ITV

Category: Media and Advertising

  • Scholars Merit appoints Nancy D as chief business officer

    Scholars Merit appoints Nancy D as chief business officer

    Mumbai: Scholars Merit, an IT consultancy firm based in Noida, has appointed Nancy D as its new chief business officer (CBO). With a strong background in global business strategy, digital transformation, and market expansion, Nancy will lead the company’s growth and digital initiatives.

    As CBO, she will focus on strengthening Scholars Merit’s global presence, driving digital transformation, and forming key strategic partnerships. Her expertise in go-to-market strategies will help expand the company’s reach beyond the education sector.

    Scholars Merit CEO Sumit Shukla said, “We are pleased to welcome Nancy as a key member of Scholars Merit team. Her experience and success in growing business will be instrumental in scaling our global operations and advancing our digital initiatives. Nancy will play an important role in shaping the future of Scholars Merit.”

    Nancy said, “I am honored to join Scholars Merit and look forward to working alongside the talented team here to push the boundaries of digital transformation. Together, we will focus on creating impactful solutions that drive growth and innovation, strengthening our global footprint and client relationships.”

    Scholars Merit recently launched TaskOne, WebOne, and CloudOne, a suite of solutions aimed at helping IT businesses streamline operations, optimize performance, and drive digital transformation. These tools complement the company’s existing services, such as the i-merit platform and SM360, which focus on student development for a smooth transition into the corporate world. The new solutions are designed to help organizations stay competitive in today’s fast-paced market.

  • Sharad Gupta joins GoKwik as senior director – products

    Sharad Gupta joins GoKwik as senior director – products

    Mumbai: GoKwik, an e-commerce enabler in India, has appointed Sharad Gupta as senior director of products. With over a decade of experience, Sharad will lead GoKwik’s custom checkout vertical, focusing on streamlining checkout and payment processes to enhance digital shopping and support brand growth across e-commerce platforms.

    Before GoKwik, Sharad held key roles at Swiggy, Dineout, and Paytm. At Swiggy, he led initiatives including a partnership with IRCTC that expanded food delivery for train passengers. At Dineout, he contributed to customer loyalty and product development, and at Paytm, he strengthened customer support infrastructure. His experience in product strategy and consumer experience aligns with GoKwik’s goals.

    GoKwik co-founder & CEO Chirag Taneja stated, “Having Sharad join our team is a significant step towards becoming deeply platform agnostic. We believe that every eCommerce brand should be able to provide a smooth, fast, and secure checkout experience regardless of the platform they are present in. That’s what Sharad is going to drive. Sharad’s expertise in building impactful products makes him an ideal leader to drive our checkout solutions forward. We’re excited about the potential his leadership brings in shaping GoKwik’s growth and increasing the value we deliver to our partner brands.”

    Gupta said, “What excites me most about joining GoKwik is the team’s passion for making digital commerce easy and seamless for everyone. The eCommerce space in India is booming, with brands actively seeking innovative, frictionless ways to engage directly with consumers. GoKwik is at the forefront of this shift, setting new standards for a smooth, hassle-free shopping experience that keeps customers returning. I’m thrilled to be part of a team that’s redefining the online shopping landscape and championing the future of eCommerce in such a meaningful way.”

    GoKwik’s network includes over 10,000 brands, such as Lenskart, Neemans, Man Matters, and Shoppers Stop, spanning categories like fashion, beauty, health, nutrition, and electronics. With over 120 million shoppers, its leadership team features talent from Amazon, Myntra, Google, and Nykaa. GoKwik anticipates continued growth during the festive season leading up to Diwali.

  • Kiara Powar launches #InsulinSeMatDaro campaign for diabetes awareness

    Kiara Powar launches #InsulinSeMatDaro campaign for diabetes awareness

    Mumbai: Kiara Powar, an 18-year-old content creator, launches her impactful campaign titled #InsulinSeMatDaro, aligning with National Diabetes Month (1-30 November 2024) and World Diabetes Day (November 14, 2024). With a focus on the theme diabetes and well-being, as set by the International Diabetes Federation, the campaign takes a comprehensive look at living with diabetes, encompassing physical, mental, and social well-being.

    Throughout November, Kiara will host conversations with prominent figures such as The Indian Academy of Diabetes, president, Shashank Joshi and a global integrative lifestyle expert, Luke Coutinho. These discussions will explore the far-reaching impacts of diabetes and provide essential insights for patients and caregivers. A crucial aspect of the #InsulinSeMatDaro campaign is debunking myths about insulin usage and advocating for its role in diabetes care. Kiara emphasises equitable access to diabetes medication and plans a crowdfunding initiative to provide subsidised medication to those in need.

    Joshi highlighted the campaign’s relevance, stating, “When it comes to Type 2 diabetes, a contemporary, facts-based and lifestyle-oriented approach can not only make management simpler, but also contributes to overall physical and mental wellbeing. The healthcare ecosystem is making significant strides to better understand the causative factors and offer timely, supportive solutions to make diabetes care easier and more effective. Type 1 diabetics need insulin throughout their lifetime, as well as lifestyle modulation. There’s where Kiara’s campaign is a timely push to urge people to take control of their own health whether or not they have been diagnosed with diabetes and to make the necessary lifestyle changes that will contribute to an enhanced quality of life.”

    Coutinho shared his support: “I am so proud of Kiara for dedicating her platform and voice to spread awareness about diabetes, the burden of which is being felt by India and even the world, at large. By diving deep into the causative factors, as well as the role of a holistic, lifestyle-based approach to diabetes care, this campaign can be transformative for so many millions of diabetics and pre-diabetics. Information is empowerment, and her campaign and relentless efforts are certain to empower and transform lives.”

    Reflecting on her personal journey, Powar stated, “Living with diabetes since the age of 2, I have witnessed first-hand the numerous challenges starting with accurate diagnosis, to a supportive social ecosystem, to receiving the necessary information to safeguard my physical and mental wellbeing. Although I was fortunate to have a very supportive family, I recognise that many others may not have the access or resources that I did. This is my endeavour to pay it forward and to help make the journey a bit easier and less fearful for diabetics.”

    The #InsulinSeMatDaro campaign will be available on Powar’s Instagram and YouTube platforms.

     

  • The Sleep Company unveils new campaign ft Sima Taparia

    The Sleep Company unveils new campaign ft Sima Taparia

    Mumbai: The Sleep Company’s latest campaign features Indian matchmaker, Sima Taparia, bringing a fun twist to finding the right mattress. In the campaign, Sima Aunty matches couples not just with life partners, but with their ideal mattresses, highlighting the importance of comfort and trust in both relationships.

    Titled ‘Peaceful Sleep Mubarakh Ho!’, the digital campaign opens with a matchmaking session with a young couple and their families, discussing their requirements for a perfect match. The scene shifts to The Sleep Company’s showroom, where Sima Aunty assures the couple that while finding the perfect partner may be uncertain, their SmartGrid mattress comes with a 10-year warranty and a 100-night free trial, offering guaranteed comfort.

    The campaign presents the idea that finding lasting comfort, like finding the right partner, doesn’t have to be complicated. The SmartGrid mattress, offering a balance of firmness and softness, is positioned as the perfect choice for couples starting new journeys.

    The Sleep Company co-founder Priyanka Salot said, “At The Sleep Company, we have always ensured to create comfortable experiences for consumers, which supports them in every phase of life. Our SmartGrid mattresses are designed to offer unmatched comfort – essential to enhancing the sleep quality of people as well as overall well-being. An ideal choice this wedding season, The Sleep Company mattresses also make for a thoughtful gift for couples starting their journey together. Our new campaign with Sima Taparia highlights the importance of finding a perfect mattress just like finding an ideal partner in life. The campaign takes the idea of matchmaking to a completely new level and emphasizes how we prioritize quality and long-term satisfaction for our consumers.”

    Steve Priya’s CCO Priya Pardiwalla said, “Over three seasons of her show, Sima aunty thought she’s heard all kinds of unrealistic demands and expectations for a prospective partner. Not really. In what looks like a scene from her show, we wanted to communicate that unlike most things in life, The Sleep Company mattress comes with the assurance of a 10-year warranty and 100 nights trial.”

    Taparia said, “The two key pillars of a successful relationship are comfort and having each other’s support. Similarly, a good mattress is the one that provides comfort and necessary support to the body. TSC’s SmartGrid mattress averts pressure accumulation and provides comfort, making it an ideal match for anyone seeking quality sleep. Given the commonality between a good relationship and a good mattress, I am thrilled to join hands with The Sleep Company and add a little matchmaking magic to its wedding campaign.”

  • Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Colour Palette Films’ CaratLane Film wins best film at IAA Awards

    Mumbai: ‘Postcards- Khul Ke Karo Express’ produced by Colour Palette Films for CaratLane and the agency BBH, was awarded the best  film in the ‘Fashion and Accessories’ category at the prestigious International Advertising  Association- (IAA) India Chapter- Awards this year.

    The core of the film is the tender relationship between a mother and son.  Colour Palette Films worked closely with the agency creatives on the nuances of the script  and the characterisation before the production stage. Strong performances, sensitive  storytelling, soft lighting, a bittersweet music track and a warm, textured visual palette bring the film alive, making it emotionally impactful for the viewers.

    The film series, conceptualised by BBH India and directed by Arunima Sharma,  showcases the unique feature of embedding video messages in CaratLane jewellery,  revolutionising the gifting experience and providing customers with a novel way to express  their emotions through jewellery. The Postcards campaign, which features three different  heart-warming stories across three films, beautifully captures the essence of relationships  and emotions, offering viewers a heartfelt experience that transcends traditional gifting.

    “Khul Ke karo express” executive producer & Colour Palette  Films Sayan founder Banerjee expressed his views on the project, saying, “The partnership with CaratLane proved to  be a creatively fulfilling endeavour for our team. We were deeply moved by the emotional  richness of the scripts, and we committed ourselves to vividly portraying these narratives.  The music contributed significantly, and the use of the sarangi elevated the overall  storytelling. The casting process was paramount for this film, which explores the profound  emotional connection between a mother and her son. Komal Chhabria brought a touching  softness, vulnerability, and authenticity to the role of the mother, while Eklavya’s portrayal  of the son resonated with genuine subtlety, making his performance particularly impactful.”

    Colour Palette Films is founded by Banerjee, a seasoned professional with over 12  years of experience in feature and advertising film production who has gained recognition for  his exceptional work in producing commercials and feature films. With a track record of  working with prestigious production houses like Excel Entertainment and Maddock Films,  Sayan has line-produced major feature films such as Rock On 2, Finding Fanny, and  Bangistaan.  

    His expertise extends to television commercials, having line-produced ads for renowned  brands such as UC, Uber, Kerovit, Amazon, Muscle Blaze, Samsung and Horlicks. Sayan’s  career highlights include collaborating with acclaimed producers like Ritesh Sidhwani,  Farhan Akhtar and Dinesh Vijan- apart from producing successful advertising campaigns for  brands like L’Oréal Paris, CaratLane- A Tanishq Partnership, HDFC Ergo, Vivo and many  more, under his production house Colour Palette Films.  

    Sayan added, “My extensive experience in commercial Hindi film production really helped  me understand the nuts and bolts of production early on, making my advertising production  highly method-oriented, meticulous and cost-effective while not compromising on quality.  The team you put together is one of the most important aspects of a producer’s job. We, at  Colour Palette Films, believe in empowering the talent we hire to deliver their best and we  strive to elevate the brand’s earlier films by a notable degree.”

    His recent productions include the highly successful ‘Worth It’ campaign by L’Oréal Paris  featuring Alia Bhatt and the recent Everyuth campaign. Colour Palette Films helped elevate  the L’Oréal Paris campaign by putting together an exceptional team that delivered global  standards of cinematography, production design and post-production, contributing to the  campaign’s overall scale and sophistication.

     

     

  • A winning aProCh at World City Awards Barcelona

    A winning aProCh at World City Awards Barcelona

    BARCELONA: At the Smart City Expo, Barcelona – held from 5 to 7 November 2024 – an unknown organisation from Ahmedabad did India proud. aProCh-The Riverside Education Foundation walked away with the innovation award (which it shared with global giant Aramco) during the 2024 edition of the annual World Smart City Awards.

    The annual World Smart City Awards is an  international competition that seeks to recognise pioneering projects, ideas and strategies making cities around the world more livable, sustainable, and economically viable. A record-breaking 429 entries came in from 64 countries worldwide for the 2024 edition.

    The innovation award, according to the World Smart City Awards, is given to to projects with the potential of contributing to the successful transformation, adaptation or response of cities to current challenges or others that may occur in the future.

    aProCh, according to the jury, is a “groundbreaking initiative transforming cities into child-friendly spaces. By reclaiming and reimaging public spaces, it empowers children to be active participants, fostering physical, mental, and social development, creating a more inclusive and sustainable future.”

    According to project head Kirit Zala, aProCh (a Protagonist in every child), the idea was born in 2007 as a community project in Riverside School, Ahmedabad  to  create a child friendly city where they could explore, have fun, opportunities in a safe environment. Various initiatives were designed and implemented – street smart, moving experiences, parents of the park, city on cycles, and city as my landscape through which children became sensitised towards cities and their role as emerging citizens of the future.

    Today, it has spread across 13 cities in India and has impacted more than a million school children.

    The project has more than 400 partners with citizens being involved directly. The Ahmedabad Municipal Corp is the main supporter for various aProCh initiatives. 

  • MakeMyTrip launches new quirky campaign

    MakeMyTrip launches new quirky campaign

    Mumbai: MakeMyTrip has launched a new campaign addressing common travel challenges through humour. The three-film campaign highlights the company’s accommodation options: international hotels, homestays & villas, and domestic hotels. Featuring Alia Bhatt and Ranveer Singh, the campaign showcases MakeMyTrip’s solutions for finding the right accommodations, both internationally and domestically.

    The first film features Alia and Ranveer struggling to find familiar food in a foreign hotel, emphasizing MakeMyTrip’s ‘Loved by Indians’ filter for finding hotels with Indian cuisine and other preferences.

    In the second film, the duo humorously repurposes hotel amenities as gifts, reinforcing MakeMyTrip’s affordable options, such as a 25 per cent discount for new users on domestic hotels.

    The final film highlights MakeMyTrip’s range of serviced villas, with Alia expecting full service but discovering the need for self-management, showcasing the variety of options available for different traveler needs.

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    “Our latest campaign is rooted in the real challenges travelers face,” said MakeMyTrip CMO & CBO – corporate, Raj Rishi Singh. “From finding the right amenities to making smart budget decisions, we want our travelers to experience ease and delight with every stay choice. Alia and Ranveer bring a dose of humor to each unique scenario, delivering a message that resonates deeply with every type of traveller.”

    The campaign is live across TV, digital, and social. In addition, MakeMyTrip is also a ground sponsor for the ongoing India-South Africa T20 series. Directed by Early Man Film’s Abhinav Pratiman, these films have been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi of Moonshot creative agency.

  • Lapp India appoints Sumit Mitra as MD

    Lapp India appoints Sumit Mitra as MD

    Mumbai: Lapp India has appointed Sumit Mitra as managing director, effective 1 November 2024. With over three decades of experience in the industrial sector, Sumit’s leadership will drive Lapp India’s growth and market expansion. Based in Bangalore, he will report to the CEO of Lapp Asia Pacific.

    Sumit joins Lapp from SKF Group, where he contributed to operational excellence and market growth in both Indian and multinational companies. His strategic skills and focus on talent development make him a key addition to Lapp’s leadership team.

    “We are thrilled to welcome Sumit to Lapp India,” said Lapp Asia Pacific CEO Richard Lee. “India is our largest market outside Germany, with immense growth potential across industries. Sumit’s strategic vision and expertise will be instrumental in accelerating our expansion and deepening our commitment to delivering cutting-edge solutions that meet the evolving needs of our Indian customers.”

    In his new role, Sumit will focus on transforming Lapp India into a leading player in cable and connectivity solutions, with a commitment to tackling complex customer challenges across diverse industries. He aims to strengthen the company’s operational base, scale product offerings, and bring industry-first technologies to India’s growing market.

    “Joining Lapp India is both an honour and a tremendous opportunity,” stated Mitra. “The strong growth in the Indian economy provides Lapp tremendous opportunities for our existing business as well as in many new segments. I look forward to harnessing these opportunities to drive profitable growth at Lapp India.”

    A graduate in Electronics and Telecommunications Engineering from Pune University and an MBA from IIM-Calcutta, Sumit’s strong people-centric approach, combined with his technical and strategic background, underscores his vision for Lapp India’s future.

  • Chinese Wok joins as RVCJ Media’s Wrong Number Reboot co-sponsor

    Chinese Wok joins as RVCJ Media’s Wrong Number Reboot co-sponsor

    Mumbai: Chinese Wok, a quick-service restaurant chain specialising in Chinese cuisine, has collaborated with RVCJ Media as a co-sponsor for the Wrong Number Reboot web series. This partnership marks one of Chinese Wok’s recent initiatives to broaden its reach and engage audiences through creative content and media integrations.

    In Wrong Number Reboot, Chinese Wok is woven into the storyline, showcasing its youth-oriented cuisine and fostering a direct connection with viewers. This collaboration allows the brand to engage with content-driven audiences, aligning itself with relatable digital entertainment to enhance its visibility and appeal among young consumers.

    Lenexis Foodworks founder Aayush Agrawal said, “We’re thrilled to collaborate with the creators of the series for Wrong Number Reboot. At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful ways. This partnership allows us to bring our brand to life in a unique setting, showcasing the essence of Chinese Wok in a format that’s fresh, engaging, and memorable. Our aim is to merge the appeal of digital entertainment with our love for Desi Chinese cuisine.”

    This collaboration follows Chinese Wok’s debut movie integration with the film Bhool Bhulaiyaa 3, where the brand connected with audiences through its association with the popular franchise and lead actor Kartik Aaryan. The campaign showcased Chinese Wok’s signature flavors and included a custom Instagram filter, ‘Balance the Wok,’ where users balance a virtual wok while collecting Desi Chinese ingredients.

    Through these campaigns, Chinese Wok continues strengthening its brand presence by combining food and entertainment, creating experiences that engage audiences across India.