Category: Media and Advertising

While the night sleeps in murky shadows and an old couple remains wrapped under the warming quilt, suddenly the mature clock, standing alert on the bedside table, screeches out loud to say… its 1am.

The old gentleman wakes up, fills a glass with water, walks across the bedroom into his gloomy balcony and pours the liquid down the parapet. He then walks back to his warmed up bed and slips into his deep dark slumber once again.

Two hours later, the clock screams yet again. Its three o’clock now. The grayed gentleman steps down his bed, carries the same glass brimming with water to the balcony and drains it down the parapet one more time. This is followed by his sleepy walk back to his “gentle waiting” bed.

Well, the story doesn’t close here.

Two hours later, the timepiece shrieks yet one more time…only to hint at the “dawning” morn. It’s five. Mr. Grandpa sits upright on his “waking” bed, fills up his glass with water yet again and repeats his actions religiously.

Hey!!! What’s wrong with this gentleman? Why does he keep waking up all the time to empty his water-filled-glass down the parapet?

Do any of you know the reason? No!! Well then, let Ad Pick unfurl the suspense to you…. This aged gentleman actually keeps pouring water onto the watchman down below. Why!!! Because the “nuisance” keeps dozing off at an interval of every two hours. After all, this primitive chap has to save his “only home” from all the “evil souls” that keep hovering around his sole abode!!!

Review: This ad, coming from the house of Rediffusion, is definitely an immediate hit…and why would it not be!!! After all, it catches upon the human “touch-cord” just right. All through the ad, nowhere will you hear a single jingle or voiceover struggling to state the obvious facts; there are no declarations given. There is only one single thought revealed… a thought that breaks into silent whisperings…a thought that blows into the viewer’s eye to say… “Don’t be afraid. Reliance is here to protect your home from all evils. Reliance is here to provide you with the best watchman you could have ever found…Reliance’s HomeProtect policy.”

The TVC is stupendously well-crafted and is definitely a visual retreat. Many times we have heard people say, “Action speaks louder than words.” This ad truly stands firm to re-endorse the statement.

Hence, this TVC is indisputably a true treat to all viewers. Hats off to all!!!

Agency: Rediffusion
Running time: 60 seconds
ITV rating: * * * * *

Well, it seems that Bollywood’s most versatile actor, Aamir Khan, has taken up a resolution to portray characters that are completely deviated from all forms of mediocrity and normality. At least that’s what the latest Tata Sky television commercial firmly stands to state.

The commercial showcases a bride and a groom (both enacted by Khan, mind you) under a huge word conflict on their wedding night. Reason???

Well, while the bride, Mrs. “NRI Khan”, aspires to get the best global DTH technology with UK’s BskyB, the groom, Mr. “Desi Punjab da Khan”, prefers integrity and trust over anything else and that can be personified only through India’s trust brand Tata.

Khan keeps juggling between his masculine and feminine self, while the squabble between the two halves continue.

However, after a heated row, the couple realises that their argument is completely futile. Why? Well, because with the marriage of Tata and Sky to form Tata Sky, they both get what they eventually want…trust and top-of-the-line technology, translating the fight into a win-win situation.

Review: Ok!!! Do you people know why this TVC was launched? No! Alright, let Ad Pick unfurl the secret to you.

Tata Sky is an amalgamation of the Tata Group and the Sky brand, owned by the UK based British Sky Broadcasting Group. However, since a lot of consumers believe that the word ‘sky‘ in the brand name implies to the satellite service that comes from the sky, Tata Sky decided to educate people about the brand origins through this campaign.

Ok, now that Ad Pick has unveiled the top secret to you, allow Ad Pick to also resolutely state that not only has the 70 seconds TVC succeeded is educating the consumers about the brand origins of the DTH service provider, but has also entertained the viewers with absolute effect.

Well, with Khan’s “pink and Punjabi versatility” endorsing the brand, education and entertainment had to go hand in hand. Don’t you think?

Three cheers to all!!!

Agency: Rediffusion DY&R
Production house: Aamir Khan Productions
Running time: 70 seconds
ITV rating: * * * *