ITV

Category: Media and Advertising

  • Mobec launches #ChargeCleanThisDiwali campaign

    Mobec launches #ChargeCleanThisDiwali campaign

    New Delhi– Mobec announced the launch of its latest campaign, #ChargeCleanThisDiwali. This initiative aims to create awareness around sustainable energy and encourage environmentally-friendly practices during the Diwali season, a time when pollution levels in cities across India often rise significantly due to increased festivities and seasonal smog.

    The #ChargeCleanThisDiwali campaign will be launched on Mobec’s Instagram platform, engaging users with impactful content that understands the urgent need for clean energy practices. The campaign invites the community to take an active role in reducing pollution by choosing electric vehicles (EVs) and opting for renewable-powered charging solutions. Through educational posts, interactive stories, and powerful visual content, Mobec aims to highlight how the choice of EVs and sustainable energy can be a meaningful way for individuals to reduce their carbon footprint during this season.

    “Diwali is a time of joy and togetherness, but it also brings a surge in pollution and smog levels, which can impact our health and the environment,” said Mobec CEO & founder Harry Bajaj. “With #ChargeCleanThisDiwali , Mobec is appealing to people to consider clean energy alternatives. Every choice to switch to EVs and to prioritize renewable energy sources for charging is a step towards a cleaner, healthier future for our communities.”

    As part of the campaign, Mobec is also offering a platform for EV owners to share their stories and experiences on social media, inspiring others to make the switch and embrace clean energy solutions.

  • Homesfy launches ‘Sapno Ka Gullak’ campaign

    Homesfy launches ‘Sapno Ka Gullak’ campaign

    Mumbai: Homesfy has launched its ‘Sapno Ka Gullak’ campaign, capturing the journey of a middle-class family’s dream of home ownership. Set in Mumbai, the campaign shows parents breaking their savings each Diwali to support their son’s aspirations. In return, the son expresses his gratitude by gifting them their dream home, honoring their lifelong sacrifices.

    “Homesfy stands by the belief that a home is not merely four walls; it is a culmination of love, dreams, and sacrifices,” said Homesfy.in and Mymagnet.io CEO & founder Ashish Kukreja. “With ‘Sapno Ka Gullak,’ we’re not just celebrating Diwali but honouring every parent’s quiet sacrifices. At Homesfy, we are committed to making dreams come true, walking every step with our clients in their journey towards a place they can truly call home.”

    Buying a home in Mumbai is a major challenge for the middle class due to soaring prices and limited options in prime locations, with property rates increasing nearly 10 per cent over the past year. Despite these hurdles, homeownership remains a lifelong dream, requiring years of sacrifice and savings. The ‘Sapno Ka Gullak’ campaign highlights the emotional journey of homebuying: each Diwali, parents prioritise their son’s needs, and now he fulfills their dream of a home, honoring their years of love and sacrifice.

  • L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    L’Oréal Paris and &TV collaborate to inspire hair care during festival celebrations

    Mumbai: L’Oréal Paris announced a new initiative in collaboration with &TV, designed to emphasise the significance of a daily hair care routine during Indian festivals when everyone desires beautiful hair. In today’s challenging environment, prioritizing hair health amidst stress and fluctuating weather conditions has never been more essential. Since its launch last year, L’Oréal Paris has garnered significant appreciation and is now deepening its connection with the Uttar Pradesh market. To cultivate a loyal consumer base, L’Oréal has selected Angoori Bhabhi from &TV’s cult comedy Bhabiji Ghar Par Hai as its brand ambassador. This unique partnership will showcase a remarkable twist, as Angoori Bhabhi unveils her veil for the first time, revealing her long, shiny hair—a well-kept secret shared exclusively with viewers.

    The campaign features Angoori Bhabhi, celebrated for her relatable charm, confidently flaunting her beautifully hydrated hair, and sharing the benefits of the L’Oréal Paris Hyaluron Moisturise Shampoo, Conditioner, and Night Cream, with a focus on raising awareness about the importance of hair hydration, especially during the festive season. With her light-hearted appeal, she emphasizes the importance of regularly using this product trio to maintain soft, shiny, and vibrant hair. To amplify the campaign’s cultural relevance, L’Oréal Paris and &TV have woven this haircare routine into the storyline of the popular show Bhabiji Ghar Par Hai.

    Following this you will see, Anita and Angoori Bhabhi exchange hair care secrets in a special Karva Chauth episode, emphasizing L’Oréal’s Hyaluronic Moisturise haircare range as essential components of their festive self-care rituals while showcasing how hydrated, beautiful hair elevates their overall festive look.

    This integrated campaign will be promoted across Zee’s Channels. L’Oréal Paris reinforces its message of achieving healthy, hydrated hair while encouraging Indian women to embrace a daily haircare routine. The campaign empowers women to ‘unveil their true beauty with effortlessly natural, beautiful hair’ with L’Oréal Paris, underscoring the power of content-driven marketing to connect brands with their audiences.

    Commenting on the partnership, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, ZEEL, said, “Every character on Zee possesses a unique charm and narrative that fosters a loyal following over time. Among them, &TV’s Angoori Bhabhi stands out as one of our most beloved figures, wielding undeniable influence over millions across the HSM belt. Our collaboration with L’Oréal, featuring Angoori Bhabhi, allows us to weave a compelling story that resonates deeply with our audience, seamlessly integrating the brand’s message into the cultural landscape. With the strength of the Zee Network and our character-driven marketing approach, we aim to inspire millions of women to embrace hydration and consistency in their haircare routines with L’Oréal Paris. This initiative not only drives brand affinity and consumer engagement but also highlights the significance of self-care during festive celebrations.”

    L’Oréal Paris India general manager Dario Zizzi added, “At L’Oréal Paris, we believe that everyone deserves to have beautiful, healthy hair and flaunt it especially during festive occasions. This exciting partnership with &TV and Angoori Bhabhi allows us to connect with our consumers in Hindi Speaking markets on a deeper level, sharing the importance of a daily haircare routine with L’Oréal Paris Hyaluron Moisture range. Angoori Bhabhi’s unveiling of her ghunghat is a symbolic gesture, made in the spirit of empowering women through beauty backed by science, a cause that L’Oréal Paris has always been deeply committed to. We’re thrilled to be a part of this cultural moment, empowering women to be their best and celebrate their beauty with confidence.”

    Wavemaker chief client officer & office head, West, North & East, Shekhar Banerjee said, “Through this collaboration, L’Oréal Paris continues to empower women reminding them that self-care is not just a ritual but a celebration of beauty, especially during special occasions and encouraging them to embrace their natural beauty. This execution beautifully embeds L’Oréal Paris Hyaluron Moisturise range part of Angoori Bhabhi’s charm, we are not only connecting with viewers emotionally but also educating them about the benefits of consistent hair hydration.”

     

  • Laxmi illuminates Times Square with heartwarming Diwali campaign

    Laxmi illuminates Times Square with heartwarming Diwali campaign

    Mumbai: With Diwali approaching, Laxmi, a South Asian brand in the US, launched a new commercial campaign in Times Square on 19 October. Featuring actors Noel Sean and Payal Radha Krishna, the ad captures the spirit of celebrating Diwali away from home.

    The narrative follows an Indian couple living abroad, where the wife turns her husband’s homesickness into joy by inviting Indian students to join their celebration, centered around Laxmi’s authentic food. This story resonates with students celebrating Diwali away from their families and reinforces the brand’s promise: ‘Laxmi Hain Na’.

    Founded in 1972 by GL Soni to bring authentic home-cooked flavors to the South Asian community, Laxmi began with essential grocery items and has expanded into a comprehensive food brand. In addition to its core products—Basmati rice, Atta, spices, dals, Sona Masoori, and other dry groceries—Laxmi now offers a wide range of convenience and frozen foods designed for South Asian consumers abroad, enabling them to enjoy authentic ethnic meals conveniently.

    HOS Global Foods president Neil Soni and COO Amrapali Soni said, “For over 50 years, Laxmi has been essential in connecting the South Asian community with their culture and traditions through authentic ethnic foods. As we expand into convenience foods, our goal is to also cater to the student population living independently, allowing them to savor the flavors of home even when they’re away.

    VP of marketing Suhasinee Patil stated, “Through this Diwali campaign, we reaffirm the message that Laxmi embodies the feeling of home for our community. For over 50 years, Laxmi has been an integral part of South Asian households, a partner in every celebration and the everyday moments of life. By embracing the spirit of Diwali, the new TVC seeks to honor this special season while reinforcing the bonds of love and unity that connect families and friends through food and tradition.”

    This TVC will also be broadcast on major networks like Sony TV, Aapka Colours and distributed across digital platforms. 

  • Zee promotes Chandni Mathur to director of corp comm

    Zee promotes Chandni Mathur to director of corp comm

    Mumbai: Zee Entertainment Enterprises has promoted Chandni Mathur to director of corporate communications, after her role as associate director of corporate communications.

    With nearly seven years at Zee, she has held key positions, including associate director and senior manager, where she developed effective strategies and enhanced media relations.

    Mathur began her career as a business journalist and has over seven years of experience in media, advertising, and marketing. She has also worked with organisations such as Financial Express, Radioandmusic.com, and Focus TV.

  • L&T secures major orders in Middle East and Africa for power transmission

    L&T secures major orders in Middle East and Africa for power transmission

    Mumbai: Larsen & Toubro’s Power Transmission & Distribution (PT&D) business unit has secured significant new orders in the Middle East and Africa to enhance high-voltage electricity grids. The orders encompass turnkey solutions, including an advanced energy management system for a nationwide electricity network.

    One of the marquee projects involves a consortium-led venture with an original equipment manufacturer to establish Kenya’s new National System Control Centre. This critical infrastructure hub will streamline the integration of diverse power sources and optimise power dispatch through a merit-based system, ensuring stable and efficient power flow across the nation. Additionally, a back-up energy management system will be implemented at a separate location to safeguard grid stability.

    In Saudi Arabia, L&T has been awarded contracts for the construction of high-voltage transmission lines, while additional gas insulated substation (GIS) orders have been secured as part of an ongoing power system expansion in Qatar.

    This series of new contracts emphasises L&T’s proven capabilities in transmission and distribution projects, coupled with advanced digital energy solutions to support a stable, reliable grid across regions with varying energy demands.

  • Metro Shoes honours modern masculinity in festive campaign film

    Metro Shoes honours modern masculinity in festive campaign film

    Mumbai: Metro Shoes’ latest campaign, ‘Takes You to the New,’ is redefining the narrative of modern masculinity in India by celebrating men as equal partners in progressive relationships. Created by Talented, this thought-provoking campaign film brings to light the small and meaningful ways men break societal barriers to support equality, open communication, and shared decision-making in relationships.

    In a refreshing portrayal of camaraderie and growth, the film underscores how modern Indian relationships are embracing individual growth and a balanced approach to shared responsibilities. At the heart of this evolving relationship is a man who embodies empathy, vulnerability, and strength—qualities that make him a true partner. Set to an upbeat soundtrack and featuring Metro Shoes’ latest footwear collection, the film captures the couple’s natural chemistry in a range of joyful moments, reflecting the brand’s celebration of modern, festive, and wedding season styles.

    Metro Brands Ltd., president, Alisha Malik explains, “This film reaffirms Metro’s role in the lives of our customers, showing them the way to new, uncharted, but essential territories. The Metro man is secure, progressive, and is an agent of change. He leads by example, unperturbed by social conditioning. And this film highlights his role from small to pivotal moments in their journey. With Take you to the new, our constant endeavour is to showcase the lived experiences and unique perspectives of modern Indians which connects with our customers on a personal level.”

    Talented, founding member and creative, Pooja Manek adds, “Sebestian and Anuja are not crazy in love, they are calm in love–clear about their place in the world, their boundaries with in-laws and extended family, and immensely secure in this partnership. That’s what mature love does. And that’s how secure men in a relationship behave. The film also reimagines what is considered the ‘natural’ destiny for a married couple in India and showcases the power of collective agency and reproductive choice, driven by not just the woman, but the couple together.”

    Director Ria Singh remarks, For me this film is a celebration of what love truly means. It is an intimate, tender portrayal of love, soft masculinity and healthy relationships built on equality. Our aim was to show love that has been built on respect and agency. Pooja’s script gave us a chance to shift the gaze on men in this micro feminist tale and I was lucky to have the most incredible team who got together to bring this incredible script to life. To make sure we do this right, we had Intimacy director Neha Vyas hold a workshop with our actors a day before the shoot. It helped bring out the chemistry and the vulnerability while making sure they felt safe on set.”

  • Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’

    Dabur Herb’l brings festive cheer with ‘Battisi Mat Dikha’

    Mumbai: Dabur Herb’l recently launched the Instagram podcast series called ‘Battisi Mat Dikha,’ where humor meets restraint in a unique, playful format. This campaign has been conceptualised and executed by Tonic Worldwide.

    The Diwali edition promises to bring festive cheer while challenging participants to keep a straight face amidst the worst dental jokes imaginable. With this series, Dabur Herb’l not only taps into subculture themes as a creator but also breaks away from the conventions of traditional oral care branding, as reflected in the quirky title.

    Launched earlier in October, ‘Battisi Mat Dikha’ flips the traditional joke-telling format on its head. Participants pair up in a lighthearted battle, trying to make each other laugh with a series of hilariously bad dental jokes, yet there’s a catch: revealing any teeth is strictly forbidden! The playful challenge not only underscores the importance of maintaining a healthy smile but also invites viewers to enjoy the lighter, fun side of oral care.

    In a refreshing twist, the special Diwali edition moves beyond the usual festive messaging about oral hygiene. Instead, it brings a touch of festive humor, incorporating jokes that playfully reference Diwali traditions, celebrations, and sweets.

    Each episode combines humor with the challenge of keeping a straight face, creating a joyful yet competitive atmosphere.

  • Spice Money launches ‘Customer Ek, Bill Anek’ campaign

    Spice Money launches ‘Customer Ek, Bill Anek’ campaign

    Mumbai: DiGiSPICE Technologies’ subsidiary Spice Money has launched its Bharat Connect campaign, formerly known as BBPS, titled ‘Customer Ek, Bill Anek’. This initiative aims to empower Adhikaris (merchants) by providing accessible bill payment services for rural India. As a leading Bharat Connect network, Spice Money focuses on expanding financial inclusion.

    The campaign seeks to onboard all active counters to use the Bharat Connect platform, streamlining bill payment processes and increasing adoption of multi-biller services. It encourages Adhikaris to facilitate multiple bill payments in one visit, enhancing customer convenience.

    Bharat Connect serves as a one-stop solution for various payments, including mobile recharges, DTH services, loan EMIs, utility bills, and FASTag recharges. The campaign targets over 400,000 Adhikari counters to increase their transaction volumes. Recently, around 100,000 Adhikaris processed approximately 21.7 lakh transactions worth 450 crores on the Bharat Connect platform, with electricity bill payments being the most common.

    A brand video highlighting the convenience of managing multiple bill payments will support the campaign, promoting digital services in rural areas where access to payment facilities is limited.

    Spice Money founder & CEO Dilip Modi said, “Our initiative is focused on empowering Adhikaris and bringing ease to rural India. Through the Bharat Connect platform, we are building a secure, accessible space for customers to handle multiple bills with ease while enabling Adhikaris to boost their income and support a brighter future for themselves and their communities. With Diwali around the corner, we aim to harness the season’s spirit to drive a five to seven per cent increase in transaction volume across bill payments and expand our network by five to seven per cent by highlighting the advantages of offering one-stop solutions.

    Our vision aligns with the ambitious goals of NPCI Bharat BillPay to transform India’s payment ecosystem. By making platforms like Bharat Connect integral to every household, we can support financial inclusion at scale and deepen digital adoption across India.”

    Spice Money CMO Kuldeep Pawar commented, “With ‘Customer Ek, Bill Anek,’ we are tapping into the unique dynamics of the Diwali season to empower our Adhikaris and amplify our reach as India’s leading assisted BBPS network. This campaign aims to highlight the convenience and earning potential that comes with each customer visit, providing Adhikaris with tools and insights to make a positive impact in their communities. Through innovative marketing and on-ground support, we aim to deepen Adhikari engagement, drive higher customer satisfaction, and strengthen our brand as the trusted rural fintech partner for millions of families this festive season.”

    NPCI Bharat BillPay CEO Noopur Chaturvedi said, “We are pleased to see Spice Money share our vision to democratise India’s bill payment landscape and campaigns like ‘Customer Ek, Bill Anek’ will further enhance the visibility of these services, making them more accessible to the masses. This initiative not only strengthens our national goal of a less-cash economy but also supports local entrepreneurs by providing them with tools to enhance customer service and drive their own growth. At NBBL, we are committed to empowering citizens and accelerating the adoption of digital payments through assisted channels across India.”

  • Jindal Stainless celebrates Diwali with #SwitchToStainless for a greener future

    Jindal Stainless celebrates Diwali with #SwitchToStainless for a greener future

    Mumbai: Jindal Stainless, India’s largest stainless steel producer, launched a compelling new video this Diwali, encouraging people to #SwitchToStainless for a cleaner, more sustainable celebration. As India’s plastic waste surges to 9.3 million tonnes annually, the video joins the growing movement against plastic pollution, urging everyone to embrace sustainable, reusable materials in festive traditions.

    With a playful, tongue-in-cheek approach, the video highlights the rampant plastic waste generated during the holiday season and shows how stainless steel can be effortlessly integrated into Diwali celebrations. Through vivid visuals, the campaign illustrates everyday instances where stainless steel can replace single-use plastic, advocating for a shift toward eco-friendly choices.  

    Jindal Stainless, head of corporate communications, Sonal Singh shared her thoughts on the campaign: “This video is a metaphorical take on the need to remember our responsibilities even in the midst of festivities – an undertaking that unearths our true spirit and character – of living in harmony with nature. At Jindal Stainless, our vision is to create a greener tomorrow, and this video is a small effort of our larger commitment to driving sustainable choices. We envision Diwali to be a celebration of not just light, but also conscious living, ensuring a cleaner, greener future for generations to come.”

    The video emphasises stainless steel’s durability, recyclability, and role in promoting a zero-waste lifestyle. With this campaign, Jindal Stainless aims to inspire eco-consciousness this Diwali, spotlighting stainless steel as an ideal sustainable material to reduce waste and pollution.