ITV

Category: Media and Advertising

  • Lenskart launches Hooper Creatr: Customisable eyewear for kids’ comfort

    Lenskart launches Hooper Creatr: Customisable eyewear for kids’ comfort

    Mumbai: Lenskart introduces Hooper Creatr, a customisable eyewear collection crafted to let kids express their style while prioritising comfort and eye health. Specifically designed for young, active wearers, Hooper Creatr turns glasses into a canvas for creativity, providing fully customizable frames to meet children’s unique personalities and preferences.

    Hooper Creatr frames allow kids to choose every detail, from adjustable temple tips and interchangeable nose pads to durable Flexi hinges. Built with soft, cushioned nose pads, these frames ensure a snug, all-day fit, making them as practical as they are fun. With children’s myopia on the rise, the collection also supports myopia-control lenses, offering a functional solution that prioritises eye health without compromising on style.

    Lenskart, founder & CEO, Peyush Bansal explained the personal inspiration behind Hooper Creatr, saying, “As a parent, I know how important it is to make eyewear both practical and enjoyable for kids. Hooper Creatr is a project very close to my heart because it’s not just about vision correction—it’s about giving children the opportunity to express themselves through their glasses. We’ve designed Hooper Creatr to grow with kids, ensuring that their frames are not only comfortable today but also supportive of their eye health in the long run as they manage myopia.”

     

  • Livpure appoints Rahul Khanna to lead strategic business unit for appliances

    Livpure appoints Rahul Khanna to lead strategic business unit for appliances

    Mumbai: Livpure, a leading SAR Group company specialising in water purification and appliance technology, has appointed Rahul Khanna as head of its strategic business unit for appliances. Bringing over 17 years of industry experience with top brands like Panasonic, LG, and Samsung, Khanna is set to lead Livpure’s appliance division toward accelerated growth and innovation.

    Before joining Livpure, Khanna served as Samsung Electronics, product management head for living product appliances, where his expertise in product development and market expansion contributed to impressive growth and customer satisfaction. In his new role, Khanna will focus on product portfolio management, business strategy, and expanding Livpure’s market presence while enhancing brand visibility.

    Expressing excitement about his new role, Khanna stated, “I am honoured to join Livpure, a company known for its commitment to quality and customer-centric innovation. I look forward to collaborating with the talented team at Livpure to drive product excellence, elevate the customer experience, and further solidify our market position.”

    Livpure, MD & CEO, Rakesh Kaul welcomed Khanna’s appointment, saying, “We are excited to welcome Rahul to the Livpure family. His industry knowledge and strategic acumen will be invaluable as we aim to strengthen our foothold in the appliance market. With Rahul at the helm, we are well-positioned to achieve new milestones and deliver outstanding value to our customers.”

    Under Khanna’s leadership, Livpure aims to expand its appliance lineup, reinforcing its dedication to quality, innovation, and market leadership.

  • Pulse Candy launches #ScreamForPulse contest for National Candy Day

    Pulse Candy launches #ScreamForPulse contest for National Candy Day

    Mumbai: Pulse Candy, India’s hard-boiled candy brand by the Dharampal Satyapal Group (DS Group), celebrates National Candy Day with a new twist—an interactive #ScreamForPulse experience. This lively campaign invites candy enthusiasts across India to join a playful digital challenge and compete for exciting prizes on Pulse’s specially designed microsite.

    http://www.pulsecandyday.com

    In the #ScreamForPulse game, players use their voices to control an on-screen character that jumps to collect Pulse candies. The louder the scream, the higher the character leaps, making it a game of both skill and enthusiasm. Participants with the highest scores will be rewarded with exclusive prizes, adding a fun and competitive edge to this year’s National Candy Day celebrations.

    DS Group, general manager of marketing, confectionery, Arvind Kumar shares, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we’re bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers!”

    Available on mobile, the #ScreamForPulse contest allows users to challenge their friends by sharing scores on social media, adding an extra layer of excitement. Participants can start playing and collecting scores to win prizes.

  • PR Professionals appoints Rajveer Ahuja as director – film & entertainment

    PR Professionals appoints Rajveer Ahuja as director – film & entertainment

    Mumbai: PR Professionals, the flagship of PRP Group has appointed Rajveer Ahuja as director of its film and entertainment division to enhance its presence in the industry.

    Ahuja brings over two decades of experience in filmmaking, writing, and direction, with notable roles as an actor and writer in Gollu Aur Pappu and as a dialogue writer for Fugly, which introduced Kiara Advani. His portfolio includes contributions to award-winning films like Modi ji ki Beti, Cheel Gadi (Flying Wagon), Girl in Red, Mukti, Peanut Butter, Lonely Girl: A Psychological Thriller, The Gift, Tera Mera Pyar Amar, and The Last Show.

    Ahuja also produced all seasons of the musical series Bhoomi by Salim-Sulaiman, known for featuring Indian musicians. As part of Bhoomi 2024, Shreya Ghoshal and Sunidhi Chauhan have collaborated on a new song, Chhaila. In advertising, Ahuja has produced the JBL ad featuring AR Rahman and directed the Matrix Forex commercial with Shahrukh Khan.

    With Ahuja leading the film & entertainment division, PR Professionals aims to expand its influence in the entertainment sector, focusing on creative innovation and strategic partnerships.

    PR Professionals founder & MD Dr Sarvesh Tiwari shared “We are excited to welcome Rajveer to lead our Film & Entertainment division. His extensive experience, visionary approach, and passion for storytelling align with our goals of creating impactful content and fostering growth in the entertainment industry. We are confident that this strategic expansion will enhance our capabilities and elevate our work to new heights.”

    Ahuja shared, “I am happy to be a part of PR Professionals which has grown phenomenally in the past. I am thrilled to lead their films and entertainment division and take it forward to newer heights.”

    The Films and Entertainment division of PR Professionals has managed publicity and promotions for Bollywood hits like Tu Jhoothi Main Makkar with Ranbir Kapoor and Shraddha Kapoor, and Dream Girl 2 with Ayushmann Khurana and Ananya Pandey.

    Founded in 2011, PR Professionals is an integrated communications agency focused on branding and public relations. The agency supports businesses in achieving market presence and engages in philanthropic activities. Confianza Consulting, part of PRP Group, provides human resource solutions, including talent acquisition, performance management, and compliance. PRP Group has expanded to 12 offices in India and six international locations.

  • British Airways launches ‘Family in the Skies’ campaign

    British Airways launches ‘Family in the Skies’ campaign

    Mumbai: British Airways has launched a new TV advert and brand campaign, ‘Family in the Skies’, made for the Indian market and featuring India-based colleagues. Celebrating 100 years of flights between India and the UK, the campaign emphasizes the airline’s commitment to service through its people.

    The advert, developed by UK-based agency Uncommon Creative Studio and its Indian network, Uncommon Minds, showcases 25 colleagues, with an additional 78 appearing in the out of home campaign. Indian and British creative directors Tushar Menon and Kate Lloyd collaborated on the campaign, incorporating insights from Indian consumers and British Airways staff. The campaign, British Airways’ first in India since 2016, involves noted Indian creatives:

    ●    Filmmaker Prakash Varma directed the film 
    ●    Casting director Romil Modi selected the colleagues 
    ●    Acting coach Chandan Kumar prepared the team 
    ●    Photographer Avani Rai captured images for the campaign

    The two-minute film follows a young woman traveling to the UK. When her van breaks down en route to the airport, a British Airways bus arrives, and crew members invite her and her family on board, turning a stressful moment into a warm farewell. At the airport, she says goodbye to her family and continues her journey with British Airways’ support. This story underscores the airline’s dedication to customer care.

    British Airways chief customer officer Calum Laming stated: “We are so proud to have more than 2,500 Indian-based colleagues – making India our largest colleague base outside of the UK – and we are proud that more than 100 of them feature in this campaign. It showcases the huge amount of talent we are so lucky to have within our British Airways family and we could not be more thrilled to show this on a national scale in India. Not only does the campaign tell a story, but it shows who we really are.”

    The advert launches across India on 1 November, with versions in the UK, US, and Canada on cinema, YouTube, and social media. The out of home campaign begins 9 November, running in the five Indian cities British Airways serves: Chennai, Hyderabad, Bengaluru, Delhi, and Mumbai. The airline operates over 50 flights per week to the UK, increasing to 60-plus in Summer 2025 with an additional daily service from Delhi.

  • Odonil launches ‘A Diwali to Remember’ campaign

    Odonil launches ‘A Diwali to Remember’ campaign

    Mumbai: This Diwali, Odonil has unveiled ‘A Diwali to Remember’ — a short film that shines a light on the spirit of generosity and connection. Also featuring Zepto as a delivery partner, the film tells the story of Pushpa, a resilient single mother and housekeeper whose life takes a joyful turn with a thoughtful Diwali surprise.

    Through the unexpected arrival of an Odonil hamper and a cricket bat for her son sent by her boss, the film reveals how small gestures can make people feel valued and seen. As the story closes, the voiceover resonates with the message, ‘Phoolon se mehkte rahe aapke ye anmol rishte. Happy Diwali, aap sab ko Odonil ki taraf se’ (May your precious bonds be as fragrant as flowers. Happy Diwali from Odonil to all of you). This sentiment reflects Odonil’s commitment to fostering closeness and joy, underscoring how true celebration lies in treasuring those who support us every day.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Odonil (@official_odonil)

     

    Conceptualised and executed by Tonic Worldwide, Odonil reminds audiences with this heart-touching film, that the fragrance of love and appreciation makes every home brighter.

  • Jindal Stainless launches Diwali campaign to promote plastic-free festivities

    Jindal Stainless launches Diwali campaign to promote plastic-free festivities

    Mumbai: Jindal Stainless has launched its latest Diwali campaign, ‘Switch to Stainless’, to inspire a plastic-free celebration. Conceptualised by Social Panga, the campaign urges consumers to opt for reusable, sustainable materials as a step towards reducing plastic pollution. With India ranking as the world’s largest plastic polluter at 9.3 million tonnes (Global Plastics Treaty report), the campaign comes as a timely appeal to embrace sustainable habits.

    The campaign video, which strikes a playful tone, highlights the excessive plastic waste generated during festivals. Through vibrant visuals, the video showcases how stainless steel can easily replace single-use plastics, seamlessly integrating into festive rituals to create a cleaner Diwali experience.  

    Jindal Stainless, head of corporate communications, Sonal Singh shared, “This video serves as a metaphorical reminder to uphold our environmental responsibilities, even during celebrations. At Jindal Stainless, our vision is a greener tomorrow, and this video is part of our ongoing commitment to foster sustainable choices. We aim to celebrate Diwali as a festival of light and conscious living, ensuring a cleaner, greener future for generations to come.”

    Social Panga co-founder, Gaurav Arora explained, “Diwali is a time of joy and reflection on how our choices impact the environment. We’ve been building the #SwitchToStainless message with Jindal Stainless, encouraging sustainable choices that don’t sacrifice quality or style. This Diwali film captures that ethos, engaging audiences with an imaginative take on eco-friendly celebrations.”

    The campaign underscores stainless steel’s recyclability and durability, promoting it as an ideal zero-waste solution. As a key part of Jindal Stainless’ broader sustainability initiatives, the video aims to build an eco-conscious society by advocating for a lasting commitment to sustainability.

  • Ketto spreads Diwali joy at Smit Old Age Home and Care Foundation

    Ketto spreads Diwali joy at Smit Old Age Home and Care Foundation

    Mumbai: This Diwali, Ketto launched a campaign to spread joy and kindness to senior citizens at the Smit Old Age Home and Care Foundation. The initiative brought festive cheer to 126 elderly residents, embodying the essence of Diwali – connection and shared moments.

    Ketto’s team visited the home to share a festive lunch and light diyas with the residents. Together, they created a rangoli and concluded the day with a cake-cutting ceremony, fostering warmth and laughter.

    The campaign aimed to build meaningful connections rather than just giving gifts. A speaker was donated to the home to bring joy to residents who enjoy singing and listening to music, creating lasting moments of happiness and community.

    Ketto’s Diwali campaign focused on connecting with the elderly and spreading kindness. Spending time with them served as a reminder of the importance of caring for our elders, especially during festive seasons when they may feel alone. The campaign emphasised that the true joy of Diwali lies in sharing love and inclusion with those in need.

    Ketto co-founder & CEO Varun Sheth said, “For me, Diwali has always been about spending time with my grandparents, and those memories are very close to my heart. This campaign felt personal because it allowed us to share that warmth and joy with the residents at Smit Old Age Home and Care Foundation. Seeing their smiles truly brought the spirit of Diwali to life for us.”

  • Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Motilal Oswal Wealth Management unveils ‘Khaas Mahurat, Khaas Basket’ campaign

    Mumbai: Motilal Oswal Wealth Management (MOWM) has launched the ‘Khaas Mahurat, Khaas Basket’ campaign, inspired by the insight that people seek quality experiences during Diwali.

    Reinforcing MOWM’s commitment to research-backed stock recommendations, the campaign film portrays family members preparing meticulously for Diwali, from looks and sweets to time with loved ones.

    It highlights the role of ‘Khaas research’ in selecting ‘Khaas stocks’ for Muhurat Trading, helping investors make the most of this festive occasion.

    Motilal Oswal Financial Services group CMO Sandeep Walunj said, “The campaign highlights the importance of in-depth analysis and robust research behind our recommendations, which enable our investors to capitalize on strategic growth opportunities, including the Khaas Muhurat basket. Muhurat Trading is an auspicious occasion when investors kick-start the new year with strategic investments to begin on a positive note. We at Motilal  Oswal Wealth Management, celebrate the festival of light with investors, through carefully selected  investment recommendations, backed by a comprehensive analysis.”

    Motilal Oswal Wealth Management SVP- marketing, Varun Mundra said, “Diwali is a time when everyone seeks exclusivity and unparalleled experiences in the pursuit of their ‘Khaas moment’, and that’s exactly what our film embodies. The narrative revolves around a family’s quest for excellence in all aspects of life. By aligning this sentiment with ‘Khaas research’ for ‘Khaas stocks’,  we aim to connect with our audience and deeply resonate with them, making their Muhurat Trading  experience truly memorable.”

    Motilal Oswal Wealth Management’s ‘Khaas Mahurat, Khaas Basket’ campaign aims to blend the festive spirit of Diwali with research-backed advice, allowing consumers to start accumulating wealth on this auspicious day.

    The film, conceived and scripted in-house by the Motilal Oswal marketing team, was led by group chief marketing officer Sandeep Walunj, senior vice president Varun Mundra, associate vice president Kartik Shinde, senior manager Anshul Srivastava, manager Ruchi Rajkumar Varma, and manager Rahul Rajan Elayath. It was produced by De Works Communications (DWC) CEO & founder Nitin Mali and his team.

  • Dtdc empowers staff with health & wellness programs and festive rewards

    Dtdc empowers staff with health & wellness programs and festive rewards

    Mumbai: Dtdc Express Ltd. celebrates this Diwali season by launching a series of impactful initiatives to support its operational staff and delivery associates. The program focuses on three pillars: Financial security, health & wellness, and rewards & engagement, elevating the festive spirit with enhanced benefits and meaningful recognition for employees.

    A key highlight is the 400 per cent increase in group accident insurance coverage, reflecting Dtdc’s commitment to safeguarding its workforce amid the busy festive period when risks increase. This measure strengthens the financial safety net for employees and their families, ensuring peace of mind.

    Prioritising employee well-being, Dtdc has rolled out a health and eye checkup program for more than 11,500 staff members. Branches and hubs across India are hosting health and eye checkup camps, providing vital health services that encourage employees to proactively monitor their well-being.

    In gratitude for their dedication, Dtdc introduces a series of reward initiatives, including an annual bonus and a performance-based delivery incentive program. These rewards motivate staff to consistently exceed service expectations. Additionally, an attendance bonus acknowledges associates showing unwavering commitment throughout Diwali. Dtdc also launched a biker referral scheme, enabling employees to refer new delivery associates and support the company’s growth during this peak season.

    “At Dtdc, our people are our greatest asset,” remarked Dtdc Express Ltd, founder and chairman & managing director, Subhasish Chakraborty. “Having built this organisation from humble beginnings, we understand the importance of supporting those who form the backbone of our success. This Diwali, we are reinforcing our commitment to making sure every employee feels secure, recognised, and appreciated. Whether through financial security measures, health and wellness initiatives, or reward systems that acknowledge their hard work, we are dedicated to creating a workplace where our employees and their families feel seen, heard, and valued.”