwali cleaning. The former is done by households for themselves, but the latter should be driven by people for society. Hence our Diwali film does not even talk of Diwali but the after-effects of the festival and how all of us can come together to ensure that the festival culminates in a grand and cleaner way.”  

    BN Group, group CMO, Kiran Giradkar added, “For our brand Simply Fresh, our focus has been not to push product and its benefits but create meaningful content that resonates with society. Our relentless pursuit to bring a ‘fresh perspective’ in storytelling continues. I think Magic has got this aspect of the brand out beautifully.”  

    The ad, created by Piixel Street Filmz and directed by Zaheerali Furniturewalla, is currently live across all brand channels, including YouTube and social media. The film encourages viewers to embrace a fresh approach to sustainability and social responsibility during Diwali.  

  • Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries

    Bigbasket partners with Tanishq for 10-minute Gold and Silver deliveries

    Mumbai: Bigbasket, a Tata Enterprise, has announced an exciting partnership with Tanishq, one of India’s most trusted jewellery brands, to offer exclusive gold and silver coins just in time for Dhanteras. Customers can purchase Tanishq’s Lakshmi Ganesh (999.9 Purity) Silver Coin, 10 g, Tanishq 22 Karat Gold Coin, 1 g, and Tanishq 22 Karat Gold Coin with Lakshmi Motif, 1 g, and have them delivered to their doorstep in under 10 minutes.  

    With Dhanteras being a significant part of Diwali festivities, this partnership offers customers a convenient way to partake in the auspicious tradition of purchasing gold and silver, symbolising wealth and prosperity. Bigbasket’s quick commerce model allows customers across multiple cities in India to easily and seamlessly celebrate Dhanteras, ensuring timely deliveries of high-value items.  

    Bigbasket, chief buying and merchandising officer, Seshu Kumar emphasised the strategic nature of this collaboration: “Our partnership with the Tata ecosystem and in particular the collaboration with Tanishq is very strategic for us. We have always been known as a strong player in food & perishables as a category, however, with such collaborations, we hope that our customers see value in our extended offering – whether it is Gold & Silver coins or electronics or home appliances. This Diwali, bigbasket is committed to fulfill all our customers’ Diwali wish lists in 10 mins.”  

    Tanishq, chief marketing officer, Pelki Tshering added, “We are thrilled to partner with bigbasket to bring our exquisite gold and silver coins directly to customers’ homes. Dhanteras holds immense significance, and through this partnership, we aim to make it easier for people to partake in the time-honoured tradition of purchasing gold, symbolising prosperity and good fortune.”  

    This collaboration highlights bigbasket’s commitment to expanding its offerings beyond traditional groceries, tapping into the growing trend of online purchases for high-value items like gold and silver. The ability to deliver these items within 10 minutes provides an unmatched blend of quality, trust, and convenience, positioning bigbasket as the go-to platform for Diwali essentials this year.  

     

  • Muthoot FinCorp rolls out festive campaigns with SRK

    Muthoot FinCorp rolls out festive campaigns with SRK

    Mumbai: Muthoot FinCorp has launched its festive campaign for business loans and two-wheeler loans, encouraging people to achieve their goals with a missed call.

    Featuring brand ambassador Shah Rukh Khan, the first ad reveals a ‘Superstar Secret’ for making a customer’s dream of owning a two-wheeler a reality with accessible loan options. The second ad provides a ‘Blockbuster Tip’ for business growth, presenting MFL’s Business Loans as a resource for entrepreneurs aiming to reach their goals.

    MFL CEO Shaji Varghese said, “With the launch of our latest festive campaigns for Two-Wheeler and Business Loans, we are reinforcing our commitment to empowering and improving the lives of the common man.”

    He further added, “Whether it is for purchasing a two-wheeler or expanding a business, MFL offers customers choice, convenience, and credibility to get a loan through our Muthoot FinCorp ONE app, as well as through MFL’s approximate 3,700 branches, pan-India. Also, having Shah Rukh Khan as our brand ambassador further strengthens our trust and relatability, allowing us to connect with a broader audience and emphasize the ease of accessing our loan services through just a missed call.”

    The campaigns highlight the simple process of obtaining business and two-wheeler loans by making a call to MFL at 80869 80869. The campaigns will run in three languages across digital platforms, ensuring MFL’s message is communicated effectively to a wide audience. The two-wheeler loan is a product of Muthoot Capital Services, a group company of Muthoot Pappachan Group.

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • ITC Bingo! onboarded as Fankar-E-Kashmir 2024’s title sponsor

    ITC Bingo! onboarded as Fankar-E-Kashmir 2024’s title sponsor

    Mumbai: ITC Bingo! has announced its partnership with Fankar-E-Kashmir as the title sponsor, supporting an initiative to preserve and promote Kashmir’s folk and Sufiana music traditions and provide regional youth with opportunities in the music and cultural industries. The event is taking place on 26 October 2024, at the Sher-i-Kashmir International Convention Center (SKICC) in Srinagar.

    With deep-rooted influences from Persian, Sufi, and Central Asian cultures, Kashmir’s music faces a risk of fading away. Fankar-E-Kashmir seeks to preserve this heritage by giving young artists a platform to showcase their talent and gain recognition. Bingo!’s involvement reinforces its commitment to supporting local artisans and creating avenues for emerging artists.

    The event features a live talent hunt music contest, workshops on intellectual property rights and sound technology, and a grand finale performance by a renowned artist. Winners will receive cash prizes of Rs 25,000 for first place, Rs 15,000 for runner-up, and Rs 2,000 for all participants. Additionally, the winner will have the opportunity to become a ‘Bingo! artist’, with Bingo! producing and promoting their original song for a Bingo! Tedhe Medhe music video.

    ITC Foods VP, head of marketing snacks, noodles and pasta, Suresh Chand said, “ITC has a long and rich tradition of supporting our nations’ musical heritage with the ITC Sangeet Research Academy. We are working on developing interesting regional musical content for our brands, such as Bingo! Tedhe Medhe and Bingo! Mad Angles. We are proud to be a part of this exciting event which celebrates the musical tradition of Kashmir and provides a platform for the youth of the region to showcase their talent”

    The event is organised in collaboration with ShowCase Events, The Eagle, and The Rabab Academy, organisations dedicated to conserving and promoting India’s rich folk music traditions. With an eminent jury comprising legendary Kashmiri musicians Gulzar Ganaie, Ustad Abdul Rashid Hafiz and Noor Mohammad, the event is set to be a remarkable celebration of culture and talent.

    The Eagle founder Angelina Fernandes said, “I have been closely working with multilingual national and international award-winning artists and my curiosity for Kashmiri talent brought me on to be passionately involved with Fankar-E-Kashmir”.

    “Folk Music is very close to my heart, and I want to be able to do whatever I can to help keep it alive,” said ShowCase Events (a company that has worked towards promoting artists) chief executive Nanni Singh.

    Music Journalist and The Rabab Academy founder Nazir Ganaie said, “Being a Kashmiri myself and a musician, I feel for our dying art and want to help with initiatives such as this to conserve it.”

    Workshops will be held from 10:00 am onwards, followed by the live talent hunt contest from 4:00 pm to 7:00 pm, culminating in the grand finale performance. The event promises to be an unforgettable experience, filled with music, learning, and celebration.

  • BHIM partners with CRY for ‘Meethi Diwali’ campaign

    BHIM partners with CRY for ‘Meethi Diwali’ campaign

    Mumbai: NPCI BHIM Services Ltd. (NBSL), a wholly owned subsidiary of National Payments Corporation of India (NPCI), has launched a campaign, ‘Meethi Diwali’, in association with CRY (Child Rights and You). The campaign aims to bring the sweetness of the festivities to underprivileged children across India by contributing a box of sweets for every ten transactions completed via the BHIM app.

    The ‘Meethi Diwali’ campaign seamlessly integrates digital payments with a social cause, helping the BHIM app users to contribute to a meaningful initiative while enjoying the convenience of cashless payments. The campaign encourages the users to participate for the cause without altering their everyday behaviour, simply by using the BHIM app for their regular payments.

    NBSL chief business officer Rahul Handa, said, “BHIM is keen on making a difference in the lives of people by promoting inclusion through digital payments and beyond. The ‘Meethi Diwali’ campaign guarantees every transaction is an act of kindness and spreads happiness. As we celebrate with purpose, we also take pride in strengthening India’s sovereign digital payment framework, building a future where technology and compassion go hand in hand.”

    The campaign highlights the ease and security of BHIM’s UPI platform and let users contribute to a social cause that resonates with the ethos of Diwali—spreading joy, love, and togetherness. It features a captivating and colourful short film, reflecting the joy of giving in the festive season.

  • Elver unveils #GharAaneKaTyohar campagin to Celebrate Diwali

    Elver unveils #GharAaneKaTyohar campagin to Celebrate Diwali

    Mumbai: Elver has announced the launch of its new campaign, #GharAaneKaTyohar, this Diwali. Crafted by the in-house production team, this emotionally resonant campaign captures the essence of family, love, and the joy of togetherness that define the festival of lights, while celebrating the unifying power of audio.

    The brand film features a touching story of a devoted single father eagerly awaiting his daughter’s return for Diwali. When he learns  she can’t make it home, his excitement shifts to disappointment. However, a heartfelt gift from her—a pair of Elver earbuds—serves as a poignant symbol of their connection. As he puts on the earbuds and listens to a cherished voice note from his late wife reminiscing about their daughter’s childhood, the warmth of her words and the music that fills the space evoke cherished memories and the nostalgia that defined their moments together.

    The climax of the narrative is a touching reunion with his daughter that serves as a powerful reminder of the true spirit of Diwali: that love and togetherness can overcome any obstacle. The #GharAaneKaTyohar campaign encourages viewers to cherish their loved ones, reinforcing that the essence of home is found in the connections we share, no matter where we are.

    Commenting on the campaign, Elver brand manager Harsh Bhandari said, “#GharAaneKaTyohar beautifully embodies the spirit of Diwali—uniting families and celebrating the bonds of love that tie us together. At Elver, we believe that audio has a unique power to enhance these cherished moments. Our Elver earbuds allow you to immerse yourself in the sounds of your memories, from heartfelt voice notes to your favorite songs, creating an intimate connection that transcends distance. This Diwali, we invite everyone to celebrate not just the festival of lights, but also the joy of reliving precious memories and feeling closer to our loved ones through the magic of sound.”

    The campaign will be promoted across all digital platforms, including YouTube and Meta. It aims to resonate with audiences by highlighting the emotional connections that transcend distance, time emphasizing that true celebration is rooted in love and family.

  • Sabhyata’s campaign encourages workplaces to support new mothers

    Sabhyata’s campaign encourages workplaces to support new mothers

    New Delhi:  Sabhyata unveiled its latest Diwali campaign, #CelebratingMotherhood. Known for spotlighting the essence of womanhood through their festive campaigns, Sabhyata takes it further this year by focusing on motherhood—highlighting the importance of supporting new mothers and creating empathetic work environments that foster their growth.

    The campaign film, starring the talented Mahathi Ramesh (Kho Gaye Hum Kahan, Unpaused) and seasoned actor Gagan Dev Riar (Scam 2003- The Telgi Story) is set against the vibrant backdrop of Diwali. It captures a heartwarming interaction between a manager and Chhavi, a driven employee returning from maternity leave to lead a project. In a candid conversation, the manager enquires about her frequent visits to a storage room, unaware that it is the only private space she can find to pump breast milk for her baby. The film delicately explores the guilt many ambitious mothers feel while balancing their careers with personal responsibilities, underscoring the challenges new mothers face in environments lacking adequate support.

    In a touching turn of events, the manager sends Chhavi back to the storage room to retrieve some personal items. When she arrives, she finds the room transformed into a Mother’s Room, complete with a Sabhyata Gift bag and a card wishing her luck on the new project—an act of accountability and celebration, acknowledging the overdue need for such a space.

    Through #CelebratingMotherhood, Sabhyata aims to shed light on the challenges new mothers encounter in today’s India, emphasising the role that workplaces and society can play in supporting their well-being. The campaign also subtly celebrates modern Indian women’s love for ethnic wear at the workplace, reflecting the brand’s ethos.

    Sabhyata marketing head Chayan Verma shared his thoughts on the campaign: “At Sabhyata, celebrating the strength and beauty of womanhood has always been at the heart of what we do. This campaign addresses a real issue faced by working mothers—privacy and support at the workplace. While maternity leave is important, it’s often not enough to help women transition smoothly back into their careers. The idea for this campaign came from conversations with mothers who struggled to find private spaces to pump breast milk. This affects their ability to fully reintegrate into the workforce despite their commitment. We believe it’s essential for organisations to foster an empathetic environment that supports new mothers, empowering them to succeed. Through this campaign, we hope to spark conversations that drive meaningful change.”

    P se Picture director Manish Sharma said  “While writing this story I realised that corporate culture often overlooks the full reality of a working woman’s life. But when a workplace truly cares and supports her role as a mother, she thrives—and so does the company. It’s time we reimagine what success looks like for working mothers.”

    The campaign adopts a digital-first approach and will be promoted across all of Sabhyata’s social media platforms. Additionally, the video will be screened at Sabhyata stores nationwide to ensure the message reaches customers directly.

    This heartfelt campaign reflects Sabhyata’s ongoing commitment to celebrating life’s pivotal moments while advocating for progressive change that uplifts women.