ITV

Category: Media and Advertising

  • Zing launches #Apnichoicessechamko campaign

    Zing launches #Apnichoicessechamko campaign

    Mumbai – Zing is set to brighten the festive season with campaign, #Apnichoicessechamko. Aiming to make a meaningful impact, the campaign highlights the importance of personal victories achieved through everyday choices, celebrating how even the smallest decisions, rooted in self-belief and perseverance, contribute to a life filled with true joy and purpose. The campaign reminds us that, just like Diwali lights up our lives, our own choices can lead us toward lasting happiness and fulfilment, embodying the festive spirit of transformation and renewal.

    The new promo presents a powerful narrative that resonates with young audiences, drawing parallels to the teachings of the Ramayana, where good triumphs over evil. It highlights relatable moments of self-discipline and resilience in the lives of young individuals, who face modern distractions and challenges yet choose to stay true to their goals. This message of staying grounded despite life’s hurdles reflects the essence of Diwali’s light—symbolizing the gradual but sure triumph of positive choices over challenges. Through these small, steadfast victories, Zing’s campaign shines a spotlight on the youth’s potential to not only transform their lives but also inspire those around them.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zing! (@zingtv)

     

    Commenting on the campaign, Zing business head,  Pankaj Balhara said, “Diwali, with its roots in ancient scriptures, symbolizes the ultimate triumph of light over darkness. With #Apnichoicessechamko, we are connecting this timeless message to today’s world, encouraging our young audience to discover strength in their own positive choices and to recognize the lasting glow they bring to their lives and the lives of others. Our viewers face unique pressures in today’s world, but we believe that with consistency and courage, they can illuminate their lives and those around them. We are thrilled to present this message of empowerment, which also reflects the wisdom of our cultural heritage.”

  • Gulf Oil Lubricants India appoints Abhijit Kulkarni as chief commercial officer

    Gulf Oil Lubricants India appoints Abhijit Kulkarni as chief commercial officer

    Mumbai: Gulf Oil Lubricants India, a prominent player in the lubricants industry has appointed Abhijit Kulkarni as chief commercial officer (CCO). With over two decades of diverse experience across top-tier MNCs including Unilever, Castrol and Coca Cola, Kulkarni brings a wealth of expertise in strategic marketing, brand development, sales, and general management. In his new role, he will assume responsibility for overseeing Gulf Oil’s B2C and B2B business segments (excluding OEM), synergy, and marketing, and will report directly to Gulf Oil Lubricants India MD & CEO Ravi Chawla.

    Kulkarni joins Gulf Oil from Unilever, where he held leadership roles over 16 years, including cluster general manager for Thailand, Malaysia, Singapore, and Vietnam in the FMCG major’s ice cream division with P&L responsibilities. He led initiatives like revitalizing Unilever’s Thailand ice cream business and introducing brands like ‘Magnum’ in India. His experience in driving growth, portfolio management, and team building will support Gulf Oil’s channel business and align it with the company’s commercial goals.

    Chawla said, “We are delighted to welcome Abhijit Kulkarni to Gulf. His extensive leadership experience and proven track record in delivering accelerated business growth by driving brand, sales & marketing initiatives & contributing to the strategic agenda make him a valuable addition to our team. With his deep expertise across markets and sectors, I am confident that Mr. Kulkarni will bring fresh energy in our B2C and B2B profitable growth trajectory as we continue to expand our market shares.”

    Kulkarni said, “Gulf is an aspirational brand and its strong legacy and brand presence offer a unique opportunity to contribute to the company’s growth story. The company’s commitment to continuous innovation and excellence makes it an exciting time to join the organization. I look forward to working with the passionate team at Gulf Oil to deliver value to our customers, partners, and stakeholders.”

    Kulkarni holds an MBA from Symbiosis Institute of Business Management (SIBM) and a Bachelor of Engineering from Government College of Engineering, Pune (COEP). His diverse leadership roles in both Indian and international markets have equipped him with a unique perspective on driving business success in dynamic environments.

  • Fortune unveils #DiwaliKaFortune campaign with AR filter

    Fortune unveils #DiwaliKaFortune campaign with AR filter

    Mumbai: Adani Wilmar’s flagship brand Fortune Foods has launched the #DiwaliKaFortune campaign for Diwali, introducing an augmented reality (AR) filter that allows users to create and share personalised festival greetings with a ‘Diwali Special Ghar Ka Khana’ theme.

    Through a dedicated microsite linked on Fortune Foods’ social media channels and shared by influencers, users can select a Diwali dish, visualize it on their tabletop in AR, and compose a wish including the word ‘Fortune’. They can then capture and share the image on social media, tagging @FortuneFoods to enter for a chance to win prizes.

     

     

    Fortune Foods has collaborated with food, lifestyle, and family influencers to extend its reach and encourage a wider audience to participate. This initiative aligns with Adani Wilmar’s aim to combine tradition with innovative engagement for Diwali.

    diwalikafortune

  • TVS Raider invites bikers to experience ‘Call of the Wicked’

    TVS Raider invites bikers to experience ‘Call of the Wicked’

    Mumbai: TVS Raider has launched a bold campaign titled ‘Call of the Wicked’, inviting riders to unleash their inner ‘wicked’ and feel the ultimate thrill of the ride. Conceptualised by FCB Kinnect, the campaign embodies the brand’s spirit of embracing one’s most wicked self, powered by the brand’s all-new iGO feature and upgraded performance.

    In a captivating film designed for Gen Z thrill-seekers who crave speed, power, and individuality, this film is a cinematic masterpiece which takes viewers on an adrenaline-fueled journey through a vibrant cityscape, showcasing the stylish new look and standout features of the TVS Raider. Inspired by superhero lore, the film evokes the feeling of riding to answer the ‘call of the wicked’.

    FCB Kinnect & FCB/SIX India CEO Rohan Mehta said, “A truly powerful idea speaks volumes, even in silence. By transforming a sharp insight into a cinematic experience, we’ve captured the bold spirit of the TVS Raider in a way that’s as unforgettable as the ride itself.”

    FCB Kinnect group executive creative director (South) Nishant Pratap added, “The new Raider epic is a pure adrenaline kick at 24 frames a second. Our intent was to stay true to our wicked roots and celebrate the million-plus Raiders out there. Being the fastest in its class, skinned in the spanking-new Nardo Grey, we just had to make a film that deserves announcing its arrival.”

    The campaign is live across digital and television.

  • Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Netflix India unveils its Diwali campaign ‘Har Parivaar Ke Liye’

    Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand film titled ‘Har Parivaar Ke Liye’,  is an ode to the power of stories in bringing people together. It reflects how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high-quality and emotionally resonant stories.

    Whether it’s a busy train, a boys’ hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.

    Netflix India VP – marketing Srivats TS said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”

    The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

    Toaster CCO Ira G added, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was – where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today ‘what are you watching’ is the new ‘khaana khaya kya’. With this film, we’re celebrating all the beautiful connections we make.”

    The campaign uses relatable moments and vibrant visuals to highlight Netflix as a friend who introduces audiences to unforgettable characters, stories, and shared experiences. It will be amplified across digital, TV, OOH and in-cinema.

    This Diwali, Netflix celebrates not just the family you watch with, but everyone who watches with you.

  • CityKart launches ‘Dilon Ka Tyohar’ campaign

    CityKart launches ‘Dilon Ka Tyohar’ campaign

    Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its family-oriented, value-focused customers. This campaign includes a 360-degree marketing approach using online and offline channels to expand reach and brand awareness.

    CityKart is actively present on social media platforms with AI-powered, animated & product video and collaborations with over 60 regional influencers in Uttar Pradesh, Bihar, and Assam. On the ground, CityKart is boosting visibility with branding in high-traffic areas, such as railway stations, billboards, and newspapers, alongside roadshows and leaflet distribution in rural communities in Uttar Pradesh and Bihar.

    The brand is further connecting with local audiences by sponsoring regional events across 50-plus cities and hosting in-store activities like selfie points, quizzes, and interactive programs. The campaign also includes targeted promotions with cashback offers and a ‘Bill Buster Offer,’ rewarding purchases of ₹1,999 with an assured gift. With this blend of digital and offline strategies, CityKart aims for a 30-50 per cent sales increase this festive season.

    CityKart director Sudhanshu Agarwal said, “We endeavour to reach out to the communities through numerous ways. Hence, this year, we have initiated a strong multiplatform, integrated outreach strategy leveraging both offline and online channels. For us, the Festival period is much about bringing people together. Our ‘Dilon Ka Tyohar’ campaign celebrates the emotions and values associated with this beautiful festival. Through our various value propositions, we try to add to the festive fervour and create a memorable shopping experience for our customers.”

  • Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Muthoot Finance unveils ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign

    Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings beyond gold loans, including gold overdraft loan, personal loan, and loan against property.

    This initiative aims to educate customers about the convenience of these loan products and reinforces Muthoot Finance’s commitment to inclusive financial solutions. Each ad features Bachchan delivering key messages about the benefits of these offerings.

    The Muthoot Group joint MD Alexander George Muthoot said, “With its rich and unmatched legacy of more a century, Muthoot Finance has positively impacted the lives of millions of customers through its plethora of products and services. Our new campaign not only highlights the brand’s leadership in the Gold Loan segment but also offers a sneak peek into the diverse offerings. Our goal is to be a one-stop financial supermarket for our customers’ diverse credit requirements. These innovative products such as gold overdraft, personal loan and loan against property coupled with our strong presence Pan-India, reinforces our position as a diversified financial services conglomerate to serve millions of customers every day.”

    The first film focuses on leveraging gold assets with an overdraft facility, charging interest only on the withdrawn amount, ideal for business owners. The second film highlights the quick process for personal loans to meet financial needs. The third film emphasises loan against property, enabling customers to secure larger loans by leveraging real estate for their goals.

    The Muthoot Group senior general manager – marketing and strategy, Abhinav Iyer said, “While Muthoot Finance has widely been recognised for its gold loans, the ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ campaign is a strategic effort to popularize our other loan products too. With Mr. Amitabh Bachchan’s charismatic presence in these films, we hope to resonate with our diverse customer base and demonstrate how the versatility of our loan products can truly transform their financial decision-making. Each ad film has been crafted to connect with our audiences on a personal level and we are confident that this campaign will reinforce our brand’s position as a trusted leader in the financial services space.”

    Muthoot Finance operates over 6,759 branches and serves more than 2.5 lakh customers daily, earning the title of India’s number one Most Trusted Financial Services Brand for eight consecutive years, according to TRA’s Brand Trust report. Building on this trust, Muthoot Finance’s new campaign emphasizes that while gold loans are notable, their other credit solutions also offer exceptional value and reliability.

  • Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Edelweiss Mutual Fund launches ‘Bachpan Waali Diwali’ campaign

    Mumbai: Edelweiss Mutual Fund has released a digital film titled ‘Bachpan Waali Diwali,’ evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times when family gatherings, homemade sweets, handmade décor, and the tradition of lighting diyas and performing Lakshmi puja embodied the true spirit of the festival, inviting viewers to rethink the real meaning of prosperity beyond just money.

    Edelweiss Mutual Fund MD & CEO Radhika Gupta said: “Usually one is asked to start an investment during Diwali. We are urging people to think if investing should only be in money. Is prosperity only related to money? We want to bring your attention to the simple things we did during Diwali. Remember the ‘Bachpan waali Diwali’.”

    The ‘Bachpan Waali Diwali’ campaign is live across Edelweiss Mutual Fund’s digital and social media platforms.

    “Diwali is a time of abundance, and this campaign encourages us all to look beyond monetary wealth and embrace the priceless joys that make life truly meaningful. Priya Malik beautifully brings this message to life with grace and sincerity. We’re grateful to Edelweiss Mutual Fund for inviting us to be part of such a heartfelt campaign,” Punctuate Productions co-founder & creative director Saloni Surti.

  • Gillette India Ltd. appoints Srividya Srinivasan as its chief financial officer

    Gillette India Ltd. appoints Srividya Srinivasan as its chief financial officer

    Mumbai: Gillette India Ltd announced the appointment of Srividya Srinivasan as the company’s chief financial officer effective 1 November 2024. Srividya is taking over the role from Gautam Kamath, who will  be moving onwards to his new assignment as vice president – corporate strategy in the P&G Global Headquarter.

    Srividya brings a diverse and rich experience in various finance roles across a career spanning 19 years. She joined P&G  in 2005 in the United States of America and has since worked across various roles delivering outstanding results for  several P&G businesses as well as serving various markets, including USA, Latin America, Philippines. An alumnus of  Darden School of Business, University of Virginia, Srividya currently is the vice president & head of global business  services and global external reporting in P&G Philippines.  

    Speaking about her new role, Srividya Srinivasan said, “I am thrilled and deeply humbled to kickstart the next phase of  my journey with P&G and coming back to India. This role is a never-before opportunity for me, to work with various  stakeholders to bring our integrated growth strategy to life and contribute towards delighting our consumers with  superior propositions and growing our business. These are exciting times, and I look forward to contributing to the  growth of P&G in India and working towards making peoples’ lives better in small but meaningful ways, every day – together with our people who are the backbone of this organisation.”

    Speaking on the occasion, Gautam Kamath said, “It has been an absolute honour and a privilege to serve as the CFO for  Gillette India Limited. The last 3.5 years have been rewarding and full of immense learnings, working with various  stakeholders of the business to bring our integrated growth strategy to life in our commitment to deliver exceptional  results. As I extend a warm welcome to Srividya, I am confident that we will scale new heights of business and people  growth. I am only optimistic about what the future holds.” 

  • Platinum Outdoor executes OOH campaign for Being Human Clothing

    Platinum Outdoor executes OOH campaign for Being Human Clothing

    Mumbai: Platinum Outdoor, the outdoor specialised unit of Madison World, executed an OOH campaign for Being Human Clothing, a fashion forward retail brand. Campaign focus is its latest sustainable denim collection campaign, ‘Do it in Denim.’

    Platinum Outdoor strategically aligned the campaign with the pre-festive period, ensuring visibility across high-traffic zones. For planning, Platinum mapped media in proximity to the stores. The 12-day campaign is currently across 11 cities with over 150 OOH units supported by innovation and dynamic DOOH.

    Platinum Outdoor associate VP West Irshad Chippa commented, “Our goal was to create a high-impact, festive-season campaign that not only announced the new sustainable denim collection but also increased the store footfall. The dynamic ‘catalogue’ concept curated by our creative team for DOOH formats has added a fresh dimension, engaging the audience with visually appealing content.”