Category: Media and Advertising
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Lowe Lintas [Delhi] wins Micromax creative account worth Rs 1 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 21 January 2010 – 3 February 2010.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Deutsche Bank [India]
Mediacom
Carat India
NA
IDBI Fortis Life Insurance
Network Advertising
Equinox
80-100 million
Muthoot Pappachan Group
Mindshare [Chennai]
100 million
Parag Milk Foods
Carat India
120-150 million
Parryware Roca
Mindshare
OMD
180-200 million
Creative
Grasim Suitings
O&M [Delhi]
M&C Saatchi [Delhi]
NA
IDBI Fortis Life Insurance
Network Advertising
Ogilvy India
80-100 million
Lakme Salon
BBH
NA
Llyod Group
RK Swamy BBDO
NA
Micromax
Draftfcb Ulka
Lowe Lintas [Delhi]
1 billion
Veola [Bajaj Herbals]
Triton Communications
NA
VIP Luggage
Lowe Lintas
Publicis Ambience
NA
Creative & Media
AR Polymers
Noshe Oceanic
NA
Intuit Money Manager
RAPP India
NA
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MRM Worldwide and Karishma Initiative [LMG] win Etisalat Telecom creative and media account respectively worth Rs 4 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 October 2009 – 14 October 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Amrit Fresh Milk [Amrit Group of Companies]
LMG [Kolkata]
100 million
Congress party‘s Maharashtra state assembly election campaign
K&V Media
40 million
Etisalat Telecom
Karishma Initiative [LMG]
4 billion
Luxor Writing Instruments
Vizeum
150 million
Media Content and Communications Services [MCCS]
Mindshare [Delhi]
NA
Royal Sundaram General Insurance
LMG [Chennai]
100 million
Srei Infrastructure Finance Ltd.
Media
LMG [Kolkata]
NA
Creative
Amrit Fresh Milk [Amrit Group of Companies]
Lowe Lintas
100 million
Dhanalakshmi Bank
O&M
150 million
Westside
Publicis Ambience
100 million
Eko India Financial Services
Saatchi & Saatchi [Mumbai]
NA
Etisalat Telecom
MRM Worldwide [McCann Worldgroup]
4 billion
Fox History & Entertainment
TBWA [Delhi]
Taproot
250-300 million
National Geographic Channel
Jai Prakash Ind‘s sports complex
D&H Blurb
NA
Planet Sports
Moods condoms
RK Swamy BBDO
35-40 million
Religare Enterprises
O&M [Mumbai]
300 million
Saheli [oral contraceptive pill]
Publicis Ambience
20-25 million
Srei Infrastructure Finance Ltd.
Lowe Lintas
100-150 million
Toyota SUV-MUV business [Innova, Land Cruiser, Prado]
Dentsu Communications
Percept/H
250 million
TVS Motors‘ new brands portfolio
BBH India
250-300 million
Vaseline India
Lowe Lintas
BBH India
NA
Creative & Media
Fruit of the Loom [apparel]
Percept/H [Pune]
NA
Incredible India‘s International Campaign – APAC
Span Communications
NA
Information compiled for period 1 Oct 2009 – 14 Oct 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Creativeland Asia wins Salute Vodka, Mont Castle Brandy, Oiginal Choice whisky creative account worth Rs 200-250 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 17 Sepember 2009 – 30 September 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Aircel [Television media]
–
Dentsu Media
NA
Creative
Inorbit Malls
Genesis Advertising
Mudra [Mumbai]
NA
Jawed Habib‘s ‘HairXpreso‘
–
Six Inches Communications
NA
Salute Vodka, Mont Castle Brandy, Oiginal Choice whisky [JDL]
–
Creativeland Asia
200-250 million
Information compiled for period 17 Sept 2009 – 30 Sept 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
MPG wins Sistema Shyam Teleservices (SSTL) media account with an annual spend of Rs 1.2 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 19 March – 1 April 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Acme Fitness
–
Mediaedge:cia (Chennai)
NA
Sistema Shyam Teleservices (SSTL)
–
MPG
1.2 billion
Creative
Cybershot
Percept Hakuhodo
JWT
600 million (combined)
Handycam
Sony Bravia
JWT
Sony Vaio
Datacom Solutions (Videocon Group)
–
T.A.G (Delhi)
NA
Maa (Fruit drink – CavinKare)
–
Bates 141 (Chennai)
NA
Mail Today
Capital advertising
TBWA (Delhi)
100-150 million (combined)
Meow FM
Megamart (Tamil Nadu)
–
WOC (Chennai)
NA
Parachute Therapie
Publicis Ambience
BBH
400 million (combined)
Parachute Advansed After Shower
Parachute Advansed Starz
Nihar Naturals
Mediker
McCann Erickson
Volvo
Euro RSCG
Pickle Advertising
NA
Information compiled for period 19 March 2009 – 1 April 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
Mudra (Bangalore) wins Jockey (International innerwear brand) creative account with an annual spend of Rs 70-80 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 5 – 18 March 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Future Group
Future Works (Starcom Worldwide)
Allied Media
NA
Jazz (HSCI)
–
Dentsu Media
NA
Panasonic
Allied Media
MPG
NA
Creative
Jazz (HSCI)
–
Meridian (Delhi)
NA
Jockey (International innerwear brand)
–
Mudra (Bangalore)
70-80 million
Panasonic
Dentsu
IBD
NA
Percept/H
Leo Burnett
RmKV (Saree brand)
Mudra
Grey (Chennai)
NA
Information compiled for period 5 March 2009 – 18 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
ZenithOptimedia wins Hewlett – Packard media account with an annual spend of Rs 1 billion.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 19 February 2009 – 4 March 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Hewlett – Packard
ZenithOptimedia
OMD (India)
800 million – 1 billion
Creative
Arrow
Alok Nanda Communications (ANC)
Rediffusion Y&R (Bengaluru)
60-70 million
Creative & Media
Ministry of Civil Aviation
–
Mudra (Mumbai)
NA
Information compiled for period 19 Febraury 2009 – 4 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
T.A.G (McCann World Group) wins Videocon (Consumer electronics & Appliances) creative account with an annual spend of Rs 400 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 5 February 2009 – 18 February 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
NDTV Imagine
Maxus
Platinum Media (Madison Group)
200-250 million
Creative
Secret Temptations
–
Euro RSCG
NA
Splash (Maruti Suzuki)
–
Dentsu Creative Impact
NA
Videocon (Consumer electronics & Appliances)
Saatchi & Saatchi
T.A.G (McCann World Group)
400 million
Creative & Media
Khadi and Village Industries Commission (KVIC)
–
Prachar Advertising
150 million
–
Pam
–
Span
–
Unnati (empanelled)
Information compiled for period 5 Febraury 2009 – 18 February 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com -
McCann Erickson wins Neo Sports & Neo Cricket creative account with an annual spend of Rs 200 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 22 January 2009 – 4 February 2009.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Tetra Pak India
Starcom
Carat Media Services
150 million
Creative
Neo Sports & Neo Cricket
O&M
McCann Erickson
200 million
Reva
Rediffusion Y&R
Temple Advertising (Bangalore)
40 million
Tata GSM business
–
DraftFCB Ulka
NA
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com -
Contract Advertising wins SpiceJet creative account with an annual spend of Rs 250 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 11 December 2008 – 24 December 2008.
Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Mahuaa TV
Integrid
Motivator
150-200 million
Star Union Dai-ichi (Life Insurance)
–
Motivator
150-160 million
Creative
Anchor Electricals
Art Advertising
Contract (Mumbai)
NA
Mahuaa TV
AMO
Meridian
150-200 million
SpiceJet
Gopika Chowfla Designs
Contract Advertising
250 million
The Great Indian Shopping Festival
–
Mudra (Mumbai)
100 million
Creative & Media
Escorts Tractors Ltd
–
K Factor
NA
FIIT JEE
–
Fire Arcor (real estate)
–
Jagatjit Industires Pvt Ltd
–
HCC
–
Mudra (Mumbai)
200 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com