ITV

Category: Media and Advertising

  • Namdev Finvest appoints Dominic Vijay Kumar as president & head of technology

    Namdev Finvest appoints Dominic Vijay Kumar as president & head of technology

    Mumbai: Namdev Finvest, a leading Rajasthan-based NBFC specialising in MSMEs, green financing, and small business loans, has announced the appointment of Dominic Vijay Kumar as its president & head of technology. Bringing over 25 years of experience in technology innovation, Dominic will spearhead Namdev’s digital transformation, implement robust cybersecurity strategies, and drive projects that enhance business efficiency and customer satisfaction.  

    Kumar’s extensive leadership experience in the BFSI and NBFC sectors has earned him a reputation for designing and implementing IT infrastructure and operations that align with organisational goals. At Namdev Finvest, he will be pivotal in advancing the company’s technological edge, fostering operational excellence, and introducing transformative solutions to the financial sector.  

    Welcoming Dominic to the team, Namdev Finvest, chief human resources officer, Gagan Sharma said, “Dominic’s extensive experience in technology and leadership will be instrumental in advancing our mission to serve MSMEs with efficiency and innovation. We are thrilled to welcome him to the Namdev Finvest family.”

    Expressing enthusiasm for his new role, Kumar shared, “Joining Namdev Finvest is an exciting opportunity to innovate and build robust technological solutions that empower MSMEs and drive financial inclusion. With its talented team, I am looking forward to contributing to the company’s vision for transformative growth.”

    Dominic holds a bachelor’s degree in electronics and communications engineering and an MCA in first grade, along with several prestigious certifications, including the Advanced Global Leadership Programme by IIM Calcutta and a CyberSecurity Strategist Certification. He has also been recognised with numerous awards, including ‘100 Most Innovative CIO of India’, ‘ETNOW CIO of the Year’, and ‘CTO of the Year by Making of Developed India’, for his contributions to IT leadership.  

    With Kumar’s appointment, Namdev Finvest is poised to strengthen its technological framework and continue driving financial inclusion for MSMEs.  

     

  • Spinny launches ‘Men’s Day Exclusive’ campaign

    Spinny launches ‘Men’s Day Exclusive’ campaign

    Mumbai: In a world where masculinity is ever-evolving, one connection remains constant—the deep bond between men and their cars. This International Men’s Day, Spinny, India’s leading full-stack car-buying platform, celebrates this timeless bond with its ‘Men’s Day Exclusive’ campaign. As part of this initiative, Spinny is offering up to a 10 per cent discount on car purchases—a special tribute to the men who find freedom, adventure, and joy behind the wheel.

    Through this campaign, Spinny celebrates men who cherish every road trip, take pride in their vehicles, and believe that every drive has a story to tell. This campaign is designed to make their dream cars more accessible, memorable, and exciting, with the added benefit of a special discount to make the experience even sweeter.

    The company provides a limited-time opportunity available only on 19 & 20 November 2024 to make car ownership a truly delightful experience. With Spinny’s seamless buying process and trusted quality assurance, car enthusiasts can avail the discount on all Spinny cars. The platform’s wide selection of Spinny-certified cars and hassle-free services ensure an accessible and satisfying journey toward car ownership. Customers can also take advantage of this exclusive Men’s Day celebration both online and at all Spinny hubs nationwide.

    Hanish Yadav at Spinny “Whether it’s the excitement of a long drive, or simple joy of everyday commutes, or serving the best transportation for the family, cars hold a special place in many men’s lives. This Men’s Day, we are proud that Spinny celebrates the passion of every car guy who has experienced life’s best moments from behind the wheel. With this campaign, we’re not only offering an exclusive discount on car purchases, it’s our way of showing gratitude to the men who follow their drive.”

  • Faasos and ‘Ganji Chudail’ join forces to revolutionise burger eating

    Faasos and ‘Ganji Chudail’ join forces to revolutionise burger eating

    Mumbai: Faasos, the flagship brand of Rebel Foods—the world’s largest internet restaurant company—launched a playful campaign featuring the notorious Ganji Chudail (Bald Witch) as the unexpected champion of the wrap world. Known for her mischievous yet relatable persona, Ganji Chudail takes on the challenge of messy traditional burgers, showcasing Faasos’ innovative ‘Burger Wraps’ as the cleaner, more convenient alternative.

    The campaign follows a humorous storyline where Ganji Chudail crashes a burger party hosted by fast-food legends—the King, the Clown, and the Colonel. When she asks for a bite, they ignore her, only for their burgers to create a chaotic mess. Unbothered, Ganji Chudail confidently pulls out her ‘Faasos Burger Wrap’ and enjoys it neatly. The astonished fast-food icons watch in envy as she eventually shares the wrap with them, proving Faasos’ Burger Wraps as the superior choice.

    Faasos aims to challenge the norm and highlight how their Burger Wraps provide a practical, mess-free solution for burger lovers. This campaign is designed to resonate with anyone tired of the hassle associated with traditional burgers, presenting a fun and memorable alternative.

  • McCoy Mart launches #OrderYourSmile campaign to simplify construction

    McCoy Mart launches #OrderYourSmile campaign to simplify construction

    Mumbai: McCoy Mart, a premier procurement platform for construction and building materials, launched its latest digital campaign, #OrderYourSmile, to revolutionise how construction professionals approach procurement. This campaign addresses challenges such as order delays, price fluctuations, and material quality issues faced by builders, contractors, architects, and interior designers, making the process seamless and stress-free.

    McCoy Mart, founder & CEO, Amit Malhotra shared, “With #OrderYourSmile, we’re not just emphasising the quality of our service but also the importance of having a quality of life. Our goal is to be the go-to platform in the construction industry, making the process of procurement as smooth and stress-free as possible. At McCoy Mart, we understand the pressure that professionals face with fluctuating prices and late deliveries. We wanted to build a solution that gives them back their time and peace, and we’re proud to see the smiles we’re bringing to our customers’ faces.”

    The #OrderYourSmile campaign showcases how McCoy Mart ensures timely deliveries, genuine pricing, and quality assurance, allowing professionals to focus on their projects without logistical concerns. By offering real-time updates and tracking, the platform empowers users to monitor orders seamlessly, turning construction procurement into an experience that leaves a smile on customers’ faces.

    McCoy Mart, head of marketing, Mayur Arya explained, “Our campaign, #OrderYourSmile, is about much more than promoting a service. It’s about capturing the joy that comes from knowing that our customer’s needs are met on time, every time. We are proud to provide our customers with the tools they need to succeed while allowing them to focus on what’s truly important in their lives.”

    With over 25 years of trust built by the McCoy Group, McCoy Mart continues to set the standard in the construction industry. The #OrderYourSmile campaign solidifies its leadership in digital transformation, ensuring that every customer receives service marked by transparency, quality, and satisfaction.

  • Skechers Walkathon 2024 unites thousands for fitness and sports growth

    Skechers Walkathon 2024 unites thousands for fitness and sports growth

    Mumbai: On 18 November 2024, Skechers concluded the fifth edition of its highly anticipated ‘Skechers Walkathon’ at Inorbit Mall, Malad, Mumbai. This year’s event brought together thousands of fitness enthusiasts and reinforced Skechers’ dedication to sports advancement by donating a portion of registration proceeds to the GoSports Foundation, supporting young Indian athletes.

    Bollywood star Ananya Panday and football legend Sunil Chhetri joined the event, alongside influencers like actress-veejay Gaelyn Mendonca and content creators Viraj Ghelani and Karan Sonwane. Their presence energised participants and underscored the spirit of community and fitness.

    Skechers South Asia Pvt. Ltd., CEO, Rahul Vira stated, “The Skechers Walkathon is not just an event; it’s a celebration of health, wellness, and community. This year’s incredible turnout highlights the growing enthusiasm for an active lifestyle. Partnering with GoSports Foundation, we are proud to support young athletes and contribute to the future of Indian sports. This initiative perfectly aligns with our vision of a fitter and more active India.”

    Chhetri shared his experience: “It was truly inspiring to see such a huge turnout of fitness enthusiasts at the Skechers Walkathon. Being part of this event made me feel the incredible energy and passion people have for health and community. Skechers’ promise to encourage the next generation of athletes through initiatives like this is truly commendable, and I am glad to be a part of this journey to make fitness a way of life for more people in India.”

    Panday added, “Joining the Skechers Walkathon this year was a beautiful experience. Seeing people of all ages come together for a day of fitness, fun, and purpose was both uplifting and motivating. Skechers has created a unique platform that not only promotes active lifestyles but also supports emerging athletes, which is something I am proud to be part of. It was a day filled with positivity, community spirit, and a strong sense of togetherness.”

    The event, in collaboration with GoSports Foundation, reaffirms Skechers’ commitment to nurturing India’s sports talent. GoSports Foundation, CEO, Deepthi Bopaiah commented, “Our partnership with Skechers plays a vital role in our mission to empower young athletes. This sustained support ensures that aspiring athletes receive the guidance and resources they need to pursue their dreams on an international stage.”

    The Skechers Walkathon featured three fitness categories: the 10 km-timed walk for seasoned participants, a five km-timed walk for those new to the sport, and a three km fun walk for families. The scenic route around Inorbit Mall included entertainment zones, enhancing the event’s atmosphere. Since its inception, the Skechers Walkathon has engaged an expanding community of fitness enthusiasts, cementing its place as a landmark event for health and community spirit in India, and promoting sportsmanship and empowerment for future athletes.

  • TAM AdEx: Surge in political advertising during Maharashtra assembly elections

    TAM AdEx: Surge in political advertising during Maharashtra assembly elections

    Mumbai: As the election season approaches, the advertising landscape witnessed a surge in activity, especially across traditional mediums like TV, print, and radio. A recent report by TAM AdEx, a division of TAM Media Research, delved into the advertising patterns observed during the assembly election periods of September 2023 and October 2024. The report highlighted how political parties have strategically leveraged various media channels to maximize their reach and influence voters.

    The analysis focused on the ad insertions and ad volumes across different media platforms, comparing the data from the months leading up to the elections in 2023 and 2024. The study covered a range of advertising categories, primarily focusing on political ads, and provides insights into the evolving strategies adopted by political entities.

    The report noticed an increase in advertising across TV, print, and radio, particularly in the months leading up to the elections. Here’s a breakdown of the media usage trends:

    ●    Television remained the most dominant platform, capturing a large share of political ad insertions. This trend is attributed to TV’s extensive reach and ability to engage a wide demographic, making it a preferred medium for political campaigns.

    ●    Print media continued to play a crucial role, especially in regional advertising. Political parties leverage newspapers to reach specific voter bases, particularly in rural and semi-urban areas where print media retains substantial influence.

    ●    Radio also saw a noticeable increase in ad volumes, highlighting its importance as a medium for quick and cost-effective voter engagement, especially in local languages.

    The Ad Insertions data from the “Assembl Election – Ad Insertion” sheet reveals some interesting trends:

    ●    In September 2023, there was a moderate volume of ad insertions as political parties started ramping up their campaigns. However, by October 2024, there was a marked increase in ad insertions, indicating a more aggressive approach closer to the election dates.

    ●    The report highlighted that political ads constituted a significant portion of the total ad insertions across all three mediums (TV, print, and radio). This reflects the high stakes of assembly elections and the need for parties to maintain visibility across multiple channels.

    The data from the “Assembly Election – Ad Volume” sheet further elaborates on the share of ad volumes:

    ●    There was a noticeable shift in ad volumes between the two years, with October 2024 showing a higher volume compared to September 2023. This could be attributed to the heightened competition among political parties and the increasing significance of assembly elections in shaping state politics.

    ●    The increase in ad volumes suggested a growing emphasis on broadcast and print advertising as key components of election strategies. This aligns with the broader trend of political parties investing heavily in mass media to sway public opinion.

    The report also highlighted the distribution of ad insertions based on the per cent share of different media:

    ●    TV dominated the share of political ad insertions, followed by print and then radio. This aligns with the general perception that visual media has a stronger impact on viewers, especially during the election season.

    ●    The increased usage of radio in 2024 indicates a renewed interest in using audio channels to reach voters in rural and semi-urban areas. Radio’s localized nature allows political parties to tailor their messages to specific regions, making it a powerful tool for regional outreach.

    The comparative data between September 2023 and October 2024 reveals some strategic shifts in political advertising:

    ●    There was a clear escalation in ad spending as parties approached the 2024 assembly elections, indicating a more robust and aggressive campaign strategy. This aligns with the broader trend of political campaigns becoming more media-centric, leveraging high-frequency ad insertions to dominate the airwaves.

    ●    The report also suggested that political parties are increasingly adopting a multi-channel approach, utilising a mix of TV, print, and radio to ensure widespread voter engagement.

    TAM AdEx-Assembly Election Report – Sep’23 and Oct’24

  • Zivame launches ‘The Museum of Boobs’ campaign to redefine fit

    Zivame launches ‘The Museum of Boobs’ campaign to redefine fit

    Mumbai: On 18 November 2024, Zivame, India’s intimate wear brand, launched its innovative campaign, ‘The Museum of Boobs’, to reshape the conversation around intimate wear and highlight the importance of understanding individual breast profiles for finding the right fit. This campaign challenges the outdated notion that fit is solely determined by band and cup size, emphasising that true comfort and support come from recognising the diversity of breast shapes.

    ‘The Museum of Boobs’ campaign features a humorous and visually engaging short film that uses relatable metaphors, such as mushrooms and umbrellas, to celebrate the uniqueness of different breast profiles. By playfully addressing the one-shape-fits-all approach of traditional bra-makers, the campaign showcases Zivame’s expertise in designing bras that cater to a wide range of shapes and sizes.

    Zivame, head-brand marketing, Khatija Lokhandwala explained, “At Zivame, our mission is to empower every Indian woman to discover her perfect fit. We’ve perfected the art of designing bras for all unique shapes and sizes, and the Museum of Boobs campaign brings this expertise to life, celebrating the diversity of breast profiles and showcasing that the Right Fit is about more than just a number.”

    Rooted in over a decade of research and understanding the specific needs of Indian women, ‘The Museum of Boobs’ underscores Zivame’s commitment to innovation and breaking conventional norms. This campaign not only reaffirms the brand’s dedication to educating women on what the right fit truly means but also empowers them to make informed choices about their intimate wear.

  • Pee Safe launches ‘Pee Like a Gentle Man’ campaign

    Pee Safe launches ‘Pee Like a Gentle Man’ campaign

    New Delhi: Pee Safe unveiled its latest campaign, ‘Pee Like a Gentle Man,’ a humorous video aimed at raising awareness about essential toilet hygiene practices. Launched to coincide with World Toilet Day, the video combines relatable humor with a serious message to underscore the importance of cleanliness in shared bathroom spaces.

    This year’s World Toilet Day theme, “Toilets: A Place for Peace”, resonates through Pee Safe’s campaign, which brings a fresh and empowering approach to sanitation awareness. The campaign film captures a moment of drama in a cozy, middle-class Indian household, where Priya, a frustrated wife, stages a “life-changing” conversation with her husband, Arjun. The intense setup quickly gives way to a humorous twist: Priya isn’t breaking up with Arjun, but with his messy toilet habits. Through dramatic music and clever dialogue, Priya outlines her grievances – from the toilet seat left up to tissue on the floor, misplaced rolls, and water puddles everywhere – pushing Arjun to the brink of panic before revealing her true demand for a cleaner, more considerate bathroom environment.

    The campaign video playfully highlights typical frustrations that many experience but seldom address. Using exaggerated tension and light-hearted humor, Pee Safe emphasises the necessity of hygiene products like toilet seat sanitizer sprays, disposable toilet seat covers, and stand-and-pee devices, which are designed to make public restroom experiences safer and more hygienic.

    Commenting on the campaign launch, Pee Safe founder & CEO Vikas Bagaria shared, “With our World Toilet Day Campaign’ we wanted to approach the often-overlooked topic of toilet hygiene in a fun, relatable way that resonates with people across all age groups. Good hygiene shouldn’t be a chore – it’s a habit that can start at home with just a few mindful changes. We believe this video will not only entertain but also inspire people to pay closer attention to their habits, especially in shared and public spaces.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pee Safe (@peesafe)

     

  • Kidzee launches Children’s Day campaign on holistic growth

    Kidzee launches Children’s Day campaign on holistic growth

    Mumbai:  Kidzee, a preschool chain, has launched a heartfelt 360-degree campaign celebrating Children’s Day. Alongside this, Kidzee has also unveiled Kidzee Elementary School (KES), catering to students from Classes 1 to 5. While the campaign celebrates the joy and spirit of children, KES reflects Kidzee’s commitment to fostering holistic student growth through innovative curricula and supportive learning environments.

    The newly released commercial beautifully encapsulates Kidzee’s approach to learning, showcasing how children are encouraged to use their imagination, making education an enjoyable and engaging experience. This philosophy is central to Kidzee Elementary School, which offers education from pre-primary through to Grade 5, seamlessly aligning with the National Education Policy to foster early childhood care and comprehensive development.

    At the heart of this new offering is the Pentemind approach, a comprehensive pedagogy and curriculum that integrates academic rigour with emotional intelligence, creativity, and curiosity. Accompanied by a user-friendly app, Pentemind focuses on experiential and inquiry-based learning, providing a strong foundation for lifelong learning while equipping children with a balanced mix of cognitive, social, emotional, and physical development. This approach embodies Kidzee’s commitment to nurturing resilient, empathetic, and intellectually empowered learners who thrive both academically and personally.

    As part of the celebrations, Kidzee hosted a Rewards and Recognition (R&R) ceremony to honour the dedication of its educators and to showcase the transformative impact of its flagship Pinnacle programme. The highlight was the premiere of a captivating TVC that encapsulates how Pentemind nurtures children’s potential through its focus on experiential and inquiry-based learning, fostering holistic development and empowering young learners.

    Kidzee CEO Manish Rastogi remarked : “We’re delighted to launch this initiative, which embodies Kidzee’s vision of fostering learning spaces that celebrate individuality while equipping children with essential life skills. With KES and the transformative Pinnacle programme, we’re extending our vision to empower young learners with creativity, curiosity, and confidence.”

    This 360 degree campaign and KES launch mark a step forward in redefining early and primary education in India, moving beyond traditional methods to create environments that nurture well-rounded individuals ready to embrace life’s challenges.

  • Media Matrix Worldwide surges despite mixed Q2 results

    Media Matrix Worldwide surges despite mixed Q2 results

    Mumbai: The financial landscape for Media Matrix Worldwide Limited (MMWL) in Q2 FY25 paints a nuanced picture, juxtaposing robust revenue growth with strained profitability. With consolidated revenue from operations skyrocketing by 44.5 per cent YoY to Rs 1,35,688.52 lakh, the company has demonstrated remarkable top-line momentum. However, mounting expenses and shifts in inventory dynamics tempered the gains, reflecting the challenges of navigating an evolving business ecosystem.

    Media Matrix’s consolidated revenue from operations surged, bolstered by a significant increase in the trading of electronic items. Compared to Rs 93,756.58 lakh in the corresponding quarter of FY24, the latest figures underscore a well-executed growth strategy. The sale of services, though contributing a modest Rs 304.15 lakh, remained stable, affirming the firm’s diversified revenue streams.

    Despite the impressive revenue trajectory, the company’s net profit declined to Rs 205.54 lakh, down from Rs 307.14 lakh a year ago. The dip largely stems from a substantial increase in finance costs, up 54.3 per cent to Rs 657.25 lakh, reflecting higher borrowings during the period. Other factors, including a rise in employee benefit expenses by 14 per cent, added further pressure to the bottom line.

    Operational Highlights

    – Inventory Adjustments: Changes in inventory of stock-in-trade significantly reduced expenses by Rs 2,240.92 lakh, indicating efficient stock management.

    – Employee Costs: Employee benefit expenses rose to Rs 249.66 lakh, up from Rs 218.95 lakh YoY, showcasing investments in human capital.

    – Depreciation: Marginally increased to Rs 39.81 lakh, signifying sustained investment in operational infrastructure.

    Notably, the quarter’s other comprehensive income recorded a dramatic turnaround, moving from a gain of Rs 3,280.91 lakh last year to a loss of Rs 2,089.96 lakh. This shift is attributed to fair value changes in investments held by subsidiaries, reflecting broader market volatility.

    Cash flows from operations reflected a net outflow of Rs 4,390.10 lakh, contrasting starkly with the inflow of Rs 3,057.53 lakh reported for FY24. However, the company’s liquidity position strengthened, with cash and cash equivalents rising sharply to Rs 470.93 lakh from Rs 89.40 lakh, thanks to effective management of short-term borrowings.

    Media Matrix Worldwide continues to capitalise on its expertise in digital media and electronics trading. However, the dual challenges of rising finance costs and a volatile investment climate demand strategic recalibration. While the revenue trajectory inspires confidence, sustaining profitability in the face of external headwinds will be key to maintaining investor trust.