ITV

Category: Media and Advertising

  • Pat Cummins and Ruby the Kangaroo invite Indian fans to “Come and Say G’day”

    Pat Cummins and Ruby the Kangaroo invite Indian fans to “Come and Say G’day”

    Mumbai: Australian Test cricket captain Pat Cummins stars in the latest installment of Tourism Australia’s Come and Say G’day campaign, aimed at captivating Indian cricket fans during the highly anticipated five-Test series between Australia and India. Featuring brand ambassador Ruby the Kangaroo, the campaign invites millions of Indian viewers to explore Australia’s breathtaking tourism experiences beyond the stadiums.

    Titled ‘Howzat for a holiday?’, the campaign will air during match intervals on Indian TV screens, showcasing Australia’s iconic destinations and unique adventures. With 50 million cricket fans expected to tune in, Tourism Australia leverages this opportunity to inspire travelers to experience the wonders of the land Down Under.

    Tourism Australia managing director Phillipa Harrison highlighted the significance of this campaign, “India is a key market for Australian tourism, and with arrivals from the country on the rise, the Test series is the perfect platform to promote Australia as a holiday destination to a captive audience. While we have their attention firmly on cricket, this is an unmissable chance to encourage travelers to Come and Say G’day and discover what Australia has to offer.”

    The campaign features 30, 15, and six second advertisements, as well as digital and out-of-home creatives. The content will also roll out in the UK next year, coinciding with the Women’s Ashes in January 2025 and the Men’s Ashes in November 2025.

    Tourism Australia chief marketing officer Susan Coghill praised the campaign’s versatility, “’Howzat for a holiday?’ proves the adaptability of Ruby the Kangaroo as a brand ambassador, alongside Pat Cummins. Ruby has been central to all our campaigns, from the FIFA Women’s World Cup to this cricket-focused push. We’re thrilled to showcase a uniquely Australian experience to Indian audiences with this campaign.”

    Key Campaign Highlights:

    ●   Howzat for a holiday? leverages cricket’s massive viewership in India.

    ●   Content series featuring retired cricketer David Warner promotes his favorite Australian destinations.

    ●   A four-part social media campaign and celebrity engagements with Bollywood talent spotlight Australia’s allure.

    ●   Creative assets localized for the UK market in time for the Ashes.

    Pat Cummins expressed enthusiasm about his role as a Tourism Australia Friends of Australia advocate:
    “Sports bring people together, and this campaign highlights how cricket and tourism can connect cultures. I’m excited to show Indian fans the incredible beauty and adventures waiting in Australia.”

    Test Series Schedule:

    ●   Perth: 22–26 November 2024

    ●   Adelaide: 6–10 December 2024

    ●   Brisbane: 14–18 December 2024

    ●   Melbourne: 26–30 December 2024

    ●   Sydney: 3–7 January 2025

  • HDFC Life launches ‘The Missing Beat – Second Chance’

    HDFC Life launches ‘The Missing Beat – Second Chance’

    Mumbai: After the success of the first phase of ‘The Missing Beat’, a campaign aimed at increasing public awareness on Cardiopulmonary Resuscitation (CPR), HDFC launched the next phase of the campaign, titled ‘Second Chance’.

    The first digital film of ‘The Missing Beat’ campaign generated effective results, reaching over 25.4 million views and 46 million impressions, and over 124,000 visits, highlighting the extent of audience engagement for a critical topic – CPR. With ‘Second Chance’, HDFC Life takes a step further, using storytelling to raise CPR awareness in a relatable way.

    In ‘Second Chance’, viewers follow the story of a corporate employee who experiences a sudden cardiac arrest at an office event. The film captures his journey as he envisions key moments in his life – dreams he has yet to fulfil, milestones he wishes to achieve, and promises that he made to his family.

    ‘Second Chance’ seeks to deepen the public conversation about CPR and emphasises the need for an individual to be prepared in every way. It gives an important message that being equipped to save a life and protecting loved ones financially, are dual responsibilities everyone should consider.

    HDFC Life group head strategy & CMO, Vishal Subharwal said, “The first phase of our campaign received a phenomenal response, motivating us to go a step further by exploring the personal impact on an individual whose dreams could remain unfulfilled without CPR intervention. In this phase, we see the protagonist in an ethereal realm during a cardiac arrest, getting a glimpse of the future he had planned – his aspirations, milestones, and promises made to loved ones.

    Every individual has dreams and to pursue them, one must be prepared in every way – to save a life in a critical moment and to protect loved ones financially. Our hope is that this campaign inspires people to take CPR training seriously and to contribute to the noble cause of saving lives.”

    LS Digital director & chief creative officer – LS Creative, Manesh Swamy added, “This campaign goes beyond the statistics, bringing to life the emotional reality of a cardiac emergency. We aim to connect with audiences on a personal level, underscoring the value of CPR and the peace of mind life insurance provides.  Through this story, we are committed to making India CPR-ready and financially secure.”

    Cardiac arrest is a growing crisis in India. Around 500,000 to 600,000 lives are lost each year due to cardiac arrest. The awareness of CPR remains extremely low, with fewer than two per cent of the population trained in this vital skill.

    In the fiscal year 2024, HDFC Life provided coverage to 6.6 crore lives and achieved a 99.5 per cent claim settlement ratio for individual claims, reflecting its dedication to policyholders and their families.

  • HMG launches campaign for Birla Brainiacs featuring Ayushmann Khurrana

    HMG launches campaign for Birla Brainiacs featuring Ayushmann Khurrana

    Mumbai: Hola Media Group (HMG) has unveiled an inspiring campaign for Birla Brainiacs, marking a new era in hybrid education. Featuring Bollywood star Ayushmann Khurrana, the campaign titled ‘Education Meets Innovation’ celebrates the fusion of academics and upskilling, empowering students to unlock their full potential through a unique blend of online and offline learning.

    This groundbreaking initiative encourages students to see competition as a journey within themselves, going beyond traditional textbooks to embrace holistic education. The campaign aims to deliver academic excellence while equipping students with essential real-world skills, fostering self-belief and preparing them to thrive in today’s competitive global environment.

    Hola Media Group led the conceptualisation and execution of this visionary campaign, ensuring it resonates deeply with both students and parents. From strategic planning to integrated marketing, Hola Media Group has leveraged its expertise to spread the message of reimagined education far and wide.

    Hola Media Group founder, Dushyant Mehta said, “At Hola Media Group, we believe that education must evolve to meet future demands. Our campaign for Birla Brainiacs reflects this vision by seamlessly integrating academic learning with life-enhancing skills. We want students to know that their only competition is with themselves and that true success lies in personal growth.”

    Birla Brainiacs founder, Nirvaan Birla highlighted the campaign’s importance: “Our hybrid schooling model reflects our belief that education needs to be both comprehensive and adaptive. By combining online and offline learning, we empower students to excel in academics and life skills. This campaign with Hola Media Group is crucial in showcasing how learning can be reimagined to prepare the next generation for a brighter future.”

    Birla Brainiacs, CEO, Mudassar Nazar added, “We’re excited to launch this campaign that emphasises academic achievement and the importance of upskilling. It’s about building confidence and resilience in students. This initiative will help shape a more skilled, adaptable, and innovative future workforce.”

    Renowned filmmaker and executive producer Ashmith Kunder, who crafted the campaign’s visual narrative, shared his vision: “I wanted to create something that shows the students that they are capable of much more than they realise. It’s about believing in yourself, pushing boundaries, and redefining what success looks like. The visuals we’ve crafted aim to inspire that journey of self-discovery and growth.”

    With ‘Education Meets Innovation,’ Birla Brainiacs and Hola Media Group are setting new standards in the education sector, offering students an opportunity to grow academically and personally. The campaign aims to inspire students globally to compete only with themselves, paving the way for a brighter and more innovative future.

  • Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign

    Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign

    Mumbai: Big FM has triumphantly concluded its transformative campaign ‘Bano India Ke Angdaata’, becoming the first radio network to champion organ donation on a national scale. Reaching over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a powerful message of hope and compassion across the country.

    At the heart of the campaign were Big FM RJs, including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, and others, who not only championed the cause but also pledged to become organ donors themselves. Their efforts were amplified by Indian cinema stars like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, and Sunny Leone, along with industry icons such as Farah Khan, Palak Muchhal, and Ankur Warikoo.

    Eminent leaders, including minister of state for health & family welfare, Anupriya Patel and Goa chief minister Pramod Sawant, lent their support, alongside the National Organ and Tissue Transplant Organisation (NOTTO). The campaign also featured contributions from inspiring figures like Anil Srivatsa, a double gold medallist at the World Transplant Games, and ORGAN India, CEO, Sunayana Singh.

    Key Highlights:

    . Anthem Launch: The campaign introduced ‘Tu Farishta’, composed and sung by Aaman Trikha, to evoke emotional resonance.

    . Collaborations: Partnered with NOTTO, athletes, and state-level organ donation organisations for regional impact.

    . Innovative Initiatives: Live studio setups in metro trains and e-wellness programs reinforced the message.

    . Stories of Impact: Heartfelt interviews with donor families and recipients showcased the life-changing potential of organ donation.

    Big FM, COO, Sunil Kumaran expressed, “At BIG FM, we take pride in being the first radio network to champion the cause of organ donation on a national scale, inspiring meaningful conversations. This campaign transcends mere awareness, striving to ignite a movement among people to take decisive action towards organ donation. The overwhelming response, with thousands pledging their support and the campaign’s extensive reach nationwide, reaffirms our unwavering commitment towards bringing about a positive change.”

    The campaign’s success underscores BIG FM’s unwavering commitment to fostering positive societal change through impactful initiatives.

     

  • Zepto appoints Rakesh Malloju as senior director – product

    Zepto appoints Rakesh Malloju as senior director – product

    Mumbai: Zepto has appointed Rakesh Malloju as senior director – product. In this role, Malloju will lead Zepto’s product strategy and development efforts, leveraging over a decade of experience in building and scaling consumer internet products.

    Malloju joins Zepto following his tenure as product lead at Apollo 24/7, where he optimised user experiences for the platform’s e-commerce app, focusing on key functionalities like search, browsing, and payments. His track record includes scaling products to millions of monthly active users, showcasing his expertise in driving user-centric innovation.

    With prior roles including head of product at Infinity Learn and contributions to Toppr, Housing.com, and Mu Sigma Inc., Malloju brings a wealth of knowledge in product-market fit, user research, and scalable solutions. His appointment aligns with Zepto’s mission to revolutionise the online grocery delivery space through innovative and efficient product development.

    The company anticipates that Malloju’s leadership will accelerate its growth trajectory, ensuring Zepto continues to deliver a seamless and customer-first experience in the fast-paced e-commerce market.

  • Jaskaran Singh Kapany joins MobiKwik as chief marketing officer

    Jaskaran Singh Kapany joins MobiKwik as chief marketing officer

    Mumbai: MobiKwik proudly announces the appointment of Jaskaran Singh Kapany as its new chief marketing officer (CMO). In his new role, Kapany will spearhead strategic growth initiatives, collaborate with exceptional colleagues, and contribute to MobiKwik’s vision of revolutionising digital payments and financial services in India.

    With an impressive track record in marketing leadership roles, Kapany’s expertise will play a pivotal role in furthering MobiKwik’s commitment to transforming the digital finance landscape. His appointment underscores the company’s focus on innovation and customer-centric strategies to strengthen its position as a leader in digital payments. MobiKwik remains dedicated to enhancing financial inclusivity and delivering cutting-edge payment solutions that simplify lives across India.

  • Vidya Balan supports Arpan’s #ProtectedByPOCSO campaign

    Vidya Balan supports Arpan’s #ProtectedByPOCSO campaign

    Mumbai – Bollywood actress Vidya Balan has once again joined forces with Arpan, India’s NGO addressing Child Sexual Abuse (CSA), to support their #ProtectedByPOCSO campaign. As part of Child Safety Week (14–20 November), this nationwide campaign, called #ProtectedByPOCSO, is carrying a powerful and clear message: Child Sexual Abuse is a punishable offense – Stop Right Now or Get Caught. Arpan’s bold #ProtectedByPOCSO campaign communicates a significant and urgent call to action against CSA offenders, delivering a powerful warning that they will face serious legal consequences under the POCSO Act (Protection of Children from Sexual Offenses, 2012) as well as social consequences. It also seeks to educate the public on what constitutes CSA, emphasizing that it is neither acceptable nor tolerable. By creating widespread awareness of CSA laws and protections, Arpan is aiming to deter offenders from continuing these crimes, ensuring they understand that they are being held accountable.

    Balan has kicked off the campaign with her compelling address: “As Arpan’s goodwill ambassador, I am proud to support its mission and the #ProtectedByPOCSO campaign because the time is now to speak up for child safety. Children deserve to grow up in a world free from the fear of sexual abuse. Too often, offenders take advantage of children’s innocence, manipulating and harming them under the guise of trust. This campaign is here to ensure that these heinous actions will not go unnoticed or unpunished. All children in India are protected under POCSO, and through this campaign, we are making it known that anyone who harms a child will face severe legal and social consequences. Let’s make this message loud and clear!” says Vidya.

    Appreciating Balan’s long-standing support, Arpan CEO & founder Pooja Taparia shared: “Vidya Balan’s unwavering commitment over the years in addressing the issue of Child Sexual Abuse has been instrumental in amplifying safety messages during Child Safety Week. Her support will give momentum to the #ProtectedByPOCSO campaign and will strengthen our mission to prevent Child Sexual Abuse. We are deeply grateful to her for being Arpan’s Goodwill Ambassador.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Arpan (@arpan_csa)

     

  • RBL Bank appoints chess grandmaster D Gukesh as brand ambassador

    RBL Bank appoints chess grandmaster D Gukesh as brand ambassador

    Mumbai: RBL Bank, one of India’s leading private sector banks, proudly announces the appointment of Indian chess prodigy D Gukesh as its brand ambassador. At just 18 years old, Gukesh exemplifies boldness, innovation, and strategic brilliance—values that mirror RBL Bank’s commitment to helping customers achieve their financial goals.

    Gukesh, the youngest-ever contender for the World Chess Championship and the third-youngest grandmaster to surpass a chess rating of 2700, is set to challenge reigning world champion Ding Liren this week in Singapore (23 November–13 December 2024). His journey from prodigy to global competitor embodies the spirit of thoughtful planning and excellence that RBL Bank brings to its customers.

    RBL Bank, MD & CEO, R Subramaniakumar said, “In life,  as in chess, every move counts – and at RBL Bank, we understand the importance of helping our  customers make the right financial moves. Partnering with Gukesh is a perfect strategic alignment for  us, as his exceptional ability to think several moves ahead mirrors our approach to thoughtful financial  planning. His journey from a prodigy to a grandmaster reflects the kind of strategic excellence we aim  to bring to our customers’ financial lives. RBL Bank family and RBL Bank customers extend our heartfelt wishes for Gukesh’s victory at the World  Chess Championship 2024.”

    Expressing his enthusiasm, Gukesh shared, “This partnership with RBL Bank represents a  significant move in my journey. The Bank’s approach to helping customers align their financial goals  with precision and foresight reminds me of a winning strategy. Their commitment to building customer  wealth with stability through innovative solutions shows the same level of strategic thinking that chess  demands. I am excited to partner with an institution that understands that success, whether in chess  or in financial planning, comes from thinking ahead and making wise moves at the right time.” 

  • Harvest Gold’s new campaign highlights fibre-powered breakfasts

    Harvest Gold’s new campaign highlights fibre-powered breakfasts

    Mumbai: Bimbo Bakeries India, the baked foods company, Grupo Bimbo, announces the launch of new campaign for its leading bread brand, Harvest Gold’s popular health and wellness product – the 100 per cent  atta bread. The campaign focuses on the role and impact of 30 per cent daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlights that four slices of Harvest Gold 100 per cent atta bread is all one needs for 30% daily fibre intake and enhance one’s overall health.

    As one of the leading bread brands, Harvest Gold has consistently promoted healthy eating habits among Delhi NCR consumers with its varied bread range. This engaging campaign encourages everyone to take a small step towards a healthier future by adding the power of an easy, nourishing breakfast meal while focusing on digestive health. With a light-hearted tone, the DVC showcases the versatility of Harvest Gold’s 100% Atta and Multigrain bread for converting every breakfast meal into a nourishing or indulging option to kickstart the day.

    Bimbo Bakeries India, managing director Raj Kanwar Singh said, “At Bimbo Bakeries India, we are committed to building a better world by innovating and providing a variety of healthy food options to our consumers. In today’s fast-paced world, we want to offer consumers an easy and nourishing breakfast option with Harvest Gold’s 100 per cent Atta Bread. It is a wholesome and versatile choice that will help consumers meet a significant portion of their daily fibre needs and bring a positive change towards better health and wellness.”

    ●   The DVC is live on Harvest Gold’s social media handles, including Facebook, Instagram, and YouTube, helping viewers discover the nutritional benefits of the products.

  • Adgcraft Hosts Third Edition of #adgcrafttalks on Financial Freedom

    Adgcraft Hosts Third Edition of #adgcrafttalks on Financial Freedom

    Mumbai: Adgcraft, one of India’s most trusted PR agencies, successfully hosted the third session of its #adgcrafttalks series, a platform designed to bridge the gap between industry leaders and the next generation of communicators. The latest session, titled ‘Your Money, Your Pleasure, Your Freedom’, featured MIRR Investments founder, Namrata B Durgan and AbunDanze, founder, Sanjay Durgan who shared their expertise on achieving financial well-being and long-term independence.  

    The session provided a comprehensive roadmap to financial planning and investing wisely. Namrata and Sanjay Durgan captivated the Adgcraft team with actionable insights, focusing on strategies to secure financial freedom. Their presentation highlighted practical steps individuals can take to manage money effectively, invest with confidence, and build a sustainable path toward a secure financial future.  

    Adgcraft, founder & MD, Abhinay Kumar Singh said: “It was an enlightening session with experts who bring decades of experience to the table. Through #adgcrafttalks, our team gained invaluable, practical insights into financial freedom, which deepened their understanding of real-world industry dynamics. These sessions enable each team member to learn firsthand from experts, allowing them to develop practical knowledge and skills that directly translate into their life.”  

    Namrata reflected on her experience, stating: “It was truly a pleasure to be part of #adgcrafttalks and share my insights with such an enthusiastic and attentive team. The session was not only about financial concepts but also about building a mindset around investing wisely and preparing for long-term financial independence. I was impressed by how actively the team engaged in discussions and activities, showing a real curiosity and commitment to understanding the principles of financial management.”

    Sanjay added: “Meeting the young professionals at Adgcraft was invigorating. Their focus, enthusiasm, and depth of questions reflected their genuine interest in mastering the fundamentals of financial freedom. It was inspiring to see a group so committed to their growth, patiently absorbing every detail and unafraid to seek clarification.”

    The #adgcrafttalks series reflects Adgcraft’s dedication to fostering a culture of continuous learning and development. These sessions empower employees with actionable strategies, ensuring they stay ahead in the ever-evolving communication and PR landscape. By connecting directly with thought leaders, the team gains both theoretical knowledge and practical skills applicable to their professional and personal growth.