ITV

Category: Media and Advertising

  • Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Mumbai: Campus Activewear has launched a new campaign film featuring brand ambassador Vicky Kaushal. The film celebrates the spirit of youth, encouraging them to move through life with confidence and individuality. The central theme, ‘Move Your Way,’ highlights the power of authenticity and encourages the youth to trust their own rhythm while carving unique paths in life.

    The film opens with Vicky entering a meeting with a director and producer, exuding confidence as they discuss a film role. As they present the offer, Vicky becomes absorbed in the rhythm of the moment, moving with a natural flow. To ensure they don’t lose him as the lead, the filmmakers offer him a double and even triple role. Just as the tension builds, Vicky breaks into an unexpected dance, pauses, and with a grin, says, ‘Damn good shoes, yaar!’ while pointing to his Campus Shoes. The director and producer, stunned and confused, watch as Vicky walks away, leaving them with an exciting offer to consider. The film ends with a powerful message: ‘When you move your way, the world moves with you.  Campus Move Your Way.’

    Campus Activewear CMO Prerna Aggarwal said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to  chart your own path. We believe in encouraging everyone to make choices that align with their  passions, embrace their journey unapologetically, and express their individuality— whether in  extraordinary steps that they take or their everyday moves.”

    Kaushal said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with  a brand that’s truly driving this movement, empowering individuals to express themselves with  confidence and style.”

    The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

  • Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    ●    Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    ●    Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    ●    Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    ●    Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    ●    Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.

  • Ikea India’s new OOH campaign mixes up silver screen and the home scene

    Ikea India’s new OOH campaign mixes up silver screen and the home scene

    Mumbai: Ikea India rolled out a fresh OOH campaign across Mumbai, Bangalore and Hyderabad that taps into relatable dialogues and songs. Each reference features playful wordplay, pairing distinctive product Ikea names with classic dialogues to highlight its range of home furnishing products.

    The campaign connects with audiences across cities by drawing on movie moments. In Mumbai, “BILLY, BILLY, BILLY; Aaja, Aaja, Aaja” references popular Billy bookshelf from Ikea. In Hyderabad, “TAGGADeley” refers to the clock, and in Bangalore, “Mungaru Malm e” showcases the MALM dresser. By pairing iconic product names from IKEA with cinematic lines, the campaign resonates with local pop culture in a fun, memorable way.

    Country integrated media manager Jayendra Gupta said, “These iconic dialogues hold a special place in people’s hearts—just as our product names have become memorable worldwide. We are globally known for creating strong pop culture moments in advertising, but in India, we want to bring more nuance to every market we communicate with. By pairing our products with these classic lines and songs, we’re bringing IKEA closer to home and adding a touch of humour that everyone can enjoy.”

  • GroupM OOH Solutions conceptualises an outdoor innovation for Skipper Pipes

    GroupM OOH Solutions conceptualises an outdoor innovation for Skipper Pipes

    Mumbai: GroupM conceptualised a visual spectacle in the outdoor landscape of Kolkata for Skipper Pipes. The outdoor campaign raises awareness that the auspicious occasion of Durga Puja protects families from water contamination on the same lines as how Ma Durga protects and cares for all of us and provides safety.

    Skipper’s “India’s Safest Pipes—Festival of Safety” campaign draws inspiration from Durga Puja. The campaign features Goddess Durga’s idol installed on a footbridge, with her Trident symbolically slaying Mahishasura. This powerful imagery parallels how Skipper Pipes protect people from water impurities, just as Ma Durga shields us from evil forces.

    This campaign links traditions with modern infrastructure by replacing Goddess Durga’s Trident with Skipper Pipes to symbolize the removal of water impurities. The lead-free pipes take center stage as the key weapon against contamination, highlighted by illuminated, motorized movements alongside the Durga idol. This unique installation cuts through the clutter and makes a striking visual impact.

    Skipper Pipes, marketing head, Anirban Pal Chowdhury said, “At Skipper Pipes, we believe that safety is divine. The Out of Home Innovation has wonderfully captured the passersby’s attention of the Skipper Pipes’ priority on safety, ensuring a traditional appeal and long-lasting impression during the auspicious festive season of Durga Puja. The installation turned out to be a veritable eyesore, showcasing its superior power and safety.”

    GroupM OOH Solutions managing director Ajay Mehta said, “By blending modern infrastructure with traditional elements, the campaign creates a standout visual impact, highlighting our technological expertise and dedication to innovative, long-term solutions through the effort put together from planning to execution. There is a need for drawing inspiration from the festivities, and we saw an opportunity from Durga Puja on how crucial it is to protect our families from water contamination, just as Ma Durga shields us from evil forces.”

  • IAA’s ‘Voice of Change’ third edition summit to be held at Google HQ in Gurgaon

    IAA’s ‘Voice of Change’ third edition summit to be held at Google HQ in Gurgaon

    Mumbai: The International Advertising Association’s India Chapter (IAA) is hosting the third edition of its Voice of Change summit on 11 November at the Google office in Gurugram. Through this event, the IAA is championing the mindful portrayal of gender across all forms of content. Google India & Youtube are the presenting partners, while UNICEF the Knowledge Partner and TVS are the Associate Partner for this event.

    Content shapes consumers’ mindsets. And because it is consumed across geographies, demographics, and platforms, it is important to sensitise people to the way gender is portrayed. The third edition of the IAA: Voice of Change summit is set to be an inspiring day of debates, discussions, and dialogues for policymakers, advertisers, brand custodians, content creators, and communication specialists to recognise their power in driving balanced and inclusive portrayals of gender roles in media for enduring change.

    Through discussions with a diverse range of content creators from advertising/digital/film backgrounds, the event will shed light on the power of imagery and narrative in shaping perception of gender roles.

    Former Minister of Information and Broadcasting (MIB), government of India & actor Smriti Irani and actor Taapsee Pannu are among the speakers who will be part of the half-day event.

    The Free Press Journal, IAA India Chapter & president, Abhishek Karnani said, “Among the various initiatives undertaken by the IAA in the country, we have been pushing the needle around gender-sensitive communication across platforms. The ‘Voice of Change’ movement is our flagship property in this space. Through this event this year, we will push the cause across the industry with a diverse list of speakers covering advertising, marketing and media.”

    IAA Women Empowerment Committee chairperson, Nina Elavia Jaipuria added, “Content is a mirror to society. As content creation gets democratised and viewership grows, it is imperative to create awareness and sensitize creators towards a positive, inclusive and gender equitable portrayal in their narratives. At the third edition of the IAA ‘Voice of Change’ summit, we have Smriti Irani, as a keynote speaker & also joining us is actor Taapsee Pannu, who is known for pushing gender stereotype in the roles she has played. Along with them is an illustrious panel of speakers from the advertising, marketing and media community, we continue to actively challenge stereotypes across the content industry to drive enduring change.”

    IAA Women Empowerment Committee co-chair, Megha Tata, further stated, “The first edition of Voice of Change focussed on advertising. The second year added TV & OTT content. This year we are adding Digital content to the conversation. We know that the level of content being consumed is at an all-time high on digital and social platforms and it is important that gender stereotyping is addressed on digital and social content also. I’d like to thank UNICEF and Google for partnering with us in helping make a much-needed shift in the perceptions of gender.”

  • NPCI unveils UPI safety awareness campaign – ‘Main Moorkh Nahi Hoon’

    NPCI unveils UPI safety awareness campaign – ‘Main Moorkh Nahi Hoon’

    Mumbai: The National Payments Corporation of India (NPCI) has launched the UPI safety awareness campaign ‘Main Moorkh Nahi Hoon’, aimed at educating citizens about the safe use of digital payment services and preventing scams. Conceptualised by Ogilvy, the campaign seeks to equip users with the skills to identify and counter common threats and scams in the digital space.

    Although UPI is a secure platform, concerns over fraud have made some users wary of digital transactions. This initiative focuses on reinforcing UPI’s security features while offering practical advice on conducting safe transactions, encouraging individuals to take responsibility for their digital security.

    Pankaj Tripathi, the campaign’s brand ambassador, stars in a series of six ad films that highlight prevalent scam tactics such as SMS phishing and deceptive online money schemes. The films, produced in 11 languages, are designed to reach a wide Indian audience, raising awareness across different regions and communities.

    Moongfaliwala

    Paanwala

    Two films in the series, Moongfaliwala and Paanwala, have already been released. These ads emphasise the need for vigilance and remind people not to let scammers exploit their kindness. The campaign aims to empower users to protect themselves from fraud and promote confidence in using UPI for secure transactions.

    NPCI MD & CEO Dilip Asbe said, “As India moves towards a digital-first future, it is important to empower citizens to prevent digital frauds. We believe this Digital Public Good campaign, through impactful and relatable stories, will empower users and equip them with the knowledge and skills to identify and fight online scams. User awareness is important to build trust in digital payment services and promote financial inclusion.”

    Ogilvy India chief advisor Piyush Pandey said, “This campaign recognises and salutes the common man with common sense. Enough common sense to protect himself/herself from being cheated by thieves and frauds. The common man becomes an influencer whose confidence is an inspiration, for everyone like you and me, to be smarter, and not be treated like a naive person, vulnerable to the cheats. Therefore, the line ‘Main Moorkh Nahi Hoon’.”

    The 360-degree media campaign aims to increase user education and reduce online scams, thereby boosting confidence in digital payments.

  • INDmoney urges Indians to stop letting money sit idle in new campaign

    INDmoney urges Indians to stop letting money sit idle in new campaign

    Mumbai: INDmoney, one of India’s rapidly growing fintech platforms, launches a powerful new ad campaign titled ‘Apne Money Ko Khali Mat Bithao’ (Don’t let your money sit idle). Through a series of four engaging brand films, the campaign encourages viewers to actively manage their finances by investing and tracking their money smartly instead of letting it lie dormant.

    Set in relatable environments like gyms, office cafeterias, and hallways, each short film tells the story of two characters: one, a savvy INDmoney user who confidently states, ‘Maine apne money ko kaam par laga dia hai’ (I’ve put my money to work), and the other, who realises their money has been ‘sleeping’. Enter INDman, INDmoney’s superhero, who playfully jolts Moneyman, the idle money symbol, into action, inspiring viewers to follow suit.

    INDmoney, vice president & chief marketing officer, Ashish Arya said, “At INDmoney, our mission is to empower users to take control of their finances by simplifying investments through our one-stop platform. This brand campaign anchors on a simple yet powerful insight – we’re all caught in the daily grind to earn money, but we often overlook the fact that our hard-earned money is just sitting idle in bank accounts.”

    He added, “By highlighting relatable, everyday scenarios, we aim to make personal finance simpler and more accessible, be it investing in Indian or US stocks, mutual funds, or seamlessly tracking finances on a single app. INDman embodies our mission to help everyone take control of their finances.”

    Supari Studios, Director, Dipro Ghosal shared, “The concept behind these films is to communicate INDmoney’s message in an entertaining and relatable way. Through humour and everyday settings, we want INDman’s interactions to resonate with viewers, encouraging them to rethink their money management.”

    Launching across digital and social platforms, this campaign aims to inspire Indians nationwide to take an active role in growing their wealth with INDmoney.

  • Nat Habit Unveils New Chapter of ‘Breathe Life Into Your Beauty’ campaign

    Nat Habit Unveils New Chapter of ‘Breathe Life Into Your Beauty’ campaign

    Mumbai – Nat Habit unveiled the next phase of its “Breathe Life Into Your Beauty” campaign. In this chapter, Nat Habit unleashes the power of  fresh Ayurveda with modern storytelling and latest technology to help consumers unlock the full potential of ayurvedic  beauty solutions. The campaign weaves together two central elements: collaborations with artists and creators across diverse fields and the launch of VeDHA, a tool for skin- health assessment.

    As part of its launch campaign, Nat Habit has joined forces with content creators Kirti Bhoutika, Upasana Madan, and Prakriti, each bringing her own craft and perspective from diverse backgrounds—like dance, culinary arts, and travel. These creators embody the campaign’s philosophy of infusing life and energy into beauty. Their stories bring forth a unique perspective to the narrative, showcasing how Nat Habit’s meticulous approach from ingredient selection to controlled processes aligns with their own attention to detail, finesse and habitual practice of their craft that culminates into breathtaking expertise. Each of these women—whether performing, creating, or inspiring—has perfected her craft with dedication and precision, embodying the same authenticity that Nat Habit champions in its fresh Ayurveda offerings. Their journeys highlight the power of pure, carefully crafted solutions that keep them radiant and resilient.

    Among the content creators, Dancer and Artist Upasana Madan shared her thoughts on the campaign’s resonance with her own art: “For me, dance is about channelling energy and bringing each movement to life. With Nat Habit’s ‘Breathe Life Into Your Beauty’ campaign, I see the same philosophy being applied to beauty. My performance is an artistic representation of how Nat Habit’s natural formulations rejuvenate our routines, working deeply to nourish and enhance from within, harmonizing with our natural rhythm for glowing, healthy skin.”

    Culinary master and MasterChef India season five winner Kirti Bhoutika also shared her perspective: “Fermentation is such an incredible process—whether in my kitchen or in Nat Habit’s formulations. It breaks down nutrients for better absorption, making the simplest ingredients truly impactful. Just as my kanji brings life to the gut, Nat Habit’s Navdha Shampoo uses fermentation to enhance bio-availability, nourishing hair right from the roots.”

    “In today’s beauty landscape, there’s often a gap in understanding just how powerful natural ingredients can be when used with precision,” said Nat Habit co-founder Swagatika Das. “VeDHA is designed to bridge this gap, placing Ayurveda in a scientific context, in a language that the consumer understands, breaking away from the traditional narrative of Ayurveda. Our aim is to reinterpret Ayurveda for the Indian consumer, who is rooted yet modern. This reinterpretation is also reflected in the creators we are collaborating with – a kaleidoscope of pure art and modern lifestyle that come together to reflect the essence of Nat Habit”.

    Chief marketing officer Ankita Srivastava stated, “The second phase of “Breathe Life Into Your Beauty” campaign marries the art of beauty and the science of Ayurveda. Each creator’s story underscores the meticulous attention to detail that goes into their craft as also into every Nat Habit product, breathing life into beauty – a brand – trust building exercise through story telling. On the other hand VeDHA is a demonstration of skin health and cellular age that weaves back into the central idea of fresh Ayurveda working effectively at the cellular level.”

  • Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Fin One’s #TheLakshmiTest engages 3,000 youth in Diwali financial fitness

    Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities. The campaign encouraged participants to assess their financial habits during the festive season, aligning with Diwali’s theme of wealth and abundance. It attracted significant engagement, with 13,000 page views and 3,000 participants, yielding an impressive 86 per cent quiz completion rate.

    #TheLakshmiTest was primarily promoted through Fin One’s Instagram and YouTube channels, targeting the 18-25 age group. The multi-channel campaign also included print inserts in Bengaluru households, influencer partnerships, and digital ads on popular food delivery platforms like Swiggy, ensuring broad outreach. The campaign focused on financial reflection and goal-setting, bringing financial readiness to the forefront during Diwali.

    Key insights include:

    . Expense tracking: 71 per cent of participants regularly track expenses, though 30 per cent don’t, highlighting room for improvement.

    . Emergency fund: 66.5 per cent have an emergency fund, but one-third lack it, signaling a critical gap in financial preparedness.

    . Savings habits: 70 per cent save a portion of their income immediately, but 30 per cent have yet to adopt this habit.

    . Health insurance: 67 per cent have health insurance, leaving one-third without coverage.

    . Investment and portfolio: 53.7 per cent have diversified investments, with 56 per cent in mutual funds, but nearly half still lack portfolio diversification.

    Through #TheLakshmiTest, Fin One sparked an engaging conversation around financial health and the importance of making informed financial decisions. The campaign demonstrated Fin One’s commitment to promoting financial literacy, encouraging India’s youth to adopt better money management practices for a secure future.