ITV

Category: Media and Advertising

  • ThunderPlus unveils ‘Charger Lagao Paise Kamao’ campaign

    ThunderPlus unveils ‘Charger Lagao Paise Kamao’ campaign

    Mumbai: ThunderPlus, an EV charging company, has launched a new initiative, ‘Charger Lagao Paise Kamao’, designed to transform homes and walls across the country into income-generating EV charging stations. This innovative program is especially focused on empowering women and the differently abled by providing them with a sustainable source of passive income, with minimal to no manual intervention required.

    ThunderPlus, inspired by the simplicity of the classic coin box phone, is transforming households into EV charging stations, unlocking passive income opportunities. The 3.3 KW OCPP AC Charger supports 2, 3, and 4-wheelers, bringing clean energy closer to communities while helping users generate income. Its IP67-certified design withstands dust, sun, and rain, ensuring durability for homes, walls, and commercial sites.

    With one ThunderPlus charger, users can earn up to ₹15,000 monthly; in high-demand areas, three chargers may yield up to ₹50,000. Priced at ₹9999—well below comparable options at ₹25,000—ThunderPlus makes EV charging both accessible and profitable.

    ThunderPlus aims to partner with government bodies, NGOs, and CSR organisations to drive positive societal impact, particularly for women and the differently abled. “By working with local communities, this initiative will provide financial independence and growth opportunities for women and those differently abled, making it a powerful tool for economic empowerment,” said  ThunderPlus CEO Rajeev YSR.

    With ‘Charger Lagao Paise Kamao,’ ThunderPlus is calling for participants to join in reshaping the EV ecosystem while building financial stability for the community. Through this initiative, ThunderPlus strives to foster an inclusive environment for all, where everyone can contribute to and benefit from India’s transition to sustainable energy.

  • WPP scales up investment in India with new Chennai campus

    WPP scales up investment in India with new Chennai campus

    Chennai – WPP announceD a further investment in India, its fifth largest market, as it opens a new state-of-the-art campus in Chennai.

    With over 11,000 people, India is a twin growth engine for WPP, being home both to some of the company’s best performing agency teams and many of its global support functions. WPP’s Enterprise Technology team in India are the first to move into the new Chennai campus, with further teams joining at a later date.

    The new campus is WPP’s third in India after Mumbai and Gurgaon and forms part of the company’s global strategy to provide inspiring, collaborative and flexible spaces for its people. By bringing together the best talent, technological capabilities and facilities under one roof, WPP is able to effectively support its teams in their career development and their delivery of outstanding work for clients. WPP plans to continue to scale its presence in India, one of its fastest growing markets, by adding campuses in Bangalore and Coimbatore over the next few years.

    The Chennai campus is located at RMZ One Paramount and has been designed to enhance the employee experience, featuring a dedicated ‘marketplace’ of food and beverage options, EV charging, a day-care centre, several permanent art installations by prominent artists and a wellness terrace that includes a futsal court, a running track and a yoga deck. Over 62,000 square feet in size, the campus has been designed to initially accommodate over 330 people in phase one, with an expansion to 650 people by mid-2025.

    In line with WPP’s net zero commitments, the circular-designed campus incorporates green building materials. RMZ One Paramount has also been LEED Platinum certified due to its sustainability credentials, including grey water recycling and roof collection, on-site electricity generation and regenerative architecture.

    WPP’s country manager for India, CVL Srinivas said: “The scalability of our operations and expertise of our team in India makes it the prime location to power WPP’s global support functions, including the WPP Enterprise Technology team. WPP’s commitment to India through our investment in a new Chennai campus, with further campuses in Bangalore and Coimbatore on the near horizon, ensures the market will remain a significant growth driver for WPP.”

    WPP CEO Mark Read said: “India continues to be one of our fastest-growing markets thanks to its technological innovation, creative output and specialist skillsets. WPP is committed to investing in India through our new campuses, creating spaces that foster collaboration, inspire creativity and enable career development. In doing so, we are opening up new opportunities for our people in India and supporting our clients’ growth ambitions – both domestically, in the world’s most populous nation, and abroad.”

  • Sungold Media posts 15.6 per cent revenue surge in H1 FY2025

    Sungold Media posts 15.6 per cent revenue surge in H1 FY2025

    Mumbai: In a compelling display of strategic growth and robust financial health, Sungold Media and Entertainment Limited recently unveiled its H1 FY2025 financial results, reporting significant strides across core revenue streams. Against a backdrop of industry volatility, Sungold Media has not only enhanced operational revenue but has also showcased impressive profitability, stemming from its prudent fiscal policies and streamlined expenditure practices. The company’s financial statements reveal an upward revenue trajectory, primarily driven by core business efficiencies and a disciplined cost structure. This robust half-year performance paints a promising picture of Sungold Media’s sustained growth and operational resilience.

    For the six-month period ending 30 September 2024, Sungold Media achieved a 15.6 per cent increase in revenue from operations, recording a turnover of Rs 52.36 lakh, up from Rs 44.17 lakh in the preceding period. This revenue growth demonstrates Sungold’s adaptability in an evolving media landscape. Furthermore, other income, while marginal, reflects a consistent source of incremental revenue, contributing Rs 0.055 lakh compared to zero in prior periods.

    The company’s expense management strategies have also delivered tangible results, with total expenses rising only modestly by 3.2 per cent to Rs 49.22 lakh from Rs 43.81 lakh. Notably, the employee benefits expense surged by 19.6 per cent, reaching Rs 32.73 lakh – a positive indicator of Sungold’s investment in talent to drive sustainable growth. Depreciation and amortisation were controlled at Rs 0.119 lakh, suggesting optimised asset utilisation, a key factor in Sungold’s operational agility.

    Through efficient cost controls, Sungold achieved a profit before tax of Rs 3.19 lakh, a remarkable growth from Rs 0.36 lakh in the preceding half. After accounting for tax expenses amounting to Rs 0.402 lakh, the net profit from continuing operations stood at Rs 2.79 lakh, underscoring a 760 per cent increase in profitability. These results mark a decisive turnaround from earlier challenges, demonstrating a clear trajectory toward financial stability.

    Sungold Media’s balance sheet reveals a stable asset structure, with total assets slightly up from Rs 1,159.89 lakh in March 2024 to Rs 1,161.95 lakh by September. The company has increased its intangible assets under development to Rs 33.08 lakh, highlighting a strategic investment in innovation and future growth.

    The company’s trade receivables experienced a notable reduction to Rs 41.08 lakh, down from Rs 53.99 lakh – a promising indicator of improved cash flow management. This, coupled with an optimised cash and cash equivalents position at Rs 21.80 lakh, showcases Sungold’s focus on liquidity to fuel further expansion. Shareholder equity remains robust, with Rs 1,100 lakh in equity share capital and Rs 60.34 lakh in reserves, reflecting the company’s commitment to value creation for stakeholders.

    During H1 FY2025, Sungold generated a positive cash flow of Rs 9.08 lakh from its operations, underscoring the strength of its revenue streams and prudent cost controls. After accounting for various adjustments, including a Rs 10.80 lakh impact from other expenses, Sungold achieved a closing cash position of Rs 21.80 lakh, highlighting effective cash management strategies aimed at preserving liquidity and supporting sustainable expansion.

    As Sungold Media moves into the latter half of FY2025, it is well-positioned to leverage its strengthened operational foundation to pursue new growth avenues in the entertainment sector. The company’s strategic focus on cost optimisation, coupled with a disciplined investment approach, sets the stage for continued momentum. Sungold Media’s half-year financial results not only reflect resilience in the face of industry challenges but also indicate a future-oriented strategy likely to yield further shareholder value in the months to come.

  • Crompton launches new TVC to highlight energy-saving water heaters

    Crompton launches new TVC to highlight energy-saving water heaters

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has launched its latest TVC campaign titled ‘Crompton Geyser On Energy Savings Full On!’ to promote its new range of five star rated water heaters. Addressing the common household concern of energy wastage, this campaign cleverly blends humour with practicality, showcasing how Crompton’s innovative water heaters offer both convenience and energy efficiency, helping families lower their electricity bills without sacrificing comfort.

    The TVC taps into a universal worry—whether the geyser has been turned off—while highlighting the hassle-free, energy-efficient benefits of Crompton’s 5-star water heaters. With the rising concern over energy consumption and utility costs, Crompton’s campaign promises to relieve this anxiety with a smart solution. The ad portrays the typical family scenario where everyone, from the busy father to the concerned grandmother, repeatedly checks with their maid, “Geyser off hai na?” Only to find that the geyser was left on overnight. Instead of panic, the family smiles as they realise their regular geyser has been replaced by a Crompton 5-star water heater, assuring each other, “Koi baat nahin, Crompton hai—India’s No. 1 5-star water heater.”

    Crompton Greaves Consumer Electricals Ltd, CMO, Pragya Bijalwan said, “In recent times, energy saving is an everyday struggle common in many households. However, consumers today are well researched/ informed and prioritise making smart choices in everything they buy or do. The same holds true for appliances as well where consumers would want to make smart choices by opting for energy efficient appliances. When it comes to water heaters, they seek products that are energy efficient. Being a brand that has always kept the concerns of our consumers as our top priority, we decided to address the same with our latest TVC. Our new ‘Crompton Geyser On Energy Savings Full On!’ campaign uses humour and relatability to highlight a common household struggle: the constant worry about energy consumption. We wanted to show consumers that it’s possible to enjoy the comfort of hot water without compromising on energy efficiency. Our 5-star rated water heaters provide smart solutions that ensure efficient energy use and lower electricity bills, allowing consumers to enjoy hot water worry-free.”

    The lighthearted TVC will air on television during the popular India vs. South Africa T20 series, reaching millions of viewers. Additionally, it will be amplified across other media platforms to reinforce Crompton’s message of energy efficiency and reliability.

    BBDO India, chairperson & CCO, Josy Paul commented, “Our new campaign for Crompton taps into the real-life concerns of families about energy consumption, particularly with appliances that are crucial yet often left running. The ‘Crompton Geyser On Energy Savings Full On!’ film cleverly addresses the relatable ‘Did I turn it off?’ dilemma through humour and heart, portraying a typical family’s repeated worry over their geyser being left on. This story allows Crompton’s 5-star rated water heaters to take centre stage as the smart, reliable solution that frees families from energy-wastage anxieties. By blending this light-hearted narrative with Crompton’s trusted reputation for quality and efficiency, we’ve aimed to show that energy-saving appliances can both simplify life and reduce costs. We’re excited about this campaign to reach homes and help Crompton be synonymous with worry-free, energy-efficient living.”

  • Unera’s new Peridot Pendant brings timeless elegance to modern jewellery

    Unera’s new Peridot Pendant brings timeless elegance to modern jewellery

    Mumbai: Unera, the premium jewellery brand known for its meticulous craftsmanship and sophisticated designs, introduces its latest creation: the Peridot Vertical Single Bar Pendant. Combining a heritage-inspired design with a contemporary twist, this pendant showcases the striking green hues of Peridot, a gemstone prized for its fresh and natural charm.

    With a commitment to quality and style, Unera has carefully selected each Peridot gemstone for its sparkle and clarity, making this pendant both minimalist and eye-catching. The Peridot Vertical Single Bar Pendant blends simplicity with sophistication, making it the perfect addition to any jewellery collection.

    “The Peridot Vertical Single Bar Pendant is crafted with the modern woman in mind,” says Unera founder, Chirayu Katta. “It’s versatile, timeless, and effortlessly complements any outfit—whether it’s a casual day or a special evening. This piece brings together a sense of style that transcends trends.”

    The vibrant green tone of Peridot symbolises growth and vitality, adding a natural, refreshing touch to the design. Available in multiple metal options, the pendant caters to those who appreciate a refined, balanced aesthetic with a hint of nature’s beauty.

    Whether worn for daily wear or a special occasion, this pendant brings versatility and charm to any look. With its blend of classic and contemporary design elements, the Peridot Vertical Single Bar Pendant is the ideal piece for anyone seeking elegance with a natural touch.

  • India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign

    India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign

    Mumbai: India Gate Basmati Rice’s parent company KRBL is expanding its reach in Maharashtra with a campaign titled ‘Swaad Samriddhi Ka’ or ‘Taste of Prosperity’. Maharashtra contributes 13 per cent to the basmati rice market, and India Gate aims to make its products a staple in the state’s households for everyday meals.

    Known for special occasions, India Gate now seeks to cater to daily consumption, introducing basmati varieties like Gini 70, Mini 50, Tini 50, and Niki 40, ideal for local dishes like Varan Bhaat and Masale Bhaat. This expansion reflects the brand’s commitment to local tastes and making basmati part of daily diets.

    The campaign centers around a young couple; the wife brings her husband’s favorite Varan Bhaat to his workplace, symbolizing family prosperity with India Gate Basmati Rice as the ‘Taste of Prosperity.’

    To connect with Maharashtrian families, the campaign includes a culturally resonant film, targeting regions like Kolhapur, Pune, Sangli, Solapur, and Satara. With over 3,500 TV spots across major channels and digital amplification, particularly on YouTube with Marathi content, the brand aims for broad engagement.

    “With India Gate Basmati Rice already being a market leader across India, we see Maharashtra as an essential region to fuel our growth. Maharashtra’s consumers are incredibly hardworking and dedicated to building prosperity for their families, a sentiment we deeply resonate with. Through our expanded portfolio and this heartfelt campaign, we aim to not only increase our brand’s familiarity but also nurture a deep-rooted connection with the families,” said KRBL AVP-marketing, MT&e-commerce, Kunal Sharma.

  • Aditya Birla Group appoints Meghna Sharma as AGM of corporate communications

    Aditya Birla Group appoints Meghna Sharma as AGM of corporate communications

    Mumbai: In a significant addition to its leadership, Aditya Birla Management Corporation has appointed Meghna Sharma as assistant general manager (AGM) of corporate communications and PR. Sharma, a seasoned communications expert, brings two decades of experience in strategic PR and corporate communications, making her a valuable asset to Aditya Birla’s extensive network.

    With a portfolio that spans leading firms across various industries, Sharma is known for her expertise in reputation management, media relations, and crisis communication. Her appointment at Aditya Birla aligns with the corporation’s goal to reinforce its brand presence across traditional and digital channels.

    Sharma’s expertise will play a key role in advancing Aditya Birla’s communication strategies, especially as the company focuses on engaging stakeholders in an increasingly digital landscape.

     

  • Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Goibibo unveils next chapter of ‘No-Compromise’ campaign

    Mumbai: Goibibo has launched the next chapter of its successful ‘No-Compromise’ campaign, targeting travelers in Tamil Nadu and Kerala. The digital film features brand ambassadors Jayaram and Kalidas, the iconic father-son duo.

    Building on the campaign’s success, the sequel incorporates cultural elements and linguistic heritage from the two regions. It revisits characters from the cult classic Panchatanthiram, with Jayaram under pressure to book a family hotel. When he turns to his friends for help, his son Kalidas suggests using Goibibo, where over 35 lakh user reviews guide him to the perfect hotel.

    Goibibo CMO Raj Rishi Singh said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”

    The digital film is now available on Goibibo’s official social media platforms along with a limited period flat 50 per cent discount (up to Rs 2000) on the first hotel booked on Goibibo.